502 Entrepreneurs

In this inspiring episode of 502 Entrepreneurs, host Carl Armijo sits down with Alea Petersen, founder of Smarketing Machine, a smart marketing consultancy helping small and medium-sized businesses grow. Alea shares her journey from agency life to entrepreneurship, how personal life events shaped her path, and the importance of building systems for freedom. She dives deep into the realities of running your own business, balancing passion with sustainability, and why she thrives on helping others launch and scale their dreams. Whether you're a freelancer, side hustler, or established business owner, Alea offers valuable insight into marketing strategy, using AI tools like Canva and ChatGPT, and finding fulfillment as a multi-passionate entrepreneur.. 👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com Music by PunchDeck Graphic Design by Cat Louis Find Alea Petersen at: https://smarketingmachine.com/ Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

In this episode of the 502 Entrepreneurs Podcast, host Carl Armijo chats with John Jennings, an award-winning business and leadership coach with decades of experience helping individuals and organizations unlock their full potential. John shares his journey from corporate burnout to founding his own coaching franchise. He opens up about his ideal clients—business owners and executives who are stuck and seeking growth—and explains the differences between working with small business owners versus corporate leaders. From handling mindset hurdles to leveraging AI tools like ChatGPT in business strategy, this episode is packed with valuable takeaways for entrepreneurs at all levels. Whether you're a solopreneur feeling stuck or a corporate leader navigating complex team dynamics, John's insight into overcoming mental roadblocks and driving growth is both relatable and actionable. 👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com Music by PunchDeck Graphic Design by Cat Louis Find John Jennings at: http://johnkjennings.com/ Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

Episode Notes In this episode of 502 Entrepreneurs, host Carl Armijo sits down with Paul Cox, owner of TeamLogic IT Louisville, to uncover the realities of managed IT services for small and medium-sized businesses. Paul shares how responsiveness, calmness, and honesty can set a company apart in the tech industry—and why uptime matters more to business owners than anything else. Drawing from a career in national security, franchise ownership, and entrepreneurship, Paul dives into the importance of clear client communication, the hidden pitfalls of franchise agreements, and why introverts can be incredible salespeople. Whether you’re curious about managed IT, struggling with tech downtime, or looking to sharpen your business development game, this conversation delivers practical insights and memorable stories from a veteran entrepreneur who’s seen it all. Music by PunchDeck Graphic Design by Cat Louis Find Paul Cox at: https://www.teamlogicit.com/LouisvilleKY702 Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ https://www.502entrepreneurs.com/podpage Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

Episode Notes In this episode of 502 Entrepreneurs, host Carl Armijo sits down with Ashley Chamberlain, founder and CEO of Chamberlain and Good Company, a modern bookkeeping and financial services firm built on the mantra: “Let us mind your books so you can mind your business.” Ashley shares her journey from working as a CFO in construction to launching her own company, all while balancing the challenges of motherhood and entrepreneurship. She dives into the realities of growing a fully remote team of 10, the importance of setting boundaries, and how her firm helps small business owners with bookkeeping, accounting, taxes, fractional CFO services, and even social media management. Ashley’s story is an inspiring reminder that success comes from authenticity, adaptability, and building systems that allow both you and your clients to thrive. Music by PunchDeck Graphic Design by Cat Louis Find Ashley Chamberlain at: https://chamberlainandgoodcompany.com/ Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ https://www.502entrepreneurs.com/podpage Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

Episode Notes Why Persistence Beats Talent in Business. Serial Entrepreneur John Resch Breaks It Down! Join Carl Armijo and special guest John Resch as they kick off Season 2 of the 502 Entrepreneurs Podcast! With over 20 years in entrepreneurship, John shares how he leveraged sales, leadership, and his network to build a thriving business in network marketing and beyond. 💡 In This Episode: Why most people misunderstand network marketing John's DARES formula for starting a side hustle The value of persistence and personal growth How to leverage curiosity and relationships for business success Tips for growing a sustainable side hustle without quitting your day job About John Resch: John is a seasoned entrepreneur with a background in sales, construction, and network marketing. He’s passionate about helping others build businesses that prioritize time freedom and long-term stability. If you’re a side hustler, small business owner, or curious about network marketing, this conversation is for you. Like, comment, and subscribe for more entrepreneurial insights! Visit www.502entrepreneurs.com for episodes and resources. Music by PunchDeck Graphic Design by Cat Louis Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com Find John Resch at https://www.linkedin.com/in/john-resch-10983319/ https://www.502entrepreneurs.com/podpage Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

Episode #12 Notes Mary Joins us to discuss her CBD business Evolve Medicinals. She lets us know how her product is formulated and how it may differ from the CBD you currently use. Music by PunchDeck Graphic Design by Cat Louis https://evolvemedicinals.com https://502entrepreneurs.com https://carlarmijo.com Support us at Amazon https://amzn.to/2xo7Eit Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

Episode #11 Notes Colby Noe joins us to discuss his business in e-commerce and how he got started with the Gary V flipping challenge in 2017. Music by PunchDeck Graphic Design by Cat Louis https://502entrepreneurs.com https://carlarmijo.com Support us at Amazon https://amzn.to/2xo7Eit Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

Episode #10 Notes Brooke Haynes joins us to discuss her coaching business and how she helps business move from offline to online. Music by PunchDeck Graphic Design by Cat Louis https://502entrepreneurs.com https://carlarmijo.com Support 502 Entrepreneurs by donating to their Tip Jar: https://tips.pinecast.com/jar/502-entrepreneurs Support us at Amazon https://amzn.to/2xo7Eit Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

Episode #9 Notes Jenny Boice joins us to discuss her two programs Passion to Profit and Social Media School. Find Jenny online at https://www.createyourlife.coach Music by PunchDeck Graphic Design by Cat Louis https://502entrepreneurs.com https://carlarmijo.com Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

Episode #8 Notes Stephanie Joins us to discuss her Book Color Today Pretty, her consulting practice Empower PR and how to see things with a different perspective. https://502entrepreneurs.com http://colortodaypretty.com https://carlarmijo.com Music by Punch Deck Graphic Design by Cat Louis Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

Episode #7 Notes Chrystal Delaney joins us to discuss her Virtual Assistant Side Hustle Honeybee Solutions https://502entrepreneurs.com https://honeybee-solutions.com https://carlarmijo.com Music by Punch Deck Graphic Design by Cat Louis Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

Episode #6 Notes Chad joins us to discuss his Leadership Training and Coaching. He tells us about his dream job and his upcoming Level Up Conference in Louisville on Friday, April 10th. https://502entrepreneurs.com https://chaddoerr.com https://carlarmijo.com https://www.eventbrite.com/e/level-up-leadership-conference-registration-91411581501?aff=ebdssbdestsearch Music by Punch Deck Graphic Design by Cat Louis Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

Episode 5 Notes Tony Helms of Derby City Press joins us to discuss his new printing business, carpet cleaning and making sure you don't keep all your eggs in one basket. https://502entrepreneurs.com/ https://carlarmijo.com https://www.facebook.com/DerbyCityPress/ Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs

Episode #4 Notes Brad Brown joins us to discuss his Jewelry Business Harrods Creek Jewelers and his recent fascination with ADHD. https://502entrepreneurs.com https://carlarmijo.com https://harrodscreekjewelers.com Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs

Episode 3 Notes Tom joins us to talk Real Estate, Marketing, and how he is dealing with the loss of a loved one. https://502entrepreneurs.com https://robbinsnests.kw.com https://carlarmijo.com Music by Punch Deck Graphic Design by Cat Louis Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs

Episode 2 NotesCharlies Sims joins us to discuss his time owning a Crossfit gym and his new gig as a business consultant.https://502entrepreneurs.com https://carlarmijo.com https://www.linkedin.com/in/charlie-sims-4751ab4b/Music by Punch Deck Graphic Design by Cat Louis

Episode 1 NotesShayne talks with us about his life as a tattoo artist, artist and stage performer and what it takes to make it as an artist in Louisville. See more of Shaynes work on Shayne’s websitehttps://www.502entrepreneurs.com https://www.shaynesimmons.com https://www.carlarmijo.com

Episode Notes Welcome back to the 502 Entrepreneurs Podcast! In this short trailer episode, host Carl Armij shares exciting updates as we kick off Season 2 — including the big news that we’ve moved into a brand new recording space in Jeffersontown (Jtown)! Tune in to hear what’s coming this season: Fresh interviews with Louisville’s top entrepreneurs Real talk about business wins, struggles, and what keeps them going. Insights and inspiration for creators, hustlers, and builders Whether you’re growing your first side hustle or scaling a seven-figure business, Season 2 is packed with stories and strategies to help you thrive. Hit Follow or Subscribe so you don’t miss an episode! New episodes drop weekly — coming to your favorite podcast platform soon. Music by PunchDeck Graphic Design by Cat Louis Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

Thoughtful Thursday Tip 2 Notes Tips for a Strong Personal Brand. Subscribe to our e-mail list for tips and updates at https://502entrepreneurs.com Support 502 Entrepreneurs by donating to their Tip Jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcasting host, Pinecast. Start your own podcast for free, no credit card required, forever. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs. Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.

Thoughtful Thursday Tip 1 Notes Set priorities to reach your goals - 4 Reasons you are not getting it all done Set Priorities Eliminate Distractions Everything Take Too Long Wrong Time of Day Subscribe to our e-mail list for tips and updates at https://502entrepreneurs.com Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.