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The Green Grind Podcast
119 Episodes
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In this episode of The Green Grind Podcast, Kory sits down solo while LeRoy is away and welcomes special guest Daison Pursley, professional sprint car driver of the NAPA Auto Parts #9 car for Kasey Kahne Racing, competing on the World of Outlaws sprint car circuit, for a conversation that goes far beyond lawn care. While this isn't a traditional green industry business episode, the lessons hit just as hard. Daison shares his journey through the world of sprint car racing—from getting started in Oklahoma to competing at the highest level of outlaw sprint car racing and navigating the highs and lows of a demanding motorsports career. He opens up about overcoming adversity, facing moments where racing again wasn't guaranteed, and the mindset it takes to stay focused and keep pushing forward when everything feels uncertain. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In this episode of The Green Grind Podcast, LeRoy and Kory sit down with special guest Jesus Nieto for a powerful conversation about growth, grit, and building something bigger than yourself in the green industry. Jesus shares his journey — from early challenges and learning curves to developing the mindset and structure necessary to scale. The discussion dives deep into leadership evolution, operational discipline, and the personal growth required to move from simply working hard to working strategically. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In this episode of The Green Grind, LeRoy and Kory sit down with Chase Stetson — known across the industry as "That Lawn Dude" — to talk about the energy and authority he's built on social media and how that visibility translates into real business growth. Chase shares how consistency, personality, and discipline helped him stand out in a crowded green industry space, while also navigating the pressure that comes with being highly visible online. The conversation digs into balancing content creation with running a structured, profitable operation, and making sure the brand behind the camera is backed by solid systems and numbers. If you're building both a business and a presence, this episode breaks down what it really takes to sustain momentum in both. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In this episode of The Green Grind, Kory and LeRoy sit down with Jordan Smith of Storm Equipment to talk about one of the biggest shifts happening in snow and ice management: liquid deicing. Jordan shares how he went from running a lawn and snow company in Minnesota to building a liquid equipment brand that eventually partnered with Boss Snowplow and Toro—all rooted in trial, error, and a relentless drive to find a better way. The conversation dives into why liquids aren't just another product, but a culture shift from reactive salting to proactive strategy. They break down the hidden long-term costs of salt, how better scraping and pretreatment reduce liability, and why seasonal contracts reward efficiency over over-application. If you're dealing with salt shortages, rising costs, or looking for a competitive edge in your market, this episode challenges you to rethink how you run your snow operation. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In this episode of The Green Grind, LeRoy and Kory sit down with Angela Chanowsky, Founder & CEO of Unique Genius, for a practical conversation about delegation, focus, and getting out of the daily grind as a business owner. Angela shares why missed calls, admin overload, and trying to do everything yourself quietly limit growth—and how strategic virtual partners can help contractors reclaim their time, improve follow-up, and scale with intention. The discussion covers what a strong VA partnership really looks like, when to hire support, and how operating inside your unique genius creates better businesses and better lives. If you're stuck in the weeds and ready to build a business that runs smoother without burning you out, this episode delivers! 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In this episode of The Green Grind, LeRoy and Kory sit down with Jim Parker of The Lawn Boss for a real, experience-driven conversation about longevity, leadership, and doing business the right way—especially when the grind gets heavy. Jim works with lawn and landscape business owners to help them get their companies ready to sell, and he shares lessons learned from years in the industry along the way. From mistakes and adjustments to mindset shifts that only come with time, this episode focuses less on hype and more on building a solid, sustainable business that can stand on its own—now and in the future. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In this episode of The Green Grind, LeRoy and Kory sit down with Timon Nadarevic of Stipez Site Management for a candid, experience-driven conversation about consistency, responsibility, and what it truly takes to build a durable business over time. Timon shares lessons earned through years of hands-on fieldwork, high-pressure decision-making, and navigating the real challenges that come with growth. The discussion draws a clear line between chasing short-term wins and committing to long-term standards—both in business and in life. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In this episode of The Green Grind, LeRoy and Kory sit down with Ezra for a grounded, real-world conversation about growth, responsibility, and the personal development required to lead a business forward. Ezra shares his journey through the ups and downs of entrepreneurship—learning how pressure, mistakes, and accountability shape not only better businesses, but better leaders. The discussion focuses on what happens when ambition meets reality, and how intentional thinking, discipline, and ownership determine whether growth becomes freedom or chaos. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In this episode of The Green Grind, LeRoy and Kory dig into the real conversations contractors need to hear—but rarely do. No hype. No shortcuts. Just honest talk about business, pressure, leadership, and the realities of growth in the green industry. The guys break down what happens when hustle alone stops working and why so many contractors stay stuck despite working harder every year. From mindset shifts to real-world decision-making, this episode challenges listeners to stop operating on emotion and start building with intention. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In this episode of The Green Grind, LeRoy and Kory sit down with Brian Fullerton, entrepreneur, content creator, and one of the most recognized voices in the green industry, for a real conversation about growth, discipline, and building a business that lasts. Brian shares his journey from grinding in the field to building multiple income streams through service work, education, and content—while staying grounded in the fundamentals that actually make contractors successful. This episode goes beyond social media highlights and digs into the daily habits, mindset shifts, and business decisions that separate short-term wins from long-term sustainability. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In this episode of The Green Grind, LeRoy and Kory sit down with Jordan Renner for an honest, boots-on-the-ground conversation about growth, pressure, and what it actually takes to build a solid business in the green industry without losing yourself in the process. Jordan breaks down his journey through the realities of scaling—learning the hard way that more work doesn't always mean more money, and that discipline, systems, and decision-making matter just as much as hustle. The conversation pulls back the curtain on the mental side of entrepreneurship: stress, responsibility, confidence, and the constant battle between doing the work and leading the business. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In this raw and unfiltered episode of The Green Grind, LeRoy and Kory sit down with returning guest Bob Weaver, a small-business owner grinding his way through the hardest stage of growth—scaling from a one-man operation to a half-million-dollar company without losing his sanity, family, or financial footing. Bob opens up about what it really looks like behind the scenes when revenue grows faster than systems. From doubling sales to nearly going broke, long hours, equipment breakdowns, hiring struggles, and the pressure of providing for his family, this conversation pulls zero punches. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In this episode of The Green Grind, LeRoy and Kory sit down with industry icon Marty Grunder, CEO of Grunder Landscaping and president of The Grow Group, to tackle one of the biggest challenges in the green industry: why most companies never break past $1–2 million—and what it really takes to scale beyond it. Marty shares decades of hard-earned lessons from building a respected multi-million-dollar company, hitting long plateaus, and ultimately breaking through by getting out of his own way. The conversation dives deep into the uncomfortable truth that owners are often the bottleneck, and growth requires letting go, trusting people, and running toward the "non-sexy" parts of the business.
In this powerhouse episode of The Green Grind, Kory and LeRoy sit down with Kevin Scott, founder of Muskoka Landscapers, a premier high-end design/build firm specializing in luxury lakefront projects throughout Canada's cottage country. Kevin shares the raw truth behind scaling from a one-man operation to a $10M+ landscape company, breaking down the wins, failures, and jagged growth curve that shaped his business. From leaving a secure job with benefits, to landing his first major lakefront projects, to navigating the chaos of million-dollar builds, Kevin gives an unfiltered look into what it really takes to succeed at the top end of the industry. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In this episode of The Green Grind, LeRoy and Kory sit down with Shane Cunningham, owner of The Lawn Shark, a full-service lawn care and landscape company based in Westminster, Maryland. Shane brings an unfiltered, brutally honest look into what it takes to survive, rebuild, and scale in the lawn and landscape industry when life hits hard. Shane shares his journey from a troubled youth to building a thriving landscape and lawn-care business, surviving the 2008 housing crash, navigating a divorce, raising his children as a single parent, and rebuilding his company with a completely new level of clarity, discipline, and purpose. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In the final installment of the Scaling Smart Series, Kory and LeRoy dive deep into two pillars that determine whether a company grows with intention—or stays stuck: culture and building like a builder instead of hustling. They unpack the realities of culture at every stage of business, reminding listeners that culture isn't something you create once you have 10–20 employees—it starts with your first hire. From shifting language from "employees" to "team members" to modeling the standards you expect, they break down how small leadership actions (and inactions) ripple across morale, behavior, and performance inside a company. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
Kory and LeRoy are back with Part Three of the Scaling Smart Series, diving into what it really takes to scale a company with discipline, consistency, and mature leadership. They break down how owners evolve from reacting to everything that goes wrong… to staying calm, solving problems, and leading with intention. This episode covers the routines and habits that create real growth—showing up for your team, running consistent meetings, staying disciplined with cash flow, and sticking to the processes that built your business in the first place. If you're ready to move from hustling to building and create a business that grows without chaos, this one's packed with lessons you can put to work immediately. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
In this episode of The Green Grind, Kory and LeRoy dive into the second part of their Scaling Smart Series, tackling one of the biggest challenges every growing business faces—creating systems that actually work. They break down how chaos kills growth, why great people can't thrive without structure, and how to systematize everything from your crews' daily routines to your sales process. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
Kory and LeRoy kick off the brand-new Scaling Smart Series — a 4-part deep dive into what it really takes to grow and scale a green industry business the right way. In this first episode, they sit down for a no-fluff, straight-talk conversation about building the foundation for sustainable growth. From defining a clear vision to living by your company's core values, they break down why so many business owners stay stuck at the same size year after year—and what separates those who scale with purpose. The guys share real stories from their own journeys—mistakes, mindset shifts, and tough leadership calls that shaped their success. Whether it's hiring the right people, enforcing accountability, or letting go of those who can't grow with you, this episode hits hard on leadership, culture, and vision. This is just the start of the Scaling Smart Series—four powerful episodes designed to help you grow smarter, lead better, and build a business that lasts. 🎧 Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc 🌐 Need a website? Use code "GreenGrind" to get your first month for $1: greenfrogwebdesign.com/koryballard
This week, LeRoy sit's down with Bryan Clayton, founder of GreenPal, often called the "Uber for lawn care." Brian's entrepreneurial story is nothing short of inspiring. He started mowing lawns at 18, grew his landscaping company into a $10M business with over 150 employees, successfully sold it, and then pivoted into tech — building GreenPal, which now connects 300,000+ users with lawn care professionals across the country. Free Trial and 20% off Jobber for 6 months: go.getjobber.com/ballardinc Need a website? Use the code GreenGrind to get your first month for $1. https://www.greenfrogwebdesign.com/koryballard























