Making a Scene Presents

Making a Scene Presents an Interview with Katy Vernon Katy was born and raised in London, UK, but over the past dozen-plus years she’s become one of Minnesota’s busiest and most recognizable musicians. Blending melodic pop-folk songwriting with the twang and drive of an Americana band, Katy delivers songs that are hooky, heartfelt, and built to connect—whether she’s playing an intimate room or a big outdoor stage. http://www.makingascene.org

Making a Scene Presents - Content That Adapts: Using AI to Personalize Posts for Different Types of Fans There is a quiet little lie baked into modern music marketing, and most artists have been trained to accept it. The lie is this: one post is supposed to do everything. It is supposed to hype the hardcore fans, introduce the new people, move tickets in one city, sell merch everywhere else, wake up dead email subscribers, impress the algorithm, and somehow still sound human. Then when it does not work, the artist gets blamed. Maybe the hook was weak. Maybe the image was wrong. Maybe the timing was bad. Maybe you just need to post more. No. The real problem is simpler than that. You are trying to talk to different people as if they are the same person. http://www.makingascene.org

Making a Scene Presents Gerry Casey's Interview with Mike Guldin Mike Guldin first picked up a guitar at age 15, and he’s spent the last 45+ years turning that spark into a road-tested blues career built in roadhouses, clubs, festivals, and theaters. A guitarist and vocalist with a deep respect for tradition and a serious love of groove, Guldin’s sound blends Chicago blues grit, Southern rock fire, and Memphis/Stax soul into a style his band proudly calls “Good Ole Butt-Shakin’ Music.” http://www.makingascene.org

Sassparilla is a Portland, Oregon–based “punk-Americana” / roots-rock band that plays like a bar fight with a backbeat—in the best possible way. Led by singer-songwriter Kevin “Gus” Blackwell, the band blends the stomp of old American traditions with the bite and speed of punk, creating a sound that feels like hill country blues and old-time string-band music dragged into a loud, modern room and turned loose. http://www.makingascene.org

Making a Scene Presents - The Suno-Warner Deal: When Big Music Stops Fighting AI and Starts Designing It Something important just happened in the music business, and indie artists need to pay attention. Warner Music Group and Suno announced a partnership built around licensed AI music. Under the deal, the companies will work on next-generation licensed models, Warner artists can opt in to AI experiences using their names, images, likenesses, voices, and compositions, and Suno will make major product changes in 2026, including phasing out its current models, requiring paid accounts for downloads, limiting downloads on paid tiers, and keeping unlimited downloads inside Suno Studio. As part of the same broader agreement, Suno also acquired Songkick from Warner. That sounds like a product story. It sounds like a legal story. It sounds like one more AI headline in a year full of AI headlines. But for independent artists, it is really a power story. The Suno-Warner deal is one of the clearest signs yet that major music companies are moving from trying to fight generative AI from the outside to trying to shape it from the inside. Warner itself said the partnership is meant to forge a “blueprint for a next-generation licensed AI music platform.” Reuters also reported that Warner settled its infringement case with Suno so the company could move toward licensed models. http://www.makingascene.org

Making a Scene Presents - The Artist-Owned Ecosystem: Replacing the Label, Distributor, and Platform The night the old deal stopped making sense It usually happens after the show. Not onstage. Not in the comments. Not when the playlist adds hit. It happens when the room is half empty, the drummer is packing hardware, somebody is folding shirts at the merch table, and the artist is looking at a phone full of “engagement” that does not pay tomorrow’s hotel bill. That is the moment the old music business starts to look less like a dream and more like a machine built to turn artist momentum into platform traffic, label leverage, and somebody else’s data. For years, the industry sold one big fantasy. Get signed. Get distributed. Get promoted. Get placed in front of the audience. Then the money will come. But the modern version of that deal has a nasty twist. Even when artists do get attention, they often do not get ownership. The fan relationship lives on someone else’s platform. The audience data sits in someone else’s dashboard. The checkout happens inside someone else’s system. The artist becomes the fuel, while the infrastructure belongs to everybody else. That is not a career. That is a dependency. And dependency is not the same thing as growth. http://www.makingascene.org

Making a Scene Presents an Interview with Alexis P Suter Alexis P. Suter is a three-time Blues Music Award nominee—recognized in major categories including the Koko Taylor Award and Best Soul Blues Female Artist—and one of the most commanding voices in modern blues and soul. Raised in Brooklyn in a musically gifted family, Alexis grew up with the belief that music is not just entertainment—it’s an emotional and spiritual experience. That idea still sits at the center of everything she does on stage. http://www.makingascene.org

Making a Scene Presents - AI-Driven Fan Journeys: Mapping Every Step From First Listen to Lifetime Fan There is a quiet tragedy happening in the modern music business, and most independent artists have been taught to call it normal. A stranger hears a song in a playlist. They like it. They tap through to a profile. Maybe they watch a clip. Maybe they save the track. Maybe they even tell a friend. Then the trail goes cold. The artist never learns who that person was, never learns what caught their ear, never learns what city they live in, never learns whether they wanted a vinyl copy, a ticket, a livestream pass, a membership, a behind-the-scenes demo, or just a reason to come back tomorrow. The fan showed up. The system shrugged. The moment passed. That is the real leak in the independent music economy. It is not just low streaming payouts, though those are part of the problem. It is not just social media reach, though that is rented land and always has been. The bigger problem is that most artists still do not control the road between attention and income. They get discovery, but they do not own the journey. They get a listen, but they do not build a relationship. They get noise, but they do not get memory. AI changes that if you use it the right way. http://www.makingascene.org

Making a Scene Presents Gerry Casey's Interview with Aleksandra Josic of Here and Everywhere Fronted by Aleksandra Josic, a vocalist audiences regularly describe as “one of the most powerful and emotional live voices in the world today,” the band has earned a reputation for performances that feel raw, immersive, and unforgettable. There’s a rare kind of honesty in what they do—no posturing, no manufactured drama—just a fearless voice, a band that knows how to build tension and release, and songs that hit like they were written to be felt in a room full of people. http://www.makingascene.org

Compression in Context: Why Soloing Tracks Is Killing Your Mix There is a little button in every DAW that has wrecked more home studio mixes than bad microphones, cheap headphones, and internet “preset culture” combined. It is the Solo button. That sounds dramatic, but not by much. Every indie artist knows the move. You are deep in a mix. The vocal feels uneven. The bass feels wild. The snare is jumping out in ugly ways. So you solo the track, pull up a compressor, and start shaping. Suddenly the part sounds bigger, tighter, smoother, richer, louder, more “professional.” You un-solo it, hit play on the full mix, and somehow the whole song feels smaller. The vocal no longer connects. The bass lost its groove. The drums feel choked. The track you “fixed” in solo is now fighting the record instead of serving it. That is the trap. http://www.makingascene.org

Making a Scene Presents - A Buyer’s Guide to Recording Interfaces The Box That Decides Whether Your Studio Feels Fast or Feels Broken There is a certain kind of gear mistake that musicians make all the time. They obsess over microphones, plugins, monitors, and shiny rack toys, then they treat the recording interface like a boring utility purchase. That is backward. Your interface is the center of the studio. It is the box that decides how your microphone gets into the computer, how your speakers get fed, how your headphones behave, how low your latency feels, how your outboard gear connects, and how easy it will be to grow from a simple home setup into a serious project studio. Pick the right one and the whole room feels smooth. Pick the wrong one and everything becomes friction. http://www.makingascene.org

Making a Scene Presents an Interview with the Avery Set The Avery Set began in the early 2000s in Frankenmuth, Michigan, growing out of a close friendship between Chris (lead singer) and Jake (drummer). What started as two friends making noise quickly turned into a real band with a shared sense of purpose—writing songs, chasing shows, and building a sound that felt honest and lived-in. In 2006, the band released their debut record, Wishful Thinking, capturing the early energy of a group finding its voice. A year later, in 2007, The Avery Set relocated to Nashville, a move that pushed the band into new rooms, new influences, and a wider circle of musicians. With an expanded lineup, they released Returning to Steam in 2009, a record that marked a clear step forward in confidence and craft. http://www.makingascene.org

Making a Scene Presents - Subtractive EQ vs Additive EQ: The Secret to Clean Mixes There is a reason so many home studio mixes sound busy, cloudy, and weirdly tired even when every track is “exciting” on its own. It is not always the mic. It is not always the room. It is not always that you need some expensive boutique plugin blessed by a guy on YouTube wearing a beanie in July. A lot of the time, the problem is simpler and a little more humbling. We boost before we listen. We decorate before we clean. We keep reaching for more when the track is begging for less. That is where subtractive EQ comes in, and it is why this one move can make a mix feel more expensive, more open, and more professional without adding a single new sound. Fender Studio Pro is built on the Studio One platform, and Fender’s current Studio Pro pages describe its Standard EQ as a parametric EQ with dynamic EQ and visual feedback, while the platform also includes broader mix tools like multiband dynamics and a modernized workflow in version 8. That makes it a very good place to learn restraint instead of hype. http://www.makingascene.org

Making a Scene Presents an Interview with Christina Crofts Christina Crofts is a singer, songwriter, guitarist, and slide guitarist—and a true veteran of Australia’s blues and rock scene. Known for her uncompromising bottleneck tone and a “big sound” that far exceeds her small frame, Crofts has spent years building a reputation as one of the country’s most commanding live performers and distinctive slide players. Born in the coastal town of Coffs Harbour, Christina grew up in a multicultural household with a Norwegian immigrant father and an Australian mother. Her family later moved to Brisbane, where her passion for guitar took hold in her early teens and quickly became central to who she was. As her playing developed, she headed to Sydney, where she met guitarist Steve Crofts. What began as guitar lessons eventually became a lifelong musical partnership, and the two later married. http://www.makingascene.org

Making a Scene Presents - Creating a Touring Syndicate for Increased Leverage For years, indie artists have been told the same tired story about touring in America. Build your streaming numbers. Pray for algorithm luck. Hope a promoter notices. Spend money on ads. Guess which city might work. Book the run. Drive the miles. Cross your fingers. Lose money in three towns, break even in two, and call the whole thing “building.” That story has made a lot of middlemen comfortable. It has not made a lot of artists stable. The next version of touring is going to look different. It is going to be less like gambling and more like infrastructure. Less like each band wandering alone through the dark and more like a network of artists carrying a flashlight together. And the artists who get there first are going to stop acting like their fan data is just a mailing list and start treating it like a shared economic engine. That is where the idea of a touring syndicate comes in. http://www.makingascene.org

Making a Scene Presents - Predictive Touring: Using AI to Decide Where You Should Play Before You Book the Show There used to be a standard indie-touring ritual. You stared at a map, circled cities you had heard were “good markets,” texted a few friends, checked which clubs had an open Thursday, and called it strategy. Then came the long drive, the half-full room, the weak merch table, the gas bill, the post-show talk where everyone said, “It was still good exposure,” which is music-business language for “the math did not work.” That old way is not brave. It is lazy. Or, more accurately, it is what artists were forced to do when the people with the good data kept it for themselves. Now the wall is cracking. An indie artist can look at streaming geography, social engagement, ticket-click behavior, search interest, audience segments, and most important of all, owned fan data, before they ever email a promoter. AI can take that messy pile and help turn it into a map. Not a fantasy. Not a guarantee. A map. A risk map. A money map. A “where are my real people actually concentrated?” map. http://www.makingascene.org

Making a Scene Presents - Stop Sending Fans Back Into the Machine There is a bad habit all over independent music right now. An artist works hard to get attention on Instagram, TikTok, YouTube, Facebook, Threads, or X. A new fan finally bites. They click. And what do they find? Another stack of links, another rented profile, another platform asking them to wander off and forget why they came in the first place. That is not a funnel. That is a leak. Pew’s latest U.S. social media data still shows huge reach on YouTube and Facebook, with Instagram and TikTok especially strong with younger adults, which is exactly why these platforms matter for discovery. But reach is not ownership, and attention is not the same thing as a relationship. http://www.makingascene.org

Making a Scene Presents Gerry Casey's Interview with Jamie Williams and The Roots Collective Jamie Williams & the Roots Collective are a roots-driven live band built for one thing: a great night out. Fronted by singer-songwriter Jamie Williams on vocals and rhythm guitar, the band also features Dave Milligan on lead guitar, Jake “The Dude” Milligan on bass, and James Bacon on drums. Together, they walk what they describe as an imaginary tightrope between Tom Petty and The Rolling Stones—hooky songs, swaggering grooves, and a rootsy bite that lands somewhere between country blues, rock, and Americana. http://www.makingascene.org

Making a Scene Presents an Interview with the Badrock Blues Band Shadows, the debut album from The Badrock Blues Band, is a record built on perseverance—three decades of hard-earned chemistry, a sudden global shutdown, and the heartbreaking loss of a bandmate who helped define their sound. Formed in 1992 by Gerald “Mercy” Schuldenzucker (guitar, vocals), Siegfried Horvath (bass, vocals), and Franz Kollmann (guitar), Badrock spent more than 30 years shaping their own take on the meeting point between blues and rock. Over countless shows across Europe, they steadily refined a style that pulls from nearly every corner of the blues spectrum while staying connected to the roots of rock ’n’ roll. Their reputation grew the old-school way—through relentless live performance, loyal audiences, and a sound that kept getting sharper with time. http://www.makingascene.org

Making a Scene Presents - Your AI Twin: Building a Digital Version of Yourself That Markets While You Sleep There used to be a simple rule in the music business. If you wanted more reach, you needed more people. A label. A manager. A publicist. A radio plugger. A street team. A content person. A marketing assistant. Maybe even somebody whose whole job was just following up on emails you forgot to answer. That old system did not disappear because it got fair. It disappeared because it got too expensive, too centralized, and too slow for the average independent artist. The jobs are still there. The work still has to get done. The difference is that now the artist is usually the one doing all of it. That is where the idea of an AI twin gets interesting. Not because you need a robot version of yourself making fake handshakes and fake friendships. Not because fans want a plastic imitation of your soul. And definitely not because art should sound like software. The real reason is much simpler than that. A working indie artist needs scale. You need to answer more messages, write more posts, send better emails, follow up with more promoters, and keep your voice steady across a dozen channels, even when you are in a van, loading out at 1 a.m., or half asleep after a six-hour drive. http://www.makingascene.org