Claim OwnershipThe PRovoke Media Podcast
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Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.
514 Episodes
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Unlock Health's Brandon Edwards discusses healthcare marketing in the post-truth era.
Journalist Aaron Parnas and Avoq’s Jaclyn Rothenberg discuss the rise of news influencers and how communicators can best engage with them.
As consumers increasingly turn to platforms like TikTok for news, a new breed of digital journalists, dubbed news influencers, are emerging as important sources of information, particularly for younger audiences. In this PRovoke Podcast, Aaron Parnas, a lawyer-turned-news influencer with an immense following, and Jaclyn Rothenberg, an Avoq senior VP, discuss who qualifies as a news influencer, the role they play in disseminating information and the hesitancy communicators and companies have in fully embracing them. The conversation also addresses the question of these journalists’ credibility, exploring why organizations hesitate to engage them and what it takes to prove they are legitimate outlets — in the same way journalists tied to traditional platforms are.
Novavax CCO Silvia Taylor discusses the company’s role in developing a Covid vaccine, the ensuing vaccine controversy, and how Novavax refined its strategy and its positioning. Throughout those challenges, the corporate affairs function has managed multiple stakeholder relationships, with an emphasis on adding commercial value.
As companies seek to incorporate artificial intelligence into their communications efforts, authenticity and transparency are critical, says Swisscom’s Myriam Käser.
In the first episode of our new Trophy Case podcast series, PRovoke Media editor-in-chief Paul Holmes sat down with Dave Frauenfelder, VP brand, marketing communications and sponsorships at Dutch telecom provider KPN, and Jacqueline Bosselaar, executive strategy director, CEO and founder of HPB Het PR Bureau, to discuss the “Piece of Me” campaign, winner of our Platinum SABRE for the best public relations campaign in the EMEA region.
In this episode of the PRovoke Media podcast, recorded in Cannes, Current Global CEO Mike Rosich talks to Maja Pawinska Sims about the agency's new NSFW Pulse research. This provocative new study explores how consumers really feel about brands engaging with so-called ‘not safe for work’ topics in culture and society, from DEI to LGBTQ, plus their views on taking a stand on areas such as climate change, immigration and reproductive rights. The results show a clear divide across political persuasion, age and religion on whether brands should speak up and take a stand on various issues – or not.
In a podcast from PRovoke Media’s Cannes HQ, The Sway Effect’s Jen Risi discusses her on firm’s commitment to diversity and inclusion, and he advice that clients hold the course.
In this episode of th PRovoke Media podcast, part of our special Cannes series, Maja Pawinska Sims is joined on the Croisette by Nitin Mantri, APAC president of We. Communications and group CEO of Avian. We. Their lively conversation that covers the creativity festival, the market landscape in Asia, and the results of the agency's new Brands in Motion study, which shows an interesting discrepancy between how effective communications professionals think they are being, and how comms activity is actually being received by their audiences.
The founder of French digital agency Jin says future shareholders might prefer to have their companies led by an artificial intelligence rather than a “very impetuous, not predictable CEO.”
In this episode of the PRovoke Media podcast, Adam Pawluk, head of Labs at JPA Health, breaks down the concept of “radical compassion” and its increasing importance in organizational leadership. Pawluk shares why empathetic leaders are better positioned to cultivate psychological safety, a necessary condition for creativity, risk-taking, and sustained innovation. With data showing that employees with compassionate senior leaders are nearly five times more likely to report being innovative, Pawluk makes the case for empathy as a strategic advantage, not a soft skill.
In the second of our CEO Podcast series, Paul Holmes talked with Susan Howe, chief executive of The Weber Shandwick Collective, for a wide-ranging conversation that included the challenges of maintaining a cohesive culture across one of the world's largest agencies, the importance of creativity, the changing media landscape, AI, and the impending merger between Interpublic and Omnicom.
Fight or Flight discusses the growth of employee power.
Golin chief AI officer Jeff Beringer joins the PRovoke Media podcast to discuss his vision for being a fully AI-integrated PR agency.
If all goes as planned, Golin by 2026 will be the first fully AI-integrated PR firm, transforming everything from workflow and jobs to the nature of client relationships.
In this episode of the PRovoke Media podcast, Jeff Beringer, Golin’s first chief AI officer, and PRovoke Media’s Diana Marszalek discuss what being “fully AI-integrated” means in practical terms and how full-scale adoption of the technology will boost output and efficiency — all while keeping human relationships (and jobs) intact. Says Beringer, “We’re trying to equip people to do their best.”
This year has already seen rapid and significant disruption in the media, policy and business landscape. Meanwhile, the increasing sophistication of disruptive technologies are leading to further confusion. Finn Partners partner David Krejci – a pioneer in media forensics, and an expert on misinformation, disruptive technologies, and bad faith actors – and managing partner of global public affairs Jessica Ross – an expert in issues management, crisis communications and the intersection of policy and business – join Maja Pawinska Sims on the PRovoke Media podcast to discuss the state of play in the current turbulent environment, and share insights, tips and best practices for navigating the complexity of a rapidly changing business environment.
In a candid conversation with Paul Holmes, chief impact officer Michael Gonda discussed the past year at McDonald's from inflation to the election, from E.coli and DEI.
FleishmanHillard's head of digital reputation for EMEA, Peter Wilson, joins Maja Pawinska Sims in the Markettiers studio to talk about the emergence of AI agents and the impact that automated processes, reports and analysis 'with the human in the loop' could have on many areas of PR practice, including public affairs and policy monitoring, and getting the balance right between off-the-shelf AI and developing and investing in proprietary tools. Wilson also outlines new corporate affairs thought leadership from the agency, and discusses how corporate leaders and communicators can navigate the second Trump era and the growing threat of strategic disinformation.
Corporate Affairs Trends 2025
Building on Zeno Group’s recent report on “Allies & Advocates,” which provides a new blueprint for civil society engagement in an increasingly polarized world, Paul Holmes sat down with Sarah Ogden, chief client officer for Zeno in London, and Georg Schmitt, former head of stakeholder engagement for the World Economic Forum and now a member of Zeno’s reputation advisory board, to discuss the report’s recommendations.
Looking at corporate engagement with civil society issues on a continuum that starts with mere compliance, progresses through support and advocacy, and culminated in activism, the report found that both consumers and executives feel the “sweet spot” is in the middle: with companies supporting and advocating for social causes. The discussion focused on a strategic approach that can help companies decide when and how to engage.
In the first of a series of interviews with the leaders of agencies around the world, Paul Holmes sat down with Richard Edelman, CEO of Edelman.
In a conversation that covered the firm’s history, the reasons it has remained committed to its independence, its Trust Barometer research, and the challenges Richard sees ahead as the competitive landscape evolves.
Future editions of this podcast will feature a wide variety of leaders, from giant multinational agencies to small specialist boutiques, from all of the world's regions as we seek to capture what drives success in a dynamic, fast-changing, hyper-competitive PR business.
Read highlights from the episode here: https://www.provokemedia.com/long-reads/article/richard-edelman-i-like-to-run-the-pirate-ship
Research from UK agency Brands2Life found business-to-business marketers struggling to balance the immediate payoff of lead generation with the long-term imperative of building brand equity.
PRovoke Media's Paul Holmes sat down with Emily Thomas of B2L and Coopervision senior global brand director Chris Carter to discuss how marketers can strike the right balance.
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