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Welcome to the Blissful Biz podcast! I'm Susanne Rieker, and this show is for yoga teachers who are ready to turn their wisdom into an online business they actually love. Each week I share practical strategies, honest behind-the-scenes stories, and real talk about what it takes to grow sustainably online — without burning out or selling out. If you're tired of trading time for money and want to build something that creates true freedom, you're in the right place. Find me at www.susannerieker.com or connect with me on Instagram @susannerieker.
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One of the questions I get asked most often by yoga teachers, in different forms, is: what would you do if you were me? Where would you start, what would you focus on, what would you skip? In this episode I share what I would do if I were building a yoga business today — what I'd prioritize, what I'd skip, and what I'd build much sooner than feels comfortable. If you're in the early stages of building your yoga business, or you've been at it for a while and something still isn't clicking, t...
This is the final episode in my three-part series on scaling your online yoga business to $10K months. In part 1, we covered brand positioning and your offer suite for yoga teachers. In part 2, we talked about messaging and sales process. In this episode, we're covering the shift that ties everything else together: leadership. You can have all the strategy in place, clear positioning, a solid offer, great messaging, a sales system, but if this final piece is missing, you'll stay stuck. ...
You've gotten clear on your positioning. You've built a solid offer. You know what you're selling and who it's for. And then... nothing happens. Or at least, not consistently. In part 1 of this little series on how to scale to $10k months, we covered brand positioning and your offer suite. In this episode, I'm breaking down the two shifts that actually get people to buy: your messaging and your sales process. In this episode: 🔥 Why messaging needs to focus on transformation, not features 🔥...
If you're a yoga teacher running an online business and making €2,000 to €4,000 a month, you've probably been told that the solution is more content, more followers, better marketing tactics. But the gap between where you are now and consistent €10K months is almost never tactical. It's strategic. In this first episode of a three-part series, I'm walking through the first two things that have to shift when you're ready to scale your online yoga business to that next level: your brand position...
For a long time, I believed memberships were one of the most sustainable models you could build. I had run them before, I had seen them work, and that’s why I relaunched the Blissful Biz Hive last November. What I didn’t expect was how much harder it felt to grow this time. Not because people didn’t see the value, but because joining something ongoing seemed to come with more hesitation than it used to. In this episode, I talk about what I’ve been noticing beneath the surface, why the decisio...
For years, yoga teachers were told that creating a self-study online course was the path to freedom and scalability. Create the content once, sell it at a mid-range price, and let funnels do the rest. But over the last few years, that model has quietly stopped working for many people. In this episode, I explain why online courses aren’t selling the way they used to, what has actually changed in the market, and what I see working far better right now for yoga teachers and wellness professional...
If you’re a yoga teacher who’s showing up, creating content, offering workshops, challenges, memberships, or courses, but your income still feels unpredictable, this episode is for you. In this video, I’m sharing what actually creates consistent income in a yoga online business in 2026 — based on what I see working right now and what I’ve built my own business on. I talk about why constantly creating new offers leads to fragmentation and burnout, why simplicity creates stability, and why buil...
If you’re a yoga teacher who wants to create a small low-ticket digital offer — but you feel stuck on the idea, this episode is for you. I share why small offers priced at $27, $37, or $47 have become one of the most sustainable parts of my business, and how you can come up with an idea for yours. You’ll learn: Why feeling stuck on your offer idea is completely normal (and not a personal failure)What people are really buying when they purchase a low-ticket digital offerThe simple framework I ...
Most yoga teachers aren’t under-earning because they lack commitment, skill, or discipline. In fact, the teachers who struggle the most financially are often the ones working the hardest. In this episode, I talk about a pattern I see again and again with capable, dedicated yoga teachers — and that I’ve experienced myself. A lot of effort is going into things that look productive on the surface, but don’t actually create sustainable income or long-term support. We explore why effort stopped be...
It’s December, and for me at the end of the year I really like to look back at what’s been working, what went wrong, and what I actually learned along the way. I’ve been reflecting on my own business over the past year, and I’m really looking forward to sharing this with you. In this episode, I’m walking you through my key learnings from 2025 and how they might also apply to your yoga business. If you’re a yoga teacher building or growing an online business and you’ve been feeling overwhelmed...
Are you planning your online yoga business for 2026 and wondering where your focus should be so your efforts actually move your business forward? If you’ve felt pulled in different directions this year or unsure what truly matters, this video will help you create a clearer, more grounded strategy for the year ahead. In this video, I walk you through the three pillars that give your business structure, direction, and stability. These are the foundations I use in my own business and the same on...
In this episode, I’m taking you behind the scenes of the three online business models I believe will matter most for yoga teachers in 2026. The industry has shifted, students are engaging differently, and many teachers are wanting something more stable and spacious than teaching endless weekly classes. If you’ve been thinking about how to bring your work online in a way that feels grounded and sustainable, this episode will give you a clear understanding of your options — and which model fits...
I recently asked ChatGPT what the best strategy is for yoga teachers to grow their online business — and honestly, its answer surprised me. In this video, I’m breaking down what ChatGPT said, what I agree with, and what I think really matters right now if you want to grow your yoga business sustainably. We’ll talk about offers, pricing, content, trust, and how to make business decisions that actually feel right. If you’ve been wondering what’s still working in 2025 and 2026, or how to build...
I was talking to ChatGPT recently about what it would look like to start an online business from zero today - no audience, no email list, no content, nothing - and it reminded me how differently I’d approach things now compared to what most people are still teaching. A few years ago, the common advice was always the same: post on Instagram, create a freebie, grow your list, and slowly build an audience before you even think about selling anything. It took time, but back then, it still sort of...
When I first started teaching yoga, I realized pretty quickly that the traditional studio model just doesn’t add up. You teach more, you hustle harder, but your bank account stays the same — or even goes backwards. Maybe you’ve felt that too? Here’s the truth: it’s not because you’re failing. It’s because the model itself is flawed. Healing and nurturing professions have always been undervalued, and yoga carries the extra weight of the belief that it should be free. Add on low studio pay, inc...
I wanted to pop in with a short but important update. After publishing this podcast week after week, I’ve decided to take a little break. More Resources Don’t miss my free training: 🆕 How I Built a Sales Engine That Sells My Online Courses Every Day In this behind-the-scenes masterclass, you’ll see exactly how to build a steady, freedom-based income with a sales system that works every day. ➡️ Get Low-Ticket Mojo, my step-by-step blueprint to create and launch your low-ticket offer. ➡️ Join t...
When you think of launching, you might picture endless webinars, a huge team, and weeks of exhausting promotion. But it doesn’t have to look like that. In this episode, I’m joined by Brittany Roberts, a launch strategist from Australia who helps coaches and course creators create launches that feel simple, creative, and aligned. Brittany shares how she uses Instagram as the central hub for her launches — including an innovative experiment running a full training series through Instagram Close...
So many purpose-driven entrepreneurs fall into the trap of creating one low-priced offer after another, hoping that if enough people buy, it will finally add up to a sustainable business. On paper, it makes sense. In reality, it usually leads to burnout for you and little real transformation for your clients. In this episode, I share why premium offers are the foundation of a sustainable, freedom-based business, and why they also create deeper results for the people you serve. Here’s what you...
What if you could create, publish, and promote all your weekly content in just four hours — without a team, without late nights, and without burning out? In this episode, I’m taking you behind the scenes of my 4-hour content week and showing you exactly how I plan, create, and publish everything while still running my business (and having a life). You’ll hear: ✨ The tools and systems I use to stay organized and consistent ✨ How I split my week into a “creation day” and a “publishing day” ✨ Th...
If you’ve been showing up on Instagram week after week, sharing valuable tips, heartfelt stories, or Reels you spent way too long editing — and it still feels like you’re getting nowhere… this episode is for you. In today’s conversation, I’m sharing why your social media efforts might not be converting into actual clients, what I really think about Instagram right now, and the deeper shift that’s helped me grow my business in a way that feels more grounded and sustainable — without burning ou...
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