The Photo Opp Podcast: Finding Opportunity in Photography
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© Megan Breukelman
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The Photo Opp Podcast is hosted by photographer, editor and marketer Megan Breukelman. Helping photographers grow and scale their photography businesses. Join me in exploring different ways to market your photography brand, bring in new clients, create a valuable experience, and grow your overall photography business. We're investigating different avenues of the photo industry with photographers, marketers, entrepreneurs and more.
40 Episodes
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We're back on the TikTok topic this week! TikTok for photographers has been such a wild journey and there is still so much to learn. Kristen Booth lends her expertise with a massive, highly-engaged following on the elusive platform. We're talking about speaking directly to clients who want to book you. Plus - should you be posting photography education?
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
@kristenboothphoto on TikTok
What to Post on TikTok for Your Photography Business
Kristen Booth's TikTok Course for Photographers
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Erica Comitalo of the Write Lens talks about the photography client journey from first-time web visitor to inquiring potential client. Plus, learn how to stand out in your market with a unique voice as a photographer. And finally... should you list prices on your website? Learn more about the customer experience with this week's episode.
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
The Write Lens
@thewritelens
SEO Tagline Builder
2021 Website Copy Refresh
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Sami Rose is absolutely crushing it on TikTok. From a year with 6 total weddings booked to 25+ and counting, she's being flown across the country to capture special days for couples. Learn how Sami is using TikTok as a photographer to win couples over... before they've even looked at her site! Her photography TikTok strategy is just downright impressive.
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
Sami Rose Photos
@samirosetansel on TikTok
@samirosephotos on Instagram
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Yup, seriously. We're talking all things automated with co-founder of OPTYX AI, Patrick Hulce. OPTYX has completely transformed my wedding culling workflow, and I had to get Patrick on here to talk about automated culling. We're talking about the good, the bad, and the terrifying. Plus, check out the handy dandy resources for 20% off this amazing software!
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
OPTYX AI
PhotoOpp20 - Get 20% off OPTYX AI
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Look at that, my first real *explicit* episode! Today we're chatting with Cindy Savage of Aisle Less Traveled, a Seattled based wedding planning service. Cindy's brand is REAL personal and yells exactly who she is at her target audience. She also successfully uses vendor directories to bring leads into her business.
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
Aisle Less Traveled
@aislelesstraveled
Equally Wed
Offbeat Bride
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Erin Griffith, dog photographer based out of Montreal, started the Eva Effect, a series on women and their dogs. Photographing these special bonds nationally, Erin collects stories in photographs, podcasts, and videos. Learn more about dog photography and cultivating meaning in personal work with Erin Griffith.
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
The Eva Effect
@theevaeffect
The Eva Effect Podcast
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Adventure elopement photographer Courtney Lynn Photography discusses breaking into the elopement photography market. We're talking elopement coordination, creating a unique client experience, and the difference between elopements and weddings with this episode of the Photo Opp Podcast.
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
Courtney Lynn Photography
The Mountain Retreat
@courtney.lynn.photography
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Marisa Messick, founder of Quill & Co Design, joins the Photo Opp Podcast to chat about your photography brand. Going beyond your brand fonts and colors, we're diving deep into brand definition. Learn more about defining your unique brand as a photographer, and SO much more!
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
Quill & Co Design
@quillandco.design
Join the Quill Collective
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NYC photographer and educator, Lisa Ramsay, brings her expertise in portfolio building to the Photo Opp Podcast. Lisa discusses building your portfolio, distinguishing yourself and your practices, and so much more. Join us for a conversation on how to properly curate a photography portfolio.
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
Lisa Ramsay
@lisaramsayphotography
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Toronto-based wedding photographer Ryanne Hollies discusses selling wedding photography albums... without the icky feeling of being "salesy." Join us for an in-depth conversation on communicating the value of wedding albums to your photography clients, and learn more about Ryanne's course 'The Album Workshop.'
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
Ryanne Hollies
@ryanneholliesweddings
The Album Workshop
Free Resources
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Alison Faulkner chats with us today about how photographers can create relationships with wedding venues. Listen to the story of how Alison built her venue specifically with photography in mind, and so much more.
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
The Wilds Venue
@thewildsvenue
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Buckle up, we’re going all over the place with this one! Guest Alexis Buryk takes us through having multiple creative disciplines as a wedding photographer, pivoting, and creating career opportunities.
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
City Love Photography
@citylovephotog
Mentorship with Alexis
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This episode of the Photo Opp Podcast features Grace Troutman, destination wedding photographer. Grace shares advice on breaking into destination wedding and elopement photography (no matter where you are!), and carving out your niche in destination weddings. Grace resides in Iowa and shoots weddings all over the place. She shares her take on booking weddings anywhere for the wanderlust photographers out there.
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
Grace Troutman
@gracetphotography
Grace Troutman Education
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This episode of the Photo Opp Podcast features Sarah Wayte, copywriter for photographers. We discuss writing for SEO while maintaining personality, and so many other important factors in photography copywriting. Sarah is a professional copywriter working with photographers and creatives to improve their website SEO, email copy, blog posts, lead magnets, and more.
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
Sarah Wayte
@sarahwaytecreative
Shake Up Your Homepage
Answer the Public
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Retired forensic photographer for the FBI & photographer for the Air National Guard, Dawn Hester, walks us through the process of being a forensic photographer. Plus, don’t miss Dawn’s advice on breaking into the industry and learn more about her podcast, Photography Adventures. We’re covering:
· The details of forensic photography
· Preparing to shoot on a crime scene
· Building a portfolio to become a forensic photographer
· So much more!
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
· Dawn Hester
· @hesterdd
· Photography Adventures
· @dawnhester58
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We’re looking into one of the hottest topics for photographers out there: branding photography. Whether you’re just picking up branding photography, looking to pivot niches, or looking to boost your brand, this is the episode for you. Our guest Mandy Liz breaks down:
Pivoting into branding photography
The basics of a branding photo shoot
Distinguishing your own brand as a photographer
So much more!
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
Mandy Liz
@mandylizphotography
Social Media Cheat Sheet
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When you’re a photography business owner, there is never enough time in the day to do everything you need to do. Guest Jenn Bays of Success Beyond the Lens dives into using a CRM to streamline your photography business. We’re covering:
Setting healthy boundaries in your business
When to consider hiring a virtual assistant or business manager
What a CRM can do for you photography business
So much more!
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
Success Beyond the Lens
The Success Beyond the Lens Podcast
Dubsado
Honeybook
Tave
17Hats
Get Sprout Studio
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Ever struggled with trying to niche down your business? Turns out, you may not have to. Guest Anabel DFlux chats with us about her multiple photography business and how she makes it work across a variety of unrelated niches. We’re talking about:
Ambassadorship with brands
Marketing to different photography niches
Keeping consistent with your strategy
Saying YES to everything you can
So much more!
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
· Anabel DFlux
· @anabeldflux on Instagram
· Anabel on Facebook
· Sigma 35mm 1.2 lens
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Today’s episode is so exciting! We’re chatting with LeZandra Photography about all things boudoir. LeZandra is an incredible photographer based out of Virginia, trailblazing in her area with her boudoir studio.
• Sex therapy in boudoir
• Carving out a niche in your market
• Opening a boudoir studio
• Couples boudoir sessions
• SO much more!
If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.
Handy Dandy Resources:
· LeZandra Photography
· @lezandraphoto
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An update from my perspective as a wedding photographer during the COVID-19 pandemic. How we're keeping cash flow in our photography business, the ups and downs of moving from a photo business that generated five-figures monthly to a high three-figures.
Handy Dandy Resources:
“I quit my job for photography. Then coronavirus happened.”
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