Claim OwnershipMEFCast: The Global Telecom Agenda
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Listen to us to get to know more of communication technologies, innovations, and their impact on our lives.
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In this episode of MEF Enterprise Communications 2025, you will hear from Nick Lane, Chief Messaging Officer – Mobilesquared.The discussion discovers whether brands truly engage consumers in the ways consumers expect. It examines how closely brand and consumer intentions align, how often meaningful engagement actually occurs, and where new opportunities may emerge over the next 12–24 months — drawing on the latest enterprise insights, consumer trends, and market research
In this episode of MEF Enterprise Communications 2025, you will hear from Nassia Skoulikariti, Founder / CEO, Apiro Data Ltd and Ramy Riad, Director, AI GTM & Messaging Strategy, MEF Member Board of Directors – Cisco.The discussion discovers how AI is redefining customer experience across contact centres and enterprise communication. Hear from Cisco and industry leaders on the new frontier of intelligent engagement—where automation, data, and human insight combine to improve efficiency, reduce costs, and deliver more personalised, seamless interactions between businesses and their customers.
In this episode of MEF Leadership Forum Africa, you will hear from Valentina Ferrari (MEF), Vijay Vichhi (Digital Virgo), Renaud Ganascia (Digital Virgo), and Mounia Terhzaz (Digital Virgo) to unpack the realities of building successful Super Apps.The discussion explores how payments, content, and communication can be integrated into a seamless user experience, and outlines the strategic pillars required—from user journeys and marketing to monetisation and technical integration. Drawing on Digital Virgo’s extensive work with Telcos across Africa and beyond, the session highlights practical lessons, key success factors, and what it truly takes to make a Super App strategy deliver real impact.
In this episode of MEF Leadership Forum Africa, you will hear from Valentina Ferrari (MEF), David Hudson (CFM Africa), Jon Hoehler (MTN), and Hussein Taki (Mobile Arts).This session delves into the rapidly evolving dynamics of Africa’s mobile-first landscape, examining the trends and growth opportunities reshaping how content is created, distributed, and monetised. The panel will unpack innovative engagement models, emerging consumer behaviours, and the technologies driving next-generation mobile experiences—offering actionable insights for stakeholders looking to compete and scale in one of the world’s fastest-moving digital markets.
In this episode of MEF Leadership Forum Africa, you will hear from Matt Ekram (MEF), Alexander Vavilov (LANCK Telecom), Anastasia Ivanets (LANCK Telecom), and Zipporah Kiarie (LANCK Telecom).In this session, the discussion explores how telcos can convert current challenges into profitable opportunities. By leveraging Africa’s expanding digital economy, innovating through new service models, and targeting underserved customer segments, operators can unlock sustainable growth. Through real-world case studies and data-driven insights, the session highlights practical strategies for telcos—ranging from adaptable business models and optimized service delivery to bundled offerings and advanced anti-fraud measures—designed to manage risk, protect revenue, and capitalize on the key trends shaping the future of Africa’s telecom sector.
In this episode of MEF Leadership Forum Africa, you will hear from Executive Chairperson of iTouch and Global Board Director of MEF, and Eddie Andrews, Deputy Mayor of Cape Town.The episode features a special fireside chat in which the Deputy Mayor shares insights from his remarkable career — beginning with his time representing South Africa as a Springbok rugby player and continuing to his leadership role in one of Africa’s most dynamic cities. The discussion highlights Cape Town’s strategic vision for business growth and explores how innovation and long-term thinking can drive meaningful transformation across the African continent.
In this episode of MEF Leadership Forum Africa, you will hear from Anzelle Robertson (WASPA), Casper de Villiers (Clickatell), Sizo Nkosi (Infobip), Monwabisi Mabude (Telkom), and Sabelo Nxele (Vodacom).Hosted by WASPA, this discussion brings together leading messaging aggregators, operators, and enterprise partners to unpack how messaging is evolving in the region. Panelists will debate the commercial outlook, challenges around quality and compliance, and the integration of messaging within broader digital customer-journey strategies.
In this episode of MEF Leadership Forum Africa, you will hear from Anzelle Robertson (WASPA), Ant Brooks (Future Foundation), Jacqui Jones (Worldplay), James McNab (WASPA), and Kev Dawson (MCP Insight).From the era of premium SMS to today’s data-driven content and payments ecosystem, WASPA has shaped South Africa’s mobile landscape through standards, dispute resolution, and consumer protection. This session explores its evolution, the realities of self-regulation, and what the next 21 years of digital service governance could look like.
In this episode of MEF Future of Mobile USA 2025, you will hear from Matt Ekram (MEF), David Fernandez (Messaging Advisory), and Cheryl Sanders (Listrak).As mobile messaging becomes a powerful new “digital billboard” for brands, unlocking its potential comes with very real challenges. In this 20-minute discussion, David Fernandez and Cheryl Sanders share first-hand lessons from helping brands adopt rich messaging channels—from educating consumers and avoiding the “spammy” perception to proving ROI and managing uneven experiences across Android and iOS.Discover what it really takes to make a brand’s first campaign a success—and why that initial win is often the catalyst for long-term engagement and sustained channel growth.
In this episode of MEF Future of Mobile USA 2025, you will hear from Paul Ruppert (MEF), Ayshe Alp (TCR), John Bruner (Aegis Mobile), Brien Jones Lantzy (Vonage), and Alex Duncan (Openmind Networks).As communication channels continue to expand—from RCS and branded messaging to OTT platforms and APIs—trust, compliance, and accountability are no longer back-office checkboxes. They have become front-line growth drivers, key competitive differentiators, and essential pillars of confidence for customers, partners, and regulators alike.
In this episode of MEF Leadership Forum Jakarta 2025, you’ll hear from Matt Ekram (MEF), Pavel Okhotnikov (LANCK Telecom), and Mohamed Darweesh (ENEA). As cyber threats become more adaptive and AI-driven, governments, telcos, and enterprises must rethink resilience. This session examines how Southeast Asia is strengthening its defense posture—from critical infrastructure protection and cross-border threat intelligence to policy frameworks anticipating autonomous, agent-led attacks.Security leaders share actionable strategies to safeguard digital backbones in a future shaped by Agentic AI and hyper-connected ecosystems.
In this episode of MEF Leadership Forum Jakarta 2025, you’ll hear from Matt Ekram (MEF), John Tolton (Telin), Dewi Wahdiniasih (XL. Axiata), and Sonny Sudaryana (Komdigi).This panel explores how operators and enterprises are transforming decision-making through data — discovering how analytics drives competitive advantage, unlocks new revenue channels, and helps Indonesia’s leaders reshape their digital strategies.It also marks the launch of the inaugural MEF Country Spotlight Report – Indonesia.
In this episode of MEF Leadership Forum Jakarta 2025, you will hear from Nicholas Soo (Telin) and Matt Ekram (MEF) as they discuss the future of digital leadership in the region. Redefining Digital Leadership in Southeast Asia: Indonesia is boldly charting a course to achieve a $130 billion GDP by 2030. In this keynote fireside, the discussion explores Telin’s pivotal role in the nation’s transformation—from building regional connectivity to safeguarding enterprises on their digital journeys.
In this episode from MEF Leadership Forum Canada 2025, you’ll hear from Dario Betti (MEF) and Virginie Debris (Sinch). As the Forum comes to a close, we turn to the horizon with an insight-rich chat on the evolving state of RCS—the industry’s most promising yet complex opportunity.In this capstone session, Virginie Debris of Sinch shares an on-the-ground perspective on RCS adoption, offering a candid look at the challenges and lessons from Sinch’s frontline messaging teams. What does it take to transition enterprise customers from traditional SMS to RCS? What’s resonating with clients—and what’s still missing from the equation?”
In this episode from MEF Leadership Forum Canada 2025, you’ll hear from Stephanie Lashley (Bandwidth), Caitlin Long (Bandwidth), Stacy Rampersad (IC Mobile), Britt Buchan (Twilio), and Noelle Meyers (Infobip) as they discuss Optimizing Messaging Channel Strategy in the Age of Advanced Messaging.As organizations navigate the evolving messaging landscape, understanding the unique use cases for each channel is vital, and this panel explores how to optimize messaging channel strategies within the context of advanced messaging in Canada, the U.S., and around the world.
In this episode from MEF Leadership Forum Canada 2025, you’ll hear from Tina Donaldson (netnumber), Catalin Badea (netnumber), Pooja Paturi (Canadian Bankers Association), Nima Golchini (ENEA), and Melissa Blassingame (Twilio) where as fraudsters thrive in security gaps, and as their tactics grow more coordinated across industries, siloed defenses become their greatest advantage. This session reveals why breaking down organizational barriers is critical, showcasing the power of shared fraud intelligence between telecom, financial institutions, and other sectors to boost early detection, protect customers, and strengthen response capabilities.
In this episode from MEF Leadership Forum Canada 2025, you will hear from Stuart Jones (Proofpoint), Diksha Goyal (TELUS), Caitlin O’Neill (CTA), Lawrence Byrd (Vonage), Christen Emery (Sinch) as they discuss about Rich Business Messaging (RBM) represents the next wave of business communications, but adoption in Canada has been slower than expected. What’s holding businesses back, and how can we accelerate progress? This session will explore the technical, regulatory, and market barriers to RBM adoption, as well as highlight successful use cases. Discover strategies to engage brands, streamline onboarding, and drive consumer adoption in Canada’s RBM ecosystem.
In this episode from MEF Leadership Forum Canada 2025, you will hear from Paul Ruppert (MEF), Caitlin O’Neill (Canada Telecommunications Association), Jonathan Vimont (Sinch), Alison Billings (Twilio), and John Bruner (Aegis Mobile), where they will discuss how telecom providers, aggregators, enterprises, and regulators are working together to drive innovation, combat fraud, and grow the market. Learn how partnerships are shaping best practices, fostering ecosystem trust, and unlocking new opportunities for businesses to connect with consumers. Gain insights from industry leaders on what’s working—and what’s next—for Canada’s A2P future.
In this episode from MEF Leadership Forum Canada 2025, you will hear from Dario Betti (MEF), Anne Locke (TELUS), Ryan Tollofson (TELUS), and Hemant Agrawal (TELUS) as they explore how Canada’s telecom transformation is being redefined by TELUS—from RCS messaging adoption to sovereign AI factories powering the next wave of digital services. MEF CEO Dario Betti speaks with TELUS leaders about leveraging wholesale strategy, data governance, and AI investments to shape the future of global telecommunications. Discover how TELUS is advancing trusted communications, intelligent automation, and resilient digital ecosystems—setting a benchmark not only for Canada but for telcos worldwide.
In this episode from MEF Leadership Forum Canada 2025, you will hear from Lawrence Zhang Head of Policy – Centre for Canadian Innovation and Competitiveness, Information Technology and Innovation Foundation as he discusses how, in a world where trade policy is increasingly weaponized, telecoms stand at the intersection of infrastructure, innovation, and sovereignty. He explores how Canada can respond strategically to U.S. tariff actions. Rather than serving as passive collateral in trade wars, Canadian telecoms can position themselves as essential strategic assets by leveraging policy, cross-border partnerships, and innovative leadership to strengthen national competitiveness and build resilience in a fragmented global economy.
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