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Feel Good Social Podcast: Branding and Marketing for Down-to-Earth Entrepreneurs
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Feel Good Social Podcast: Branding and Marketing for Down-to-Earth Entrepreneurs

Author: Kinsey from Feel Good Social, Organic Branding, Website, Marketing & Mindset Expert

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Welcome to the Feel Good Social Podcast, a weekly show for down-to-earth entrepreneurs who want to show up authentically online without wasting your precious time, losing your mind or selling your soul!

Every Tuesday, we drop a new episode with actionable tips for building (and growing) your genuine brand in a way that feels good to YOU *and* attracts your perfect customers. You'll hear stories from other entrepreneurs who are bumping and grinding just like yourself! And hopefully, you'll walk away with a fuller heart, clearer mind and a little more pep in your step. 😘

Connect with Kinsey at feelgoodsocial.com or @feelgoodsocial on Instagram!

243 Episodes
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CONTENT REPURPOSING is the best way to make your content creation process easier (and your content more strategic!) Tune in to hear how you can turn one blog post into 5 (or more) Instagram posts. 🤗 Don't forget to share this episode on Instagram and TAG ME so I can see (I'm @feelgoodsocial 😘)feelgoodsocial.comConnect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
Welcome to another Feel Good Social MINIsode, where Kinsey talks really fast and shares actionable tips that you can take and implement this week for your brand!In Episode 163, we're dove into the world of Instagram Stories and explored how you can effectively share personal behind-the-scenes moments with your audience.And in today's minisode, we're going to expand on the types of stories you can for your brand with specific examples!⭐ Sneak peeks of upcoming projects or products⭐ Day-in-the-life glimpses⭐ Behind-the-scenes of your creative process⭐ Failures and lessons learned⭐ Share recommendations and highlight others!⭐ Interact with and learn more about your audience!Get out your notebook and hit play now!Connect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
Looking for FUN IDEAS you can add to your brand's "about me" page on your website?! Today, I'm sharing 6 ideas, inspired by our wedding website. 🤗(don't worry - these ideas will totally work for your brand, I promise!)Here's the backstory: Brett and I got hitched earlier this week at the date of this minisode's release!(Episode 145 is spilling all the tea on the wedding planning process, if you want to hear about it ;)Instead of sending out formal invites, I created a wedding website for us - and the "Our Story" page has some super fun elements that we could all use for our brand's websites, including:⭐ Who I Am: Bulleted List!⭐ A Timeline⭐ Employee Profiles (or fur babies ;)⭐ Things You Love⭐ How It Started⭐ Your Brand: By The Numbers Hit play now to hear a breakdown of these ideas - and how you can use them for YOUR BRAND!And check out our wedding website here: BrettandKinsey.com  Psst... in case you're interested, here are the vendors we hired for our wedding:venue: Denver Botanic Gardensphotography: Kate Merrillcaterer: Roots Cateringcake: Alyce in Flourlandmakeup: Dulce Diemhair: Mandy Bostockmusic: Christen Stephens Ensemblelive artist: Erika DonaghyConnect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
I know setting boundaries in your business can be one of the hardest things to do... BUT boundaries can do SO MUCH to help you create a sustainable business, improve your customer relationships AND actually allow you to enjoy your life.So today, I asked members of the Feel Good Social Club to share their favorite advice for setting boundaries in business. 🤗If you enjoy this episode, make sure you connect with these awesome entrepreneurs online:⭐ Mel from @marketwithmelpro and marketwithmelpro.com⭐ Jessica from @patterndesigncircle and @snickerdoodleknits and snickerdoodleknits.com⭐ Tani from @tani_morgan and tanimorgan.com⭐ Cassie from @mettleandtonicco and mettleandtonicco.com⭐ Shelby from @shelbylaverycreative and shelbylaverycreative.com⭐ Kinsey from @feelgoodsocial and feelgoodsocial.com (hey, that's me!)Don't forget to connect with us on Instagram - and let us know you're favorite takeaway!-------Want to join the Feel Good Social Club?! Join us now: feelgoodsocial.com/clubConnect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
YOU DON'T HAVE TO START FROM SCRATCH. I just need to make sure this sinks in. 😘 It's actually more strategic to create templates for those posts that you share again and again for your brand ...Plus it makes your life way easier as the content creator!That's what I'd call a WIN/WIN.Hit play now to find out 6 different types of templates you should create for your brand! And join the Feel Good Social Club today to snag our templates (for each of these templates ;)join now: feelgoodsocial.com/clubConnect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
How can your brand's opinions and thought-leading ideas help you SELL and STANDOUT online?Today I'm sharing exactly how you can position your offers uniquely in your industry and give your ideal customers a reason to choose YOU over all the other brands that are just like yours.This is actually a BONUS TIP that goes along with this week's Episode 123. One of our listeners Jenna reached out to me to let me know that I only shared 7 tips, and after checking my notes for the episode, I realized I'd accidentally skipped my favorite one!(yes, the one I'm sharing today in this minisode!)You'll hear why your opinions are so helpful for standing out online, attracting your ideal customers AND boosting your sales. Plus, I share an example from Feel Good Social of how to transition your opinion into a pitch for your offers!Connect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
Ready to have a little fun this week?! To celebrate National Scavenger Hunt Day, we're hosting an online SCAVENGER HUNT (Checklist Style) and you can win a $100 visa gift card!!!If you'd like to participate, all you gotta do is:​​1. Go to this Instagram Post to find the Scavenger Hunt task checklist!​2. Complete the fun & easy tasks we've each come up with!​3. Share photo proof of each completed task to your Instagram stories (and tag us so we can see!)​​Make sure you complete the whole list by MAY 31, 2022 (that's exactly one week!) and you'll be entered in our drawing to WIN A $100 Visa Gift Card!!!​Don't forget to share this challenge with your friends who might need a little fun this week! Happy scavenger hunting!Connect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
If you follow a lot of social media marketers online, you've probably see "Hack the Algorithm!" and "Follow This Trend!" and "Do This To Grow Your Following Fast!" 🤦‍♀️And I'll be honest: I freaking hate that sh*t.It's super easy to get caught up in the whirlwind of "following the trends" and "hacking the algorithm" - and pretty soon, THAT is what we start defining success when it comes to social media marketing.BUT that's not what success means, my friend.So today, I'm getting fired up and sharing 3 reasons you should stop caring about the algorithm so much, and what you truly should care about instead. 😘Psst... if you enjoy this episode, I'd love to connect with you on Instagram, my friend! Give me a follow at @feelgoodsocial - send me a message letting me know you came from this podcast, and I'll be sure to give you a follow back!Connect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
When it comes to "hashtag holidays," here's my golden rule:You're not REQUIRED to use them all. You can pick and choose which ones make sense for your brand and relate to your ideal customer.That said, in today's new minisode, I'm sharing 5 hashtag holidays that you can create content around for your brand in April!Hit play for brand content ideas around:⭐ stress awareness day/month⭐ wear your pajamas to work day⭐ get to know your customers day⭐ earth day⭐ take your daughters and sons to work day ---Psst... Today's minisode was inspired by the Content Planning Workshops we host every month inside our content marketing membership The Feel Good Social Club!Join the Feel Good Social Club TODAY: feelgoodsocial.com/clubConnect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
Sharing personal stories with your ideal customers is a great way to connect on a deeper level and build trust! BUT there's a difference between sharing compelling vulnerable stories and simply airing your dirty laundry all over Instagram. 😆So in today's minisode, I'm sharing the 4 Tips I've personally found to be the most helpful when it comes to getting personal in my content without oversharing.Hit play - then hit me up over on Instagram at @feelgoodsocial and let me know which tip you found most helpful!Connect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
Your brand values will not only help you STAND OUT from all the other entrepreneurs online who are doing similar things as you, but they'll also help you grow a following of loyal customers who CHOOSE YOU (again and again - and recommend you to all of their friends, you know what I'm saying? ;)And it's important to create content around your brand values - because how else are they supposed to know, if you don't tell them.So today, I'm sharing  3 ideas for creating REELS around your brand values - so you can start spreading the good word about them on Instagram!(psst.. also, this month's Content Planning Challenge for the Feel Good Social Club is literally "share a reel about one of your brand values" so if you're feeling inspired by this episode and you've been thinking about joining the Club, click here to JOIN TODAY - and you can participate in this month's challenge and possibly win custom templates for your brand.)Connect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
Who gets the Instagram scaries?? 🙋‍♀️ Oh man, I feel you. 😘 There are SO MANY THINGS to feel anxious about in our lives today - and I don't think Instagram should be adding to it!So in today's minisode, I'm sharing 3 things that might be triggering your anxiety when it comes to Instagram - and why you can release them!Plus, I go off on a slight tangent in the beginning and share my favorite tips for setting boundaries when it comes to scrolling, as well as how to balance your consumption habits!If you enjoy this episode, please remember to share it with someone else who could also use to hear it! And snap a screenshot to share to your Instagram stories, while you're at it. Make sure you tag me @feelgoodsocial, so I can reshare it!Connect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
In today's new quick & actionable Minisode, I'm sharing my favorite 3 indepth prompts for your brand's content - and believe me, these "aren't your grandma's" post prompts! 😆 Instead of just asking a simple wishy washy question, such 'What's inspiring you today?', I'm dishing up a DEEP DIVE BREAKDOWN of 👉what each of these prompts really mean  👉why you should post about them for your brand  👉and how to actually turn them into social media posts, including suggested ways to start & end your captionsPlus, I'm sharing example posts from Feel Good Social, so you can see these prompts in action!Here's the links to the example posts on Instagram:The Origin Story Post The Quick Win Tips Post The Customer Transformation Story Post (psst... if we're not connected on Instagram yet, send me a message and let me know you're a podcast listener and I'll be sure to give you a follow back!)And just so you know...I totally hand-selected these indepth post prompts from our Feel Good Social Club's Content Library! As a member of the Feel Good Social Club, you'll gain unlimited access to:customizable Canva Templateseasy peasy Tutorial Videosactionable Content Planning WorkshopsAND 30+ indepth post prompts like the ones I'm sharing with you today!Here's the link to check out The Club and join today: feelgoodsocial.com/clubConnect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
Are you ready to create your 2022 Content Strategy, so you can easily create content that gets you the best results without wasting your precious time? Join our FREE live 2022 Content Strategy Workshop that's happening Tuesday, January 18 here: feelgoodsocial.com/2022In this workshop, we'll outline your Content GOALS x PILLARS x PLAN, so you can get super clear on the why, what and how of your brand's content for this upcoming year. Not only will this help you see better results, but it'll also make your content creation process easier!Sign up now: feelgoodsocial.com/2022Connect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
Thinking about podcasting? Here are the 6 tools I use for my podcast every week:1) My "Hardware" ToolsBlue Yeti MicTroy Studio Foam Box2) My Recording ToolsZoom for interviewsZencastr for solo shows (and soon interviews, too ;)3) My Editing ToolsI use Adobe Audition to edit (which is a part of the Adobe Creative Suite)BUT my podcast editors use Garage Band and Audacity ;)Psst... if you're looking for an podcast editor, I use Emily Porter ;)4) My Hosting ToolBuzzsprout5) My Audiogram ToolHeadliner6) My Design ToolCanvaTHANK YOU for tuning into the show, my beautiful feel good friend.Connect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
If we're showing up on Instagram for our brands, we've gots to be PROMOTING our offers, friends. And as the highest revenue-generating month of the year, December happens to be the perfect time of year to do this.(but also, you should be promoting yourself every month of the year, just sayin')In today's minisode, I'm sharing 3 promotional content ideas you can share on Instagram!PLUS if you would like access to customizable Canva templates that have already been created for each of these posts, check out the Feel Good Social Club!I just so happened to create templates for each of these ideas - and they are available in our Club's Content Library. Head to feelgoodsocial.com/club to check it out and join now!You'll gain immediate access and unlimited downloads of all of our 100+ customizable Canva Templates, as well as our tutorials, workshops and community forums!Check it out: feelgoodsocial.com/club Connect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
Your Instagram engagement is about to see a BIG DROP (if it hasn't already) and it doesn't mean anything about YOU, my friend. 💛⁠⁠This happens every year, and it's not your fault. Tune in now to find out why engagement rates always drop this time of year, and remind yourself: it's okay. 😘Connect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
Today, I'm sharing 5 content themes you can create a post about every week - no matter what your business is or what industry you're in! So, if your goal is to post 5x per week, well, this minisode will have you covered. 😘Got a question?! Connect with me on Instagram at @feelgoodsocial!And don't forget to check out our brand new Feel Good Social Club - a monthly membership for down-to-earth entrepreneurs who want to create content with ease, strategically plan your posts every month and connect with other rad peeps who get it. 🤗Check it out here: feelgoodsocial.com/clubConnect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
If you've been struggling to show up consistently for your brand, this is not a minisode you'll want to miss, my friend. I'm sharing my top 3 tried-and-tested tips that have completely changed my life when it comes to being consistent (which is really the key to success on social media. 😘)Take our Brand Vibe Quiz: feelgoodsocial.com/quizJoin the Feel Good Social Club waitlist: feelgoodsocial.com/clubConnect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
Sharing personal stories can make your more unique / relatable / memorable / likable and help you build trust with your ideal customers on a deeper level! So, right now, you might be thinking: That's great, Kinsey, but what personal stories should I share and how the heck do I share them in a way that's interesting?Don't worry. I've got you, boo. In today's quick + actionable minisode, I'm sharing 5 different types of personal stories you can share on your brand's social media, plus my favorite tips for telling compelling stories!Don't forget to connect with me on Instagram @feelgoodsocial after you tune in! I'd love to give you a follow back and get our friendship started. 🤗Connect with your host Kinsey: Feel Good Social Website: feelgoodsocial.com Feel Good Social Instagram: @feelgoodsocial Check out our sister podcast, Authentic AI for Entrepreneurs! Authentic AI Website: diywith.ai Authentic AI Instagram: @authenticaiforentrepreneurs ---------------------------------------Ready to simplify your content by focusing on the posts that matter? Check out our 12 Essential Posts Strategy Mini-Course here: feelgoodsocial.com/minicourse
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Comments (1)

Алена Ситайло

Thanks, great information! I think that the main task of smm marketing is to create content that is interesting for the target audience that you want to attract - texts and announcements, photos and promo videos about your events, creating discussions and reviews, and much more. Find out also how to develop brand loyalty with professionals - https://mediaonemarketing.com.sg/singapore-social-media-marketing-agency/.

Oct 10th
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