DesignTeam

Mais um episódio da nossa série de live sobre liderança de design e dessa vez vamos tocar o papo em cima do tema: Está faltando qualidade de design? Que tal fazer parte desse papo ao vivo com a gente? Com a presença ilustre de Tatiana Pilnik https://www.linkedin.com/in/tatiana-pilnik/ e Luana Marques https://www.linkedin.com/in/6uana/ Passe no canal ou clique no link aí na frente e assine o canal https://www.youtube.com/c/designteambr?sub_confirmation=1. E escute o PODCAST do canal DesignTeam https://open.spotify.com/show/0yE3kkKCcdPKaMFUfgSED7 Torne-se membro de conteúdo exclusivo do canal https://www.youtube.com/channel/UCTkZTDIq25Czsazq2N493Cg/join Me siga no linkedin: https://www.linkedin.com/in/rodrigolemes E siga o canal no Instagram: @designteambr Músicas do Epidemic Sound, assine já: https://www.epidemicsound.com/referral/wgloxc/ ----------------------------- * Junte-se ao Telegram * https://bit.ly/3dOea2Y * Assine nosso podcast * https://anchor.fm/designteambr * Acesse nosso site * http://www.designteam.com.br

Voltamos com vários convidados na nossa série de liderança, transmitida e gravada ao vivo para você! Com a super presença ilustre de Bianca Galvão https://www.linkedin.com/in/galvaobianca e Emerson Niide https://www.linkedin.com/in/niide Passe no canal ou clique no link aí na frente e assine o canal https://www.youtube.com/c/designteambr?sub_confirmation=1. E escute o PODCAST do canal DesignTeam https://open.spotify.com/show/0yE3kkKCcdPKaMFUfgSED7 Torne-se membro de conteúdo exclusivo do canal https://www.youtube.com/channel/UCTkZTDIq25Czsazq2N493Cg/join Dicas de atuação em UX em 2021, leia esse meu artigo com dicas de livros, canais, podcasts e muito mais https://www.linkedin.com/pulse/por-onde-continuar-em-ux-2021-rodrigo-lemes/?published=t&trackingId=0gV8YYPUTOykd2wh3TXxhw%3D%3D Quer dicas de livros sobre a área de design? Acesse esse meu artigo e veja cada literatura para entender um pouco mais sobre design digital! https://www.linkedin.com/pulse/livros-para-voc%C3%AA-entender-conhecer-e-aprofundar-em-design-lemes/

Join us in a sensational conversation with Natalie Nixon, creativity strategist, global speaker, founder of Figure Eight Thinking, and one of the world's top 50 speakers on creativity! Natalie shares her profound insights on the essence of creativity and its vital role in our professional lives, discussing the balance of wonder and rigor. She delves into the implications of emerging technology, work's future, adaptability's importance, and how embracing gratitude and mindfulness can shape our thinking and solving problems. The conversation also touches on personal vs. professional development, the impact of COVID-19 on our work lives, and the importance of self-awareness in leadership. It's a compelling blend of philosophy, strategy, and real-world implications. Discover the future of creativity technology and how we can embrace both to ensure a brighter and more innovative future. Don't miss this opportunity to learn from one of the best in the business. Tap into the link and watch the full video NOW! Your next big idea might just be a click away. Be inspired! Creativity strategist Natalie Nixon is "the creativity whisperer to the C-Suite." She's been selected as one of the Top 50 Keynote Speakers in the World and is valued for her accessible expertise on creativity, the future of work, and innovation. Natalie helps organizations reframe their futures- by applying foresight, wonder & rigor to amplify growth and business value. Marketing guru Seth Godin has said that Natalie "helps you get unstuck and unlock the work you were born to do!" and Jessi Hempel, host of LinkedIn's "Hello Monday" podcast, called Natalie "a personal trainer for your creativity muscle". She brings an innovative and unique perspective to every keynote, strategic advisory engagement, and leadership coaching session. Her experience living in 5 countries, combined with her background in anthropology, fashion, academia, & dance, distinguish her as a one-of-a-kind creativity expert. Natalie was named among the top 10 women keynote speakers of 2022 by BigSpeak and featured in Forbes, Fast Company and INC. She's the author of the award-winning "The Creativity Leap: Unleash Curiosity, Improvisation and Intuition at Work" and her firm Figure 8 Thinking, was named among the top women-led innovation firms by Core 77. She is a LinkedIn Learning instructor with her course "Build Your Creative Capacity as a Leader". Natalie received her BA (honors) from Vassar College, and her PhD from the University of Westminster in London. Learn more at figure8thinking.com and follow her @natwnixon. Follow Natalie on these links: https://www.linkedin.com/in/natalienixonphd/ Natalie´s Book: The Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work https://amzn.to/3Gkt1SF  Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond https://amzn.to/3jm2ZFs Related Links: https://www.figure8thinking.com/time-out-a-fair-play-podcast/ https://www.figure8thinking.com/capital-h-resilience-in-the-face-of-uncertainty/ https://www.fastcompany.com/90641880/how-to-turn-creativity-into-a-rigorous-business-strategy -----------------------------  This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone.  https://twitter.com/natwnixon https://www.figure8thinking.com/link-tree/ https://www.figure8thinking.com/forget-the-watercooler-use-these-5-tactics-to-collaborate-creatively-from-anywhere/ https://www.figure8thinking.com/figure_press/realize-your-vision/

The Impactful Journey: How the First Designer’s Experience Shapes Design Leadership and Business Success invites you to participate in a thought-provoking dialogue. We are honored to have an exciting discussion with Tara Kelly, a prominent author, founder, and leader in UX product design. Drawing from her ground-breaking book, “First Designer In,” Tara will discuss her profound observations and distinctive viewpoints. This book, which is more than just a design manual, focuses on the less-discussed non-design responsibilities of a designer, particularly in a startup environment. During the interview, Tara will discuss the realities and difficulties of being the first design recruit at a company. You’ll learn methods for establishing expectations, defining the nature of the design role, and locating career paths in a startup setting. This debate is a must-watch for UX and product designers starting their startups, startup founders looking to employ their first designer, and startup investors supporting early-stage companies. Additionally, Tara has incorporated some pearls of wisdom from her interviews with various startup ecosystem gurus. The future of design systems, design business, recruiting dynamics, mentorship, and community development are just a few of the hot subjects these professionals discuss. Join us as Tara shares her vast knowledge to inspire you to become a design leader. Whether you’re a designer, the founder of a startup, or an investor, this conversation has something to teach you. Avoid missing out! Play the video to start this incredible journey. Enjoy the discussion, and remember to like, share, and subscribe for more thought-provoking material. Book link: First Designer In: From Just Hired to Minimum Viable Design Team in Five Weeks (English Edition) https://amzn.to/46dgg79 Follow Tara: https://tkellyux.com/ https://www.linkedin.com/in/taralynkelly/ ————- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. ⁠Lisa Maria Linlkedin⁠ and book: Everyday Information Architecture ⁠https://amzn.to/3p5QHUS⁠ You Should Write a Book ⁠https://amzn.to/3JbQtlK⁠ -----------------------------  This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone. 

Join Rafael Burity and Rodrigo Lemes on Good Morning UX as we sit down with the eminent Lisa Maria, a revered figure in the design world, to delve into the intriguing realm of Information Architecture. Our discussion explores this subject’s new challenges in our rapidly evolving digital world. Information Architecture, the invisible pillar of our digital world, profoundly impacts how users locate, comprehend, and utilize the information available on the web. Its design can transform the user experience for better or worse, underscoring its critical role in the digital environment. Lisa Maria Marquis, with her deep knowledge and passion for design, shares her insights on harnessing the principles and practices of Information Architecture to craft digital spaces that are not only efficient but also effective. She explains how a methodical analysis of your site’s content and structure, a well-defined and consistent taxonomy, and strategically developed sitemaps can significantly improve your website’s navigation. The conversation underscores the importance of being intentional in organizing web content, reinforcing the idea that well-structured information equates to better experiences for everyone interacting with it. Tune in for an enlightening conversation that offers an in-depth understanding of Information Architecture and equips you with actionable strategies to implement in your work. Remember, in the digital world, how we organize information is just as crucial as the information itself.” Stay tuned for more enlightening interviews on Good Morning UX. ————- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Lisa Maria Linlkedin and book: Everyday Information Architecture https://amzn.to/3p5QHUS You Should Write a Book https://amzn.to/3JbQtlK -----------------------------  This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone. 

How leaders can change their environment through empathy? Welcome to Good Morning UX! In this episode, we sit down with Whitney Hess, a seasoned user experience designer, and coach, on a mission to put humanity back into the business. She believes empathy builds empires. We discuss how to change, build, and envision a career in UX design. We start with a gentle provocation: What if you could find a career that paid the bills and made you truly happy? How would that change your life? Whitney offers insights on making that dream a reality, drawing on her experiences as a UX designer and coach. Throughout the conversation, we touch on various aspects of career development, from identifying your strengths and values to creating a personal brand and portfolio that showcases your work. Whitney also shares valuable tips on transitioning from one career to another and having meaningful conversations about career goals with your manager or mentor. We wrap up with a discussion of leadership and what it means to be a successful UX designer. Whitney emphasizes the importance of empathy, curiosity, and self-awareness in this field, encouraging viewers to embrace their unique strengths and perspectives. If you’re interested in building a career in UX design or simply looking for inspiration and guidance on navigating the job market, this video is for you. ————- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Follow Whitney on these links: https://www.linkedin.com/in/whitneyhess/ https://whitneyhess.com/ https://twitter.com/designingyou Related Links: https://www.ozy.com/fast-forward/special-series-what-if-designers-took-a-hippocratic-oath/64873/ https://www.forbes.com/sites/anthonykosner/2012/06/19/are-you-solving-your-biggest-problem-or-blinded-by-your-local-maxima/#6f6d1ad77f46 https://thenextweb.com/news/the-future-of-web-design  https://www.youtube.com/watch?v=E2HoxUI8IEs https://www.youtube.com/watch?v=94HOViTj4iA -----------------------------  This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone. 

Design education is facing several challenges in the digital age. With the abundance of online design resources available, it can be difficult for students to determine which ones are worth their time and effort. Additionally, the sheer volume of content available can make it overwhelming to consume and process. One way students can approach consuming design content is by focusing on topics relevant to their particular learning goals. It’s essential to develop a plan for what content to get and when and set aside dedicated time to review the material. Finding a mentor or joining a design community to provide guidance and support can also be helpful. By taking a proactive approach and leveraging available resources, students can ensure they get the most out of their design education. — The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Rosenfeld´s links: https://www.linkedin.com/in/louisrosenfeld/ https://twitter.com/louisrosenfeld https://rosenfeldmedia.com/people/louis-rosenfeld/ https://louisrosenfeld.medium.com/ Rosenfeld´s books: Information Architecture: For the Web and Beyond (English Edition) https://amzn.to/43jJLCQ Search Analytics for Your Site: Conversations with Your Customers (English Edition) https://amzn.to/3MA5h06 Internet Searcher's Handbook 2nded: Locating Information, People and Software https://amzn.to/40bGH9f ----------------------------- This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone.

For this, we invited Jorge Arango an information architect, author, and educator. For the past 25 years, he has used architectural thinking to bring clarity and alignment to digital products and services. He’s the author of Living in Information: Responsible Design for Digital Places (Two Waves, 2018), co-author of Information Architecture: for the Web and Beyond (O’Reilly, 2015), and host of The Informed Life podcast. Besides consulting, writing, and podcasting, Jorge also teaches in the graduate interaction design program at the California College of the Arts. ————- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Follow Jorge Arango on these links: https://www.linkedin.com/in/jarango/ https://jarango.com/ Jorge Arango’s book: Information Architecture: For the Web and Beyond (English Edition) https://amzn.to/3PHTI4R Living in Information: Responsible Design for Digital Places https://amzn.to/3dNQ9wR Related Links: https://vimeo.com/255007543 https://vimeo.com/255007543 https://youtu.be/WRb1ETINaQg —————————– This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone.

Are we all just putting on a show? A few years ago, Tanya Snook coined the phrase UX Theatre to describe when we are just acting like we’re doing user-centred design rather than actually doing it.  UX design is a young field, and as such, new ideas are often explored and tested. However, this can also lead to problems when these experiments are not carefully thought out and staged. This can have unintended consequences that can damage the UX design process and even lead to layoffs. As UX designers become more mature, they should be aware of the dangers of staging a UX theater and ensure their experiments are well-planned and executed to avoid any negative consequences. We need to learn how to recognize UX theatre, and how to transition from just acting to actually doing.  We also look into the crucial part designing your design process has to play and how to leverage learning while doing. This show will pass through some questions like: What, in fact, is the theater of ux? The organization Just creates a fake speech and vision, or they perhaps don’t know how to talk or use the UX? Will everyone involved have this awareness? The creation of a way of acting and thinking. Isn’t this possible from just the right designer? For this, we invited Tanya Snook a user experience designer who focuses on citizen and employee experiences for the Government of Canada. She designs end-to-end services, content and applications with the goal of balancing the needs of citizens with those of the government staff who deliver services. She is a founder and co-chair of CanUX, Canada’s premiere user experience conference. — The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Follow Tanya Snook on these links: https://www.linkedin.com/in/tanyaspydergrrl/ https://www.spydergrrl.com/ Related Links: https://www.spydergrrl.com/2020/05/ux-theatre-poster.html https://www.fastcompany.com/90686473/ux-design-has-a-dirty-secret https://www.spydergrrl.com/2020/01/ux-theatre-talk-pitch.html https://uxpodcast.com/267-ux-theatre-tanya-snook/ https://designteam.com.br/bom_dia_ux_post/is-information-architecture-dead-with-abby-covert/ https://designteam.com.br/bom_dia_ux_post/o-teatro-de-ux-com-rogerio-fratin-e-thoz/ https://womentalkdesign.com/talks/designing-a-culture-of-design/ https://womentalkdesign.com/talks/designing-the-team-experience-building-culture-through-onboarding/ ----------------------------- This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone.

We used to work with this approach of average behavior and we have been building a solution that likely works for some people, guessing that it is enough. Or the right way to do it. Even the way of mental model works with a kind of average people mindset in certain situations. There's been a vast movement to increase a design vision within companies and projects, but, It seems that the industry doesn't know how to handle this User experience subject exactly. And how to run about the Designer itself. We talk a lot about empathy in UX. But unfortunately, we talk so much that we almost forget the real meaning, and it seems that we create a poetic layer far from reality.   This show will pass through some questions like: How we can change, or shift, this model of building digital products?  How much is finding patterns important for our work as designers? What is the power of listening to break this average approach? How can we handle and talk more about empathy without distancing ourselves from the day-to-day business, delivery, and projects within companies? What do we have to do to help companies understand how to use the design? For this, we invited Indi Young an independent researcher who teaches practitioners a life-changing approach to Listening deeply, building cognitive empathy over time, and properly handling qualitative data analysis. She helps teams with person-focused research, design strategy, interaction flow, communications, and information architecture. She wrote a few books, speak frequently, and always makes ways for you to join my courses no matter what your circumstances. —---------- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Follow Indi on these links: https://www.linkedin.com/in/indiyoung/ https://indiyoung.com/ https://indiyoung.medium.com/ Indi's book: Time to Listen: How Giving People Space to Speak Drives Invention and Inclusion (Assumptions Aside) https://amzn.to/3yF0stR Practical Empathy: For Collaboration and Creativity in Your Work https://amzn.to/3nZjDcX or https://www.audible.com/author/Indi-Young/B001JP01C2 Mental Models: Aligning Design Strategy with Human Behavior (English Edition) https://amzn.to/3c29r0w Related Links: https://www.userinterviews.com/blog/thinking-styles-research-indi-young https://uxpodcast.com/273-purpose-indi-young/ https://womentalkdesign.com/speakers/indi-young/ https://vimeo.com/640576865/e2d04d0635?embedded=true&source=video_title&owner=97574367 ----------------------------- This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone.

Today we have a wide range of activities, types of company and so on. And we can see how the market and the design has changed over the last 10 years very quickly.  Because that we have seen how valuable it is for designers to self-reflect on who they are, and project the areas in which they feel like they should develop. Whether that’s within, or beyond the context of the organization in which they work. And this is so true specially for designer who wnat to be a good leaders. Jason Mesut developed a visual frameworks for design teams, leaders and designers to map their skills and define their future professional development. Also include new design leader-specific tools that Martina and Jason have been working on over the past 18 months. He believes using these visual frameworks can help you better understand and articulate what you have to offer, what your organisation needs and where you can invest in your own self-development over the coming years. This show will pass through some questions like: How are we today as professionals in the design discipline in the market in general?  Some of these tips here from the search for focus and finding yourself. How is the importance, for the professional, keep looking for know themself each day more? What is the value, the real value, of these visual frameworks tools?  For this, we invited Jason Mesut, founder of Resonant Design and Innovation, focused on the design of products and services that fuse the physical and the digital. He also runs monthly events for the London chapter of the Interaction Design Association (IxDA) where he invites speakers and attendees to discuss the future of design across digital and physical. He is focused on achieving value to businesses, employees, and the users or customers they serve.  —---------- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Follow jason on these links: http://www.shapingdesign.net/ https://medium.com/@jasonmesut http://resdesin.com/ Related Links: ----------------------------- This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone.

Designers are in demand more than ever and we need to be creative in how we solve our hiring challenges. Built entry-level design programs with big companies and at early-stage startups – and how you can build the next generation of design talent at your company - is essential.   As designers, we’re always looking to create a high level of design literacy across our organizations, but how do this in a way that creates its own momentum?    For this, we invited Wendy Johansson, a global Product Experience leader and entrepreneur who builds equitable teams and products. She is currently the co-founder and Chief Product Experience Officer of MiSalud Health, a healthtech company closing the health equity gap for Hispanics in the United States. Prior to that, she built Amazon's UX Apprentice program, was Global Vice President of Experience at Publicis Sapient, and co-founded Wizeline, a global product development company.   For this, we invited Wendy Johansson a founder, entrepreneur, and Product Experience leader who has spent her career building equitable teams, products, and environments in tech. Wendy has previously co-founded and exited Wizeline a global product development company, built a diverse and inclusive UX Apprentice program at Amazon, led a global team of designers as Global VP of Experience at Publicis Sapient, and built her early career as a UX leader at successful early-stage startups. —---------- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Follow Wendy Johansson on these links: https://www.linkedin.com/in/wendyjohansson/ https://www.wendyjohansson.com/ https://pt.slideshare.net/WendyJohansson https://www.adplist.org/mentors/wendy-johansson Related Links: https://www.userinterviews.com/yearbook-profiles/wendy-johansson https://uxwendy.blog/2020/12/01/diversity-in-design-with-page-magazine-germany/ https://wearetechwomen.com/inspirational-woman-wendy-johansson-global-vice-president-experience-transformation-lead-publicis-sapient/ https://wearethecity.com/eachforequal-what-does-international-womens-day-mean-to-you/ https://pt.slideshare.net/WendyJohansson/making-ux-matter-to-your-company https://podtail.com/no/podcast/design-to-be-conversation/wendy-johansson-identity-s-role-in-design-leadersh/ https://www.userinterviews.com/blog/leading-ux-research-for-healthcare-apps-wendy-johansson

The book Inspired was a significant change for the market. First, everyone wanted to apply every detail to the day-to-day of the company. Usually, when some companies discover the book, they try to use the entire vision. The book inspired has been a reference for the product market, especially digital, for a long time, including impacting the design world. We can cite, in a way, the emergence or rebirth and resignification of the term Product design, for example. But here comes the sad part: it didn't work out as expected in some of these cases. You may have seen this globally, in various possibilities and sizes. For the most part, we can you see some problems of culture, maturity, and adaptation to the ideal context. And then we have a new book, with Chris Jones, Empowered. A kind of compliment that somehow broke the ideal of leadership's verticality, command, and order. This show will pass through some questions like: Does the product vision work in any market? Or rather, is it suitable for any company? Does the term Product design change the performance of what we knew as UX design? For this, we invited Marty Cagan a founder and partner at Silicon Valley Product Group, and former product leader at eBay, Netscape, and HP.  Author of INSPIRED and EMPOWERED. He held executive product positions at eBay, Netscape, Continuous, and HP; start-ups, and Fortune 500. He also is specialized in defining successful products, building effective product teams, and improving product development processes. Follow Marty Cagan on these links: https://www.linkedin.com/in/cagan/ https://www.svpg.com/ Marty Cagan's book: Inspired: How to Create Tech Products Customers Love https://amzn.to/3cgvHV5 EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) (English Edition) https://amzn.to/3PKFIr1 Related Links: https://productmanagementfestival.com/who-is-marty-cagan-anyway/ https://www.youtube.com/watch?v=0NSP8M6gulY ----------------------------- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. This is the Good Morning UX, a recorded show produced and launched on the Design Team channel twice a month. ----------------------------- Follow us: Rodrigo Lemes Linkedin: https://www.linkedin.com/in/rodrigolemes Twitter: https://twitter.com/rodrigolemes Rafael Burity Linkedin: https://www.linkedin.com/in/rafaelburity Twitter: https://twitter.com/rafaelburity Instagram: http://www.instagram.com/rafaelburity

We have been living this moment when we can question our beliefs and start to choose where we will work, for example. OK, It is not a standard thing for everyone. But, what do you think was the motivation for this changing paradigm in the industry? Nowadays, we have a universe of courses, tips, books, videos, and everything to prepare you to be a successful person, an outstanding professional, and a good strategy for it to work. But at the same time, we have a much more anxious and emotionally sick world. And what do you think about this pressure for success, prestige, to follow in someone else's footsteps to reach the expected goal? For this, we invited Erin Baker went beyond design, product, and technology. It was also about life. How to understand factors that can directly impact our emotions and how we are living. Thanks to her new book, Erin teases us with this insight about joy and a more profound sense of it. This is cool, Erin came from the world of technology, working in big companies, and with that, she understands very well the routine and the craziness that this industry puts on us. —---------- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Follow Erin Baker on these links: https://www.linkedin.com/in/erinmikaelabaker/ https://www.apa.org/education-career/guide/paths/erin-baker-burgoon https://erinmbaker.com/ Erin Baker's book: Joy-Full AF: The Essential Business Strategy We’re Afraid to Put First https://erinmbaker.com/book-joy-full-af/ Related Links: https://open.spotify.com/episode/3yDI78lZEPmVybhBZUkZ42?si=kZ5De_xpRfKJSUhXBriRZQ https://pod.link/1499174238/episode/f6b09e053edf70955ab7573d2be7b305 ----------------------------- This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone.

Is everything connected from code to culture? We're designing software, services, and experiences and intervening in ecosystems. To open our minds, and stop to repeat our mistakes we need to go deeper inside information architecture and systems thinking. It is true because, as Ted Nelson wrote "everything is deeply intertwingled”. This show will pass through some questions like: What is the importance of IA for the digital products industry? How much is finding patterns important for our work as designers? What is the impact on the future of design for experience leave the IA apart? For this, we invited Peter Morville a pioneer in the fields of information architecture and user experience. His best-selling books include Information Architecture also known as "the bible of IA" and "the polar bear book". He has delivered conference keynotes and workshops in North America, South America, Europe, Asia, and Australia. —---------- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Follow Morville on these links: https://semanticstudios.com/ https://intertwingled.org/ https://www.linkedin.com/in/morville/ Morville's book: Information Architecture: For the Web and Beyond (English Edition) https://amzn.to/3ujUdu0 Search Patterns: Design for Discovery https://amzn.to/3y5hf9e Intertwingled: Information Changes Everything (English Edition) https://amzn.to/3a8UGbG Planning for Everything: The Design of Paths and Goals (English Edition) https://amzn.to/3aecAtI Ambient Findability: What We Find Changes Who We Become (English Edition) https://amzn.to/3yBf9zs Internet Searcher's Handbook 2nded: Locating Information, People and Software https://amzn.to/3adfNK6 Related Links: https://uxmag.com/contributors/peter-morville https://www.uxmatters.com/authors/archives/2014/10/peter_morville.php https://stringfixer.com/pt/Peter_Morville https://semanticstudios.com/crisis-information-architecture/ https://www.youtube.com/watch?v=GxPxxQlkszQ https://www.youtube.com/watch?v=4Tl3yReC77g ----------------------------- This is the Good Morning UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone.

As designers, sometimes we want to swap from one role to another. User Experience is arguably the best foundation for becoming a Product Manager, but it will only get you part of the way there. “More and more, designers are grappling with product management—as a peer discipline, as the job title of a boss or teammate, and as a future career destination.” User experience designers and researchers are wrestling with product management or simply wondering exactly what it entails. This show will pass through some questions like: is natural the transition from design to product management? What is the designer´s motivation to want to be a product manager? What are the common things and overlapping responsibilities between design and product? Why do you think is important for a designer to know about product management? For this, we invited Christian Crumlish an author of the bestselling "Product Management for UX People: From Designing to Thriving in a Product World", "The Internet for Busy People" and "The Power of Many", and co-author of "Designing Social Interfaces". He is a product and UX leadership consultant at Design in Product, where he also hosts a product/UX community. He is currently leading the product management of covid19.ca.gov and consulting on govtech product practices with California's Office of Digital Innovation. —---------- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Follow Christian on these links: https://www.linkedin.com/in/mediajunkie/ https://crumlish.me/ https://twitter.com/mediajunkie Christian's book: Product Management for UX People: From Designing to Thriving in a Product World (English Edition) https://amzn.to/3xy2F9Y Designing Social Interfaces: Principles, Patterns, and Practices for Improving the User Experience https://amzn.to/3N4T5RB Growing Product People https://www.senseandrespondpress.com/growing-product-people Related Links: https://rosenfeldmedia.com/people/christian-crumlish/ https://mediajunkie.medium.com/ https://medium.com/pm4ux/2-do-you-want-to-be-a-product-manager-fc1b60260c2d https://medium.com/pm4ux/introduction-9c62003ffad4 https://medium.com/pm4ux/acknowledgements-bd21ee877abb https://medium.com/pm4ux/9-healthy-collaborative-tension-on-the-product-ux-spectrum-a12977c71e0e ----------------------------- This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone.

The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been millennia in the making and can be traced back to the erroneous belief that the earth's resources are infinite.  From racial equity to climate change, Norman says that many designers don’t interpret certain problems as design problems when they should.  “The challenge is to use the principles of human-centered design to produce positive results, products that enhance lives and add to our pleasure and enjoyment. The goal is to produce a great product, one that is successful, and that customers love. It can be done.” — Don Norman Where once industrial designers focused primarily on form and function, materials and manufacturing, today's issues are far more complex and challenging. As a result, the skills of the designer are not well suited for modern times. New skills are required, especially for such areas as interaction, experience, and service design. This show will pass through some questions like: Doe this new approach to be focused on the product, calling ourselves as product designers, created a kind of gap between the focus on the user?  What is our next step looking from a future perspective of the industry making design part of this? What are the biggest problems in design education nowadays? What is the value of education? For this, we invited Donald Norman the co-founder and Principal Emeritus of Nielsen Norman Group. Norman's formal education is in Electrical Engineering and Psychology. He has served as a faculty member at Harvard, the University of California, San Diego, Northwestern, and KAIST (South Korea). He has also worked in the industry as a VP at Apple and an executive at HP and a startup. Follow Don Norman on these links: https://www.linkedin.com/in/donnorman/ https://jnd.org/ Norman's books: Design for a Better World: Meaningful, Sustainable, Humanity Centered https://amzn.to/3jmRhdL O design do futuro https://amzn.to/3PLiQJy O design do dia a dia https://amzn.to/3FHZErD Design emocional https://amzn.to/3YHhm7c Related Links: https://www.fastcompany.com/90669651/inside-don-normans-herculean-quest-to-fix-design-education https://jnd.org/why_design_education_must_change/ https://www.researchgate.net/profile/Donald-Norman-3/publication/235700801_Wir_brauchen_neue_Designer_Why_Design_Education_Must_Change/links/54a2b47e0cf256bf8bb0d448/Wir-brauchen-neue-Designer-Why-Design-Education-Must-Change.pdf https://jnd.org/tag/book/ https://www.nngroup.com/videos/design-elderly/ ----------------------------- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. This is the Good Morning UX, a recorded show produced and launched on the Design Team channel twice a month.

As designers, we have been talking a lot about strategy, maturity, and culture. All these things need to be discussed and worked but before them, we need to discuss the growth, and maturity, of the UX industry or the digital product industry. This maturity can impact our point of view when we talk about the difference between UX strategy and UX tactics. The strategy is usually defined by the leader, but we want to stay focused on the application or operationalization of this strategy as well. This show will pass through some questions like: Are we showing the real impact we can deliver, as designers? What is the most challenging thing for designers in companies? Can the classic team of one designer bring a strategic view to the company? What are the most important or interesting Metrics for experience? For this, we invited Jared Spool a legendary professional from this digital industry, who has been working to uncover what it takes to drive organizations to deliver the best-designed products and services. He is an American writer, researcher, speaker, educator, and expert on usability, software, and design topics. He also runs the foremost school for user experience design focused on UX Design strategy, Design, User experience, Usability, user interface design, and education. —---------- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Follow Jared on these links: https://www.linkedin.com/in/jmspool/ https://www.uie.com/ https://jmspool.medium.com/ https://www.centercentre.com/jared-spool/ https://leaders.centercentre.com/ Jared's book: Manual de Testes de Usabilidade: Planejamento, Design e Condução Eficaz 2ª (segunda) Edição por Rubin, Jeffrey, Chisell, Dana publicado pela Wiley (2008) https://amzn.to/3O7kW4n Web Anatomy: Interaction Design Frameworks that Work (Voices That Matter) https://amzn.to/3cgbaiM Web Site Usability: A Designer's Guide (Interactive Technologies) (English Edition) https://amzn.to/3z5HluD Multi Pack: User-Centered Web Site Development:A Human Computer Interaction Approach with The Essence of Professional Issues in Computing https://amzn.to/3Ryg8aX

We usually have this life training to ask questions, but it doesn't make us researchers, to be honest. Especially when we are talking about learning from users, customers, stakeholders, etc. As designers and researchers, we have this kind of “power” to help companies to avoid mistakes, bad ideas, and guesses. It has been becoming a huge differential in the industry of digital products, but to really take advantage of this ability is important to have some points in perspective. This show will pass through some questions like: Are we doing research well with a real impact on the business? How a designer can be prepared to do it in the real world, in a short time but with quality? Is there a difference between leaders with research or design backgrounds? For this, we invited Steve Portigal a researcher who has interviewed hundreds of people and with a huge experience working in telecommunications, banking, media, energy, and e-commerce industries. He is the author of some important books and host of the Dollars to Donuts podcast. He helps companies to think and act strategically when innovating with user insights. —---------- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. Follow Portigal on these links: https://portigal.com/ https://www.linkedin.com/in/steveportigal/ https://podcasts.apple.com/us/podcast/dollars-to-donuts/id956673263 https://medium.com/@steveportigal Portigal's book: Interviewing Users: How to Uncover Compelling Insights (English Edition) https://amzn.to/3aDsf5S Doorbells, Danger, and Dead Batteries: User Research War Stories (English Edition) https://amzn.to/3P5uYEr Related Links: https://vimeo.com/174801774 https://www.youtube.com/watch?v=ApLf47S4Xjg https://www.youtube.com/watch?v=uK5RJMeZqkQ https://www.userzoom.com/blog/interview-steve-portigal-on-user-research-war-stories/ ----------------------------- This is the Bom Dia UX, a live show produced and launched on the Design Team channel every Wednesday at 7 am, in the Brazilian time zone. Follow us: Rodrigo Lemes Linkedin: https://www.linkedin.com/in/rodrigolemes Twitter: https://twitter.com/rodrigolemes Rafael Burity Linkedin: https://www.linkedin.com/in/rafaelburity Twitter: https://twitter.com/rafaelburity Instagram: http://www.instagram.com/rafaelburity

Você está ouvindo o MAD, o podcast sobre a treta entre mercado e academia no mundo do design apresentado por Burity e Thoz, em um oferecimento do DesignTeam. O mercado tem mudado e as marcas tem cada vez mais construído suas personas e imagens com imensa precisão e emoção. Neste MAD buscamos debater se as empresas precisam ter identidade, o que é uma identidade e o papel do designer neste contexto. Em nosso nono episódio convidamos Ligia Fascioni, Engenheira Eletricista, Mestre em Engenharia Elétrica na área de Automação e Controle Industrial, Especialista em Marketing e Futurismo e Doutora em Engenharia de Produção e Sistemas com foco em Gestão Integrada do Design, para falar sobre o impacto e a importância, para as empresas terem sucesso, de levar a sério sua própria filosofia, além claro do valor do design, da educação e do moento qeu estamos vivendo tanto no mundo físico quanto no virtual. Linkedin do convidado: https://www.linkedin.com/in/ligia-fascioni-38b96226/ e site: https://www.ligiafascioni.com.br/ Link da tese de doutorado: https://www.researchgate.net/publication/49590971_Caminho_para_a_gestao_integrada_da_identidade_corporativa --------------------------------- O M.A.D tem como objetivo provocar o debate e trazer assuntos que vem sendo tratados na academia entendendo como podemos aproximá-lo do mercado e dos profissionais de design. M.A.D. Mercado e academia de design. Provocando diálogos necessários! --------------------------------- Podcast citado: https://minhaestantecolorida.com/ Links relacionados: http://www.ligiafascioni.com.br/para-quem-esta-pesquisando-identidade-corporativa/ https://pt.slideshare.net/DMTpalestras/dmt-palestras-ligia-fascioni-gestao-inovacao-lideranca http://www.ligiafascioni.com.br/amostra-gratis/ http://www.ligiafascioni.com.br/bendito-caso-epilogo/ Livros da convidada: DNA empresarial: Identidade corporativa como referência estratégica https://amzn.to/3dLEb6S Atitude Pró-Inovação: Prepare Seu Cérebro para a Revolução 4.0 https://amzn.to/3T5JBK8 E-books grátis https://www.ligiafascioni.com.br/livros/ ----------------------------- * Acesso nosso Telegram * https://bit.ly/3dOea2Y ----------------------------- Siga-nos nas redes sociais! Rafael Burity Linkedin: https://www.linkedin.com/in/rafaelburity Instagram: https://www.instagram.com/rafaelburity/ Twitter: https://twitter.com/rafaelburity Thoz Linkedin: https://www.linkedin.com/in/thoz/ Instagram: https://www.instagram.com/thoz_/