Claim OwnershipVoices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Subscribed: 253Played: 26,204
Subscribe
Description
Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.
1726 Episodes
Reverse
Enterprise SEO teams struggle to prove ROI while chasing AI visibility metrics. Eli Schwartz, growth advisor who has driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, challenges the industry's obsession with LLM mention tracking and prompt visibility tools. He reveals why first-click attribution models show SEO driving 67% of conversions at major brands, demonstrates how to position SEO as a revenue driver rather than traffic generator, and explains why sustainable organic growth requires focusing on user intent over algorithmic manipulation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams struggle to prove ROI while adapting to constant change. Eli Schwartz, growth advisor and author of Product Led SEO, has helped companies like Tinder, Coinbase, and LinkedIn generate millions in organic revenue by focusing on business outcomes over vanity metrics. The discussion covers transitioning from traffic-focused to conversion-driven SEO strategies, building cross-channel attribution models that demonstrate first-click value, and why AI visibility tracking often measures activity rather than meaningful business impact.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise SEO teams track AI visibility without measuring business impact. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why current visibility tracking resembles "impression tracking without attribution." He outlines first-click attribution frameworks that demonstrate SEO's true $200M revenue contribution, competitive share-of-voice analysis that prioritizes market positioning over granular prompt tracking, and sustainable citation strategies that focus on quantity over manipulated mentions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
86% of AI citations come from sources brands already control. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while building a $2 million agency focused on turning Reddit discussions into AI search advantages. Kirk reveals his framework for authentic community engagement that prioritizes reader value over brand mentions, his approach to managing negative sentiment through strategic non-engagement with trolls, and his methodology for leveraging Reddit's upvote system as a reputation validation mechanism that feeds directly into AI training data.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
86% of AI citations come from sources brands already control, yet Reddit dominates AI discovery responses. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while building a $2 million agency focused on turning Reddit from liability into AI search advantage. The discussion covers the strategic shift from 80% to 20% Reddit citations in AI responses, enterprise reputation management frameworks for community-driven platforms, and tactical approaches for leveraging organic Reddit engagement over traditional paid advertising in the age of AI-powered search discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
86% of AI citations come from sources brands already control, yet Reddit dominates AI responses. Danny Kirk, founder of ReddiReach, has helped 500 brands grow on Reddit ethically and at scale, turning community engagement into measurable AI search advantages. The discussion covers strategic comment optimization that prioritizes reader value over brand mentions, reputation management through upvote-driven consensus building, and reverse-engineering AI citation patterns to identify high-impact discussion threads.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
86% of AI citations come from sources brands already control, yet Reddit dominates AI training data. Danny Kirk, founder of ReddiReach, has helped 500 brands grow on Reddit ethically while building a $2 million agency focused on turning Reddit from liability into AI search advantage. The discussion covers the crowd-sourced reputation validation system that rewards authentic engagement over promotional content, strategic commenting frameworks that prioritize reader value before brand mentions, and the emerging "buy it now" button integration that threatens traditional e-commerce customer acquisition funnels.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Reddit citations dropped from 80% to 20% in AI responses, yet remain critically influential. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate Reddit ethically while building a $2 million agency focused on AI search optimization. Kirk reveals why Reddit's $60 million Google partnership and Sam Altman's 9% stake position the platform as the primary AI training ground for brand discovery. The discussion covers enterprise reputation management strategies, the "upvote democracy" system that validates authentic brand sentiment, and tactical approaches for converting Reddit discussions into sustainable AI search advantages.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
86% of AI citations come from sources brands already control, yet Reddit dominates enterprise search results. Danny Kirk, founder of ReddiReach, has helped 500+ brands navigate Reddit ethically while building a $2 million agency focused on AI search optimization. The conversation covers Kirk's framework for authentic community engagement that prioritizes reader value over brand mentions, his "never feed the troll" reputation management strategy for handling negative sentiment, and tactical approaches for leveraging Reddit's 20% citation share in AI responses to drive measurable business impact.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation research shows which enterprise brands are winning in AI discovery through strategic context optimization. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, prompt volume data methodology for measuring actual user behavior across AI platforms, and practical frameworks for transitioning SEO teams into generative engine optimization strategies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI search optimization requires understanding fanout strategies, yet 90% of marketers ignore this critical element. Josh Blyskal, founder of Profound, has developed enterprise-level AI optimization frameworks that transform how Fortune 500 companies approach search visibility in the age of generative AI. The discussion covers fanout-first content strategy development, prompt-to-fanout mental model restructuring, and authoritative source positioning for AI citations. Blyskal reveals how shifting from traditional SEO thinking to fanout-centered optimization immediately elevates marketers to the top 1% of AI search practitioners.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Enterprise brands are shifting 40% more budget toward answer engine optimization as ChatGPT visits surge 90% year-over-year. Josh Blyskal, Head of AI Strategy at Profound, has analyzed over one billion citations to reveal which brands win in AI discovery and shares proven frameworks from Fortune 500 implementations. The discussion covers fan-out query analysis for identifying the 3-5 word searches that LLMs actually execute behind complex prompts, multi-surface consensus building strategies that align PR, social, and content teams around AI visibility goals, and product feed optimization frameworks that translate traditional services into structured data formats for agentic commerce success.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from traditional SEO to generative engine optimization before competitors capture the hundreds of millions of discoveries happening in AI responses. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, prompt volume data methodology using consumer panels across 42 data sources, and the critical role of FAQ content which appears 848% more frequently on top-performing product pages in AI search results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
ChatGPT visits surged 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how his team's billion-citation research shows context-driven content and strategic FAQ implementation drive 848% higher performance in AI search results. The discussion covers fanout query analysis for identifying actual LLM search patterns, prompt volume data for strategic content planning, and practical frameworks for transitioning enterprise SEO strategies to generative engine optimization before competitors dominate AI-driven discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from traditional SEO to generative engine optimization before competitors gain the advantage. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, context-driven content strategies that win AI citations, and practical frameworks for implementing product feeds and structured data to capture commerce opportunities in conversational search.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for the "breathtaking" speed of AI-first discovery and competitive distribution strategies, including Walmart's partnership with ChatGPT to leverage their price optimization advantage in AI-mediated commerce.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI search adoption is accelerating at breathtaking speed across all major platforms. Brian Stempeck, co-founder and CEO of Evertune, explains how consumers are already experiencing AI-powered results through Google's AI Overviews, Amazon's Rufus, and voice assistants, even without actively seeking AI tools. The discussion covers strategic positioning opportunities for retailers like Walmart's early ChatGPT partnership and how the mainstream integration of AI search is creating new competitive dynamics in e-commerce discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI search adoption is accelerating faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered search results across Google's AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for retailers like Walmart's ChatGPT partnership to capture price-sensitive searches and the competitive advantages of early AI search optimization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, brings enterprise AI search expertise from his previous role at The Trade Desk where he witnessed major consumer behavior shifts in media consumption. The discussion explores how mainstream AI integration through Google's AI Overviews, Amazon's Rufus, and strategic partnerships like Walmart-ChatGPT are reshaping search discovery patterns. Stempeck analyzes the competitive implications of price-optimization strategies in AI-powered commerce environments.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google, Amazon's Rufus, and Siri without actively seeking AI tools. The discussion covers strategic partnerships like Walmart's early ChatGPT integration to capture price-conscious searches and how retailers can leverage AI discovery tools to compete in commodity consumer goods categories.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Download from Google Play
Download from App Store
United States
Trusted Pediatric Dentist in Abu Dhabi Dr. Lavanya Sundarajan, MDS, Ph.D. (Scholar), is a Specialist Pediatric Dentist with over 13 years of experience in dentistry and more than 10 years focused on pediatric care 🌞 Her passion for treating children goes beyond clinical work—she combines gentle care with advanced treatment techniques to ensure every child has a positive dental experience Visit Our Website : https://lavanyalittlesmiles.com/
At British Academy, we believe language is the key to confidence and opportunities. As the best Spoken English institute in Kerala, we offer expert training through our Spoken English course, along with classes in Arabic, Hindi, and German. We also provide specialized coaching at our dedicated IELTS Center, helping students achieve their global goals.https://britishacademyedu.com/
Chayypeedika is more than just a tea shop. It’s a cozy corner where tradition brews with every cup. Inspired by the nostalgic charm of Kerala’s roadside tea stalls, Chaya Peedika serves up piping hot chaya (tea), coffee, snacks, and heartfelt conversations in a space that feels like home. CLICK HERE : https://chayyapeedika.free.nf/
In multilingual markets, data plays a different game. Rush Analytics understands this nuance. Their toolset works well across languages, which helps in global campaigns. Features like rank tracking and competitor insights are updated daily, so nothing slips past unnoticed. The most useful entry point is https://rush-analytics.com where tools are laid out clearly for efficiency. I use it regularly for structuring multilingual content clusters and validating keyword performance across regions. Data ensures consistency and removes emotional bias from content strategy. When every decision is backed by numbers, you not only publish smarter, you win sustainably. Rush Analytics provides the clarity required.
At Springfly, Affordable digital marketing agency, we help businesses soar online with powerful, data-driven digital marketing solutions. Whether you're a startup looking for visibility or an established brand aiming for higher conversions, our expert team crafts customized strategies to accelerate your growth.https://springfly.free.nf/
Shaping the digital leaders of tomorrow."we equip ambitious learners with the skills, strategies, and insights needed to thrive in modern marketing.. The future belongs to those who adapt—let’s build yours together. http://edunest.fwh.is/
Our expertise is in creating custom digital marketing strategies that promote brand awareness, engage meaningful consumers, and deliver measurable growth. By harnessing the most advanced tools and insights, we close gaps between brands and their consumers so that they may achieve long-term success in a constantly changing digital environment.https://brandbridge.wuaze.com/
Great insights! As someone focused on helping businesses grow through strategic digital marketing, I found this particularly valuable. We've also explored similar approaches https://digico.rf.gd/
Great insights! As someone focused on helping businesses grow through strategic digital marketing, I found this particularly valuable. We've also explored similar approaches on our site—worth checking out!" CLICK THE LINK TO KNOW MORE:https://digico.rf.gd/
We create unforgettable travel experience tour packages just for you—whether you're seeking adventure, relaxation, or cultural immersion.
Welcome to Mr clean, where your vehicle’s shine is our top priority. We are a locally owned and operated car detailing service dedicated to providing high-quality, eco-friendly, and complete car care. Whether you’re looking for a quick exterior wash or a complete car detailing service, our team of trained professionals is here to make your car look and feel like new.https://mrclean.fwh.is/
Adz Holidays, we believe the best tour and travel experiences go beyond just reaching a destination. They are journeys filled with unforgettable moments, meaningful experiences, and stories you’ll share for a lifetime. We started with a passion for exploration and a strong commitment to quality. Since then, we’ve focused on creating personalised holiday experiences that reflect your dreams, tastes, and lifestyle. https://adzholidays.kesug.com/
AIKA Developers is a construction company based in Calicut with 25 years of experience in the development sector. In response to the growing demand, we have opened a new office in Chevayoor and launched our interior design division, FIO Interiors. We offer a range of building services, including residential construction, commercial construction, and various other high-quality construction projects. https://www.aikadevelopers.com/
HEY,IAM ASWIN Digital marketing strategist in Calicut.i can help you level up your business with online marketing strategies.https://aswin.space/
really informative https://nihalyoonus.in/
Such a nice content @https://digitallair.online/
very informative content https://engineoil.store/
very informative content https://engineoil.store/
hey , iam Raheena abdul gafoor , the best digital marketer in malappuram, kerala with expert in SEO, SMM, SEM, web design adn Google ads https://raheenaabdulgafoor.online/
Hy iam sreerag krishna digital marketing specialist in wayanad i expert in SEO,SEM,SMM