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© The Marketing Professor
Description
Topical podcast about all things marketing, with an academic bent.
14 Episodes
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This episode is a brief introduction into the world of Marketing Analytics.
Short episode on developing new product offerings.
Understanding consumers is key to being able to provide them something of value. This brief episode is an introduction to the concept of consumer behavior.
A brief introduction of the marketing plan.
An introduction into digital marketing.
An introduction into segmentation and targeting as tools to help create strategic focus.
An introduction into brand positioning as a marketing strategy.
An introduction in B2B behavior.
Delivering value in marketing through distribution strategy.
Capturing value in marketing through pricing strategy.
Communicating value in marketing though communication strategy.
Creating value in marketing through product strategy.
Discussion on marketing planning.
Basic introduction to marketing.
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