DiscoverHow to Scale a Video Business
How to Scale a Video Business
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How to Scale a Video Business

Author: Den Lennie

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The Ultimate Business Podcast For Video Creators and Video Business Owners.
172 Episodes
Today, Den delivers unto thee 17 viciously effective strategies to attract more clients, win more business, and leverage the assets that you already have.Here's a sneak peek at what you'll hear:Hands down the best way to dramatically boost your video business's profits. (Full discloser: Although this is the best way to increase profits, it's certainly not the easiest. That said, it's not rocket science either. Get the full scoop at 00:50)Is keeping all your business's profits to yourself a good thing? Hear Den's opinion at 1:05The "15-minutes a day trap" that not only keeps most freelancers strapped for time and money, but also keeps their businesses from growing. -2:10A curious “30-day exercise” (don't worry, this only involves sitting down with a pen a paper) that will open your eyes to new opportunities to grow your business, increase profits, and save you time to boot! - 2:40Why you're already sitting on a potential goldmine of new business. - 3:2017 “assets” you can tap into right now to attract new clients and grow your video production business. (You are probably using at least 5 of these assets already, but if you're really ambitious and use all seventeen...heck, you can be kicking some serious arse. Full details at 6:20A sneaky way to use "education" to pick up new clients.  - 7:00How to get your competition to happily send business your way.  - 8:00One of the most overlooked assets to grow your business that's sitting right under your nose. -9:00A stupid simple way to get more work rolling in that you're probably overlooking. - 9:50The "reactivation" secret for boosting your business's profits that's overlooked by almost every small business owner. - 12:00A powerful source of new business that you're probably ignoring. - 12:50A special type of media most small business owners ignore because they think it's too difficult or too expensive. (Well, they're wrong on both counts. - 13:00)An almost never-talked-about way to get new clients that if done correctly, can bring a horde of clients rushing to your doorstep. -17:00How to use an ordinary map to dramatically grow your business's profits.Connect with Den on LinkedIn more great resources over at Support the show (
Do you have a clear set of priorities for your business this year? Because if you have set your goal and focus your energy on one area at a time you’ll have faster progress!Connect with Den on LinkedIn more great resources over at Support the show (
Today, Den delivers shockingly good advice on how to scale a video production business and explains how even the most creative freelancers can make juicy profits for their business without even lifting a camera. But first...Here's a sneak peek at what you'll hear:The quickest, easiest, and the most effective first step to scaling your video production business. - 1:00How to take on multiple clients simultaneously without feeling like a one-legged duck in a crocodile-infested creek. - 2:10Little-talked about reasons why some clients hire a video production company. (If you think all clients only care about your ability to come up with the creative, think again. Hear Den talk about this at 4:45)A special type of database freelance videographers can start building that can help them scale up their business quickly. - 6:10 A neat little negotiation “trick” when hiring other freelancers. - 8:10More hard-nosed insider advice on how to hire freelancers and strike up good deals that are win-win. (Fact: many freelancers get hung up on their hourly rates so when hiring these type of freelancers it can get difficult... unless.... you know Den's negotiation tip that reveals at 9:25Are you brilliant with the creative but hate the logistics of running a video production business? Then you might want to consider doing what Den mentions at 10:20How the most successful video production company owners on the planet are like famous orchestra conductor Igor Stravinsky. - 14:50How keeping your hands on a video camera can limit your business's profits. - 15:20Connect with Den on LinkedIn more great resources over at Support the show (
Is doing less actually more productive? If you have a streamlined workflow, you’ll get results and you’ll have more time focusing and building your goals.Connect with Den on LinkedIn more great resources over at Support the show (
Today, Den talks about strategic goals, revenue goals, and financial goals, and... how to efficiently and effectively track and measure your business's key metrics so you can save more time and make more dime.Good stuff, indeed.Here's a sneak peek at what you'll hear:When working online, do you find yourself getting about as distracted as a baby at a topless bar? (Many creatives do. Here are some battle-tested and proven ways to keep yourself more focused, thus becoming more efficient and productive. Starts at 1:20)3 questions every freelancer should be able to answer as easily as "What's your name?" (If you sputter and stammer at these 3 simple (but critical) business questions, then that might explain why you get a little distracted or why your business is not taking off the way you know it could. Listen up at 2:30 to see if you can answer these 3 critical business questions.)A surprisingly simple (and very accurate) reason why most small business owners don't hit their financial goals. (This probably explains why their sales and marketing are not dialed in also. - 4:30)What an "app audit" is, and how it can save you cash, time, and... boost your focus. - 6:00FACT: the speed of wireless communications is multiplying faster than a Catholic rabbit, and with that comes an overabundance of apps, gadgets, and technology. (Is there any way to slow this down? Nope. But you can still stay calm and avoid the overwhelm by applying "minimalism" to technology. Hear Den talk about this at 8:00)A marketing "fallacy" that makes the average business owner's marketing dam near useless. - 9:40A hypercritical piece to the marketing puzzle most video business owners always seem to ignore. - 10:20How adding value creates freedom. - 11:00A "no muss, no fuss" way to kill off overwhelm. Starts at 13:00The hidden benefits of tracking and measuring your business's metrics. - 15:00A neat little app that can help you get your time back. (If you feel like there's never enough time in the day to get things done, then you'll love this app. - 16:20)Connect with Den on LinkedIn more great resources over at Support the show (
If you create your own vision for the future, you will create the abundance that will give you the steps to help you get the results. Have you tried creating your own vision board? Try it and you’ll be amazed at how you are achieving all your goals.Connect with Den on LinkedIn more great resources over at Support the show (
Today, Den delivers his semi-famous "5-step method" for writing an eBook in under 5-hours. If you think writing an eBook is hard, then you've never heard Den's "caveman simple" 5-step method.Here's a sneak peek at what you'll hear:Hands down the best reason for any business owner to write a book or eBook. - 1:00Den gives business owners who know they should write an eBook but keep procrastinating a world-class scolding. Hear Den at his unapologetic best at 2:50A shocking statistic that proves people would rather blow torch their nipples off than sit down and read a book. That said, this statistic should be ignored if you're about to write a book. Here's why... - 3:30Den's caveman simple "5-step method" for writing an eBook in under 5-hours. Class commences at 4:00 A little-known copywriting "hack" that makes coming up with book titles and chapters a cinch. - 4:25The "20-minute trick" that kills off writer's block and gets ideas flowing like lies from a politician's lip. - 5:30An absurdly good example of a sub-headline that you can use as a headline template. - 8:00A "no muss, no fuss" way to write your book's intro. Fact: often the hardest part of writing a book is the intro. Well, problem solved. Listen up at 9:00A book on advertising every video business owner should read at least 3 times. It's that good. - 11:40A clever (and simple) thing to do at the end of every chapter of your eBook that can help sometimes result in new business coming in the door. Full details at 13:00Book cover tips and tricks aplenty at 14:00How to use your eBook to build an email database full of fruitful prospects ripe for the picking! If done correctly, this strategy could end up being the most profitable piece of marketing you ever do. - 14:00What a lead magnet is, and... different ways to do them. - 17:00How to see this entire process in action. Once you do what Den advises at 17:40, you'll see how this all comes together. What the "Mere-Exposure Effect" is, and... how to ethically exploit this phenomenon to drive hordes of prospective clients to your business's doors. - 19:00An erroneous notion most business owners have about marketing and follow-up that renders all their marketing useless as a knitted condom. - 19:20Connect with Den on LinkedIn more great resources over at Support the show (
Video Strategy is becoming an essential service for smart video business owners. Not only can you charge upfront but it provides a platform to create more content and help clients distribute too.Connect with Ben Amos on LinkedIn more great resources over at Support the show (
Today, Den reveals how to get MORE clients by marketing to FEWER people. Plus, marketing and business tips aplenty. But first...Here's a sneak peek at what you'll hear:The REAL reason why about 20% of small businesses fail within the first year. - 2:10Advice for new video business owners you'd be a darn fool not to take. - 2:45Proof that new video equipment is like “crack cocaine” for freelance filmmakers. - 3:00Why “patience” is the small business owner's superpower. - 3:40An emasculating thing most men have to do when they want a holiday. - 4:00Quite possibly the best advice you'll ever hear for entering a business partnership. This can help save you from a world of pain. - 6:00The 5-letter word that strikes fear into the hearts of video business owners. Because this 5-letter word scares them, it keeps their business from ever reaching its potential. - 7:20Den's awfully good "the MORE excuse you make, the LESS money you make" spiel. - 8:00The single most important thing to focus on if your business is currently making less than 7-figures. (In fact, this should always be your #1 focus. - 8:30A simple “litmus test” for identifying a moron. (It's very simple. Just listen to what someone says after they witness a successful person getting a good break or making a good business deal. If they say what's mentioned at 9:20... you'll know that person is a certified moron.)A clever “12-word phrase” to use when asked: “How much are your services?” (Not only do prospective clients appreciate this answer, but it puts them in the right frame of mind. -12:45)Clever ways to avoid looking like a bag of shit when your work schedule has you traveling more than a restless gypsy. (Not only will these ways keep you looking fresh, but they will also ratchet up your productivity, to boot!- 14:30)The case for writing a book. - 17:00A surprisingly simple way to boost your status in your industry. - 17:40The "caveman simple" 6-step formula for writing a book in record time. (This delightfully simple 6-point game plan will work even if you have trouble writing a shopping list. - 18:00)An unusual way to write a book using only your tongue. - 19:00Connect with Den on LinkedIn more great resources over at Support the show (
Are you being held back by your old story? Rewrite a new story and read it every day to optimize yourself and your business.Connect with Den on LinkedIn more great resources over at Support the show (
Today, Den raps about two things video business owners/freelancers can never hear too much about, namely, productivity and marketing. How good is this episode? Well, if Den packaged this audio and sold it for $1,000 dollars, it would still be a bargain! That's how good this episode is. But don't take my word for it (I'm just a copywriter), hear for yourself.  But first...Here's a sneak peek at what you'll hear:'The laughably simple (but powerful) "Can vs Should" productivity lesson. - 1:00The one labor-intensive activity most video business owners stubbornly refuse to outsource. But those who do, NEVER go back to doing this activity. Hear the full scoop at 1:30Quite possibly the best "productivity" maxim ever invented. Hear this beauty at 2:20Need more clients? Fair enough. But whatever you do, don't go off chasing new clients without doing this first....  - 2:30How to tap into the potential goldmine of business that's sitting right under your nose. (Best part: getting new business this way won't cost you one red cent! - 2:50)Den's frighteningly effective email marketing strategy for landing new clients and igniting a riot of new cash. Bonus: Den gives you his exact email copy (script) right down to what to say in the subject line to ensure it gets opened. - Den could charge a pretty penny for this type of information, but for some reason, Den seems to spill the beans whenever he gets in front of a mic. If you're smart, you'll take full advantage of Den's almost over-the-top generosity. The crash course starts at 3:00)A 2-second mindset "tweak" that can take you from being a lousy marketer to an outstanding one. All great marketers possess this mindset. Hear this at 5:20How to do follow-up like a pro. - 6:30A sneaky (and very effective) way to drum up referral work almost out of thin air! (Just follow the advice given at 7:30 and watch what happens.)What NEVER to say to a past client when doing a follow-up. Sadly, this exactly what most business owners blurt out when speaking to a past client. (Saying this will have them wondering two things: (1) why did I agree to this conversation? and (2) How can I quickly end this conversation? - 9:25)An "all but forgotten" marketing strategy that works even better than what it did in its heyday. (If you're looking for new business for your video business, you'd be crazy not to do this...  - 10:45)The “A4” marketing secret most business owners are clueless about. - 12:35How to use coffee beans to land new business. - 13:25How to use an ordinary calendar to bring in new business. - 14:00A hardly ever talked about way to shake the ol’ money tree. If you're not currently doing what Den mentions at 14:20, then you're leaving so much money on the table it's not even funny.A ridiculously effective marketing formula that's also caveman simple to implement, yet for some strange reason, people shy away from doing this. Go figure. - 17:30Why using all the best marketing strategies in the world won't amount to a hill of beans if you don't have this one thing... - 18:00Connect with Den on LinkedIn more great resources over at Support the show (
Are you making excuses for why you're not more successful? Business success is 100% down to you - there is no shortage of information on how to become successful. All you need to do is implement it, so why aren't you?Connect with Den on LinkedIn more great resources over at Support the show (
Today, Den tells wild tales and drops gems like they are going out of style! To say this episode has some value is like saying Warren Buffett has a few bucks.Here's a sneak peek at what you'll hear: Why discomfort and growth go together like Han Solo and Chewbacca. – 00:50A startling statistic that proves people avoid discomfort like Golddiggers avoid prenups. - 1:10A common mindset "quirk" that explains why most people give up on their goals far too early. - 3:55Den's blood-curdling mountaineering story that ends with him being helicoptered off the tallest mountain in Europe. Den's life-changing tale starts at 5:30What a doctor told Den that turned Den's career upside-down. - 10:20How Den went from a lowly warehouse worker to owning a share in the company! - 13:35Den's sneaky (and very clever) reason for taking a sales job back in the day. - 16:30The absolute worst mindset to have when selling. - 18:20Den gives a rundown of his entire business career in under 30-seconds! (From his days of living in a garage while working for the BBC, right up to his successful coaching business here in the Land Down Under. Sheesh. He's been a busy boy! - 18:50)Thinking of moving overseas? Then heed Den's wise advice at 20:00The little-known “P-n-D” method for getting customers. But don't get too excited, this method involves two things that are like Kryptonite for most creatives. Get the full scoop at 21:20The “7-letter word” every business lives or dies by. You're either doing well at this or not. Hear this oh-so-important word at 22:00Two types of people that are rife in the video industry. Hopefully, you're not either one. - 23:00Den leans into the mic and throws down the gauntlet to his listeners. Listen up at 24:10 folks!Two Columbian lawyers who will inspire the hell outta you. - 24:30Advice for lonely people you've never heard. - 25:00Connect with Den on LinkedIn more great resources over at Support the show (
In today’s shorty, Den shares how being insured is really important. Can you afford to not bring in any money for a year? Listen up and get a charge out of this episode.Connect with Den on LinkedIn more great resources over at Support the show (
Today, Den raps about his 50 years on this spinning ball… and… reveals his biggest lessons, insights, and trade secrets from 26 years in the video industry trenches. This is what's called in the podcasting industry, "A not to be missed episode".But first...Here's a sneak peek at what you'll hear:An almost deplorable thing many one-man-band video businesses do that's quickly becoming Den's bete noire. (Not only is this thing lame... it's also disingenuous. - 1:50)Why many video business owners are like the pufferfish. - 2:303 hardly-ever-talked about reasons why running a lean-and-mean business is severely underrated.Ever feel intimidated dealing with a large corporation because you're just a one-man band? (Then listen in 4:00 and you'll start relishing the fact you're a lean operation.)Why having a big office and a large team of employees is like being the world's tallest midget. - 4:10A special kind of sales pitch that solo video business owners can use when dealing with big companies and corporations that can turn your lack of size into a red hot reason to hire you. (This sales pitch is based on something George Bernard once said: “If you can't hide the skeleton, you might as well make it dance!" Hear Den reveal this ingenious sales pitch at 4:15)One of the most crucial things potential clients want to know before they hire a video production company is this... - 7:15Why obsessing over how big your prospective clients perceive your business to be is downright foolish... and... what you should be obsessing over instead. - 9:35The “skid mark on the underwear” of the film industry. - 10:00Den talks about the torrent of BS that cascades down the hallways of the video production community. - 10:20A “caveman simple” sales-pitch that's almost guaranteed to be music to the ears of prospective clients. (This type of sales pitch will work just as well for any business in any industry, too. - 11:00)Why offering MORE services can sometimes make your video business LESS profitable. - 12:00Is the number of services your video business offers multiplying faster than a catholic rabbit? Then you might want to tune in at 12:30Should you go “broad and shallow” or “narrow and deep” with your marketing? Hear Den's answer at 14:40The #1 mistake most video production guys make when dealing with clients. This is a very subtle thing, but its negative impact is not so subtle. - 16:106 things all the most successful video business owners do that their lesser brethren don't do or at least don't do as well. - 16:40How to get your clients to see you as a business partner instead of a lowly gun for hire. - 17:50Den's surprising revelation about "time" (Admittedly, this one sounds strange coming from a 50-year-old, but it's also hard to argue with this one. Hear this at 18:20)Den boogies on out of his studio to party hardy. Happy 50th birthday, Den!Connect with Den on LinkedIn more great resources over at Support the show (
Are you tracking the right metrics in your video business? Or are you focused on vanity metrics? Here's how they differ.Connect with Den on LinkedIn more great resources over at Support the show (
Today, Den dives deeper than a Hokkaido pearl diver and pulls up some shiny pearls of wisdom on time management and productivity that even the most organized and efficient of people will benefit from.  And... he reveals some little-known ways to reduce stress. But first...Here's a sneak peek at what you'll hear:Two bloody tough situations a couple of Den's friends are facing that might make your current issues seem like a slight inconvenience. - 1:50Den's "how to extract gold from shit" lesson. (This lesson can help you glean life-changing insights from disastrous situations such as being sued, losing a loved one, or becoming severely ill. - 3:30A colossal blunder people make when goal setting that's almost guaranteed to disappoint, irritate, and frustrate the hell outta you. - 6:45An awfully good Tony Robbin's quote that, if taken to heart, can help you hit all your business or life goals even if you have a history of never achieving the goals you set. (This has to do with how you mentally approach setting your goals. Most people do the exact opposite of what Tony advises. - 7:00)Why trying to manage your time is futile, and what you should manage instead. (This is something Den picked up reading Elon Musk's biography -8:50)Quite possible the best morning routine ever invented. Don't scoff until you hear this one. - 9:40How to reduce stress by "tweaking" your work schedule. (Best part: not only will you feel more relaxed and in control of your life when you implement this,  but your productivity will go through the roof! - 10:40)A little-known App that can help even the most dithery of people get their time under control. (If you feel like time just slips through your fingers, then get this app mentioned at 11:20)Den's reveals his seemingly lazy-arse work schedule. (But don't be fooled. Although Den works fewer hours than Jeffrey "The Dude" Lebowski, he gets more done in a day than most people who grind and hustle all day long. Here’s how… - 12:00)       What to do to your Kindle if you read at night. - 13:30The single most important thing you can do to ensure maximum productivity. Nothing even comes close to this one. Listen up at 13:50The absolute worst thing you can do when starting your workday. (Doing this can derail your day faster than you can say "What just happened?” Sadly, this is what most people do first thing. - 16:50)Tim Ferriss's ridiculously simple (but very effective) method for achieving fortress-like focus when working. -17:30The #1 productivity law that must never be broken. (Unfortunately, most people break this law before they've been crawled out of bed! - 18:00)The "two-hour-a-day" habit that can potentially have you sitting pretty for the rest of your days. - 20:00A productivity tip everyone talks about but almost nobody does. - 22:00 A proven way to program your mind (like a computer) for success. (This may sound a little woo-woo to some people, but neuroscientists are now saying that doing this is a big factor in achieving success. - 23:00)Connect with Den on LinkedIn more great resources over at Support the show (
Wherever you are in your journey, just be authentic. Be yourself and be who you are and get really focused on knowing what it is you do that helps your target market achieve an outcome.Connect with Den on LinkedIn more great resources over at Support the show (
Today, Den talks about something you do every day without giving it too much thought. You do this thing a LOT, too. In fact, it's been estimated that people do this thing 35,000 times per day. What is this activity? Simple:It's decision-making.And… in this episode, Den explains why even the smallest of decisions can play a huge factor in how well your business and life turns out.But first...Here's a sneak peek at what you'll hear:· The “wilderness years” of a podcaster or YouTuber. All successful YouTubers (those with upwards of a million subscribers) say there is a certain number of years where you can expect to be in almost complete obscurity before your channel gets any traction. Hear what this average number of "lean years" is at 0:50· Behold the hidden power of micro-decisions. (Think hitting the snooze button or having that one glass of wine after work is no biggie? Hmm. You might change your mind once you hear Den talk about micro-decisions. Starts at 2:50)· The eye-watering amount of money Den poured into his very first podcast venture. (And... the almost embarrassingly low number of downloads he got for his trouble. - 6:00)· A ludicrously simple thing Den did to grow his podcast audience by 600% in one year. - 7:05· Why Den turns down almost all the experts in the video and film industry who ask to be a guest on his podcast. - 8:00· Why running a podcast is perhaps the single most underrated funnel-lead-magnet in all of marketing. Here's why... - 8:15· How to turn even the most skeptical of clients into absolute laydowns. (This is not a quick method by any stretch, but once it gets rolling, you’ll find that getting new clients will be duck soup! – 9:00)· Ever wonder how effective The Video Accelerator program is? Then listen to this staggering fact Den drops at 9:30· A life decision that took Den 25 long-years to finally pull off. - 10:25· What making a decision really means.· Do you feel more overworked than a Nike sweatshop worker because you routinely have 60 + hour work weeks? (Then perk up your ears at 12:10)· An awfully good business book you've probably never read. - 13:05· The case against creativity in business. (There are times in business when trying to reinvent the wheel is downright foolish. Here’s one of them... - 15:40)· Den drops another outrageously good book recommendation. This little-known book is an absolute must-read, okay? (It’s one of the best-kept secrets in all high-level marketing circles. In fact, the late, great ad man David Ogilvy made this book mandatory reading at his advertising agency. "Nobody should be allowed to have anything to do with advertising until he has read this book seven times.", said Ogilvy. - 16:00)· The one thing that NEVER changes in business, and... how this fact should influence and dictate all your marketing efforts. - 16:40· A supreme marketing strategy that when done correctly, can get prospective clients to (1) want to do business with you and ONLY you (2) see you as an industry leader, and (3) willingly and happily pay your expensive rates. If clients often balk at your rates, then you'll wanna hear this powerful marketing strategy at 18:00Connect with Den on LinkedIn more great resources over at Support the show (
Doing less is creating more because you’re working on the right things. Listen up and stay focused on your goals.Connect with Den on LinkedIn more great resources over at Support the show (
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