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Practice of the Practice: Marketing a Practice Podcast
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Practice of the Practice: Marketing a Practice Podcast

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Samantha Carvalho is a graphic designer with over five years experience in both design and marketing. She has been working with Practice of the Practice since 2016 and has helped over 70 therapist entrepreneurs take their practices to the next level by enhancing their visual branding. 



In the Marketing a Practice Podcast, Sam seeks to educate entrepreneurs on how to best brand their business to attract their ideal client. This ranges from the initial set up of the business branding and stretches through to all visual communication and marketing.



www.practiceofthepractice.com/branding
125 Episodes
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How do you want your audience to feel when they interact with your business? What are the core values of building strong branding in your business? Can you make sure […] The post Branding Recap: 8 Tips to Improve Your Brand | MP 126 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Do you often need to print things like business cards, packaging, or flyers for your private practice? Are you creating print files by yourself, or with a designer? Have you […] The post Branding Recap: 10 Print Design Tips | MP 125 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Where do the laws of great graphic design apply to? Do you want to connect more deeply and quickly with your ideal clients? What are some tenets of setting up […] The post Branding Recap: 12 Digital Design Tips | MP 124 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can you ensure consistency and professionalism in all of your messaging? Are you in the process of rebranding with or hiring a new designer? How can you quickly communicate […] The post Branding Recap: Creating a Brand Style Guide in 6 Steps | MP 123 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Do you need a quick refresh of the tenants of logo design? Why should you consider adding “visual salience” to your logo? How can you balance being literal and creative […] The post Branding Recap: 10 Logo Design Tips | MP 122 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What are the three simple steps to creating an authentic and powerful brand? How do you create riveting marketing to help your ideal clients connect with you? Can you polish […] The post The Secret Formula for Creating Can’t-Ignore Brands with Mark Drager | MP 121 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Can you use your intuition in marketing? Do you want to become more comfortable with video storytelling? What are some classic bootstrap strategies in business? In this podcast episode, Sam […] The post Purposeful Digital Storytelling with Deevo | MP 120 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Do you want to reach new potential clients? What are 10 quick ideas on building your exposure? How healthy is your media mix? In this podcast episode, Sam Carvalho speaks […] The post How to Increase Your Visibility with Lisa Simone Richards | MP 119 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What encourages you to put things off until tomorrow? Why should you get clear on your fears? What is your brilliance? In the second of two podcasts, Sam Carvalho speaks […] The post How Female Entrepreneurs can Overcome Imposter Syndrome and More with Ryane LeCesne – Part 2 | MP 118 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you a woman in business and an entrepreneur? Have you struggled with impostor syndrome and perfectionism? Is your nervous system perhaps impacting your business system, and vice versa? In […] The post How Female Entrepreneurs Can Overcome Imposter Syndrome and More with Ryane LeCesne – Part 1 | MP 117 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
How can you conduct conscious identity design for your marketing? Do you know how to embody a magnetic persona? Where is your zone of passion? In this podcast episode, Sam […] The post Looking Inward to Improve Your Marketing with Rocky Buckley | MP 116 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Do you double – and triple! – check your print designs? How can you properly and effectively print with black ink in your design? Are you using QR codes? In […] The post 10 Print Design Mistakes to Avoid | MP 115 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Why should you incorporate trends in your new design? Do you use stock images? Are you using hierarchy to your advantage? In this podcast episode, Sam Carvalho speaks about 15 […] The post 15 Graphic Design Mistakes to Avoid | MP 114 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Have you heard of the Rule of 26? Why do many service-based websites fail to attract and convert clients? Which three aspects of your practice should you optimize to see […] The post Michael Buzinski’s Rule of 26 to Guarantee an Increase in Your Revenue | MP 113 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Can you make more without working more? What are the key aspects of becoming profitable? How does your headspace influence the success of the practice? In this podcast episode, Sam […] The post How to CRUSH Being Profitable with Samantha Varner | MP 112 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Is Instagram one of your main marketing platforms? What’s a great way to make use of the grid design? Do you want to learn how you can get the most […] The post 9 Tips and Tools to Improve the Look and Feel of Your Instagram | MP 111 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Do you have a unique marketing strategy for your business? How is your mindset a crucial part of effective marketing? Can working from the right mindset help prevent burnout? In […] The post How to Be Resilient When Marketing Your Business with Katrina Aronson | MP 110 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Within five seconds of landing on your website can your visitors determine what your company does? Can your users easily find your contact page if they need to? Is your […] The post How to Improve Your Website Design in 10 Simple Steps | MP 109 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Are you about to redesign or print a business card? Do you want to stand out from the crowd? How can you continue your branding efforts to remain consistent even […] The post 20 Quick Tips on How to Design a Unique Business Card | MP 108 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
What’s a great and easy way to make your company more memorable? Does your company need to – and want to – post letters? How can you bring your branding […] The post 18 Tips to Make Your Letterhead Design Stand Out | MP 107 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
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