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Fullerton Unfiltered

Author: Brian Fullerton

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A podcast show dedicated to those who are determined to take their business and their life to the next level!
656 Episodes
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Today, we're discussing a few critical items that we can pay attention to that will pay big dividends this spring rush. A lot is happening this time of year, but you can still catch your breath and make sure these items don't fall through the cracks this April. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)   https://www.exmark.com/   
Today, we're joined by Damian Bush, owner of one of the Jim's Mowing franchises in Tasmanian, Australia! Damian shares how he purchased a Jim's Mowing franchise, transitioned out of the food and beverage industry, and wanted to even out a work-life balance instead of working 100 hours a week.   Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)   https://www.exmark.com/     
What would you do with an extra 47 leads for your company by the 18th of April? That is a question I was thinking about when I saw the stat on a recent submission form from our website, which prompted me to think about digging your well before you need it. Getting a website, marketing strategy, or referral program in place is critical to help you capture leads and market share while your competitors take their foot off the gas.    Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)   https://www.exmark.com/   
Today, we're sharing an excerpt from our most recent live stream part of our Facebook group called LINK. We had a great question from a group member, which parlayed into a 20-minute rant about line items, bids, and customer service. I hope this snippet helps you guys out on your spring bids, and we hope to see you on the next LINK Live! Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)   https://www.exmark.com/   
Today we're sharing about bidding commercial sites and some of the real frustrations that come with it along the way. Not every site is a home run, not every decision-maker is the understanding type. Sometimes, these accounts take maintenance to keep the relationship going, which is our job as business owners to make sure everyone's happy and the job gets done. https://www.togetherinthetrades.com/ July 26, 2024 Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)   https://www.exmark.com/   
Today, we're joined by my beautiful wife, Liz, as we share about our marriage conference that we co-host coming up this July! We are going to the Bahamas on a cruise and will be attending the marriage conference in the beautiful destinations of Coco Cay and Nassau.   https://www.togetherinthetrades.com/ July 26, 2024 Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)   https://www.exmark.com/ 
Today, we're joined by special guest Kory Ballard, owner of Ballard Products and previous owner of Perficut in Des Moines, Iowa! Kory has grown two incredible businesses along his entrepreneurial journey. In this episode, Kory shares how he navigated focusing on one at a time, and how he built a team with a dream for both to succeed.  Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)   https://www.exmark.com/ 
Today, we're sharing about our second meeting with our team, where we had the opportunity to establish company core values! This was an exciting conversation and exercise that I would encourage any growing company to spend a few hours doing. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)
Today, we're joined by Chris Howell, owner of Back Forty Land Development, as he shares his startup story and how he is getting back into dirt work, seeding, and reclamation work. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)
Today, the team sat down together and created our company mission and vision statement, both of which have been a long time coming! We were excited to do this to help give us a rudder for the growth we anticipate for the coming years. We believe this will help not only our customers, but also our future team members, to know who and what Brian's Lawn Maintenance does, and why we exist. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)  
Today, I'm sharing about the company's recent wins and growth in March, including the recent equipment purchases and mindset shifts with our new software LMN. We're excited about gaining momentum into spring and, as the weather breaks, getting back out there to complete a ton of work. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)
Today, Charlie Kerrigan joins us all the way from Ontario, Canada to share his start-up story about his lawn and landscaping business. At just 17 years old, Charlie and his team are doing big things and adopting software and systems that is putting him decades ahead of his competition. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)
Today, we're discussing the reality many of us have faced lately: plummeting closing rates and the struggle to get quality pricing. While this may be an omen for the country's economic state, it also could be a reality check for those of us who genuinely don't know our numbers.   Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)
Today, we're joined by Rory Kendall, owner of Patriot Lawn Specialist out of Vinita, Oklahoma. Listen in as Rory shares about his recent experience acquiring another company and how that has helped them to double overnight!   Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)
Today, we're joined by Lee Withers, National Robotics Field Manager from Kress North America, sharing about their incredible breakthroughs in battery and robotic equipment. This fun discussion was educational and insightful, especially for those aspiring to convert their fleet to battery-powered equipment and learn more about the Kress platform. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)
Today we’re joined by special guests Blake Albertson and Jeremiah Jennings as we catch up late night on our adventure to Charlotte, NC. Listen in as the guys swap funny stories, talk about budgeting for winter, and how to maximize productivity for the spring rush. Part 2 can be heard on The Growing Green Podcast Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)
Today, we're joined by Ezra Heinritz, owner of EZ Lawn Care in Sussex, Wisconsin, who is sharing his start-up story! Ezra has been in business for just a few seasons but is already projecting to generate half a million in 2024.    Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)
Today, we're sharing the full two-hour live stream with Mark Bradley, CEO of LMN. We shared openly about our transition to LMN software for Brian's Lawn Maintenance. I was really excited about this live stream, as we provided a transparent look under the hood of not only the LMN software but also the opportunities for growth for Brian's Lawn Maintenance. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)
Today, we're talking about our recent trip to Kansas City, Missouri, and the fun time we had hanging out with the Kawasaki Engines team. While here, we had many items to tackle, including quotes, calls, and a quick meetup with Blake Albertson of B&B Lawn Care. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)
Today, we're having a candid conversation and transparent look at what it costs to operate and be profitable in your business. For my company, this has been a guessing game for far too long, and I suspect it may be for your company as well. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube   Brian's Lawn Maintenance On Instagram   Register for EQUIP 2024 (Save 50% with code Brian)   Plow Right Marking Stakes (Brians10)   Ballard-Inc.com (Brians10)   KUJO (Brians10)   Equipment Defender (Brians10)   https://gpstrackit.com/brianlm/   www.brandedbullinc.com Mention Brian and save $100 on a new website.   www.CycleCPA.com mention code: Brian to save $200.   www.PostcardMania.com/Brian   Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company   https://golmn.com/ (Use Code: BRIAN)  
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Comments (5)

Nelly Rafael

So glad I found your guys' channel on YouTube. Which lead me to ballard inc. Which I found out is here in Iowa where I'm at! Also learned that you're friends with Stan. I learned so much from his podcast and that's where I found out about yardbook which was a big game changer for my business. Yall rock and appreciate all the knowledge yall share. I'll for sure be binging your podcast while I'm on the mower, like I did Stan's lol. Oh and congrats on your guys' baby. Which I saw from your IG story shes about to be here soon! 🤙🏼

Jul 21st
Reply

Jacob Stevenson

wow. this is so powerful. this hit me right in the heart.

Sep 30th
Reply

Jacob Stevenson

love this episode. I am kinda in the same boat. I wanna buy this, this, this but the things I have right now are good for this season. maybe next season look at a bigger trailer for sure.

Aug 18th
Reply

Nick Carlson

Thank you Brian for having us on the show. We had such a great time and we cant wait to catch up with you in the future.

May 23rd
Reply

Michael Giudice

Absolutely great content! Not only for lawn care and landscaping but all facets of living a better more productive life!

Mar 6th
Reply
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