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CFO 4.0 Podcast

Author: Hannah Munro

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Welcome to CFO 4.0, where we explore the dynamic landscape of Financial Leadership in the era of Technology 4.0. I'm your host, Hannah Munro, Managing Director of itas, a pioneering Financial Transformation consultancy.

 

In this podcast series, we unravel the intricate connection between cutting-edge technologies and the financial domain. It's more than just adopting tools; it's about cultivating the skills necessary to navigate and spearhead the transformative journey within Finance. 

 

CFO 4.0 embodies the archetype of the Financial Leader in the future — a fusion of strategic visionaries and tech-savvy innovators. As the CFO role swiftly evolves from a mere cost controller to a strategic influencer, each transition opens up novel possibilities. Tune in as we share valuable insights and guidance from inspirational CFOs and finance leaders every episode, empowering you to revolutionise your processes, people, and data.

 

Seize the opportunities, propel your business and career forward, and lead with unwavering confidence. Join us in shaping the future of Finance — this is CFO 4.0, your guide to the Future of Finance.

 

We’d love for you to join our community, and if you like what you hear (which I’m sure you will 😉) it would be great if you rate and share. 

293 Episodes
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This week on CFO 4.0 returning guest Ilana Esterrich joins Hannah Munro to challenge traditional thinking around ROI and introduce a more meaningful measure of success: return on change. Together, they explore why adoption, attention and organisational behaviour play a crucial role in whether transformation delivers lasting value.In this episode, you'll learn:Why traditional ROI calculations often fail to tell the full story.What "return on change" means and why leaders should measure it alongside ROI. How attention audits can uncover low-value work and hidden inefficiencies.The importance of deciding what work will stop before introducing new technology.How to support teams through adoption challenges and post-launch productivity dips
In this CFO 4.0 Revisited episode, Hannah Munro talks with Jeremy Foster, now CFO at Kasasa and formerly CFO of Talroo, to explore why some of the most effective finance leaders don't fit the traditional CFO mould.Jeremy shares his unconventional journey to the CFO seat and explains how stepping beyond conventional finance thinking can help organisations move faster, make better decisions, and support sustainable growth.Also covered on the podcastJeremy's unconventional path to becoming a CFOWhy modern CFOs need to think beyond traditional financeBuilding agile, high-performing finance teamsApproaches to scaling finance in high-growth businessesMaking smarter marketing investment decisionsThe tools and practices behind an agile finance function
In this episode of CFO 4.0 Revisited, Hannah Munro is joined by Andrew MacAskill, Founder of Executive Career Jump and a finance professional dedicated to helping senior leaders accelerate their careers. Together, they explore what organisations are really looking for in CFOs, how finance professionals can position themselves for new opportunities, and the practical steps finance leaders can take to future-proof their careers.In this episode, you'll discover:What organisations look for when hiring CFOs and finance leadersHow to identify the right company and role for your skills, ambitions, and valuesWays to stand out and get noticed during a job searchAlternative career paths beyond traditional CFO and Finance Director rolesPractical advice for future-proofing your finance career in a changing business environmentLinks mentioned in episode Follow Andrew on LinkedInLearn more about Executive Career JumpExplore other CFO 4.0 Podcast episodes here.Subscribe to our Podcast!
In this episode of CFO 4.0, Hannah Munro speaks with Evan Campbell, author of Adapt to Win, about the often-overlooked gap between strategy and execution. From allocating resources effectively to prioritising the right initiatives and measuring success, Evan shares practical insights for finance leaders looking to maximise returns on strategic investments. The discussion explores how CFOs can create alignment across the business, improve decision-making, and drive lasting competitive advantage.Key topics include:Connecting strategy to investment decisionsPortfolio management techniques for modern finance teamsAvoiding common pitfalls in strategic executionCreating accountability across the organisationMaking better decisions with limited resourcesLinks mentioned in episode:Evan's LinkedinEvan's book Adapt to Win Learn more about Chinoock Ranch ConsultingExplore other CFO 4.0 Podcast episodes here.Subscribe to our Podcast!
In this episode of The Fractional CFO Files, Hannah Munro is joined by Adrian Message from The CFO Centre to explore what truly defines a successful fractional CFO. Drawing on years of experience supporting businesses through growth, change and uncertainty, Adrian shares why trust, adaptability and strong relationships often matter more than technical expertise alone.In this episode, you'll learn:How fractional CFOs adapt their approach to meet the unique needs of each business and build trusted relationships with founders and leadership teams.Why emotional intelligence, honesty and difficult conversations are often just as important as financial expertise.How CFOs can enable growth by moving beyond transactions and controls to focus on strategy, education and business improvement.Practical lessons from Adrian's career, including scaling businesses, navigating financial challenges and helping finance leaders create greater impact.Links mentioned in this episodeAdrian's LinkedinLearn more about The CFO centreExplore other CFO 4.0 Podcast episodes here.Subscribe to our Podcast!
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