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Maximize Your Social Influence with Neal Schaffer

Maximize Your Social Influence with Neal Schaffer

Author: Neal Schaffer

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Teaching sales and marketing professionals, entrepreneurs, and business owners to build, leverage, and monetize their influence through digital marketing and social media. This podcast helps businesses and professionals maximize their sales and digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, Social Selling, Content Marketing, Email Marketing, and Search Engine Optimization (SEO) to help reach a broad variety of business objectives.
209 Episodes
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Instead of always trying to figure out what to write your next blog post on or wonder why you aren't ranking for strategic keywords, take my advice and learn how to plan out and build one year's worth of blog content which will become your strategic library of content. This content will not only help you rank higher for SEO but also give you a social "voice" and allow you to engage with both prospects and clients in social media as well as your email subscribers. I will show you the exact steps I have taken to outrank formidable competitors in building my own Library of Content in this episode.Related Tools:SEMrush: https://nealschaffer.com/semrushFrase: https://nealschaffer.com/fraseLearn More:Join My Group Coaching Membership Community: https://nealschaffer.com/membership/Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewLearn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/
For B2B brands, your internal influencers are often your salespeople. They are facing your customer and often are the most active on social media because they can monetize their influence in the form of additional commissions.That's why every employee influencer / advocacy program for B2B brands becomes successful when there is alignment between sales and marketing.If this is a need your company has, you are in for a special treat. B2B marketing thought leader and best-selling author Pam Didner joins us today to give us some creative ways to set up your B2B sales team for success, including:Identify how you can help sales via different sales stagesMap marketing content to a sales cycleUnderstand the collaboration process between sales and marketingPam Didner LinksWebsite:  https://pamdidner.com/B2B Marketing and More with Pam Didner Podcast: https://podcasts.apple.com/us/podcast/b2b-marketing-and-more-with-pam-didner/id1250138104Effective Sales Enablement: https://amzn.to/2PuHR10 (affiliate)Neal Schaffer LinksJoin My Group Coaching Membership Community: https://nealschaffer.com/membership/Learn More About My Fractional CMO Consulting Services: https://nealschaffer.com/fractional-cmo-services-by-neal-schaffer/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewLearn More About This Podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/
If you want your organization to yield more influence in social media, or if you are looking for your employees to become more active in social media to raise your company's digital profile, this episode is for you.Listen to all of my advice that you as a leader can do to push the ball forward on leveraging influence that can impact your entire organization.Learn More:Join My Group Coaching Membership Community: https://nealschaffer.com/membership/Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewLearn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/
If you want to learn how to apply the concepts of SEO to social media, you are in for a treat. Today's guest is one of the most recognized SEO experts, Stephan Spencer who is co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search, all published by O’Reilly.In this episode we talk about something that you might not have considered before: The SEO value of your social media. Specifically we discussed:SEO applied to your YouTube channel and videosGetting SEO value from social media postsContent marketing strategies: coming up with hooks, getting links not just social shares, etc.This is a longer than average episode as I got a TON of value from this interview - I am confident that you will as well!Stephan Spencer LinksWebsite:  https://www.stephanspencer.com/Marketing Speak Podcast: https://www.marketingspeak.com/podcasts/The Art of SEO: https://amzn.to/3ealztR (affiliate)Neal Schaffer LinksJoin My Group Coaching Membership Community: https://nealschaffer.com/membership/Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewLearn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/
"It's all about your funnel." "You gotta have a funnel in place." "This tool will help serve all of your funnels." A lot of people say a lot of different things about funnels, so let's take a step back and look at what exactly marketing funnels and why they are fundamental to your business.More importantly, learn why there is no one-size-fits-all approach to the subject and how you need to be creative in designing funnels that truly serve and deepen relationships with both your prospective and present customers.Learn More:Join My Group Coaching Membership Community: https://nealschaffer.com/membership/Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewLearn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/
Serial author and content marketing expert Christoph Trappe joins me for this episode dedicated to livestreaming and why it matters. We all know that video is the most powerful to express our brands or our ourselves, but why aren't we doing more of it?Christoph will help you better understand and utilize livestreaming with his advice on:The evolution of livestreaming as a differentiatorHow to integrate livestreaming into your strategyTools and tricks of the tradeChristoph Trappe LinksGoing live: Livestream your podcast to reach more people Book: https://amzn.to/3cMccBj (affiliate)Website:  https://authenticstorytelling.net/Neal Schaffer LinksJoin My Group Coaching Membership Community: https://nealschaffer.com/membership/Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewLearn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/
Instead of always trying to tap into the influence of others, why isn't your brand trying to take a strategic approach to increase your own digital influence? The benefits of doing so are plentiful, and influencers have already perfected the formula of what you need to do.So what are you waiting for? Listen to this episode and build your own influence as a company or brand!Learn More:Join My Group Coaching Membership Community: https://nealschaffer.com/membership/Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewLearn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/
Why are some entrepreneurs successful while many others fail?Since creating one of the most popular business podcasts of all time, Entrepreneurs on Fire, John Lee Dumas has interviewed more than 3,000 entrepreneurs and taken the time to decipher what has made them successful, culminating in the publication of his first book "The Common Path to Uncommon Success: A Roadmap to Financial Freedom and Fulfillment".John shares some of his findings with us and teaches us the steps we need to take to find whatever uncommon success we are looking for.John Lee Dumas LinksBook: https://uncommonsuccessbook.com/Entrepreneurs on Fire: http://eofire.com/Neal Schaffer LinksJoin My Group Coaching Membership Community: https://nealschaffer.com/membership/Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewLearn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/
Jason Falls is one of those guys in digital marketing I have had a ton of respect for for many years. Imagine how surprised he was - and then how I was - that we both found out we were writing books on influencer marketing at the same time!I beat Jason to the punch, but for anyone who read The Age of Influence, Jason's new book, Winfluence, is a must read. We discuss the background for his book as well as Jason's uniquely holistic perspective on the value of influencer marketing.Reference Links for Jason Falls:Winfluence on Amazon: https://amzn.to/3qGKskW  [affiliate]Winfluence Podcast: https://podcasts.apple.com/us/podcast/winfluence-the-influence-marketing-podcast/id1469090224Jason Falls Website: https://jasonfalls.com/Reference Links for Neal Schaffer:Join My Group Coaching Membership Community: https://nealschaffer.com/membership/Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
Whether you are a brand or a person, the ultimate sign that you have influence is when people are singing your praises when you are not in the room, whether online in social media or offline. What if you can bring all of your fans together in an environment so that they can talk about you while also getting direct access to you or your brand?This is what brands are doing by investing in Facebook Groups for their customers, and in doing so, they are investing in a community that can scale their influence.Many digital entrepreneurs are doing the same for their customers of their digital programs.I have decided that the next step to scale my own influence is in the creation of such a community. Listen in for my thoughts and plans for my new Group Coaching Membership Community, Digital First - and learn how you can become one of my founding members!Reference Links for Neal Schaffer:Become a Founding Member of My Digital First Membership Community: https://nealschaffer.com/membershipContact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
How does one go about building influence in a crowded market?I often go back to my own background in B2B sales and look at habits, partnerships, and focus.That's why it was so refreshing to be joined by a special guest who serves the market that I used to work on who has very similar advice.Today I am joined today with the co-founder of the simple yet powerful CRM for small businesses selling B2B, Jeroen Corthout of Salesflare.In this interview we discuss:Focus on habits rather than goals: consistently deliver value in focus areas, rather than focusing everything on goal metricsExpand outside your own influence by leveraging the influence of others: partner up in every possible way with people who reach the same audienceReal expertise is hard to find and extremely valuable, so focus on attaining the highest possible quality (e.g. don't have copywriters write your content; pick your expertise niche; etc.)Reference Links for Jeroen Corthout:Jeroen's Company Salesflare: https://salesflare.com/Jeroen on LinkedIn: https://www.linkedin.com/in/jeroencorthout/Reference Links for Neal Schaffer:Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
New to Clubhouse? Trying to figure out how to get started and exactly what to do now that you have received that invite and joined the newest rage in social media?Continuing on from my introduction to Clubhouse on episode 196, this episode will provide you detailed hand-holding to help you navigate around the app and create a focused strategy that will help you Maximize Your Social Influence, even on Clubhouse.If you're looking for an invite to the app, make sure you sign up to receive marketing communications from me on my website https://nealschaffer.com to get a chance to be invited when I get new invites to share!Reference Links for Neal Schaffer:Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
Have you ever wondered about how you can build influence by writing a book? Have you ever thought about writing a book but the process seems to be overwhelming and you simply don't have enough time in the day?This episode is for you!I am joined today by best-selling author of The 100-Page Book, Mike Capuzzi, a prolific author who also helps business owners and entrepreneurs write and market their books.In this interview we discuss:The power of helping before selling and why books enable you to market and sell at a more sophisticated level.The unique advantages of short, helpful books (shooks) and why often a short book is a smarter strategy than a traditional book.The essential ingredients to authoring an effective shook.Reference Links for Mike Capuzzi:Mike's Website: https://mikecapuzzi.com/The 100-Page Book: https://amzn.to/3qWCOU9 [affiliate]Reference Links for Neal Schaffer:Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
Have you heard of the latest rage in social media Clubhouse? Have you received an invite on your smartphone and unsure as to whether or not you should join? Are you on Clubhouse and still trying to figure out how to glean value from it? Let me share with you my own experiences with Clubhouse, describe its functionality in further details, and provide you with my advice on how to best maximize your social influence on Clubhouse.Episodes Mentioned:110: How to Generate Leads from Facebook with TabSite [Mike Gingerich Interview]81: Ello? What's all this talk about ELLO?48: How to Maximize Your Facebook Marketing [Interview with Mike Gingerich from TabSite]Reference Links for Neal Schaffer:Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
This week I am the one being interviewed, and by no other than real estate visionary and CEO of the leading real estate network BerkshireHathaway Home Services, Chris Stuart. I have had a chance to work together with Chris and his company, and I have found that the real estate industry is especially ripe for innovation regarding their marketing communication. Keep your eye on BerkshireHathaway Home Services as they represent what the future holds for the industry!Even if you are not involved in real estate, I highly recommend you listen to this episode as it gives you my best practices in using social media as part of your personal or business brand whether you are in sales, marketing, a business owner or an entrepreneur. I believe that real estate agents and brokers make up the largest number of salespeople in the United States, and considering that each one also is their own business owner, they need to be savvy at both sales and marketing. They also cannot meet their customers physically, so there is also a need for them, like yourself, to better digitally engage with their current customer base and prospective clients.I'm confident by the end of the episode you will have found a few new ways to Maximize Your Social Influence regardless of industry.Reference Links for Chris Stuart:Chris's Good to Know - All Things Real Estate Podcast: https://podcasts.apple.com/us/podcast/chris-stuart-good-to-know/id1510834471Chris's Personal Website: https://stuspropertyviews.com/BerkshireHathaway Home Services: https://www.bhhs.com/Reference Links for Neal Schaffer:Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
What are my predictions for 2021? Instead of trying to predict the future, which I don't think anyone can do accurately, I'd like to offer you my advice as your virtual CMO. Focusing on those key areas that I am focusing on in writing my next book, here is where I would invest my marketing budget across Search, Email, and Social to help you reach your business goals and improve the digital and social media marketing for your organization or brand.Episodes Mentioned:192: My Marketing Technology Toolstack for 2021191: The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)185: Why You Need to Invest in Content Longevity and Discoverability Going Forward183: Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO178: WHY You Need to and HOW to RESET Your Marketing TODAY [Jay Baer Interview]138: Customer Experience Marketing: Why You Must Embrace It to Stand Out as a Business [Dan Gingiss Interview]Reference Links for Neal Schaffer:Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
Amanda Russell, author of The Influencer Code and Professor of Influencer Marketing at the University of Texas, Austin, joins me for a special interview about building influence in today's digital world. Amanda has an amazing life story of competing at a global level and then starting over from scratch, but her trained skills combined with intuition in seeking relationships with influencers and capitalizing on the opportunities that they brought her has led her to a successful career that my listeners can learn a great deal about influence from.Our New Podcast!The School of Influence Podcast with Amanda Russell and Neal Schaffer: https://podcasts.apple.com/us/podcast/school-influence-podcast-amanda-russell-neal-schaffer/id1544198952Amanda Russell Links:The Influencer Code: https://amzn.to/3rEufyI (affiliate)Amanda's Website: https://amandarussell.co/Amanda on Instagram: https://www.instagram.com/amandarussellfss/Reference Links for Neal Schaffer:Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
This is part 2 (see Ep. 191 for part 1) of an introduction to my recommended marketing technology tools and apps for 2021, including a detailed breakdown of what tools I use and recommend for search engine optimization (SEO), content creation, writer marketplaces and tools, blogger outreach tools, backlink monitoring tools, website analytics, email marketing software, email verification, lead magnet promotion, social media dashboards, video marketing tools, and podcasting tools.Tools Mentioned in the EpisodeSEO ToolsSEMrush https://nealschaffer.com/semrush (affiliate)Ahrefs https://ahrefs.comMoz https://moz.comContent Creation ToolsFrase https://frase.ioClearscope https://clearscope.ioWriter Marketplaces & ToolsUpwork https://upwork.comWriterAccess https://writeraccess.comCopyscape https://copyscape.comBlogger Outreach ToolsRespona https://respona.comPostaga https://postaga.com/Apollo https://apollo.ioBacklink Monitor ToolsLinkody https://www.linkody.com/Linkio https://linkio.comLinkMiner https://linkminer.comMonitor Backlinks https://monitorbacklinks.com/Backlink SEO https://backlinkseo.comWebsite AnalyticsGoogle Analytics https://analytics.google.com/Wyzant https://www.wyzant.com/Email Marketing SoftwareMailChimp https://mailchimp.comMailerLite https://nealschaffer.com/mailerlite (affiliate)ConvertKit https://convertkit.comActiveCampaign https://nealschaffer.com/activecampaign (affiliate)Email Verification ToolsVoilaNorbert https://voilanorbert.comLead Magnet ToolsOptinMonster http://nealschaffer.com/optinmonster (affiliate)LeadPages https://nealschaffer.com/leadpages (affiliate)GetSiteControl http://nealschaffer.com/getsitecontrol (affiliate)Social Media DashboardsAgoraPulse https://nealschaffer.com/agorapulse (affiliate)Sendible https://nealschaffer.com/sendible (affiliate)SocialBee https://nealschaffer.com/socialbee (affiliate)Tailwind https://nealschaffer.com/tailwind (affiliate)Video Marketing ToolsVidIQ https://vidiq.com/Zubtitle https://zubtitle.com/Wave.Video https://wave.video/Podcasting ToolsBuzzsprout https://nealschaffer.com/buzzsprout (affiliate)
As we approach the end of the year, it's time to do an audit of our digital and social presence. One of the audits that I recommend you do on an annual basis is for all of the technology you use to support your marketing infrastructure to help you Maximize Your Social Influence. I intended this episode to be more comprehensive, but there are so many tools and apps that I would recommend, after going through Content Management Systems and WordPress plugins, I decided to divide this into a two-part series.Even if you are not using WordPress or you think you have all of the plugins you need, I highly recommend you give this episode a listen so that you can hear about some functionality that your current website might not have!Links for Select Tools Mentioned in the Episode:Ad Inserter: https://wordpress.org/plugins/ad-inserter/CoSchedule: https://nealschaffer.com/coschedule [affiliate link]Fanciest Author Box: https://fanciestauthorbox.com/Featured Images in RSS for Mailchimp & More: https://wordpress.org/plugins/featured-images-for-rss-feeds/Link Whisper: https://nealschaffer.com/linkwhisper [affiliate link -  use code neal15 for a 15$ discount]LuckyWP Table of Contents: https://wordpress.org/plugins/luckywp-table-of-contents/Monarch Plugin: https://www.elegantthemes.com/plugins/monarch/OneSignal Push Notifications: https://wordpress.org/plugins/onesignal-free-web-push-notifications/PublishPress Revisions: https://wordpress.org/plugins/revisionary/Q2W3 Fixed Widget: https://wordpress.org/plugins/q2w3-fixed-widget/ShortPixel Image Optimizer: https://wordpress.org/plugins/shortpixel-image-optimiser/URL Shortener Pro by MyThemeShop: https://mythemeshop.com/plugins/url-shortener-pro/WP Meta and Date Remover: https://wordpress.org/plugins/wp-meta-and-date-remover/WP Rocket: https://nealschaffer.com/wprocket [affiliate link]Yoast SEO Premium: https://yoast.com/wordpress/plugins/seo/Previous Episodes Mentioned:187: What If I Told You You Already Had Enough Content to be Successful?91: Announcing the Social Tools Summit71: Neal's Fave Social Media Productivity Tips & Tools28: How to Audit Your Social Media PresenceReference Links for Neal Schaffer:Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
Is there something holding you or your brand back from digital success? Could it be that you might be a little on the shy side when it comes to a social network, or content medium, or just in general? If so, this is the episode for you! Fellow digital marketing expert is going to help you understand:How to move from shy introvert to showing up onlineWhy the idea that some people might not like you is a good thing.How to best navigate all of the marketing advice and choices you have online into your own context.This episode will dive into the psychology of how to become a better entrepreneur and marketer online.Guest LinksBob's Digital Marketing Agency: https://amplifyme.agency/Bob's "The Digital Marketing Entrepreneur Show" podcast: https://amplifyme.agency/podcast/Reference Links for Neal Schaffer:Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/Learn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-preview
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Comments (2)

Fran Boloni

Have been listening to your podcasts for a couple of weeks and started to get so much wisdom out of it. Thank you for sharing so much useful info about instagram, about what influencers are and about different types of contents. Thank you ! Fran, The Paris Photographer

Nov 24th
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russell schaeffler

Interesting show. My thoughts on large numbers of Instagram followers, perhaps sometime soon there will need to be a way to group follows into sub-sets and have different feeds from these groups. I did listen to another podcast talk about this and questioning if it would be a good idea or not, they thought it should stay separate from something like Facebook groups. Do think it would be a good idea?

Oct 19th
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