Your Digital Marketing Coach with Neal Schaffer
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As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
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Are you a small business owner feeling overwhelmed by AI? You're not alone. While enterprise companies throw massive budgets at custom AI solutions, you're wondering how to get started without breaking the bank or spending hours learning complex prompts. In this episode, I sit down with Phil Pallen, author of AI for Small Business and creative branding expert, who reveals the simple framework that's helping small business owners find immediate AI wins. Phil shares his journey from studying me...
Most entrepreneurs are obsessing over the perfect AI prompt when they should be building systems instead. In this episode, I share the game-changing framework I taught at a workshop recently at Chapman University that helped students create compelling, targeted content in under 30 minutes. Discover why context beats prompts every time and learn the same 3-pillar system I recommend to my Fractional CMO clients. What You'll Learn: Why treating ChatGPT like a "vending machine" kills your content...
Are you spending hours every week creating social media content with little to show for it? You're not alone. The average business owner wastes over 3 hours weekly on social media that doesn't generate leads or sales. In this game-changing episode, I sit down with Katie Brinkley, founder of Next Step Social and author of "The Social Shift," who reveals her proven 4-post strategy that cut her content creation time from hours to just 40 minutes per week - while dramatically increasing her resul...
Most marketers treat YouTube like Facebook or LinkedIn - posting content and hoping to drive traffic back to their website. This approach fails because YouTube is fundamentally different. It's a recommendation engine, not a traditional social platform. In this episode, you'll learn why successful YouTube creators think differently than marketers, discover the research strategy that reveals what content YouTube actually promotes in your niche, and get the framework for creating videos the algo...
Ever wonder how someone goes from frustrated agency employee to building a trusted content empire? Derek from NapLab shares his remarkable journey of turning a terrible mattress shopping experience into a business that replaced his salary in just two months. In this episode, you'll discover Derek's "create what you wished existed" approach to content strategy, why he started testing mattresses in a cramped one-bedroom apartment with nothing but a cell phone and lamp lighting, and how this hum...
Tired of spending hours researching agencies only to end up more confused than when you started? In this episode, I reveal my solution to one of marketing's biggest time-wasters: finding the right agency partner. After years of getting asked "Neal, who would you recommend?" for everything from SEO to video production, I decided to do something about it. I partnered with Clutch, the leading B2B service provider platform, to personally curate 12 specialized directories of agencies I actually re...
Sales and marketing teams at war? You're not alone. While most companies treat these as separate functions fighting for resources, the winning businesses have cracked the code on true revenue alignment. In this eye-opening episode, I sit down with A. Lee Judge, author of "CASH" and founder of Content Monster, who reveals the uncomfortable truth about why some companies are eliminating CMO positions entirely and replacing them with Chief Revenue Officers. But it's not what you think. Lee, who ...
Struggling to compete with content creators for attention on social media? What if I told you that one innovative company decided to turn their entire team into creators instead of hiring expensive influencers? In this revealing episode, I break down how Buffer revolutionized employee advocacy by moving beyond "please share our company posts" to "please build your own personal brand." The results? 90% participation, over 2.5 million total reach, and a cultural shift that's making competitors ...
Tired of cold emails that get ignored? What if I told you that sending gourmet cookies could be more effective than your entire digital marketing budget? In this eye-opening episode, I sit down with Corey Quinn, former CMO at Scorpion and author of “Anyone Not Everyone,” who reveals how gift-based outreach became their company’s #1 sales channel - outperforming a $6 million marketing budget that included ads, content, and 100 annual events. Corey shares the exact strategy that helped close...
Are you getting generic, robotic outputs from ChatGPT that sound like everyone else's AI-generated content? You're not alone—and you're definitely using AI wrong. In this episode, I'm revealing my ASKNEAL™ framework, a revolutionary 7-step system I developed while revising my bestselling book "Maximizing LinkedIn for Business Growth." This isn't just another AI hack—it's a complete methodology for collaborating with AI tools to amplify your authentic voice across every aspect of your business...
In today’s show, we’re going deep into one of the hottest topics for any entrepreneur right now: how to really use AI to grow your brand and business. Many of us know the power of AI, but we don’t always know where to start or how to keep our work from sounding robotic. That’s why this talk with John Suarez, co-author of The Marketer’s Manual on Generative AI, is so important. You’ll hear simple ways to plug AI into your daily tasks, tips to avoid overthinking it, and why your brand still nee...
Today we’re going to talk about something that can change the way you grow your brand — how you follow up. So many people focus on getting new followers, but the real gold lies in the people you’ve already talked to. It’s easy to lose track of warm leads, superfans, and partners when your messages are buried in your DMs and emails, which is why organizing your contacts and creating a system for follow up is so important. When you have a personal CRM, you stop leaving money a...
In this episode, I’m bringing you an eye-opening conversation with Bruce Clay, the man many call the Father of SEO. We explore how search engine optimization has evolved over nearly three decades and how AI is changing the rules once again. Bruce shares why SEO is more than just keywords — it’s about owning your place on the search results page, understanding intent, and working across teams to grow your traffic. If you want your business to stay visible and keep driving res...
Welcome to a very important episode of the Your Digital Marketing Coach podcast. Today I’m diving deep into one of the biggest changes happening in digital marketing right now: the silent collapse of traditional SEO. For years, search engines—especially Google—have been a major source of traffic for businesses. But with the rise of AI tools and new ways people search for information, that traffic is shrinking. This episode will help you understand what’s going on, why it matters to your busin...
In this episode of the Your Digital Marketing Coach podcast, we’re taking a deep dive into a platform that’s often overlooked in digital marketing — YouTube. With so much talk around LinkedIn, TikTok, and even AI-driven search, it’s easy to forget that YouTube is the second largest search engine and a massive opportunity for both B2C and B2B marketers. My guest, YouTube expert Dane Golden, shares why YouTube is more than just a place to post videos — it's a powerful engine for growing trust, ...
If you’re creating content without repurposing it, you’re leaving value — and reach — on the table. In this episode, I break down my complete framework for turning a single piece of long-form “anchor content” into over 50 separate pieces of content across social, blogs, newsletters, and video platforms. Content is your most powerful digital marketing tool, but only if you treat it like the asset it truly is. This episode is for anyone who wants to grow their online brand, expand their reach, ...
In this episode, I sit down with Dr. Mary Beth McCabe, a university professor and co-author of one of the most widely used mobile marketing textbooks in the world. We dive deep into what it truly means to have a mobile-first mindset in your digital marketing. This isn't just about having an app—it's about how mobile impacts everything from messaging, email, and social to analytics and even AI. Whether you’re a small business owner or an experienced marketer, understanding mobile can help you ...
In today's episode of the Your Digital Marketing Coach podcast, I’m diving into something most people take for granted—the social media dashboard. You might still be using a tool built for posting links and photos, but today’s platforms demand more, especially with the rise of short-form video. This is a big deal, because the way you manage and share content can make or break your marketing efforts. I’ll share my personal journey of finding a better tool, and how switching dashboards helped m...
Your website is your digital storefront — so are you tracking the right things to make sure it's actually working for your business? In this episode of the Your Digital Marketing Coach podcast, I talk with analytics expert Philippa Gamse about what most marketers are missing when it comes to website data. Whether it's unclear calls to action, poor form conversion, or people dropping off your videos early, your analytics hold the key to fixing these leaks. Website analytics a...
If you're struggling to create enough content to grow your business, you're not alone. Even after years of podcasting and blogging, I still face this challenge. That’s why this episode is all about showing you a real-world system to scale content without breaking the bank. You'll learn how to use generative AI and trusted freelancers in a smart, repeatable way—all while staying under $1,000 a month. This is an important topic because content is at the heart of digital marketing. It brings peo...
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Have been listening to your podcasts for a couple of weeks and started to get so much wisdom out of it. Thank you for sharing so much useful info about instagram, about what influencers are and about different types of contents. Thank you ! Fran, The Paris Photographer
Interesting show. My thoughts on large numbers of Instagram followers, perhaps sometime soon there will need to be a way to group follows into sub-sets and have different feeds from these groups. I did listen to another podcast talk about this and questioning if it would be a good idea or not, they thought it should stay separate from something like Facebook groups. Do think it would be a good idea?