Simply Business Podcast

Be honest…Is your income coming in from your business random or does it feel safe? If you feel like you've been trying everything and nothing seems to move the needle and honestly, you're just fed up of trying new things then in today’s episode, I’m getting serious about something most business owners avoid  numbers.> Not scary ones.> Not complicated ones.But the few audience growth numbers that predict whether your business will make money or not.Because the honest facts are (said with love):If you don’t have an audience growth system, you’re not building a business… you’re winging it and that is exhausting.🎯 Resources & Next StepsIf this episode hit home and you’re realising you’ve been skipping the foundations I want to help you fix that properly.Grow Sell Scale Workshops start tonight at 8pm.Inside the workshops, I’ll walk you through:how to grow your audience on automationhow to turn that audience into consistent salesand how to bring in bigger crash injections without burning yourself out👉 Save your spot here:www.emmacooperonline.com/3(If you’re listening on the day this episode goes live..  don’t wait. We’re starting.)

Be honest…Have you felt like selling online has started to feel heavier?Not because people don’t want results.Not because they don’t have problems to solve.But because trust online just isn’t what it used to be.In today’s episode, I’m talking honestly about what many business owners are thinking but not saying out loud.. we’re in a trust recession. And instead of fighting it, I want to show you how I’ve built a business that actually thrives because of it.This is a no-fluff, grown-up conversation about what selling really looks like now and why pushing harder is no longer the answer.Why selling online feels harder even though demand hasn’t disappearedWhat the “trust recession” really means for coaches and course creatorsWhy sceptical buyers aren’t a problem they’re a sign the market is maturingThe shift from convincing people to demonstrating your expertiseWhy louder marketing often backfires in a low-trust worldHow people actually decide who they trust online (hint: it’s not sales pages)Why free value alone doesn’t build enough trust anymoreThe real role of tiny offers in helping people experience you without pressureHow low-ticket entry points remove resistance and build beliefWhat it means to build an ecosystem instead of relying on one big selling momentWhy selling daily becomes easier when trust is designed into your businessWhat serious, sustainable businesses are doing differently right nowThe hard truth about why some business models are starting to crackHow structure replaces stress when trust is built over timeSelling in today’s online world isn’t about trying harder.It’s about building trust on purpose.The businesses that are thriving right now aren’t the shoutiest… they’re the clearest.They don’t rely on pressure or persuasion.They let people experience how they think, teach, and solve problems.And when trust comes first, sales become a natural outcome not something you have to force.If this episode made you realise you’ve been trying to sell without the right foundations, I want to help you fix that properly.Inside Grow Sell Scale, we build:an audience growth systema trust-led sales ecosystemdaily sales without pressureand launches that work because everything else is already in place👉 Join Grow Sell Scale here:www.emmacooperonline.com/3You don’t need louder marketing.You need a smarter system.And once trust is built by design, selling stops feeling heavy.I’ll see you in the next episode, my friend.Emma x

If you’ve ever felt stuck choosing between low ticket or high ticket…If sales feel inconsistent…Or if you’ve been told “high ticket is the only serious way” to build a business…This episode will change how you see your entire business model.In this episode of the Simply Business Podcast, Emma breaks down how to move your audience from low ticket to high ticket clients with ease without pressure, pushy sales tactics, or relying on one offer to do all the heavy lifting.This is about building a smart ecosystem that creates trust first… and sales naturally follow.Why low ticket buyers are not “less serious” — and how they often become your best high-ticket clientsThe real pros and cons of selling high ticket vs low ticket (no fluff, no hype)Why relying only on high ticket sales can actually slow your growthHow the current “trust recession” is changing buyer behaviour onlineWhy easy entry points into your world matter more than everHow to decide whether you should go low ticket, high ticket  or (most powerfully) a mix of bothHow an ecosystem model creates consistent sales, stability, and scaleEmma also explains why:Trust is now the most valuable currency in online businessEmail lists and buyer journeys outperform “post more content” strategiesBusinesses that sell only one way are often the most fragileLow ticket isn’t small thinking.High ticket isn’t the only answer.The most powerful businesses use both… strategically.That’s how you build foundations strong enough to scale.If this episode hit home, the next step is clear.Emma is running her Grow Sell Scale workshops, where she teaches:How to grow your audience intentionallyHow to turn followers into buyersHow to move people from low ticket → high ticket with easeHow to stop guessing and build a business that actually scalesThis is where everything comes together.👉 Register now:www.emmacooperonline.com/3If you’re done winging it then this is where you start doing it properly.

If your sales feel inconsistent, unpredictable, or reliant on “good weeks”… this episode is for you.In this episode of the Simply Business Podcast, Emma breaks down the exact revenue system she uses to create consistent sales without guessing what to post, what to sell, or how to grow her audience.This is the system that:Stops you relying on luck or motivationReplaces “posting and hoping” with structureTurns audience growth into predictable salesAnd most importantly it shows you how to stop winging it.Emma shares how audience growth, freebie strategy, daily sales, and launches work together as one ecosystem not just random shiny tactics pulled from different courses.Why winging it is the fastest way to kill consistency in your businessHow to build audience growth that runs on automation (not effort)What most people get wrong with freebies and how to fix itWhy your freebie must sit one or two steps before what you sellHow daily sales actually happen (without being salesy or pushy)How launches fit into a business that already sells consistentlyReal examples from Platinum students growing their lists and sales with this systemYou’ll also hear why:One Platinum student grew from zero to 3,500 subscribers in a yearAnother added 175 new subscribers in a single monthAnother grew her email list by 410% in just two monthsNot because they worked harder but because they stopped winging it.If this episode hits home, the next step is the live masterclass Emma mentions at the start and end of the episode.📅 Audience Growth Acceleration Masterclass🕗 1st January at 8pm UK time🎥 Live with EmmaIn the masterclass, Emma will teach:Her full Audience Growth Acceleration strategyHow to create a freebie that attracts buyers (not browsers)How to automate audience growth properlyHow to stop guessing and start growing on purpose👉 Save your seat here:http://emmacooperonline.com/fastmasterclass  Consistent sales don’t come from doing more.They come from knowing exactly what to do next.This is the end of winging it.

🎧 Episode Show NotesThe Daily Sales Mindset Shift That Changed EverythingWhat if your business didn’t only make money during launches?In today’s episode of the Simply Business Podcast, I’m sharing the biggest shift I’ve made in my business. A shift that completely changed how I think about sales, consistency, and freedom.For years, my business relied on big launches. And while launches absolutely work (I’ve built a multi-seven-figure business with them), I realised something was missing…The in-between.If you’ve ever felt like:Your income comes in peaks and troughsYou only make money when you’re “on”Sales feel inconsistent or unpredictableYou’re exhausted by the adrenaline cycle of launchingThis episode will open your eyes to a different way of building a business. One that creates daily sales, without pressure, burnout, or relying on constant big moments.Why launches alone can make your business feel fragileThe mindset shift that helped me start making sales every single dayWhy low- and mid-ticket offers are strategic, not “small thinking”How I created a simple daily sales routine that takes less than 30 minutesWhat “evergreen” really means (and why passive income is a myth)The powerful belief that stopped me overthinking and started converting salesHow one imperfect email led to multiple sales overnightWhy letting people “try before they buy” builds trust and momentumYou’re just one away.One email away.One post away.One podcast away.One intentional action away from a sale.When you stop waiting and start showing up consistently, everything changes.I’m currently offering a 7 Day FREE trial to my membership, ICONIC.Inside the free trial, you’ll get:Full access to the ICONIC membershipOver 25 courses13 expert-led masterclassesLive group mentoring with meA private podcastA supportive, fun business communityPLUS two coaching calls with one of our success coachesNo pressure.No long-term commitment.Just a chance to experience how I teach, how I coach, and how this model works.👉 Start your free trial here:www.emmacooperonline.com/iconicfreetrial(Just make sure you check your first email so you can book your coaching calls, they are only valid during the trial.)Daily sales aren’t about hustling harder or doing more.They start with a mindset shift.. and are powered by simple, intentional action.You really are just one away.Thanks for listening, my friend.I’ll see you in the next episode. Emma xIn this episode, you’ll learn:The belief that changed everything:ResourcesFinal thought

Are Your Sales Random? The Audience Growth Numbers That Predict RevenueBe honest…Do sales in your business feel a bit random right now?One week they’re there.The next they’re not.And you’re left wondering whether it’s your offer, your pricing, your confidence… or you.In today’s episode, I’m getting serious about something most business owners quietly avoid:Numbers.Not scary ones.Not complicated ones.But the few audience growth numbers that quietly predict whether your business will make money or keep feeling unpredictable.Because here’s the truth (said with love):If you don’t have an audience growth system, you’re not really building a business…you’re winging it.• Why audience growth isn’t just one strategy - it’s the foundation of your entire business• How many people you actually need on your email list before sales become predictable• What email open rates really mean (and what’s average, good, and great right now)• Why a small, warm list beats a big, cold one every single time• The simple maths behind audience size, trust, and sales• Why £5-a-day ads can tell you more than a £500 mistake• The exact ad numbers I track for myself, my coaching clients, and my agency clients• What CTR actually is explained simply, without jargon• What “good” and “great” landing page conversion rates really look like• How tiny data tweaks can dramatically lower your cost per lead• A real Platinum client example where one headline change increased conversions overnight• Why big businesses happily “lose” money to get your email address• The Discount Village story that perfectly sums up the power of email marketing• How understanding your numbers changes how you sell and when you sell• Why guessing keeps you stuck… and the data that finally sets you freeSales don’t come from hoping.They come from people.And audience growth is how you make sure:• more of the right people know you exist• trust builds naturally over time• selling stops feeling heavy• revenue becomes something you can actually predictIf you’re not growing your audience, everything else in your business feels harder than it needs to be.If this episode hit a nerve and you’re realising you’ve been skipping the foundations, I want to help you fix that properly.Grow Sell Scale starts tonight at 8pm.Inside the workshops, I’ll walk you through:• how to grow your audience on automation• how to turn that audience into consistent sales• how to scale without guessing or burning yourself out👉 Save your spot here:www.emmacooperonline.com/3(If you’re listening on the day this episode goes live… don’t wait. We’re starting.)Audience growth isn’t about shouting louder.It’s about understanding what’s actually happening in your business and making smarter decisions because of it.No more winging it, my friend.I’ll see you tonight.Emma x

Join me in the Grow & Sell Challenge - Learn how to grow your audience & sell like a machine. www.emmacooperonline.com/free-challenge

Looking to start a business in 2025 but not sure where to begin? In this no-fluff episode, I'm walking you through 10 of the best businesses to start this year, based on what’s actually working right now – not theories. Real stories, real people, and real money being made.I'm breaking each one down with:What it is (in plain English)How long it takes to get goingWhat skills you needAny start-up costs to think aboutHow much you can realistically earnPlus, I’m giving you real-life examples from students and business owners doing the damn thing already.💥 From plug-and-play network marketing to launching your own CIC, corporate wellness gigs, retreats, copywriting, VA services, and even Amazon businesses… you’ll leave this episode bursting with ideas.Whether you want to work part-time around the kids, go full-time on your own thing, or grow a side hustle into something serious, this one’s for you.Join my FREE challenge:👉 www.emmacooperonline.com/bigideaJoin ICONIC – the membership for entrepreneurs who are DONE playing small.👉 https://emma-cooper.mykajabi.com/offers/2zW7J5oBInstagram: @emmacoachingIf you loved this episode, screenshot it and tag me – I’d love to hear your big idea!

In this fast-paced episode, Emma is dishing out the real talk you didn’t know you needed. If you’re ticking all the boxes, showing up online, and doing all the things — but the sales still aren’t flowing — this one’s for you.Emma breaks down what might be missing in your business setup, what to shift quickly to get back on track, and how to cut through the fluff and focus on what actually works. Think of this episode like a cuppa in your kitchen with a friend who knows her stuff and is about to point out exactly what’s not lining up (in the best way possible).If you’re ready to get unstuck and start moving towards the business results you actually want — press play now.✅ The #1 thing most people miss in their early business setup✅ Why doing more isn’t always the answer (and what to do instead)✅ A behind-the-scenes peek at how Emma simplifies sales fastIf you're not growing an email list yet (or yours is a bit of a mess), it’s time to fix that first.Grab my free List Launcher resource and start building a list of ideal clients who actually want to buy from you 👉 emma-cooper.mykajabi.com/listlauncher**PS.. If you leave a 5* review then each week we give away £25 to one lucky winner**

In this episode, I’m taking you behind the scenes of the four biggest shifts that completely transformed my business—so you can apply them, too!If you’ve ever felt stuck, burnt out, or like you’re doing all the things but still not seeing the results you want, these shifts will change the game.Here’s what we cover:✅ The #1 reason most people struggle to make sales (and how to fix it)✅ How I went from relying on launches to making daily sales—on autopilot✅ Why creating more content isn’t the answer (and what to do instead)✅ The secret to building an audience that’s actually ready to buyAnd if you’re ready to take action, join my waitlist for my brand new programme coming soon.🎉 Sign up here: http://emmacooperonline.com/vip-waitlist-pageLoved this episode? Screenshot it, tag me on Instagram (emmacooperonline) and let me know!I give away £25 cash for sharing to one lucky winner per episode!

Podcast Episode: What a 1-1 Business Coaching Session Should REALLY Look LikeIn This Episode, You’ll Learn:The biggest problems that often make coaching sessions feel like a waste of time and how to avoid them.How to diagnose what's really stopping you from growing your business.What to expect from a REAL coaching session that leaves you with clarity and actionable steps.Why the Platinum Inner Circle is designed to give you coaching that truly transforms your business.Links Mentioned in the Episode:Platinum Inner Circle - Learn more here: https://emma-cooper.mykajabi.com/make-me-platinum

Episode Summary:In this episode, we’re diving into the four core strategies that every successful business needs: Content Creation, Audience Growth, Daily Sales, and Live Launching. These aren’t just isolated strategies—they work together synergistically & seamlessly to create a business that’s not only profitable but sustainable and scalable too. I’ll walk you through how each strategy works, how they feed into one another, and why having all four in place is a game-changer. Plus, I’ll share some actionable tips and insights to help you get these systems working in your business with as much automation (and as little stress) as possible. Whether you’re just starting out or you’re ready to scale, this episode is packed with valuable insights to take your business to the next level. What You’ll Learn in This Episode: Why content creation is the foundation of trust and connection with your audience. How to consistently grow your audience with simple, effective strategies. The secret to generating daily sales without feeling salesy or pushy. How live launches create big momentum (and why they’re easier with the right systems in place). How all four strategies—content creation, audience growth, daily sales, and live launching—work together to power a thriving business. Resources Mentioned in This Episode: Inner Circle Platinum – https://emma-cooper.mykajabi.com/make-me-platinum The List Launcher: How to Start Your Email List in Under an Hour – https://emma-cooper.mykajabi.com/listlauncher Steal My Six Figure + Launch Strategy – https://emma-cooper.mykajabi.com/Stealmystrategy Join My Membership on a £1 Trial – https://emma-cooper.mykajabi.com/offers/L4jSNtTH Connect with Me:If you loved this episode, I’d love to hear from you! Share your thoughts, takeaways, or questions by sending me a dm here > https://www.instagram.com/emmacooperonline?igsh=MTVucTlkb3p5ZGg2ZA%3D%3D&utm_source=qr And if you’re ready to get these four core strategies working for you, check out the resources linked above or join me inside my membership for just £1 to see how we can take your business to the next level together or the inner circle platinum to work closer together. Thanks for listening, and I’ll see you in the next episode! Huge Love Emma x

Episode Summary To grab access to The List Launcher NOW: https://emma-cooper.mykajabi.com/listlauncher In this episode: If you could implement just one strategy in your business this year, let it be this — I promise it can change everything, fast. In this episode, I’m walking you through the game-changing strategy that has transformed businesses from zero to six figures (and beyond), including my own. You’ll hear about how my student Jo went from zero to a six-figure business in just 6-8 months by focusing on audience growth. We’ll dive into why building an email list is non-negotiable for long-term business success, how audience growth feeds into content creation, daily sales, and launching, and why automation is the secret to growing your audience on autopilot. Plus, I’m sharing real-world examples and practical tips, like turning your to-do list into sales-driving content and using low-cost ads to attract your ideal clients. If building a predictable, scalable business is your goal, this is the episode for you. Key Takeaways: Why your audience equals your revenue potential (and how to grow it predictably). The simple math behind scaling from £30K months to £100K months by increasing your list size. How to turn your to-do list into content that builds relationships and drives sales — no “salesy” tactics required. The power of automation + freebie strategies to grow your email list with minimal effort. Resource Mentioned:👉 Get instant access to my free resource, The List Launcher — a step-by-step mini course to set up your email list in under an hour! Bonus training included on turning your to-do list into sales content HERE > https://emma-cooper.mykajabi.com/listlauncher Follow me on Instagram: @emmacooperonline Connect with me on Facebook: Emmacooperonline If you loved this episode, share it on your favourite social platform and tag me @emmacooperonline Let’s grow your list together — starting today.

Sales doesn't have to be scary. When you understand to reverse engineer like I talk about in this session you'll understand that there are three key parts to creating an offer that sells.. 1. The Idea 2. The Offer 3. How to Sell It It's simple, but if you need my hand holding then join my free live class on Thursday 20th November at 8pm and in 60 mins we will plan out your Black Friday Offer together - Grab your seat here > https://emma-cooper.mykajabi.com/Blackfriday

2023 was definitely a year for healing, Scaling the team & mastering the strategy! We made mistakes - Some big ones - but we've learned. For a £1 trial for 7 days inside of Entrepreneursity (my business coaching membership) click here : https://www.entrepreneursity.co.uk/7daytrial

I'm taking you back so that I can bring you forward with me into this new phase as I'm nearing launching my brand new programme (days away from it now). I'm sharing with you the decisions I made on some pretty huge life decision and why. In this episode we talk about - The birth of my rainbow baby, Taking a huge career direction change, making big mistakes but learning from them & moving to Spain! VIP Waitlist closes 21st Sept: https://emma-cooper.mykajabi.com/vip-waitlist Audience Growth Accelerator Masterclass: https://emma-cooper.mykajabi.com/masterclass

Join the VIP List here > https://emma-cooper.mykajabi.com/vip-waitlist This is such a different episode for me but I feel that in order to take you forward with me on the next stage of life & business then I need to take you back so that you can understand why the heck I'm making the choices I am - If that makes sense? So, in this episode and the coming ones I'm going to take you back in order to bring you up to the present & share it all with you. The screw ups, The Strategy that worked, The decisions I made, Why I made them and how I felt throughout it all. So I hope you enjoy... Don't forget to subscribe & the next episode will be available in just a few days.... This is 2019 - 2021. Huge Love Emma x

SHE CHANGED MY LIFE! FACT! In this episode we're diving into personal development & how becoming your own best coach is the one thing that every human needs to do never mind entrepreneurs.  The ability to be able to have inner conversations with yourself to overcome challenges, patterns & traumas that really don’t serve us is greatly underestimated by most. Imagine being able to transform YOURSELF.  The one most important relationship we have is the relationship we have with ourselves. Jo Ellis is the very BEST coach I’ve ever had because she helped me transform EVERY area of my life. From coping mechanisms for grief, to overcoming imposter syndrome, a severe lack of confidence and also my body issues.  Jo gave me my life back in so many ways & it’s why I share her with you in this episode. She’s also our Transformational coach certification tutor where she helps our students become transformational coaches. You can check this out here www.thecertificationacademy.com or email us at support@entrepreneursity.com if you would like to speak to us.  You can access Jo’s mentoring, masterclasses & coaching skills for beginners skill inside of Entrepreneurstiy using our £1 Trial offer right now using this link: https://www.entrepreneursity.co.uk/7daytrial I would love for you to rate, review & follow on Apple podcasts. While you’re listening, if you screenshot, share & tag me @emmacooperonline on socials you’ll be entered to win my episode competitions. I give away £25 cash to 5 star reviews or to someone who shares each episode so keep an eye and ear out on my social media and podcasts where I announce the winners to see if you win each week. Scroll to the bottom and tap to rate 

Want to start a business but the one thing stopping you is that you have no money to invest?In this episode we're diving into the world of entrepreneurship with a focus on business opportunities that require zero investment. Whether you're a mum, a dad, a student, or just simply looking to bring in an extra income stream by starting a side hustle, these ideas are for you & what’s best is that they cost almost nothing to get started.  Key Takeaways: Coaching: Find out the crazy diversity to the coaching industry and how to leverage your expertise and passion to offer coaching services in a niche market. We'll discuss the huge rise in the online space & how you can get started for free! Membership Sites: Learn how to create and monetize a membership site by providing valuable content and building a strong community online. We'll look at different membership site examples including my own Entrepreneursity. Online Courses / Programmes: We look at the potential and growth of the online course world & see how this could be the perfect business for you.   Etsy and Print on Demand: We look at the possibilities of selling products or print-on-demand products on Etsy.  Virtual Assistance (VA): Learn how to leverage your skills and experience to become a virtual assistant. We'll discuss the in-demand services you can offer. Social Media Management (SMM): Discover how to capitalise on the growing demand for social media management services. Author Businesses: Uncover the opportunities available to become an author and elevate your credibility & your position in your industry.  Actionable Steps: Choose one business idea that resonates with you and commit to taking the first step towards committing to getting started. Develop a fast track business plan outlining your goals, target market, products or services, and marketing strategy. Join Entrepreneursity before doors close on Tuesday 30th April 2024.  I would love for you to rate, review & follow on Apple podcasts. While you’re listening, if you screenshot, share & tag me @emmacooperonline on socials you’ll be entered to win my episode competitions. I give away £25 cash to 5 star reviews or to someone who shares each episode so keep an eye and ear out on my social media and podcasts where I announce the winners to see if you win each week. Scroll to the bottom and tap to rate  PS… To join Entrepreneursity before the doors close click here: www.entrepreneursity.co.uk/enrol

Is an online business right for you?I spent YEARS (over a decade) thinking about starting a business and I JUST didn’t have any idea what it was I could do. I didn’t have any hobby to turn into a business, I didn’t feel like I had any purpose driven desire to start a specific kind of business so I was just stuck.  This is why I created this episode. I’m going to talk through whether a business is right for you.  I’m going to plan some seeds in this episodes so that you can starting thinking about what it is that you’re interested in. And.. If you want to join me for my FREE online bootcamp to find “Your Perfect Business” just click the link here to grab your spot > www.entrepreneursity.co.uk/bootcampsmDon’t forget my friends…  I would love for you to rate, review & follow on Apple podcasts. While you’re listening, if you screenshot, share & tag me @emmacooperonline on socials you’ll be entered to win my episode competitions. I give away £25 cash to 5 star reviews or shares each episode so keep an eye and ear out on my social media and podcasts where I announce the winners to see if you win each week. Follow me here https://www.instagram.com/emmacooperonline/ Click here > scroll to the bottom and tap to rate  PS… To join Your Perfect Business Bootcamp click here: www.entrepreneursity.co.uk/bootcampsm