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If you've ever been curious about Pinterest, or are looking for ways to diversify your social media marketing, this episode is for you.Kate Ahl is the undisputed Queen of Pinterest marketing. In this episode she shares with us everything you need to know about the why and how of Pinterest marketing.Key Highlights[03:09] Introduction to Podcast Guest, Kate Ahl[05:33] How Kate Started on Pinterest[07:12] Special Characteristic of an Average Pinner[09:33] Companies That Would Best be Served by Pinterest[13:11] Understanding Pinterest Analytics[14:14] The First Steps You Should Do With Pinterest[15:33] Pinterest Guided Search[16:09] Pinterest Lens[18:28] What Makes Some Pinterest Accounts More Successful than Others?[22:51] Pinterest Image Trick[24:16] Pin Formats[29:33] My Pinterest Data[32:05] Why You Should Advertise on Pinterest[35:13] What to Look Out for on Pinterest in the Upcoming Months[42:12] Connect with KateNotable QuotesPinterest is a great informer of purchases.But oftentimes, what people fail to realize is that if you're already creating content, or you're writing articles, with Pinterest, it's just a simple switch of an image.What we tell people, if you're going to think about approaching the platform right away, is to get your profile set up, get a business account, get your profile set up, and think of it as how can I showcase who I am and what I do in this very top of the profile piece so people know right away.Images really need to be where your branding shines.But I think that people the power of sharing amongst the people is real. So people want to see it, they're gonna see of the things that you and I had talked about before is Pinterest still drives so much traffic, compared to all the other platforms that have really shut it off, for the sake of the pay-to-play. Pinterest still is an environment where you can just do organic marketing, you don't have to necessarily go into the pay to play.They're very careful about the conversation that happens over there, what they're being marketed to, and I think they were very careful as we navigated this chaos of 2020 and elections and COVID and all of that. They were like, We don't want any part of this. So if we can keep this little positive bubble here going on, and we're gonna keep that and I think a big part of that was kind of curating their advertising in a way that they could just keep that environment sacred.Our goal is to make Pinterest marketing accessible for everybody in a way that does not confuse them in a way that does not overwhelm them but gets them straight to the heart of what they need to know, as well as keeps them informed.Guest Links:Simple Pin Media: Connect with Kate on Instagram: More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: All of My Free EBooks: to my YouTube Channel: 
Welcome to Web3!I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related.In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wanting to learn about them knowing that Joe Pulizzi, the founder of Content Marketing World and Godfather of content marketing, is so invested in educating others around them, and after hearing Jeremiah Owyang's keynote speech, I now see things in a new light, and I think it is important enough that you do to.No, I am not investing in any NFTs, but I do see how brands (and content creators) can and will be leveraging Web3 technologies in the not-so-distant future.So, I am by no means an expert, and am very much a newbie, but I want to begin by sharing with you what I have learned and my perspective on this to help you all better understand the space.I am still very much in the R&D phase of learning about this latest trend, but if this is something you want me to talk more about on my podcast, please let me know!Key Highlights[03:50] Democratization of Content[05:56] What is Web 3.0?[06:09] The Sharing Economy[07:10] What is Blockchain[08:20] Where Blockchain Started to be Implemented[10:08] Sharing of Digital Ownership[14:14] Why Would I Want Creators to Invest in Their Communities?[18:12] Utilitarian Example of Monetizing Personal Brand[22:23] What to Do Now?[28:50] What is NFT?Notable QuotesBlockchain is the technology that will allow this to happen. And blockchain is a technology that allows us it's basically I guess, for lack of a better word, it is an accounting record, a ledger, which records every single transaction, and it can limit the number of iterations or the amount of ownership. I talked about the democratization of digital ownership. All of this is decentralized. There's not a person or an entity that owns it. It's decentralized by the framework of the technology itself, by the blockchain.And currencies have always had different values based on a number of different things. But if I am conducting a transaction with this gentleman with this taxi driver, why do we have to go through banks and foreign currency when we can do it in one global currency? Now, if assuming that we both believe in that currency, and we have that currency, there are a number of apps that make that transaction happen seamlessly. And that's really the core here is that once there's utility, these things take value.So right now, I think a lot of people are focused on the craters when it comes to NFT, the artists what have you. But it's equally important for brands to really understand this, because it is a growing economy. The economy of NF T's and cryptocurrency is already greater than influencer marketing.With the democratization of digital ownership, the democratization of financial transactions. It's almost like the democratization of community.Learn More:Join My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: My Free Ebooks Here: to my YouTube Channel: My Podcast Show Notes:
Of all of the marketing channels that exist, partnership marketing is one of the most under-utilized yet high potential opportunities that exist for businesses today.Best represented by affiliate marketing, when done right, affiliate marketing provides you with an army of incentivized influencers that are selling on your behalf and only paid when a sale is made on a 24/7 basis.Furthermore, there are a plethora of other "halo effect" benefits from this type of partnership marketing.Intrigued? Learn all about partnership from co-author, Matt Wool, who wrote the book on partnership marketing, Moving to Outcomes, and is also the CEO of the leading partnership marketing firm Acceleration Partners.Key Highlights[02:21] Introduction to the Podcast Guest, Matt Wool[03:42] How Matt Got Into Marketing and Writing Book[06:48] The Issues Matt Found With Affiliate Marketing[10:47] The Emergence of Influencer and Creator Economy[14:30] Affiliations on NFTs and Cryptocurrencies[16:57] What Prompted Matt to Write the Book[20:39] What is Partnership Marketing?[21:49] How to Scale This Type of Relationship?[23:25] How to Get Started[26:30] Recommended Platforms for Startups[27:03] Main Areas to be Aware OfNotable QuotesAnd you know, our, our philosophy has long been it's not necessarily should you work with someone, it's more how you worked with someone.What I think we really see is that this is going to have a significant impact on the overall partnership marketing landscape and One of the things that I think it is going to do is it is going to, in a lot of ways decentralize affiliate and influencer marketing.There's this potential for these kinds of limitless numbers have like many affiliate programs that are enabled by certain smart contracts over time, which will be available to individual creators and that way, so it's a little bit of a different place that we're playing in, because we're working more with enterprise clients, but I think it's fascinating, and there's a lot that's going to happen there.The main crux of this book is that we see too many marketers and too many companies with a hugely disproportionate amount of their eggs in one or two baskets, from a marketing budget perspective, right, they are shoveling money into Google, they are shoveling money into meta, whether it's Instagram, or you know, the regular platform, maybe they've got a few other things going in a couple of other channels.But one thing I think a lot of people forget is affiliate marketing is also good for us.  So having those tiers and really understanding how you are presenting yourself to those publishers, are the keys to scaling the program and effective way.Guest Links:Acceleration Partners: Moving to Outcomes on Amazon: [affiliate]Connect with Matt on LinkedIn: More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: All of My Free EBooks: to my YouTube Channel: 
Can you summarize your current marketing program in a 30-second elevator pitch?And if you could what would it include?This episode is inspired by a shark tank competition for high schoolers that my children competed in and looking at your marketing in fresh eyes through the perspective of teenagers!You are guaranteed to look at your marketing in a different way after listening to this episode...Key Highlights[01:54] What is a High School Shark Tank Competition[04:38] The Gaps Between Digital Marketing Resources and Materials[05:32] The Approach to Determining a Product to Sell[06:30] Some Compelling Presentations and Projects in the Competition[07:35] The Stages of Funnel[08:16] Stages of Funnel That Were Common From All Pitches[10:01] How Should We Do Influencer Marketing?[10:36] Leveraging UGC To Gain Credibility[10:47] Where Influence Becomes Important[11:58] The Biggest No-Brainer For Marketing Today[12:54] An Example of Simple Lead Magnet Equation[15:01] Do Your Own Shark Tank[15:36] The Component that Helps Me Build People Relationship[16:52] How Can You Start to Better Leverage Influencers?Notable QuotesSometimes we really need to dumb down what we are doing. When I was in high school and thinking about business, it was really about what were my needs? What were the needs of high school friends, and what can I sell to them, right. And I think that these high schoolers had really the same approach just based on their own experiences as to what sort of product that they could sell.If you think about it in the funnel, in terms of brand awareness, search is a great way to get brand's such a no brainer in 2022 that it still shocks me that a lot of brands still ask, well, what's the ROI? Why do we need to do influencer marketing and it really brings me back to the early days of social media marketing, where people We're asking the same thing. The question isn't, do we need to do influencer marketing? The question is, well, how do we do it?But at the end of the day, it's going to become more pay to play until you actually have customers where you can republish their content.So until you get to that point, it's really, really hard to break through the noise, starting from zero followers and get that brand awareness that we all want to get on social media. And that's where the influence has become even more important, especially at the beginning, when you don't have brand awareness.And to me, it was sort of a pat on the back that riding the age of influence, and evangelizing influencer marketing is the wave of the future.It comes down to a combination of all these. Yu can't have one without the other. But really, it's the email component that allows me to build that deeper relationship and ultimately convert people, as my data has shown.Learn More:Join My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: My Free Ebooks Here: to my YouTube Channel: My Podcast Show Notes:
Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency.Content marketing can not only help build your business, but it can play an instrumental role in building out a category that you own and deliver long-term digital benefits for your company.Think Hubspot - they "own" the term for inbound marketing.If you want to achieve similar results for your company, you'll want to listen in to this interview.Key Highlights[01:24] Introduction of Podcast Guest, Mark Raffan[03:00] How Mark Got Into Content Marketing[08:04] What Does Establishing Your Own Category Means?[13:30] Importance of Content Marketing in Establishing Own Category[14:36] Create Quality Content[17:00] Timeline and Strategies for Establishing Category[21:01] Don't Forget About the Traditional Pieces[22:38] Difference between Content Marketing Agency from an SEO Agency[24:32] How to Structure Overall Strategy and Choosing the Platform to Post Content OnNotable QuotesWhat's interesting about negotiation, that a lot of marketers don't understand is that negotiation and marketing are very, very similar, because they're both built on the same foundational elements. They're both built on persuasion, they're both built on influence. And when you think of those foundational elements, there's a lot of overlap between those two. It's one thing to rank and it's another thing entirely to maintain, as a low bounce rate so that people actually read your stuff and engage with it and consume it on a regular basis. And that's what you have to create sort of long term. And also the same thing applies when it goes to social when it goes to video. It's got to be stuff that people actually want to consume.Don't create a category unless you can afford to. And what I mean by that is, if you, if you don't have any decent funding, whether it's seed or series funding, this is a task best left to those who do.It all starts with the strategy, get the strategy down first, try and think about who you're going to reach out to, and whether or not this category that you're creating is going to stick within that target group. And then dedicate yourself to building enough content that sort of an upswell gets created.You don't have to do everything all at once you can start off in phases. But if you're just starting out in the Content Marketing World, just look at it through those lenses. Is it interesting? Is it educational? Is it informative? Everything will come from there.Guest Links:Content Callout: Callout Podcast: Connect with Mark on LinkedIn: Learn More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: All of My Free EBooks: to my YouTube Channel: 
Guest blogging is something that has been around for awhile but misunderstood by many. What is the benefit of blogging on someone else's site or inviting someone to blog on yours? And does Google approve of this?Listen in as I give you my own perspective on the topic, and why you'll want to think a little more strategically about guest blogging going forward.The resource that I mention in the episode, my newest free book, The Definitive Guide to Guest Blogging: The Most Effective Link Building Strategy, can be downloaded here: Highlights[03:07] My First Guest Blogger[05:54] The Power of Guest Blogging[06:33] Why Relevance is Important[07:30] Guest Blogging Survey Statistics[08:27] My Newest Ebook: The Definitive Guide to Guest Blogging[09:20] Relationship Building With Those that Have Influence[10:35] Example of an Influence[12:51] Influence of Blogs or Blogging[14:36] How Guest Blogging Can Nurture Positive Relationship[15:37] Best Practice for Linking OutNotable QuotesGuest Blogging is the single most important way to build links, and getting links to your content or to your website is one of the most important things you can do to improve the SEO of your website.For me, relevance is the ultimate. And when I bring on a guest blog, or when I guess, blog myself, that is the number one thing I look for, they don't have to necessarily have the highest domain authority or authority in Google's eyes. But if they're extremely relevant to my audience, and the content is extremely relevant to my website, that's when there is a match made in heaven.So guest blogging is often misunderstood or gets a bad rap for a variety of reasons, as I talked about, I want you to understand the value of guest blogging, so that you can decide if and how to make it work for your business. Influence is not defined by how many followers you have on Instagram. Influence is equally defined by how many followers you have on YouTube, or what is the domain authority of your website, or how many podcast downloads you get per episode. It is everywhere across digital media. Social media does not work that way. Organic clicks are the hardest things to get.Blogs or bloggers have tremendous influence, especially when we talk about clickability. But it's for brand awareness as well.So if I'm going to link out, because it's the best practice, and with every link, I want to educate my audience more about that anchor text, whatever it is, I'd rather link out to someone that I like know, and trust, right. And that's where the relationship building the influence and marketing aspect really kicks in, and can be really, really powerful.But I do believe that for content creation. If you publish things too frequently, in general, there is a tendency for the quality to not be at its optimal. It doesn't happen all the time. But it can happen because we're human.Learn More:Join My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: My Free Ebooks Here: to my YouTube Channel: My Podcast Show Notes:
Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget?If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you after listening to this episode you will see SEO in a brand new insightful light!Key Highlights[02:19] Introduction of Podcast Guest, Eli Schwartz[03:38] How Eli Got Into SEO[06:45] Going Beyond Keywords[10:10] How to Identify SEO Opportunities[14:23] Types of B2B Companies that Best Fit SEO[19:03] Eli's Definition of Investing[22:17] Productled SEO[24:19] Example of Succesful Businesses[28:27] Programmility and Scalability[29:56] Things People Overlook SEO[34:12] Smarter AI in SEO][35:26] Final Advice[37:43] Connect with EliNotable QuotesI think the idea is in the idea for all marketing, social media, SEO, paid media, brand media is users, you want to sell something, even if you're not selling an actual product, you're selling eyeballs, you're selling your media, you're selling retention, you're selling on brain authority.I want to bring SEO back to that which is search is just a medium for people to find us.So I think if you think about search as a medium and search as a concept, then you're focusing on the user, which is how do I create the best content, the best material for the users that are going to be using searches immediately, not how am I going to understand Google's algorithm of today and improve upon that so I show up as high as possible.Know where you are in the funnel and build the effort around that.So that's all I'm saying is do the basics, but don't make it an investment. If it's not a channel, don't spend money on advertising if you're not going to get users from it.When I say product lead SEO, I mean that your understanding that there is a user out there on search that is looking for something that you can sell, and you build an entire product around it.So educational content, again, if if it doesn't scale, then you're limited by how much content you can create.90% of websites don't do SEO. That's a fact. I think it's probably 99% of websites in the world don't do SEO. So all the rules that Google has, has to work for the 100%, not just the 90%If you can't justify your spend on SEO, if you don't see how the amount of money you're spending on SEO will ever repaid back, you can't put it in a spreadsheet. Guest Links:Eli's Website: SEO on Amazon: [affiliate]Connect with Eli on LinkedIn: More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: All of My Free EBooks: to my YouTube Channel: 
We've been hearing for some time that Artificial Intelligence (AI) will change not only the way we do business but society as well.The truth is, marketers have already started to use AI, many time without knowing it. This is because many tools are already including AI algorithms in their analytics, such as the social media analytics tool Social Insider.Lately there has been a lot of buzz around using AI to actually create content. How far have these platforms come? Listen in as I literally tell you what AI-generated content sounds like so you can come to your own conclusion as to if and how you decide to leverage the technology for yourself. AI Tools Mentioned: (affiliate links)Jasper: Highlights [02:38] What AI Can Do for Us[02:54] Frase Tool[03:34] AI Tools for SEO and Content Marketing[05:06] The Potentials When Leveraging Tools[05:47] Explain It to a Child Template[07:26] Content Improver Tool[10:59] Blog Post Intro Paragraph[11:53] Copyscape Tool[12:58] Paragraph Template[14:40] Choosing Tone of the Voice[19:36] How to Get JasperNotable QuotesWhat I feel are the most compelling use case scenario for these tools, which are ads, Facebook ad headline, Facebook, ad primary text, you want to have some variations of different ad copy, will, this can actually shoot out a lot of different variations very, very quickly,I recommend and I enjoy the fact that there are multiple outputs for this. But you get a sense that with some correction, we can actually leverage this and it sort of spices up our language.I think the best content is content that triggers on people's emotions, that has your own unique perspective that has more of a human element to it.But anyway, I just wanted to plant a seed in your head that, whether it's email copy, whether it's blog post or ad copy, I don't think that these tools are going to replace human beings. But I do believe that as a helper, to help you do research, help you make sure you're covering your bases in terms of content, because if the AI can find content that they think you should include in your blog post that you're not including, then maybe you don't have all your bases covered, right?I think now is the time to start embracing these tools not to replace human beings. But as helpers, to help you make better content in less time. And writing is an art. And I would never publish anything without running it by human editors, or my own human eyes and making my own human corrections. But I do believe when you're just your creativity, well is running dry, when you have nothing to say, using one of these tools is going to give you a lot to say.I think if you are a marketer, you owe it to yourself to really try to start leveraging one of these tools.Learn More:Join My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: My Free Ebooks Here: to my YouTube Channel: My Podcast Show Notes:
Are you looking for creative angles to your Instagram marketing?Today's guest, Author of Blogging on Instagram, Terri Nakamura, will introduce you to a refreshingly unique way of looking at the platform that will spark some new creative ideas for your own Instagram marketing.You don't have to start a blog to be successful on Instagram, but following Terri's advice will undoubtedly help improve your Twitter marketing game!Key Highlights[02:44] Introduction of Podcast Guest, Terri Nakamura[06:36] Who is Terri?[11:21] Why and How Terri Started Blogging on Instagram[12:17] Courses Terri Took in Digital Marketing[14:48] Why Terri Wrote a Book[17:57] How Terri Found Her Publisher[25:04] The Value of Publisher[27:07] The Route Terri Took[33:06] Evolving Blogging for Instagram to Book[36:52] Terri's Advice to Those Who Take Advantage of Instagram as a Blogging Platform[39:17] "Make EveryEmail a Love Letter"[40:16] Impact of Instagram on Developing Relationships[42:27] How to get the most of Instagram[44:11] Connect with TerriNotable QuotesI think some people just feel like social media is there to be an advertising platform and they don't deliver any value.Understanding the value in education and the other things that you deliver to your audience are the things that draw them to you.I think blogging [on Instagram] is a really great place to experiment for people who want to write and have and engage with the audience.You don't make money off the book, you make money off people who read the book, who reach out and want to hire you. If you have a visual way of representing what you do, or you have a visual product or service, it's even better for that platform. You can't be everywhere. You don't need to be everywhere. You have to prioritize and know where your time is going to be the most valuable.You can collect other kinds of data that will indicate whether or not you're on the right track and what kinds of things resonate, and how many times you get on to the Explore page and stuff like that. And it's really important to build an audience and awareness, so you get other benefits.So you can imagine that if you treat social media and Instagram in that way, and you are putting your attention creating a blog post and every post you publish there, it can be really impactful because it really is a personal platform. And you can personally connect with people and engage with people in that way.Guest Links:Blogging on Instagram on Amazon: [affiliate]Connect with Terri on Twitter: with Terri on Instagram: More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: All of My Free EBooks: to my YouTube Channel: 
Working with corporate clients I have developed my own 100-point LinkedIn profile audit score that looks at 20 different areas of a LinkedIn profile. And, year in and year out, most professionals underperform in these 10 areas.Listen in for some tangible and actionable LinkedIn profile advice!Key Highlights [02:23] LinkedIn Profile Completeness[03:30] Social Selling Index[04:09] What Social Selling Index Does?[05:21] My 100 Point System[07:26] Searching for People[08:00] Top 10 Areas Where Majority of Professionals Underperform[08:55] Personalized URL[11:15] Creator Mode[15:10] Featured Section[16:31] Past Company Experience[20:29] Concept of Waiting[21:44] Volunteering/Organizations[24:03] 5 First Priority Areas[24:16] Professional Summary[26:20] Write Your Professional Summary in First Person[28:31] Publish More Content on Linkedin![31:09] Current Company Experience[31:59] Gain Recommendations[33:27] SummaryNotable QuotesI'm finding that a majority of employees, and these are generally primarily sales-focused people, they are falling short, in pretty much the same 10 areas, year in and year out every time I do this.This proprietary methodology that I think really brings your LinkedIn profile into alignment with the high performers in your industry. And as you all know, all roads on LinkedIn lead to your profile. That's why it's so critical that you get it right.The LinkedIn profile is almost like your second website. In fact, if you do not have a website, your LinkedIn profile pretty much is your own website. And that's why you want to make sure that your profile is up to par.I always say claim your personal URL before someone with a similar name does.I would bet that LinkedIn by limiting you to high five hashtags, it's really saying that you specialize. You're an expert in these areas, and therefore, when you publish content around those areas, it would make sense that maybe it gets a little bit more priority than people that don't have those hashtags that are publishing content with those hashtags.LinkedIn is an inbound marketing tool, the more data you give it, the more places that you said you worked, the more keywords you can add in those places, the broader the connections you can make with other people.It was my wife who said, you know, all those past relationships that you have, add up to who you are today. They've made you who you are today, they are a part of you. There's nothing to be embarrassed about. I would say about all your past experiences, add up to who you are. And you never know when that past experience is going to come in handy. By putting volunteering/organizations in your profile, you're not only building that potential data point that helps connect with someone. But it's this point of relatability. Introduce yourself, like you would, as if you were speaking with someone. And that will make your LinkedIn profile, all the more impactful.Learn More:Join My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: My Free Ebooks Here: to my YouTube Channel: My Podcast Show Notes:
Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business?This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about.By the end of this conversation you will:Understand B2B leads: from the buyer persona to the user intent.Learn how to create a cohesive content marketing strategy that drives leads.Learn the differences amongst the top 5 strategies: Lead magnet, Free tools, Original research, Case studies, Newsletter.Key Highlights[01:37] Introduction of Podcast Guest, Jeff Baker[02:43] Jeff's Journey to Digital Marketing[05:32] What is SEO?[09:30] Should I Create Content Using AI?[15:10] Looking At Search Intent and Buyer Persona[19:13] The Importance of Adding Value to Your Audience[19:35] Why Blogs Exist?[20:07] Selling by Teaching[22:51] What is a Lead Magnet?[23:00] Five Strategies to Lead Magnet[27:02] One of the Best Lead Magnets[28:55] Tool that Jeff Recommends for Lead Magnets [31:01] Creating Original Research[35:57] Writing Case Studies[39:02] How to be Successful on Newsletter[45:25] Connect with JeffNotable QuotesThe new SEO strategist is going to be a content strategist. The soul and really caring about the topic, and showing the unique perspective is what really is going to differentiate that content and which is going to help not just in search engine rankings, but generate leads as well.Most of the time, when I see people getting this wrong with lead generation, it's they're mismatching the intent of their users with the goal that they're trying to accomplish.So for me, my best recommendation is to follow the intent all the way through to the end. So understand that my intent for this particular topic, this search is information, I'm just looking to learn and don't break that pathway and offer me something that adds value to my current mindset.When creating the strategy, the informational, and just understanding those intersection points, and really trying to knowing that some of that content is going to more directly generate the leads, and the remainder is really going to indirectly.Same point with the lead magnets. It doesn't need to be an earth shattering, lead magnet or tool that nobody's created, or nobody's ever thought about. It just needs to add some value, you know. And the good point is that, we always assume we need to provide a lot more than the user does.Start with the assumption that nobody wants to read it. And what that's going to do is it's going to force you to create something way out of the box with your subject line and with the content that you put in there.Guest Links:.Brafton: with Jeff Baker on LinkedIn: More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: All of My Free EBooks: to my YouTube Channel: 
I just came back from speaking at Berkshire Hathaway Homeservices, the leading real estate company in the United States and the World,  annual convention. Working with realtors I have realized 2 truths:They are entrepreneurs and need to build their own business like any other business ownerLike most entrepreneurs, a lot of them simply don't have the time and/or resource to consistently show up on social mediaWhile there are some EXTREMELY savvy real estate pros when it comes to social media, from a numbers perspective, my experience is that an overwhelming majority are still looking for the magic bullet to help them gain value from social media, where they know they need to be more often.Whether or not you are in social media, I am hoping this message resonates with you as well!With that in mind, in this episode I share with you a simple formula to give you some boundaries yet concrete guidance to make the most of social media marketing in the smallest amount of time necessary.I hope this inspires YOU to ACTION!Key Highlights[03:50] What I Noticed On Successful Real Estate Agents And Salespeople[05:36] Reimagining Content for More Impactful Social Media Marketing[07:43] People Want To Engage With People, Not Objects[08:4] It's All About Action[09:35] Include Yourself More In Your Content[10:15] Visualize Everything That You Do[11:42] Stick With Big 3 Platforms[15:00] When To Customize Content For Every Platform[15:47] Things to Remember If You Want to Publish Same Content Across Platform[20:00] It's Okay to Include Yourself In Your ContentNotable QuotesI find that a lot of real estate agents, a lot of salespeople, and a lot of businesses are self promotional in their content and social media, which tells me, they don't look at social media as this golden arena where we can develop relationships of value with all sorts of entities, all sorts of people.But more than often, people want to see you they want to engage with you, they engage more with people than they do with logos or inanimate objects. It is just the general rule of human beings and, and how and why we engage with people. And this is what social media is all about.I want to challenge you to be 100% visual, with your content. This is what social networks want. This is what people engage with more. And at the end of the day, this is going to get you the most eyeballs.this is what I want you to think about when it comes to your social media marketing. It should be a process, it should be a system because I want you to save time for the actual engagement for the proactive engagement of finding new people reaching out to new people and the reactive engagement of obviously being there when people engage with you. And once again, save your creative juices for the engagement and for the content. There's always room to let people know what makes you tick, what you enjoy doing,  what you're passionate about so that people get to know you better. And not only does that build up your personal brand in their eyes, but it makes a deeper emotional attachment. Learn More:Join My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: My Free Ebooks Here: to my YouTube Channel: My Podcast Show Notes:
Yes, there are big changes underway in the world of Facebook and Google Ads, in case you hadn't heard. Beginning with GDPR, the trends are slowly moving in the favor of consumers, and advertisers are being challenged in accessing the same amount of rich data they used to be able to more easily obtain effective digital marketing advertising results.What should your business do to measure your digital marketing ads ROI in a non-trackable world?This is the topic of an informative interview I had with Elijah Kirsch, CEO and Founder of Zonder Marketing and also one of the leading consultants at Mayple Marketing Solutions.Some of the things we discussed include:How to understand the current digital and social media advertising situation and further push for privacy and its impact on your advertisingLearn how to measure ROI through a variety of A/B testing methodsDiscover "hidden" ROI measurements in your dataKey Highlights[02:42] Introduction of Podcast Guest, Elijah Kirsch[04:42] Elijah's Journey to Digital Marketing[06:27] The Evolution of Digital Marketing[10:32] Look Alikes and Remarketing[12:10] Changes in Social Media Platforms[13:03] Changes in Paid Digital Marketing[15:00] Things That Businesses Should Be Doing Now[19:44] Attribution On Multiple Touchpoints[23:12] Elijah's Favorite AV Testing Methods[26:42] Hidden ROI Measurements[30:57] How Mayple Helps Businesses[34:15] What To Look Foward In The Next Years[36:30] Connect With ElijahNotable QuotesAnd one thing that I believe in is when you're taking over a client that already exists, and they already have campaigns, don't just run your own. I've seen that happens so many times where agencies consultants are like, hey, I've got a better idea.While this year is tough, just because you have that year over year comparison, I think going forwards with these, you're going to see much smarter implementations much, much more cohesive stories doing putting more effort into those areas than I think what often got done in the past. And so I think what the businesses are going to start to do is really understand what that incrementality is.I think we as marketers need to be much more integrated, no longer can we just look at return on adspend and call it a day, another client of working with doing Google Shopping, I've reset up all their campaigns based on their actual margin.You can completely change how a company works and operates by understanding that data, it takes a lot more effort, it takes time, and it takes understanding. But I find it extremely helpful.You can't have mediocre creatives anymore. They have to be on point. You have to be working with people and be integrated into that brand team. Guest Links:Mayple: Marketing: with Elijah Kirsch on LinkedIn: Learn More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: All of My Free EBooks: to my YouTube Channel: 
Twitter is an often forgotten about but potentially extremely powerful option for your social media marketing.What impact can Twitter have on your marketing? What businesses should utilize it? And how to go about best using it?Find out all you want to know about Twitter marketing on this episode of the Your Digital Marketing Coach podcast!Key Highlights[05:13] Why I Invest Time and Energy On Twitter[07:08] Twitter as A Great Discovery Tool for News[07:48] The Magic of Twitter[08:33] The Value of Twitter[09:08] Importance of Twitter Ads[10:23] Connecting and Engaging Is Easy On Twitter[11:52] Twitter's Content[13:48] Share Natively![16:04] Hidden Engagement[16:32] Things You Can Do To Start A Conversation[17:23] Why It Is Easier Develop Relationships On Twitter[19:04] SummaryNotable QuotesNow, a lot of us marketers publish a lot to Twitter. And we tend to use tools to do that. And when you use a tool on a platform, you sort of lose touch with the reality of the platform. And I definitely realize that with Twitter, really as a place to monitor the news, Twitter does a good job of pointing out news that's going on from reputable sources.Once again, that happens on Twitter, it's because it's where the news breaks. And it's where the media is. And if you're a business, or if you're a solopreneur. entrepreneur, you want to get covered by the media.The life span of a tweet is very short. It's the repetitive gesture of checking it on Twitter, if you're doing it organically, several times a day, if you're tweeting a few times a day is going to be the cadence that you need, I believe in order to make impact there because it is so noisy.And there's very few platforms today that we can say that about, but compared to a tick tock, or any other platform, Twitter really is the easiest platform to connect and engage with others on to have conversations.So if you want to go a little bit further with Twitter, assuming that you're already publishing content on LinkedIn, on a Facebook, or on an Instagram, or even on a tick tock, you can take that exact same content and publish it on Twitter, that would be my number one recommendation for you.The magic starts when you engage with others, when you engage with influencers with thought leaders with your followers. And the more you tweet, and the more you engage, and that engagement should also include proactively following, the more things tend to happen over time, like anything else in social media, it has a tumbleweed effect.And part of me is like when everybody talks about going to LinkedIn or a tick tock or an Instagram, there's always value in all these other social networks that a lot of people have forgotten about. They're all equally important. And I think that those that are successful are those that have a very, very holistic perspective on digital and social media marketing, and know where everything fits into place and what strategic levers to best pull for whatever state you're in, in your digital and social media marketing.Learn More:Join My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: My Free Ebooks Here: to my YouTube Channel: My Podcast Show Notes:
Instagram has always been the King of influencer marketing, i.e. where a majority of influencer marketing budgets have been going, but with the emergence of TikTok, which is the best place to engage with and activate influencers?Joining me today is influencer marketing expert, and Founder and CEO of one of the leading companies in the influencer marketing space, Markerly. We go deep into what makes TikTok such an appealing venue for influencer marketing, including:Why TikTok is the place to be for young people.Why it's more engaging than any of the incumbents.The amazing value you can get working with TikTokers and how competitive their ad platform is for brands.Key Highlights[02:07] Introduction of Podcast Guest, Justin Kline[05:03] How Justin Get Into Influencer Marketing[07:26] Transitioning From Social Network to Influencer Marketing[10:26] The Growth of Tiktok Over The Last Years[13:10] Changes in Tiktok Demographics[14:53] The Rise of Tiktok During Pandemic[18:00] What Makes Tiktok Special?[20:03] The Role of Influencers[22:00] The Differences of Going Into Influencer Marketplace[25:16] Tiktok Ads[27:07] Tapping Into Creative Force of Influencers[28:40] Branded Partnership in Tiktok[29:57] Knowing the Demographics to Invest Into[33:46] Connect with JustinNotable QuotesIt's just crazy how, how much the pandemic has changed things. It's really fascinating. And yeah, and I look at Tiktok is very much an entertainment platform. I think it's just this never ending stream of stuff that they're predicting, you're going to like, and the more you, you know, the more you use the app, the better it gets at, at suggesting content to you. Influencers are keeping people interested in making content that, you know, is going to capture people's attention. And, you know, that's a hard job.Tapping into this creative force, that enables you to think of ideas and to come up with content that you wouldn't have been able to come up with on your own. That is more likely to engage people because they on a daily basis, they're putting out content, and they're getting instant feedback as to how effective that content is, and how much that content resonates with their followers. That's sort of a unique type of entertainment that just didn't exist in social media until Tik Tok. Right. So an example of raising the bar now other people are probably trying to do the same thing. And now we're going to see new things. So it just continues to evolve at a very, very quick pace. So I think that's one of the reasons why, you know, working with influences become so critical. Guest Links:Markerly: with Justin on LinkedIn: Learn More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: All of My Free EBooks: to my YouTube Channel: 
How powerful can LinkedIn be for your marketing?And what might you be missing out on that is relevant for LinkedIn in 2022?I have written 2 books on LinkedIn, and more recently have written a free ebook, Maximizing LinkedIn for Business, that I try to update every year according to the latest trends of LinkedIn and features it offers.I just came out with my latest version of the free ebook, Maximizing LinkedIn for Business, which is now available for immediate download here: what the latest LinkedIn features that I recommend you focus on are in this episode of the Your Digital Marketing Coach podcast.Key Highlights[00:16] My Definitive Guide to Email Marketing Ebook[07:17] LinkedIn Can Deliver Results[10:08] My LinkedIn Data Points[14:30] Main Newest Features of LinkedIn[14:46] Freebies On My Website![15:24] First Thing I Would Prioritize Now On LinkedIn[16:22] Generating Emotional Connection[18:24] Featured Section[20:44] Visuals Attract![22:14] Creator Mode[24:00] Benefits You Will Get On Creator Mode[26:05] Speculations on LinkedIn[26:37] Newsletter Feature[28:15] How To Turn On Creator Mode[29:55] LinkedIn Automation Tools[32:11] How To Get Massive Exposure On LinkedIn[34:42] SummaryNotable QuotesLinkedIn is delivering 13x more traffic to my YouTube channel, then Facebook is at a pretty comparable follower size, which goes to show you that organic content published on LinkedIn can perform really well.You want to share information that's going to generate leads. But the other side of it is your human side. The ability to generate an emotional connection with people that together with brand awareness does lead to that content that you want to convert on being seen by more people.LinkedIn is still not Twitter. And it's not Facebook. But you can get more personal. You can share more personal stories, and more personal things about yourself that are inspirational.So think a little bit differently with your content, continue what you've been doing, but try to mix in more of that personal content. And I think you're going to get more engagement and with that, all of your other content afterwards is going to get more visibility.So my recommendation is it can only benefit you turn it on and at a minimum just put those hashtags that are relevant to you and or your brand up on your profile.If you want to get massive exposure on LinkedIn, and you want to start building out a big network.So I'm not going to say LinkedIn automation tools don't exist, because they do, I'm not going to say they can't be efficient, because they can be efficient. I'm also not going to say they don't come with a risk, because they do come with a risk. And you never know when LinkedIn is going to come in and shut down your account. Learn More:Join My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: My Free Ebooks Here: to my YouTube Channel:
I talked about my perspective on the Creator Economy with its relationship to influencer marketing on episode 241 literally 10 episodes ago, but seeing how it is a trending buzzword these days, I wanted to invite on an old friend to give us his perspective, as he is literally launching the first event around the Creator Economy called the Creator Economy Expo (go here for a $150 discount: this guest, Joe Pulizzi, founder of Content Marketing World, knows something both about content marketing and launching and running successful events.Listen in to learn Joe's perspective on where things have gone with content marketing and where they are heading with the Creator Economy. We covered a LOT of ground on this podcast, even touching upon the metaverse / Web 3.0 and NFTs.If you want to understand the future of social media marketing, you'll want to listen to the end!Key Highlights [01:29] Introduction of Podcast Guest, Joe Pulizzi[04:19] Evolution From Content Marketing to Creator Economy[08:27] What is Creator Economy Expo?[09:42] Why Content Creators Shouldn't Be So Focused on Social Platforms[12:11] What is a Content Creator?[13:45] Why Creator Economy Expo Was Created[15:16] The Ultimate of Creator Economy[18:47] You Need to Build Audience First![20:04] The Best Way to Generate Revenue[22:54] Focus On One Platform and Master It[25:50] Tilt Niching Vs Tilt Differentiation[29:17] The Mission Of Creator EconomyNotable QuotesAnd really, when it comes down to my take may be versus a lot of different people is I don't like what's going on with content creators being so focused on social platforms, when those social platforms then make the changes as they always do.What I found over COVID was what was old is new again.The core really is to be content entrepreneur.You had a lot of great things that are happening. And I don't want people to miss that. So my recommendation is let's experiment. Let's see. But this is really something new that can move content creators from being totally dependent on social platforms.Look at the ones that aren't, the ones that are successful, already have an audience and get this, they usually have a pretty good email list.LLet's get rid of some of this stuff. Let's focus on being great at one or two things instead of just throwing your content all over everywhere.What are the two biggest problems with companies that try to build an audience, one is they don't have a content till they don't have a true differentiation area. And the second is they don't deliver consistently over a long period of time.Guest Links:The Tilt: with Joe on LinkedIn: Economy Expo: More:Join My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: The Age of Influence Free Preview: Subscribe to my YouTube Channel: Learn More About This Podcast:
If you are not building out an email list, you are leaving money on the table.And if you have an email list but are not regularly engaging with your email subscribers, you are leaving money on the table.Listen to this episode to learn why email marketing is so important, has the highest ROI of any digital marketing channel, and a preview of my new free ebook to help you understand best practices in how to "do" email marketing right.Download my free ebook, The Definitive Guide to Email Marketing, here: Highlights[01:54] Introduction to My Newsletter[03:04] What I Realized About Influencer Marketing[04:34] My First Ebook On Email Marketing[05:18] How Email Marketing Benefit Your Business[05:25] Choosing the Right Email Marketing Software[07:17] Why You Have To Build An Email List[07:46] Email Marketing ROI Example[09:11] Another Data Point[09:35] How To Know the ROI of What You're Doing[12:06] Podcast Data Points[12:42] How to Engage and Build Relationship With People?[14:46] How to Build Email List[16:08] How to Leverage Sequences[16:38] Keeping It Human[17:31] Make Every Email A Love LetterNotable QuotesBased on their business objectives, I realized that influencer marketing wasn't the only way in which they could reach their goals. And in fact, in some cases, it might even be the best choice.And at the end of the day, everything else you do is on rented land, social media is rented land. If you're trying to get better search engine rankings, it's rented to YouTube, Apple podcasts, it's all rented land, we don't own it, the only thing we own our own websites, more importantly, our own email lists, right, which give us direct communication.And we could say the same thing on a podcast and YouTube as well. This is content, it's gonna live forever in the search engines. It's out of your control, but you're building asset.They continue to develop a deeper relationship with their customers, their customers continue to open their emails, and they continue to act upon what those calls to action are.Because once again, they may see us on social media, they may not they may see us in search engines, they may not they may come to our website, they may not. But the email, we know that we can get in front of people, right. And when we get in front of people, we need to be strategic about how we do it. But if we are given the privilege to directly communicate with people, that gives us an opportunity to deepen the relationship on our timeline, rather than the timeline of an arbitrary algorithm.I realized there was a gap in the market marketers were being misled on what influencer marketing was, they were missing out on an extremely impactful way of developing business of developing influential relationships of developing community.We sort of sometimes take for granted the actual verbiage that we use in our messaging, and it's critical. So you need to find a way to keep a human. Learn More:Join My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: The Age of Influence Free Preview: Subscribe to my YouTube Channel: Learn More About This Podcast:
Every year we come out saying that this is the year of video. Seems that way doesn't it?Even if you know you SHOULD be doing more video as part of your marketing, it can be challenging if you don't know exactly what you SHOULD do.I also face this challenge, which is why I'm excited to present to you this interview I had with Scott Miller, content marketing expert and Founder and CEO of Centerpost Media.We discussed:Understanding the power that video can have for your marketing.Did you know, for instance, that 64% of internet users are more likely to buy a product after watching a video?How to create the perfect video.If budget allows, hire a professional to help you with videos, but if you are going to produce the videos yourself, there's a LOT to consider.How to best use your videos on social mediaand more!Needless to say if you are trying to play catch up with video, this episode is for you!Key Highlights [01:35] Introduction of Podcast Guest, Scott Miller[06:48] Why We Need To Focus On Video Today?[09:25] How To Create A Perfect Video?[12:28] Balancing Professionality With Authenticity[14:22] Tips And Tricks On Preparing Recorded Videos[16:00] Scott's Suggestions On How To Come Up With Ideas For The Video[16:37] Expert Marketing[18:00] How To Best Use Videos On Social Media[20:53] Balancing Videos With Other Content Type[23:32] Connect With ScottNotable QuotesI think it goes back to one of the trends we're seeing in marketing is being authentic. And so more and more consumers want to know, what does the CEO stand for? How are they treating their employees? Video allows you to convey who you are and tell your story. And I think that's the reason why it's so powerful. I think for me, it always starts with what are you trying to accomplish? I think that's that's step one. When we talk about creating video, you do not have to have video on every single platform.It doesn't have to be huge, you know, it doesn't have to be complicated Neil, it just has to be something that if I'm watching your video, am I getting your message? Is that coming clear? Are you communicating that? And certainly the video does it. But I think having a closed captioning and having the text helps with that as well.80% of the content needs to be free advice. So think to yourself, what are some things I can offer for free, and that scares business owners, right? If you give me something for free, and I try it, and it works, and I want a deeper level, who am I going to go to? This is really about you know, you call it expert marketing, it's about you are already expert in your field.Stop worrying about following the social media trends that do not bring you additional business.Guest Links:Centerpost Media: with Scott on LinkedIn: More:Join My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: The Age of Influence Free Preview: Subscribe to my YouTube Channel: Learn More About This Podcast:
Content creators are able to generate engagement and influence because they are not always using their content to promote a product or service, but they are using their content to connect with their community and provide value.Just as businesses are at a disadvantage in social media, with the growth of the creator economy, I would argue that the tables are turning against businesses in all of digital media.I want to share with you what I have learned over the last two years of post-COVID digital marketing and why the creator economy will continue to eat into the mindshare that businesses have had in digital marketing.Once you understand this, even if you are a business there is still a way to gain mindshare and compete with content creators.The secret is the one thing that this episode is all about, and you'll have to listen in to find out what it is and the various examples I use to help you see the light!Key Highlights[01:26] Why I Keep Going[03:03] My Library of Content Around Influencer Marketing[03:51] Content Marketing 101[05:00] Who Are We Creating Content For?[06:07] My Blogging and Author Journey[06:57] Revising My LinkedIn For Business Ebook[08:17] Why I Select My Podcast Guest Carefully[10:32] Be Part Of The Process[11:09] Why You Should Not Outsource Critical Tasks To Your Brand[11:36] What Drives Me?[13:18] See Whatever You Do In Digital Social Differently[16:01] Why Email Is Still The Best Way To Engage With People[18:26] Infuse Concept Of Caring For Other Others In Your ContentNotable QuotesI always say content is the currency of digital media content is the currency of social media.But the important thing is, when we're creating this content, is it all about us? Or is it all about them? Are we creating it to have a one sided transaction so that we are the ones profiting? Or do we truly care about that other person?But the important thing is, I've always wanted to give out my best content, and have always wanted to not hide anything and give what I thought was the best advice, whether or not it made me money. Because I know that this is the information that my community needs.But the central part is I care about I select these people that want to be on my podcast very, very carefully. I am very, very careful as to who I accept, because the whole lens is will this person provide you valuable information?There's nothing wrong with having writers as part of your team. But at the end of the day, you need to be part of that process, you need to be an integral part of that process.What drives me, ladies and gentlemen, is that I want to leave the earth a better place than it was without me. That's what drives me is leaving whatever legacy I can.We all have the ability to influence others through our content. And in doing so, this I believe, as marketers, as entrepreneurs as business owners, this is how we make our own contributionsLearn More:Join My Digital First Mastermind: Learn about My Fractional CMO Consulting Services: The Age of Influence Free Preview: Subscribe to my YouTube Channel: Learn More About This Podcast:
Comments (2)

Fran Boloni

Have been listening to your podcasts for a couple of weeks and started to get so much wisdom out of it. Thank you for sharing so much useful info about instagram, about what influencers are and about different types of contents. Thank you ! Fran, The Paris Photographer

Nov 24th

russell schaeffler

Interesting show. My thoughts on large numbers of Instagram followers, perhaps sometime soon there will need to be a way to group follows into sub-sets and have different feeds from these groups. I did listen to another podcast talk about this and questioning if it would be a good idea or not, they thought it should stay separate from something like Facebook groups. Do think it would be a good idea?

Oct 19th
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