The In Your Face Podcast

In the latest episode of The In Your Face Podcast, Dr. Blair Feldman is joined by the cofounder of Perfect Fit Ortho - Jay Hogan. They delve into the innovative world of Perfect Fit Ortho. They discuss how the company is reshaping the orthodontic landscape through cutting-edge technology, steadfast support, and military-grade operational procedures. One of the most significant challenges for dentists adopting new orthodontic practices is the complexity involved. Jay emphasizes the need for a turnkey process. Perfect Fit Ortho provides virtual consults within 15 minutes, allowing dentists to quickly offer treatment recommendations and present financial arrangements to patients. This streamlined workflow simplifies the adoption process for doctors and enhances patient satisfaction. A standout feature of Perfect Fit Ortho is its partnership with Dental Monitoring, a platform that allows doctors to review patient scans in real time and communicate directly with patients. This technology not only improves patient care but also aligns well with the digital preferences of the younger generation. Frequent virtual check-ins and real-time monitoring significantly reduce the need for in-office visits, making orthodontic care more accessible and convenient. Timestamped overview: 00:00 Orthodontists offer virtual monitoring, expanded services successfully. 03:28 Transition from hesitancy to eager adoption by dentists. 08:28 Flexible payment options, increasing patient cases. 10:48 Patient financing critical for treatment accessibility and success. 21:15 Orthodontist sees opportunity in working with dentists. 22:40 Perfect Fit increases dental case presentations by 60%. 30:16 Learning to be direct in communication 31:50 Specific SOPs crucial for helping doctors and patients. About In Your Face® Podcast: The In Your Face® Podcast is hosted by Retainer Club co-founder and President, Dr. Blair Feldman, DMD, MS, who connects with voices of industry experts to bring you tips, tricks and best practices for helping your practice thrive, whether you're an orthodontist, dentist, or Dental Service Organization (DSO).

On this episode of The In Your Face® Podcast, Dr. Blair Feldman has an exciting conversation with Dr. Dave Pechersky. Dr. Dave shares his inventive journey as an orthodontist, emphasizing the importance of creating a strong business foundation with a compelling value proposition. They delve into his first experience as an inventor with a patent, the vision that drives his innovations, and discuss several entrepreneurial insights. Dr. Dave introduces his unique product Movemints, an edible accessory for Invisalign patients, and provides a fascinating peek into its development, from the early prototypes to its successful market presence. Alongside, we explore the significance of patient compliance, dental technology advancements, and the enduring influence of Dr. Dave's father on his professional ethos. Join us as we uncover the motivation behind Dr. Dave's relentless pursuit of better patient experiences and the evolving journey in the dental industry. Plus, discover how Movemints are making waves in both orthodontic and general dental practices, offering a flavorful twist to oral health care. Don't miss out on this inspiring episode full of entrepreneurial insights and dental innovations. Timestamped overview: 05:01 Focused on internal marketing and patient experience. 09:29 Designer creates mockup with white bread. 10:25 Creating enjoyable orthodontic experience with a friend. 13:36 Orthodontists innovate daily, face complex challenges. 16:58 Challenging path from vision to reality explained. 21:20 Entrepreneurial 'seizures' and their impact. 26:36 Developing durable xylitol powder mint took 4 years. 30:14 Mints for dry mouth, helping kids with dentistry. 33:11 Ortho office chairside sampling, QR code access. 35:13 Clear aligners patents ran out in 2017. 40:18 Direct-to-consumer aligners face compliance challenges. 44:20 "Diagnose, share expertise, and don't make excuses." 45:17 Guide patients about treatment to improve care. 50:42 Dentalmovements.com - a thriving business promoting oral health. 👉 Apple Podcasts: LINK 👉 Spotify: LINK About In Your Face® Podcast: The In Your Face® Podcast is hosted by Retainer Club co-founder and President, Dr. Blair Feldman, DMD, MS, who connects with voices of industry experts to bring you tips, tricks and best practices for helping your practice thrive, whether you're an orthodontist, dentist, or Dental Service Organization (DSO).

On this episode of The In Your Face® Podcast, the roles are flipped with Dr Dustin Burleson interviewing Dr Blair Feldman. They discuss updates with Retainer Club and a share thoughts on a new direct to consumer retainer company called DrDirectRetainers. They will explore why recommending annual retainer replacement can significantly enhance oral health, retainer performance, and help your patients maintain their results and protect their investment. Learn how a proactive approach to retainer fulfillment can not only boost patient satisfaction but also unlock a substantial revenue stream. Dr. Feldman and Dr. Burleson will shed light on the challenges orthodontists face, including the dilemma of offering free retainers versus charging high fees for a membership program, and the missed opportunities in consumer-centric care. We'll hear about innovative strategies such as the use of advanced technology and wellness scans for personalized retainer solutions, and how these can drive better patient relationships and referrals. The hosts also discuss the impact of market disruptors like Smile Direct Club and the rise of Doctor Direct Retainers, highlighting the importance of responding to consumer demands for cost-effective, convenient orthodontic care. This episode is packed with valuable insights and practical advice. Thanks for listening!

On this week's episode of The In Your Face® Podcast, we chat with Dr. Sam Burrow, a board-certified orthodontic specialist and co-founder of Burrow, Welchel & Culp Orthodontics, which has 13 locations. Dr. Sam Burrow followed in the footsteps of his father to continue a legacy of dedicated orthodontic care. Dr. Burrow shares insights into building a thriving orthodontic practice, the challenges and lessons learned from scaling multiple locations, and the impact of innovative marketing techniques. We delve into the importance of community involvement and the role of health and wellness in both personal and professional life. Dr. Burrow's forward-thinking strategies and commitment to excellence offer valuable takeaways for orthodontists and dentists looking to grow their practices in today's competitive marketplace. Join us for a captivating conversation with Dr. Sam Burrow. The Growth Mindset in Business: "We luckily enjoy the process of failing at ideas, so we've done that certainly a lot of times, but each lesson makes us a little bit better at each one."— Dr Sam Burrow (00:04:1800:04:32) Family Legacy in Medicine: "Dad's had this practice for over almost 50 years, so it's real special to them to keep that patient centric focus on them, what's going to be best for the treatment and be able to actually talk to somebody versus growing so large that you start losing track of that and it gets a little bit more of a larger feel. So we want to be big, but we want to feel small."— Dr Sam Burrow (00:05:5300:06:07) Timestamped overview: 06:29 Initial skepticism led to impressive business growth. 07:25 Adapting to new age methods for scaling. 12:12 Orthodontic business emphasizes growth, innovation, and efficiency. 15:00 Increased marketing budget led to improved outcomes. 19:31 Networking within local community to gain influence. 21:53 Consistency, discipline, and hard work yield results. 25:31 Hybrid listener enjoys audible for diverse activities. 27:15 Excited for new clinic openings and growth. Resources: Burrow, Welchel & Culp Orthodontics Youtube Smiles Ahead Podcast Book: Never Eat Alone 👉 Apple Podcasts: LINK 👉 Spotify: LINK About In Your Face® Podcast: The In Your Face® Podcast is hosted by Retainer Club co-founder and President, Dr. Blair Feldman, DMD, MS, who connects with voices of industry experts to bring you tips, tricks and best practices for helping your practice thrive, whether you're an orthodontist, dentist, or Dental Service Organization (DSO).

On this week's episode, The In Your Face® Podcast is welcoming a guest who has tasted success in multiple high-stress arenas – it's Dr. Blair White! From the gritty gridirons of Michigan State and the NFL, Dr. White has transitioned from the adrenaline of football to the precision of orthodontics, proving that whether it's on the field or in the clinic, perseverance and a no-quit attitude are key to success. Dr. White dives deep into the parallels between competitive sports and business, sharing how his relentless spirit, shaped by personal hardships, helped him climb the ranks from a walk-on player, to a professional athlete, and now an orthodontic specialist renowned for his management style and his innovative approach to patient care. We'll hear the saga that started with a contingency plan for a career-ending injury and evolved into a passion for dentistry, under a policy of empowerment and open communication. Dr. White offers a candid look at the stresses of his sporting days and the challenges of juggling the demands of growing a thriving practice Moreover, we'll get an insider's perspective on Dr. White's famous mouthguard events, which have not only become a signature service at his Saginaw practice but also a vehicle for community engagement and marketing. He'll share tips on building resilience in our children, finding flexibility in the orthodontic field, and the unstated benefits of custom mouthguards – a lesson from his own days as an athlete. Join us as we unpack the wisdom gleaned from Dr. White's experiences, discuss the joys of entrepreneurship, personal growth, and the work-life integration that helps shape future plans, including his unique family tradition. All this and much more, on this episode of The In Your Face Podcast, brought to you by Retainer Club. Now, let's get up close and personal with Dr. Blair White! Timestamped overview: 00:00 Building thriving businesses in today's competitive market. 04:34 Missed travel, diverse interests, self-improvement focus. 09:53 Transition led to opportunity, proving skills to coaches. 11:01 NFL draft disappointment, agent's advice goes wrong. 16:13 Sports teach teamwork, leadership, and business skills. 17:33 Regular discussions foster coach-player connections and growth. 23:23 Business leaders stress investing in people and listening. 25:57 Office manager encouraged community-oriented dental initiative. 27:35 Streamlined process for dental impressions and products. 33:12 Inserting sensors, analyzing force, concussion study data. 36:09 Building businesses improves with experience, deserve grace. 39:30 Planning trips to new cities to learn. 41:10 Blair 2.0 discussed potential new version. Resources: White Orthodontics Mouthguard Club 👉 Apple Podcasts: LINK 👉 Spotify: LINK About In Your Face® Podcast: The In Your Face® Podcast is hosted by Retainer Club co-founder and President, Dr. Blair Feldman, DMD, MS, who connects with voices of industry experts to bring you tips, tricks and best practices for helping your practice thrive, whether you're an orthodontist, dentist, or Dental Service Organization (DSO).

Our guest is Casey Bull. She is the COO at MyOrthoVA, a company that supports orthodontic and dental practices with expertly trained virtual assistants. She earned her MBA from Pepperdine and first started working in the orthodontic industry as a practice manager for Dr Alex Waldman, who many of you know. From there she became a practice consultant for the invisible orthodontist (TIO) and ultimately moving to global director role within the company where she helped drive TIO's mission to provide member practices with marketing and business management expertise. Her profound understanding of the industry extends to the realm of digital marketing where she excelled in overseeing full suite strategies including website development and optimization, paid advertising campaigns, local SEO optimization and more. They discuss the concept of virtual assistants and the various services they can provide, such as phone support, insurance billing, and digital workflow management. Casey shares examples of creative uses of virtual assistants, including marketing and managing delivery services. They also discuss the benefits and costs of hiring virtual assistants and the process of onboarding and training them. Takeaways Virtual assistants are remote team members who can affordably provide a wide range of services to orthodontic and dental practices. Virtual assistants can handle tasks such as phone support, insurance billing, digital workflow management, and even marketing. Hiring a virtual assistant can help practices scale their administrative team and improve efficiency. MyOrthoVA offers full-time virtual assistants who are trained in orthodontics and can become an extension of the practice's team. Chapters 00:00 Introduction and Sponsor 01:03 Guest Introduction 02:11 Guest's Background and Journey 03:04 Introduction to MyOrthoVA 05:09 What is a Virtual Assistant? 06:44 Examples of Virtual Assistant Services 08:17 Unusual Uses of Virtual Assistants 09:57 Benefits and Cost of Virtual Assistants 12:49 Onboarding and Training Virtual Assistants 13:46 Creative Uses of Virtual Assistants 14:19 Specialty Roles for Virtual Assistants 17:49 Getting Started with MyOrthoVA 19:37 Managing Virtual Assistants 22:36 Process of Getting a Virtual Assistant 26:06 Future Plans for MyOrthoVA 27:57 Book Recommendations 29:14 Contact Information

Dean Steinman is a dynamic marketing expert who understands the evolution of social media and digital advertising landscapes. Once rooted firmly in the realm of Facebook, he witnessed the platform's transition as it became a hub for a vast majority of the global population. Not one to be swayed by shifting trends, Dean adeptly navigated through the noise to harness the power of what he terms "old school Facebook ways," discovering untapped opportunities for business growth. Fully aware of the necessity to diversify, Dean advocates for an omnipresent marketing strategy. His approach isn't just about being on one platform but spreading across the internet's most influential corners. He has mastered the art of visibility, ensuring that his or his clients' presence is felt on Instagram, TikTok, and LinkedIn, especially for leveraging professional referrals. Dean and Dr. Feldman talk about the magic window of engaging potential clients calling your office within minutes and the power of a great new patient phone call. From nurturing patient relationships to mastering ADA-compliant websites, Dean shares useful marketing secrets, while also fueled by his unique passion for music, inviting listeners to connect. They also discuss the significant role of authentic testimonials and success stories in creating community engagement, the necessity of a multi-channel approach on social media platforms, and why offerings like the Retainer Club can be game-changers in setting your practice apart. So, buckle up as this episode delivers these insights straight to you—no holds barred, all "In Your Face", with the goal to ignite your practice growth today! Timestamped overview: 05:59 Automated communication systems improve client interaction. 06:57 Automated program handles communication, streamlines follow-ups. 11:03 Diversify online presence to reach wider audience. 13:11 Orthodontic community embraces sharing for successful marketing. 18:16 Discussing the impact of retainers on patients. 20:04 Engage community, showcase success stories, involve patients. 22:57 Website updates to aid in ADA accessibility. 27:05 Technology that tracks call conversions for patient inquiries. 30:31 Deans love of music 32:35 Connect with Dean on social media, conferences. Resources: OrthoMarketing.com Connect with Dean Steinman on LinkedIn Email: dean@orthomarketing.com 👉 Apple Podcasts: LINK 👉 Spotify: LINK About In Your Face® Podcast: The In Your Face® Podcast is hosted by Retainer Club co-founder and President, Dr. Blair Feldman, DMD, MS, who connects with voices of industry experts to bring you tips, tricks and best practices for helping your practice thrive, whether you're an orthodontist, dentist, or Dental Service Organization (DSO).

Welcome to The In Your Face Podcast, I'm your host, Dr. Blair Feldman, and today we have a captivating episode in store for you. Our guest, Brooke Oliphant, is a powerhouse in the orthodontic sales/ consulting world, demonstrating how transparency in pricing and personalized coaching is revolutionizing the patient experience and boosting practice performance. From starting out in the world of photography to becoming a sought-after orthodontic treatment coordinator and coach, Brooke has founded Straight Up Sales Orthodontic Coaching to transform the way orthodontic practices engage with customers. Get ready to hear success stories about practices that have thrived through Brooke's mentorship, even amidst a fluctuating economy—pre-selling retainer programs and tweaking insurance strategies are just the tip of the iceberg. We'll also delve into the art of strategic silence in communication, a speaking technique that can dramatically improve patient interaction, as espoused by keynote speaker Josh Sundquist. Moreover, we'll discuss how personal well-being ties into professional success, as Brooke shares her philosophy on the interconnectedness of physical health, optimism, and performance. And if you're curious about growing your practice's profits in today's economy while navigating new consumer behaviors, Brooke's insights on upselling, pre-selling, and delivering value-based treatment plans are gold. Don't miss out as Brooke and I explore the potential of retention programs, the significance of same-day conversions, and the indispensable role of technology in enhancing patient decision-making. Everything you need to know about reaching peak performance and designing an unbeatable patient experience is in this episode. Join us for a conversation that's sure to be enlightening, actionable, and, as always, unapologetically In Your Face. Resources Mentioned: Straight Up Sales Orthodontic Coaching - https://www.straightupsales.com/ Straight Up Sales on IG - https://www.instagram.com/orthodonticsalescoaching/ Learn more about becoming a Retainer Club Partner - https://www.partners.retainerclub.com/

Dr. Epstein stands at the intersection of orthodontic treatment and innovation, having overcome personal adversity and channeling her experiences as a patient into a dynamic career in orthodontics and entrepreneurship. As someone deeply compassionate and driven, Dr. Epstein has leveraged her rich family background and the challenges of the Covid-19 pandemic to forge a new path in the industry. In this episode, we'll explore Dr. Epstein's journey from a general dentist to a specialist in clinical orthodontics and how her car accident at the tender age of 13 has shaped her approach to patient care. We'll delve into the importance of efficiency in dental practice, cost implications of chair time, and her innovative solutions for common orthodontic issues. This episode is brought to you by Retainer Club, the easiest way for orthodontists to bring online services and five new revenue streams into their practice. Retainer Club provides your patients with access to retainer replacement and perfectly fit retainers delivered to their home. Retainer Club partner offices experience the freedom from frustrating retainer appointments with the benefits of passive revenue. Retainer Club also sends a steady stream of new patients actively interested in getting treatment into your office. Over 30,000 patients love Retainer Club, and doctors have the confidence that the smiles they created are being protected and maintained. To learn more about becoming a provider, go to retainerclub.com/partner today Dr. Epstein's company, OrthoNu®, has brought to the market groundbreaking products like Tweakz® for braces and aligners—a testament to her focus on research-based and science-driven solutions. These products, resembling a Swiss army knife for orthodontics, aim to reduce emergency visits and save valuable time and resources for both patients and practitioners. But entrepreneurship isn't just about innovations; it's about adaptability. From discussing the "Psychology of Money" to addressing the shockwaves sent through the industry by Smile Direct Club, Dr. Epstein is a paragon of how to pivot and succeed in the face of unexpected events. Timestamped overview: 00:00 In Your Face podcast with Dr. Feldman. 04:44 Compassion empowers dentist to help patients. 07:54 Transition from orthodontics to entrepreneurship, American dream. 09:46 Orthodontist aims to empower and give confidence. 13:33 Designing the 'swiss army knife' tool for orthodontic emergencies. 18:04 Tweaks for braces save office chair time. 22:07 Huge practice orders 250 tweaks for braces. 23:35 Efficient dental practice and cost-saving strategies. 29:05 Developing research-based products, benefiting patients and professionals. 30:47 Orthodontists failed to educate patients about treatment. 36:12 Learning about psychology of money, preparation, outliers. 38:33 Focus on family and business aspirations in 2024. Resources: OrthoNu - www.orthonu.com Book - Psychology of Money - Morgan Housel Book - Made in America - Sam Walton Book - The Third Door - Alex Banyan Book - Your Next 5 Moves - Patrick Bet-David 👉 Apple Podcasts: 👉 Spotify: About In Your Face® Podcast: The In Your Face® Podcast is hosted by Retainer Club co-founder and President, Dr. Blair Feldman, DMD, MS, who connects with voices of industry experts to bring you tips, tricks and best practices for helping your practice thrive, whether you're an orthodontist, dentist, or DSO.

Dr. Ingrid Murra, a Harvard-trained orthodontist, entrepreneur, and the visionary founder of Two Front. Dr. Murra's personal story is one of ambition and insight—as one of five daughters born to physicians who achieved the American dream, she understands the intricacies of healthcare deeply. 00:00 Perplexed by orthodontic technology, doubted own abilities. 03:56 Second career in business fueled by frustration. 09:34 Invisalign: high demand, low profit, hidden costs. 13:14 Passionate about clear aligners and fundraising 16:13 Demand for orthodontic care in the dental office increases. 19:10 Elevate industry, implement new technologies, attract patients. 21:50 Orthodontics essential, requiring efficient, specialist care. 26:09 GP practices profit from align partnership. 28:55 Success is earned through hard work and delegation. 30:43 Convincing investors, customers, and team amid changes. 33:30 Resources Links mentioned in this episode: Two Front $100M Dollar Offers - Alex Hormozi Dr Ingie Instagram We'd like to thank our sponsor - Retainer Club - to get more information on bringing Retainer Club into your practice got to www.retainerclub.com/partner  

Dr. Mehdi Peikar is the Founder, Chief Technology Officer, and Chief Medical Officer at Brius Technologies, an innovative company that's focused on transforming the orthodontic experience. He is a practicing orthodontist who graduated from UCLA School of Dentistry. He also holds a master's degree in quantum mechanics and condensed matter from the University of Illinois and a Ph.D. in biomechanics from Johns Hopkins University.  Dr. Peikar's unique background in academia has been instrumental in the design of Brius and continues to drive success in achieving superior biomechanical results. Since their start, they've received FDA approval with thousands of successful treatments and satisfied patients. In this episode… For years, there have been two common methods for straightening teeth: braces and aligners. While these do a great job of giving patients beautiful smiles, they often have their own unique limitations. So what if there was a third way of straightening teeth that does not require braces or aligners? Dr. Mehdi Peikar used his knowledge of physics and mechanics to create Brius Technologies as that third way of straightening teeth. Placed behind the teeth, Brius allows for the independent movement of each tooth. He now shares that technology with other orthodontists to help them treat and straighten their patients' teeth in a way that improves the experience for everyone.  In this episode of the In Your Face Podcast, Dr. Blair Feldman interviews Dr. Mehdi Peikar, the Founder, Chief Technology Officer, and Chief Medical Officer at Brius Technologies, about his revolutionary technology for straightening teeth. Dr. Peikar explains how the idea for Brius came about, the way the system works, and their process for onboarding and training orthodontists on this innovative method. Stay tuned.

Vance Morris is a customer experience strategist and international speaker. He has held a variety of titles throughout his career, including former birth control factory security guard, bankrupt out-of-work executive, carpet cleaner, successful entrepreneur, and Disney leader. After spending 10 years at Walt Disney World, Vance now runs the only Disney service and direct response marketing business on the planet. He coaches companies on how to create Disney-style service systems and then monetize them through direct response marketing. Vance is also the "Longest Reigning Marketer of the Year" and the Author of Systematic Magic: 7 Magic Keys to Disnify Any Business. In this episode… In most professional services industries, students are not taught how to attract or retain clients. This includes the dental industry — and many dentists and orthodontists spend a lot of money looking for new clients due to low client retention rates.  So what can dentists and orthodontists do to attract raving clients, retain them for the long term, and stand out from their competitors? The secret lies in great customer service.  In this episode of the In Your Face Podcast, Dr. Blair Feldman interviews Vance Morris, a customer experience strategist and international speaker, about best practices for providing excellent customer service in dental practices. They also talk about designing your practice around a theme, Vance's strategies for introducing customer service to resistant employees, and how to leverage referrals to get more clients. Stay tuned.

Dr. Blair Feldman is the Co-founder and President of Retainer Club. He is an orthodontics specialist who has been practicing for more than 20 years. He is a former Adjunct Professor of Orthodontics at AT Still University. Dr. Feldman completed his undergraduate studies at the University of Michigan and went on to receive his DMD at the University of Pennsylvania. He partnered with his friend and former CEO of a company that he helped scale up to over a billion-dollar valuation, Craig Weiss, to set up Retainer Club. Together at Retainer Club, they help other orthodontists grow their practices. In this episode… Over the last year, many orthodontists and dental practitioners experienced a lot of changes in the way they run their practices. This includes coming up with better ways of providing a personal touch for their patients, scaling or expanding their practices, as well as handling outsourced services. Over the same period, Dr. Blair Feldman and his business partner, Craig Weiss, have featured many great guests on the In Your Face Podcast. The topics they covered ranged from building billion-dollar businesses to cleaning aligners and advocating for mental health in the dental profession.  In this episode of the In Your Face Podcast, host Dr. Blair Feldman is joined by Dr. Jeremy Weisz, Co-founder of Rise25 Media, to talk about some of the great guests featured on this podcast over the last year. They discuss the key lessons learned from each expert, some of the most common mistakes orthodontists make with their office systems, and artificial intelligence (AI) in dentistry. Stay tuned.

Craig Weiss is the Co-Founder and CEO of Retainer Club and Mouthguard Club, subscription healthcare businesses that manufacture 3-D printed custom retainers, mouth guards, and night guards. He is also the Founder and CEO of Aladdin Dreamer, a company that helps users improve their sleep health with its cutting-edge lucid dream simulation software and hardware. Craig is the former President and CEO of NJOY Inc., where he helped generate over $150 million in revenue, raised $200 million in equity financing, and increased the company's valuation from $10 million to over a billion dollars in 2014. He is also the Co-Author of the book I Am My Brother's Keeper with his brother Jeffrey Weiss. Craig holds a degree in Law from Arizona State University and a degree in Philosophy from the University of Pennsylvania. In this episode… To grow any type of practice or business, an entrepreneur must take the time to find the right people to hire. Hiring should never be just about filling a vacant post: it should be about finding people who are qualified, honest, loyal, and ethical.  Craig Weiss strongly believes in hiring people who are smarter than him. He also believes that honesty is more important than loyalty when dealing with employees, and given a choice between the two, would rather hire someone who tells him the truth.  On this episode of the In Your Face Podcast, Craig Weiss shares an interview he did on The Performance Enhancer Podcast where he talked to Dr. Ruchir Sehra about his strategies for building an honest and loyal team. Craig also shares the history of the Retainer Club with Dr. Sehra, why he co-authored the book I Am My Brother's Keeper, and explains why he believes Aladdin Dreamer has a great future.

Craig Weiss is a serial entrepreneur and the Co-Founder and CEO of Retainer Club and Mouthguard Club. He is the former President and CEO of NJOY, Inc., where he helped generate over $150 million in revenue, raised $200 million in equity financing, and increased the company's valuation from $10 million to over a billion dollars in 2014.  Craig holds a degree in law from Arizona State University and a degree in philosophy from the University of Pennsylvania. Before joining NJOY, he practiced law as a U.S. Registered Patent Attorney, focusing on the drafting and prosecution of patent applications for medical devices, as well as e-commerce and business method inventions. He has eleven patents to his own name, including five for medical devices. In this episode… Starting a business in a new category exposes the entrepreneur to a lot of challenges but with the right business partners, things become easier. They can share ideas, find solutions to problems together, and share management responsibilities.  Since joining forces behind Retainer Club and Mouthguard Club, Craig Weiss and Blair Feldman have been the best partners. Their goal has been to help orthodontists provide better dental services and products to their patients through their retainers and mouthguards, creating a superior experience for both the patient and the orthodontist.  In this week's episode of the In Your Face Podcast, host Craig Weiss sits down with John Corcoran, the Co-Founder of Rise25 Media, about how he and his business partner, Blair Feldman, started Retainer Club. Craig talks about the challenges they faced promoting their product to orthodontists, what makes the two of them good partners, and how they raised funds during the pandemic.

Jimmy Nicholas is the Founder of Jimmy Marketing, a full-service done-for-you digital marketing agency which he founded in 2011. Back in 1997, at just 15 years old, Jimmy sold his first website to a local business; and through high school and college, he built a web hosting and web design business. Jimmy speaks all over the world about direct response marketing, including speaking twice at Harvard. In 2013, he won the Marketer of the Year Award from Dan Kennedy's largest direct response marketing group. Today, Jimmy Marketing implements direct response marketing for orthodontists in private practice who want to automatically attract more of their ideal patients through digital marketing. In this episode… One of the most common challenges many orthodontists face is attracting and converting the right type of patients to their practices. They may have a website and use different online marketing methods but oftentimes, they don't get the results they hoped for and they're not able to pull in their ideal patients. To solve this problem, Jimmy Nicholas started Jimmy Marketing in 2011. His goal was to help orthodontists improve their digital marketing strategy and to reap benefits from their marketing efforts. He uses a 3-step marketing system that involves setting up a website the right way, driving leads to the website, and converting the leads into patients and tracking the data. In this week's episode of the In Your Face Podcast, Craig Weiss and Blair Feldman are joined by Jimmy Nicholas, Founder of Jimmy Marketing, to talk about the right marketing methods to use for an orthodontic practice. They also discuss the 3-step system used by Jimmy Marketing, the value of sending personalized messages to patients, and the kind of data that his company provides for his clients. Stay tuned.

Dr. Dustin Burleson is a speaker, teacher, author, and business strategist for over 3,000 orthodontists located across 32 countries. He writes and edits 5 newsletters monthly and is the Director of the Leo H. Rheam Foundation for Cleft and Craniofacial Orthodontics.  He also operates large multi-doctor, multi-clinic orthodontic and pediatric dental practices in Kansas City, Missouri. He's a champion of the private practitioner and has a long track record of helping orthodontists transform their practices and leave a strong legacy for their families, employees, communities, and the orthodontic profession. His marketing campaigns have generated over $425 million in revenue for his clients and privately held practices.  Dr. Burleson has worked extensively with the prestigious Disney Institute, Ritz Carlton Leadership Development Center, and the Institute of Coaching at Harvard Medical School. He has been invited to speak throughout the world and has shared the stage with celebrities, athletes, and business leaders who mirror his passion to help people live healthier, happier lives.  He's been featured on Fox, NBC, ABC, CBS, CNBC, the Kansas City Star, Parents Magazine, and Family Fun. He is a 2 time Inc. 500 honoree, recognized for building one of the most successful orthodontic practices in North America. Dr. Burleson's latest Amazon best-selling book, Smiles Change Lives: The Smart Orthodontist's Guide to Building a Purpose-Driven Practice is available at Amazon, Barnes & Noble, and wherever fine books are sold. In this episode… A smile is something beautiful that every person is entitled to. For kids with less-than-perfect teeth, smiling can instead lead to teasing from other kids and an effect on their self-esteem. Not only that but not every parent can afford orthodontic treatment for their kids. In this perfect storm, affected kids may avoid smiling and often shy away from spending time with their friends. To support these parents and their kids, the Smiles Change Lives program was started by Tom Brown and his mother Virginia Brown in 1997. Virginia grew up with these anxieties about her teeth, but after treatment positively impacted her life, she decided to pay it forward. In this week's episode of the In Your Face Podcast podcast, co-hosts Craig Weiss and Blair Feldman are joined by Dr. Dustin Burleson to talk about the benefits of giving back a smile to a child. Dr. Burleson explains how the Smiles Change Lives program works, how they help orthodontics and their practices, and his reasons for writing a book by the same name.

Dr. Lynn Hurst is the Co-Founder and Chief Dental Officer for Candid. Since graduating from dental school at the University of Texas and completing his orthodontic residency at the University of Oklahoma, Dr. Hurst has become one of the national leaders in clear aligner therapy and cutting edge orthodontic innovation. He has an extensive background in academia as the Founding Dean of Roseman University's College of Dental Medicine and the Associate Dean for Advanced Dental Education at the UNLV School of Dental Medicine. For over 20 years, Dr. Hurst has successfully treated 20,000 patients with clear aligners.  In 2017, Dr. Hurst joined a group of tech industry leaders to co-found Candid and bring affordable, convenient, and results-oriented orthodontic care to people everywhere. Since launching, Candid has continued to stand on the leading edge of technology and clinical innovation with Dr. Hurst at the helm by creating a patent-pending clear aligner prescription, building a state-of-the-art manufacturing dental lab, and incorporating remote monitoring to provide a best in class patient experience. In this episode… Technological advancements in recent years have led to the growth of teledentistry and DIY treatment plans. For people seeking orthodontic care regularly, having a convenient option available can come in handy because they can schedule remote appointments with their orthodontists and receive the same quality care they've always had. Candid works with orthodontists to help them provide better orthodontic care to patients through aligner therapy and remote monitoring. Candid also helps orthodontists get proper diagnostic records so they can provide better treatment plans for their patients. It's a win-win.  Craig Weiss and Blair Feldman, Co-Hosts of the In Your Face Podcast, are joined by Dr. Lynn Hurst, Co-Founder of Candid, to talk about how Candid works with orthodontists to help provide better services to patients. They also talk about how orthodontists have been impacted by COVID-19 and how they can integrate Candid Pro into their practices.

Dr. Dan German is the Founder, CEO, and Chief Orthodontist of orthobrain®, which he founded in 2016. This is a subscription-based consulting and education platform powered by the expertise of orthodontists to help dentists deliver orthodontic care with confidence. He is an orthodontic pioneer in the fields of interceptive orthodontics, aligner therapy, digital braces placement, and 3D imaging.  Dr. German has been a keynote speaker at the Greater New York Dental Meeting and the famed Equilibration Society in Chicago. In 2009, he was named the top Invisalign Teen Provider by Align. He is honored with the Distinguished Alumni Award by the University of Louisville, Department of Orthodontics, making it the second time the award has been bestowed in history.  Before orthobrain®, Dr. German owned the largest orthodontic private practice in the country and grew the business from one employee to 65 in six years. He has also served as an Assistant Clinical Professor of Orthodontics at The Ohio State University, College of Dentistry, but his most proud role is that of devoted father to seven children and loving grandfather with his wife, Teri. In this episode… Since the coronavirus outbreak, most dental practices have been forced to start offering teledentistry services to their patients, which involves seeing patients online without the need for physical presence. However, this may not work for everyone and there's a risk of loss of human touch. Dr. Dan German believes that dentists and orthodontists can still provide quality care to their patients at a lower cost through teledentistry. So, he devised a system to operationalize the teledentistry practice to be more efficient and effective. Dr. Dan German, the Founder, CEO, and Chief Orthodontist at orthobrain®, joins Craig Weiss and Blair Feldman in this week's episode of In Your Face Podcast to talk about the role of teledentistry in current and future orthodontic treatments. He also talks about his work of helping dentists and orthodontists deliver orthodontic care with confidence and how his mindset of being a dentist first has helped grow his practice.

Dr. Amanda Wilson is an orthodontist, dental consultant, and dental advisor by profession. After 10 years in private practice in the San Francisco Bay Area, she created StraightSmile Solutions® as an orthodontic consulting company that directly services dentists, dental specialists, and dental labs and their unique needs. Not only that, but they specialize in airway-focused orthodontics and early treatment. Dr. Wilson is also an Executive Team Clinical Advisor for Straight Teeth Solutions and a member of the Dental Experts Network. She lives in Honolulu, spending her time with her husband and kids and volunteering as a Junior Girl Scout Leader as well as a Stroke and Turn Judge for USA Swimming.  In this episode… Although a lot of people don't know this, general dentists can be a great source of referrals for orthodontists. There are so many services that the dental community can provide, and working together for the common good of patients can go a long way.  Dr. Amanda Wilson, orthodontist and Founder of StraightSmile Solutions®, knows this all too well. With her own practice and work with general dentists in helping them improve their practices, she encourages collaboration between orthodontists and dentists. Dr. Wilson believes that this could help improve the dental profession. In this week's episode of In Your Face Podcast, host Blair Feldman interviews Dr. Amanda Wilson, Founder of StraightSmile Solutions®, about her work of providing support to dental practices. She shares her history as a practicing orthodontist, explains the white label aligner, and talks about the benefits of orthodontists and general dentists working together.