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Welcome to CFO 4.0, where we explore the dynamic landscape of Financial Leadership in the era of Technology 4.0. I'm your host, Hannah Munro, Managing Director of itas, a pioneering Financial Transformation consultancy.
In this podcast series, we unravel the intricate connection between cutting-edge technologies and the financial domain. It's more than just adopting tools; it's about cultivating the skills necessary to navigate and spearhead the transformative journey within Finance.
CFO 4.0 embodies the archetype of the Financial Leader in the future — a fusion of strategic visionaries and tech-savvy innovators. As the CFO role swiftly evolves from a mere cost controller to a strategic influencer, each transition opens up novel possibilities. Tune in as we share valuable insights and guidance from inspirational CFOs and finance leaders every episode, empowering you to revolutionise your processes, people, and data.
Seize the opportunities, propel your business and career forward, and lead with unwavering confidence. Join us in shaping the future of Finance — this is CFO 4.0, your guide to the Future of Finance.
We’d love for you to join our community, and if you like what you hear (which I’m sure you will 😉) it would be great if you rate and share.
248 Episodes
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Send us your thoughts Host Hannah Munro sits down with Kevin Appleby, host of the Grow CFO Show, to share hard-won lessons from finance transformation projects. From failed demos to faster closes, they explore how CFOs can avoid common pitfalls and deliver real value. In this episode, you’ll learn: How to approach system selection with scenarios and use cases, not just feature lists.Why keeping solutions simple and phased prevents failure points.The importance of engaging naysayers and buildi...
Send us your thoughts In this episode of Financial Transformation Live, Hannah Munro and Neil Lynchehaun tackle real-world transformation challenges submitted by finance leaders. Together, they share practical advice, frameworks, and lessons learned from years of hands-on transformation and consulting experience. 💡 Topics covered in this session include: Rethinking requirements gathering – moving away from 1,000-line requirement lists and focusing on outcomes, use cases, and best practices in...
Send us your thoughts In this episode of the CFO 4.0 Podcast, host Hannah Munro sits down with Charlotte Crowley, CFO at Altano, to explore her journey through finance leadership, acquisitions, and the challenges of integrating companies without losing their culture. Charlotte shares her unique career path — from starting in advertising and PR to working in boutique firms, McKinsey, and private equity-backed businesses — and reflects on what she’s learned along the way. 🔑 In this episode, yo...
Send us your thoughts In this special solo episode of the CFO 4.0 Podcast, host Hannah Munro takes on a personal challenge what she would do with 90 days to transform finance. Drawing on her experience working with finance teams, Hannah breaks the journey into three clear phases: stabilisation, automation and efficiency, and forward looking acceleration. You’ll discover practical, actionable steps you can apply in your own finance function, including How to stabilise core processes in the fir...
Send us your thoughts In this episode of CFO 4.0, host Hannah Munro is joined by returning guest Susana Serrano-Davey, seasoned finance leader and leadership mentor, to explore the people side of change. Together, they discuss how leaders can support teams through uncertainty and build a culture of resilience. In this episode, you’ll learn: Why honesty and transparency are critical in times of change.How to help individuals find motivation and opportunity in transformation.The importance of a...
Send us your thoughts In this episode of Financial Transformation Live, host Hannah Munro shares what it really takes to deliver a successful finance system implementation. From preparing your team to managing risks and ensuring a smooth go-live, Hannah offers practical insights and lessons learned from real-world projects. You’ll learn: How to prepare your team and build urgency using the change cycleThe critical stages of a finance implementation – from planning to go-liveThe role of stakeh...
Send us your thoughts In this episode of CFO 4.0, host Hannah Munro talks with Tariq Munir, Managing Partner at Finspyr and author of Reimagine Finance, about how CFOs and finance leaders can lead successful transformation in the age of AI. In this episode, you’ll learn: Why transformation should be embedded in everyday finance work, not treated as a separate roleHow to influence change without authority and build a “transformation snowball”What good governance looks like — and the pitf...
Send us your thoughts In this episode of CFO 4.0, host Hannah Munro continues the Private Equity series with Ian Pugh, CFO at Precise TV. Ian shares his journey into private equity and reveals the realities of leading finance in a fast-paced, investor-backed business. In this episode, you’ll discover: The importance of trust with investors — and how to manage bad news or crises effectivelyLessons from handling a serious fraud incident and protecting stakeholder relationshipsHow to make board ...
Send us your thoughts In this episode of CFO 4.0, Hannah Munro chats with Andrew Brummer, CFO at Distributed, about the realities of finance leadership in early-stage and high-growth businesses. From managing cashflow crises to building future-ready finance teams, Andrew shares lessons from his unconventional journey and startup experience. Topics covered include: Andrew’s unique path from event management to CFOBuilding lean, scalable finance functions for startupsManaging cashflow challenge...
Send us your thoughts In this Transformation Troubleshooter edition of Financial Transformation Live, hosts Hannah Munro and Neil Lynchehaun tackle real-world finance transformation challenges shared by listeners. From project overload to spreadsheet sprawl, they offer practical strategies to help finance leaders navigate complexity with confidence. In this episode, they cover: How to manage multiple overlapping transformation projects without burning out your teamApproaches to reprioritising...
Send us your thoughts In this episode of CFO 4.0, host Hannah Munro speaks with Andy Mellor, Fractional CFO at Summit 17 Ltd, about navigating M&A, preparing for financial events, and leading finance teams through high-growth environments. Key topics covered: Andy’s career journey and transition into fractional CFO workStructuring finance teams to support rapid, acquisition-led growthManaging M&A deals end-to-end, including due diligence and integrationCommunicating effectively with s...
Send us your thoughts In this episode of the CFO 4.0 Podcast, host Hannah Munro is joined by experienced CFO and executive coach Jeremy Earnshaw to explore one of the most critical – and often overlooked – phases of the CFO journey: the 60–90 day window. In this episode, we cover: How to assess and ensure data integrity before making strategic decisionsSigns of broken processes, bottlenecks, and weak control environmentsBuilding trust and alignment with your CEO, team, and peersMa...
Send us your thoughts In this episode of CFO 4.0, Hannah Munro is joined by Matt Topham, Director of Practical CFO, to explore what makes a modern CFO truly effective—from KPIs to strategic decision-making. Key topics covered: Matt’s unconventional journey to CFOThe realities of working as a fractional CFO and identifying clients ready for changeHow to use KPIs like productivity, overhead rate, and LTV to CAC to guide decisionsWhy speed and imperfection often beat precision in fast-moving env...
Send us your thoughts In this month's Finance Transformation Live host Hannah Munro explores how finance leaders can design scalable, resilient systems that adapt to change and support long-term growth. Key topics covered: The four pillars of future-proof finance architecture: data, APIs, expandability, and maintenanceWhy multi-dimensional data structures are essential for reporting, AI, and agilityHow to evaluate API strength, integration flexibility, and vendor transparencyAvoiding common p...
Send us your thoughts In this insightful episode of the CFO 4.0 Podcast, host Hannah Munro is joined by Richard Sanders, Founder and Managing Partner at Sullivan Street Partners, for a no-holds-barred session of myth-busting in the world of private equity. This episode offers practical wisdom, experienced insights, and a refreshingly candid take on what it really means to lead in a PE-backed business. Tune in to explore: Why growth and profit aren’t mutually exclusive in private equity str...
Send us your thoughts In this episode of CFO 4.0, host Hannah Munro speaks with Karl Lloyd, fractional CFO and founder of Lloyd Consulting Limited, about his transition from full-time finance roles to a portfolio CFO career. Karl shares practical insights from working across sectors like e-commerce, SaaS, and travel, and reflects on the realities of life as a fractional CFO. In this episode, Karl covers: The biggest differences and challenges between full-time and fractional CFO rolesBuilding...
Send us your thoughts In this episode of CFO 4.0, host Hannah Munro chats with Karla Smith, CFO at Ogilvy UK, about her unique path to CFO and how finance operates at the heart of a creative, people-driven organisation. Key topics covered include: Karla’s career journey from audit trainee to CFOHow to succeed in senior finance roles with flexible hours and build mutual trust with your organisation.The role of finance in creative industriesBuilding financial literacy across teams through inter...
Send us your thoughts In this episode of CFO 4.0, Neil Lynchehaun unpacks the Records-to-Report (R2R) maturity model and shares hard-earned insights from decades in finance transformation. He challenges traditional finance thinking and explores how finance teams can shift from compliance to strategic enablement. What’s covered in this episode: Why maturity models are tools for inspiration, not evaluationThe five levels of finance maturity, from statutory compliance to strategic insightHow poo...
Send us your thoughts In this episode of CFO 4.0, we dive into the critical 30 to 60 day phase of a CFO's journey with returning guest Jeremy Earnshaw, Founding Director of Clarendon and experienced CFO. Building on our previous conversation about the first 30 days, this episode explores how new CFOs can transition from learning to leading. 🔍 Key Takeaways: How stakeholder expectations shift after the first monthWhy your first management reporting pack matters Using the interest ...
Send us your thoughts In this episode of CFO 4.0, host Hannah Munro speaks with David Wood, Chair of London Futurists, about the accelerating pace of AI and its profound implications for business, society, and the future of work. Together, they explore the near-term possibilities and longer-term consequences of artificial intelligence—from transformation to potential turmoil. In this episode, we cover: Why some companies struggle with AI adoption The rise of neuro-symbolic AI and the com...
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