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Maximize Your Social Influence with Neal Schaffer

Maximize Your Social Influence with Neal Schaffer

Author: Neal Schaffer

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Teaching sales and marketing professionals, entrepreneurs, and small business owners to build, leverage, and monetize their influence in digital and social media. This podcast helps businesses and professionals maximize their sales and marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, and Social Selling to help reach a broad variety of business objectives.
168 Episodes
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Instagram has become a critical piece of the puzzle for most businesses because of its popularity and high engagement, but not everybody succeeds on the platform. There's a lot of noise about what you should and shouldn't do on Instagram, and some of that advice is either outdated or might lead your account to getting banned. Let's change that. From the importance of niche branding on Instagram to the critical role that influencers play on Instagram to the unique way in which you should use Instagram for personal branding, Instagram specialists Viv and Tash from Ace the Gram will teach you a thing or two new about the platform that can help improve your Instagram TODAY!Links mentioned in the show:Ace the Gram Website: https://acethegram.comAce the Gram Podcast: https://podcasts.apple.com/us/podcast/ace-the-gram/id135112345610 Best Social Media Marketing Podcasts to Listen to: https://nealschaffer.com/best-social-media-marketing-podcasts/Episodes mentioned or related to this one:153: How to Create and Implement an Instagram Strategy to Grow Your Brand [Christy Laurence Interview]147: LinkedIn Ads: A Comprehensive Look [AJ Wilcox Interview]140: Want to Excel at Social Media Marketing? You Need to be an Active Consumer of Social Media First131: How to Create Your Own Instagram Followers Policy to Increase Your Community and Gain More EngagementReference Links for Neal SchafferMy Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
How do you know what impact everything that you do in digital and social media marketing has on your business? The secret comes down to what I call the PDCA approach to marketing that my agency is named for, but more importantly, it comes down to visualizing your marketing funnel and aligning everything you do with a part of that funnel. After that it comes down to measurement and truly geeking out on the numbers in the reporting that I recommend you do.Listen in for the full details as to how to effectively do this spending little time but having maximum impact on your business!Links mentioned in the show:The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/Episodes mentioned in or related to this one:161: The Hidden Power of Email Marketing to Scale Your Digital Influence - my episode on lead magnets and email marketing110: How to Generate Leads from Facebook with TabSite [Mike Gingerich Interview]Reference Links for Neal SchafferMy Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
John Lee Dumas is one of the most influential rockstar entrepreneurs out there, and it was an honor to interview him for my podcast. You will learn a lot in this episode on John's story as to how he became an influencer through podcasting but also his recommendation for you if he were to do it all over today.Links mentioned in the show:John Lee Dumas' Website: https://www.eofire.com/My being interviewed on Michael Stelzner's Social Media Marketing Podcast: https://www.socialmediaexaminer.com/social-strategy-with-neal-schaffer/My being interviewed on John Lee Dumas' Entrepreneurs on Fire podcast: https://entrepreneuronfire.libsyn.com/615-neal-schaffer-maximize-your-socialEpisodes mentioned in or related to this one:164: How to Skyrocket Your Qualified Organic Traffic [Farzad Rashidi Interview]140: Want to Excel at Social Media Marketing? You Need to be an Active Consumer of Social Media FirstReference Links for Neal SchafferMy Website: https://nealschaffer.com/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
You might be wondering what impact COVID-19 might be having on influencer marketing. After all, you can't fly freely around the world to take pictures of product in exotic locations. But, as you know, travel influencers only represent a small portion of the influencer marketing pie. Here is my advice for businesses trying to navigate the current uncertainty to figure out what role, if any, influencer marketing should have in your marketing strategy. Once again, today's episode, like Episode 161 before it, is based off of a webinar I provided for the University of Jyvaskyla in Finland about marketing in the age of coronavirus.Links mentioned in the show:Freshbooks #IMakeaLiving Micro-Conference: https://nealschaffer.com/freshbooksJon Rettinger's YouTube Channel: https://www.youtube.com/channel/UCR0AnNR7sViH3TWMJl5jyxwAge of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewEpisodes mentioned in or related to this one:161: The Hidden Power of Email Marketing to Scale Your Digital Influence (the other content from the similar webinar I presented on)156: How to Pivot Your Marketing During the Coronavirus Pandemic155: Why Your Business Needs to be More Human Than Ever During the Coronavirus Pandemic [Mark Schaefer Interview]154: COVID-19: What Your Business Needs to Do to Survive During the Coronavirus Pandemic
For many businesses, their primary source of digital influence doesn't necessarily come from their social media presence but from their website. How to increase the digital influence of your website in the eyes of Google and generate more qualified organic traffic leading to more business through "free" advertising is what every business owner wants.Today I interview Farzad Rashidi, co-founder of Respona, who is going to give his advice on how to exactly do that. Some of the topics we discussed include:Organic traffic 101: Why it's important for hockey-stick level growthHow to properly research and create quality content and landing pagesHow to get your content ranked for your target keywordsEpisodes and Links mentioned in the show:Ep. 160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview]Ep. 156: How to Pivot Your Marketing During the Coronavirus PandemicEp. 154: COVID-19: What Your Business Needs to Do to Survive During the Coronavirus PandemicAge of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview/Age of Influence on Amazon: https://nealschaffer.com/ageofinfluenceVisme: https://www.visme.co/Respona: https://respona.com/Marketing Strategies We Used to Bootstrap Visme to 4 Million Users [Free Ebook]: https://www.visme.co/marketing-strategy/The 10 Best Social Media Marketing Podcasts to Listen to in 2020: https://nealschaffer.com/best-social-media-marketing-podcasts/HARO (Help a Reporter Out): https://www.helpareporter.com/
One of the goals of influencer marketing is to incite the word of mouth marketing that organic social alone can't, but there are times that we will still pay to play and employ Paid Social as part of our marketing. How might we be able to use Paid Social as part of our influencer outreach? This is a case study from my own influencer marketing program for the launch of my new book, The Age of Influence, and how I am leveraging one of the unique and most cost-effective forms of Paid Social that many don't know exist or haven't utilized properly: LinkedIn Message Ads.Links mentioned in the show:My Marketing Book Giveaway: https://nealschaffer.com/marketing-books-giveaway/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview/The Age of Influence on Amazon: https://nealschaffer.com/ageofinfluenceEpisodes mentioned in the show:157: Influencer Marketing before the Internet: A Personal Case Study to Help Guide You Towards Success Today147: LinkedIn Ads: A Comprehensive Look (AJ Wilcox Interview)
You've probably heard the advice that if you want to become an influencer, you need to niche down. This podcast is going to be all about why the riches are in the inches and what you can do to take advantage of that. I interview the CEO and Founder of MiloTree, Jillian Tohber Leslie, and we discuss:Why drilling down in your niche can help you explode your businessWhy using Instagram and Facebook Groups is GOLD for selling to your audienceThe importance of teaching your audience to buy from youLinks mentioned in the show:Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview/My Marketing Book Giveaway: https://nealschaffer.com/marketing-books-giveaway/MiloTree: https://milotree.com/Catch My Party: https://www.catchmyparty.com/
1 of the 6 pillars of digital marketing is email marketing, but it's often the one easy to forget as most talk about more trendy topics such as social media marketing, content marketing, or influence marketing (I'm partly to blame!). Based off of webinars I provided for both the University of Jyvaskyla in Finland as well as the email marketing software company GetResponse, learn all you wanted to know to get you inspired to do more with email marketing and lead magnets.Links mentioned in the show:My Marketing Book Giveaway: https://nealschaffer.com/marketing-books-giveaway/Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview/Email Marketing Statistics: https://nealschaffer.com/email-marketing-statistics/Recommended Email Marketing Software: https://nealschaffer.com/email-marketing-tools/GetResponse: https://nealschaffer.com/getresponseEpisodes mentioned in the show:160: SEO and Social: Honing the Skills Needed for a Modern Marketer [Cyrus Shepard Interview] - for more advice on SEO159: An Introduction to The Age of Influence and Resetting Your Perspective on Digital Influence - where I read through the introduction of The Age of Influence
What is the connection, and even the similarities, that marketers who want to improve at both SEO as well as social media need to have? Join me in this interview with one of the world's leading experts, Cyrus Shepard, SEO Advisor for MOZ, as we discuss:Why SEOs and Social Marketers both need to have a wide breadth of skills for writing across social pages, metadata and moreThe way in which aligning SEO and Social skills can lead to more backlinks, improved engagement signals, and more owned SERP real estate for branded queriesHow enhanced social media efforts can lead to higher search demandDigital influence isn't just about influence on social networks. It includes influence you hold in the search engines! That's why this conversation was so exciting and stimulating for me, so I'm sure it will be worth your time.In case you are new to the podcast, my new book The Age of Influence can be bought at any major bookseller worldwide. Here's a link to the Amazon USA page for it: https://nealschaffer.com/ageofinfluenceThanks for listening and sharing this podcast with your friends, checking out my Age of Influence book, and subscribing and reviewing on whichever app you use to listen to this podcast! If you are interested in appearing on this show, please feel free to email me: neal at nealschaffer dot com. Thanks!
Why does influencer marketing and collaborating with influencers regardless of industry have such incredible promise for businesses now and well into the future, even during this coronavirus pandemic? This episodes focuses on why I wrote my recent book, The Age of Influence, by reading you the actual Introduction from the published copy. By hearing my perspective through this episode, the way you look at digital influencer will forever be changed - for the better!The Age of Influence can be bought at any major bookseller worldwide. There is a link to the Amazon USA page for it: https://nealschaffer.com/ageofinfluenceThanks for listening and sharing this podcast with your friends, checking out my Age of Influence book, and subscribing and reviewing on whichever app you use to listen to this podcast!
This episode features an interview with Kate Bradley Chernis, Co-Founder and CEO of the content marketing tool Lately, which helps you automatically turn your content into dozens of social media posts in one click.  Some of the topics we cover include:Why writing is the most important skill in your toolkit as a marketer or a salespersonHow any marketing person or tool can't help you if you start out with crap: "you can't polish a turd"How AI can help your content creation processHow humans and Artificial Intelligence can work togetherThanks for listening, checking out my Age of Influence book, and subscribing and reviewing on whichever app you use to listen to this podcast!
Today is a very special episode dedicated to a very special personal, my father, who recently passed away at the age of 93. By sharing his life story, not only will you better understand my DNA as an educator and entrepreneur, but you will learn how to take the same holistic approach like I do to influencer marketing so that you can find influential collaborators and distributors that can help you scale your business to the next level.
This is the 3rd in a series of episodes helping you make sense of what the coronavirus pandemic means to your business. This episode will be focused on the marketing aspect of your business. Is it OK to publish content on social media now? Is it OK to advertise? What should I be posting about? What marketing activities should and shouldn't we be doing? These questions will all be addressed in hopes of inciting you to action to show up and help your own community by pivoting your marketing in these continued uncertain times.As mentioned in the podcast, take a screenshot of your online review for The Age of Influence and send it to neal@nealschaffer.com to schedule your 15-minute consultation.Stay at home and stay safe everyone!
Today's episode is a special interview I had with a special friend, Mark Schaefer. Mark is one the true few thought leaders in the marketing space, whose most recent book Marketing Rebellion talks about how the most human companies will win in the marketing of tomorrow. While we planned to talk about a lot of issues, as you can imagine the current coronavirus COVID-19 pandemic weighed over our conversation. However, this current pandemic only served as a poignant reminder for Mark's message, which now has more urgency to it because of the situation we are in today. You can find at Mark at BusinessesGrow and also on social media on Twitter, Facebook, and LinkedIn. After listening to the podcast, I do hope you'll reach out to him.On another note, as mentioned in the podcast, take a screenshot of your online review for The Age of Influence and send it to neal@nealschaffer.com to schedule your 15-minute consultation.Stay at home and stay safe everyone!
Today's episode is a special edition broadcast because so many clients and others have asked what our businesses should do in the midst of the current coronavirus COVID-19 pandemic. I want to offer my own perspectives not because I am an expert per se in managing pandemics (I don't know of any marketers who are!), but because you need to listen to a lot of different perspectives to navigate the best path forward, and I want to be one of the voices that you tune into. It is this same concept that I bring up as advice in this episode. Stay positive and stay safe!As mentioned in the podcast, take a screenshot of your online review for The Age of Influence and send it to neal@nealschaffer.com to schedule your 15-minute consultation.
Instagram requires a very different strategy compared to other social networks in order to be successful. I had the pleasure of interviewing Christy Laurence, CEO and Founder of the leading Instagram scheduling app Plann, to discuss all things Instagram and how you can best create and implement an Instagram strategy to grow your brand. Some of the things we discussed include:- Instagram content strategy- the importance of the grid- hashtags- posting frequency- the value of Instagram analytics- and more!Additional links:The Age of Influence - my new bookMaximize Your Social Influence community on FacebookPlannEmail address for book reviews: neal at nealschaffer dot com
Today I want to share with you a real-life example of how I am rationalizing my client's marketing spend and the different options we are considering for B2B influencer marketing. If you are looking to create fans for your business, why wouldn't you reach out to influencers in your industry and try to recruit them through the spirit of collaboration like I teach in The Age of Influence? This episode will help you understand how to find B2B influencers and all of the different ways in which you could collaborate with them.Additional links:The Age of Influence - my new bookRespona - blogger outreach platformGroupHigh - blogger outreach platformSuperfans - book by Pat FlynnMaximize Your Social Influence community on Facebook
Are you looking to do more with video in social media? Join me for this interview with video marketing expert Jayson Duncan as we discuss how can businesses get into a groove of creating video on a regular basis, how to get people to watch your videos on LinkedIn, Facebook and YouTube, how to create successful video ads, and more! Learn more about Jayson and his company Miller Farm Media here: https://millerfarmmedia.com/If you want more information on the Age of Influence pre-order campaign - which expires March 16, 2020 at 11:59 P.M. Pacific time, please go to https://nealschaffer.com/influencer-marketing-age-of-influence/Finally, please join our "new" community on Facebook: Maximize Your Social Influence Facebook Group
As you try to build more digital influence, you might start wondering when and how to begin monetizing your efforts. This episode provides you a number of different scenarios for both the different triggers which might indicate why you should begin to ask for compensation as well as calculating what sort of remuneration you should begin to ask for. This episode also includes advice for marketers who want to build better relationships with influencers.Find out more about my upcoming book and the pre-order campaign here: https://nealschaffer.com/influencer-marketing-age-of-influence/
Did you know that my new book on influencer marketing, The Age of Influence, began as a test market on a crowdsourcing platform for authors called Publishizer? It's true! You can even see my original proposal page here: https://publishizer.com/the-business-of-influence/. Today's podcast is looking at the personal side of influence for those that want to yield more influence by becoming a published author. If it wasn't for Lee, my new book wouldn't have been written, so I hope today's episode inspires YOU! For those interested in my pre-order campaign for The Age of Influence, make sure you buy a copy of the book from this link and then send a copy of your receipt to neal@nealschaffer before 11:59 P.M. Pacific on March 16. You can find out more about the book and pre-order campaign here: https://nealschaffer.com/influencer-marketing-age-of-influence/The Age of Influence page on Amazon is here: https://nealschaffer.com/ageofinfluence
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Comments (2)

Fran Boloni

Have been listening to your podcasts for a couple of weeks and started to get so much wisdom out of it. Thank you for sharing so much useful info about instagram, about what influencers are and about different types of contents. Thank you ! Fran, The Paris Photographer

Nov 24th
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russell schaeffler

Interesting show. My thoughts on large numbers of Instagram followers, perhaps sometime soon there will need to be a way to group follows into sub-sets and have different feeds from these groups. I did listen to another podcast talk about this and questioning if it would be a good idea or not, they thought it should stay separate from something like Facebook groups. Do think it would be a good idea?

Oct 19th
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