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502 Entrepreneurs

Author: Carl Armijo

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502 Entrepreneurs is Louisville’s go-to podcast spotlighting local business owners, creative entrepreneurs, and side hustlers who have a story worth hearing.

Hosted right in the heart of Louisville, this show is all about keeping it weird and wonderful — just like the city itself. Each episode features candid conversations with local visionaries who share the real, unfiltered stories behind their businesses, their biggest challenges, and what drives them to keep hustling.

Whether you’re a budding entrepreneur, a curious local, or just love hearing authentic stories from passionate people doing things differently, 502 Entrepreneurs brings you inspiration and insights straight from your own backyard.

Tune in, stay weird, and discover the heartbeat of Louisville — one entrepreneur at a time.

Carl Armijo is the owner of Carl Armijo Photography (https://carlarmijo.com & https://louisvillerealestateimages.com) specializing in Real Estate Media and Professional Headshots. He also runs Louisville Cleaning Pros (https://louisvillecleaningpros.com) a residential and commercial cleaning company.
25 Episodes
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In this episode of the 502 Entrepreneurs Podcast, Carl Armijo sits down with Louisville entrepreneur Scott Hack, broker and owner of Finish Line Realty, co-founder of the Real Estate Distilled Conference, and creator of Starting Gate Coffee. Scott shares his journey into entrepreneurship, growing up in a family of business owners and eventually launching his own brokerage nearly 15 years ago. He explains the challenges and advantages of running an independent real estate brokerage, why flexibility and adaptability matter, and how smaller businesses can compete with large national brands. The conversation also dives into Scott’s creative approach to branding and community engagement. From launching a coffee brand that supports his real estate business to organizing a national conference that brings agents from across the country to Louisville, Scott shows how entrepreneurs can build community while growing their businesses. Scott also discusses experimenting with AI-powered software tools for real estate, building systems that solve real-world business problems, and why owning your data is becoming increasingly important for entrepreneurs. This episode is packed with insights on entrepreneurship, real estate, branding, and building meaningful business connections in your local community. 👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com Music by PunchDeck Graphic Design by Cat Louis Find Scott Hack at: https://scotthack.com Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
In this episode of 502 Entrepreneurs, we sit down with Katie Hutchinson, founder of KHIT Consulting, to talk about systems, software, and building a business that lets people truly be themselves. Katie shares how she accidentally launched her tech consulting company and grew it into a thriving team of nine — right before the 2020 shutdown. Today, KHIT Consulting specializes in technology matchmaking, automation, and custom reporting, helping nonprofits, mental health providers, and growing businesses streamline their systems and eliminate duplicate work. We dive into how automation isn’t always AI (and why that matters), how to “marry” software platforms for better efficiency, and why clean data is everything when reporting to government agencies or boards. But this episode isn’t just about tech. Katie opens up about leadership, ADHD, building a culture where employees can thrive as themselves, and why corporate conformity never worked for her. If you’re a business owner overwhelmed by systems, data, or tech tools — this one’s for you. 👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com Music by PunchDeck Graphic Design by Cat Louis Find Katie Hutchinson at: [https://khitconsulting.com Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
In this episode of 502 Entrepreneurs, host Carl Armijo sits down with Rob Holtzmann, founder of The Insurance Artist, for a fun and insightful conversation that goes beyond insurance. Rob shares his unique path from public service to entrepreneurship, including his foray into voiceover work and audiobook narration. They discuss the importance of authenticity in communication, the challenges of running a small business, and why being genuine matters more than sounding polished. Rob also opens up about his community involvement—from supporting local schools to championing marching band kids. Plus, there’s some passionate Premier League soccer talk! This episode is packed with practical business insights, heartfelt moments, and plenty of laughs. 👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com Music by PunchDeck Graphic Design by Cat Louis Find Rob Holtzmann at: https://theinsuranceartist.com/ Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
In this episode of the 502 Entrepreneurs Podcast, host Carl Armijo welcomes Dr. Mike Norman of Modern Chiropractic and Wellness Center. With over two decades of experience, Dr. Mike shares his passionate, no-nonsense approach to health and healing. He breaks down the fundamentals of chiropractic care, the importance of correcting root causes instead of masking symptoms, and dives deep into his holistic wellness philosophy. Listeners will gain valuable insights into natural healing, detoxing, nutrition, fasting, and the controversial—but increasingly popular—carnivore diet. This candid, science-backed conversation is perfect for anyone ready to take control of their health heading into the new year. Discover how lifestyle changes and intentional wellness practices can transform not only your body but your mind and long-term vitality. 👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com Music by PunchDeck Graphic Design by Cat Louis Find Dr Mike Norman at: https://www.modernchiroky.com/ Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
In this eye-opening episode of 502 Entrepreneurs, host Carl Armijo sits down with cybersecurity experts Paul Cox (TeamLogic IT), Andy Runyan (Ukon), and Nick Wolf (Cork) to tackle one of the biggest threats facing small businesses today: cyberattacks. Broadcasting on location from the University of Louisville, the group dives into a recent cyber game simulation and unpacks critical insights on cyber insurance, cyber warranties, and incident response planning. Listeners will learn why it’s no longer a matter of “if” but “when” a cyber incident will strike, and how tools like MFA (multi-factor authentication), well-structured insurance, and fast-acting cyber warranties can save businesses from devastating losses. Whether you’re tech-savvy or tech-shy, this episode breaks it down in a relatable, practical way. Tune in to protect your business before it's too late! 👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com Music by PunchDeck Graphic Design by Cat Louis Find Paul Cox - https://www.teamlogicit.com/LouisvilleKY702 Find Andy Runyan - https://www.ukon.com Find Nick Wolf - https://corkinc.com/ Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
In this inspiring episode of 502 Entrepreneurs, host Carl Armijo sits down with Alea Petersen, founder of Smarketing Machine, a smart marketing consultancy helping small and medium-sized businesses grow. Alea shares her journey from agency life to entrepreneurship, how personal life events shaped her path, and the importance of building systems for freedom. She dives deep into the realities of running your own business, balancing passion with sustainability, and why she thrives on helping others launch and scale their dreams. Whether you're a freelancer, side hustler, or established business owner, Alea offers valuable insight into marketing strategy, using AI tools like Canva and ChatGPT, and finding fulfillment as a multi-passionate entrepreneur.. 👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com Music by PunchDeck Graphic Design by Cat Louis Find Alea Petersen at: https://smarketingmachine.com/ Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
In this episode of the 502 Entrepreneurs Podcast, host Carl Armijo chats with John Jennings, an award-winning business and leadership coach with decades of experience helping individuals and organizations unlock their full potential. John shares his journey from corporate burnout to founding his own coaching franchise. He opens up about his ideal clients—business owners and executives who are stuck and seeking growth—and explains the differences between working with small business owners versus corporate leaders. From handling mindset hurdles to leveraging AI tools like ChatGPT in business strategy, this episode is packed with valuable takeaways for entrepreneurs at all levels. Whether you're a solopreneur feeling stuck or a corporate leader navigating complex team dynamics, John's insight into overcoming mental roadblocks and driving growth is both relatable and actionable. 👍 Like, 💬 Comment, and 🔔 Subscribe for more stories from Louisville’s top entrepreneurs. 🌐 Learn more at: https://502entrepreneurs.com Music by PunchDeck Graphic Design by Cat Louis Find John Jennings at: http://johnkjennings.com/ Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
Episode Notes In this episode of 502 Entrepreneurs, host Carl Armijo sits down with Paul Cox, owner of TeamLogic IT Louisville, to uncover the realities of managed IT services for small and medium-sized businesses. Paul shares how responsiveness, calmness, and honesty can set a company apart in the tech industry—and why uptime matters more to business owners than anything else. Drawing from a career in national security, franchise ownership, and entrepreneurship, Paul dives into the importance of clear client communication, the hidden pitfalls of franchise agreements, and why introverts can be incredible salespeople. Whether you’re curious about managed IT, struggling with tech downtime, or looking to sharpen your business development game, this conversation delivers practical insights and memorable stories from a veteran entrepreneur who’s seen it all. Music by PunchDeck Graphic Design by Cat Louis Find Paul Cox at: https://www.teamlogicit.com/LouisvilleKY702 Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ https://www.502entrepreneurs.com/podpage Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
Episode Notes In this episode of 502 Entrepreneurs, host Carl Armijo sits down with Ashley Chamberlain, founder and CEO of Chamberlain and Good Company, a modern bookkeeping and financial services firm built on the mantra: “Let us mind your books so you can mind your business.” Ashley shares her journey from working as a CFO in construction to launching her own company, all while balancing the challenges of motherhood and entrepreneurship. She dives into the realities of growing a fully remote team of 10, the importance of setting boundaries, and how her firm helps small business owners with bookkeeping, accounting, taxes, fractional CFO services, and even social media management. Ashley’s story is an inspiring reminder that success comes from authenticity, adaptability, and building systems that allow both you and your clients to thrive. Music by PunchDeck Graphic Design by Cat Louis Find Ashley Chamberlain at: https://chamberlainandgoodcompany.com/ Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/ https://www.502entrepreneurs.com/podpage Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
Episode Notes Why Persistence Beats Talent in Business. Serial Entrepreneur John Resch Breaks It Down! Join Carl Armijo and special guest John Resch as they kick off Season 2 of the 502 Entrepreneurs Podcast! With over 20 years in entrepreneurship, John shares how he leveraged sales, leadership, and his network to build a thriving business in network marketing and beyond. 💡 In This Episode: Why most people misunderstand network marketing John's DARES formula for starting a side hustle The value of persistence and personal growth How to leverage curiosity and relationships for business success Tips for growing a sustainable side hustle without quitting your day job About John Resch: John is a seasoned entrepreneur with a background in sales, construction, and network marketing. He’s passionate about helping others build businesses that prioritize time freedom and long-term stability. If you’re a side hustler, small business owner, or curious about network marketing, this conversation is for you. Like, comment, and subscribe for more entrepreneurial insights! Visit www.502entrepreneurs.com for episodes and resources. Music by PunchDeck Graphic Design by Cat Louis Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com Find John Resch at https://www.linkedin.com/in/john-resch-10983319/ https://www.502entrepreneurs.com/podpage Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
Episode #12 Notes Mary Joins us to discuss her CBD business Evolve Medicinals. She lets us know how her product is formulated and how it may differ from the CBD you currently use. Music by PunchDeck Graphic Design by Cat Louis https://evolvemedicinals.com https://502entrepreneurs.com https://carlarmijo.com Support us at Amazon https://amzn.to/2xo7Eit Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
Episode #11 Notes Colby Noe joins us to discuss his business in e-commerce and how he got started with the Gary V flipping challenge in 2017. Music by PunchDeck Graphic Design by Cat Louis https://502entrepreneurs.com https://carlarmijo.com Support us at Amazon https://amzn.to/2xo7Eit Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
Episode #10 Notes Brooke Haynes joins us to discuss her coaching business and how she helps business move from offline to online. Music by PunchDeck Graphic Design by Cat Louis https://502entrepreneurs.com https://carlarmijo.com Support 502 Entrepreneurs by donating to their Tip Jar: https://tips.pinecast.com/jar/502-entrepreneurs Support us at Amazon https://amzn.to/2xo7Eit Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
Episode #9 Notes Jenny Boice joins us to discuss her two programs Passion to Profit and Social Media School. Find Jenny online at https://www.createyourlife.coach Music by PunchDeck Graphic Design by Cat Louis https://502entrepreneurs.com https://carlarmijo.com Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
Episode #8 Notes Stephanie Joins us to discuss her Book Color Today Pretty, her consulting practice Empower PR and how to see things with a different perspective. https://502entrepreneurs.com http://colortodaypretty.com https://carlarmijo.com Music by Punch Deck Graphic Design by Cat Louis Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
Episode #7 Notes Chrystal Delaney joins us to discuss her Virtual Assistant Side Hustle Honeybee Solutions https://502entrepreneurs.com https://honeybee-solutions.com https://carlarmijo.com Music by Punch Deck Graphic Design by Cat Louis Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
Episode #6 Notes Chad joins us to discuss his Leadership Training and Coaching. He tells us about his dream job and his upcoming Level Up Conference in Louisville on Friday, April 10th. https://502entrepreneurs.com https://chaddoerr.com https://carlarmijo.com https://www.eventbrite.com/e/level-up-leadership-conference-registration-91411581501?aff=ebdssbdestsearch Music by Punch Deck Graphic Design by Cat Louis Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs Check out our podcast host, Pinecast. Start your own podcast for free with no credit card required. If you decide to upgrade, use coupon code r-fc2f53 for 40% off for 4 months, and support 502 Entrepreneurs.
Episode 5 Notes Tony Helms of Derby City Press joins us to discuss his new printing business, carpet cleaning and making sure you don't keep all your eggs in one basket. https://502entrepreneurs.com/ https://carlarmijo.com https://www.facebook.com/DerbyCityPress/ Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs
Episode #4 Notes Brad Brown joins us to discuss his Jewelry Business Harrods Creek Jewelers and his recent fascination with ADHD. https://502entrepreneurs.com https://carlarmijo.com https://harrodscreekjewelers.com Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs
Episode 3 Notes Tom joins us to talk Real Estate, Marketing, and how he is dealing with the loss of a loved one. https://502entrepreneurs.com https://robbinsnests.kw.com https://carlarmijo.com Music by Punch Deck Graphic Design by Cat Louis Support 502 Entrepreneurs by contributing to their tip jar: https://tips.pinecast.com/jar/502-entrepreneurs
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