Claim OwnershipWhat The Footie Podcast
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© Paul Musa
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What the footie happens behind the scenes in football? From the boardroom to the backroom staff #WhatTheFootie investigates how the business of football works. Every fortnight (Mondays) host Paul Musa is joined by agents, directors, players, sports scientists, fans, friends of the pod and more to debate the big topics and answer your burning questions. So be prepared to question everything that you know about the beautiful game. Previous guests include Les Reed, Dave Bassett, Steve Morrow, Laura Raffety & Eddie Bonsu.
Instagram: https://www.instagram.com/whatthefootie/
Twitter: https://twitter.com/whatthefootie
Instagram: https://www.instagram.com/whatthefootie/
Twitter: https://twitter.com/whatthefootie
88 Episodes
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This week’s What The Footie Podcast is with Luke Bornn, Co-Owner of Toulouse FC and Co-Founder of Zelus Analytics.
In this exclusive, Paul & Luke dive into Toulouse’s journey in Ligue 1, building a sustainable club model, balancing football tradition with innovation, and leading with a long-term vision. As well as Toulouse’s rise through smart recruitment and data-informed strategy, how Ligue 1 is evolving as a talent factory, lessons from running a modern European club, and the big-picture challenges facing football — from ownership models and financial sustainability to the future of analytics in the game.
What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5-star review.
This week’s What The Footie Podcast is with Adam Osper, Managing Partner in Financial Planning at Evelyn Partners who are the UK’s leading adviser to sports professionals on their financial affairs and investments.
Evelyn Partners have just partnered with our Athlete Investor Summit, and ahead of the second edition in this episode Paul and Adam discuss what athletes should be thinking about early in their careers when it comes to building wealth, balancing short-term earnings with long-term investment strategy, why athlete need trusted advisors, how to empower athletes to take control of their wealth and investments and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
This week’s What The Footie Podcast is with Matt Rogan Co-Founder and former Executive Chairman at Two Circles. Two Circles is an international sports and entertainment marketing business that leverages data and knowing fans best, to help organisations grow audiences and revenues.
In this exclusive, Paul & Matt discuss leadership lessons, the commercial opportunities for football clubs, how Two Circles helped clubs to capitalise on these opportunities, how F1/NBA/NFL commercialise their sports, revenue models in football, why building new stadia has become so important, Matt being a Chelsea pitch owner, the 3PM Blackout, the Premier League going direct-to-consumer, the big topical football business questions on the horizon and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
This week’s What The Footie Podcast is with Ben Sadler Chief Executive Officer at Walsall FC. Ben was previously CEO at Morecambe FC and General Manager at Harrogate Town AFC.
In this exclusive, Paul & Ben discuss Ben's learnings from previous roles, the process of building a financially sustainable football club, the importance of alignment, leadership lessons, understanding context, the independent regulator, driving commercial and sporting success, creating and designing strategies, the day-to-day role, working with owners and within a multi-club model and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
This week’s What The Footie Podcast is with Polly Bancroft Chief Executive Officer at Grimsby Town FC. Polly was previously Head of Women's Football at both Brighton and Hove Albion and Manchester United
In this exclusive, Paul & Polly discuss her learnings from working at Brighton and Manchester Utd, the importance of alignment and role clarity, building MDTs, leadership lessons, understanding context, developing a clear game model, driving commercial revenue, creating and designing strategies, the day-to-day role, working with owners and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
This week’s What The Footie Podcast is with Mariela Nisotaki, Head of Emerging Talent at Norwich City FC.
In this exclusive, Paul & Mariela discuss the evolution of scouting, the importance of emerging talent within squad planning, finding value in different markets, setting a clear game model at a football club, how the game model influences scouting and recruitment, building a Premier League-ready squad, the challenges and learning of the role, using live scouting/data/video scouting to profile players, having a robust process to sign-off on players, working within a multi-disciplinary team and with a sporting director and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
This week’s What The Footie Podcast is with Nancy Hensley, Founding Member at Mercury 13 (a multi-club ownership group focused on acquiring controlling stakes in professional women's football) and former Chief Marketing and Product Officer at Stats Perform.
In this exclusive, Paul & Nancy discuss Mercury 13's ambition and strategies, the benefits and challenges of multi-club ownership models, the growth and future of women's football, how data can transform women's football and the lack of data in it, and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is with Claire Stewart Co-Founder and Chief Scientific Officer at Prorizon Tech.
In this exclusive, Paul and Claire discuss why Prorizon is important for the future of football, the state of football (increased fixtures and tournament expansion), the effects that it has on players, the challenges of running a startup and selling tech solutions to the biggest teams in the world, player welfare, the challenges that football players face, the data revolution in football and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
This week’s What The Footie Podcast is with Felix Torralba Chief Revenue Officer at RCD Mallorca.
In this exclusive, Paul & Felix discuss life in La Liga, the role of a Chief Revenue Officer, doing global partnership deals, building a financially sustainable football club, creating and designing strategies, the day-to-day role, redeveloping the stadium, capitalising on Mallorca's rich tourism history to grow the fanbase, American investors in football, their partnership and links with the NBA's Phoenix Suns, La Liga's CVC deal and why the clubs in La Liga needed it, the distribution of wealth in Spain in comparison to other leagues like the Premier League, FFP and financial sustainability rules, taking the RCD Mallorca to America and Asia, the importance of storytelling for a football club and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
This week’s What The Footie Podcast is with Tim Williams CEO at Oxford United Football Club. Former Group Financial Controller at Manchester United, Chief Financial Officer at Inter Milan and Managing Director at Tifosy.
In this exclusive, Paul & Tim discuss the challenges of navigating up the pyramid, the Premier League's role in the pyramid, building a financially sustainable football club, creating and designing strategies, the day-to-day role, developing a new stadium, being a Top 30 club in England, setting a culture in a football club, developing loan players, the 3pm blackout/broadcasting, the distribution of wealth in England, new ownership models, FFP and financial sustainability rules, valuing a football club and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
This week’s What The Footie Podcast is with Carol Shanahan, Owner & Chair at Port Vale Football Club.
In this exclusive, Paul & Carol discuss the challenges of navigating up the pyramid, building a sustainable football club, creating and designing strategies, the day-to-day role, the loan system, being League 1 steady and Championship ready, hiring a Sporting Director, creating first-team pathways for academy players, the new EFL TV deal/TV revenues, the distribution of wealth in England, competing against different ownership models, being a people-orientated leader, culture and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
This week’s What The Footie Podcast is with Tatjana Haenni, the NWSL's Chief Sporting Director.
In this exclusive, Paul & Tatjana discuss the NWSL's ambition to be the world's number one women's football league, creating and designing strategies, what it takes to be a new NWSL franchise, the social movement in the USA which has contributed to athlete investors investing in teams (Serena Williams & Patrick Mahomes), creating player pathways, the growth of the league, the challenges, Tatjana's 30-year experience of driving the growth of women's football forward, what's needed next and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is with Debbie Cook, CEO @ Grimsby Town FC.
In this exclusive, Paul & Debbie discuss the challenges of navigating up the pyramid, building a sustainable football club, creating and designing strategies, the day-to-day role of a CEO, making data-driven decisions and taking emotion out of decision-making, new partnership with the Twenty First Group, Gareth Jennings' new role as Strategic Advisor to the Board, the relationship between of the Head of Recruitment/Board/Head Coach, the new EFL TV deal, beating Luton Town and Southampton in the FA Cup and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is with David Stevenson, former Head of Academy Recruitment & Analysis at Rangers FC and Head of Scouting & Performance Analysis at the Scottish Football Federation. David is currently a Lecturer in Sports Management at the University of Stirling.
In this exclusive, Paul & David discuss the evolution of performance analysis, getting by-in from players and coaches, how analysis differs in an academy environment vs a 1st team environment, how performance analysis fits interacts with other high performance departments, how to effectively communicate with players, technology, scanning in football, tactical innovation and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is with Liam Scully, CEO @ Lincoln City FC.
In this exclusive, Paul & Liam discuss the challenges of navigating up the pyramid, building a sustainable football club, creating and designing strategies, the day-to-day role of a CEO and what they get up to in the off-season, leveraging the loan system (Brooke Norton-Cuffy), multi-sport ownership, the importance of Landon Donovan’s role as Strategic Advisor to the Board, the golden triangle of the Sporting Director/CEO/Head Coach, the 3pm blackout/new EFL TV deal, what FA Cup replays mean for clubs in the EFL and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is our audience Q&A with Paul Barber, CEO & Deputy Chairman at Brighton & Hove Albion FC. If you missed Part 1 - the Live Podcast (Episode 65) you can listen to it here.
In February at Leyton Orient FC we had our Podcast Meetup which featured a live episode where both Paul's discussed Brighton’s ambition for the season and beyond, how they approach player recruitment, and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon
Subscribe to the mailing list to attend future events and live podcasts like this.
This week’s What The Footie Podcast is with Subomi Odanye and Matthew Quadri, Co-Founders @ Divrse Media.
In this exclusive, Paul & the guys discuss why they started Divrse Media, how they secured Alex Iwobi as their first client, the future of athlete branding, how clubs and brands can market to Gen Z, their recent work with Crystal Palace FC, big ideas we'd like to see in the game in light of recent marketing trends, their recent Gen Z x Football report and so much more.
What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is with Miles Jacobson, Studio Director @ Sports Interactive (the makers of Football Manager).
In this exclusive, Paul & Miles discuss the journey that the business has gone on since Miles first joined in 1994, how FM created one of the best scouting networks in the world, how Miles and the team embedded themselves within football and created partnerships with clubs, how the game has transcended football and gaming and so much more.
What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
This week’s What The Footie Podcast is with Paul Barber, CEO & Deputy Chairman at Brighton & Hove Albion FC.
Last month at Leyton Orient FC we had our Podcast Meetup which featured a live episode where both Paul's discussed Brighton’s ambition for the season and beyond, how they approach player recruitment, and so much more.
- - - - - - -
What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
Subscribe to the mailing list to attend future events and live podcasts like this.
This week’s What The Footie Podcast is with Tom Gorringe, CEO @ Bristol Rovers FC.
In this exclusive, Paul & Tom discuss the financial challenges of navigating up the pyramid, creative approaches to player recruitment, leveraging the loan system (Elliot Anderson & Jarell Quansah), working with Joey Barton, the importance of boards/senior execs having open dialogue with fans, the growing interest from US investors in EFL clubs, the 3pm blackout/new EFL TV deal, an independent regulator and so much more.
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What The Footie is the football and business podcast that goes behind the scenes.
Please remember to support the pod with a follow & a 5 star review.
Today's episode is sponsored by Prorizon.
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Really enjoyed the show, Paul. Hope to do it again sometime!