Creative Shop Talk with Wendy Batten

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Season Five wraps with a heartfelt, honest conversation you don't want to miss. In this final episode of the year, I'm pulling back the curtain and sharing the real-life alignment shifts, boundaries, and mindset resets that shaped my 2025 - and how you can step confidently and intentionally into 2026. If you've ever felt out of sync with your business, overwhelmed by hustle culture, or unsure whether your decisions still match the life you want today… this episode will feel like a deep breath. Wendy talks openly about anxiety, intuition, "right-fit" clients, protecting your energy, and designing a business that actually supports your life - not the other way around. Grab a cozy drink, settle in, and get ready to reflect, recalibrate, and realign for the year ahead. Insights to Guide Your 2026 Planning Why your business can only grow as sustainably as you can The difference between chasing clients vs. attracting aligned ones Intuition whispers before it screams Why a full calendar isn't the goal – spaciousness is The power of boundaries as leadership How to identify fuels vs. drains in your business The importance of checking whether your business still aligns with who you are today Your Next Steps: Revisit your 2025 experiences: What felt aligned? What felt heavy? Review your client base: Who energizes you? Who doesn't? Set or reinforce boundaries that support your CEO role Explore deeper support if you're ready – whether that's joining the Level Up Mastermind, or finding coaching or community. Need help with your 2026 business planning? Grab my Best Year Ever standalone masterclass. It's available for free for Inner Circle members and for purchase from non-members. Members and non-members alike will meet with me live on Zoom on January 13th at 2pm ET.  A replay will be available for those who cannot make it live. Related podcasts we think you'll like:  Episode 136: Coffee Break Chats with Wendy: Annual Planning That Fills Your Life Buckets Episode 186: Choose Joy: Reframe Your Mindset and End Your Retail Year Happy Episode 197: A Monthly Debrief: A Simple Activity All Retail Shop Owners Should Be Doing About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Ready for a truth bomb? Your business can only grow if you do.  In this episode of the Creative Shop Talk Podcast, I'm diving deep into what it really takes to step into the CEO identity your retail business needs in 2026 and beyond. From letting go of the "do-it-all shopkeeper" mindset to making braver, clearer decisions rooted in vision rather than fear, this episode is your invitation to level up. I'll share real stories of retailers who shifted their identity, embraced discomfort, built supportive systems, and created more profitable, life-friendly businesses proving that leadership growth isn't optional…it's transformational. Retail Leadership Strategies to Elevate Your Business How to shift from shopkeeper to CEO mindset The difference between operational decisions and visionary decisions The real impact of stepping into bigger, bolder thinking Why removing unprofitable tasks or categories can accelerate growth How identity work fuels better planning, profitability, and joy "You cannot plan a visionary year without first stepping into the identity of a visionary." Your Next Steps: Ask yourself and really think about this question: Who do I need to become next year? Take some time to journal through some of the other prompts in this episode. If you aren't an Inner Circle member, you can still plan alongside us for your Best Year Ever! Purchase the masterclass here and join us (members and non-members alike!) on January 16th at 12pm ET for a live Q+A. If you are looking for high-level support in your retail business, I'd love to see you inside my Level Up Mastermind. You can apply for the 2026 cohort here. This is where the magic happens, my friends.   Related podcasts we think you'll like:  Episode 178: 3 Top Success Mindset Musts for Retailer Owners Episode 183: Fine Tuning Your Retail Business Operations with Business Strategist Gwen Bortner Episode 285: Avoiding Retail Burnout: Closing Loops and Leaning In to Your People   About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Is your business steering your life instead of the other way around?  In this episode, I'm reminding creative shop owners that thriving retail doesn't happen by accident – it's designed with purpose. As we wrap up the year and move forward into 2026, I'm sharing my "captain your own ship" approach to intentional business planning. Let me teach you how to stop drifting with the tides of the economy, staff changes, or trends, and start charting your course toward profit, joy, and freedom. Smart Retail Strategies to Design Your Best Year Yet: Learn how planning brings the future into the present so you can take control now. Learn how to shift from reacting to leading with clarity and purpose. Create a one-page plan that keeps your business focused and flexible. Embrace the CEO mindset every creative shop owner needs for the year ahead. "Hope is not a strategy. Clarity is." Your Next Steps: Reflect on what worked and what didn't this year. What are you super proud of? What wouldn't you do again? Grab my Design Your Best Year Ever Workshop to create your intentional 2026 plan. We will meet live on January 13th at 2pm ET for a Q+A. Anyone who purchased the stand-alone class and anyone in my Inner Circle or Level Up Mastermind (this masterclass is included in your membership) is invited to this live workshop! Related podcasts we think you'll like:  Episode 196: New Revenue Stream Ideas for Your Retail Business Episode 212: Pushing Through Business Blocks with Guest Expert Jane Bellante Episode 263: Why CEO Time Isn't Optional in Your Retail Business   About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank yo

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Let's face it – most shop owners can sell naturally, but teaching your team to do the same without feeling "salesy" can often be tricky.  In this episode of the Creative Shop Talk Podcast, I'm sharing five easy, actionable prompts you can teach your staff to boost confidence, build genuine customer connections, and make sales feel natural (not pushy!). These simple, human-centered tools will help your team move from awkward to authentic – and you can start right now. Actionable Sales Strategies for Your Retail Team: 5 conversation starters to guide sales without pressuring your customers How to use demos and storytelling to connect with customers Why choice-based language makes buying easier The power of curiosity and gratitude in every sale How to create a culture of service, not sales scripts Your Next Steps: Teach the 5 conversation starters outlined in this episode to your team. Share this episode with them, even! Pick one of them and start using it today. Practice it on the sales floor. Share your results with me on Instagram! (I hope you are already following along @wendybatten.biz)  Related podcasts we think you'll like:  Episode 272: Unlocking Team Potential: Nurturing a Culture of Ownership Episode 208: Stacking Your Team with Guest Expert Shelli Warren Episode 84: 6 Tips to Amplify Your Team's Performance this Holiday    About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Are you feeling burnout creep in? Are you just plain tired of making all of the decisions? You're not alone. In this episode, I'm getting honest about burnout, decision fatigue, and what really causes that drained, frazzled feeling. (Hint: it's not just working too much!) Through my own recent experience, I'm sharing how leaning into trusted mentors and peers can reignite clarity, confidence, and momentum. I know you'll walk away inspired to simplify, close open loops, and stop overcomplicating your next steps. What You'll Learn About Burnout and Overwhelm in Retail: Why burnout often stems from indecision, not just overwork The power of leaning into the support of others instead of trying to "figure it out" alone How to fast-track decision-making by trusting mentors and peers The importance of investing in both mindset and skill-building at every stage Your Next Steps: What "open loops" from your to-do/results list can you close this week? Make a short list and carve out a small amount of time everyday to get them closed. Remember: You don't have to do it alone! You can do, delegate, delete, or defer.  If you are looking for a place for valuable support from your peers in retail, I'd love to see you inside my Level Up Mastermind.  We are a small group of retailers who are growing our businesses with trusted support, honest feedback, and the accountability that keeps burnout at bay. Apply now and take your next step toward light, confident leadership. Related podcasts we think you'll like:  Episode 185: Avoid Burnout with Guest Expert Dr. Ashley Margeson Episode 230: Takeaways from my Mastermind Retreat: Building Connections and Strong Businesses Episode 261: How to Stay Focused and Get Things Done   About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Sometimes simple things make the biggest impact - and in this episode, I'm proving it with a story about my "famous" frozen turkey stuffing. Confused yet? Don't be! If you are an independent retailer you are in the right place, I promise! This episode is for retailers who need a refreshing reminder that running a successful shop (and life!) doesn't have to be overcomplicated. The KISS method - Keep It Super Simple - isn't about cutting corners, it's about focusing your time and energy where it truly matters. Key Takeaways Regarding the KISS Method: Why simplicity fuels both joy and profitability in your business How overthinking creates burnout and decision fatigue Ways to apply the KISS method to your marketing, events, operations, and even your personal life Why "done is better than perfect" can be your best mantra this season Your Next Steps: Audit your to-do/results list this week. What can you simplify, delegate, or eliminate? Run it through the KISS filter—light, easy, and aligned with what matters most. Join us in the Retailer's Inner Circle today! You'll have access to my Operations and Marketing Playbook every month that is full of tools that will help you KISS in your indie retail business.  Related podcasts we think you'll like:  CST Holiday Podcast Playlist Episode 197: A Monthly Debrief: A Simple Activity All Retail Shop Owners Should Be Doing Episode 126: 10 Simple Ways to Level Up Your Shop About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank y

  With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Ever stop mid-holiday hustle in your retail shop and think, "Why am I even doing this? Does this even matter?" This episode dives straight into that question. I'm sharing how meaningful connection - not just transactions - creates the kind of community and joy that keep both you and your customers coming back. You'll learn how to balance a strong back of house (all the CEO work I talk about!) and a remarkable front of house that keeps your customers coming back again and again. Some Highlights from this session: Why human connection is your shop's secret superpower How to blend "back of house" structure with "front of house" heart Ways to intentionally design remarkable in-store experiences and make your customers feel like they belong in your store Providing small, unexpected moments to your customers makes them feel seen and valued, building a truly memorable brand Your Next Steps: Grab your journal and put some thought into these questions: "Why does your shop exist? How does your business make people feel? Is it worthwhile and fulfilling to you?" Listen in to the Holiday Podcast Playlist to get yourself on the fast track to success in every aspect of your retail business this holiday season. Check out these book recommendations: The Art of Gathering by Priya Parker and Unreasonable Hospitality by Will Guidara. Get an application in for my Level Up Mastermind. On top of high touch coaching with me, you'll meet retailers from all over the world doing really awesome things. Plus, we are planning a meet-up again this year in my tiny fishing village. :)  Related podcasts we think you'll like:  CST Holiday Podcast Playlist About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Holiday Success Planning Guide is now a standalone masterclass, which means it's available without an Inner Circle membership! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year.  Are you ready for more profits this holiday season? I'm hosting a FREE 60 minute Holiday Profits Workshop on October 20 at 1pm EST. Yes, you read that right - it's free! Get yourself registered HERE. In This Episode: Have you ever wondered what sitting in on a coaching call with me would be like? Are you curious about the Inner Circle? Well you tuned in to the right podcast today, my friends. In this episode, which is directly from a recent coaching call inside my Retailers Inner Circle program, I'm answering 10 questions/sharing takeaways from real retailers inside my Retailer's Inner Circle. We call it 10 in 10 because the idea is I'm answering 10 questions in 10 minutes. But, yes, this episode is a little longer than that. ;) What you're getting today are quick, practical tips and inspiration for your busiest season yet. From vendor events to pricing for profit, money dates, and mindset shifts, this session will get you thinking (and acting!) like a true CEO - just in time for the holidays. Some Highlights from this session: How to run "Meet the Maker" events that boost sales and visibility The money date habit every successful retailer swears by Why being "nicely priced" can destroy your profits How the mere exposure effect can skyrocket your in-store sales A mindset shift to stretch yourself beyond "fine" into fantastic Your Next Steps: Take action by planning how you will review your financials at your next CEO date. Join the Retailer's Inner Circle to be part of these 10 in 10 sessions every Friday in October and more! (Replays are also available!) Grab your spot in the Free Holiday Profits Workshop on October 20th and finish the year strong. Related podcasts we think you'll like:  Episode 89: Money Talk & Mindset with Profits First Coach April Stroink Episode 263: Why CEO Time Isn't Optional in Your Retail Business Episode 268: Awesome Isn't Accidental: Raise the Retail Standards in Your Shop About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Holiday Success Planning Guide is now a standalone masterclass, which means it's available without an Inner Circle membership! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year.  In This Episode: The holidays are coming fast, but with the right plan, chaos doesn't have to be part of your story. In this episode of the Creative Shop Talk Podcast, I'm recapping the biggest takeaways from our recent Holiday Prep Coaching Week inside the Retailer's Inner Circle. With just 86 days left in the year, now's the time to get intentional, prepare, and create a season of profit and joy instead of stress and chaos. Key Takeaways: Holiday chaos is optional (and how to avoid it) The importance of defining your version of success beyond sales How to let your customers guide your calendar and promotions Simple ways to remove bottlenecks and streamline your season Why profit and hospitality matter more than constant discounts Your Next Steps: Download the Holiday Success Guide now! It's available for free to members of the Inner Circle and for a low price for non-members. For $97, you can rewatch the modules year after year. I'd love to hear what success means to you as it relates to the holiday season. When January 1, 2026 comes and you are ringing in a new year, what metrics will you use to rate your success in 2025? Jump in my DMs on Instagram and let's chat! Related podcasts we think you'll like:  Episode 182: Fresh Ways to Wow & Delight Your Customers This Holiday Season Episode 184: Holiday Sales Tips From Seasoned Shop Owners Episode 234: Simple Shifts to Boost Your Bottom Line This Holiday Season Episode 277: How to Debrief Your Events Like a Pro: The Retailer's Checklist   About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   This is where your podcast html will now go Holiday Success Planning Guide is now a standalone masterclass, which means it's available without an Inner Circle membership! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year.  In This Episode: The holidays aren't just about surviving Q4 - they're about setting yourself up for success in the year ahead. In this episode of the Creative Shop Talk Podcast, I'm sharing practical strategies to "future-proof" your retail business. From experimenting with new revenue streams to delighting first-time customers, I'll teach you how to use the busiest season as a launchpad for a thriving 2026. Key Takeaways: How to use Q4 momentum as a springboard into the new year (peak-end rule) Ideas for testing new product lines, partnerships, or experiences Why "wow and delight" moments keep customers coming back (you want to be memorable!) Simple strategies for January sales so your revenue doesn't collapse after the holidays Smart ways to leverage data and technology (without losing your personal voice/touch) Your Next Steps: Download the Holiday Success Guide now! Grab my stand alone Sales Accelerator course. Revisit your Q4 strategy, and choose one experimental new revenue stream to implement this season. Related podcasts we think you'll like:  Episode 278: Behind the Counter with Megan Macdonald: How She Built a Profitable Two-Location Shop and Gained Her Freedom Episode 231: 3 Simple Retail Marketing Levers to Increase Your Holiday Sales Episode 179: Retailer Success Series: Jess Gebauer, on Using Unique Marketing and Sales Strategies About your host, Wendy Batten In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG  All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/    In This Episode: Two types of shop owners are shaping the future of retail, and knowing which one you are could change everything. In this episode of Creative Shop Talk, I'm diving into the two distinct types of retail shop owners I've been noticing and I'm challenging you to decide which one you are. Drawing from my recent trip to Texas, coaching sessions, and mastermind conversations, I'll share the patterns I'm seeing and some other takeaways from my recent coaching sessions and travels that I think will be helpful to you and your business growth. Key Takeaways: The two types of retail shop owners and how to identify where you land Why resisting change can hold your business back The role of margin and white space in fueling creativity How consistency builds trust without causing stagnation Why confidence is built through small, actionable steps "Don't confuse consistency with sameness." -Wendy Batten Your Next Steps: Reflect honestly: Which shop owner type describes you best? Build margin: Create time for reflection and creative space in your week. Take one step: Pick a small, doable action that builds confidence. Seek community (with me!): Surround yourself with growth-minded peers. Explore the possibilities in the Retailer's Inner Circle or Level Up Mastermind for deeper support! Related podcasts we think you'll like:  Episode 169: 5 Easy Ways to Improve Your Profit Margins (and Why You Should!) Episode 191: Retail Growth Through Small Steps Episode 234: Simple Shifts to Boost Your Bottom Line This Holiday Season About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank yo

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Ever feel like your shop is running you instead of the other way around? You're not alone, and today's guest proves there's a better way. In this inspiring episode of the Creative Shop Talk Podcast, I'm welcoming Level Up Mastermind member Megan Macdonald, founder of Sandwick Bay Candles. Megan joins me all the way from a small island in Scotland. She's sharing her journey from making candles at her kitchen table to running a thriving retail and wholesale business with multiple revenue streams, including a coffee bar and subscription boxes. You'll hear how Megan unshackled herself from feeling tied down to her shop, built a strong team culture, and created the freedom to travel while still growing her business. Her story is a powerful reminder that with the right systems and mindset, you can build a profitable business that supports your dream life. Key Takeaways from This Conversation:   Building multiple revenue streams to fuel growth Creating freedom with strong systems and team trust Embracing scary but necessary growth decisions Balancing life, travel, and business without burnout Your Next Steps: 1. Reflect: What part of your business feels like it's tying you down? 2. Act: Identify one system or process you can delegate this week. 3. Dream: Ask yourself, "What needs to be true for me to step into my next level?" 4. Join us: Want to hang with like-minded shop owners from all over the world like Megan? The wait-list for the Level Up Mastermind is open! Add your name to the list today. Related podcasts we think you'll like:  Episode 126: 10 Simple Ways to Level Up Your Shop Episode 219: Retailer Success Series: Behind the Counter with Inner Circle Member Jeanne Terrill Episode 239: Behind the Counter: Building the Business You Wish Existed with Jasmine McCue   About Megan and Sandwick Bay Candles Megan started Sandwick Bay Candles as a side hustle while on leave from her Occupational Therapy career when her youngest child was little. During her leave, her passion for candlemaking grew and so did the business. During the lockdown in 2020, business exploded for Megan, causing her to move her small workshop (which started at the kitchen table!) to a lifestyle shop in Stornoway, Scotland. Today, Sandwick Bay Candles is anticipating the opening of a second store and stocking candles at many other small businesses in the area.    Megan is a member of the Level Up Mastermind and the Retailer's Inner Circle.   You can follow along with Megan here:  Instagram | Facebook | Website About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably, with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Holiday Success Planning Guide is now a standalone masterclass! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year.  LAST CHANCE! Want to plan your entire Q4 with me LIVE? Join me and a small group on September 15th and let's get down to business. Limited seating for this quarterly planning session.    In This Episode: Ever wonder what makes an event or promotion truly successful? The secret isn't just in the planning—it's in the debrief. In this episode of the Creative Shop Talk Podcast, I'll walk you through my proven event debrief framework that top retailers use to grow smarter, stronger, and more profitable with every event. From tracking costs to capturing customer feedback, you'll discover how a simple 10-minute review can uncover hidden wins, highlight areas to improve, and keep your energy aligned with your business goals. As your retail shop's event calendar builds and Q4 approaches, you can't afford to miss this episode. Takeaways Around Event Debriefing: Why debriefing is where the real magic (and money) happens How to track profitability, costs, and ROI effectively The importance of reviewing marketing effectiveness and customer impact Checking operational flow and team energy post-event Capturing momentum for future sales and engagement Your Next Steps: Download the event debrief checklist (for members of the Inner Circle!) Revisit your last event — what worked, what didn't? Get the Tools & Support – Grab the Holiday Success Planning Guide for step-by-step guides, calculators, and planning templates to make 2025 your best and most relaxed holiday season yet. At only $97, you can't afford not to! (It's free for Inner Circle Members!) Plan With Me Live – Join the upcoming CEO Planning Workshop to map out your holiday strategy alongside me and other shop owners. Join the Inner Circle - Don't let another holiday season go by without my and other likeminded retailers' support! And remember: your membership gets you unlimited access to the Holiday Success Bootcamp, the Profit Planning Masterclass, and so much more. Related podcasts we think you'll like:  Episode 102: Three Ways to Effortlessly and Easily Increase Sales After Events Episode 143: How to Plan and Host Successful Events and Promotions in Your Shop Episode 145: How to Market Promotional Events in Your Shop About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

   With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Holiday Success Planning Guide is now a standalone masterclass! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year.  Want to plan your entire Q4 with me LIVE? Join me and a small group on September 15th and let's get down to business. Limited seating for this quarterly planning session.    In This Episode: September is here - and for retailers, that means it's time to get serious about holiday planning!  In this episode of the Creative Shop Talk Podcast, I'm sharing why Q4 doesn't have to feel overwhelming and chaotic. Instead, with a little intention and front-loaded planning, you can step into the season with more joy, profit, and ease. Whether you're joining the Inner Circle live coaching week (free for members September 15-19) or DIY-ing the Holiday Success Guide, this episode will inspire you to take action now so the season feels aligned and profitable. Key Takeaways: Why defining your version of success is the key to a great Q4. How to map out your "profit path" and choose what to prioritize. The importance of scheduling "big rocks" to avoid burnout and missed opportunities. Practical strategies for marketing, promotions, and prepping your team. Your Next Steps: Define what success looks like for you this holiday season. Review your revenue streams and decide where to focus. Block out your "big rocks" on the calendar—both business and personal. Share your Q4 goals with us inside the Retailer's Inner Circle or tag me on Instagram! Get the Tools & Support – Grab the Holiday Success Planning Guide for step-by-step guides, calculators, and planning templates to make 2025 your best and most relaxed holiday season yet. At only $97, you can't afford not to! (It's free for Inner Circle Members!) Plan With Me Live – Join the upcoming CEO Planning Workshop to map out your holiday strategy alongside me and other shop owners. Join the Inner Circle - Don't let another holiday season go by without my and other likeminded retailers' support! And remember: your membership gets you unlimited access to the Holiday Success Bootcamp, the Profit Planning Masterclass, and so much more. Related podcasts we think you'll like:  Episode 275: How Top Shop Owners Are Planning Their Holiday Strategy Episode 121: Holiday Prep: 5 Tips to Help You See More Profits & Ease During the Holidays Episode 94: The Retailer's Ecosystem: Where To Spend Your Time and Focus Within Your Business   About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

  Add graphic here   With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   Holiday Success Planning Guide is now a standalone masterclass! Click HERE to grab it now. You can walk through the sessions at your own pace and rewatch it year after year.  Want to plan your entire Q4 with me LIVE? Join me and a small group on September 15th and let's get down to business. Limited seating for this quarterly planning session.    In This Episode: Are you heading into the holiday season feeling overwhelmed, reactive, and unsure how to hit your numbers? You're not alone—but the good news is there's a better way. In this episode of the Creative Shop Talk Podcast, I'll share exactly how real retailers are taking control of their holiday planning to finish 2025 strong. We'll pull back the curtain on the strategies and ideas a few of my clients are implementing this holiday season. Instead of relying on "hope marketing" or last year's results, my clients are setting themselves up for success—complete with setting profit goals, tightening inventory, and breaking down sales targets week by week. You'll learn how to do that too! Remember: reverse-engineering your goals creates focus, clarity, and confidence while protecting your profits. Key Takeaways: Why reverse-engineering your goals creates clarity and focus Why you need to set profit-based (not just revenue) targets The importance of weekly planning for staffing, inventory, and marketing Using tools like the Profit Calculator and Holiday Bootcamp for success Shifting from reactive to proactive leadership as a retail CEO   Your Next Steps: Set Your Profit Goal – Decide what you want left after expenses this holiday season. Reverse Engineer Your Plan – Work backward from that profit goal to map out sales, inventory, and expenses. Get the Tools & Support – Grab the Holiday Success Planning Guide for step-by-step guides, calculators, and planning templates to make 2025 your best and most relaxed holiday season yet. At only $97, you can't afford not to! Plan With Me Live – Join the upcoming CEO Planning Workshop to map out your holiday strategy alongside me and other shop owners. Join the Inner Circle - Don't let another holiday season go by without my and other likeminded retailers' support! And remember: your membership gets you unlimited access to the Holiday Success Bootcamp, the Profit Planning Masterclass, and so much more.   Related podcasts we think you'll like:  Episode 271: Back of the Napkin Math: Simplifying Profit Planning for Retailers Episode 231: 3 Simple Marketing Levers to Increase Your Holiday Sales Episode 222: 6 Things to Do This Month to Prepare Your Shop for the Holidays About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast.  For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: The holidays are coming. Time to revisit this crucial part of your business.  One bad shopping experience can send a loyal customer packing. The good news? You have the power to make every visit unforgettable. Let's talk about your customer's journey. In this episode of the Creative Shop Talk Podcast, I'm sharing actionable strategies to enhance every stage of your customer journey—from first discovery to post-purchase follow-up. I'll walk you through a 5-stage audit that ensures shoppers feel welcomed, valued, and eager to return - every single time. You'll learn how to create a consistent, memorable experience that boosts loyalty, sales, and joy in your business! Let's dive in! What You'll Learn About Your Customer Journey: Why customer experience begins long before shoppers walk through your door How to audit first impressions, storefront appeal, and in-store ambiance The importance of consistent, trained staff interactions Tips for frictionless checkout and meaningful farewells Creative post-sale follow-up ideas to keep customers coming back Your Next Steps: Audit Your Customer Journey – Walk through your store with fresh eyes (or have a secret shopper do it!) and note one improvement you can make at each stage: discovery, entry, in-store, checkout, and post-sale. Join the Retailer's Inner Circle – Get access to in-depth masterclasses on merchandising, marketing, and customer experience so you can keep refining your shop every month. Retail Marketing & Sales Accelerator is now available ON DEMAND! – Learn how to attract, convert, and retain customers with heart-centered, effective marketing strategies—at your own pace. Join my Love List – Get my weekly coffee chat emails with tips, inspiration, and updates on programs designed to help you thrive in retail! Sign up here: wendybatten.com/lovelist and add your name/email to the list! Related podcasts we think you'll like:  Episode 118: How To Create Loyalty and Amazing Customer Experiences with Guest Expert & Author: Shep Hyken Episode 144: How to Create a Customer Journey Map Episodes 163-166: Simple Sales Strategy Series Parts 1-4 Episode 243: Behind the Counter: Creating Customer Joy in Retail with Kim Williams of the Polka Dot Press Episodes 249-251: Stop Hiding and Be Known: The Retailer's Visibility Series About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

  With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Struggling to improve retail staff sales training without turning your store into a pushy sales zone? You're not alone! Let's talk about it. In this episode, I'm sharing how independent retailers can flip the script from selling to serving—while boosting revenue. Learn how to build a positive sales mindset and create a sales culture in retail that feels good for everyone involved: for you, your staff, and your customers. Key Takeaways on Selling Confidently: Train your team to confidently engage customers without feeling "salesy" Shift from a pressure-based model to a service-first sales approach Create simple, effective strategies to support your staff's sales success Your Next Steps: Flip the Script Internally: Reframe sales as serving, not selling. Start using this language in team meetings. Train Your Staff with a Simple Framework using the 5-step approach highlighted in the episode. Practice Customer-Centered Language and coach confidence. Join the Retailer's Inner Circle! Related podcasts we think you'll like:  Episode 252: Creating a Culture of Hospitality in Your Retail Business with Guest Expert Stephanie Miller Vincent Episode 266: Retail Growth Tips You Want to Try with Yarn Guru Cadence Kidwell Episode 268: Awesome Isn't Accidental: Raising the Retail Standards in Your Shop About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Ready to transform your team from task-doers to strategic thinkers? In Episode 272 of the Creative Shop Talk Podcast, I'm answering a question from one of my Mastermind members, Dan Haynes: How do we flip the mindset of management-level team members from task-oriented to strategic thinking?  I'm diving deep into nurturing effective leadership and fostering genuine team buy-in. You'll discover how to empower your employees, cultivate ownership, and build the culture you've always envisioned. I'm tackling the common challenge of getting your team to think strategically and guide the operation, rather than just completing tasks. Key Takeaways on Leadership and Culture: Clarify Your Vision: Ensure your team understands the business vision and their role within it. Provide Tools & Nurture: Equip your team with necessary training, like time management and prioritization, and offer ongoing support. Empower Decision-Making: Foster strategic thinking by asking "what" and "why" questions, encouraging them to think proactively. Utilize KPIs and Explain the "Why": Help your team understand the ripple effect of their actions by connecting their efforts to key performance indicators and overall business goals. Celebrate Wins & Give Feedback: Encourage growth through constructive feedback using the "start, stop, continue" framework, and acknowledge their successes. Your Next Steps: Reflect on your current delegation style. Where can you let things go and trust your team more?   Pick any of the takeaways above and get to work:  Begin using the "stop, start, continue" framework Start using "what" and "why" questions/interactions with your team. Celebrate employees' wins and give them feedback.   Join the Retailer's Inner CircleJoin me inside the Retailer's Inner Circle—our signature coaching community where retailers like you get tools, coaching, and lead your team with more confidence Related podcasts we think you'll like:    Episode 153: Recipe for Success: 4 Leadership Lessons We Can Learn from Erin French of The Lost Kitchen Episode 223:Behind the Counter: Buying an Existing Business with Shop Owners Dan & Robin Haynes Episode 244: Behind the Counter: From E-Commerce to Brick and Mortar with Chris Waddy About your host, Wendy Batten   In case we haven't met yet, I'm Wendy Batten, retail business coach and founder of the Retailer's Inner Circle. With over 30 years of experience running successful businesses, I now help independent shop owners grow profitably and sustainably—with more confidence and joy. I've had my own business columns in featured magazines, such as What Women Create and other top publications, worked with some of the top industry brands as retail care manager, and I've supported hundreds of retailers through coaching, speaking, my programs, and this podcast. For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's current programs and services for shop owners can be found HERE.  Never miss an episode! Subscribe to the Creative Shop Talk Podcast and get the tools, inspiration, and strategies you need to thrive as an independent retailer.Click here to subscribe to iTunes!  Loved the episode? Leave a quick review on iTunes- your reviews help other retailers find my podcast, and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

 With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode:   Let's simplify the numbers you need to know and why in your retail business. Don't be that retailer that is overwhelmed by numbers in retail—or worse, avoiding them altogether. In this episode of the Creative Shop Talk Podcast, I'm sharing the surprisingly simple method I use to help retailers finally understand their sales goals, profit margins, and growth potential. Say goodbye to spreadsheet stress and hello to clarity with my Profit Planning Masterclass and "back-of-the-napkin" profits calculator. It's the calculator you have been waiting for and my clients LOVE.  Whether you're just getting started or years into running your retail business, this is the financial pep talk and practical tool you didn't know you needed. What You'll Learn about Profit Planning: Why profit is essential (and not a dirty word!) What your "keep the lights on" number is and why you need to know it How to calculate your real sales goal using 3 simple numbers: foot traffic, conversion rate, and average order value The link between confident planning and business peace-of-mind Your Next Steps: Grab the Profit Planning Masterclass! Visit wendybatten.com/profit to access the $47 on-demand workshop and get the simple sales calculator that helps you set clear profit goals. Calculate Your "Keep the Lights On" Number Identify your essential operating expenses—like rent, payroll, inventory—and plug them into the calculator to find out your real sales goal. Gather 3 key data points from your POS system: Average Order Value (AOV), Foot Traffic, and Conversion Rate. Set a Weekly or Monthly Sales Goal Use the calculator to determine exactly how much revenue you need—and how many customers you need to serve to reach it. Talk to Your Team Share your new goals and engage your team in improving sales through better customer service and upselling techniques. Join the Retailer's Inner CircleGet ongoing support, coaching, and access to my full library of trainings and tools. Related podcasts we think you'll like:    Episode 31: 7 Strategies to Attract Foot Traffic to Your Brick and Mortar Episode 103: Increase Sales With Your Silent Salesperson: Signage Episodes 163-166: Simple Sales Strategy Series About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.  Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.  I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/    For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's programs and services for shop owners can be found HERE.  Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!

  With host retail coach Wendy Batten   https://wendybatten.com/podcast-intro/   In This Episode: Feeling stuck in perfectionism or weighed down by self-doubt? You're not alone—and you don't have to stay there! In this quick yet powerful coffee chat, I'm sharing real conversations I've had with shop owners navigating mindset challenges like imposter syndrome, overwhelm, and lack of confidence. You'll walk away with practical mantras, empowering reminders, and actionable strategies to help you move forward—even when things feel messy. What You'll Learn: Why "done is better than perfect" is a game-changing mantra How to prioritize progress over pressure in your retail business Ways to quiet your inner critic and own your role as CEO Simple strategies for leading your team with confidence Reminder: Your dream clients are looking for the real, imperfect you. You don't have to be filtered and perfect to attract your dream clients. "Everything is figureoutable." - Marie Forleo Your Next Steps: Take 10 minutes this week and make a list of what makes your shop unique. Know WHY your customers love you and lean in to that.  Identify one task you're overthinking and complete it. Check in with your team. Ask for help where you are stuck. (I'm here for you!) Jump on over to https://wendybatten.com/work-with-me/! From here, you'll be able to join the Retailer's Inner Circle or grab on-demand workshops, including what just dropped: my Profit Planning mini-masterclass that includes the "back of the napkin" easy profit planning calculator, my members are raving about! It's only been available for my coaching clients in the past, but for a limited time, we're offering it to you, our podcast listeners. (Members already have access!)   Related podcasts we think you'll like:  Episode 128: 5 Ways to Recreate That Disney Cash Flow Magic Inside Your Shop Episode 153: Recipe for Success: 4 Leadership Lessons We Can Learn from Erin French of The Lost Kitchen Episode 161: Takeaways from my Recent Mastermind Retreat About your host, Wendy Batten In case we haven't met yet, I'm Wendy, a small business coach and founder of the Retailer's Inner Circle, where I help other independent shop owners learn how to gain the right business skillsets to see more profits, paychecks, and joy as they navigate running their retail business.  Through online classes, business coaching programs, speaking, and a top-ranked podcast, I've helped hundreds of retailers around the globe reclaim their dream and see the success they want from their beautiful shops. My signature private coaching community, The Retailer's Inner Circle, has helped retailers around the world build their retail business skill sets and confidence.  I am proud to have been featured in several major publications, including my own business column in What Women Create magazine. I have been privileged to be a guest on top-ranked podcasts and sought-after as a guest speaker and teacher for several brands, associations, and communities that are passionate about the success of independent retailers. When I'm not coaching, you will find me either DIYing and renovating my very imperfect old crooked cottage by the sea in the UNESCO World Heritage town of Lunenburg, NS, or blogging about our travel and RVing adventures and the weird fun things we get up to in our coastal village. I'd love to invite you to check out one of my free resources for real retailers at https://wendybatten.com/free-resources/    For more support from Wendy   Join Wendy's CEO Planning Session for Retailers Retailer's Inner Circle - Join Wendy inside the best retailer's community Free resources for shop owners   Hang out and connect with Wendy on IG    All of Wendy's programs and services for shop owners can be found HERE.  Subscribe & Review on iTunes Are you subscribed to my podcast? If you're not, I'd love you to consider it. Subscribing means you won't miss an episode! Click here to subscribe to iTunes! If you want to be more of a rockstar, I'd love it if you could leave a review over on iTunes as well.  Those reviews help other retailers find my podcast and they're also fun for me to go in and read. Just click here to review, select "Ratings and Reviews" and "Write a Review" and let me know what your favorite part of the podcast is. So grateful for you! Thank you!