Claim OwnershipVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
1742 Episodes
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85% of B2B buyers now use AI search before vendor contact. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior analysis for over 100 million annual software purchasers and has identified critical shifts in enterprise research patterns. The discussion covers markdown optimization strategies for AI crawling, pricing page transparency frameworks for model comprehension, and expected value calculations for AI-era content strategy.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
G2's dataset reveals 70% of enterprise buyers now expect AI-optimized content discovery. Tim Sanders, Chief Innovation Officer at G2, oversees buyer behavior insights from over 100 million annual software purchasers and has identified critical gaps in how enterprise brands prepare for AI-driven search. Sanders shares G2's framework for markdown optimization that dramatically improves AI model inclusion during training phases. He also reveals why pricing page transparency has become essential for AI comprehension, challenging traditional negotiation-based sales approaches that create model confusion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
79% of global B2B buyers say AI search has changed research habits. Tim Sanders, Chief Innovation Officer at G2, oversees insights from 100+ million annual software buyers and has witnessed enterprise research shift from 29% to 50% starting searches on AI chatbots in just four months. Sanders reveals why buyers moved from "reference to inference" workflows, how G2 captures 60% of AI citations through verified review data, and the critical difference between calendar age versus cognitive age in modern buyer journeys.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams struggle to prove ROI amid constant algorithmic changes. Will Critchlow, CEO at SearchPilot, has built the leading SEO A/B testing platform serving enterprise sites and recently launched the industry's first geo testing system for AI search optimization. The discussion covers transitioning from speculation-based SEO to evidence-driven methodologies and implementing systematic testing frameworks that deliver measurable results in an increasingly black-box search environment.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams struggle with proving testing ROI and implementation challenges. Will Critchlow, CEO at SearchPilot, built the leading SEO A/B testing platform after a decade of consulting work identifying consistent execution and measurement gaps across large organizations. The discussion covers SearchPilot's new geo testing system designed for AI search environments and systematic approaches to replace speculation-based SEO strategies with data-driven testing methodologies. Critchlow outlines frameworks for overcoming the "black box" nature of modern algorithms where traditional ranking factor analysis no longer applies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Over half of US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO of SearchPilot, leads the industry's first GEO testing platform for enterprise retailers, helping companies like major e-commerce and travel brands navigate AI-powered discovery channels. The discussion covers SearchPilot's multimetrics testing framework that measures performance across Google, ChatGPT, and other LLMs simultaneously, plus their breakthrough approach to "dark traffic" analysis that identifies AI-driven referrals previously categorized as direct visits.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
LLMs fundamentally changed how search algorithms evaluate content quality and relevance. Will Critchlow, CEO at SearchPilot, has built the industry's leading SEO A/B testing platform serving enterprise sites and recently launched the first geo testing system purpose-built for AI search optimization. The discussion covers why traditional ranking factor speculation no longer works in black-box AI environments and introduces testing-first methodologies for proving SEO value at the executive level. Critchlow outlines frameworks for moving beyond yesterday's best practices toward data-driven optimization strategies that account for algorithmic unknowability.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Over half of US searches now end without clicks to websites. Will Critchlow, CEO at SearchPilot, has built the industry's first GEO testing platform for enterprise sites, helping retailers like major e-commerce and travel companies prove ROI across AI-powered discovery channels. The discussion reveals how fan-out queries change testing methodologies, why multimetrics analysis across Google and LLMs provides superior insights, and how dark traffic from AI apps represents unmeasured discovery value that enterprises must track for accurate performance attribution.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Over half of all US searches now end without a click, fundamentally changing how SEO performance is measured. Will Critchlow, CEO at SearchPilot, leads the industry's first GEO testing platform designed specifically for AI-powered search environments, helping enterprise retailers navigate this seismic shift from traditional ranking metrics to comprehensive discovery optimization. The discussion reveals SearchPilot's breakthrough multimetrics testing framework that measures performance across Google, ChatGPT, and emerging LLM channels simultaneously, plus their innovative approach to tracking "dark traffic" from AI recommendations that bypass traditional referral attribution.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Third-party sites capture traffic by explaining what brands actually do. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over seven years that power discovery across Google and ChatGPT. He reveals how About Us and FAQ pages become critical ranking assets when they proactively address common brand misconceptions in plain language. Vantine demonstrates how predictive search volume around questions like "how does [brand] make money" signals untapped content opportunities that competitors exploit when brands fail to clearly explain their value proposition.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Google's AI overviews now appear for 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive visibility across Google, ChatGPT, and emerging AI platforms while competing directly with WebMD and Healthline in the high-stakes healthcare space. The discussion covers his 50-50 collaboration model between SEOs and subject matter experts, traffic-based content update signals as the primary performance indicator, and strategic positioning of SEO teams within product organizations rather than marketing to enable direct partnership development with AI platforms.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Content updates drive measurable traffic recovery for enterprise SEO teams. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks powering discovery across Google and ChatGPT over seven years of proven results. He outlines traffic-based content refresh signals that consistently deliver higher performance than original articles, plus systematic monitoring approaches that alert teams when content falls off performance cliffs.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Most SEO teams lack dedicated product-focused roles despite technical implementation challenges. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over 7 years that drive discovery across Google, ChatGPT, and emerging platforms. He advocates for hiring SEO professionals in product management roles who can maintain technical roadmaps, collaborate directly with engineering teams, and execute strategies that manifest as user-focused features with search optimization built-in. This product-led SEO approach bridges the gap between strategic planning and technical execution at enterprise scale.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams struggle to optimize for AI-driven traffic patterns. John Vantine, Director of SEO at GoodRx, has built a cross-functional generative search task force over 7 years that powers discovery across Google, ChatGPT, and emerging AI platforms. He discusses the critical need for product-led SEO roles that execute strategic roadmaps through engineered features, and shares frameworks for building cross-functional teams that maintain SEO strategy while developing user-focused products optimized for both traditional and AI-powered search engines.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Google's AI Overviews now appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive visibility across Google, ChatGPT, and emerging AI platforms while competing directly with WebMD and Healthline in the high-stakes healthcare space. The discussion covers establishing 50/50 collaboration models between SEO teams and subject matter experts, implementing back-to-basics technical foundations for less sophisticated AI crawlers, and developing content integrity systems that scale across hundreds of thousands of pages in YMYL categories.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams are spending millions tracking AI visibility without proven ROI. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why visibility dashboards measure vanity metrics instead of business impact. He outlines his first-click attribution framework that positioned SEO as responsible for $200M in revenue, explains why brand-inclusive reporting builds executive confidence over non-brand keyword obsession, and shares his holistic marketing integration strategy that treats SEO as awareness driver rather than isolated traffic channel.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams are measuring AI visibility without conversion attribution. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, explains why visibility tracking mirrors ineffective rank tracking from a decade ago. He outlines his first-click attribution framework for demonstrating SEO's $200M revenue impact, the holistic marketing integration strategy that positions SEO alongside brand and paid channels, and his evidence-based approach to sustainable organic growth over AI visibility metrics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams struggle to prove ROI while chasing AI visibility metrics. Eli Schwartz, growth advisor who has driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, challenges the industry's obsession with LLM mention tracking and prompt visibility tools. He reveals why first-click attribution models show SEO driving 67% of conversions at major brands, demonstrates how to position SEO as a revenue driver rather than traffic generator, and explains why sustainable organic growth requires focusing on user intent over algorithmic manipulation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams struggle to prove ROI while adapting to constant change. Eli Schwartz, growth advisor and author of Product Led SEO, has helped companies like Tinder, Coinbase, and LinkedIn generate millions in organic revenue by focusing on business outcomes over vanity metrics. The discussion covers transitioning from traffic-focused to conversion-driven SEO strategies, building cross-channel attribution models that demonstrate first-click value, and why AI visibility tracking often measures activity rather than meaningful business impact.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams track AI visibility without measuring business impact. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why current visibility tracking resembles "impression tracking without attribution." He outlines first-click attribution frameworks that demonstrate SEO's true $200M revenue contribution, competitive share-of-voice analysis that prioritizes market positioning over granular prompt tracking, and sustainable citation strategies that focus on quantity over manipulated mentions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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