Claim OwnershipOften Ambitious: A Photography & Business Podcast
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© 2026 Alora Rachelle
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Often Ambitious is for photographers, creatives, and entrepreneurs who want to work less, make more, and build a business that actually supports their life, not one that runs it.
Hosted by business strategist Alora Rachelle, this show is grounded in lived experience. Alora built a six-figure wedding photography business while raising kids, then went on to help wedding photographers generate over $3 million in collective revenue through Wedding Atelier. She’s done the work, questioned the rules, and helped others stop overworking for underwhelming results.
Each episode cuts through the noise with conversations about profitable pricing, boundaries without apology, authority without hustle, and growth that leaves room for creativity, rest, and a life you don’t need a vacation from.
If you’re ambitious but done with burnout, performative busywork, and chasing success that costs you everything else, Often Ambitious is for you.
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Interested in learning how to learn how to use the Holga in real-time? We just added a bonus FILM module to our signature course, The Cinematic Editorial. If you're listening to this in real-time, join before November 28 11:59 PM ET because ALL OF OUR COURSES ARE 75% OFF FOR BLACK FRIDAY!! (they will never be this low again so take advantage of this crazy deal) About the Host THE WEDDING CEO COACHING PROGRAMALORA RACHELLE INSTAGRAMAbout the Show The HELLO CEO Podcast is a bus...
OH MY WORD PRICING. Money is weird. You make it, you lose it, you gain it. You need it, can't live without it, etc. But, when you start a business it is SO IMPORTANT to know your numbers. Take it from someone who would look at other photographers and be like oh I'll be above this one and below this one. Like no. lol That's NOT how you pay your bills and make a profitable business. Now, I am NOT a math whiz or an excel professional. But, I AM a businesswoman and it's very important...
If you’re serious about building a profitable year, start here: 📌 → The 12-Month CEO Architecture ($7) Your 30-minute yearly calendar blueprint. Design your revenue. Set your boundaries. Build your year with intention. 🗂️ Build your plan like a CEO here → [LINK] -- 🏛️ Six Figures Without Burning Out With Less than 20 weddings → Apply here 🎞️ Free Editorial Wedding Masterclass Document weddings like a movie. Elevate your portfolio. Attract premium clients. → Watch Free Here 🍒 InDemand Wa...
00:00 Booked 17 Weddings 04:28 Attract Repel Mindset 05:35 Why Wedding Work Matters 06:26 Templates Over Trends 11:52 Community With Results -- 🏛️ Six Figures Without Burning Out With Less than 20 weddings → Apply here 🎞️ Free Editorial Wedding Masterclass Document weddings like a movie. Elevate your portfolio. Attract premium clients. → Watch Free Here 🍒 InDemand Waitlist Empty inbox? Let’s fix that. Double your inquiries in 30 days — without living on Instagram → Join the Waitlist -...
00:00 Welcome Back + Where I’ve Been 02:22 Industry Shifts & the Real Problem: Consistent Inquiries 03:13 The Big Idea: Story-Driven Content That Attracts 03:48 Introducing the Marketing Membership + Founder’s Invite 04:41 My Instagram Origin Story: Going Viral & Booking 17 Weddings 06:27 Why Instagram Still Wins -- 🏛️ Six Figures Without Burning Out With Less than 20 weddings → Apply here 🎞️ Free Editorial Wedding Masterclass Document weddings like a movie. Elevate...
In this episode, host Alora delves into the enduring trends and predictions for the wedding photography industry in 2026. Alora also discusses the importance of versatility and creativity in capturing memorable wedding moments. -- 🏛️ Six Figures Without Burning Out With Less than 20 weddings → Apply here 🎞️ Free Editorial Wedding Masterclass Document weddings like a movie. Elevate your portfolio. Attract premium clients. → Watch Free Here 🍒 InDemand Waitlist Empty inbox? Let’s fix that...
2025 Reflections: Mindset, Rest, and Evolving as an Entrepreneur In this podcast episode, Alora delves into her five key lessons from the year 2025. She emphasizes the importance of mindset, specifically how adopting the right mindset is crucial for achieving goals and overcoming challenges. 00:00 Introduction and Overview 00:19 Lesson 1: Mindset Over Everything 01:48 Starting Over at 35 09:00 Lesson 2: Rest as a Business Strategy 14:43 Lesson 3: Embracing Change and Rebranding 17:27 Lesson ...
Alora returnsvwith a plethora of new ideas and an exciting announcement. She discusses her journey of overcoming creative blocks, tuning into her own intuition, and the development of new offerings aimed at transforming the photography industry. 00:36 New Ideas and Industry Changes 01:27 Trusting Your Intuition 02:38 Creating a New Offer 04:09 Building in Public 05:42 Photography Skills and Style 07:57 Preparing for 2026 -- 🏛️ Six Figures Without Burning Out With Less than 20 weddings → A...
🪩 Made six-figures as a Wedding Photographer? Ready to scale to multiple six-figures without adding more weekends? Or Are you an artist or creative entrepreneur ready to launch your first product or service? 📝 Apply for the Mastermind here - 3 slots left! —— -- 🏛️ Six Figures Without Burning Out With Less than 20 weddings → Apply here 🎞️ Free Editorial Wedding Masterclass Document weddings like a movie. Elevate your portfolio. Attract premium clients. → Watch Free...
-- 🏛️ Six Figures Without Burning Out With Less than 20 weddings → Apply here 🎞️ Free Editorial Wedding Masterclass Document weddings like a movie. Elevate your portfolio. Attract premium clients. → Watch Free Here 🍒 InDemand Waitlist Empty inbox? Let’s fix that. Double your inquiries in 30 days — without living on Instagram → Join the Waitlist -- ⭐️ Leave a rating & review on Apple or Spotify 🫶🏽 📲 DM me on Instagram -- Resources I LOVE: The Legal Paige – Contracts + templat...
In this episode of the Wedding Atelier podcast, host Alora discusses the challenges of booking luxury clients as a wedding photographer. -- 🏛️ Six Figures Without Burning Out With Less than 20 weddings → Apply here 🎞️ Free Editorial Wedding Masterclass Document weddings like a movie. Elevate your portfolio. Attract premium clients. → Watch Free Here 🍒 InDemand Waitlist Empty inbox? Let’s fix that. Double your inquiries in 30 days — without living on Instagram → Join the Waitlist ...
It’s been a season, friend, so let’s catch up. ☕ In this episode, I’m pulling back the curtain on what life has really looked like lately... -- 🏛️ Six Figures Without Burning Out With Less than 20 weddings → Apply here 🎞️ Free Editorial Wedding Masterclass Document weddings like a movie. Elevate your portfolio. Attract premium clients. → Watch Free Here 🍒 InDemand Waitlist Empty inbox? Let’s fix that. Double your inquiries in 30 days — without living on Instagram → Join the Waitlist -...
In this episode of The Wedding Atelier Podcast, host Alora sits down with alumni Jenn, who went from burnout to booked out—and hit six figures in just 8 months. Jenn reveals how she ditched the scrappy hustle for a strategy that worked: Raising her rates with confidenceCreating a focused marketing plan that attracted dream clientsAvoiding overbooking while protecting her weekendsOutsourcing and self-care to sustain her growthIf you’ve been grinding nonstop without seeing the payoff, Jenn’s st...
In this episode of The Wedding Atelier Podcast, Alora sits down with alumni Emily R to unpack her six-figure transformation. Emily once struggled to book weddings at $2,400, even after multiple rebrands that failed to attract the high-end clients she had dreamed of. Fast forward to today—Emily confidently charges $7,000+, books only one or two weddings a month, and recently crossed the $100K mark in her business. Her story is even more powerful given the timing: while navigating the NICU with...
In this episode of The Wedding Atelier Podcast, host Alora Rachelle pulls back the curtain on her signature program, Wedding Atelier—the proven system designed to help wedding photographers scale to six figures without burning out. Celebrating 15 years in the wedding industry and nearly a decade of mentorship, Alora shares: The real struggles photographers face when they’re stuck in the $3K wedding trap.The success stories of alumni who’ve doubled and even tripled their rates.Brand-new featur...
In this episode of the Wedding Atelier podcast, host Alora addresses the anxiety and strategies associated with raising prices for weddings. -- 🏛️ Six Figures Without Burning Out With Less than 20 weddings → Apply here 🎞️ Free Editorial Wedding Masterclass Document weddings like a movie. Elevate your portfolio. Attract premium clients. → Watch Free Here 🍒 InDemand Waitlist Empty inbox? Let’s fix that. Double your inquiries in 30 days — without living on Instagram → Join the Waitlist -...
In this episode of the Wedding Atelier podcast, host Alora reflects on the Wedding Atelier program, from idea to multi-million dollar student wins. -- 🏛️ Six Figures Without Burning Out With Less than 20 weddings → Apply here 🎞️ Free Editorial Wedding Masterclass Document weddings like a movie. Elevate your portfolio. Attract premium clients. → Watch Free Here 🍒 InDemand Waitlist Empty inbox? Let’s fix that. Double your inquiries in 30 days — without living on Instagram → Join the Wait...
In this episode of the Wedding Atelier Podcast, host Alora discusses how photographers can avoid being ghosted and attract dream clients by leveraging their unique artist story. -- 🏛️ Six Figures Without Burning Out With Less than 20 weddings → Apply here 🎞️ Free Editorial Wedding Masterclass Document weddings like a movie. Elevate your portfolio. Attract premium clients. → Watch Free Here 🍒 InDemand Waitlist Empty inbox? Let’s fix that. Double your inquiries in 30 days — without livin...
In this episode of the Wedding Atelier podcast, host Alora dives into the prevalent myths that hinder wedding photographers from raising their prices beyond $3,000. -- 🏛️ Six Figures Without Burning Out With Less than 20 weddings → Apply here 🎞️ Free Editorial Wedding Masterclass Document weddings like a movie. Elevate your portfolio. Attract premium clients. → Watch Free Here 🍒 InDemand Waitlist Empty inbox? Let’s fix that. Double your inquiries in 30 days — without living on In...
In this solo episode of the Wedding Atelier podcast, host Alora discusses strategies to transition from burnout to a fully booked schedule by managing fewer than 20 weddings a year. Alora introduces two frameworks designed to help wedding photographers earn six figures. -- 🏛️ Six Figures Without Burning Out With Less than 20 weddings → Apply here 🎞️ Free Editorial Wedding Masterclass Document weddings like a movie. Elevate your portfolio. Attract premium clients. → Watch Free Here 🍒 InD...
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