MiCannaCast

In this episode of MiCannaCast, we sit down with Jake Greba— founder of Midnight Roots, longtime legacy cultivator, edible pioneer, and music producer Bass Owl — for a deep, wide-ranging conversation about cannabis culture, genetics, medicine, creativity, and the journey from underground roots to the modern legal market.Jake shares powerful personal stories about growing up in a cannabis family, using the plant to help loved ones through serious medical conditions, navigating the pre-legal era, and building a respected brand rooted in authenticity rather than hype.We also dive into strain selection philosophy, terpene appreciation, why THC percentage doesn’t equal quality, the dilution of genetics in today’s market, and how cannabis connects to memory, ritual, and community.Beyond cannabis, the conversation explores Jake’s parallel life in music — touring, producing bass music, and the creative mindset that links art and cultivation.If you care about legacy cannabis culture, real genetics, meaningful consumption, or the intersection of creativity and plant medicine, this episode delivers one of the deepest conversations we’ve had on the show.🟢 INTRO & BACKGROUND00:00 — Opening & WelcomeCamden Dave and Groovee introduce the episode and guest Jake Greba.02:30 — Who Is Jake? Midnight Roots & Bass OwlOverview of Jake’s roles as cultivator, brand founder, and musician.🌿 LEGACY ROOTS & FAMILY HISTORY06:00 — Growing Up in a Cannabis FamilyJake discusses early exposure to cultivation and underground culture.10:30 — The “Midnight Rider” StoryHis father’s history as an old-school grower and hash smuggler.15:00 — Afghanistan Hash Oil Knowledge & Legacy TechniquesOrigins of traditional hash methods and global influence.❤️ MEDICAL CANNABIS & PERSONAL MOTIVATION20:30 — Injury, Pain Management & Avoiding OpioidsJake’s ACL injury and discovering cannabis as medicine.24:30 — Family Cancer Battles & Compassionate UseHow cannabis helped loved ones through serious illness.29:00 — RSO, Epilepsy Work & Therapeutic ApplicationsMedical benefits beyond recreational use.🏗️ BUILDING MIDNIGHT ROOTS33:00 — Early Underground Growing & RiskOperating before legalization and the dangers involved.37:30 — Cannabis Cup Win & Industry RecognitionMajor milestones that elevated the brand.41:00 — Transition Into the Legal MarketPartnerships, compliance, and adapting to regulated production.🧬 GENETICS, TERPENES & QUALITY PHILOSOPHY46:00 — What Makes Great Cannabis?Flavor, smoothness, aroma, and experience vs THC numbers.50:30 — Cannabis as Memory & Emotional ExperienceWhy the best strains trigger nostalgia and feeling.54:00 — Terpenes & Sensory TrainingHow experienced users detect nuance others miss.🔥 HYPE STRAINS VS REAL CUTS58:00 — Modern Hype Culture in CannabisMarketing vs authentic genetics.1:02:00 — Dilution of Elite StrainsWhy popular strains often lose quality at scale.1:05:30 — Rare Low-Yield CultivarsSome of the best cannabis never reaches the mass market.💨 SMOKING CULTURE & CONSUMPTION PHILOSOPHY1:09:00 — Cannabis as Ritual & CommunityLarge joints, shared sessions, and slowing down.1:12:00 — Functional vs Sedating EffectsChoosing strains based on lifestyle and purpose.🎵 MUSIC, CREATIVITY & PERSONAL EXPRESSION1:15:00 — Touring Career & Turntablism RootsJake’s history in music and live performance.1:18:00 — Bass Owl Project & Production StyleModern creative output and sound direction.1:20:30 — Creativity, Passion & Mental HealthWhy art and cannabis often intersect.🧠 PHILOSOPHY & CLOSING1:23:00 — Purpose, Legacy & Staying AuthenticReflections on industry evolution and personal values.1:25:00 — Final Thoughts & Advice for ConsumersEncouragement to seek quality over hype.1:26:30 — OutroMiCannaCast sign-off: “Advocate, educate, inspire.”

In this exclusive MiCannaCast episode, recorded live at NUWU for MJBizCon Media Day, Cannadave and Groovee sit down with Brian Holler, Chief Revenue Officer of Beard Bros Pharms. We dive into the core of ethical cannabis media, the difference between paid vs. earned coverage, and why real engagement matters more than vanity metrics. From marketing truths to community building, this is a must-listen for cannabis entrepreneurs, marketers, and content creators alike. 🎧 Topics covered:Why Media Day matters before big cannabis conferencesHow Beard Bros builds honest media relationshipsPaid vs. earned media: what's ethical?Understanding engagement and audience trustBrian’s “ganja genie wish” for the cannabis industry ✨Follow and tune in to stay lifted, learn, and laugh with MiCannaCast!0:00 – Introduction: MiCannaCast live from NUWU with Brian Holler0:08 – Brian joins and gives context for Media Day0:24 – Beard Bros' partnership with NUWU & MJBizCon0:33 – Media panel: how to get winning media attention1:07 – Creating buzz before the big MJBizCon conference1:24 – The importance of earned vs. paid media2:03 – MiCannaCast's take on honest reviews and brand integrity2:30 – R&D: vetting your product before pitching media2:56 – How media companies handle unprepared pitches3:12 – Charging for media & maintaining transparency3:54 – Why cannabis brands need multi-channel marketing4:25 – Using LinkedIn and IG to normalize cannabis business5:34 – Ethics in cannabis journalism post-90s regulation changes6:12 – Why large events always include a media day6:33 – The challenge of recording during MJBizCon chaos6:41 – Why NUWU’s setup worked perfectly for media coverage7:00 – Influencers vs. trust: why engagement > followers7:29 – Brian breaks down *true* engagement percentages7:58 – Fake followers, inflated numbers, and vetting media partners8:38 – Beard Bros' engagement and transparency claims9:00 – MiCannaCast reflects on building a real community9:24 – Shoutout to Beard Bros’ marketing and media success9:34 – Final question: Dabber or flower smoker?9:47 – Brian’s “ganja genie” wish: full de-stigmatization 🌿10:27 – Removing propaganda & elevating plant medicine10:42 – Outro: advocate, educate, and inspire 🙌

In this episode 301 of MiCannaCast, hosts CannaDave & Groovee sit down with Sahir, owner of High Prophecy, and Jay, COO of West Coast Meds, for an inspiring conversation about cannabis, mental health, yoga, and holistic healing. 🌿Sahir opens up about her journey from healthcare to cannabis advocacy, blending shamanic practices and yoga to support community wellness. Jay shares her story of caregiving and how cannabis helped her mother through cancer. Together, they talk about Black women in cannabis, the caregiver legacy in Michigan, and building a community that heals through the plant. 💚Topics covered:• Cannabis as a tool for mental and emotional wellness• CBD vs THC – mindfulness and intentional use• Women of color leading in the cannabis industry• Yoga, spirituality, and “stress management” for kids• Advocacy in Lansing and Michigan’s cannabis evolution• The future of High Prophecy and West Coast Meds💬 Quote of the Episode: “Healing isn’t just about the plant—it’s about community, conversation, and consciousness.” – Sahir 🎧 Episode Runtime: 58:54🎙️ Guests: Sahir (High Prophecy), Jay (West Coast Meds)🎙️ Hosts: CannaDave & Groovee Follow and support:@high_prophecy@west_coast_meds✨ Advocate. Educate. Inspire.🎧 Simple Chapter List – Cannadave & Groovee ft. Sahir (High Prophecy) & Jay (West Coast Meds) 00:00 – Intro: Welcome to My Canna Case & sponsor shoutouts02:12 – Introducing Sahir & Jay: High Prophecy and West Coast Meds05:00 – Sahir’s journey from healthcare to cannabis advocacy08:40 – Jay’s story: helping her mom through cancer with cannabis12:30 – Discussing cannabis, mental health, and self-healing16:15 – CBD vs THC: mindfulness and intentional use20:00 – Founding High Prophecy & partnering with West Coast Meds25:00 – The caregiver roots of Michigan’s cannabis culture30:10 – Community, inclusion, and patient care over profits34:25 – Wellness programs: yoga, stress management & youth education38:40 – Sahir’s “Stress Management” foundation for kids42:10 – Bringing yoga and wellness events to Detroit communities46:15 – Collaboration with Weedmaps & expanding mental health focus50:00 – Cannabis advocacy in Lansing & the power of community54:10 – Future of High Prophecy: retreats, education & growth57:30 – Closing thoughts, shoutouts & “Advocate, Educate, Inspire” outro

In this jam-packed episode of Micannacast, Cannadave and Groovee sit down with Trent, founder of Exquisite Extractions, to talk hash, hustle, and hard lessons from the cannabis grind. 💨We go deep into Trent’s transformation from working 20 different jobs (no joke!) to leading one of Michigan’s hottest solventless brands. He shares his wildest moments — including a life-threatening explosion 💥 — and how he turned pain into purpose, all while crafting top-tier hash and infused experiences.We also geek out on terps, talk about Nebula Nugs, rosin-dipped moon rocks, and his mission to create experiences, not just products. Whether you're a cannabis connoisseur, legacy grower, or just a fan of good storytelling — this one’s for you.👉 Buckle up. Click play. Learn, laugh, and enjoy.00:00 – Welcome & Guest IntroMeet Trent from Exquisite Extractions and learn about the newest partner in the MyCandyCase universe.04:15 – From 20 Jobs to One PassionTrent's wild early years, hustle mentality, and how he discovered his calling in cannabis.09:40 – Entrepreneurial RootsWhy Trent left engineering, vet tech, and cooking to go all-in on building his own business.14:30 – Leadership & Building a TeamHow he identifies talent, empowers people, and leads Exquisite with vision and passion.20:50 – The Strawberry Guava & Exotic Hash TalkTerp talk! A flavorful breakdown of what makes his solventless products stand out.28:15 – Secret Suppliers & Bulk Biz MovesWhite labeling, brand scaling, and behind-the-scenes industry moves.33:45 – Nebula Nugs & Next-Level InnovationPremium moon rocks, doughnuts, and packaging that feels like a proposal. 💍41:30 – The Explosion That Changed EverythingTrent recounts a terrifying lab accident that became a turning point in his life.50:00 – Going Legal & Staying AuthenticTransitioning from caregiver to licensed business owner without losing your soul.1:00:00 – Passion Over ProfitWhy Trent refuses to sell out and how he’s building a brand with values.1:07:00 – Favorite Strains & Sherbert LoveSunset Sherbert stans unite! The team shares their grail strains and nostalgic weed stories.1:16:00 – Shoutouts & Where to Find ExquisiteWhere to cop Exquisite Extractions products in Michigan and how to support the mission.

In this urgent and emotional episode of MiCannaCast, hosts CannaDave and Groovee break down HB 4951, the proposed 24% wholesale cannabis tax that threatens to dismantle Michigan’s cannabis industry from the inside out.🎙️ With raw, unfiltered commentary, they share what it was like protesting at the Capitol, witnessing firsthand how budtenders, growers, delivery drivers, processors, HR reps, and thousands of working-class families could soon lose their livelihoods. This isn’t just about cannabis — it’s about jobs, homes, stability, and the heart of a thriving local economy being pushed to the brink by policy.💥 You’ll hear how:Dispensaries shut their doors in solidarityThousands rallied in Lansing, chanting for jobsWorkers fear resume gaps and long-term career damagePatients may lose access to affordable, safe medicineFamilies who rely on this industry could face economic devastationThis episode brings the human stories to the forefront — because behind every cannabis brand or business is a person trying to pay rent, raise kids, and build a life. And this bill threatens all of that.📢 Plus, find out:Who voted yes and no on the billWhat Governor Whitmer’s role has beenWhy this tax won’t even fix roads (but might fuel lawsuits)How the black market might explode again if legal access collapses⏱️ Chapter Timestamps📌 0:00 – Welcome & Sponsor Shoutouts📌 1:24 – What is HB 4951? Overview & Breakdown📌 4:11 – Lansing Protest: MICIA Rally & Community Mobilization📌 6:04 – HR Perspective: Jenna’s Powerful Speech📌 8:09 – Why the 24% Tax Hurts Everyone (Even You!)📌 13:13 – Who Voted Yes/No on HB 4951 (Senator Callouts)📌 18:17 – Governor Whitmer’s History with Cannabis📌 20:15 – Why This Tax is a Slippery Slope for the Industry📌 23:23 – The Ripple Effect: Jobs, Brands, and Real Lives📌 32:04 – Does This Actually Fix Roads? (Spoiler: Nope)📌 35:49 – Legal Action, Lawsuits, and What’s Next📌 41:07 – Final Thoughts: The Broken Budget System📌 44:07 – Closing: Advocate. Educate. Inspire. ✊

In this landmark episode of MiCannaCast, your favorite cannabis crew, CannaDave, Groovee, and Summer Sky, sit down with Lance, also known as Blackleaf, the cultivator, content creator, and visionary co-founder of First Smoke of the Day. They roll up and get deep into the real story behind the weed industry, from Lance's 23-year journey as a grower, to the struggles of cannabis legalization, media integrity, bad actors in the space, and how the culture must evolve or get left behind.🔥 This episode is a masterclass in cannabis business, authenticity, and resilience. 🎧 Whether you're a cultivator, canna-preneur, consumer, activist, or just passionate about the plant, this one will speak to you.. 🌿 Featured Guests & Hosts🎙️ Lance / Blackleaf – @firstsmokeoftheday 🧠 CannaDave – @cannadave🔥 Groovee – @grooveemusic💫 Summer Skyy – @summer_skyyyy0:00 – Welcome to MiCannaCastMeet Lance of First Smoke of the Day, shoutouts to the sponsors, and intro vibes from the crew.4:30 – Michigan Cannabis Scene & Zah RecapWhy Michigan matters more than you think, and what makes the community so unique.10:00 – Lance's Journey: From Grow Rooms to Global RecognitionThe untold story of how a broke college kid turned into one of cannabis media’s biggest voices.18:00 – The Power of Storytelling & Elevating the CultureWhy FSOTD is about the guest, not the host — and what Lance learned after nearly 200 episodes.25:00 – Citrus Terps, Strain of the Year & “Lantz” HypeThe terpene wave of the future and why certain strains need to be grown by the right hands.33:00 – Cultivator > Genetics: The Real Driver of QualityLance breaks down why talent in the grow room is more important than trendy strains.42:00 – Legalization, Federal Fumbles & Economic MissesRants, realities, and revolutionary ideas on what the government got wrong — and how to fix it.50:00 – Global Markets & Why America Is Losing the LeadInsights from cannabis events in Germany and Spain, plus the missed opportunity to dominate internationally.58:00 – The Consumption Lounge CrisisWhy the industry won’t thrive until we can smoke together in public — and what’s blocking that future.1:08:00 – Fake Brands, Spray Packs & Not Selling OutThe ethics of cannabis marketing and why FSOTD refuses big checks from shady brands.1:17:00 – Trolls, Hate Comments & Podcast PressureLance opens up about dealing with online hate, content criticism, and staying focused on the mission.1:25:00 – Frat House Hustles & Grower OriginsThe wild backstory: how Lance literally fell into the grow game — and never looked back.1:35:00 – Vape Tech, Rosin Collabs & Flavor InnovationA deep dive into vape hardware, rosin pens, and what sets great products apart.1:45:00 – Ownership, Land, & Why Michigan's WinningWhy MI growers are building generational wealth — and Cali’s missing out.1:53:00 – Final Thoughts: Passion, Community & Staying TrueCannabis isn’t just business. It’s culture. And the real ones will carry it forward.