Claim OwnershipPathmonk Presents Podcast
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Candid insights from the worlds top founders & marketers.
Join our listeners who get 20 minute insight reports about their businesses...
Join our listeners who get 20 minute insight reports about their businesses...
1617 Episodes
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If you are interested in product development in the fashion industry, you will love this episode of Pathmonk Presents, where we chat with Mikkel Wittrup Kruse, the director of revenue operations for Delogue. Mikkel tells us how Delogue helps product development teams make better decisions by enabling them to collaborate more efficiently and access the data they need. He also reveals how he uses word of mouth, thought leadership, and events to generate leads, and how he recently switched to a more broad commercial role. Join us for this insightful conversation with Mikkel and learn how Delogue is transforming product development in fashion.
Do you want to learn how to optimize your lead generation and sales with AI? Then you don't want to miss this episode, where we chat with Jordan Bell, the CEO and founder of Agency Bell, an AI-driven digital advertising agency. Jordan explains how his agency uses offline conversion tracking to link the ad campaigns to the actual signed clients, instead of relying on leads and clicks. He reveals how this method increases the signing rates and lowers the acquisition costs for his clients. He discusses the role of people, partnerships, and self-care in his business and provides coaching to his team.
Nate Torvik from WIN Reality shares how lifecycle marketing really works inside a fast-growing sports technology company. As a self-described super IC, Nate explains balancing strategy with execution, from email automation and AB testing to segmentation and reporting. He discusses why reporting remains a major bottleneck for modern marketers and how limited resources force practitioners to be more cross-functional. Nate also reflects on remote collaboration, continuous learning, and drawing inspiration from outside marketing, including hospitality and customer experience. The episode emphasizes focusing on emotional and behavioral impact rather than vanity metrics, and why early-career marketers should build broad, transferable skills before specializing. A grounded, practical conversation on doing meaningful marketing without bloated teams.
In this insightful episode of Pathmonk Presents, we're joined by Barrett Johnson, the Senior Director of Business Insights at Nexus Cognitive. Barrett delves into the innovative approach Nexus Cognitive takes to tackle the prevalent issue of intertwined data and software systems. He explains how their platform empowers businesses to extract, manage, and utilize their data effectively, fostering innovation and freeing them from the time-consuming task of data retrieval. Nexus Cognitive stands out in the tech landscape by offering "easy analytics," which simplifies reporting and incorporates governance, AI, and machine learning.
Join us as we chat with Joan Magat, Digital Marketing Manager at Magnolia, a B2B marketing communications agency specializing in PR and advertising. Joan reveals how Magnolia achieved a staggering 1760% ROI on SEO by focusing on targeted traffic rather than sheer volume. Discover their client acquisition strategies, the vital role of their website, and the tools they use to qualify leads. Joan also shares her insights on leadership, automation, and the power of combining traditional and digital marketing approaches. Tune in for valuable tips to boost your own marketing efforts.
In this episode of Pathmonk Presents, Erin Seo from Knovva Academy discusses the academy's innovative education approach. Knovva, founded by educators, prepares students for the 21st century with a mix of traditional and online learning. Their mission is to enhance global education through strategic partnerships. Erin explains how Knovva addresses market challenges by providing expert education consulting to K-12 worldwide. They empower students with comprehensive guidance for college planning and collaborate with organizations for strategic development. Knovva's unique solution involves partnering for support and directly consulting K-12 students for personalized planning, ensuring tailored solutions for institutions and individuals.
What does the future of events look like? How can you leverage the power of digital marketing and content creation to attract and convert your audience? These are some of the questions we explore with Anders Westholm, the digital marketing lead of Invite People, a SaaS service for event management. Anders tells us how Invite People can help you host, plan, execute and follow up events of any type, from in person to hybrid to digital. He also shares his insights on the challenges and opportunities of the event industry, and the value of trust and relevance in building relationships with your audience.
Have you ever wondered how you can improve your call center's customer experience and reduce your operational costs? Then you don't want to miss this episode of Pathmonk Presents. we have Daniela Puzzo, the vice president of marketing at FONOLO, a company that creates cloud-based callback solutions for call centers. Daniela describes how FONOLO works and how it can seamlessly replace hold time with a callback, regardless of the call center's technology. Moreover, Daniela reveals how FONOLO's marketing team uses their website, content, and chatbot to attract, engage, and convert leads, and how they use AI to optimize their email marketing.
In this insightful episode of Pathmonk Presents, we are joined by Raquel Geylman, a senior SEO strategist from EZshop. EZshop stands out in the crowded e-commerce space by offering a full-service digital marketing agency experience, specializing in tailored solutions for e-commerce websites. Their services range from paid media and website development to social media, email marketing, and of course, SEO. Raquel discusses how EZshop's platform is designed to support the growth of small businesses by transforming their e-commerce sites into significant sales channels. She highlights the company's client-centric approach and the importance of content, ease of navigation, and strong call-to-action features on their website.
In this episode of The Pathmonk Presents, we're joined by Gints Gailis from Confect.io, a software company specializing in e-commerce advertising solutions. Gints discusses their two core products: an editing tool for product ads and an AI that analyzes ad content to enhance marketing strategies. Confect.io's platform is designed to address the challenges of ad customization and performance analytics, offering unique insights for e-commerce brands and agencies. The company leverages partnerships and their own analytics to optimize and distribute content effectively.
In this episode of Pathmonk Presents, we are joined by Hailey Ingraham, lead marketing operations at Event Cadence. Hayley gives us an in-depth look at how Event Cadence is revolutionizing the event planning industry with its all-in-one event platform. Designed to engage employees, customers, and communities year-round, They simplifies the event experience by digitizing registration, scheduling, networking, and resource distribution. Hayley discusses the platform's adaptability to virtual and hybrid events. Event Cadence's unique solution lies in its intelligent scheduling feature, which is particularly tailored for the pharmaceutical sector, facilitating efficient appointments between doctors and pharmaceutical reps.
If you're grappling with the challenge of proving the ROI of your marketing campaigns, this episode is a must-listen. Ashley Levesque, VP of Marketing at Banzai, offers her expert insights on using data to drive better marketing decisions. Levesque emphasizes the importance of having a single source of truth for marketing data and the need for that data to provide actionable insights. She also discusses the crucial role of the website in the marketing journey and the importance of ongoing testing and optimization.
Want to grow your business with measurable digital marketing? Don't miss this Pathmonk Presents episode with Kathryn Monkcom of AIRA. Learn how AIRA helps clients like SaaS and e-commerce achieve growth goals with SEO, paid media, content marketing, and automation. Hear how they attract US clients with inbound and outbound marketing. Discover how they optimized their website messaging to resonate with their audience's pain points and goals. Find out how Kathryn empowers her team to connect work to the business's bottom line. Listen to discover the secrets of performance marketing that drive sales and revenue.
In this insightful episode of Pathamonk Presents, we're joined by Liam Taylor, the Business Development Manager and Marketing Manager at AC Security Solutions Throughout the conversation, we delve into how AC Security Solutions addresses the pressing needs of safety and fleet management across various sectors in the UK, Liam highlights the company's commitment to providing bespoke solutions tailored to the unique requirements of their clients, ensuring safety and efficiency for both drivers and passengers. He also sheds light on the company's approach to transparency and customer care, and how they've adapted their digital marketing strategies to better reach their audience.
Discover how Tutti simplifies the creative process with amazing technology tools. In this episode, Ed George, Head of Marketing at Tutti, shares how the platform helps creative individuals find the perfect spaces for their projects, including film, photo shoots, rehearsals, and more. Ed discusses the importance of having a strong online presence and providing valuable content to customers. He also offers advice on staying ahead in the marketing landscape and shares his thoughts on the latest industry trends. Gain valuable insights into the daily responsibilties of a marketing leader and the power of technology in revolutionizing the creative process.
Join Pathmonk Presents with Matthew Iovanni, a seasoned expert at Full Funnel, specializing in revenue, GTM strategies, and professional inbound solutions. Dive into comprehensive insights covering sales, marketing, AI, and advanced process engineering. Delve into Full Funnel's mission, focused on enriching organizations through impactful sales and marketing approaches. Gain valuable perspectives into the daily endeavors of a managing partner thriving in a global, remote workforce setting. Benefit from Matthew's guidance, tailored for both marketing and sales professionals, as he explores effective demand generation strategies.
Tune in to Pathmonk Presents featuring Karina Plyusnina, the Digital Marketing Manager at Yay!Starter, a leading London agency specializing in cutting-edge B2B lead generation for tech enterprises. Uncover the prowess of Yay!Starter's avant-garde strategy in fintech, edtech, and B2B tech domains. Karina divulges insights on wielding effective marketing tools, strategic finesse, and the art of continuous learning. Whether you're launching a startup or scaling up, Yay Starter's indispensable value-based marketing wisdom awaits. Embark on Yay!Starter's evolutionary journey, unravel client attraction methodologies, explore website strengths, and witness Karina's transition to strategic planning.
Join us on Pathmonk Presents with Diana Goldfinger from Manifest Climate, discussing the innovative software enhancing your company's climate strategy. Explore how it navigates TCFD recommendations, addressing financial risks, aligning with global frameworks, and tracking progress. Diana emphasizes optimizing sustainability and ESG efforts, highlighting climate resilience. Uncover Manifest Climate's global mission. Dive into the role of content in educating prospects, strengths of their website, and a glimpse into Dana's dynamic B2B startup life, covering climate change, environmental risk, and opportunities. Gain insights into financial disclosure, industry analysis, and a Masterclass in climate risk management fundamentals.
Join us in this episode of Pathmonk Presents for a deep dive into intelligent lead generation with EvenBound's growth strategies. Special guest Kolby Kloosterman from EvenBound shares digital marketing insights. Explore the Marketing in Minutes podcast for quick tips. Understand EvenBound's B2B and B2C growth approach, the importance of content strategy, and conversion optimization—Discover EvenBound's upcoming branding project impact. Gain insights into a marketing account manager's daily life and the power of time blocking. Hear Kolby's thoughts on AI in marketing and her inspiring reads. Subscribe for more industry leaders and marketing insights.
Explore sustainable construction on PathMonk Presents with Jill Truscott from CarbonCure Technologies. Learn how CarbonCure significantly reduces concrete's carbon footprint by ingeniously integrating recycled CO2, thereby assisting producers in meeting pressing sustainability demands. Immerse yourself in CarbonCure's overarching mission for impactful concrete and its commendable environmental contributions. Pinpoint organizations that substantially benefit from CarbonCure's cutting-edge technology. Grasp the paramount importance of a dynamic website in fostering CarbonCure's exponential growth. Jill shares invaluable marketing insights, underscoring the significance of empathy and meticulous audience research. Don't miss this opportunity to glean insights into sustainable construction and the promising future of the industry.
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