The Thoughtful Entrepreneur

Unlocking Opportunities: The Power of Business Certifications for Diverse EntrepreneursIn the latest episode of our podcast, we delve into the transformative potential of business certifications for diverse entrepreneurs. Featuring insights from three speakers, including our host, Heather Cox, the president and co-founder of Certify My Company, and an unnamed participant, this episode sheds light on how certifications can open doors to new business opportunities, particularly for women-owned, minority-owned, veteran-owned, and other underrepresented businesses. Our host kicks off the episode by emphasizing the importance of networking and connections for business owners. Drawing from their extensive experience with over 2,000 leaders, they highlight how certifications can serve as a powerful tool for accessing new contracting opportunities without relying on traditional sales tactics. The host offers a free video resource to help business owners achieve 100% inbound business and invites listeners to explore the podcast for valuable insights.Heather Cox, the president and co-founder of Certify My Company, shares her passion for supporting underestimated entrepreneurs. Founded 14 years ago, her organization acts as a "cheerleader" for these business owners, helping them navigate the complex landscape of certifications and educational programming. The goal is to prepare these entrepreneurs for larger contracts with both government entities and private sector companies. Heather explains that not all certifications are created equal. The right certification can significantly impact a business's ability to secure contracts. Understanding the specific goals and target markets of entrepreneurs is crucial in guiding them toward the most beneficial certification. Heather outlines the five main demographics eligible for certifications: Women-Owned Businesses, Ethnic Minorities, LGBTQ+ Owned Businesses, Veteran-Owned Businesses, and Disability-Owned Businesses.The conversation shifts to the broader implications of certifications in the contracting world. Heather explains that studies have shown companies with diverse supply chains tend to have better returns on investment (ROI). This is particularly relevant for Fortune 1000 companies, which are increasingly recognizing the value of working with diverse suppliers. The COVID-19 pandemic highlighted the importance of local and diverse businesses, as they often stepped in to fill gaps when larger companies could not meet demand. Certifications serve as proof of a business's legitimacy and ownership by individuals from diverse demographics. This vetting process is crucial for companies looking to diversify their supply chains and meet shareholder expectations. The episode concludes with a strong message about the power of certifications for diverse entrepreneurs, emphasizing that certifications represent a commitment to diversity and inclusion in the business landscape.About Heather Cox:Heather Cox is a passionate advocate for diversity and a dynamic business executive. As co-founder and president of Certify My Company, she launched the venture to address the challenges small, diverse businesses face in the WBE certification process. Heather connects diverse businesses with corporations eager to partner with them, while also educating companies on best practices in supplier diversity.With over a decade of experience in sales and operations, primarily with small to medium-sized businesses, Heather is a natural teacher and engaging public speaker. She actively participates in organizations like the Women’s Business Enterprise Council – West and has previously held roles with the Women Presidents’ Educational Organization and the National Association of Women Business Owners.Outside of her professional commitments, Heather enjoys family time with her husband and five children. A former acro-gymnast and...

Navigating E-commerce Logistics: How to Transforms Fulfillment for Brands In the ever-evolving world of e-commerce, logistics and fulfillment play a crucial role in ensuring customer satisfaction and operational efficiency. In a recent podcast episode, Ash Jamshidpour, the founder and CEO of ShipTop, shared his expertise on the current state of e-commerce logistics, the benefits of partnering with a third-party logistics provider, and the innovative solutions that ShipTop offers. This blog post delves into the key themes discussed in the episode, providing valuable insights and actionable advice for e-commerce brands looking to optimize their logistics operations.ShipTop is a third-party logistics (3PL) and e-commerce fulfillment provider based in Canada, specializing in helping e-commerce brands and online merchants with their logistics and order fulfillment needs. The company offers a wide range of services, including ocean freight and fulfillment across North America, catering to both business-to-consumer (B2C) and business-to-business (B2B) needs. With strategically located fulfillment centers across the U.S. and Canada, ShipTop efficiently serves U.S. consumers, ensuring timely and cost-effective delivery. The e-commerce logistics sector is dynamic and rapidly evolving, and companies like ShipTop are continuously striving to innovate and find efficiencies to stay ahead of the competition.Many clients come to ShipTop after either managing fulfillment in-house or working with other third-party logistics providers. They often seek a more customizable solution that can better meet their specific needs. ShipTop focuses on providing tailored fulfillment solutions, helping clients reduce costs and improve transit times. Partnering with ShipTop offers several advantages over building out a company's own logistics infrastructure, including economies of scale and streamlined operations. Ash expresses excitement about the potential of technology, particularly AI and machine learning, to transform logistics operations. By leveraging AI and robotics, they aim to enhance efficiency, reduce fulfillment times, and lower costs, ultimately helping their clients compete more effectively against e-commerce giants.About Ash Jamshidpour:Ash Jamshidpour is the President and CEO of ShipTop, a leading North American e-commerce fulfillment service producer that launched in 2022. A Vancouver native, Ash graduated from the University of British Columbia, majoring in accounting and finance. He transitioned from an accounting job at Deloitte (2016-2020) to entrepreneurship, fueled by a passion for e-commerce that sparked during his college internship at a furniture dropshipping company. Ash's first venture, Bursera, an e-commerce brand focusing on sustainable aromatherapy, had immersed him in the world of retail, logistics, and e-commerce. Recognizing the challenges multi-channel e-commerce merchants face in shipping and logistics, Ash founded ShipTop in 2021 to provide scalable, efficient solutions. Now in its third year, ShipTop generates over $20 million in revenue, driven by a mission to empower e-commerce merchants through advanced technology and exceptional customer service.About ShipTop:ShipTop is your trusted partner in omnichannel fulfillment, offering end-to-end logistics solutions from eCommerce and B2B distribution to retail fulfillment and ocean freight. We deliver a seamless experience, taking your products from origin to final mile. By combining cutting-edge technology, strategic warehouse locations, and a customer-first approach, we set new standards for reliability, agility, and client success...

The Critical Importance of Intellectual Property Protection for Businesses and InnovatorsIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling discussion with Daniel Scola, the managing partner of Hoffman & Baron LLP, a law firm specializing in intellectual property (IP) protection. The conversation centers around the critical importance of safeguarding intellectual property for businesses and innovators. This blog post will break down the key insights and actionable advice shared during the episode, providing a comprehensive guide for listeners and readers alike.Josh opens the episode by inviting listeners who are seeking connections with partners, investors, influencers, and clients to explore his services. He shares his extensive experience, having had private conversations with over 2,000 leaders to understand where their best business opportunities arise. Josh offers a free video resource that outlines steps to achieve 100% inbound marketing in one’s industry over the next six to eight months, emphasizing a spam-free, ad-free, and sales-free approach. He encourages listeners to visit his website, Up My Influence, to access this valuable content. After the introduction, Josh welcomes Daniel Scola to the podcast. Daniel is introduced as the managing partner of Hoffman and Baron LLP, and listeners are directed to the firm’s website for more information. Daniel expresses his gratitude for the opportunity to join the conversation.Daniel explains that his firm focuses on protecting clients' ideas through various forms of IP, including patents, trademarks, and copyrights. He emphasizes that ideas are foundational to society and business, serving as the driving force behind innovation and economic growth. Daniel highlights that many businesses overlook the significance of IP, which can create competitive advantages and barriers to entry in the market. He shares success stories, such as a group of doctors who developed a groundbreaking medical device for treating atrial fibrillation (AFib) and secured hundreds of patents, ultimately selling their IP to a major company for over $250 million. Daniel also outlines the key steps in securing a patent and stresses the importance of confidentiality agreements when discussing ideas with potential partners or investors.About Daniel Scola:Daniel Scola is a seasoned intellectual property professional with particular expertise in developing, procuring, and defending IP estates across patents, trademarks, and copyrights. He has extensive experience representing clients before courts and various Patent Offices worldwide. Daniel specializes in post-grant proceedings, including Inter Partes Review (IPR), Derivation, and Post Grant Review (PGR) cases.His practice encompasses a wide range of opinion work, including freedom-to-operate assessments, patentability evaluations, validity determinations, and non-infringement analyses. Daniel also conducts thorough IP due diligence investigations and negotiates technology agreements, IP licensing agreements, and entertainment contracts. With in-depth knowledge of foreign patent and trademark oppositions, he has a proven track record in EPO Oppositions and Appeals, positioning him as a valuable asset in the field of intellectual property law.About Hoffman & Baron, LLP:A full-service law practice specializing in all areas of intellectual property, both domestically and internationally. They prioritize quality without compromise, providing a cost-effective approach to achieve the most favorable outcomes for their clients. Guided by principles of commercial success, efficiency, and discipline, they navigate the complexities of IP law.Founded in 1984 by co-founders and partners Charles R. Hoffmann and Ronald J. Baron, the firm has established offices in New York, New Jersey, and Washington D.C. It...

Mastering the Inner and Outer Game of SuccessIn a recent episode of our podcast, we had the pleasure of hosting Dr. Noah St. John, a prolific author and founder of SuccessClinic.com. Known as "Doctor Noah," he has written over 25 books, including his latest, "The Seven Figure Expert." Dr. Noah specializes in helping entrepreneurs and business leaders achieve significant financial growth while reclaiming their personal lives. This episode delves into the dual aspects of success: the "inner game" and the "outer game."Dr. Noah St. John is a renowned expert in personal and professional development. His unique approach focuses on helping clients make more money in just 12 weeks than they did in the previous year, all while maintaining a balanced life. He challenges the conventional hustle culture that promotes relentless work without breaks, advocating instead for a balanced approach where business serves the individual, not the other way around. The inner game refers to the mental and emotional aspects of success, including mindset, beliefs, and emotional states that influence actions and decisions. According to Dr. Noah, a staggering 90% of success stems from mastering the inner game.A significant part of the inner game is what Dr. Noah refers to as "head trash," which describes the negative self-talk and limiting beliefs that hinder individuals from pursuing their goals. By recognizing the impact of head trash, individuals can begin to take steps to eliminate it from their mindset. Dr. Noah also stresses the importance of emotional motivation, urging people to concentrate on the emotions associated with their goals rather than just the material aspects. Additionally, he highlights the power of gratitude, sharing a personal story from 2007 when he faced significant financial challenges and realized the importance of focusing on what he still had. For those interested in diving deeper into these concepts, Dr. Noah's new book, "The Seven Figure Expert," is available for free (with shipping costs) at sevenfigureexpertbook.com.About Dr. Noah St. John:NOAH ST. JOHN, PhD is known as “The Father of AFFORMATIONS®” and “The Mental Health Coach to The Stars.” He’s also CEO of SuccessClinic.com, a global peak performance and business growth company.Working with Hollywood celebrities, 8-figure company CEOs, professional athletes, top executives and elite entrepreneurs, Noah’s coaching clients have added more than $2.8 Billion dollars in sales since 1997 by following his legendary methods.Noah is the only author in history to have works published by HarperCollins, Hay House, Simon & Schuster, Mindvalley, Nightingale-Conant, and the Chicken Soup for the Soul publisher.Noah’s mission is to eliminate not-enoughness from the world and he is internationally recognized for his signature coaching services; facilitating workshops at companies and institutions across the globe, and appearing on over 1,000 media outlets including ABC, NBC, CBS, Fox, The Hallmark Channel, NPR, PARADE, SUCCESS, Entrepreneurs on Fire, The Jenny McCarthy Show, Woman’s Day, Los Angeles Business Journal, Entrepreneur, Thrive Global, Selling Power and The Huffington Post.Noah is also famous for inventing AFFORMATIONS® - a new technology of the mind – and helping busy people enjoy more wealth, health, and happiness with less stress.About "The Seven Figure Expert":In this book, you'll discover the exact strategies that legendary business coach Dr. Noah St. John used to transform his business and personal life. You'll learn his iconic 7-Figure Expert Formula and how to leverage the 5 Focus Factors to achieve more impact, influence, and financial freedom.Dr. Noah St. John has been at the forefront of the expert industry for more than 25 years and has invested over $672,168.50 to learn the secrets of the world's most successful...

Unlocking Sales Success: The Key to Structuring Your Sales ProcessIn a recent episode of our podcast, we had the pleasure of hosting Kayvon Kay, a renowned business growth consultant and the founder and CEO of The Sales Connection. The discussion delved into the critical challenges that founders face when transitioning from being deeply involved in sales to effectively managing a sales team. Kayvon shared invaluable insights on optimizing sales processes, the significance of structured onboarding, and the common pitfalls that can arise when hiring sales personnel. This blog post will break down the key takeaways from the episode, providing actionable advice and thorough explanations to guide business owners and founders.Kayvon Kay began by explaining the mission of The Sales Connection. The agency specializes in helping coaches, consultants, and business owners enhance their sales teams' performance. They offer tailored solutions, whether that involves building an entire sales department from scratch or working directly with business owners to free them from the sales process, allowing them to focus on managing their companies. Kayvon emphasizes that simply hiring a salesperson is not a panacea for sales challenges. In fact, it can lead to more problems if not approached correctly.Kayvon stresses the necessity of having a well-defined sales process in place before bringing in new sales personnel. Many founders mistakenly believe that a good salesperson can thrive in an unstructured environment. However, without a solid sales process to support them, new hires are often set up for failure. He also highlights common mistakes, such as expecting salespeople to fix marketing problems, lack of structure, and hiring the wrong fit. By implementing structured onboarding programs, clear sales goals, and a thorough hiring process, founders can transition from being sales-driven to focusing on broader business goals, ultimately leading to sustainable business growth.About Kayvon Kay:Kayvon Kay, a force of nature in the sales world, turning every challenge into a win and every opportunity into gold. Growing up in a tough town, he didn’t just overcome obstacles; he used them as stepping stones to greatness, training over 30,000 sales professionals and skyrocketing a business to $38 million swiftly.Kayvon isn’t just about hitting numbers; he’s about changing the game. His book, "Becoming Unbreakable," is more than a guide—it's a philosophy that transforms setbacks into successes and obstacles into victories.Starting from the grassroots of sales to becoming a linchpin for scaling companies, Kayvon’s path is a testament to resilience and strategic genius. He’s not just at the peak of his career; he’s a beacon for others, guiding the way to success. Prepare to be inspired by Kayvon’s journey, where sales are about meaningful connections, success is about relentless pursuit, and every day is an opportunity to be extraordinary.About The Sales Connection:The firm specializes in remote outsourced sales and sales management, focusing on building, training, and optimizing sales departments for its clients. It scales companies through unmatched recruitment, onboarding, and CRM systems, delivering measurable and significant sales improvements for each partner.Having trained over 15,000 sales professionals across more than 100 countries, the firm empowers top-performing salespeople and teams to become unstoppable in their pursuits.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out The Sales Connectionwebsite at

Navigating the Hospitality Staffing LandscapeIn a recent episode of "The Thoughtful Entrepreneur," host Josh delves into the intricacies of the hospitality staffing industry with Kathleen Hurtubise, the CEO and founder of Aloha Hospitality Professionals (Aloha HP). Based in Hawaii, Aloha HP specializes in staffing for the hospitality, light industrial, and administrative sectors. Kathleen shares her unique approach to recruitment, the importance of soft skills, and innovative strategies to connect job seekers with employers. This blog post will break down the key takeaways from their conversation, offering actionable advice for business leaders in the hospitality industry and beyond.Kathleen highlights the pressing need for workers in the hospitality industry, where many companies struggle to find qualified candidates despite a large pool of potential employees. One of the standout strategies discussed is the concept of "exposure ships." This innovative approach involves organizing events where high school seniors can volunteer and gain exposure to various businesses. For example, at a recent festival in Hawaii that attracted 70,000 attendees, Aloha HP coordinated hundreds of high school seniors to volunteer. This allowed students to showcase their work ethic and skills in real-time to potential employers, creating a unique opportunity for both parties.Kathleen emphasizes the importance of soft skills, which she refers to as "beingness." Employers are increasingly looking for candidates who not only possess the necessary technical skills but also demonstrate qualities such as integrity, teamwork, and a genuine care for their work. Aloha HP has developed a set of "ten golden rules of aloha" that guide their hiring process. These rules emphasize the importance of showing up on time, being a team player, and having a strong work ethic. Kathleen asserts that organizations often get what they tolerate. If they accept mediocrity, that is what they will receive. At Aloha HP, there is a strong emphasis on punctuality and accountability. Employees are expected to arrive 15 minutes early for their shifts, reinforcing the idea that showing up on time is a fundamental aspect of professionalism.About Kathleen Hurtubise:An innovative force in the staffing and events management industries, Kathleen Lin-Hurtubise is the founder & president of Gourmet Events Hawaii (GEH), an award-winning full-service production, catering, and event management company, and Aloha Hospitality Professionals (AlohaHP), the first full-service staffing agency in Hawai'i dedicated to temporary and permanent placements in hospitality, entry-level administration, and light industrial work, as well as day labor support for caterers, stadiums, and venues. As a businesswoman and yogini, Lin-Hurtubise is committed to providing #BestSelfThroughService, ensuring that the company’s temp team members are reliable and genuinely care about their work. Prior to founding GEH and AlohaHP, Lin-Hurtubise served as the Field Office Director in Massachusetts, Alaska, and finally Hawaii, where she recruited and developed thousands of staff who mobilized communities around environmental and consumer issues. She also served as the Hawaii Director of the Muscular Dystrophy Association. She received her master’s degree in political science and government from the University of Hawai'i at Mānoa. 

Creating Inclusive Workplaces: Essential Strategies for Enhancing AccessibilityIn the latest episode of The Thoughtful Entrepreneur, the host delves into the critical topic of accessibility in business, particularly for neurodivergent individuals. The guest, Rebecca Prejean, CEO and founder of E.B. Graphics and Consulting, shares her expertise on making workplaces and online environments more accessible. This blog post will break down the key insights and actionable advice from the episode, providing a comprehensive guide for businesses looking to improve their accessibility practices.Rebecca Prejean is introduced as the guest of the episode. With a decade of experience in the field, she is dedicated to ensuring that individuals with neurodivergent conditions can thrive in the workplace. Her consulting work focuses on making businesses more accessible, including improving website accessibility and creating inclusive internal and external assets. Rebecca explains that neurodivergence encompasses a wide range of conditions, including autism, ADHD, dyslexia, and even temporary disabilities such as color blindness or mobility issues. She emphasizes that billions of people worldwide are neurodivergent, and businesses must recognize the importance of accessibility to engage this significant demographic.Rebecca highlights that many companies overlook simple yet effective accessibility measures. For example, using alt text for images on websites allows individuals using screen readers to understand the content of images, thereby improving their overall experience. She also stresses that accessibility is not just a "nice to have" but a critical business strategy. By making their products and services accessible, businesses can tap into a broader market, leading to increased engagement and revenue. Rebecca concludes by inviting listeners to connect with her through her website, eBGC.net, where they can learn more about her consulting services and upcoming community initiatives focused on accessibility.About Rebecca Prejean:Rebecca Prejean is an experienced Accessibility Consultant committed to fostering inclusive and accessible environments for all. With a strong background in Learning & Development, she specializes in creating programs and resources tailored to support individuals with Autism, ADHD, Dyslexia, and other neurodivergent conditions. A passionate advocate for neurodiversity, [Name] strives to break down barriers and promote understanding in both professional and personal spheres, ensuring that everyone has the opportunity to thrive.About E.B. Graphics and Consulting:E.B. Graphics and Consulting is a team that transforms businesses with tailored accessibility solutions designed to enhance user experiences for everyone, particularly individuals with ADHD, Autism, Dyslexia, and other disabilities. They are dedicated to ensuring that products, services, and spaces are welcoming and functional for both employees and customers, fostering an inclusive environment that benefits all.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out E.B. Graphics and Consulting website athttps://www.ebgc.net/Check out E.B. Graphics and Consulting on LinkedIn athttps://www.linkedin.com/company/ebgconsultsCheck out Rebecca Prejean on LinkedIn athttps://www.linkedin.com/in/rbprejean/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening....

Transforming Healthcare with AIIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Areo Nazari, the co-founder and CEO of CaryHealth. The episode delves into the evolving landscape of the healthcare and pharmacy industry, with a particular focus on the specialty pharmacy sector. Areo shares valuable insights into CaryHealth's innovative approach to digital pharmacy, the integration of AI technology, and the company's strategic shift from a B2C to a B2B model. This blog post will break down the key themes and actionable advice from the episode, providing a comprehensive guide for listeners and readers interested in the intersection of healthcare and technology.CaryHealth operates within a significant segment of the pharmacy industry, generating approximately $500 to $600 billion in revenue. Notably, around 70% of this revenue comes from specialty pharmacy, which deals with high-cost medications, often exceeding $1,000 per unit and reaching up to $1 million for advanced therapies like gene therapy. CaryHealth specializes in limited distribution drugs, which are typically not available at standard pharmacies like CVS or Walgreens. Instead, these medications are managed by specialty pharmacies, such as CaryHealth, that have the capability to handle these unique and often complex drug therapies. CaryHealth has established partnerships with regional health plans, such as CareFirst Blue Cross Blue Shield, and focuses on serving Medicaid and Medicare patients. Areo emphasizes the importance of quality measures in these programs, which assess how well health plans are performing in terms of patient health outcomes. This focus on quality and patient care is a cornerstone of CaryHealth's mission.One of the standout features of CaryHealth's digital pharmacy platform is its proprietary AI model named Clair. This AI-driven clinical reference tool allows healthcare providers to access a curated database of clinical studies, drug interactions, and FDA labels, ensuring that they receive evidence-based answers to their clinical questions. Areo highlights several key benefits of integrating AI into healthcare practices, including providing a reliable source of information, enhancing efficiency, and supporting clinical decision-making. By leveraging AI, CaryHealth aims to improve patient outcomes by providing healthcare providers with the most up-to-date information and recommendations. This episode provides valuable insights into the challenges and innovations within the specialty pharmacy sector, highlighting the role of technology and strategic partnerships in improving patient care and healthcare delivery. Areo Nazari's journey with CaryHealth serves as an inspiring example of adaptability and forward-thinking in the ever-evolving healthcare landscape.About Areo Nazari:Areo Nazari is a seasoned professional with experience in the healthcare industry. From 2010 to 2013, Nazari held the role of Pharmacist in Charge at Rite Aid. From 2013 to 2017, Nazari worked as an Executive Team Leader - Pharmacy at Target. Since 2017, Nazari has been the Co-Founder & CEO of CaryHealth.Areo Nazari completed a Doctor of Pharmacy degree from the University of Maryland Baltimore in 2011. Prior to that, they obtained a BS in Biology from the University of Maryland in 2005.About CaryHealth:CaryHealth is redefining the digital health landscape through its innovative AI-driven ecosystem, designed to optimize outcomes for the healthcare industry's key players, including pharmaceutical manufacturers, health plans, and health systems. With a suite of advanced solutions, such as OneDash, Clair, CaryConnect, and CaryRx, CaryHealth enhances the pharmacy experience, offers cutting-edge AI tools, and delivers real-time data insights. This approach underscores CaryHealth's commitment to advancing healthcare efficiency and...

Building Trust and Brand: The Key Elements of Effective Outbound MarketingIn the latest episode of our podcast, host Josh sits down with Matt Cressman, the founder of Lead Storm AI and a LinkedIn marketing expert, to delve into the intricacies of outbound lead generation. This comprehensive blog post will break down the key takeaways from their conversation, offering actionable advice and detailed insights to help you optimize your outbound marketing strategies, particularly on LinkedIn. Josh kicks off the episode by inviting listeners to explore his resources for connecting with partners, investors, influencers, and clients. He highlights his free video class available on Up My Influence, which outlines steps to achieve 100% inbound marketing in their industry over the next 6 to 8 months without relying on spam, ads, or sales tactics. Josh's methods have been successful for over 15 years, generating eight figures in revenue for his companies.Matt Cressman joins the conversation, introducing himself as a LinkedIn marketing expert and a connector specializing in outbound marketing. He shares his journey from leading an international nonprofit to founding Lead Storm AI, driven by a desire to start a podcast and connect with industry professionals. Matt founded Lead Storm AI to address the pain points he encountered while managing multiple marketing tools. Lead Storm AI combines marketing automation, CRM capabilities, and outbound marketing tools into a comprehensive platform. Key features include contact management, funnel building, and automation for LinkedIn outreach and cold emailing. Matt emphasizes the importance of building relationships and creating meaningful content. His approach to outbound marketing has evolved, particularly in response to changing buyer behaviors. He believes that having a strong brand and producing valuable content are essential for successful outbound lead generation.Matt discusses the shift in outbound lead generation strategies from 2019 to 2022, noting the decline of the golden era of outbound marketing. He highlights the need for hyper-personalization in messaging, stating that generic templates are no longer effective. Instead, marketers must leverage sophisticated tools to create personalized outreach that resonates with potential clients. Matt introduces his BCT framework, which stands for Brand, Content, and Trust. This framework is fundamental to successful outbound marketing: understand who you are as a brand, create valuable content that addresses the needs and pain points of your audience, and build trust with your audience through consistent and meaningful interactions. Josh raises the challenge of standing out in a crowded marketplace, where many professionals receive numerous unsolicited messages. Matt shares practical tactics for breaking through the noise, such as hyper-personalization, using intent data, leveraging LinkedIn events, and hosting your own events to provide value and attract potential clients.About Matthew Cretzman:Matthew Cretzman is a seasoned entrepreneur and marketing expert, specializing in outbound marketing, LinkedIn strategies, growth hacking, and lead generation. Founder and CEO of  Stormbreaker Digital and LeadStorm AI.About LeadStorm AI:LeadStorm AI's full suite of marketing and sales automation tools gives you everything you need to market your business, close more deals, and make more money.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out LeadStorm AI website athttps://www.leadstorm.ai/Check out LeadStorm AI on LinkedIn ata...

Achieving Financial Freedom and a Fulfilling LifeIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a thought-provoking conversation with Aaron Marcum, a bestselling author and the founder of EntreThrive. The episode delves into Aaron's book, "EntreThrive," which outlines eight essential laws designed to help entrepreneurs achieve financial freedom while leading a fulfilling life. This blog post will break down each of these laws in detail, offering actionable advice and thorough explanations to guide entrepreneurs on their journey to success.Josh opens the episode by sharing his extensive experience in the business world, having spoken with over 2,000 leaders about their best business practices. He offers a free video resource on his website, Up My Influence, aimed at helping entrepreneurs generate high-ticket sales appointments without relying on spam or ads. He then introduces Aaron Marcum, highlighting his background as a bestselling author and the founder of Entrethrive. Aaron's book, which features a foreword by renowned author Brian Tracy, is subtitled "An Entrepreneur's Eight Laws to Accelerate Financial Freedom While Creating the Good Life."Aaron begins by discussing the concept of "the good life," a term rooted in Aristotle's philosophy. For Aristotle, the good life transcends mere life satisfaction; it embodies living a life worth living, or "eudaimonia." This idea emphasizes the importance of a holistic approach to life, encompassing not just financial success but overall fulfillment. Aaron's insights into the good life were shaped during his Master of Applied Positive Psychology program at the University of Pennsylvania, where he studied under Martin Seligman, a leading figure in positive psychology. He emphasizes that the journey toward the good life involves understanding one's guiding truths—core beliefs that define who we are and what we aspire to be.About Aaron Marcum:Over the past 20 years, Aaron has founded and scaled award-winning, multi-million-dollar companies that have positively impacted thousands across North America. His entrepreneurial journey began in healthcare, where his visionary leadership in his second startup transformed the home care industry. He established the Best of Home Care® award program and created an innovative benchmarking platform that has become the industry standard.Aaron holds a Master's in Applied Positive Psychology from the University of Pennsylvania, where he studied under renowned experts like Dr. Martin Seligman. This transformative experience fueled his passion for helping fellow home care entrepreneurs thrive both personally and professionally.His Breakaway Accelerator coaching program is designed specifically for home care CEOs and their leadership teams, empowering them to think bigger, retain top talent, accelerate growth, and create abundant lives.A #1 Amazon and Barnes & Noble bestselling author, Aaron's book EntreThrive guides entrepreneurs on their journey to financial freedom while embracing what Aristotle called "The Good Life." He has been a sought-after keynote speaker since 2006, engaging entrepreneurial audiences with his insights and experiences.In his free time, Aaron enjoys road cycling and traveling the world with his wife, Heather, whom he married in 1996. They are proud parents to six beautiful children.About EntreThrive:EntreThrive is a transformative platform and community designed to guide and support entrepreneurs in prioritizing their well-being for both professional success and personal fulfillment.EntreThrive operates on the fundamental belief that just as entrepreneurial success demands business acumen and persistent diligence, so does one's well-being require daily attention and intentional effort. Through our innovative approach, we emphasize the importance of entrepreneurial...

Understanding and Mastering Fear In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a profound conversation with Rhonda Britten, a master coach, keynote speaker, and founder of the Fearless Living Institute. Rhonda, an Emmy Award-winning author, shares her extensive experience in helping individuals and organizations navigate the complexities of fear and personal development. This blog post delves into the key themes and actionable insights from their discussion, providing a comprehensive guide for listeners and readers alike. Rhonda begins by addressing a fundamental truth: fear is a universal experience that affects everyone, regardless of their position or achievements. She emphasizes that fear is deeply rooted in our neurobiology, often stemming from our formative years. Many individuals find themselves grappling with fears that are remnants of past experiences, leading to feelings of inadequacy or the need for approval from others. Rhonda points out that people often focus on the symptoms of fear, such as procrastination, anxiety, and self-doubt, rather than addressing the underlying issues. A key distinction Rhonda makes is between fighting fear and mastering it. She explains that many people mistakenly believe they can eliminate fear entirely, but this is unrealistic. Instead, she advocates for understanding and mastering fear, which involves recognizing that fear is a natural part of being human and learning to work with it rather than against it. Rhonda introduces the concept of the "Wheel of Fear," which represents the unconscious patterns and beliefs that drive our fears. By identifying their personal wheel of fear, individuals can begin to shift their focus from fear-driven behaviors to more empowering actions. About Rhonda Britten: Rhonda Britten is an Emmy-winning life coach from NBC’s Starting Over and a multiple bestselling author. After a life-altering tragedy at 14, they spent two decades struggling with alcoholism and enduring three suicide attempts. Despite trying therapy, spiritual practices, and countless self-help books, [Your Name] found that none of these approaches created lasting change, leaving them with a persistent feeling of inadequacy. Everything shifted when they discovered a transformative method that allowed them to let go of the past and embrace their most confident, authentic self. For the past 25 years, [Your Name] has dedicated their life to teaching this powerful technique, helping others achieve their own transformations. Their journey has garnered attention, leading to appearances on several prominent TV shows, including The Oprah Winfrey Show, The Today Show, and The Steve Harvey Show. Their experiences also inspired the creation of the first reality television show in the world, Help Me, Rhonda. About Fearless Living Institute: The Fearless Living Institute (FLI) is an international support network for mastering the emotional fears that keep us from being our very best. We work with thousands of people who strive to embody Fearless Living in their homes, their boardrooms, and beyond. Who We Are FLI was founded by Rhonda Britten, bestselling author and Emmy Award–winner for the daytime reality drama Starting Over. Her groundbreaking Fearless Living principles have gained international renown and have inspired countless individuals to embrace the human-potential movement. Thousands of those individuals have joined our FLI support network—they include: Fearless Book Group Leaders and Participants Our Fearless Book Groups meet regularly, in person or by phone, to support one another and study the principles of Fearless Living. Many of our Fearless Book Group Leaders go on to become certified coaches. Certified Fearless Living Coaches Our coaches undergo the most rigorous selection and training process in the industry today that qualifies them to act as personal...

Elevate Your Industry: The Essential Role of Thought Leadership in Business In the latest episode of the Thoughtful Entrepreneur podcast, host Josh engages in a compelling conversation with Ryan Klee, co-founder of Rootstock, a thought leadership consulting firm. The episode delves into the nuances of thought leadership, the power of storytelling in business, and the strategic approaches Rootstock employs to help clients articulate their narratives effectively. This blog post will break down the key insights from the episode, offering actionable advice and thorough explanations to guide listeners in their thought leadership and branding efforts. Josh opens the discussion by emphasizing the critical role of thought leadership in today’s competitive business environment. He notes that every individual has a unique message that can positively impact the world, and it’s essential for business leaders to communicate their stories effectively. Ryan agrees, highlighting that many professionals, while experts in their fields, often struggle to convey their insights in a compelling way. This is where Rootstock steps in, helping clients refine their messaging and elevate their brands. Ryan introduces Rootstock as a consulting firm dedicated to helping ambitious leaders and organizations grow their brands and scale their businesses. The firm focuses on harnessing the potential of clients' best ideas, refining their narratives, and sharing these stories with broader audiences. Ryan shares his passion for connecting people and ideas, which he believes is fundamental to effective storytelling. He describes himself as an extrovert who thrives on conversations and connections. This enthusiasm translates into his work at Rootstock, where the focus is on helping clients organize and present their stories. Ryan emphasizes that storytelling is not just for marketers; it’s a vital skill for anyone looking to make an impact in their industry. He elaborates on the concept of a "thought leadership position," which involves articulating what one stands for and believes in. This foundational work serves as a guiding framework for all content creation and public engagement, ensuring that the messaging remains consistent and impactful.   About Ryan Klee: Co-Founder at Rootstock, Ryan is a true believer in the powers of authentic connections, strategic storytelling, curiosity, and mutually beneficial collaborations. After graduating from the University of Florida with a BS in Telecommunications, Ryan honed his PR, marketing, and business strategy and development skills over nearly 15 years at some of Atlanta’s best marketing agencies and the world’s leading online boating marketplace. Turns out, this constantly curious, challenge-seeking, lifelong lover of learning, words, and stories was also an entrepreneur at heart. His extroverted nature, communications skills, natural inclination for collaboration, and desire to impact others and go good work in the world meld into the perfect combination to help entrepreneurs, founders, leaders, businesses, and organizations grow their brands and scale their businesses as a thought leadership consultant.   About Rootstock: A team of consultants rooted in the convergence of strategic storytelling and business acumen, we connect with innovative organizations on their most human level in an ever more automated world. Together, we develop and deploy thought leadership and brand growth campaigns that scale our clients’ reach and reputations beyond existing practice and networks. With learned understanding, we tap into the potential of our client’s best thinking to hone their stories, expand their target audiences, and drive new business. Apply to be a Guest on The Thoughtful Entrepreneur: a...

The Role of Fractional Leadership in Modern Organizations   In the latest episode of our podcast, we delve into the transformative role of fractional leadership in organizations, particularly focusing on operations and human resources. Our guest, Chrisa Boyce, a seasoned fractional CEO and Chief Strategy Officer (CSO), shares her extensive experience and insights on how fractional leaders can help businesses navigate challenges, enhance workplace culture, and implement effective processes. This blog post will break down the key themes and actionable advice from the episode, providing a comprehensive guide for listeners and readers alike. Chrisa Boyce is introduced as a seasoned professional with a diverse background in marketing, branding, executive coaching, and corporate consulting. She recounts her journey from working in large fashion companies to becoming a fractional leader, emphasizing the importance of supporting organizations through effective infrastructure and operations. Chrisa explains that while soft skills and culture are crucial, they must be complemented by robust operational frameworks to drive real change within organizations. By integrating operational strategies with cultural initiatives, fractional leaders can help executives and founders elevate their organizations and improve overall leadership effectiveness. Throughout the episode, Chrisa underscores the unique advantages of engaging fractional leaders. She explains that fractional leaders bring a wealth of experience from various industries, allowing them to offer fresh perspectives and innovative solutions. Their ability to remain calm in chaotic situations provides reassurance to clients, helping them navigate challenges with confidence. For listeners intrigued by the insights shared in the episode, Chrisa invites them to reach out for a conversation, emphasizing that each situation is unique and a personalized approach is essential for determining the best path forward.   About Chrisa Zindros Boyce: With 15 years of leadership experience and a decade in executive coaching and business consulting, [Your Name] is dedicated to helping Minds Beyond Measure make a meaningful impact in the education sector. Their straightforward and intuitive approach, combined with coaching training, allows them to read between the lines and connect the dots effectively. Having firsthand experience in operations, marketing, and human resources, Chrisa understands the complexities of implementing change and driving results. As a strategist at heart, they offer a bird's-eye view that is essential for anticipating and mitigating both internal and external obstacles.   About CZB Consultancy: Supports clients in leveling up their businesses and professional lives. They take a transparent and realistic approach to help organizations scale their operations and develop their talent.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out CZB Consultancy website at https://chrisazboyce.com/ Check out Chrisa Zindros Boyce on LinkedIn at https://www.linkedin.com/in/chrisa-zindros-boyce-66006a91/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you.a...

Social Media Strategies for SMB Founders In the ever-evolving landscape of social media, staying ahead of the curve is crucial for small and medium-sized business (SMB) founders. In a recent episode of the Thoughtful Entrepreneur podcast, host Josh welcomes Jerry Potter, a seasoned social media speaker, coach, and podcast host, to discuss the latest trends and strategies for leveraging social media in 2024. This blog post delves into the key insights shared by Jerry, offering actionable advice and expert recommendations to help SMBs thrive in the digital age. Jerry Potter is a well-known figure in the social media marketing space, with a rich background in content marketing and radio. He has spent over 20 years as a professional radio personality before transitioning into social media. Jerry's mission is to help online business owners streamline their operations and effectively use social media for marketing, allowing them to focus on what truly matters in their lives. He hosts the "Social Media Marketing Talk Show" for Social Media Examiner and runs a podcast called "The Six Ways," where he explores diverse strategies for business success. One of the most significant changes in social media marketing is the rise of short-form video content. Platforms like TikTok, Instagram Reels, and YouTube Shorts have gained immense popularity, and businesses can now reach new audiences without relying heavily on paid advertising. Jerry refers to this phenomenon as the "TikTok-ification" of social media, where short-form videos are prioritized across various platforms. To bridge the gap between attracting new followers and nurturing them into loyal customers, Jerry introduces his "DATE" framework—Discovery, Acquaintance, Talking, and Enchanted. By focusing on one primary platform, sharing celebratory content, and leveraging YouTube and video podcasts, SMB founders can enhance their online presence and drive business growth in 2024 and beyond.   About Jerry Potter: Jerry Potter is a highly-rated social media speaker with 20+ years of experience as a broadcast professional and content media educator. Aside from his own successful podcast (The 6 Ways) & YouTube channel, he joyfully works with small business owners, groups, and organizations to amplify their social media results. His passion (aside from cheap pink frosted cookies) is introducing the world to modcasting by designing new multi-platform revenue generating podcasts. You also may recognize Jerry as the host of “The Social Media Marketing Talk Show”, the longest running weekly talk show dedicated to social media marketing. Jerry’s dad jokes and supply of superhero t-shirts have been seemingly endless since 2010. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Jerry Potter's website at https://mrjerrypotter.com/ Check out Jerry Potter on LinkedIn at https://linkedin.com/in/mrjerrypotter Check out Modcast Marketing on website at https://modcastmarketing.com/   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!     More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you.a...

From Frugality to Flourishing: Transforming Financial Advisory Practices In a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a compelling conversation with Tate Kerst and Ben Mossman, co-founders of the coaching firm What's Next. This episode delves into the unique challenges faced by financial advisors and business owners as they strive to grow their practices and enhance operational efficiency. Tate and Ben share their expertise on best practices for growth, understanding financials, and the importance of effective delegation. Here, we break down the key insights and actionable advice from the episode to guide financial advisors and business owners on their growth journeys. Tate and Ben founded What's Next to help business owners, particularly those in the financial advisory space, identify their next steps for growth. They recognized a gap in the market for guidance specifically designed for financial advisors transitioning into business ownership. Their firm provides tailored support to help clients navigate their individual journeys, leveraging their extensive experience in the financial services industry. Many financial advisors enter the industry with a strong desire to help clients make sound financial decisions. However, as they build their businesses, they often encounter challenges related to staffing, human resources, and financial management. Tate emphasizes the importance of understanding the story behind the numbers in financial statements. Advisors should look beyond the top or bottom line to gain valuable insights that can inform hiring decisions and operational strategies. Ben highlights that successful advisors build their capacity to serve more clients without becoming overwhelmed through effective delegation. Financial advisors are often conservative in their spending habits, which can be both an advantage and a hindrance. While frugality can help maintain financial stability, it can also stifle growth if advisors revert to doing everything themselves. Tate and Ben encourage listeners to visit the What's Next website to learn more about their process and the resources available. About Tate Kerst: The path that Tate has taken over the last 25 years has truly made a difference not only for the people that have engaged him in impacting their business but for the many clients and customers they serve. Tate’s original path led him to leave college to impact young people in secondary education to allow Tate to be a coach to athletes at that level. He quickly learned that English, reading and writing are something Tate enjoys so he figured it would make getting through college easier, would allow him to share the passion he has for the great writings while allowing him to lead sports teams to championships. Quickly Tate realized that English wasn’t everyone’s favorite topic and that he actually had to read all the essays he assigned. A few years of teaching led Tate to pursue alternatives where he had more control of the direction and impact he could have. Tate’s career in financial services began in Oakley, KS as a Financial Advisor with Waddell and Reed. He reached production recognition levels every year he was in his advisory role and his success in that role and his educational background led him to have an impact not just on his practice but his peers as well. This was a turning point, that wasn’t recognized by him at the time, that would lead him down a road that few people understood and even fewer people received full benefit of–Practice Development. It honored Tate to be tapped by Waddell and Reed to start their first Practice Development program and grow it to the level that allowed advisors to find unprecedented success. Tate pulled from contemporary practice management literature...

Mastering Tax Incentives: A Guide for Entrepreneurs to Maximize Wealth In a recent podcast episode, host Josh engages with Tom Wheelwright, a bestselling author and renowned tax expert, to discuss essential tax strategies for entrepreneurs. The conversation revolves around Tom's book, "Tax-Free Wealth," emphasizing how understanding tax laws can be a roadmap for wealth building rather than just a set of rules. This blog post distills the key insights and actionable advice shared during the episode, offering a comprehensive guide for entrepreneurs aiming to optimize their tax situations. Tom Wheelwright shares his journey, starting his first CPA firm in 1995 with a focus on providing exceptional advice to entrepreneurs. He believes that entrepreneurs are the lifeblood of society and that traditional tax advice often falls short. Tom's refreshing perspective views tax laws not as burdens but as incentives designed to encourage specific behaviors that can lead to wealth creation. He outlines three critical questions every entrepreneur should consider: how they make their money, what they plan to do with it, and what will happen to it when they die. Each question is crucial for aligning financial activities with government incentives and minimizing tax liabilities. The episode also delves into practical tax strategies, including the benefits of different business structures like S Corporations, LLCs, and C Corporations. Tom highlights the importance of strategic investments that offer tax incentives, such as real estate and renewable energy projects. He also touches on the advantages of franchising, which can lead to lower tax rates and greater financial flexibility. As the political landscape shifts, Tom urges entrepreneurs to stay informed about potential tax law changes and work with knowledgeable tax advisors to navigate these changes effectively. Josh concludes by directing listeners to Tom's resources for further guidance on tax strategies and wealth building. About Tom Wheelwright: Tom Wheelwright®, CPA, is a tax and wealth expert and a serial entrepreneur dedicated to the belief that everyone deserves to be financially independent of employers, Wall Street and the government. His businesses — WealthAbility®, TFW Advisors, PLA Software and Wheelwright Manahan Family Office — provide the education, tax preparation, tools and teams that enable people to experience that freedom. Wheelwright is a Rich Dad Advisor, the CPA for Robert Kiyosaki, an international speaker, and the author of the bestselling books The Win-Win Wealth Strategy and Tax-Free Wealth. He has spoken on stage on six continents to over 100,000 entrepreneurs, small business owners, and investors. He also hosts the popular podcast The WealthAbility® Show with Tom Wheelwright® CPA.   About WealthAbility®: WealthAbility® is dedicated to providing access to the tools, education and teams that will enable all people worldwide to create their own financial independence. About the book "Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes": A comprehensive guide that unveils strategic approaches to minimizing tax liabilities and accumulating significant wealth. As an acclaimed CPA and World-Renowned Expert on Tax, Wheelwright revisits and updates his groundbreaking work where readers are introduced to a wealth-building philosophy that revolves around using the tax code as a roadmap to building wealth in a way that makes taxes fun, easy, and understandable. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out WealthAbility® website at https://www.wealthability.com/ Check out...

Mastering Client Acquisition: Sustainable Client Growth in the Agency World   In a recent episode of the Thoughtful Entrepreneur podcast, host Josh Elledge sat down with Joshua Johnston, the founder of Hydra, to discuss effective strategies for client acquisition in the digital marketing agency world. Joshua, with his extensive background in scaling digital marketing agencies and consulting, shared invaluable insights that can help agency owners and entrepreneurs enhance their client acquisition efforts. This blog post delves into the key themes and strategies discussed in the episode, providing actionable advice and detailed explanations to guide listeners in their business growth journey. Joshua Johnston's journey in the digital marketing space is both inspiring and instructive. As the Chief Operating Officer of a digital marketing agency, he played a crucial role in scaling the business to multiple seven figures, leading to its acquisition by a venture capital firm in 2020. Despite starting with limited knowledge about operations, Joshua's dedication to learning and improving operational efficiency was instrumental in the agency's success. Post-acquisition, he transitioned into consulting, where he now helps other agencies optimize their operations and achieve similar growth. This episode of the Thoughtful Entrepreneur podcast provides a wealth of insights into effective client acquisition strategies for digital marketing agencies. Joshua Johnston's experience and expertise highlight the significance of referral systems, social proof, and building strategic partnerships. By focusing on long-term relationship building and consistently delivering value, agencies can position themselves for sustainable growth and success in a competitive landscape. Listeners are encouraged to implement these strategies in their own businesses to enhance their client acquisition efforts and ultimately drive revenue growth. For more inspiration and motivation, subscribe to the Thoughtful Entrepreneur podcast and explore the resources available through Hydra.   About Joshua Johnston: Driven by a passion for impact, Josh is on a mission to help eradicate agency poverty and provide businesses with the operational infrastructure needed to scale profitably. From his roots in Ann Arbor, Michigan, where he began his career as a Personal Trainer, Josh has evolved into a visionary entrepreneur. With a decade of experience leading the growth of multi-seven-figure businesses in various niches, Josh founded Hydra to bring his expertise to digital agencies. His leadership in marketing and sales, combined with innovative projects like Hydra Council and Cleanbooks, has empowered over 100 agencies to achieve their growth potential. From 2018 to 2020, Josh served as the COO of Welling Media, where he architected the systems and infrastructure to support their rapid growth to multiple seven-figures per year in revenue and over 25 employees. He played a key role in servicing some of the most prominent brands in the DTC industry, such as the Oodie and Snow Teeth Whitening, and was instrumental in the acquisition of Welling Media in 2020. Guided by values of growth, personal happiness and profit, Josh is committed to helping business founders build businesses that serve them. His journey is a testament to the power of resilience, strategic planning, and the relentless pursuit of excellence. Currently, Josh is focused on Hydra's four main offerings: management consulting with DWY and DFY solutions for digital agencies, bi-annual events called Hydra Council, the new bookkeeping arm called Cleanbooks and the latest addition, Agency Therapy. A recent notable milestone...

Navigating Business Law: Preventative Measures for Entrepreneurs In the latest episode of our podcast, we had the pleasure of hosting Matthew Davis, the CEO and owner of Davis Business Law, and the author of "The Art of Preventing Stupid." The conversation delved into the critical importance of preventative measures in business law, aiming to help entrepreneurs avoid common legal pitfalls. This blog post will break down the key insights shared by Matthew, providing actionable advice and thorough explanations to guide business owners in safeguarding their ventures. Matthew Davis is introduced as a seasoned expert in business law, known for his proactive approach to legal issues. His philosophy revolves around helping clients stay out of legal messes, which ultimately leads to greater prosperity in their businesses. One of the foundational steps Matthew recommends is establishing a Limited Liability Company (LLC). This structure provides personal liability protection and can be crucial for both startups and established businesses. Additionally, for multi-member LLCs, having an operating agreement is essential to avoid complications down the line. Matthew likens entering a business partnership to a marriage, highlighting the need for clear agreements to prevent conflicts. Matthew shares some of the most common "oh crap" moments he encounters with clients, emphasizing the importance of being proactive rather than reactive. These include partnership issues, customer contracts, vendor contracts, and employee contracts. He elaborates on the importance of understanding legal priorities in business and introduces the "Strong Protected Business Checklist," which outlines critical legal steps to take as a business evolves. The episode wraps up with the host thanking Matthew Davis for sharing his insights and encouraging listeners to visit the Davis Business Law website for valuable resources. This episode serves as a valuable reminder for entrepreneurs to prioritize legal protections and preventative measures to ensure the long-term success and stability of their businesses. About Matthew Davis: Matthew Neill Davis is an attorney, heavy metal guitarist, and entrepreneur that led his solely owned firm, Davis Business Law, through over 1000% percent growth over eight years, making it one of very rare law firms ever to make the Inc 5000 list. The firm currently has eight offices from Austin to Kansas City. With over twenty-five years of experience helping businesses leaders with their legal and entrepreneurial matters, Davis now teaches them how to deal with their vulnerabilities so they can capitalize on their opportunities through his firm’s proprietary Strong Protected Business System️. Davis lives in Enid, Oklahoma, where his family has lived for six generations, and holds degrees from the University of Oklahoma, Cornell University, and Cornell College.   About Davis Business Law: Davis Business Law is a group of dedicated general counsel and litigation experts to business clients of all sizes. Our goal is to provide you with a solid foundation for growth while preventing and eliminating legal problems that rob you of your peace of mind and prevent you from building a life-changing business. We transform how companies operate by enhancing and systematizing procedures in an effort to minimize legal mishaps and maximize growth. At Davis Business Law, we believe that your attorney should be a trusted business advisor, not just a legal technician.   Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Davis Business Law website at https://davisbusinesslaw.com/ Check out Davis

Leveraging Media Exposure for Business Growth   In a recent podcast episode, host Josh engages in a thought-provoking conversation with Mitch Carson, the founder and CEO of Get Interviewed Guaranteed. The discussion centers around the critical role of media exposure, particularly television appearances, in driving business growth for authors, speakers, and CEOs. This blog post delves into the key takeaways from the episode, offering actionable advice and thorough explanations to help you leverage media exposure effectively. Mitch Carson, with extensive experience in media and public relations, emphasizes the importance of media exposure in today's competitive business landscape. He highlights that leveraging high-level media exposure, especially through network television, can significantly enhance visibility and credibility. For those based in Las Vegas, Mitch guarantees coverage on four networks within two days, along with appearances on his own NBC Las Vegas show. He explains that being featured in a respected market like Las Vegas can serve as a powerful credential when seeking media opportunities in larger markets, such as Orlando or New York. The conversation also highlights the importance of building credibility through media exposure. Mitch shares a success story about a retired brigadier general who leveraged her media appearances to secure speaking engagements and business opportunities. He explains that media exposure creates a "snowball effect," where initial appearances lead to more opportunities, such as guest spots on high-profile podcasts and radio shows. Mitch emphasizes the need for a blended approach, utilizing both traditional and digital media to reach target audiences effectively, and encourages repurposing media content for social media platforms to enhance credibility and visibility.   About Mitch Carson: Mitch’s background includes starting his first business in college and selling it for more than 7 figures USD by the age of 28. His second startup with partners (Planet Recycling, Inc.) was sold in 1993 to Waste Management for an undisclosed sum. He started Impact Products Marketing in 1997 and grew its sales by speaking throughout the USA pitching advertising services to professional practices of lawyers, doctors, dentists, chiropractors, and real estate professionals. He found it made any business grow exponentially faster by mastering the use of selling one-to-many versus one-on-one. This simple twist in marketing grew Impact Products to a business generating more than $10,000,000 USD in less than 3 years. His agency was sold to Halo Branded Solutions in 2008. He has self-published several books with one published in 2008 by John Wiley and Sons with “The Silent Salesmen.” It was translated into German and sold more than 16,000 copies in a niche market. Education: BA in Communications from the University of Southern California. He later returned to school to earn an MBA with an emphasis in Marketing. Accomplishments: Trained over 600 speakers, authors, coaches, consultants, CEOS and coaches reach their goals. Many have gone on to be NY Times bestselling authors, Wall Street Journal Authors. Many have been able to experience a life transformation, as few are able to see, experience and realize their personal power in a 5-day experience. Many have gone on to become keynote speakers in their native countries, became authors, and recognized experts irrefutably.   About Get Interviewed Guaranteed: Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest   Links Mentioned in this Episode: Want to learn more? Check out Mitch Carson's website at https://www.mitchcarson.com/ Check out Mitch Carson on...

Navigating Digital Transformation: Insights on AI and Project Management In a recent episode of our podcast, we had the pleasure of hosting Mariam Chtchyan, the Chief Operating Officer of Hack Tech. The conversation delved into the services offered by Hack Tech, the evolving landscape of project management, and the significant role of artificial intelligence (AI) in digital transformation. This blog post will break down the key insights shared by Mariam, providing actionable advice and thorough explanations to guide listeners and readers alike. The episode kicks off with the host introducing Mariam Chtchyan, highlighting her extensive experience in the tech industry and her pivotal role at Hack Tech. Hack Tech is a company that has been in the market for nearly a decade, specializing in offering dedicated engineering teams. They position themselves as a partner for both businesses and individuals, focusing on transforming ideas into tangible products, particularly in software and mobile application development. Mariam notes a growing interest in AI among clients, reflecting a broader trend toward digital transformation. Hack Tech supports clients by automating processes and providing consulting services to enhance efficiency. Mariam emphasizes that clients do not need to have a fully fleshed-out project plan before reaching out. Hack Tech provides product managers and UX designers to guide clients through discovery discussions, helping them refine their ideas and understand market dynamics. The landscape of project management has changed significantly, especially post-COVID. While soft skills remain essential, technical knowledge has become increasingly important. Project managers now need to communicate effectively with developers and understand the technical aspects of projects, including programming languages and AI technologies. The episode concludes with the host encouraging listeners to explore Hack Tech's website and reach out for potential collaborations, highlighting the dynamic nature of the tech industry and the critical role of collaboration in driving successful digital transformation initiatives. About Mariam Chtchyan: With over nine years of experience in project and delivery management, the individual currently serves as the Chief Operations Officer at HackTech LLC. They have successfully managed and delivered multiple projects for clients across various industries, utilizing agile methodologies and virtual management tools. Their core competencies include problem-solving, stakeholder management, team leadership, and customer satisfaction. They are passionate about creating value and impact through technology and digital solutions, with the goal of leveraging their skills and experience to help organizations achieve their strategic objectives and vision. About Hack Tech: We are a product and engineering partner for supporting our clients on their digital transformation journey. While it’s similar to outsourcing, the main difference at HackTech is that we are selecting our partners based on culture, making sure that we live by similar values and our team can be motivated by the impact they are making on partners’ projects. Our services cover all life-cycle of development from product management to software engineering and DevOps. Except just filling our partners’ P&E department, we are bringing the latest standards with us from a continuous delivery mindset to data-driven product management, guaranteeing frequent and painless releases to support business growth. Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guest     Links Mentioned in this Episode: Want to learn more? Check out Hack Tech website at