Claim OwnershipHow to Scale Your Wedding Business with Hannah Bjorndal
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How to Scale Your Wedding Business with Hannah Bjorndal is a podcast that explores how creative-minded entrepreneurs can live their best and most fulfilled lives by building profitable, sustainable businesses that they love.
The conversations in each episode focus on how to be intentional and avoid all the common pitfalls when preparing for growth and hiring, training and leading a creative team. Host Hannah Bjorndal focuses on strategies that encourage thriving over surviving and working smarter, not harder.
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Overview: Scaling gets talked about a lot—but what does it actually mean for a wedding professional running a real business, right now? In this episode, we’re breaking down what scaling truly looks like, why it matters more than you think, and how it can completely change the way you work. If you want more stability, better clients, and a business that doesn’t depend on you being available 24/7, this episode will give you the clarity and starting point you’ve been missing. What You’ll Learn:...
Overview: Feeling buried by inboxes, editing, and endless to-dos? In this episode, I’m sharing five specific things you can delegate right now — even if you’re not ready to hire a full-time team — so you can reclaim your time and start running your business like a true CEO. What You’ll Learn: ✅ What delegation can actually look like in a small wedding business ✅ The easiest areas to hand off without sacrificing quality ✅ How to stay creatively in control while outsourcing the repetition ...
Overview: Feeling stretched too thin but not sure how to actually lighten your load? In this episode, we’re unpacking what it really takes to build a business that supports your life — not the other way around. What You’ll Learn: ✅ Why building a team might mean more work at first — and why that’s okay ✅ The biggest myth about scaling that no one talks about ✅ How shifting into a leadership role changes everything about your schedule ✅ Practical ways to start delegating (even if you’re no...
Overview: Think luxury weddings and associate teams don’t go together? In this episode, I’m breaking down exactly how you can scale into the luxury market with a team—and why it might be the smartest move you’ll make for your business. What You’ll Learn: ✅ Why “luxury” is a moving target (and how to define it for your brand) ✅ The biggest myth about associates that keeps photographers stuck ✅ How to position your team for high-end clients ✅ The mindset shift that helped me book top-dolla...
Overview: Wish your business could keep running without you glued to your laptop? In this episode, I’m sharing exactly how I built a business that doesn’t rely on me to function—and what you can start doing today to make that your reality, too. Whether you're just starting to build a team or already have associates but feel stuck in the weeds, this episode will give you the practical steps (and mindset shifts) to create freedom without sacrificing quality. What You’ll Learn: ✅ The one hirin...
Overview: Wondering if calling someone an “associate” might actually be sending the wrong message? In this episode, we’re breaking down the language we use to describe our teams — and how one small word might be subtly undermining your brand. What You’ll Learn: ✅ Why the word “associate” carries baggage (and what clients really hear) ✅ The marketing impact of language — and what to say instead ✅ How to reframe team roles in a way that communicates value ✅ A mindset shift that will make y...
Overview: Feeling overwhelmed by your to-do list and working way too many hours? In this episode, I’m sharing the 6 simple shifts that helped me cut my work week in half—without sacrificing client experience, revenue, or quality. What You’ll Learn: ✅ How block scheduling can help you get more done in less time ✅ The simple 5-minute habit that keeps your business moving forward ✅ Why routines actually create freedom (not take it away) ✅ How I started outsourcing—even when I thought I wasn...
Feeling unsure if it’s the right time to hire an associate? In this episode, I’m sharing the key questions every wedding pro should ask before growing a team — so you can scale with clarity, not confusion. What You’ll Learn: ✅ The foundational question most business owners skip before hiring ✅ What adding an associate will actually change in your business (and life) ✅ How to know if you’re really ready — even if you feel uncertain ✅ A sneak peek into the mindset shifts that made my associ...
Feeling unsure how to elevate your associate team to be seen (and trusted) as true equals? In this episode, I’m sharing the boldest, riskiest decision I’ve ever made in business—and how it completely transformed our brand, bookings, and team culture. What You’ll Learn: ✅ Why I made the choice to price my associates exactly the same as myself ✅ The client and planner feedback that sparked this major shift ✅ What actually happened after we raised our prices—and how it changed everything ✅ ...
Letting go of control in your business can feel impossible—but sometimes, it’s the one thing standing between you and the growth you want. In this episode, I’m sharing the unexpected change I made that completely shifted the trajectory of associate bookings in my business. What You’ll Learn: ✅ The mindset shift that finally got me out of the sales bottleneck ✅ Why this decision felt risky (and what pushed me to do it anyway) ✅ What happened when I finally let my team take the lead ✅ How ...
Feeling like your business has outgrown its current brand—but not sure what to do next? In this episode, I’m sharing the scariest (and most transformational) decision I’ve ever made in business, why it felt so risky, and how it became the turning point for my associate team. What You’ll Learn: ✅ What pushed me to consider a big change—even when things were “working” ✅ The fears I had (and how I moved through them anyway) ✅ How I made the final call after months of overthinking ✅ What hap...
Feeling maxed out on wedding weekends but not sure how to grow without burning out? In this episode, I’m walking you through exactly how associate photographers can increase your income—without adding more work to your plate. If you’ve ever wondered whether now’s the right time to build a team (or if it would even be profitable), this is the episode for you. What You’ll Learn: ✅ 3 practical ways associates can boost your income (even during slow seasons) ✅ Why more availability = more stra...
Thinking about hiring an associate but not sure where to start? In this episode, I’m sharing the mindset shifts and practical first steps that will help you grow your team with confidence — no overwhelm required. What You’ll Learn: ✅ Why hiring doesn’t have to mean a full-time salary or huge commitment ✅ How training someone your way can actually work better long-term ✅ What you’ll gain (besides free time!) when you build a team ✅ The truth about whether this move is right for your goals...
OVERVIEW You might not know this, but it was never my dream growing up to be an entrepreneur or small business owner. It also wasn’t my dream to be a photographer. Owning a small business has been an adventure more exciting and fulfilling than I ever could have dreamed! On this week's episode, I'm sharing 5 things this year that I'm thankful for in owning my business. I hope this episode encourages you to be thankful for the elements of your business that bring you joy and fulfillment - beca...
This episode focuses on my top insights on how to protect your business, plan for the future, and handle unexpected events, especially if you're a one-person team. As small business owners, time and resources are often sparse. Without a reliable team, stepping back from your business could lead to a significant loss of income and potentially tarnish your brand's reputation. This reality comes to life as we discuss the personal anecdote of a photographer who unexpectedly fell pregnant during ...
Ever feel like there's just not enough hours in the day to get everything done? You're not alone! This episode is all about my personal journey of overcoming that feeling of overwhelm by hiring a virtual assistant (VA). I know the idea of hiring a VA can be daunting, but getting started is actually so much easier than you might think. Let's face it - emails are the bane of our existence! But what if I told you there's an efficient way to manage them with the help of your VA? Yes, it's possib...
We only have so many hours in a day, and one of the most important things we can do for our businesses and our lives is decide to use those hours wisely. That's the theme behind what we’re talking about today: working smarter, not harder. This the final week of the 5-part series I’ve been sharing with you on how I doubled my annual revenue in 2 years. If you haven't already listened to the previous 4 episodes, check those out first! Here they are: ✅ Step 1: Prioritize Working “On” Not “In”...
FREE GUIDEBOOK: The 10 Pitfalls of Growing a Creative Team OVERVIEW When was the last time something did not go according to plan with your business? You had a plan or an idea of what you were hoping for or working towards, and then something happened - many times, something that was totally out of your control, and the plans were ruined? Have you had to do this before? If you’ve been in business a while, I know this has happened to you. It happens to everyone! For me (and probably you, to...
In this episode, I share why hiring the right people led to rapid growth for my company. This is week 3 in a 5 part series about how I doubled my income in 2 years. First, I'm sharing how hiring, in general, was the right choice for me and allowed me to grow really rapidly (and also be sustained during the craziness of the Pandemic). After that, I'm sharing the importance of the right people - finding people who fit and actually allow that growth to happen. Listen to learn about how both im...
RESOURCES OVERVIEW We are currently in the middle of a 5-part series on the steps I took to double my business income in 2 years. If you missed the last episode - Step 1 - go back and listen to that before jumping in to this week. It’s a helpful starting point and will make this episode all the more useful to you! If you listened in to Part 1 of this series you already know the backstory - that from the end of 2019 to the end of 2021 I doubled my business’s total revenue. It was a crazy tw...
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