Safeguarding Your Business with Ernie Bryan

Click here to subscribe and listen via iTunes, RSS, or Stitcher.What steps should you take to safeguard your business?  Join us as Entrepreneur and Side Hustler, Nick Loper, share numerous tips and insights on six habits that will make you a more effective entrepreneur.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Nick Loper.  Nick helps people earn money outside of their day job. He's an author, online entrepreneur, and life-long student in the game of business. His latest role is as Chief Side Hustler at SideHustleNation.com, a growing community and resource for aspiring and part-time entrepreneurs.In this episode, you’ll learn about:Side hustle ideas to supplement your income6 habits that will make you a more effective entrepreneur...and much moreInterview Links(podcast) The Side Hustle Show(book) Work Smarter: 350+ Online Resources Today's Top Entrepreneurs Use To Increase Productivity and Achieve Their Goals by Nick Loper(book) Virtual Assistant Assistant: The Ultimate Guide to Finding, Hiring, and Working with Virtual Assistants by Nick Loper(book) Essentiali

Click here to subscribe and listen via iTunes, RSS, or Stitcher.What steps should you take to safeguard your business?  Join us as Entrepreneur and Fundraising Expert, Matt Miller,  share numerous tips and insights on how to get out of the rat race and start working on your business and not in your business.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Matt Miller.  Matt spent the first 9 years of his career as an Air Force pilot, before entering the corporate world to work at both Abbott Laboratories and Valassis.  While a top performer for both companies, his long-term desire was to start a business and be his own boss.  A good friend one day mentioned the gum ball machines he and his young daughters owned, and that conversation began a 10 year business quest that has brought Matt's company, School Spirit Vending, to the cutting edge of both the vending and school fundraising industries.Today, School Spirit Vending's Hassle-Free fundraising program is helping schools in 23 states raise money in it's own unique way.  Aside from fundraising, Matt developed a passion for reading at a very early age by reading comic books he bought at a local 5-and-dime store. With his unique positioning with schools across the country, he decided to start a comic book company, Sticker Swarm Media, in hopes of inspiring today's kids to read like he was inspired 30+ years ago.Sticker Swarm's 1st comic book series, Marlin & Percy, provides challenging reading and good clean fun for kids and adults alike.In this episode, you’ll learn about:What is meant by companies created under "unbusiness" or "uncompany" philosophies.How Matt built his businesses so differently in some ways from the typical company and how this methodology can help you do the same.The concepts and benefits a passive business. Interview Links

Click here to subscribe and listen via iTunes, RSS, or Stitcher.Calling all men, this episode is geared toward you.  You are in for a a great episode!  Sorry ladies, there are great tips here for you as well and I'll have a future episode exclusively for women also.What steps should you take to safeguard your business?  Join us as Life and Business Coach, Aaron T. Walker,  share numerous tips and insights on how men can change their lives and business significantly.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Aaron T. Walker.  Businessman and Life Coach, Aaron, has inspired many through his leadership, mentorship, and consistent pursuit of excellence.  Aaron enjoys helping others and believes experience is a great teacher. Thirty-five (35) years of entrepreneurship and marriage have given him a wealth of experience.Aaron continues to reach new heights and broaden his perspective of the terrain by examining his experiences and growing from them.In this episode, you’ll learn about:How Aaron assist men to reach their full potential and discover their identity.How men and businessmen can live a successful and significant life.How grit and determination has paid off for Aaron and the lesson us men/businessmen can learn from it. Interview Linksviewfromthetop.com/safenation - download three complimentary documents to help you live a significant lifeBook -  Essentialism: The Disciplined Pursuit of Less

Click here to subscribe and listen via iTunes, RSS, or Stitcher.If you're like me, you're always on the lookout for ways to safeguarding your business from yourself at times and your employees.  You are in for a a great episode!What steps should you take to safeguard your business?  Join us as HR Expert, Beth De Lima,  share numerous tips and insights on how to implement your HR program the right way and keep yourself out of ligitation.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Beth De Lima.  Beth, president and principal of HRM Consulting, Inc. is nationally certified as a Senior Professional in Human Resources with a state-specific certification in California (SPHR-CA) by the Society for Human Resource Management (SHRM) and has been appointed to sit on the Employee Health, Safety, and Security Special Expertise Panel.  She is a certified mediator through the UC Berkeley Extension program and has been appointed to the Amador County Superior Court Mediation Panel.  Beth is also an expert in the HR aspects of employment regulation compliance, litigation, and vocational rehabilitation. In this episode, you’ll learn about:What is the Employee Life Cycle and how do you find and keep the right people and terminate an unproductive relationship.What are the dos and don’ts concerning Policy Manual / Employee Handbook creation.How do business owners reduce sexual harassment in their workplace.What do business owners need to know about the Family Medical Leave Act (FMLA).What do business owners need to know to comply with the ADA. Interview LinkHRMconsulting.com - How to guides...Leave Management Solutions

Click here to subscribe and listen via iTunes, RSS, or Stitcher.If you're like me, you're always on the lookout for tools, methodology, techniques to grow your business and multiply revenue.  You are in for a treat!What steps should you take to safeguard your business?  Join us as Kelly Roach  share numerous tips and insights on how the rapidly grow your business with proven methods and steps.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Kelly Roach.  As a Business Growth Coach, Kelly has helped hundreds of individuals rapidly grow their business and multiply their income. Kelly teaches business owners proven and profitable strategies to maximize their income while minimizing their hours, so they can achieve financial freedom, without compromising their quality of life.As a Senior Vice President for one of the World's Global Fortune 500 Firms, Kelly achieved 7 promotions in 8 years, hiring, training, coaching and developing a team of 50 preparing her to support businesses from start-up through multi-million dollar enterprises.In this episode, you’ll learn about:The 6 strategy secrets to maximizing our income, while minimizing our hours.The 3 keys to hiring, training and retaining top performers for our company.What is the BOOMERANG Effect and how do you avoid it in your business when hiring, working with contractors and outsourcing.The critical things you must do to safeguard your investment in getting help in our business.How to avoid the pile-up that can happen after a termination or turnover situation. Interview LinkKellyRoachCoaching.com - download the free eBook

Click here to subscribe and listen via iTunes, RSS, or Stitcher.What steps should you take to safeguard your business?  Join us as Lisa Huetteman  share numerous tips and insights on how the proper use of core values and value-centered leadership can help your business prosper.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Lisa Huetteman.  A company culture expert, Lisa, transforms small business owners who want to experience the freedom they sought when they started their companies, into business leaders who make it happen.  After working with Lisa, these leaders don’t just hire people, they inspire them.  They don’t just pay their employees, they invest in them.  The result is a rock-solid team that pursues a common vision in an environment that is a great place to work.Although she’s worked with leaders in public, government, and non-profit organizations, her passion is in helping small business owners who are serious about making big change happen but are stuck in the mire of the day-to-day.  Lisa has discovered the formula for creating a winning culture using “Five Keys” that lead to stellar results.Lisa is the author of the book, THE VALUE OF CORE VALUES: Five Keys to Success through Values-Centered Leadership. In this episode, you’ll learn about:Motivation for the book, The Value of Core Values: Five Keys to Success through Values-Centered Leadership.Explanation of core values.Most organizations have mission, vision and values statements. What might they be missing when it comes to core values?Examples of companies that have failed because they've lost sight of their core values.Values-centered leadership and the five keys that ens

Click here to subscribe and listen via iTunes, RSS, or Stitcher.What steps should you take to safeguard your business?  Join us as Gino Clemente  share in this episode numerous tips and insights on how to choose the correct business insurance coverages to safeguard your business.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Gino Clemente.  As a former restaurateur, Gino knows that business success is based on providing a unique customer experience.  That is the model he used to build his second-act career, Clemente Insurance & Financial Services.Gino had plenty of experience with insurance salesmen during a 25-year career in the restaurant business. And, he recalls, those experiences weren’t particularly positive or memorable.  He rarely saw or spoke to his insurance broker after the sale. During the sale itself, he felt as if he were meeting with the stereotypical used-car salesman.So Gino determined to create a different kind of insurance agency. His vision: An agency that was focused on customer relationships rather than number of transactions. Clemente Insurance, partners with its clients, staying in regular contact, helping to manage their risk and protect their assets.In this episode, you’ll learn about:What is the importance of an Insurance Broker as one of your small business advisors.How to find a Insurance Broker that is A-rated and what exactly does that means.9 types of insurance coverage and the significant (minimum) limits you as a small business owner should consider.Interview LinksA.M. Best - is a global credit rating agency with a unique focus on the insurance industry. Ins

What steps should you take to safeguard your business?  Join us as Brad Szollose share numerous tips and insights on how to work with large generation is U.S. history, the Millennials.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Brad Szollose.  Web Pioneer Brad Szollose is a global business adviser, former  C-Level Executive of a publicly traded company, Generation Y Millennial expert and keynote speaker who helps smart companies — like Dell and Master Card — understand how much technology has transformed corporate culture and behavior… especially the behavior of Generation Y Millennials, and how that impacts management, interaction and expectations in today’s Information Age work environment.Brad explains it all in his *award- winning business book, Liquid Leadership: From Woodstock to Wikipedia -- Multigenerational Management Ideas That Are Changing the Way We Run Things by Brad Szollose.Brad is also the winner of the Arthur Andersen NY Enterprise Award for Best Practices in Fostering Innovation.In this episode, you’ll learn about:What is Liquid Leadership.How do you close the multigenerational divide by understanding it as a cultural divide.How do you spot it if the Gen Yers are in the middle of a revolution and don’t know it.The difference between digital natives and digital immigrants and how do we meet their needsWhat does a mid-life crisis look like for a millennial and how do we motivate them.What does today does shoppers/customers need in order to love your brand and become loyal, rabid fans. Small Business BookLiquid Leadership: From Woodstock to Wikipedia -- Multigenerational Management Ideas

What steps should you take to safeguard your business?  Join us as Michelle Prince share numerous tips and insights on how to be more productive in your business.On episode 20 of Safeguarding Your Business, we talked about productivity best practices.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Michelle Prince.  Michelle is a passionate, dynamic speaker who captivates audiences with her authenticity, high energy and natural ability to connect with any audience. Michelle mixes enthusiasm, passion and humor with motivational stories to inspire others to start “Winning In Life”…and to do it NOW!Michelle is the best-selling author of her first book, “Winning In Life Now”.  She has gone on to author dozens of additional books and products in the areas of achievement, motivation, productivity and success.She owns her own publishing company and is the founder of “Book Writing Blueprint” and the “Book Bound Workshop” which helps soon-to-be authors get their story “out of their head and onto paper”.Michelle knows we all have a story and is passionate about helping others tell their stories so they can impact other people’s lives.Michelle began her sales career working for Zig Ziglar right out of college. With her solid foundation in personal growth, productivity and leadership, Michelle was able to achieve extraordinary results and numerous awards, making her an    in-demand sales and marketing professional.In this episode, you’ll learn about: Ways that you can manage your time more effectively.Some uncommon ways to work smarter instead of harder.How can I increase your productivity.Michelle's favorite productivity hacks.Answer to the question: How do the most successful people spend the first hour of their day?The secret to insane productivity.The best ways to avoid distraction when you are working.How to improve your focus.Small Business Resources

What steps should you take to safeguard your business?  Join us as Pramod Patel share numerous tips and insights on how to sell your business for top dollar.On episode 19 of Safeguarding Your Business, we talked about how to sell your business.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Pramod Patel.  Pramod is the CEO of Just Elementary, Inc. and the Division Manager for the Business Brokerage arm of the corporation.  Pramod has been active in business brokerage for 13 years, specializing in helping business exit their businesses for top dollar to qualified buyers. With the philosophy of 'begin with the end in mind', Patel helps business owners focus on Exit Strategy planning and implementation in three key areas-operational efficiency (organizational structure),occupancy cost management (leasing/financing) andbusiness valuation.Among the benefits that clients have gained from the exit planning have been more profitability, renewed and sustainable enjoyment of the business, and substantial growth in revenue.In this episode, you’ll learn about: Business Valuation (for businesses under a few million in price)When should you have your business appraised.What’s the difference between a valuation and an appraisal.Is there more than one standard of value used in business valuation? (Fair Market Value, Fair Value, Investment Value, Book Value, etc.)Exit Strategy (which incorporates Business Valuation)Small Business ResourcesSgYB Episode #11 with Ace ChapmanSmall Business BookThe E-Myth Revisited

What steps should you take to safeguard your business?  Join us as Dino Watt share numerous tips and insights on how to work in your business together with your spouse or significant other.On episode 18 of Safeguarding Your Business, we talked about all things relationships as it relates to working together in your business.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Dino Watt.  Dino was born and raised in Southern California. He has always had a passion for improving marriages and felt spiritually guided to it but his mission really ignited in 2006 while working as a success mentor. That year, he was awarded Mentor of the Year by the Enlightened Wealth Institute. Many of his students were married, a couple trying to start or grow a business.In his sessions, Dino noticed how frequently couples struggle to effectively work together in their business. Sometimes they had different working styles, goals, and means of communications.In this episode, you’ll learn about: What the number 1 cause of stress when balancing a business as a married entrepreneur and how to overcome it.What to do if your spouse does not support your business, and no, not that.What to do if you feel your spouse is stopping you from being successful in your business.The best way to find a rhythm between your marriage life and your business life.  It is possible.What it means to have a business system in your marriage for success and why obtaining a work/life balance is a myth.Small Business ResourcesTony RobbinsSmall Business BookThe 5 Love Languages: The Secret to Love That Lasts by Gary D. ChapmanThe Power of Habit: Why We Do What We Do in Life and Business by Charles DuhiggInterview Linksthebizofmarriage.com – there’s the pop-up that will come up and it will give you access to a five-day marriage makeover course. It’s a video training course that has both Dino’s wife and himself sending you a video a day. Some of them are 10 minutes long and some of them are 5 minutes long but tips that will help you, that will just give a little shift into your relationship.The Business of Marriage with Dino Watt podcastContact InformationEmail Dino @ dino@thebizofmarriage.comFacebook – https://www.facebook.com/bizofmarriageWebsite – www.dinowatt.comTwitter – @dinowatt

What steps should you take to safeguard your business?  Join us as David Hoff share numerous tips and insights on hiring do's and don't for your business.On episode 17 of Safeguarding Your Business, we talked about all things hiring, interviewing, and on boarding tips.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is David Hoff.  David is Chief Operating Officer and Executive Vice President of Leadership Development for EASI-Consult. He leads organization transformation projects for private sector companies and large public sector agencies of the Federal government.  These large-scale interventions often combine both the assessment and development disciplines of EASI·Consult®.David spent 17 years at Anheuser-Busch Companies, Inc. as Director of International Human Resources, Director of Human Resource Development and Selection, Manager of Management Development and Training and Organization Development Consultant.In this HR-related episode, you’ll learn about: What are the biggest issues in the area of employee screening and hiring.What is the difference between behavioral and technical competencies or skills.A structured interview process.Which interview technique is best, individual or group interviews.Getting consistency in what the interviewers are evaluating.Thoughts about testing for pre-employment screening.  Should you use it?Immediate next steps to take after a candidate accepts your offer for employment.Small Business BookCompetence at Work: Models for Superior Performance by Lyle Spencer and Signe SpencerInterview Links

What steps should you take to safeguard your business?  Join us as Stephen Ronnow share numerous tips and insights on merchant accounts and the do’s and don’t of obtaining credit card processing for your business. On episode 16 of Safeguarding Your Business, we talked about all things credit cards and merchant accounts establishment and maintenance. I thought it would be good for you guys to hear straight from a practitioner in the field. The subject at hand is Stephen Ronnow.  Stephen grew up in sunny Huntington Beach, California. After completing his undergraduate studies, he spent three years as a marketing director for a non-profit organization. During this time in sales, he enjoyed forging strong relationships with his clients. He then studied abroad in Europe for a few years and, upon returning to the East Coast, entered merchant services. Starting as a sales rep, he utilized his relationship-based philosophy to develop into a consultant. Now equipped with several respected processors, he enjoys helping alleviate troublesome issues for business owners, as well as providing cash flow solutions. In this merchant account-related episode, you’ll learn about:  What a Merchant Account is and why should you consider getting one.The conditions that warrants a Merchant Account.How do I set up a Merchant Account and what setup fees should you expect to pay.The three main types of pricing.What should you be aware of regarding cancellation or early termination fee.The need-to-know about payment processor compatibility with online shopping carts and should you lease or own?What is interchange-plus pricing and should you be looking for one with an option. Also, what do you have to do to get the best rates.Certain upfront such as processor annual or monthly fees, regulatory fees, compliance fee, and statement fees.What is PCI compliance and how does it affect me as a business owner.What is EMV Compatibility and do I need to worry about it.What form of customer service is available? 24/7/365. Contact Information: Merchant guide 101: Credit Card Processing FAQsPhone number: 714-928-4257Fax number: 949-600-6263Email: sronnow@payprosagent.comLinkedIn account

What steps should you take to safeguard your business?  Join us as Taylor Richards share numerous tips and insights on how ADP can provide a complete payroll and HR solution for your small business.On episode 15 of Safeguarding Your Business, we talked about all things ADP.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Taylor Richards.  Taylor is a Small Business Consultant at ADP. ADP offers a wide range of human resource, payroll, talent management, tax and benefits administration solutions from a single source and helps clients comply with regulatory and legislative changes.In this episode, you’ll learn about: Why should a small business owner consider one of these all-in-one service providers like ADP.Benefits of the ADP's Cash and Compliance Management Solutions.Benefits of the People Management features for small businesses.HR TechnologyHR Support, Administration and ComplianceHR Information and EducationContact Information:Email Taylor RichardsContact Taylor @ 717-606-4985Click to demo ADP's online payroll and HR platformADP Hiring video demo  Download Transcript Here!

What steps should you take to safeguard your business?  Join us as Renée Duff share numerous tips and insights on how to protect your intellectual property (IP), trade secrets, patents, copyrights, trademarks.On episode 14 of Safeguarding Your Business, we talked about all things IP.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Renée Duff.  Renee currently runs her own private practice, Renée L. Duff, P.C., and is Of Counsel with Lackenbach Siegel, LLP in Scarsdale, New York.   Renée's private practice caters to the needs of entrepreneurs and small businesses that have intellectual property assets as the main focus of their business, and for Lackenbach Siegel’s clients she focuses primarily on US trademark prosecution, title and security interest issues, US Customs matters and domain name registration conflicts and strategies.In this IP-related episode, you’ll learn about: What is Intellectual Property in layman’s terms.Brief explanation of the four basic types of IP (trademarks, patents, copyrights, and trade secrets) and how do you determine what you need and when.What steps can you take if you believe your IP has been stolen.  Also, do you need to pursue international protection.What is a Cease and Desist letter and how do I respond to one.What are the benefits of and strategies for IP within small businesses and for entrepreneurs.How you can leverage your business’ IP to attract investors.Contact Information:Renée Duffwww.rldpc.comClick Here to Download the Transcript!

What steps should you take to safeguard your business?  Join us as Lori Brooks share numerous tips and insights on how supplemental insurance can be a game changer for your business and employees.On episode 13 of Safeguarding Your Business, we talked about supplemental insurance, employer and employee benefits regarding Aflac's offerings.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Lori Brooks.  Lori is a marketing strategist, idea generator, self-proclaimed doodler and lover of all things Aflac. As an independent agent for Aflac, Lori works with businesses to educate them on the advantages of offering supplemental benefits to both their employees and their bottom line.In this Insurance-related episode, you’ll learn about: First and foremost, a deeper understanding about Aflac.Why would your business need a supplemental policy like those that Aflac offers when you already have health insurance.4 Reasons why a small business owner should consider offering supplemental insurance policies through a company like Aflac.The 5 benefits of the Aflac Zero Cost Employee Benefit Enhancement Program.Contact Information:Lori BrooksAflac.comContact Lori at:  443-813-1744Email:  lori_brooks@us.aflac.comClick Here to Download the Transcript!

What steps should you take to safeguard your business?  Join us as J Massey share numerous tips and insight on using real estate to build cash flow to supplement business income from his humble beginning.On episode 12 of Safeguarding Your Business, we talked about cash flow, real estate investing to change your life, and the four types of individuals.   To grow your business, you need to take a step back and see the big picture – and seek to work more ON your business not IN your business.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is J Massey who is an expert real estate investor, author, coach, and fellow podcaster. J’s goal is to serve and help you reach your potential.In this episode, you’ll learn about: Brief explanation of the cash flow quadrant or the four types of individuals.Can investing in real estate potentially change your life and your business or help supplement your business income?How to overcome the common fears and lack of capital/money to invest.Why is it important to find a financial mentor and/or advisory team.Examples of wealth-creation systems that can help get us to a comfortable retirement.Items mentioned in this episode:Cashflowdiary.com/workshop, plus get the free book "Cash Flow Diary:  10 Steps to Creating Wealth in Any Economy"Contact Information:Cashflow Diary PodcastCashflowDiary.comI value every review I receive, and often read them out on the show.  If you take the time to leave one, THANK YOU!

What steps should you take to safeguard your business?  Join us as Ace share numerous tips and insight on purchasing an existing business instead of starting one from scratch.On episode 11 of Safeguarding Your Business, we talked about an alternative to starting a business from scratch and the perilous first-five years where most businesses never make it beyond their five-year anniversary.  To grow your business, you need to take a step back and see the big picture – and seek to work more ON your business not IN your business.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Ace Chapman who is an expert business acquisition specialist. Ace’s goal is to serve and help potential owners access, evaluate, and purchase an existing business.In this episode, you’ll learn about: The reason why Ace prefer buying instead of starting a small business.How do you go about buying a business. Where and what to look for.Some of the creative financing options out there for buying a business.Some tips to be more successful in business ownership.How to sell your existing businessItems mentioned in this episode:The Ace Formula: How To Buy A Business by Ace ChapmanBizBuySell - The Internet's Largest Business for Sale MarketplaceBizQuestContact InformationAce Chapmanwww.acechapman.comace@acechapman.comI value every review I receive, an

What steps should you take to safeguard your business?  Join us as Lyndsay share numerous tips and insight on Virtual Assistants and whether you should consider one for your small business.On episode 10 of Safeguarding Your Business, we talked about how some business owners try to do everything in their business themselves which can be counter-productive!  To grow your business, you need to take a step back and see the big picture – and seek to work more ON your business not IN your business.I thought it would be good for you guys to hear straight from a practitioner in the field.The subject at hand is Lyndsay Phillips, is the founder and CEO of Smooth Sailing Online Support. Lyndsay’s goal is to serve and help businesses grow and run efficiently using her Virtual Assistant team and account managers.  Being a previous business owner and also working in the Administrative field for years, she understands the challenges a small business owner comes across.  Lyndsay also specializes in putting systems and processes into place, to be more efficient and creating social media content to take that work load off of busy entrepreneurs.In this episode, you’ll learn about: What is a Virtual Assistant (VA) brief explanation of the whole Virtual Assistant (VA) phenomenon. Some  examples of work that business owners should consider outsourcing to a VA or Staff. Where to find and how to hire your VA or Staff  and is overseas a good option. How do you train your VA or Staff. Are there any safety measures you can put into place when working with a VA (as they have access to so much information, logins etc). How do you manage your VA or Staff (tools, best practices).Items mentioned in this episode:timetrade - online appointment scheduling softwareScheduleOnce - online appointment scheduling softwareElance.com - Post. Hire. DoneOver 150,000 Elancers Online.Ready to WorkContact InformationLyndsay Phillips | 484-284-0933 |

What steps should you take to safeguard your business?  Join us as Michael share numerous tips and advice to identify and safeguard the intangibles for your small business.On episode 9 of Safeguarding Your Business, we talked about what are intangible assets, some of the best practices for establishing and maintaining an intangible asset protection program, ways intangible asset risk management strategies preserve the company's value, revenue, and competitive advantages, and how do you collaboratively build a company culture that anticipates and recognizes intangible asset risks in everyday transactions and operations.?I thought it would be good for you guys to hear straight from the leading expert in the field.The subject at hand is Michael Moberly, an intangible asset strategist and risk specialist and the founder/president of Knowledge Protection Strategies (KPSTRAT).  KPSTRAT is a business consultancy advocating safeguarding and utilizing intangible assets by encouraging and guiding companies and their management teams to fully utilize their intangible assets.More About This ShowLet’s walk through briefly some keys points that Mike covered fully during the episode plus some tools, solutions, and best practices that you can employ right now.1.  Four types of intangible assets.2.  Three best practices for intangible assets protection.AwarenessAlertnessAccountabilitySmall Business ResourcesIntangible Asset Finance SocietyAthena AllianceSmall Business Book RecommendationsSafeguarding Intangibl