Get Savvy - A business podcast by Nordea

In Nordea's business podcast Get Savvy we meet experts within e-commerce, tech and social impact to offer a platform for storytelling, learnings and sharing expertise among Nordic business leaders and entrepreneurs. In this episode we close the books after Get Savvy’s first season, in which you will hear our guests most savviest recommendations and learnings. The episode will offer you:  Saeid Esmaeilzadeh – How you identify a great business idea Magnus Omstedt – How to successfully launch your e-commerce in Asia Jimmy Widén – What you shouldn't miss when starting up an business abroad Aleksandar Goga and Caroline Lidman – How to make your business grow Tommy Palm – How to attract venture capitalists  Jannik Lawaetz – Why you should use crowd source funding Tove Larsson and Agate Freimane – How Norrskens’ venture capitalists evaluate your business Michel Issa – How to grow your business network Erik Gatenholm - Magic tricks to build a strong sales culture Camilla Björkman – Meaningful leadership skills under uncertainty  Joakim Hartzell and James Sleater - Leverage business heritage while digitizing the customer experience Johan Svanberg – Disrupting an establish industry? This is how you know you are on the right track  Sara Öhman – How to digitalize your customer journey  Markus Sandström – How to boost your online sales via SEO Joanna Swica –  Why influencer marketing is a vitamin injection to your online sales Don’t panic, we will be back in the fall with a fresh new season! Until then, suggest a topic or guest to getsavvy@nordea.com and don’t forget to subscribe! This podcast is brought to you by Nordea Business Banking, Startup & Growth, Nordea Connect and Nordea Markets.  Hosted on Acast. See acast.com/privacy for more information.

It’ s summertime and in Get Savvy this week, we plunge into the pool of questions related to raising capital. We want to talk about equity crowdfunding and learn how you set up a crowdfunding campaign. Which type of companies does this external source of capital fit, and is it true that preparations for a successful campaign is equivalent to an IPO?To find out, we invited Jannik Lawaetz, the serial entrepreneur who made his first exit when he was 14 years old. Jannik is a passionate business leader who can’t seem to stay away from entrepreneurship even when he´s tried. He is the founder and the CEO of the Copenhagen-based company, LuggageHero, the leading luggage-storage network, who is bucking the trend by showing that investing in travel startups is not over during the corona pandemic. Through successful crowd-sourced campaigns LuggageHero can be found in 36 cities across North America and Europe and in 2019 they acquired their biggest American competitor, Knock Knock City.  Suggest a topic or guest  to getsavvy@nordea.com and don’t forget to subscribe!This podcast is brought to you by Nordea Business Banking, Startup & Growth, Nordea Connect and Nordea Markets.  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Get Savvy, we are going to talk about Influencer marketing. In recent years influencer marketing has developed and become a marketing field that no e-commerce can ignore. Therefore, we invited Joanna Swica, an influencer with more than 25K followers who has worked with many brands such as Kia and Reebok. This hard-working entrepreneur is also working as a running coach and have also founded the travel group Friendcation.   Together with Joanna you will learn why influencer marketing is such a powerful tool in creating awareness around a new brand or product, how influencer marketing allows your business to directly connect with new customer segments and which type of influencer is a good fit for your brand. We also investigate and share hands on advice for how to plan for an optimized influencer campaign.  Suggest a topic or guest by mail to getsavvy@nordea.com and don’t forget to subscribe!  This podcast is supported by Nordea Business Banking, Startup & Growth, Nordea Connect and Nordea Markets.  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Get Savvy, we want to understand Google and how to reach the right audience with your website. SEO, or search engine optimization, has the potential to boost sales volumes and make you the market leader within your industry. But how do you get a top ranking on Google?To help us explore the world of Google, keywords and the power of links is the digital marketing expert, serial entrepreneur and the man behind the SEO agencies Viseo and MrAuthority, Marcus Sandström.Together with Marcus we discuss how you make google your best friend. We also want to learn how to increase traffic and drive sales from your website.Suggest a topic or guest to getsavvy@nordea.com and don’t forget to subscribe!This podcast is supported by Nordea Business Banking, Startup & Growth, Nordea Connect and Nordea Markets. Hosted on Acast. See acast.com/privacy for more information.

In Get Savvy this week, we want to learn how to leverage a valuable heritage while digitizing the customer experience to find new customer groups. To learn from the professionals we invited Joakim Hartzell, CEO of "Götrich 1730", and James Sleater, founder of "Cad & the Dandy". Götrich opened their tailoring doors for business 300 years ago which makes it one of Sweden’s oldest family owned companies. Joakim Hartzell took over the role as the tailoring company’s CEO in 2017 and is hard at work bringing Götrich to new customer groups. Cad & the Dandy is the independent tailoring company based in London, who during their 10 years in business have introduced digital processes into the ancient craft of tailoring and thereby become one of Savile Row’s largest tailoring houses.  Together with Joakim and James we discuss how you can develop your business, maintain an existing customer base and at the same time attract new customer segments by transforming the offline into an online community. Suggest a topic or guest to getsavvy@nordea.com and don’t forget to subscribe!  This podcast is supported by Nordea Business Banking, Startup & Growth, Nordea Connect and Nordea Markets.  Hosted on Acast. See acast.com/privacy for more information.

E-commerce has never been more important and many businesses are in the middle of a digital transition or starting new online ventures. This week, we want to know how to develop digital marketing for an E-commerce. To find out we have invited Sara Öhman, the digital marketing expert with more 10 years of experience working with + 500 brands such as Asics, Hästens, Electrolux. She is also one of the lecturers at Berghs School of Communication and Hyper Island where she teaches Growth Marketing.Together with Sara we discuss how you market your e-com to drive sales, which digital competences that are needed to optimize your digital presence but also how you can develop these skills or if you should outsource?Suggest a topic or guest to getsavvy@nordea.com and don’t forget to subscribe!This podcast is supported by Nordea Business Banking, Startup & Growth, Nordea Connect and Nordea Markets. Hosted on Acast. See acast.com/privacy for more information.

In Get Savvy this week, we want to learn about sales. We share some of the magic tricks behind building a strong sales culture and how to enter an international market dominated by large enterprises. Who would be better suited to help us out than Erik Gatenholm, CEO and founder of Cellink, who is the shining star not only in the Nordics but internationally as well.Cellink is the world´s first bio-ink company and the leading global provider of 3D bioprinters for producing human tissue and organs.Together with Erik we discuss how to develop your sales process, grow a sales culture and build a global sales team that is ready to take on the already established competition. Erik also shares his view on the sales leader’s role and how to assess the term of "symbolic leadership”. Listen to the episode and don’t forget to subscribe!This podcast is supported by Nordea Business Banking, Nordea Startup & Growth, Nordea Connect and Nordea Markets Hosted on Acast. See acast.com/privacy for more information.

China has the world’s largest online retail market, which measures to approximately 1.5 times times the entire European market. In Get Savvy this week, we want to know how to enter the world’s largest online market with your e-commerce. To get savvier, we have invited Magnus Omstedt, CEO and Founder of Tritanium Ventures. He is the man behind H&M's online presence in China, Japan, Korea and India. You can easily say - he's the expert of e-commerce and especially when it comes to developing digital services that are adapted for the Chinese customers.Together with Magnus we discuss what you should do if you want to the enter China's online market with your e-commerce, what differentiates European to Chinese online purchase behaviour and how you can optimize your payment solutions.Listen to the episode and don’t forget to subscribe!This podcast is supported by Nordea Business Banking, Nordea Startup & Growth, Nordea Connect and Nordea MarketsSee acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

Digitalisation of traditional processes has disrupted countless industries. In Get Savvy this week, we want to know what it´s like to be a disruptor. We invited Johan Svanberg, CEO of Record Union or also called "the liberators of music” to share some backstage know-how.Together with Johan, we discuss what to expect when you challenge an established industry, actions to consider and what challenges you will most probably face.Listen to the episode and don’t forget to subscribe!This podcast is supported by Nordea Startup & Growth, Nordea Connect and Nordea Markets See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

In Get Savvy this week, we want to understand what you need to do when establishing your business in another country. To answer these questions, we have invited Jimmy Widén, CEO and founder of 3SA Estate Marbella.Together with Jimmy, we discuss how to develop your business idea, practical tips you need when starting a business in another country and why you shouldn't always start a business in your home market.Listen to the episode and don't forget to subscribe!This podcast is supported by Nordea Startup&Growth, Nordea Connect and Nordea Markets See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

In Get Savvy this week, we want to understand the leadership required in uncertain times. To answer this question, we have invited Camilla Björkman, CEO of the start-up- and tech magazine Breakit.Together with Camilla, we discuss how to lead in times of disappearing revenue streams, how business models need to be redefined and where you draw the line of how transparent you can be as a leader. Listen to the episode and don't forget to subscribe!This podcast is supported by Nordea Startup&Growth, Nordea Connect and Nordea MarketsSee acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Get Savvy we dissect how you prepare for a funding round. To help, we have invited Tommy Palm, CEO of Resolution Games and one of the people behind the global successes with Angry Birds and Candy Crush Saga. Together with Tommy we discuss the role of investments in the gaming industry, what “smart capital” really is and different types of financing to look for.This episode was recorded prior to the Corona pandemic.Listen to the episode and don't forget to subscribe! See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

In today’s episode of Get Savvy we want to amplify Impact investing. How do you transform your business to meet ESG demands, especially given the business climate of today? To answer these questions we have invited Agate Freimane and Tove Larsson, both partners and venture capitalists at the Stockholm based impact investor fund, Norrsken VC Fund, a risk capitalist fund that invest in impact startups that aim to make the world a better place.Together with Agate Freimane and Tove Larsson we discuss what an impact company is, their investment criteria but also what you need to do to get your business ESG compliant.Listen to the episode and don't forget to subscribe!This podcast is supported by Nordea Startup&Growth, Nordea Connect and Nordea Markets See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

Based on the surrounding circumstances we are taking a short break to establish new ways to continue our entrepreneur interviews.In the meantime, listen in to the published episodes and reach out if you have any suggestions of topics or individuals that you think we should meet.Don't forget to subscribe!This podcast is supported by Nordea Startup&Growth, Nordea Connect and Nordea Markets. See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

The idea of building a network can seem long, time-consuming, and incredibly draining. After all, not many people have the time to have coffee after coffee or attend industry conferences on top of everything else you need to do. To overcome this hurdle this episode of Get Savvy, dig deeper into the equation of networking and business growth. Together with Michel Issa, the serial entrepreneur who became famous by taking selfies with Sweden’s top business leaders, we discuss how you can become a savvier networker. He also shares his best tips on how to expand your business network in just a few steps.Listen to the episode and don't forget to subscribe!This podcast is supported by Nordea Startup&Growth, Nordea Connect and Nordea Markets. See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

In the second episode of Get Savvy, we tackle the question of how to take your business to the next level. Together with Aleksandar Goga, founder of Servicefinder and Clicksys, and Caroline Lidman, founder of the PR agency Number 10, we explore how to attract an external investor and how to optimize your marketing and sales strategies. They also share their advice for what to avoid in the process.Aleksandar Goga and Caroline have recently launched the book "Eat Sleep Startup Repeat" now available in Swedish.Listen to the episode and don't forget to subscribe!This podcast is supported by Nordea Startup&Growth, Nordea Connect and Nordea Markets. See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

In our first episode of season 1 we tackle the question of how to uncover a new business idea, how to evaluate it and when to bring it to market. We are in good company with Saeid Esmaeilzadeh, a serial entrepreneur who has established and managed a range of companies in various industries, including the Serendipity Group and Spartacus Capital. He shares his key steps for coming up with and evaluating a business idea.Listen to the episode and don't forget to subscribe! See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.

Welcome to Get Savvy, a business podcast by Nordea. Get Savvy is the podcast for you who are about to start a business, or if you want to overcome a hurdle on your journey. In this podcast we are inviting guests that are leaders in their field, who will address different topics and questions.Get Savvy will offer you the chance to access the know-how and expertise of our guests to help you overcome specific challenges on your way forward.   Hosted by Jon Kandell & Camilla Bergström, produced by Magnus "Mangz" Silfvenius Öhman @maggieprod.Supported by Nordea Startup&Growth, Nordea Connect and Nordea Markets. See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.