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Savage Marketer Podcast
Savage Marketer Podcast
Author: Jeff J Hunter | Savage Marketer
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© 2020 Savage Marketer | Jeff J Hunter
Description
The Savage Marketer Podcast hosted by Jeff J Hunter brings together the world's best marketers to share THEIR most SAVAGE Marketing strategies.
You'll learn how they get attention, make massive sales, and build raving fans of customers.
This is a NO BS, NO FLUFF podcast that gets right down to actionable knowledge you can use to get results.
58 Episodes
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Soo is the Head of Marketing at WiL, a growth stage VC based in the Bay Area and Tokyo. Prior to joining WiL, Soo was a growth marketing lead on Twitter’s Global Marketing (SMB) team, where she launched their in-house testing program and worked cross-functionally across the AMER, JPKR, and EMEA regions. Previously, she oversaw custom content partnerships at Squarespace in NYC and specialized in out-of-home, display, and online radio advertising. Soo was born in Seoul, grew up in the Bay Area, and holds a B.A. in Business Administration from UC Berkeley’s Haas School of Business.
Segment Timestamps / Episode Highlights:
1:02 Soo's career journey and how she got into venture capital
4:30 Soo's experience as a venture capitalist and her investment philosophy
11:14 The importance of having a clear vision and understanding the market for startups
16:35 The role of networking and building relationships in venture capital
23:48 Soo's advice for entrepreneurs looking for venture capital
30:50 Soo's thoughts on the future of venture capital and technology
36:52 Connecting with Soo and final thoughts
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"As a marketer, you really have to be able to wear many hats." —Soo Song
"The best way to sell something is to provide value first." —Jeff J Hunter
"The power of networking and connecting with people is really where the magic happens." —Soo Song
Thank you for listening to his episode of the Savage Marketer Podcast. I hope you enjoyed hearing from Soo Song as much as I did. If you want to hear more from inspiring guests and learn the latest marketing strategies, be sure to subscribe to the Savage Marketer Podcast on your favorite podcast platform. And don't forget to leave us a rating and review, which helps us reach more people and continue to bring you valuable content. Until next time, stay savage!
Savage Marketer Resources
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Jay Vics help small owners learn, develop, and implement a digital marketing plan for their business.
His agency, JVI Mobile Marketing has launched a coaching and consulting service called HowTo.Agency. We teach owners, managers, salespeople, and marketing teams how to map out an 8 stage marketing plan on 1 page. This allows them to reach out to their perfect audience as strangers, and over time, turn them into raving fans. The focus is on predictable sales, building trust, and remaining profitable.
Jay's focus is on retail, e-commerce, bowling, family fun centers, coaches, counselors, and small b2b(1-50 employees) companies.
HowTo.Agency can train, coach, consult, or provide fulfillment of marketing services for you so that you successfully move your prospects through the 8 stage customer value journey to becoming raving fans of your organization.
Segment Timestamps / Episode Highlights:
*Leading with Value first
*Doing new content
*Just start a show
*The Fastest way to help yourself
*The Value in building your network
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Value Bombs:
*One of the best things you can do for your marketing is to start a show. —Jeff J Hunter
*You can get whatever you want by helping enough people get what they want. —Jay Vics
*The goal is to make it comfortable for you to come in front of your audience and tell your story. —Jeff J Hunter
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Natalie Choprasert is a mum of 2 crazy boys who are the bane and blessing of her existence. She used to work as a chemical engineer but didn't like to watch paint dry, so she quit her job and then found herself working herself into the ground at an investment firm. She had always dreamed of starting her own business + always had an interest in natural healing.
This was when Life of Cha was born. Now Natalie is living life with two jobs: CEO and Mum!
She's not your typical Insta entrepreneur either - She doesn't like to wear make-up or heels. You can almost always spot her wearing black Nike sneakers and activewear (just don't expect to see her at the gym anymore, she's busy running after the kids or behind the computer working and sipping on tea of course!)
Segment Timestamps / Episode Highlights:
Humanizing the Automation SequenceThe Importance of Personalizing an EmailHumanizing of Automation on LinkedInWhy it's Important To Have That Human ConnectionWhat Video Marketing Brings To The Table
Value Bombs:
In the world of automation where everything is automated today, it's never been more important to be a human. — Jeff J. Hunter
You can't do everything average and expect savage results. You have to go above and beyond. — Jeff J. Hunter
Customize your message. It is important to have just a single hint that you are a human and not just an automation. — Natalie Choprasert
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Follow our guest Natalie Choprasert on Instagram!Follow our guest Natalie Choprasert on TikTok!Join our Community for updates.Check out more savage marketer podcasts Here!
In 2021 if you are a coach, consultant, or professional, then you need to be publishing video content regularly in order to remain relevant and help the world at an even higher level. And you need Ken Okazaki's expertise with that!
Whether you are looking for free-content, paid coaching / consulting, or a done-for-you service, Ken got you covered. He specializes in:
Video Marketing StrategyVideo Production ServicesVideo Content StrategyRemote Home Studio SetupIncrease Online ReachCamera ConfidenceVideo Performance Coaching
Ken Okazaki heads up Oz Media Global and loves helping businesses plan, optimize and launch their video campaigns.
He offers both done-for-you video agency services, done-with-you video coaching programs, and specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing.
As a side benefit of having worked with world-class clients who are household names, he’s been able to take what’s working for them, systematize the process to help businesses of all sizes.
Ken enjoys working from home and traveling the world to meet face-to-face with business leaders - from first-time entrepreneurs to the biggest speakers globally - to guide them towards growth.
Conversation Highlights:
The importance of video marketing for your businessThe physics of video marketing & how it can boost your business Audio VS Video contentVideo marketing tips & tricks Types of content you should create
Value Bombs:
Video Content Creation is now about pitching and selling constantly. It's about becoming trusted and recognized in your field. — Ken OkazakiHussle. The money you make with the phone you have is what you're going to use to reward yourself. —Ken OkazakiThere's a solution to every single problem. But sometimes, it's a "Who". Not a "How". — Jeff J Hunter
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Savage Marketer Resources
Follow our guests Ken Okazaki on LinkedIN! Visit Ken Okazaki’s website!Join our Community for updates.Check out more savage marketer podcasts Here!
When your business tactics have worked for decades, it can be hard to see the incentive to change. Unless you’re as forward-thinking as Amanda Holmes. When she inherited her father’s business-coaching empire—Chet Holmes International—she realized that the company’s old-school sales processes might not continue to connect with younger generations.
So with the help of LeadPages, she decided to do something about that. In the process, she made her operations smoother and brought in new sales at 1,100% the rate she started with LeadPages. This Boosted Sales 1,100% for Chet Holmes International.
Conversation Highlights:
The “Signature Selfie” StrategyPigheaded discipline & determination How not to forget someone you met The “Dream Buyer” StrategyDevelop a strategy to approach your dream clients
Value Bombs:
Mastery isn't about doing 4000 different things, it's about doing 12 things 4000 times. —Amanda Holmes
Value is how can every interaction you have with someone make that person enjoy that interaction. —Jeff J Hunter
Take action. Do things. Follow up. Be the bright spot in someone's day. —Jeff j Hunter
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Savage Marketer Resources
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"Lego Masters" has 12 pairs of Lego enthusiasts competing against each other each week in Lego brick-building challenges. The winning pair at the end of the season get a $100,000 prize and the title of Lego Masters.
Father Tim Croll, a 1991 graduate of what is now Meadville's Crawford Christian Academy, is a business growth strategist living in Gaylord, Michigan. He uses Legos as visual aids in showing clients how to build their businesses and the leadership needed.
He got into building Legos with his children, but especially with Zach, who has been a lifelong Lego collector and builder. The two buy Lego bricks in bulk to make their own creative builds.
Conversation Highlights:
Zach’s take on becoming the youngest lego master on USPutting yourself in front of an audienceThe “next big thing” on the listBeing a niche celebrity How to have the ability to see great talent The secret to having good relationships
Value Bombs:
Get the grip and have the ability to go out there and just showcase what you got. — Zach CrollYour goal should be evolving. Just because you already achieved one goal, doesn’t mean you stop. — Tim Croll
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Christine is a CEO, software engineer, and healthcare expert. Currently, she is the Cofounder and CEO of Impact Health. Using data + predictive modeling, Impact Health is on a mission to make buying health insurance online simple and transparent.
Christine brings that same mentorship to her community, teaching coding and entrepreneurial skills to local underserved high school students.
Conversation Highlights:
Why Executive Assistants are importantThe importance of delegating tasksHow her Executive Assistant helped in her fundraisingHow to build your own playbookWhy having a process is importantThe best qualities to look for an Executive Assistant
Value Bombs:
The more consistency there is, the more someone knows what to expect. -Christine Carrillo
You haven't made it until you've got some haters. You're doing something right when you have haters. -Jeff J hunter
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In this week’s episode, we are joined by Jeff Miller, founder of Cool Bean Digital. Jeff began his journey in the newspaper with his father before working for a Fortune 500 company. As he grew tired of the instability, he then set in motion the birth of his ad agency and creating Facebook ads.
Jeff Miller learned early on that $250,000 worth of student debt couldn’t guarantee him happiness in the corporate world… so he decided to become a successful entrepreneur instead.
After being fired from his dream job (3 times), Jeff has gone on to create the successful ad agency Cool Beans Digital and written the book 22 Facebook™ Ad Agency Secrets which has sold over 1,200 copies and counting. Join Jeff in his Facebook Group Facebook Ads Agency Scaling Secrets.
When Jeff isn’t busy landing $10k a month car wash clients he can be found helping other agency owners go from 0 (yes… literally 0) to 6 figures through the help of his company Agency Scaling Secrets.
Conversation Highlights:
Jeff Miller’s history & journey. How Jeff Miller got his first lead. How Jeff Miller converted his business model from project-based to retainer. How he turned a $500 into $18,000 per month.How you model your business into a “pay-per-performance” model.
Value Bombs:
You should manage your way through the ups and downs of your business life. - Jeff Miller An advertising agency is one of the only businesses in the world where you can pay money and get more money in return. - Jeff Miller To know your clients is to actually ask them what they really want & need. - Jeff Miller
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Savage Marketer Resources
Follow our guest Jeff Miller on Facebook! Join our Community for updates.Check out more savage marketer podcasts Here!
Max Randolph is an amazing blacksmith artist who lives and breaths art and is a social media success.
Social media doesn’t impact your business overnight. In fact, building a presence and seeing the ROI will likely take years. However, if you use social media correctly, it can build long-term relationships that will transcend any ads you might run.
Join me and Max Randolph as we discuss life stories, social media strategies, and how to become a savage!
Segment Timestamps / Episode Highlights:
[1:12] Why it’s important to be omnipresent on Social Media.
[2:12] Max Randolph’s first-ever viral video that launched his social media career.
[5:42] Max Randolph’s “Monster Smoker”
[12:24] Social Media must-haves: Proactive & Reactive Social Media Strategies
[13:38] Max Randolph’s partnership marketing
[18:00] Undervaluing yourself creates scarcity
[18:50] How to build a portfolio with little or no experience
[19:23] How humility will make you a great person
[25:25 Why raising your price is a brilliant marketing move
[26:35] Max Randolph’s advice for social media fame
Value Bombs:
It’s all of our responsibility in this life to find out what we’re really meant to do. —Max Randolph Just start. Just get out there. Don’t dip your toes and just jump in. —Max Randolph The key is whatever you’re doing, you have to find what works for you. —Max Randolph
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An American Photographer and Best-Selling Author, he began his career as a freelance writer for a local newspaper before taking on photography. At age 23, he started his business as a professional photographer. During this time, Gene grew his studio nationwide. His staff photographed weddings “coast to coast” and internationally. He is a requested speaker and has given photography seminars to thousands of professional photographers from Las Vegas to New York.
Segment Timestamps / Episode Highlights:
[03:09] Gene Ho’s Background
[3:56] Gene Ho’s LGBT Advocacy
[08:46] What It’s Like To Work With Donald Trump
[14:12] How Gene’s Employment With Donald Trump Affected His Business
[17:18] Key Takeaways
[20:54] How To Deal With The Consequences of Your Actions
[27:22] From Photography To Being A Speaker
Value Bombs:
People will get drawn to you if you make a stand for yourself. —Gene HoAt the end of the day, do we really want to be that fence sitter? —Gene HoLike it or not, who you politically support will make an impact on your business. —Gene Ho
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First things first: what are growth hacking and outbound marketing?
In this episode, I bring you the fuzz of the town “Growth hacking and outbound marketing techniques” with Gerard Compte, an international trainer, and mentor whose passion is to send emails with love.
His experience in the sector allows him to give attendees the best techniques to find new customers thanks to Outbound Marketing and Growth Hacking. He is the creator of FindThatLead, a tool that finds the email of your best future customers.
Segment Timestamps / Episode Highlights:
[02:50] Gerard’s AppSumo experience
[03:51] Find that lead demo
[07:31] How an amazing product can automate your contacts
[09:27] How to target specific leads
[14:41] Cross-selling and automation advice from Gerard
[18:10] Customer relations
[19:24] How to automate and organize your contacts
Value Bombs:
The most important thing in business is to have an amazing product. — Gerard Compte You have to organize your process if you want to grow more contacts and automate your email better. — Gerard Compte Whenever you sell a product, make sure it doesn't cost you too much. — Gerard Compte
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Savage Marketer Resources
Gerard Compte’s website: https://findthatlead.com/en/ Join our Community for updates.Check out more savage marketer podcasts Here!
From Bounced Checks to Private Jets with Hazel Ortega
Many people feel as if they're adrift in the world. They work hard, but they don't seem to get anywhere worthwhile.
A key reason that they feel this way is that they haven't spent enough time thinking about what they want from life, and haven't set themselves formal goals. After all, would you set out on a major journey with no real idea of your destination? Probably not!
Segment Timestamps / Episode Highlights:
[01:22] Hazel Ortega's startup
[06:52] Hazel Ortega's Transition
[11:21] Using Your Education To Get To The Next Level
[18:17] One Day Millionaire — Broke the Next Day
[20:10] The Psychotic Lifestyle VS. The Logical Driven Lifestyle
[22:30] The $200 to $70,000 Startup
[25:26] Creating A Vision, And Targeting Goals
[32:38] Taking Big Actions and Living Your Full Potential
Value Bombs:
The only way to become a big fish is to be in big waters and to have big opportunities to work out. — Jeff J HunterWhen you start to see yourself successful, you build on that, and you grow. — Hazel OrtegaWhen you have a big goal, you have to take big action..and big action has big results — Hazel Ortega
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Savage Marketer Resources
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The truth is this: there’s a standout winner that can’t be touched by any other method. That winner is referrals. Referral sales require almost no financial investment, but they bring in very valuable warm leads.
In this episode, I sit down with a great friend and fellow Savage Marketer, Jon Dwoskin to discuss how to leverage your business relationships for your business,
Let’s talk about why referrals are so valuable in the first place.
Segment Timestamps / Episode Highlights:
[03:15] Jon’s take on being a Business Coach & a Content Creator
[04:19] The Secret Behind Having So Many Videos
[05:51] Jon’s Recording Methods
[10:29] Why You Should Let Go of Your Ego
[12:49] The Cathy Karabetsos Experience
[16:12] Work Consistency
[20:47] Appreciate Your Own Growth and Stop Comparing Yourself to Others
[23:06] Best Way to Grow Your Business
[29:30] Creating Incredible Offers and Quality Services
[39:10] Focus on the Growth of Employees. Do not Handcuff Them To Work Forever With You.
Value Bombs:
Leave your ego at the door if you want your business to grow. — Jon Dwoskin If you can’t get leverage for your business, video is key. — Jon Dwoskin Every incredible business always has a recurring theme. It’s consistency. — Jeff J Hunter
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Savage Marketer Resources
Follow our guest Jon Dwoskin on LinkedIN!Join our Community for updates.
Check out more savage marketer podcasts Here!
As we reach the end of the year and our 10th month into quarantine we see businesses who were thriving in January not get to see the end of December. Although we are witnessing these casualties simultaneously the birth of a new era in business and marketing are emerging, I’m talking about full on virtual companies. Gone are the days of interviewing, vetting, managing, and firing team members as we know it.
In this episode I am joined by my co-host and longtime friend, Pamela Sisson. We discuss the meteoric rise of sites like Zoom, how business meetings have shifted from golf to online video games, and of course ways to leverage your own business in this new online world. To ensure the success of your company here are a few key points consider:
● Positioning your business in a new way
● Turning social media into income sources
● Statement of value
Segment Timestamps:
[00:41] New talk show; TalkSavage.com
[02:44] Winners and loser of the pandemic
[03:53] The success of video conferencing
[11:05] The rise of video game
[14: 05] Video games are the new golf
[17:42] Leverage marketing strategies I your own business
[22:01] Positioning your business in a new way
[24:46] Advice for struggling businesses/brands
[27:54] Statement of value
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Quotes:
“Call of duty is where the deals are made. Video games are like the golf game of 2020 ” - Pamela
One of the best marketing positions: The "old way" vs "the new way" - Jeff
“Stop treating your audience like a paycheck and start treating them like a piggy bank” -Jeff
Follow the Host
● Website - http://savagemarketer.com/
● LinkedIn - https://linkedin.com/in/jeffjhunter
● Instagram - http://www.instagram.com/jeffjhunter
● Facebook - http://www.facebook.com/jhunter101
Follow the Guest
● Instagram - https://www.instagram.com/pamela.sisson/?hl=en
Join our community at: https://www.facebook.com/groups/savagemarketers
Ever wondered why your content never gets the engagement you know it deserves? You are really creative, or an expert in your field but the folks you need to reach just aren't biting? This can be a blow to your pride, trust me I’ve posted viral videos with millions of views but also great content that received a few hundred.
In this episode, I sit down with a great friend and fellow Savage Marketer, Pamela Sisson to discuss how to get attention online. This segment is called the Savage Market Spotlight where we break down how we, ourselves, found a proven method to garner the right audience and engagement. Before you take a listen, here a few takeaways:
Know the age of your demographic.Know what type of content is going to be relevant to that audience.Stay consistent!
Savage Marketer Spotlight: Getting Attention Online with Pamela Sisson
‘’So think about your 15-second video, you got to hook them in to see what happens at the end.” Jeff “Do you need to be everywhere online OR do you just need to be where your core audiences?” ~ Pamela“You don't even have to have good content! You just have to have stuff that draws people in and tells a good story.” Jeff
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Show Notes
Savage Marketer Spotlight: Getting Attention Online with Pamela Sisson
[01:04] New Segment: Savage Marketer Spotlight
[03:02] Going viral on Tiktok
[7:14] Break down of how to analyze a Tik Tok video
[12:13] How to keep people engaged through a full video
[14:26] How to keep folks interested in the duration of a video.
[17:23] Learning from underperforming content.
[20:11] Narrowing the common denominator of your audience.
[25:49] The need to be everywhere online.
[29:42] Know the difference between social media platform audiences.
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Episode mentioned:
Soundcloud
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Jeff J Hunter
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Website
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Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.
Join our community at: https://www.facebook.com/groups/savagemarketers
Savages, this week we will discuss how to level up your business by creating mini-courses! I’ve invited Kenny Barnwell to the show to explain how he leveraged his expertise of Backstage Production, for artists like Seal and Amos Lee, to teaching others how to break into the business. We talk scarcity mindset, how to offer free value to intrigue people, how to use mini-course to build up your clientele and much much more. This episode really breaks down the foundation of creating these classes and anyone with relative expertise can create one. Jump into this Savage Session!
How To Create A “Mini-Course” To Grow Your Business with Kenny Barnwell
“ A lot of people are experts. They're not relevant. A lot of people are relevant. They're not experts. You need to become a relevant expert because it's such an amazing tool for your brand!” Jeff“ You want them to have enough of a transformation to where they still have a need for guidance. But they go ‘dude, like that was awesome’!” Kenny“if you know who you're actually building these trainings for, then you're going to be ahead of the game in a tremendous way.” Kenny
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Show Notes
How To Create A “Mini-Course” To Grow Your Business with Kenny Barnwell
[03:45] Introducing Kenny to the Show.
[08:25] Pushing past a limited mindset
[12:12] Why the power of branding is so important.
[15:18] The two-step process of mapping to outline your course.
[19:34] How to determine how long the mini-course will be.
[24:17] How to get past the most challenging part of onboarding.
[29:56] Understanding the transformations that take place during the courses.
[34:13] Make sure the end of your course leads to a call to action.
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Follow the Host
Jeff J Hunter
WebsiteLinkedinInstagramFacebook
Follow the Guest
Kenny Barnwell
Website
Join the Conversation
Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.
Join our community at: https://www.facebook.com/groups/savagemarketers
Hold on to your britches savages, because today is the first and last episode in four years that you will have. It's a breakdown of the marketing campaigns and branding that's happening on both the Trump and the Biden campaigns. Since this episode is going to be airing the day before the election, this would be a solo episode for the masses!
Trump vs Biden: The Tale of Opposite Political Branding
“When it comes to branding, think about those feelings of energy because perception is a reality for most people.” ~ Jeff“People are going to have to choose between these two ideals. Is America a rebel or is America looking for order?” ~ Jeff
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Show Notes
Trump vs Biden: The Tale of Opposite Political Branding
[02:13] Rally breakdown.
[05:45] The importance of branding perception.
[7:54] The branding decision America must make.
[9:13] Join the discussion about today’s episode in The Savage Marketer FB group.
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Follow the Host
Jeff J Hunter
WebsiteLinkedinInstagramFacebook
Join the Conversation
Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.
Join our community at: https://www.facebook.com/groups/savagemarketers
Fellow Savages, I’m excited to introduce you to the brain of SERP, Jason Barnard! We discuss the importance of using search engine results to take ownership of your brand. He has studied, tracked, and analyzed Brand SERPS since 2013 and now he assists other entrepreneurs to establish their online business card through this digital ecosystem. Of course, I get greedy and get him to drop some serious knowledge that helps us take our marketing game up a few notches. There is plenty to learn during this episode, fire it up and take a listen!
How To Dominate The SERPs For Your Brand Name with Jason Barnard
“The aim of every brand and every person is that they describe themselves in their own knowledge panel.” Jason“Buy your domain name. Give your entity a home. Google needs to understand who you are, what you do.” Jason“What you want to do is be intentional with your brand. Start developing it in such a way that Google says I know what you're looking for.” Jeff
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Show Notes
How To Dominate The SERPs For Your Brand Name with Jason Barnard
[01:48] What is a SERP?
[05:56] The use of knowledge panels in the context of entities.
[09:41]Using Google to differentiate you amongst those with similar names.
[16:43] Controlling your brand outside of Wikipedia.
[21:41] The importance of being intentional with your brand.
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Follow our Guests
Jason Barnard
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Jeff J Hunter
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Resources mentioned:
https://go.jeffjhunter.com/brandserps
Join the Conversation
Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.
Join our community at: https://www.facebook.com/groups/savagemarketers
Savages this week I have Erin Pheil, the founder of The MindFix Group, joining me on the podcast to discuss how we can train ourselves to change our habits and how it can result in leveling up our business and self-worth. Let’s be honest, we all have those shortcomings we can’t seem to shake despite the amazing advice we get from so many inspirational speakers. Well, Erin is the real deal! She has created a groundbreaking system that nips those subconscious traits in the bud. Her method has a 95% success rate. It’s basically foolproof! Dive in and give this episode a listen.
By the way, if you aren’t a member of the Savage Marketer Facebook Group you may want to join asap. Erin is offering to go live with one of our lucky members and treat them to a free session, giving the Savage Marketers Facebook Group a taste of her program. Don't miss your chance to snag this opportunity!
The Entrepreneurial “Lie” Of Bad Habits (and what you should do instead) with Erin Pheil
“It's gonna be like an internal tug of war if you try to change your actions without addressing what's sitting underneath.” Erin“You have so much more power when you actually focus on and identify the root cause of why you're taking certain actions and why you're stuck with certain habits. ” Erin“What I want to leave people with, is that you don't have to add more to your life or do more to your business to get better. ” Jeffery
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Show Notes
The Entrepreneurial “Lie” Of Bad Habits (and what you should do instead) with Erin Pheil
[02:08] The realization you get from facing deeply rooted short comings that prevent achievements.
[05:25] Erin’s journey that led to MindFix.
[11:12] Erin’s thoughts on what wrong with changing bad habits.
[17:29] The hard way to change your actions, that everyone takes.
[23:52] The problems with imposter syndrome and the results from getting rid of those beliefs.
[30:26] The difference between MindFix and going to therapy.
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Fellow Savages, have you ever found yourself reaching out to folks who could help make your career or take your business to the next level and they never get back to you? Emails, phone calls, or networking circles just dont help you connect? Don't fret, this week’s conversation introduces you all to Stu Heinecke, he basically wrote the book on how to get a meeting with anyone. Look, we all know connections are an essential part of strategizing. I’ve said it myself, “It's not about who you know, it's about who knows you.” Let’s dig into this episode and get some savage strategies that will get your foot in the door.
Takeaways that will help you get a call back:
Do your homework on the person you want to contact.Use humor or personal gifts to reach out to them.Warm-up to their assistants, they are the VP of access.
Stu’s mission is to help you get someone to go from “Who is this person?” to “Wow, who is this?!” He is named the “Father of Contact Marketing” by the American Marketing Association. He provides unfair advantages to help enterprise/SMB/startup sales teams get more C-level meetings with top accounts faster and more effectively.
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Value Bombs
“Nothing happens in business without connection. If you’re trying to sell something, if you can't get meetings you ain’t gonna sell.” Stu “If you want to reach someone important, remember their time is valuable. Email them 12 words or less.” Stu“You gotta do something to really stand out as a person who has something of value to share or else they’re not going take the time!“ ~ Stu
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Show Notes
How To Get A Meeting With Anyone ft: Stu Heinecke
[01:16] Why it’s important to get a meeting with anyone.
[04:47] How taking communication beyond social media deepens a connection.
[08:57] How to get a meeting that will change your life.
[14:01] How to get a call back using humor as a point of agreement.
[20:03] The importance of standing out as a person with something of value.
[23:34] What kind of campaign to use to get a 100% response rate.
[26:31] Rethink your approach to assistants to gain access to CEOs.
[32:24] How to get started using strategies from this week’s episode.
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Stu Heinecke
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JeffJHunter
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Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.
Join our community at: https://www.facebook.com/groups/savagemarketers























