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Description
Are you ready to unlock the power of 1% shifts to streamline your strategy, scale your offers, and start monetizing with more ease and less overwhelm?
Welcome to Optimize to Monetize™, the podcast for online coaches, course creators, and digital experts who are ready to stop relying on hustle and start leaning into data, systems, and sustainable strategies that actually work.
Hosted by Michelle Fernandez, marketing strategist, funnel expert, and creator of the 1% Conversion Effect™, this show is your behind-the-scenes look at what truly moves the needle in modern marketing. Michelle is your trusted guide on a journey to simplify, refine, and upgrade every part of your business, from your backend systems to your visibility strategy, your conversion flow to your CEO mindset.
Each episode breaks down what’s working right now in marketing, funnels, traffic, automation, and leadership so you can scale with strategy and sanity. You’ll discover how to rely on data instead of doubt, create consistency without chaos, and build momentum one small, intentional shift at a time.
Get ready to learn how to:
- Build scalable funnels that convert with confidence
- Attract steady traffic without living on social media
- Simplify your systems and automate with purpose
- Strengthen your customer journey from discovery to referral
- Lead like the CEO your business needs
- Embrace the 1% shifts that create long-term profit and peace
Michelle brings years of experience working behind the scenes in 6-, 7-, and 8-figure companies. She’s managed hundreds of launches, optimized buyer journeys, and tracked the data that drives real growth, and now she’s bringing those strategies straight to you.
Optimize to Monetize™ is the evolved version of The Traffic & Conversions Show, reflecting a deeper mission: to help you optimize what matters most so you can finally monetize what you’ve worked so hard to build. It’s not about following trends. It’s about strategy, sustainability, and scaling a business that supports your lifestyle and legacy.
If you’re ready to trade burnout for balance, hustle for harmony, and confusion for clarity, this is your next-level playbook. Because when strategy meets soul, systems create freedom, and every 1% shift compounds into unstoppable growth, you don’t just build a business. You build a legacy.
🎧 Tune in weekly for marketing insights, funnel fixes, mindset shifts, and practical strategies that help you grow your business smarter, not harder.
It’s time to optimize everything that matters… so you can monetize what matters most.
300 Episodes
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When you're stuck in a growth plateau, it feels like there are a million things you could be fixing in your online business. Your funnel conversion rates are down. Your course launch didn't hit goals. Your marketing strategy feels chaotic. But how do you know which lever to pull first? In this episode, I'm breaking down the exact framework I use with coaching clients to turn chaotic marketing funnels into predictable revenue machines, the 1% Conversion Effect Framework. It's called FOCUS, and...
When everything feels off in your business, it's tempting to blow it all up and start over. But here's the truth: your business isn't broken… your focus is. You're not stuck because you're not doing enough. You're stuck because you're doing too much of the wrong things. Once you know where your bottleneck is, you can stop spinning your wheels and start making strategic 1% shifts that actually move the needle. In this episode, I'm showing you how to identify where the real bottleneck is in you...
Welcome to the relaunch of the podcast with a new name…Optimize to Monetize™! This is episode 300, and if you're stuck in a growth plateau, spinning your wheels, or wondering why your funnel stopped converting, this episode is for you. In this episode, I'm sharing: Why I rebranded the podcast (and what it has to do with finding my actual zone of genius after 10 years in business)The difference between growth and scale and why most coaches are accidentally killing their profitWhat the 1% Conve...
Feeling like you're drowning in your to-do list while your business screams for your attention? You're putting in 50+ hour weeks, but somehow STILL can't break through to that next level… The problem? You're stuck doing tasks that cost way less than what you're worth and those "systems" you think you have are actually keeping you chained to your desk. Today we're chatting with Esther Inman, the queen of VA placement who's helped hundreds of entrepreneurs escape the overwhelm trap. Esther can ...
If you're making decisions based on "gut feelings" instead of actual data, you're basically playing business roulette. Spoiler alert: The house always wins. The difference between struggling coaches and seven-figure coaches is not luck or talent... It’s tracking the RIGHT metrics and making CEO-level decisions based on cold, hard facts (not wishful thinking). In this episode, I'm spilling my complete "CEO Dashboard", aka the 8 key metrics that will transform you from a stressed-out solopreneu...
That sinking feeling when you see *that* client's name pop up in your inbox? Yep, we've ALL been there... Hanging on to energy-draining clients who question everything, implement nothing, and have you working harder on THEIR success than they are. In this episode, I'm dishing the honest truth about the art of "blessing and releasing" clients who are flat-out wrong for your business. I share my personal story of how releasing ONE high-paying but high-maintenance client transformed my entire bu...
Fully booked but exhausted AF? Your coaching business looks amazing on paper, but you're working harder than ever with zero breakthrough. Not cool. The problem isn't your coaching—it's that you've built "digital busy work" instead of true systems. Those disconnected tools aren't just frustrating... they're the invisible ceiling on your growth and the direct cause of your burnout! In this episode, I walk you through my 5-step system that transforms coaching chaos into scalable success, from ma...
Public Speaking Coach Aurora Gregory was just 14 when she stepped onto her first stage—a shaky 8th grader, reluctantly roped into a local speech contest by her social studies teacher. She didn’t win, but she did walk away with two truths that still guide her work today: A powerful story can hold an entire room and the person with the mic is the most visible person in any space. The reality is, if you’re not tapping into speaking as part of your business strategy—whether that’s an IRL stage, a...
Built a funnel and wondering, “Why aren’t more people buying?” You’ve built those gorgeous landing pages, spent money on ads, but the sales just aren’t stacking up like you expected. Sound familiar? Today, I’m pulling back the curtain on the *real* reason your funnel isn’t converting. Learn the key funnel components most coaches miss, why email sequences (not just landing pages) are essential to conversions, and how personalized automation and segmentation can turn your funnel into a be...
Ready to make your ads work for you without breaking the bank? We’ve all wasted time and money on ads that don’t deliver. But what if there’s a smarter way to make your ads work—without the stress and high costs? In this episode, Ashley Braswell, a wedding photographer turned Facebook Ads expert, shares her top 3 low-cost, high-impact Meta Ads that are crushing it right now! After booking an entire season with just a $300 ad spend, Ashley’s showing you how to build an engaged audience with a ...
Are you making the impact you dreamed of with your business? You started your business to create real change, but are you delivering the transformation your customers signed up for? What if you could make an even bigger impact than you thought? In this episode, we’re uncovering the secret to helping your customers achieve the transformation they signed up for. Hint: it’s not just about making the sale! It’s about building a community where your customers feel supported, heard, and connected t...
Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, mor...
Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, mor...
One of the best decisions that you can make for your business? Embracing a leaner approach to your tech stack. Contrary to popular belief, having a gazillion tools and software can actually hinder your growth rather than help the growth of your businesses as you end up duct taping everything together to make it work. So in this episode, we’re exploring how to simplify your tech stack so that you can not only save a ton of money, but also streamline your operations, enhance productivity, and m...
Are you tired of pouring your heart and soul into building a robust social media following, only to find that it's not translating into tangible business results? Gaining followers is just the beginning - what follows needs to be a dynamic strategy for converting followers into paying customers. In this episode, we’re diving into my expert tips for turning followers into loyal clients, from understanding your audience using tools like Google Analytics to crafting value-driven content that res...
Ever feel like you're drowning in data but not sure where to start? I see many businesses just doing, doing, doing, without truly taking the time to stop and understand their marketing numbers. And then they’re left wondering, “Why isn't my profit going up?”, “Why isn't my revenue going up?”, or “Why is my revenue going up but my profit is declining?” A recent survey by Teradata revealed that 87% of marketers consider data to be their most underutilized asset. So today, I’m sharing how we can...
Whether it's reaching a new income level or launching a new offer, you can almost always expect to be greeted by a familiar foe: imposter syndrome. That’s right, whenever you step out of your comfort zone and into a slightly new identity, those nagging feelings of self-doubt are sure to resurface. So, in today’s episode, we're diving deep into the art of breaking free from imposter syndrome, empowering you to become truly unstoppable in business. And to help us, I've brought in the expertise ...
Whenever I used to hear the words “sales call”, I would literally break out in a cold sweat. Even when you’re a seasoned pro, sales calls can feel tough, especially with evolving consumer expectations. But don’t forget: every call is an opportunity to understand your customers better and tailor your pitch to their needs. And when we take the right steps to master the art of our sales calls, it will significantly impact our success. In this episode, I’m walking you through ten crucial tips and...
Currently, around 90% of my clients rely on webinars to drive significant revenue from their courses, memberships, and coaching programs—often reaching seven-figure earnings and beyond. This success piqued my curiosity: what sets their webinars apart, making them convert like crazy? While having a great product or course is obviously crucial, the challenge lies in crafting a webinar that not only captures attention but also drives action. But with so many following the same webinar form...
If you want to make sales online, your business needs a funnel. But not just any old funnel—one that actually converts. If you get it right, not only will it provide a ton of value for your target market, it will also make YOU a ton of money. That’s why taking the time to master funnel building is an absolute must. So today, we’re diving deep into the world of funnel mastery, specifically tailored for all the amazing coaches, course creators, or membership owners out there. Join me as I unrav...
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