Creative Shop Talk with Wendy Batten

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Episode Overview There is a retail trend I'm seeing that is growing across independent retail shops worldwide and I'm sharing all about it in this episode. Let's talk about analog wellness. So what exactly is it? I'm diving into just that in this episode: what it is; how customers are craving slower, more human experiences and how brick-and-mortar retailers are uniquely positioned to meet that need. I'll explain why this shift has little to do with what you sell and everything to do with how customers feel when they're in your shop. I'll share why this matters now, especially as people step back from constant screens, noise, and digital overload. Listeners will come away with a clearer understanding of how analog wellness shows up in retail, how it connects to hospitality and experience-driven sales, and why this approach strengthens loyalty, word of mouth, and long-term growth. Our Key Topics What analog wellness and analog wellbeing mean in a retail context Why customers are seeking slower, tactile, in-person experiences The role of brick-and-mortar shops as places to exhale and feel seen How experience and hospitality replace price-based competition Ways retailers are creating gathering spaces and community moments Why invitations and connection matter more than urgency or discounts Key Takeaways for Retailers on Analog Wellness Customers are craving calm, connection, and human interaction, not constant stimulation. Brick-and-mortar shops can serve as a third space beyond home and work. Experience and how customers feel now drive loyalty more than price. Small, intentional moments of hospitality can create lasting impact. Designing around customer feelings strengthens sales and relationships.   "Analog wellness is not anti-technology. It is pro-human." -Wendy Batten This week, I would love for you to listen in and reflect on how your shop can become a place where customers slow down, feel seen, and want to linger. Are there ways you are already doing it now? Jump into my DMs on Instagram and tell me about it!   Resources Mentioned and Related Episodes: Retail Sales & Marketing Accelerator (On-Demand)A practical course designed to help shop owners stop guessing and start making clearer, data-informed decisions around sales and marketing. Join my Love List!   Episode 252: Creating a Culture of Hospitality in Your Retail Business with Guest Expert Stephanie Miller Vincent   Episode 268: Awesome Isn't Accidental: Raising the Retail Standards in Your Shop About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose. For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Episode Overview Ever find yourself wondering "Where do I start when I'm juggling multiple priorities in my retail business?" You're not alone. I'm addressing this question that's been asked many times since Episode 290 dropped at the beginning of the year. In this episode, I'll lay out the most important steps to focus on FIRST in order to achieve the success you want this year in your retail business. You'll learn why clarity around your numbers and a growth mindset are the foundations for building a sustainable, profitable shop.  Our Key Topics Fully taking on the CEO and CFO roles within your business The dangers of chasing revenue numbers without understanding profit or margins Defining why your business exists and aligning it with your desired lifestyle Managing inventory as your biggest business asset Identifying and overcoming automatic negative thoughts (ANTs) The importance of seeking professional coaching and support   Let's Prioritize These Things in Your Business Know your numbers beyond just revenue. You must understand the variables like margins, expenses, and inventory turns that lead to actual profit.   A business that supports your life, not the other way around. This requires planning for a personal paycheck and defining success on your own terms.   Paying attention to your "growth mindset" brain. This includes reading financial reports, managing open-to-buy programs, and being comfortable with the discomfort of change, among other things.   Avoid the "accidental entrepreneur" trap. Clearly define your business motivation and reverse-engineer your goals from the bottom up. "Stop chasing other people's version of success." -Wendy Batten Your next step? Choose one small action today to lead your business with intention and clarity. Resources Mentioned: Creative Shop Talk Podcast Episode 290: 7 Things to Focus on in 2026 If You Want a Retail Business That Lasts Back-of-the-Napkin Profit Calculator (Profit Planning Masterclass) A simple, approachable way to understand your core retail numbers without overwhelm or complicated spreadsheets. Retail Sales & Marketing Accelerator (On-Demand)A practical course designed to help shop owners stop guessing and start making clearer, data-informed decisions around sales and marketing. Join my Love List! About your host, Wendy Batten In case we haven't met…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose.  For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Have you ever dismissed something quickly by thinking, "That's not for me"? I did. Twice on Christmas morning, if we are being honest. And both times, I was wrong. In this episode of the Creative Shop Talk Podcast, I share two very real moments where I resisted things that, in hindsight, were exactly what I needed. Not because I didn't want to grow, but because growth sometimes shows up feeling uncomfortable, unfamiliar, or inconvenient. This conversation is for experienced retail shop owners who are running solid businesses, working hard, and sensing there's another level available. Not through more hustle, but through clarity, awareness, and quietly raising standards. The Big Idea: We don't resist what's irrelevant. We resist what asks us to change how we lead. Often, resistance shows up as dismissal: "It's not for me." "I don't need that." "That's for other people." In this episode, we explore why paying attention to those moments matters and how they can lead to better decisions, more confidence, and stronger leadership in your retail business. Two Lessons From This Episode: Lesson 1: Resistance is information. When something triggers a fast "it's not for me", it's worth pausing. That reaction often shows up when: we don't want to feel like a beginner we don't want to look closely at our numbers we sense that something would require us to change Avoiding numbers, systems, or data doesn't mean they're wrong. It usually means they matter. Clarity doesn't shame you. It gives you options. Lesson 2: "Fine" Can Quietly Limit Growth Many retail businesses aren't broken. They're just settled. Settling can sound like: "This works well enough" "We've always done it this way" "It's fine for now" Raising your standards doesn't mean blowing things up or spending more money. Sometimes it's as simple as deciding you deserve better systems, better support, or a better experience for yourself and your customers. What This Means for Retail Business Owners You don't need to overhaul your entire business. You don't need to love numbers. You don't need to do what everyone else is doing. You do need to notice where you're dismissing things too quickly. Start with one number, one decision, or one raised standard. That's how clarity builds without burnout. Resources Mentioned: Back-of-the-Napkin Profit Calculator (Profit Planning Masterclass) A simple, approachable way to understand your core retail numbers without overwhelm or complicated spreadsheets. Retail Sales & Marketing Accelerator (On-Demand)A practical course designed to help shop owners stop guessing and start making clearer, data-informed decisions around sales and marketing. Related podcasts we think you'll like:  Episode 257: Spring Cleaning for Your Retail Business: Refresh Your Mind, Shop, and Sales Episode 271: Back-of-the-Napkin Math: Simplifying Profit Planning for Retailers Episode 278: Behind the Counter with Megan Macdonald: How She Built a Profitable Two-Location Shop and Gained Her Freedom About your host, Wendy Batten In case we haven't met you…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years. I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose.  For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: You know that shop down the street that always seems to be doing well? The one that looks calm, confident, and steady while everyone else feels frantic? In this Season 6 kickoff episode of Creative Shop Talk, I'm pulling back the curtain on what's actually happening behind the scenes and sharing my 7 predictions for what independent retailers need to focus on in 2026 if they want a business that lasts. This episode is not about doing more. It's about focusing on what matters. We're talking about building a brand that means something, understanding profit instead of just chasing sales, making smarter inventory decisions, designing intentional customer experiences, building systems that don't rely on you, stepping fully into your CEO role, and defining success in a way that includes your life, not just your revenue. If you're an established shop owner who wants sustainability, clarity, and momentum going into 2026, this episode will help you cut through the noise and focus on what actually matters. Key Takeaways A real brand is built on trust, standards, and consistency, not just visuals. Sales don't equal profit. You need clarity on what actually drives profit. The strongest decisions come from a blend of intuition, experience, and data. Inventory is working capital, not decor. You're not competing with Amazon. You're competing with indifference. If your business can't function without you, you've built a job, not a company. CEO-level leadership brings calm, clarity, and direction. A successful business that costs you your life is not success. 7 Focus Areas in Your Retail Biz in 2026: 1. Build a brand that actually means something. Your brand is the promise you keep. Standards, consistency, and trust matter more than aesthetics. 2. Get real profit clarity. Revenue can look impressive while profit quietly disappears. Understand margins and true profit drivers. 3. Treat inventory like the asset it is. Inventory is cash tied up on your shelves. Buy intentionally and review performance regularly. 4. Design the customer experience on purpose. Experience is strategy. Every touchpoint should be intentional. 5. Build systems that don't rely on you. If everything funnels through you, growth stalls. Systems create leverage. 6. Step fully into your CEO role. CEO leadership means direction, standards, and decision-making, not people-pleasing. 7. Define success in a way that includes your life. Start with the life you want, then build the business to support it.   "Your business should support your life. That's not indulgent. It's intelligent." -Wendy Batten   Related podcasts we think you'll like:  Episode 118: How To Create Loyalty and Amazing Customer Experiences with Guest Expert & Author: Shep Hyken Episode 243: Behind the Counter: Creating Customer Joy in Retail with Kim Williams of The Polka Dot Press Episode 274: Is Your Customer Journey Map Working? Audit it Now! About your host, Wendy Batten In case we haven't met you…I'm Wendy Batten. I've been a small business owner, coach, and mentor for over 25 years, and I help thoughtful, established entrepreneurs step into their role as CEO and build businesses that are profitable, meaningful, and supportive of the lives they want to live. My work blends real-world strategy with a life-first philosophy, shaped by lived experience, not theory. I've been there! Through honest conversations and practical insight, I invite you into bigger thinking about leadership, possibility, and how to build both business and life on purpose.  For more support from Wendy Hang out and connect with Wendy on IG All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Tha

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Season Five wraps with a heartfelt, honest conversation you don't want to miss. In this final episode of the year, I'm pulling back the curtain and sharing the real-life alignment shifts, boundaries, and mindset resets that shaped my 2025 - and how you can step confidently and intentionally into 2026. If you've ever felt out of sync with your business, overwhelmed by hustle culture, or unsure whether your decisions still match the life you want today… this episode will feel like a deep breath. Wendy talks openly about anxiety, intuition, "right-fit" clients, protecting your energy, and designing a business that actually supports your life - not the other way around. Grab a cozy drink, settle in, and get ready to reflect, recalibrate, and realign for the year ahead. Insights to Guide Your 2026 Planning Why your business can only grow as sustainably as you can The difference between chasing clients vs. attracting aligned ones Intuition whispers before it screams Why a full calendar isn't the goal – spaciousness is The power of boundaries as leadership How to identify fuels vs. drains in your business The importance of checking whether your business still aligns with who you are today Your Next Steps: Revisit your 2025 experiences: What felt aligned? What felt heavy? Review your client base: Who energizes you? Who doesn't? Set or reinforce boundaries that support your CEO role Explore deeper support if you're ready – whether that's joining the Level Up Mastermind, or finding coaching or community. Need help with your 2026 business planning? Grab my Best Year Ever standalone masterclass. It's available for free for Inner Circle members and for purchase from non-members. Members and non-members alike will meet with me live on Zoom on January 13th at 2pm ET.  A replay will be available for those who cannot make it live. Related podcasts we think you'll like:  Episode 136: Coffee Break Chats with Wendy: Annual Planning That Fills Your Life Buckets Episode 186: Choose Joy: Reframe Your Mindset and End Your Retail Year Happy Episode 197: A Monthly Debrief: A Simple Activity All Retail Shop Owners Should Be Doing About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Ready for a truth bomb? Your business can only grow if you do.  In this episode of the Creative Shop Talk Podcast, I'm diving deep into what it really takes to step into the CEO identity your retail business needs in 2026 and beyond. From letting go of the "do-it-all shopkeeper" mindset to making braver, clearer decisions rooted in vision rather than fear, this episode is your invitation to level up. I'll share real stories of retailers who shifted their identity, embraced discomfort, built supportive systems, and created more profitable, life-friendly businesses proving that leadership growth isn't optional…it's transformational. Retail Leadership Strategies to Elevate Your Business How to shift from shopkeeper to CEO mindset The difference between operational decisions and visionary decisions The real impact of stepping into bigger, bolder thinking Why removing unprofitable tasks or categories can accelerate growth How identity work fuels better planning, profitability, and joy "You cannot plan a visionary year without first stepping into the identity of a visionary." Your Next Steps: Ask yourself and really think about this question: Who do I need to become next year? Take some time to journal through some of the other prompts in this episode. If you aren't an Inner Circle member, you can still plan alongside us for your Best Year Ever! Purchase the masterclass here and join us (members and non-members alike!) on January 16th at 12pm ET for a live Q+A. If you are looking for high-level support in your retail business, I'd love to see you inside my Level Up Mastermind. You can apply for the 2026 cohort here. This is where the magic happens, my friends.   Related podcasts we think you'll like:  Episode 178: 3 Top Success Mindset Musts for Retailer Owners Episode 183: Fine Tuning Your Retail Business Operations with Business Strategist Gwen Bortner Episode 285: Avoiding Retail Burnout: Closing Loops and Leaning In to Your People   About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Is your business steering your life instead of the other way around?  In this episode, I'm reminding creative shop owners that thriving retail doesn't happen by accident – it's designed with purpose. As we wrap up the year and move forward into 2026, I'm sharing my "captain your own ship" approach to intentional business planning. Let me teach you how to stop drifting with the tides of the economy, staff changes, or trends, and start charting your course toward profit, joy, and freedom. Smart Retail Strategies to Design Your Best Year Yet: Learn how planning brings the future into the present so you can take control now. Learn how to shift from reacting to leading with clarity and purpose. Create a one-page plan that keeps your business focused and flexible. Embrace the CEO mindset every creative shop owner needs for the year ahead. "Hope is not a strategy. Clarity is." Your Next Steps: Reflect on what worked and what didn't this year. What are you super proud of? What wouldn't you do again? Grab my Design Your Best Year Ever Workshop to create your intentional 2026 plan. We will meet live on January 13th at 2pm ET for a Q+A. Anyone who purchased the stand-alone class and anyone in my Inner Circle or Level Up Mastermind (this masterclass is included in your membership) is invited to this live workshop! Related podcasts we think you'll like:  Episode 196: New Revenue Stream Ideas for Your Retail Business Episode 212: Pushing Through Business Blocks with Guest Expert Jane Bellante Episode 263: Why CEO Time Isn't Optional in Your Retail Business   About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank yo

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Let's face it – most shop owners can sell naturally, but teaching your team to do the same without feeling "salesy" can often be tricky.  In this episode of the Creative Shop Talk Podcast, I'm sharing five easy, actionable prompts you can teach your staff to boost confidence, build genuine customer connections, and make sales feel natural (not pushy!). These simple, human-centered tools will help your team move from awkward to authentic – and you can start right now. Actionable Sales Strategies for Your Retail Team: 5 conversation starters to guide sales without pressuring your customers How to use demos and storytelling to connect with customers Why choice-based language makes buying easier The power of curiosity and gratitude in every sale How to create a culture of service, not sales scripts Your Next Steps: Teach the 5 conversation starters outlined in this episode to your team. Share this episode with them, even! Pick one of them and start using it today. Practice it on the sales floor. Share your results with me on Instagram! (I hope you are already following along @wendybatten.biz)  Related podcasts we think you'll like:  Episode 272: Unlocking Team Potential: Nurturing a Culture of Ownership Episode 208: Stacking Your Team with Guest Expert Shelli Warren Episode 84: 6 Tips to Amplify Your Team's Performance this Holiday    About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Are you feeling burnout creep in? Are you just plain tired of making all of the decisions? You're not alone. In this episode, I'm getting honest about burnout, decision fatigue, and what really causes that drained, frazzled feeling. (Hint: it's not just working too much!) Through my own recent experience, I'm sharing how leaning into trusted mentors and peers can reignite clarity, confidence, and momentum. I know you'll walk away inspired to simplify, close open loops, and stop overcomplicating your next steps. What You'll Learn About Burnout and Overwhelm in Retail: Why burnout often stems from indecision, not just overwork The power of leaning into the support of others instead of trying to "figure it out" alone How to fast-track decision-making by trusting mentors and peers The importance of investing in both mindset and skill-building at every stage Your Next Steps: What "open loops" from your to-do/results list can you close this week? Make a short list and carve out a small amount of time everyday to get them closed. Remember: You don't have to do it alone! You can do, delegate, delete, or defer.  If you are looking for a place for valuable support from your peers in retail, I'd love to see you inside my Level Up Mastermind.  We are a small group of retailers who are growing our businesses with trusted support, honest feedback, and the accountability that keeps burnout at bay. Apply now and take your next step toward light, confident leadership. Related podcasts we think you'll like:  Episode 185: Avoid Burnout with Guest Expert Dr. Ashley Margeson Episode 230: Takeaways from my Mastermind Retreat: Building Connections and Strong Businesses Episode 261: How to Stay Focused and Get Things Done   About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Sometimes simple things make the biggest impact - and in this episode, I'm proving it with a story about my "famous" frozen turkey stuffing. Confused yet? Don't be! If you are an independent retailer you are in the right place, I promise! This episode is for retailers who need a refreshing reminder that running a successful shop (and life!) doesn't have to be overcomplicated. The KISS method - Keep It Super Simple - isn't about cutting corners, it's about focusing your time and energy where it truly matters. Key Takeaways Regarding the KISS Method: Why simplicity fuels both joy and profitability in your business How overthinking creates burnout and decision fatigue Ways to apply the KISS method to your marketing, events, operations, and even your personal life Why "done is better than perfect" can be your best mantra this season Your Next Steps: Audit your to-do/results list this week. What can you simplify, delegate, or eliminate? Run it through the KISS filter—light, easy, and aligned with what matters most. Join us in the Retailer's Inner Circle today! You'll have access to my Operations and Marketing Playbook every month that is full of tools that will help you KISS in your indie retail business.  Related podcasts we think you'll like:  CST Holiday Podcast Playlist Episode 197: A Monthly Debrief: A Simple Activity All Retail Shop Owners Should Be Doing Episode 126: 10 Simple Ways to Level Up Your Shop About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank y

  With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Ever stop mid-holiday hustle in your retail shop and think, "Why am I even doing this? Does this even matter?" This episode dives straight into that question. I'm sharing how meaningful connection - not just transactions - creates the kind of community and joy that keep both you and your customers coming back. You'll learn how to balance a strong back of house (all the CEO work I talk about!) and a remarkable front of house that keeps your customers coming back again and again. Some Highlights from this session: Why human connection is your shop's secret superpower How to blend "back of house" structure with "front of house" heart Ways to intentionally design remarkable in-store experiences and make your customers feel like they belong in your store Providing small, unexpected moments to your customers makes them feel seen and valued, building a truly memorable brand Your Next Steps: Grab your journal and put some thought into these questions: "Why does your shop exist? How does your business make people feel? Is it worthwhile and fulfilling to you?" Listen in to the Holiday Podcast Playlist to get yourself on the fast track to success in every aspect of your retail business this holiday season. Check out these book recommendations: The Art of Gathering by Priya Parker and Unreasonable Hospitality by Will Guidara. Get an application in for my Level Up Mastermind. On top of high touch coaching with me, you'll meet retailers from all over the world doing really awesome things. Plus, we are planning a meet-up again this year in my tiny fishing village. :)  Related podcasts we think you'll like:  CST Holiday Podcast Playlist About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Holiday Success Planning Guide is now a standalone masterclass, which means it's available without an Inner Circle membership! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year.  Are you ready for more profits this holiday season? I'm hosting a FREE 60 minute Holiday Profits Workshop on October 20 at 1pm EST. Yes, you read that right - it's free! Get yourself registered HERE. In This Episode: Have you ever wondered what sitting in on a coaching call with me would be like? Are you curious about the Inner Circle? Well you tuned in to the right podcast today, my friends. In this episode, which is directly from a recent coaching call inside my Retailers Inner Circle program, I'm answering 10 questions/sharing takeaways from real retailers inside my Retailer's Inner Circle. We call it 10 in 10 because the idea is I'm answering 10 questions in 10 minutes. But, yes, this episode is a little longer than that. ;) What you're getting today are quick, practical tips and inspiration for your busiest season yet. From vendor events to pricing for profit, money dates, and mindset shifts, this session will get you thinking (and acting!) like a true CEO - just in time for the holidays. Some Highlights from this session: How to run "Meet the Maker" events that boost sales and visibility The money date habit every successful retailer swears by Why being "nicely priced" can destroy your profits How the mere exposure effect can skyrocket your in-store sales A mindset shift to stretch yourself beyond "fine" into fantastic Your Next Steps: Take action by planning how you will review your financials at your next CEO date. Join the Retailer's Inner Circle to be part of these 10 in 10 sessions every Friday in October and more! (Replays are also available!) Grab your spot in the Free Holiday Profits Workshop on October 20th and finish the year strong. Related podcasts we think you'll like:  Episode 89: Money Talk & Mindset with Profits First Coach April Stroink Episode 263: Why CEO Time Isn't Optional in Your Retail Business Episode 268: Awesome Isn't Accidental: Raise the Retail Standards in Your Shop About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Holiday Success Planning Guide is now a standalone masterclass, which means it's available without an Inner Circle membership! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year.  In This Episode: The holidays are coming fast, but with the right plan, chaos doesn't have to be part of your story. In this episode of the Creative Shop Talk Podcast, I'm recapping the biggest takeaways from our recent Holiday Prep Coaching Week inside the Retailer's Inner Circle. With just 86 days left in the year, now's the time to get intentional, prepare, and create a season of profit and joy instead of stress and chaos. Key Takeaways: Holiday chaos is optional (and how to avoid it) The importance of defining your version of success beyond sales How to let your customers guide your calendar and promotions Simple ways to remove bottlenecks and streamline your season Why profit and hospitality matter more than constant discounts Your Next Steps: Download the Holiday Success Guide now! It's available for free to members of the Inner Circle and for a low price for non-members. For $97, you can rewatch the modules year after year. I'd love to hear what success means to you as it relates to the holiday season. When January 1, 2026 comes and you are ringing in a new year, what metrics will you use to rate your success in 2025? Jump in my DMs on Instagram and let's chat! Related podcasts we think you'll like:  Episode 182: Fresh Ways to Wow & Delight Your Customers This Holiday Season Episode 184: Holiday Sales Tips From Seasoned Shop Owners Episode 234: Simple Shifts to Boost Your Bottom Line This Holiday Season Episode 277: How to Debrief Your Events Like a Pro: The Retailer's Checklist   About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   This is where your podcast html will now go Holiday Success Planning Guide is now a standalone masterclass, which means it's available without an Inner Circle membership! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year.  In This Episode: The holidays aren't just about surviving Q4 - they're about setting yourself up for success in the year ahead. In this episode of the Creative Shop Talk Podcast, I'm sharing practical strategies to "future-proof" your retail business. From experimenting with new revenue streams to delighting first-time customers, I'll teach you how to use the busiest season as a launchpad for a thriving 2026. Key Takeaways: How to use Q4 momentum as a springboard into the new year (peak-end rule) Ideas for testing new product lines, partnerships, or experiences Why "wow and delight" moments keep customers coming back (you want to be memorable!) Simple strategies for January sales so your revenue doesn't collapse after the holidays Smart ways to leverage data and technology (without losing your personal voice/touch) Your Next Steps: Download the Holiday Success Guide now! Grab my stand alone Sales Accelerator course. Revisit your Q4 strategy, and choose one experimental new revenue stream to implement this season. Related podcasts we think you'll like:  Episode 278: Behind the Counter with Megan Macdonald: How She Built a Profitable Two-Location Shop and Gained Her Freedom Episode 231: 3 Simple Retail Marketing Levers to Increase Your Holiday Sales Episode 179: Retailer Success Series: Jess Gebauer, on Using Unique Marketing and Sales Strategies About your host, Wendy Batten In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG  All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/    In This Episode: Two types of shop owners are shaping the future of retail, and knowing which one you are could change everything. In this episode of Creative Shop Talk, I'm diving into the two distinct types of retail shop owners I've been noticing and I'm challenging you to decide which one you are. Drawing from my recent trip to Texas, coaching sessions, and mastermind conversations, I'll share the patterns I'm seeing and some other takeaways from my recent coaching sessions and travels that I think will be helpful to you and your business growth. Key Takeaways: The two types of retail shop owners and how to identify where you land Why resisting change can hold your business back The role of margin and white space in fueling creativity How consistency builds trust without causing stagnation Why confidence is built through small, actionable steps "Don't confuse consistency with sameness." -Wendy Batten Your Next Steps: Reflect honestly: Which shop owner type describes you best? Build margin: Create time for reflection and creative space in your week. Take one step: Pick a small, doable action that builds confidence. Seek community (with me!): Surround yourself with growth-minded peers. Explore the possibilities in the Retailer's Inner Circle or Level Up Mastermind for deeper support! Related podcasts we think you'll like:  Episode 169: 5 Easy Ways to Improve Your Profit Margins (and Why You Should!) Episode 191: Retail Growth Through Small Steps Episode 234: Simple Shifts to Boost Your Bottom Line This Holiday Season About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank yo

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Ever feel like your shop is running you instead of the other way around? You're not alone, and today's guest proves there's a better way. In this inspiring episode of the Creative Shop Talk Podcast, I'm welcoming Level Up Mastermind member Megan Macdonald, founder of Sandwick Bay Candles. Megan joins me all the way from a small island in Scotland. She's sharing her journey from making candles at her kitchen table to running a thriving retail and wholesale business with multiple revenue streams, including a coffee bar and subscription boxes. You'll hear how Megan unshackled herself from feeling tied down to her shop, built a strong team culture, and created the freedom to travel while still growing her business. Her story is a powerful reminder that with the right systems and mindset, you can build a profitable business that supports your dream life. Key Takeaways from This Conversation:   Building multiple revenue streams to fuel growth Creating freedom with strong systems and team trust Embracing scary but necessary growth decisions Balancing life, travel, and business without burnout Your Next Steps: 1. Reflect: What part of your business feels like it's tying you down? 2. Act: Identify one system or process you can delegate this week. 3. Dream: Ask yourself, "What needs to be true for me to step into my next level?" 4. Join us: Want to hang with like-minded shop owners from all over the world like Megan? The wait-list for the Level Up Mastermind is open! Add your name to the list today. Related podcasts we think you'll like:  Episode 126: 10 Simple Ways to Level Up Your Shop Episode 219: Retailer Success Series: Behind the Counter with Inner Circle Member Jeanne Terrill Episode 239: Behind the Counter: Building the Business You Wish Existed with Jasmine McCue   About Megan and Sandwick Bay Candles Megan started Sandwick Bay Candles as a side hustle while on leave from her Occupational Therapy career when her youngest child was little. During her leave, her passion for candlemaking grew and so did the business. During the lockdown in 2020, business exploded for Megan, causing her to move her small workshop (which started at the kitchen table!) to a lifestyle shop in Stornoway, Scotland. Today, Sandwick Bay Candles is anticipating the opening of a second store and stocking candles at many other small businesses in the area.    Megan is a member of the Level Up Mastermind and the Retailer's Inner Circle.   You can follow along with Megan here:  Instagram | Facebook | Website About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably, with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Holiday Success Planning Guide is now a standalone masterclass! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year.  LAST CHANCE! Want to plan your entire Q4 with me LIVE? Join me and a small group on September 15th and let's get down to business. Limited seating for this quarterly planning session.    In This Episode: Ever wonder what makes an event or promotion truly successful? The secret isn't just in the planning—it's in the debrief. In this episode of the Creative Shop Talk Podcast, I'll walk you through my proven event debrief framework that top retailers use to grow smarter, stronger, and more profitable with every event. From tracking costs to capturing customer feedback, you'll discover how a simple 10-minute review can uncover hidden wins, highlight areas to improve, and keep your energy aligned with your business goals. As your retail shop's event calendar builds and Q4 approaches, you can't afford to miss this episode. Takeaways Around Event Debriefing: Why debriefing is where the real magic (and money) happens How to track profitability, costs, and ROI effectively The importance of reviewing marketing effectiveness and customer impact Checking operational flow and team energy post-event Capturing momentum for future sales and engagement Your Next Steps: Download the event debrief checklist (for members of the Inner Circle!) Revisit your last event — what worked, what didn't? Get the Tools & Support – Grab the Holiday Success Planning Guide for step-by-step guides, calculators, and planning templates to make 2025 your best and most relaxed holiday season yet. At only $97, you can't afford not to! (It's free for Inner Circle Members!) Plan With Me Live – Join the upcoming CEO Planning Workshop to map out your holiday strategy alongside me and other shop owners. Join the Inner Circle - Don't let another holiday season go by without my and other likeminded retailers' support! And remember: your membership gets you unlimited access to the Holiday Success Bootcamp, the Profit Planning Masterclass, and so much more. Related podcasts we think you'll like:  Episode 102: Three Ways to Effortlessly and Easily Increase Sales After Events Episode 143: How to Plan and Host Successful Events and Promotions in Your Shop Episode 145: How to Market Promotional Events in Your Shop About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

   With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Holiday Success Planning Guide is now a standalone masterclass! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year.  Want to plan your entire Q4 with me LIVE? Join me and a small group on September 15th and let's get down to business. Limited seating for this quarterly planning session.    In This Episode: September is here - and for retailers, that means it's time to get serious about holiday planning!  In this episode of the Creative Shop Talk Podcast, I'm sharing why Q4 doesn't have to feel overwhelming and chaotic. Instead, with a little intention and front-loaded planning, you can step into the season with more joy, profit, and ease. Whether you're joining the Inner Circle live coaching week (free for members September 15-19) or DIY-ing the Holiday Success Guide, this episode will inspire you to take action now so the season feels aligned and profitable. Key Takeaways: Why defining your version of success is the key to a great Q4. How to map out your "profit path" and choose what to prioritize. The importance of scheduling "big rocks" to avoid burnout and missed opportunities. Practical strategies for marketing, promotions, and prepping your team. Your Next Steps: Define what success looks like for you this holiday season. Review your revenue streams and decide where to focus. Block out your "big rocks" on the calendar—both business and personal. Share your Q4 goals with us inside the Retailer's Inner Circle or tag me on Instagram! Get the Tools & Support – Grab the Holiday Success Planning Guide for step-by-step guides, calculators, and planning templates to make 2025 your best and most relaxed holiday season yet. At only $97, you can't afford not to! (It's free for Inner Circle Members!) Plan With Me Live – Join the upcoming CEO Planning Workshop to map out your holiday strategy alongside me and other shop owners. Join the Inner Circle - Don't let another holiday season go by without my and other likeminded retailers' support! And remember: your membership gets you unlimited access to the Holiday Success Bootcamp, the Profit Planning Masterclass, and so much more. Related podcasts we think you'll like:  Episode 275: How Top Shop Owners Are Planning Their Holiday Strategy Episode 121: Holiday Prep: 5 Tips to Help You See More Profits & Ease During the Holidays Episode 94: The Retailer's Ecosystem: Where To Spend Your Time and Focus Within Your Business   About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

  Add graphic here   With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Holiday Success Planning Guide is now a standalone masterclass! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year.  Want to plan your entire Q4 with me LIVE? Join me and a small group on September 15th and let's get down to business. Limited seating for this quarterly planning session.    In This Episode: Are you heading into the holiday season feeling overwhelmed, reactive, and unsure how to hit your numbers? You're not alone—but the good news is there's a better way. In this episode of the Creative Shop Talk Podcast, I'll share exactly how real retailers are taking control of their holiday planning to finish 2025 strong. We'll pull back the curtain on the strategies and ideas a few of my clients are implementing this holiday season. Instead of relying on "hope marketing" or last year's results, my clients are setting themselves up for success—complete with setting profit goals, tightening inventory, and breaking down sales targets week by week. You'll learn how to do that too! Remember: reverse-engineering your goals creates focus, clarity, and confidence while protecting your profits. Key Takeaways: Why reverse-engineering your goals creates clarity and focus Why you need to set profit-based (not just revenue) targets The importance of weekly planning for staffing, inventory, and marketing Using tools like the Profit Calculator and Holiday Bootcamp for success Shifting from reactive to proactive leadership as a retail CEO   Your Next Steps: Set Your Profit Goal – Decide what you want left after expenses this holiday season. Reverse Engineer Your Plan – Work backward from that profit goal to map out sales, inventory, and expenses. Get the Tools & Support – Grab the Holiday Success Planning Guide for step-by-step guides, calculators, and planning templates to make 2025 your best and most relaxed holiday season yet. At only $97, you can't afford not to! Plan With Me Live – Join the upcoming CEO Planning Workshop to map out your holiday strategy alongside me and other shop owners. Join the Inner Circle - Don't let another holiday season go by without my and other likeminded retailers' support! And remember: your membership gets you unlimited access to the Holiday Success Bootcamp, the Profit Planning Masterclass, and so much more.   Related podcasts we think you'll like:  Episode 271: Back of the Napkin Math: Simplifying Profit Planning for Retailers Episode 231: 3 Simple Marketing Levers to Increase Your Holiday Sales Episode 222: 6 Things to Do This Month to Prepare Your Shop for the Holidays About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: The holidays are coming. Time to revisit this crucial part of your business.  One bad shopping experience can send a loyal customer packing. The good news? You have the power to make every visit unforgettable. Let's talk about your customer's journey. In this episode of the Creative Shop Talk Podcast, I'm sharing actionable strategies to enhance every stage of your customer journey—from first discovery to post-purchase follow-up. I'll walk you through a 5-stage audit that ensures shoppers feel welcomed, valued, and eager to return - every single time. You'll learn how to create a consistent, memorable experience that boosts loyalty, sales, and joy in your business! Let's dive in! What You'll Learn About Your Customer Journey: Why customer experience begins long before shoppers walk through your door How to audit first impressions, storefront appeal, and in-store ambiance The importance of consistent, trained staff interactions Tips for frictionless checkout and meaningful farewells Creative post-sale follow-up ideas to keep customers coming back Your Next Steps: Audit Your Customer Journey – Walk through your store with fresh eyes (or have a secret shopper do it!) and note one improvement you can make at each stage: discovery, entry, in-store, checkout, and post-sale. Join the Retailer's Inner Circle – Get access to in-depth masterclasses on merchandising, marketing, and customer experience so you can keep refining your shop every month. Retail Marketing & Sales Accelerator is now available ON DEMAND! – Learn how to attract, convert, and retain customers with heart-centered, effective marketing strategies—at your own pace. Join my Love List – Get my weekly coffee chat emails with tips, inspiration, and updates on programs designed to help you thrive in retail! Sign up here: wendybatten.com/lovelist and add your name/email to the list! Related podcasts we think you'll like:  Episode 118: How To Create Loyalty and Amazing Customer Experiences with Guest Expert & Author: Shep Hyken Episode 144: How to Create a Customer Journey Map Episodes 163-166: Simple Sales Strategy Series Parts 1-4 Episode 243: Behind the Counter: Creating Customer Joy in Retail with Kim Williams of the Polka Dot Press Episodes 249-251: Stop Hiding and Be Known: The Retailer's Visibility Series About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!