All That Jazze

Love her or hate her (and you know which camp I’m in), there’s a LOT we can take away from the launch of The Tortured Poets Department.In this episode, I cover:What the pre-launch of TTPD has shown us about what must get prioritised if you want to have a sold out launch (or consistently convert on evergreen)Why the belief that “my audience is sick of me” is not actually grounded in reality and what the “Swifties” are teaching us about thatHow the way in which we “qualify” our success can keep us from ever truly celebrating our achievementsLINKS:THE CONVERSION FRAMEWORKSet solid foundations for consistent sales (without actually having to be there to sell every day!)In this FREE 65 minute masterclass, I share the simple 3 step framework I use for our clients to create foundations in their business for consistent conversions now and over the long term.WATCH HEREBUILT FOR SCALEA roadmap to go from $50k to multi-6 figures (without burning out, breaking your brain or adding even *more* products or problems to your business)In this super actionable 60 minute FREE and on demand masterclass, you’ll get the same 3-step framework I use to create a multi-6 figure pathway for my clients to ensure their success is scalable, sustainable and stunningly profitable.WATCH HEREPODCAST EPISODEEpisode 179: A week in the life of a strengths-led, evergreen business

I’m so thrilled for you to receive this interview with my long-term client and now dear friend, Chloe Cocks. Not only are the results she’s created over the past two years incredible - scaling to $1M in annual revenue, increasing her profit by almost $300k, hiring 3 new team members and reducing her work days from 3 to 1 - but her approach to leadership and her compassion, empathy and heart-centred approach is honestly just so inspiring. It is so fulfilling to work with such wonderful humans and I know that this episode is the medicine that heart-centred leaders are desiring to hear.In this episode we cover:The shift in leadership that was necessary for her to move further toward her zone of genius and how her leadership style now reflects being a Manifestor (and a Taurus Sun, Cancer Rising and Gemini Moon). Why a profit first approach in her business led to increasing her profit by almost $300k but the ripple impact that having regard to profit has in other areas, too.The evolution of female leadership and creating more space for compassion, empathy and connection within our teams.LINKS:Find Chloe here: @roarspeech @the.selfishpodcast @chloecocks.coApply to work with Jazze in a 1:1 capacity herePurchase 'Profit First' hereListen to Episode 151. How to find hidden profits in your business

One thing that can create more resonance with your audience is to speak to the *right* problem. You do this by learning how to hone in on the REAL problem your ideal client actually wants solved and if you can start speaking to the different layers of that problem, even better! There’s one layer in particular that will be THE thing that encourages potential clients to take action and that’s what we’re diving into today.In this episode I cover:How I know the *right* problem to speak to in my marketing content so my message and offers hit hard with the right kind of client.The different *layers* to a problem and which layer is the one that creates the MOST conversions 😏LINKS:The Conversion Framework: Set solid foundations for consistent sales (without having to sell every single day!)In this FREE masterclass, I’ll share a simple 3 step framework I use for our clients to create foundations in their business for consistent conversions now and over the long term.This is perfect for you if you're a service provider and if you’re desiring to create consistent $5k monthsDOWNLOAD HERE

I know how much effort you put into your marketing. Out of all the activities you do, this is probably where you spend the most time. And I know you know your stuff and how to create a massive impact for your audience. Only problem is, you’re not getting anywhere near the return on investment on your marketing efforts. And it’s not your fault. You’ve been led to believe that visibility is about being on the right platforms and getting more eyeballs on your content. And while this is definitely important, being able to CONVERT those eyes once they arrive is what will create the results you’re after. In Part 1 of this 2-parter, I break down the second three ways you might be inadvertently blocking your visibility and therefore, your sales.In this ep, I cover:Why working “more” is not just keeping you tired AF, but likely also impacting the quality of your sales pathway for potential clients and therefore, your conversionsThe non-negotiable “landing assets” across all of our platforms that ensures clients are nurtured and convert without me being there every step of the wayWhy having a funnel as part of your sales and marketing strategy is a good idea in 2024 and how NOT having one could be impacting your visibility and therefore, your sales.LINKS:The Conversion Framework: Set solid foundations for consistent sales (without having to sell every single day!)In this FREE masterclass, I’ll share a simple 3 step framework I use for our clients to create foundations in their business for consistent conversions now and over the long term.This is perfect for you if you're a service provider and if you’re desiring to create consistent $5k monthsDOWNLOAD HEREWant 3 simple messaging shifts to move your offer from ‘that sounds good’ to 'wholly fkn cow! where do I sign?' (in under 3 minutes)...Download my free 40+ page Messaging Magic Workbook where I’ll show you:A simple copywriting rule that’ll help you clarify the real value of your offerThe quick cross check that turns browsers into buyers every timeOne powerful question that’ll make your offer ridiculously relevantDOWNLOAD HERE

I know how much effort you put into your marketing. Out of all the activities you do, this is where you spend most of your time. You know your stuff. You know how to create an impact for your audience. The problem? You’re not getting anywhere near the return on investment on your marketing efforts. This could be why… You’ve been led to believe that visibility is being on the right platforms and basically, getting more eyes on your content. This is definitely important. What’s more important? Being able to convert those eyes once they arrive. In part 1 of this two part episode, I break down the first 4 ways that might be blocking your visibility and therefore, your sales.In this episode, I cover:What visibility REALLY means and why shifting your perspective on this can help you make better decisions on what to prioritise in your business. Why making an assumption that you are your client and that your potential clients are having the exact same experience you did could be blocking your visibility and hurting your salesWhy your product suite impacts visibility and what activity our clients go through that can have an instant ROI in their businessLINKS:The Conversion Framework: Set solid foundations for consistent sales (without having to sell every single day!)In this FREE masterclass, I’ll share a simple 3 step framework I use for our clients to create foundations in their business for consistent conversions now and over the long term.This is perfect for you if you're a service provider and if you’re desiring to create consistent $5k monthsDOWNLOAD HEREWant 3 simple messaging shifts to move your offer from ‘that sounds good’ to 'wholly fkn cow! where do I sign?' (in under 3 minutes)...Download my free 40+ page Messaging Magic Workbook where I’ll show you:A simple copywriting rule that’ll help you clarify the real value of your offerThe quick cross check that turns browsers into buyers every timeOne powerful question that’ll make your offer ridiculously relevantDOWNLOAD HERE

In this special episode, I’m joined by my incredible co-coach, Sherise Adkins who is a guiding light when it comes to all things marketing, sales and strategy. Listen in as we walk you through the steps we’d take to coach you through a launch, how we would personalise strategies to suit you and your business and she gives real world examples of the kind of hands on support we provide people inside our one-of-a-kind program NEON. Our clients love her, I love her, you’ll love this episode. Can’t wait to hear the breakthroughs you have!In this episode we cover:What you need before you launch - and what to do if you don’t have thisThe exact steps we take to create sold-out offers and craft compelling brand scripts tailored to our client’s individual strengthsHow to navigate launch slumps and mindset hurdles with data-driven strategies LINKS:If you were nodding your head, particularly at the beginning of the episode when Sherise and I were discussing how important it is to have your “ducks in a row” pre-launch and ensuring your offer is clear and fleshed out so you can have a strong launch, then I’d love to invite you to join Constantly Converting: A 12 week program for coaches + service providers to design and refine their core offer, messaging + sales strategies to convert and create consistent $5k+ monthsJOIN HEREIf the idea of personalised support inside your business (whether for a launch or an evergreen business model), I’d love to invite you to join NEON: Our signature (and first-of-its-kind) personalised group program for service providers who want to refine their business model, product suite and sales + marketing strategies to create a multi 6 figure result. Within 48 hours, we can:1️⃣ Onboard you into NEON 2️⃣ Review your product suite, provide feedback (and find any extra $$$ you’ve left on the table!) as well as which offer to prioritise in Q1 to generate more sales + profits3️⃣ Start refining that offer’s messaging and gather data to create a sales strategy suitable for you and your bizAll that *AND* we’ll get to know your strengths so we can support you with personalised strategies for your own version of “Richness Without Sacrifice” JOIN HERE

“Working with Jazze has completely changed my business. The total refinement and clarification across all aspects of offer creation, marketing, and messaging has given me a solid, reliable foundation to work from. I no longer cross my fingers and hope for the best; I now understand its core purpose intimately and have a clear plan for where it's going”Jessie is a birthing doula and mama to 4 littles and as a client of mine, her results mean SO MUCH to me. I see too many women avoiding the job of creating solid strategy and foundations in their business because they think it’ll mean they can’t continue to stay connected with clients. Jessie is an incredible example of how this has helped her to create EVEN MORE connection with her audience. Not to mention reducing her workload: “I’ve refined my offer suite, which means I now work smarter, not harder, and my workload has drastically reduced”As a pregnancy, birth and postpartum doula and business mentor to other birth workers, Jessie guides women to reconnect to their inner GPS, where everything they need already exists, ready to be fully embodied so they can expand to their fullest potential. Jessie gives permission for women to acknowledge their desires and ‘go for it’ without apology or fear of sacrificing their truth, needs or expression…. both in birth and in biz!YOU CAN FIND HER HEREWebsiteInstagramJOIN CONSTANTLY CONVERTING: A 12 week program for coaches + service providers to design and refine their core offer, messaging + sales strategies to convert and create consistent $5k+ monthsJOIN HERE  COME BEHIND THE SCENES HERE 

Happy launch season! Q1 is typically the time we see a ton of launches and there’s a lot happening right now - including many of our own clients!Over the next two episodes, I’ll be sharing:What’s working right now plus 5 things we’ve learned from this launch season aloneHow Team JJ would coach YOU if your launch “wasn’t working” My co-coach of 4 years, Sherise will join us next week to share how we coach clients in our daily NEON Slack channel and in calls (she’s a GUN, you don’t want to miss it!)In today’s ep, I’ll be sharing:Why data is the MOST important thing you can have in a launch, including how to set it up, what data to look at and what actions to take from thatWhy only selling the desires (i.e. where your client *wants* to be) is not going to create the kind of conversions you’re after - and what else you should be focusing onThe #1 thing I’m doing in my top of funnels and in my content to highlight the benefits of my offer, that’s also leading to more consistent conversionsLINKS:MESSAGING MAGIC WORKBOOKThis 40+ page workbook contains the 3 simple messaging shifts to move your offer from ‘that sounds good’ to 'wholly fkn cow! where do I sign?' (in under 3 minutes).In this workbook, I’ll show you:A simple copywriting rule that’ll help you clarify the real value of your offerThe quick cross check that’ll turn browsers into buyersOne powerful question that’ll make your offer ridiculously relevantDOWNLOAD HERETHE CONVERSION FRAMEWORKSet solid foundations for consistent sales (without actually having to sell every single day!)In this FREE value packed 65 minute masterclass, I’ll share the simple 3 step framework I use for our clients to create the foundations in their business for consistent conversions now and over the long term.WATCH HERE

We love talking strategy here on the pod but I also know how important mindset and energy is in the execution of said strategy. In fact, I experienced a little mindset spiral of my own just last month. Since then, we’ve added an extra $52,737 in new sales and it’s thanks to two simple steps that I’m constantly coming back to (and reflecting to clients). Keeping these two steps in mind ensures we continue to be the best strategists we can be.In this episode, I cover:The first thing we do to move any client (or ourselves!) through a mindset spiral (hint: it’s all about the undefined centre in human design baby!)The second thing we do and how it leads to being a curious and WAY more effective strategistHow to “diagnose” what’s not working in your business so you can get faster at finding solutions and adapt more nimbly to shifts in the market EXPLORE MORE:The free 👇🏽>>>BUILT FOR SCALE: A roadmap to go from $50k to multi-6 figures (without burning out, breaking your brain or adding even *more* products or problems to your business)In this super actionable 60 minute FREE and on demand masterclass, you’ll get the same 3-step framework I use to create a multi-6 figure pathway for my clients to ensure their success is scalable, sustainable and stunningly profitable.Watch it nowThe paid 👇🏽>>> NEON: our high touch coaching experience where we personalise your strategy to scale to multiple 6 figures. Over the course of 6 or 12 months (your choice), we will review your business model, product suite and sales and marketing strategies and support you with a strategy to scale that is personalised to your strengths and your lifestyle goals.PLUS, our quarterly 1:1s are running until March 18 so that means the multiple 6 figure strategy we’ll start creating as soon as you join NEON can be fleshed out and refined in an even deeper way in that 1:1 call.Join us hereBook an exploration call  

 You can be the highest sales converter around but if you don’t have a pipeline of potential clients to sell to, you’re basically just watering a garden that has no plants! Want the recipes for a predictable and lucrative business? You need an ongoing audience growth strategy, a solid sales process (which I covered in last week's ep), a highly-compelling message and of course - a great offer!In this episode I cover:3 ways to grow your audience and a breakdown of our audience growth strategyThe myth that creating predictability for online business owners and service providers is hardSuccess thoughts to help you create your own incredible audience growth strategyLINKS:Episode 184: $30k in new sales. While on holiday. Here’s howEpisode 191: The worst sales advice I’ve heardConversion FrameworkBuilt for Scale

There’s some sales advice out there that really grinds my gears. One such piece of advice is to do everything you can to AVOID actually connecting with potential clients during the sales process. It’s the “how hands off can I get?” mentality. In my business, I’ve taken the exact opposite approach and created a sales process that is efficient, personalised and lucrative and it has been the BIGGEST needle-mover in my business, both in terms of conversions AND retention of aligned clients. Not surprisingly, these are the two biggest correlators to strong monthly recurring revenue.In this episode I cover:Why having a highly-personalised sales process is needed more now than ever3 ways to personalise your sales process for more conversions and retentionThe sales activities I commit to every week to create consistent sales in my businessLINKS:The Conversion Framework: Set solid foundations for consistent sales (without having to show up to sell every single day!)In this FREE masterclass, I’ll share a simple 3 step framework I use for our clients to create foundations in their business for consistent conversions now and over the long term.Perfect if you’re desiring to create consistent $5k months!Watch FREE and on demand hereBuilt For Scale: A roadmap to go from $50k to multi-6 figures (without burning out, breaking your brain or adding even more products or problems to your business).In this 65 minute masterclass, you’ll get the proven 3 step framework I use to create a multi-6 figure pathway for my clients so their success is scalable, sustainable + stunningly profitablePerfect if you’re already at $5k-$10k months and desiring to scale to multi-6 figures spaciously + sustainably.Watch free and on demand hereVISIBLY YOU: Our 3 step visibility process will ignite your visibility + fuel your profitability. Get this coveted resource for just $37 PLUS a 30 min BONUS COACHING CALL with me where I’ll review your strategy and provide feedback on your messaging, shop front + sales funnel. Get it here.See our “behind the scenes Looms” as discussed in the podcast episode:Constantly ConvertingNEON

When we try to fit our multidimensional experience into a super specific niche, we end up squeezing all our offers into that niche, too. Trouble is, the messaging for those offers then sounds the same (because it's gotta fit under the niche, right?). Your offers end up cannibalising one another because people don’t know which offer to choose (and as we know, a confused mind never buys!). That means, you’re leaving $$$ on the table!In this episode I cover:What it means to “un-niche” and why my unique approach is probably the permission slip you’ve been cravingHow crafting an “offer story” can take your launch from meh to record-breakingWhere you can find my fave messaging formula to position your program with the confidence and gusto you know it deserves LINKS:Watch the Conversion Framework hereWatch Built for Scale here

My investment portfolio contains a solid mix of core strategies that are predictable and basically “set and forget”, alongside higher risk (and higher reward opportunity) investments, like that one stock of mine that’s up almost 35% right now! But if all of my portfolio were high risk and shit were to hit the fan, I’d be in trouble… your business is no different. In this episode, I cover:What my core and satellite investment strategy has to do with my business strategy and why I have the flexibility to play around with new thingsWhat predictable, “set and forget” strategies look like in my business and how it helps me test more high growth strategiesA secret surprise announcement… LINKS:Watch the Conversion Framework hereWatch Built for Scale herePurchase Visibly You for $37 

 I’m a hardcore business strategist and I’m usually one of the first people to try something new. AND, I recognised many years ago that giving someone a strategy - *without* them having an understanding of their own strengths and how to apply them to their business - was not going to create the sustainable multiple 6 & 7 figure success they craved.Join me in this episode as I discuss:What a million dollar annual turnover revealed I was missing in my business, and the steps I took to change it allWhy it’s crucial to focus on strategy AND your personal strengths and the results I wouldn’t have been able to create had I not applied bothThe personalised strategy I designed that helped me create a micro offer and an evergreen sales and delivery business as well all of my business contentLINKS:Invest in NEON hereWatch our free and on demand training Built For Scale

“Jazze helped me cut through all the clutter I’d created in my business and realign with the parts that I LOVE. I’m now working to my strengths, taking into account my energy type according to my natal chart and human design and I have honestly never experienced this kind of lightness in my business before. The sheer clarity of it all!”Join me as I interview our beautiful NEON client, Elaine, and discuss:The FIRST step we took to simplify and instantly add ROI on her efforts (that most entrepreneurs miss)How being a Projector influenced the strategies we implemented and the necessary identity shift to work smarter - not harder Why it’s 1000% possible to keep converting clients and quantum leap your monthly income while still building (or re-building) important business foundations LINKS:Invest in NEON hereWatch our free and on demand training Built For ScaleFind Elaine hereBook a session with Elaine here

When industry experts are still talking about paying to be in their energy, meanwhile, I’m over here watching and observing shifts in buyer behaviour, adapting my business model, gathering data and experience and then delivering those lessons and data to my clients (oh and adding an extra $80K in revenue 💰)In this episode I cover:How shifts in buyer behaviour are NOT outside of your control and how you can continue to convert clients consistently Why the low ticket offer has been such a great way to connect with our audience as well as ascend a lot of these clients into our other offers The strategy, thought process and execution behind the offer that added an extra $80k to our revenueLINKS:DM me “PRODUCT SUITE” on Instagram if you’d like me to teach a masterclass or provide a free download on successfully executing another offer in your product suitePurchase our low ticket offer Visibly You hereWatch our free and on demand training to create your roadmap to multiple 6 figures

I recently received a beautiful message from a client who said she admires how well I manage my relationship with social media. She added that she loves the “recaps” I do if I’ve been offline for a while. The truth is, this hasn’t always been the case. At times, I’ve had a pretty unhealthy relationship with my socials and there have been some key mindset and strategic shifts that have had to occur to improve this aspect of my business (and more than halved the time I actually spend on social in the process). In this episode I cover:The #1 belief that changed the way I relate to my business and social mediaHow my undefined centres in human design affect my relationship to social mediaThe strategy shifts I made (and you can, too) that helped me disconnect from socials more and still be able to convert clients (and spoiler - if your business is reliant on social media to make sales then ask yourself whether that is sustainable!)LINKS:Find out more about NeonBuilt For Scale

During our company’s Christmas / New Year break, we received over $30k in sales. I know I sound like a broken record on this, but the purchasing cycle of our buyers has changed significantly in the past two years. It means we need to be on the front foot to shorten that cycle by nurturing potential clients over a longer time period.In this episode, I share:The mindset shift I needed to commit to in order to build foundations that could open up receiving a large amount of sales while offlineWhy having clarity on where you’re sending people is incredibly important for consistent conversions and I share the deeper strategy behind my ‘calls to action’ How to set things up to receive more sales even when you’re offlineLINKS:Built for ScaleReady to smash 6-figures? (Without selling your soul, losing your sleep or sacrificing what's important) Find out more about Neon here.

Love me a good analogy (most of my podcasts will contain at least 3!) One of my faves is linking your business growth to the process of planting a seed. You need to prep the soil, plant the seed, tend to that seed, and then reap the rewards of the seed. You can’t skip any of these steps. If you don’t have healthy soil, the seed can’t grow into a healthy plant and you won’t reap any rewards. In this episode, I share with you:The activities I prioritised in 2023 to make sure that doubling our revenue in 2024 is on the table (and why you should also be playing the LONG game in your business)How we’ll double our revenue in 2024 (and with $30k in new sales coming in over the break, we’re off to a good start!). 3 Qs that informed our team’s priorities in 2023 (and will continue to guide us in 2024).LINKS: Built for Scale

I’m entering my 5th line leadership era (and bringing my community along for the ride). Knowing I’ll receive projections, feel uncomfortable and be misunderstood at times - but doing it anyway! Because the truth is, WE are the custodians of our industry. There is nobody else who is going to change the way things are done. WE go first. In this episode, I cover:5 key things I want to bring to the coaching industry in 2024The biggest shifts I’ve seen in buyer behaviour in 2023 and how I responded to itThe strategies that are going to be important for us all in 2024LINKS:Built for ScaleListen to Episode: How to find the hidden profit in your business