Content Conversations

In this episode of Content Conversations, James and Lucy unpack the latest digital marketing forecasts and what they mean for the industry. With ad spend slowing, strategy being sidelined, and AI on the rise, they explore why so much marketing feels reactive – and what needs to change. Topics include the growing divide between performance and brand marketing, how businesses are (and aren’t) using AI, the decline of the High Street, and the creeping erosion of creativity. Plus, they discuss the ‘AI dead-eye’ problem in video content and why so many marketers still struggle to stick to a strategy.

What happens when ChatGPT goes down? In this episode, Lucy Mowatt and James Gill explore AI reliance, alternative tools like Gemini and Perplexity, shifting podcast trends, and a new advertising push toward real-life experiences. Plus: Meta’s AI ad platform.

What happens when a £25k salary comes with a marketing job description demanding content creation, video editing, graphic design, analytics, and more? In this episode, Lucy Mowatt and James Gill dive into the growing disconnect between marketing job expectations and reality.They explore how underpaid, over-scoped roles are damaging the profession, how AI is diluting thought leadership, and why Gen Z might be trusting tools over experts. It’s a candid conversation about credibility, creativity, and what it really takes to do great work in 2025.If you’ve ever read a marketing job ad and thought “you want what for how much?”, this one’s for you.PS Comedy sound effects have been added to protect the guilty.

Is sloppy copy costing brands more than they realise?Lucy Mowatt and James Gill kick off the new season with an unfiltered chat about dodgy grammar, the rise of AI content, and why attention to detail still matters. It’s punchy, opinionated – and just the beginning.🎧 Hit play and join the conversation – and don’t forget to have your say in the State of Content Survey 2025. We want to know: do mistakes still matter?Take part now: https://www.methodmarketing.org/blog/state-of-content-2025/

Welcome to season 3 episode 5 of the Content Conversations podcast. In this episode, Lucy Mowatt speaks to Jordan Domin-Goddard, a social media expert and founder of Curlyworm Creative. During their chat, they delve into how writing for social media differs from other types of writing, and why creating content for your personal social media channels is so different to writing for business. They also explore why having a strategy is vital to creating content – and why unpopular opinions could be the key to driving greater engagement. Listen now to find out more.

In this episode, Lucy Mowatt speaks to former journalist and content marketing specialist James Gill about the role of storytelling in marketing. During the conversation, they explore what storytelling is, the elements of a great story and how brands can utilise it to great effect. Connect with James Gill on LinkedIn. www.methodmarketing.org

In this episode, Lucy Mowatt speaks to former journalist and editor David Powles about the news. They cover: What is the news? What journalists are looking for Common mistakes when pitching stories The importance of human connection And more! Unfortunately, due to a technical glitch, the recording does cut out at the end (despite having three separate devices set up to record the audio), so we'll record a replacement episode soon. Enjoy! Find out more about David on LinkedIn, and the Norfolk Community Law Service on their website. www.methodmarketing.org

In this episode, Method Marketing's Lucy Mowatt speaks to insurance copywriter and blogger Catherine France about blogging for B2B marketing purposes. During the episode, they discuss: The benefits of business blogging The challenges of developing content ideas Avoiding jargon Getting started with blogging Find out more at: www.methodmarketing.org www.catherinefrance.com

In this episode, Lucy Mowatt speaks to colleague Claire Price about the importance of accuracy in your writing. From fact-checking to spelling, punctuation and grammar, they discuss how poor copy can affect your marketing and your brand before discussing some of the practical aspects of getting it right.

Introducing Season 3 of the Content Conversations podcast. Be sure to subscribe on your favourite platform!

In this episode, Lucy Mowatt speaks to email marketing specialist Kelly Cookson about getting started with email marketing, building lists, deliverability and reporting. If you're looking for email marketing tips, you won't want to miss it!

In this episode of the Content Conversations podcast, Lucy speaks to Michelle Gately of the Unfinished Bookshelf. They discuss: Finding inspiration Training and exercising your brain Overcoming writer's block The importance of accountability And more...! We hope it gets your creative juices flowing! Explicit rating is because there are a few expletives!

In Season 2 Episode 3, Lucy speaks to digital marketing consultant Dalia Courridge about LinkedIn marketing. Not only do they discuss the platform's core features, but the benefits to your business, how to build engagement and why Lucy really, really dislikes the Happy Birthday feature!

In Season 2, Episode 2, Lucy speaks to marketer Annelise Worn about the importance of marketing strategy and authenticity during turbulent times. She explains how her clients are tackling the challenges of Covid-19 head-on, while planning for a Christmas like no other. 

Lucy introduces the upcoming season of the Content Conversations podcast, so you know what's in store. Don't forget to subscribe, so you never miss an episode.

In this episode, Lucy Mowatt speaks to social media manager and influencer Mollie Hyde about making an impact on Instagram.  They discuss how she built her audience, created a beautiful feed and consistently secures a high level of engagement. If you're thinking about starting an Instagram account for your business, it's well worth a listen.

In Episode 9, Lucy Mowatt speaks to PR Consultant and author Natalie Trice about her new book, PR School. They discuss how to amp up your PR efforts and how a little planning goes a long way.

In Episode 8 of the Content Conversations podcast, Lucy speaks to Matt Colley of Edidit about multi-lingual content. They discuss considerations around tone of voice, translations and cultural differences. If you're thinking about breaking into a non-English-speaking market, you won't want to miss it. 

Lucy speaks to Katie Nuttall of Nimble Film Chick about creating valuable video content that resonates with audiences and generates business growth. Katie shares her tips for creating video and maximising its impact.

Lucy Mowatt speaks to PR expert Amanda Bunn about PR and content marketing. They discuss how the two disciplines overlap, how to plan a PR strategy, how measure the success of your activity, and working with influencers. Plus, Amanda provides a few handy tips along the way.