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Where real, expert clients come to share real life experience and insight from the world of B2B marketing: The challenges, the changes, and the unchanging truths; the opportunities, the trends, and the reality of tech and digital transformation; and, of course, the inside story on agencies (good, bad, and vanilla). Find out how to find one, hire one, fire one, and build a successful relationship with one. Welcome to global B2B marketing from the people with the real know-how. Welcome to ClientSide with Fox Agency.
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Krista Sande-Kerback is Senior Product Marketing Manager for IBM’s Automation portfolio, focused on Robotic Process Automation, or RPA. She leads IBM’s marketing efforts in support of IBM’s 2020 acquisition of Brazilian RPA provider WDG Automation and owns IBM’s RPA message globally.We discuss:What Robotic Process Automation is and the uses for itHow RPA can be used for social goodHow to approach the challenge of growing awarenessThe importance of having an understanding of new/innovative tech
Ruben Bell is responsible for executing digital strategy for one of the UK's biggest tech businesses, Vodafone. He is focused on executing a digital strategy and value-focused change within a Scaled Agile environment. Ruben is an experienced change management specialist passionate about delivering sustainable transformations that make a real difference. We discuss:How Vodafone has transformed over the last few yearsKeeping up with demand from consumers and employeesWhat a world-class employee experience looks likeImproving employee experience with digital
Amy Webb is an American futurist, author and founder and CEO of the Future Today Institute. She is the author of several best-selling books such as 'The Signals Are Talking', 'The Big Nine' and her new book 'The Genesis Machine'. She is an adjunct assistant professor at New York University's Stern School of Business, a nonresident senior fellow at Atlantic Council, and was a 2014–15 Visiting Nieman Fellow at Harvard University.We discuss:What the future of technology looks likeHow Synthetic biology will revolutionize life as we know itDistinguishing real trends from the merely trendyHow to think like a futurist
Jan Kämpfer is the Marketing Director for Panasonic Connect Europe. Jan grows business by building high-performing marketing teams that deliver a real pipeline for sales. Panasonic Connect Europe is a new business within the group which leads the B2B solutions business. The company’s name change reflects the goal to "connect" their customers’ operations to a better future.We discuss:How he drives growth for Panasonic's brandHow sales and BD has changed over the last 2 yearsThe role Ai plays in their sales and marketing approachBudgeting towards performance marketing vs brand building
Tania Jones is a Community and Global Talent Partner at FARFETCH. She is a passionate community builder and worked with several leading global brands across building teams, excellent customer service, facility operations, scaling business and marketing strategy. FARFETCH is the leading global platform for the luxury fashion industry. Their mission is to be the global platform for luxury fashion, connecting creators, curators and consumersWe discuss:The role and responsibilities of a community and global talent partnerFactors that have contributed to the tech boom in IndiaHow to keep and incentivises talented peopleHow FARFETCH approaches diversity and inclusion
Locky Wright is the Commercial Lead at Touchlab, one of the most exciting startups of the past decade. Touchlab manufactures e-skin thinner than human skin which can be wrapped around hard or soft surfaces to sense pressure and location in real-time. Locky is responsible for sales and marketing, finding and onboarding new large-scale clients and developing the VC fundraising strategy. We discuss:Who Touchlab are and the problems they solve for customersThe innovation Touchlab is bringing to the marketWhere the biggest market opportunities are currentlyThe most exciting applications for Touchlab
Gabriele Lochis is the Head of Digital Marketing and Development for BNP Arval. He’s responsible for defining and implementing the UK digital marketing strategy, and executing the short- and mid-term UK digital transformation strategy for B2B and B2C acquisition and retention. We discuss:The best way to drive long-term growth in B2B brandsArval's approach to segmentation and targeting their audiencesBalancing short-term performance with long-term brand buildingAttracting consumers and businesses with brand communicationThe impact of trends on the ability to drive brand growth
Gareth Spence is Senior Director of Digital Marketing and Public Relations at ADVA. He helps companies build global brands and grow new revenue opportunities. He has an in-depth knowledge of producing compelling and original multimedia content for senior audiences. ADVA's technology forms the building blocks of a shared digital future and empowers global networks. They continually develop breakthrough hardware and software that leads the networking industry and creates new business opportunities.We discuss:What the best companies do to win through content marketingHow PR and digital marketing go hand in handThe fundamentals of great PRHow PR approaches and tactics have changed
Richard Lane is the Co-founder and Chief Commercial Officer at Durhamlane, a leading revenue generation company. He has over 25 years of commercial sales experience, delivering progressive business development solutions to businesses of all sizes from SMEs to Blue Chip clients throughout the UK & Europe.We discuss:How Durhamlane helps global enterprise brands Setting up Durhamlane and the most significant milestonesThe skill and mindset of a successful salesperson todayHow B2B businesses can improve demand generation programs The impact covid has had on the approach to sales
Giorgia Guantario is the Content Marketing Manager for Gamma. A leading Unified Communications as a Service provider helping businesses communicate and collaborate. Giorgia is a former journalist and a passionate tech writer, she translates Gamma’s mission and vision into compelling content that educates and engages audiences. We discuss: How her journalistic background shapes her outlook on marketingThe problems Gamma solves for clientsHow to measure content marketing effectiveness The role of thought leadership in B2B marketingHow we can increase the number of women in marketing
Peter Richards is the Director of Marketing Communications at Protolabs. Protolabs is the world’s fastest manufacturer of custom prototypes and on-demand production parts, with manufacturing facilities in eight countries.He has been recognised by the Chartered Institute of Marketing, DBA, Marketing Society, British Quality Foundation and B2B Marketing as delivering marketing and sales excellence. We discuss:The problems Protolabs solves for customersHow marketing is structured globallyThe best approaches to driving demandThe role of emotion within B2BHow to choose the ideal agency partner
Ben Legg is the CEO and Co-Founder at The Portfolio Collective. They are revolutionising the way the world works. He is a seasoned technology CEO, engineer, author and former COO of Google Europe, held roles at McKinsey and ran Ola in India. He is now focused on helping thousands of entrepreneurs to flourish - through hands-on mentoring, consulting, investing, fundraising, board roles and career coaching. Ben has lived in nine countries (worked in 60) and reinvented multiple industries.We discuss:What he learned from his past senior roles with McKinsey, Google and othersHow big the ‘great resignation’ shift is and what led to itThe skills portfolio professionals need in order to be successful How portfolio professionals learn 5x faster than peopleHow anyone can be an entrepreneur
Ayelet Mavor is Head of ESG for Minute Media, a global content and technology company. She leads the company’s impact efforts as a socially and culturally involved player. Ayelet also leads on design and measurement of the ESG Goals for the company as well as oversees Stakeholder Management and Government Affairs for the group. Her career spans across Media, Arts and Tech in the private sector, she has worked within the UK Government creating tech hubs in Israel and around the world. We discuss:Why ESG is important to Minute MediaHow businesses can talk about ESG activities without the negative stigmaHow companies can best find their impact strategyThe main differences between CSR and ESGWhat the future holds for ESG in 2022
In this webinar episode, we explore what ecosystems are, how they create value and how the best businesses are capturing that value.Guest speakers:Chris Brown, Performance and Transformation Lead for the UK & Ireland at IBMDona Haj, Head of EMEA Ventures and Tech Ecosystem at MathWorksAsh Mohd, People Engagement Global Lead at AccentureWe discuss:What ecosystems are and why they are emerging How ecosystems change the nature of businessWhere and how value is created and capturedHow leading organisations are embracing ecosystems todayHow ecosystems are leading change
Ash Mohd is the People Engagement Global Lead at Accenture covering Intelligent Platform Services and Ecosystems. He leads all people engagement for the Intelligent Platform Services & Ecosystems Group which comprises over 150k members.Previously, working with Siemens, Mars, and Samsung to solve marketing challenges, he also has experience in advertising and media. Ash has worked across project management, stakeholder delivery and management to deliver transformation, content, and communication.
Ash Mohd is the People Engagement Global Lead at Accenture covering Intelligent Platform Services and Ecosystems. He leads all people engagement for the Intelligent Platform Services & Ecosystems Group which comprises over 150k members.Previously, working with Siemens, Mars, and Samsung to solve marketing challenges, he also has experience in advertising and media. Ash has worked across project management, stakeholder delivery and management to deliver transformation, content, and communication.We discuss:How organisations attract top talent todayWhat led to the 'great resignation' and what to do about itWhat companies can do to keep good people for longerHow an active mentorship strategy improves talent retention
Lucy Bennett-Baggs is the Founder and CEO of Force for Good. She is a purpose-driven entrepreneur with 15 years of experience in Philanthropy, Marketing and CSR. Lucy is a founder of two businesses, Just Challenge and Force for Good.Force for Good is a tech-for-good app where people, companies and charities connect to drive change, helping the charity sector meet more of the needs of disadvantaged people around the world.
Lucy Bennett-Baggs is the Founder and CEO of Force for Good. She is a purpose-driven entrepreneur with 15 years of experience in Philanthropy, Marketing and CSR. Lucy is a founder of two businesses, Just Challenge and Force for Good.Force for Good is a tech-for-good app where people, companies and charities connect to drive change, helping the charity sector meet more of the needs of disadvantaged people around the world.We discuss:The state of CSR and how the role of business has changedThe founding vision of Force For GoodWhat is on the horizon for CSR in 2022The best way to drive long term growth in givingHow we can get more women and minorities into the sector
Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google. He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles including, Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google.
Miguel Avalos is the EMEA Group Head of B2B Marketing for Commerce & Vertical Programs at Google. He has worked across 48 countries and has a background in B2B & B2C, through a variety of roles, including Product Marketing, Entrepreneurship, Strategy, Sales & Marketing for the likes of P&G, Citi, Samsung and now Google. We discuss:His role developing B2B product market strategies and digital accelerationHow Google uses marketing to engage with customers and drive business goalsThe best way to drive long term growth in B2B marketingHow he helps companies improve their digital readinessWhat is on the horizon for digital transformation
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