Socially Good Podcast

eskimosoup’s Managing Director John Gilbert speaks with Dr Kathryn Scott, Chief Executive of Yorkshire Cancer Research.  In a fascinating discussion we discuss how as a society we are doing with lowering cancer risk, screening, awareness, diagnosis, and treatment to help people avoid and survive cancer. Plus, we discuss the challenges, drivers and working week of being the Chief Executive of a charity.  You can find out more and donate to Yorkshire Cancer Research here: https://yorkshirecancerresearch.org.uk/ The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

John introduces the concept behind the DBAD (Don't be a dickhead) movement that analyses our behaviours to try to make the world a better place. This podcast covers mission and purposes along with the risks of associating yourself with a brand that some people cannot relate to all.... and why that is a good thing!

Whilst many communications workers have never been busier, we're in a time when others don't have the resources or have have even been furloughed during the COVID-19. John describes 5 things he feels all communicators can do to create good during this time.

John describes how Not in our community's short films went viral and held attention of young people to teach them about the risks of County Lines child criminal exploitation.5 lessons learned include: making films about issues people care about, authenticity above sheen, building a production community, patience and capitalising on success.Check out the films here: https://www.youtube.com/channel/UCTRT40myYvPDJgH8uR0PbSw?reload=9The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk

Thanks to all of the amazing NHS, VCS and DIY communicators who are helping keep everyone safe and sane at this time! John shares his thoughts and experience on simplicity of message, enabling people to demonstrate they support a cause, the rise of content creators, political division and the fightback against fake news.  The Socially Good Podcast is brought to you by social marketing agency eskimosoup, find us at www.eskimosoup.co.uk