The Thoughtful Entrepreneur

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Consultant of Jump Consulting, Bella Vasta.Bella's journey in the pet industry began in 2002 with her first company, Bella's House. Since then, she has grown her business, sold it, and ventured into coaching and speaking. Bella's passion lies in leadership and hiring, and she firmly believes that having a great team is essential for business success.Bella shared how the pet industry has evolved over the years. The emergence of social media and online platforms has made it easier for pet owners to find services. Bella was one of the first to utilize platforms like Facebook Live and blogging to educate people about the options available for pet care. The industry has also seen shifts in the employment model, with more regulations requiring businesses to have employees rather than independent contractors.As a coach and consultant, Bella focuses on helping pet industry professionals attract and build great teams. She emphasizes the importance of personal leadership and being conscious of what we allow into our lives, such as the media we consume and the relationships we nurture. Bella believes strong leadership starts from within and extends to interpersonal relationships and the business community.Key Points from the Episode:The evolution of the pet industry with the rise of social media and online platformsThe importance of having a great team for business successBella's focus on leadership and hiring in the pet industryThe importance of personal leadership and being conscious of what we allow into our livesThe importance of clarity in hiring and creating a strong company cultureChanges in the job market post-COVID and the need for a compassionate approachThe analogy of hiring and attracting clients as two wheels for business growthBella's use of platforms like radio and podcasts to establish credibility and reach a wider audienceAbout Bella Vasta:Bella Vasta is the driving force behind the one-woman coaching company, Jump Consulting, which she named after jumping out of a (perfect) airplane at 13 000 feet. Her motto is “Always Keep Jumping.” Her dynamic and engaging speaking style encourages people to leap to the next level for their businesses. From systems and processes to leadership and networking skills, Bella has coached pet-sitting businesses since 2007 and published some of the most comprehensive research on relevant industry topics. You could say she wrote the book on it because she did. The Four Types of Dogs Every Business Needs: How to Build the Right Team to Grow Your Business and Have a Balanced Life uses popular breeds as a metaphor for the personalities that work best on a teamBella has always been a trailblazer in the pet industry, forging a path for others to follow. Bella won the National Pet Sitting Business of the Year award by 25, building and selling her first company by 30 and her second by 34. She was also selected as one of 35 Entrepreneurs Under 35 in the Arizona Republic.  After her micro-preemie daughter, who weighed only 12 oz., was born in July 2014, Bella sold her pet-sitting business and now lives out her passion for being a boss mom while using her business experience to inspire, motivate, and challenge business owners through coaching, consulting, and speaking. She...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Author & Director of Experience  of Social Media Examiner, Phil Mershon.Phil Mershon emphasizes the need to go beyond just providing good content or service. He believes the key to success is delivering a great overall experience. This can be achieved by adding surprise and delight, personalization, and going above and beyond to turn negative experiences into positive ones.For instance, consider the example of Disney. They've implemented creative solutions, such as fast passes and interactive experiences within lines, to enhance the overall experience for visitors. Phil also delves into the power of creating memorable experiences in events. He acknowledges that while there may be unavoidable negative aspects in any event, such as long lines or uncomfortable weather, the key is to focus on creating strong and powerful moments that overshadow the negatives.By doing so, people will remember the highlights, like meeting characters or watching fireworks, and forget about the less enjoyable parts. This strategy, referred to as "stacking," emphasizes positive moments to make the negative ones seem less consequential.Key Points from the Episode:Importance of creating memorable experiences in various settingsElements of surprise and delight, personalization, and going above and beyondIdentifying and addressing potential friction pointsExamples of Disney's creative solutions to enhance experiencesPower of creating memorable experiences in eventsStrategy of "stacking" positive moments to overshadow negativesIntroduction of the concept of "DRiED" challenges for event plannersRecommendation of the book "Unforgettable" for event planningApplicability of the book to various contextsAbout Phil Mershon:Phil Mershon is a creative innovator who combines existing products and ideas to craft unforgettable experiences. Notably, in fourth grade, he conceptualized the barbequed Pringles potato chip and garnered hundreds of signatures on a petition to Pringles, although the idea didn't materialize.Today, Mershon's imaginative approach is evident in his role as the Director of Experience for Social Media Examiner, where he curates the exceptional atmosphere of their signature event, Social Media Marketing World. He also enhances the experiences across products like the Social Media Marketing Society and Crypto Business Conference. His innovative touch includes incorporating live music, original performances, and professional emcees into conferences, making them stand out.Beyond event planning, Mershon is a skilled conference speaker, workshop leader, and upcoming author of "Unforgettable: The Art and Science of Creating Memorable Experiences." He also hosts the "Man in the Pew" show, guiding Christian men seeking to integrate their faith into all aspects of life. With expertise in leadership, public speaking, writing, and event organization, Phil Mershon is a trailblazer in creating impactful and memorable experiences.About Social Media Examiner:Social Media Examiner is the premier destination for small businesses seeking effective marketing strategies in the digital age. Serving as the world's largest

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Metaforce, Allen Adamson.Metaforce, the marketing and brand consulting firm co-founded by Allan, is dedicated to helping clients tell their stories effectively. They work with B2B companies, both enterprise and small businesses, whose narratives are not sharp or memorable. Their mission is to help these companies craft a creative story that captures their audience's attention and makes them want to know more.Allen emphasized the importance of storytelling and compelling communication in marketing. He pointed out that simply being aware of a product or company is insufficient to generate interest or engagement. Instead, businesses must convey a clear message about their product or service and how it can benefit their target audience.One common mistake Allan highlighted is the tendency of marketers to prioritize awareness over message clarity. Many marketers jump straight to increasing awareness through platforms like TikTok or viral marketing without first defining and expressing their unique value proposition. Allen cautioned against this approach, as it often leads to forgettable advertisements that fail to resonate with consumers.To overcome this challenge, Allen suggests businesses step out of their comfort zones and seek diverse perspectives. He encourages marketers to surround themselves with people who see the world differently and are unafraid to challenge their ideas. By doing so, businesses can gain fresh insights and avoid becoming complacent.Allen also emphasized the need for continuous learning and adaptation in today's rapidly changing business landscape. He advises businesses to stay curious and slightly paranoid about the potential obsolescence of their offerings. Companies can stay ahead of the curve by constantly exploring new experiences, engaging with different people, and staying informed about industry trends.Key Points from the Episode:Metaforce as a marketing and brand consulting firm that helps clients tell their story effectivelyFocus on helping clients define and communicate their story clearly and crisplyWorking with B2B companies, both enterprise and small businesses, to craft a captivating storyExample of weak stories and how they can be transformed to be more compellingImportance of identifying the most compelling aspect of a product or service to grab audience attentionParallel between this approach and movie trailersEmphasis on storytelling and effective communication in marketingCaution against prioritizing awareness over message clarityAbout Allen Adamson:Allen Adamson is a renowned branding expert with a diverse background spanning various industries. With experience in consumer goods, technology, healthcare, financial services, hospitality, and entertainment, he excels in helping clients identify and capitalize on opportunities in their markets. His latest book, "Seeing the How," published in May 2023, emphasizes the importance of the consumer experience as a competitive advantage in today's marketing landscape.Adamson's extensive knowledge is rooted in his career on both the agency and client sides. He began at Unilever, gaining insights into consumer perspectives before moving to agencies like Ogilvy & Mather and Landor Associates, where he partnered with global brands. He also contributed to non-profit organizations such as the 9/11 Memorial and Museum.As an educator, Adamson has served as an Adjunct...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Business Coach and Mentor, Jonny Cooper.Jonny's unique perspective on marketing, especially for online solopreneurs, is a breath of fresh air in an industry often seen as a necessary evil.The name "Jonny Hates Marketing" was born during a podcast interview where we discussed marketing practices that lacked respect. Johnny realized that many of his community members shared his sentiment, viewing marketing as a pain and a necessary evil. But Jonny's hatred for marketing isn't about the concept itself but how it's often executed.Jonny believes marketing should be about solving someone's problem rather than self-promotion. He quotes Seth Godin's definition of marketing as the generous act of solving someone's problem. This approach requires a deep understanding of your ideal client's challenges, hopes, and dreams.One of the critical points Johnny emphasizes is the importance of building communities and creating a sense of belonging for ideal clients. When people feel that people like them work with a particular service provider, they will likely trust and believe in that provider's products or services.Johnny works with coaches and therapists either starting their businesses or struggling to attract clients. He helps them clarify what they do in simple terms, identify their target audience, and develop their signature programs or offers.Key Points from the Episode:Jonny Cooper's work and why he hates marketingFocusing on working with online solopreneurs (coaches, therapists, consultants)How the name "Johnny Hates Marketing" came aboutMarketing as solving someone's problem rather than self-promotionImportance of understanding ideal clients and their challenges, hopes, and dreamsBuilding communities and creating a sense of belonging for ideal clientsHelping coaches and therapists clarify what they do, identify target audience, and develop signature programs/offersThree pillars of online therapy or coaching: what, who, and howRecommendations for taking action: reviewing language and copy, understanding the audience, sharing client transformationsAbout Jonny Cooper:Jonny Cooper is a British author, accomplished piano player, and international racing driver. He is best known as the founder of JonnyHatesMarketing, where he has significantly impacted business and coaching.Having successfully grown a business to 8-figures and subsequently exited, Jonny now dedicates his expertise to supporting coaches, trainers, therapists, and consultants in establishing their personal brands and thriving practices while achieving a life of abundance. His Client Attraction Blueprint program consistently attracts eager students and aligns with his goal of impacting the lives of 1,000,000 transformation professionals by 2025.Jonny's Three Pillars of Effortless Marketing blueprints universal success and growth, particularly benefiting aspiring coaches and therapists. He is passionate about elevating the average income within the profession.Additionally, Jonny is the driving force behind the influential Jonny Hates Marketing Facebook Group, which has generated over $1 million in sales despite his humorous insistence that he still hates marketing.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of Fluex Media, Joel Freund.Joel Freund, the man behind Fluex Media, has built a company that assists individuals, particularly executives, CEOs, and founders, in establishing a robust LinkedIn presence. He likens LinkedIn to a massive networking event, a platform allowing professionals from all industries to connect and engage.However, Joel warns against the misuse of this platform. He advises against spamming and mass messaging, which can be off-putting and potentially ruin budding relationships. Instead, he suggests treating LinkedIn interactions like real-life networking events, building genuine relationships and finding common ground with others.Joel emphasizes the importance of sharing valuable content that resonates with your audience. This not only establishes credibility but also attracts engagement. While Fluex Media offers services to assist with LinkedIn presence, Joel believes most people can manage it themselves. The key, he says, is to approach LinkedIn with a human touch, taking the time to research and personalize messages before reaching out to others.Joel emphasizes the importance of having a well-written LinkedIn profile, as it is often the first place people go to learn more about someone. He mentions that many profiles are not properly written and urges listeners to use this opportunity to showcase themselves effectively.Key Points from the Episode:LinkedIn as a platform for networking and building relationshipsImportance of treating LinkedIn interactions like real-life networking eventsAvoiding spamming and mass messaging on LinkedInSharing valuable content to establish credibility and attract engagementManaging LinkedIn presence with a human touchLinkedIn as a platform for showcasing personality and humanityFluex Media's services for managing LinkedIn presenceImportance of a well-written LinkedIn profileTailoring LinkedIn strategy to client's goals and target audienceAbout Joel Freund:Joel Freund is a visionary founder and a hands-on leader at Fluex. His blend of leadership acumen and expertise in business and marketing makes him an indispensable asset to the company. Joel is dedicated to empowering his team and clients to excel as leaders in their own right.What drives him professionally is guiding business owners to overcome obstacles and attain self-sufficiency, with his ultimate pride stemming from their independence.Outside of work, Joel indulges in various passions. He's a musician, using his creative talents to play music. Moreover, he's deeply committed to community-building, fostering connections among people. Remarkably, Joel also demonstrates his altruism by donating kidneys, an act of extraordinary compassion that speaks volumes about his character and commitment to positively impacting the world. Joel Freund's multi-faceted talents and generous spirit shine through his professional and personal endeavors.About Fluex Media:Fluex Media is not your typical marketing agency. Founded with a bold vision of redefining success, they set their sights on achievements beyond mere leads or revenue. Their mission transcends the ordinary, aiming for nothing less than a groundbreaking impact on the business landscape.Initially met with skepticism, Fluex's unconventional approach quickly proved its worth. Their unique strategies yielded tangible results, and they have since assisted numerous ambitious businesses in achieving remarkable growth and expanding their reach. Whether you're...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Certified Business & Leadership Coach of Gener8 Leadership Solutions & 90-Day Divas Ltd., Jennifer Myers.Jennifer Myers, a certified leadership and business coach, aims to impact at least 1 million business professionals positively. She helps leaders and teams elevate their performance and shares an inspiring story of how attending one of her events transformed a woman's life. This experience motivated Jennifer to focus on helping leaders make an impact in their businesses.Jennifer also discussed the significance of authenticity and vulnerability in leadership. Being too polished can create a disconnect while sharing vulnerability can build connections and trust. She noted that women leaders often excel at connecting with their teams but emphasized the importance of finding a balance.She suggests connecting on LinkedIn to learn more about her personality and approach to working with Jennifer. She starts by understanding clients' goals and challenges through a conversation. Jennifer then tailors a coaching curriculum using her resources and tools to support their growth. Regular accountability and action are essential in her coaching process.Key Points from the Episode:Jennifer Myers' work as a certified leadership and business coachJennifer's mission to have a positive impact on 1 million business professionalsThe importance of influence in leadership and communicationThe impact of leaders' behavior and decisions on othersThe challenge of hiding intentions and persona in today's worldThe importance of authenticity and vulnerability in leadershipThe balance between openness and professionalism for women leadersHow to work with Jennifer individually or for teamsJennifer's coaching process and use of resources and toolsAbout Jennifer Myers:Jennifer Myers is an accomplished American expatriate now residing in New Zealand. She boasts a rich portfolio as a Certified Business and Leadership Coach, international best-selling author, speaker, and trainer. Jennifer's expertise lies in strategy, leadership, communication, and sales.Her journey to New Zealand began in 2009 when she and her husband realized their lives were being overtaken by their commitments. They decided to take control and, within 10 months, sold or gave away their possessions, condensing their life into three suitcases and three boxes. They then embarked on a transformative journey with three one-way plane tickets to New Zealand, a place they had never visited.Jennifer now owns Gener8 Leadership Solutions and has over a decade of experience as a Certified Business and Leadership Coach and Trainer. She specializes in developing leaders and enhancing team communication using the DISC behavioral styles model.As an Executive Director with the John Maxwell Team for the past three years, Jennifer encourages her clients to step outside their comfort zones, facilitating their growth and business development. Jennifer's story is a testament to her ability to embrace change and inspire transformation.About 90-Day Divas Ltd.:90-Day Divas is a transformative initiative on a mission to empower individuals who believe they have untapped potential, aiming to help them thrive in their personal and business lives.Comprising three accomplished businesswomen, 90-Day Divas draws from over a decade of experience serving clients in New Zealand and internationally. These dynamic women possess...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Infinite Investment Systems, Ali Zahedi.Ali shed light on the operations of Infinite Investment Systems, highlighting their continuous efforts to improve their onboarding process and add features to their mature platform. Despite the challenges of taking on larger institutions as clients, they've experienced significant organic growth, expanding their team from 17 to 57 employees during the pandemic.Ali emphasized that while they primarily serve Canadian wealth managers, they also work with technology companies and anyone in the wealth management and finance industry who needs extensive data management and reporting services. They are open to exploring new jurisdictions and markets, leveraging their experience and success in Canada.Ali also shared some exciting new projects and opportunities that Infinite Investment Systems is exploring. They are focusing on AI and machine learning, building a team to develop new applications to benefit their existing clients and attract new ones. They are also considering acquisitions to expand their business further.Key Points from the Episode:Services offered by Infinite Investment SystemsFocus on the Canadian market and regulatory requirementsOperations and growth of Infinite Investment SystemsBuilding relationships and expanding market shareExploration of AI and machine learning applicationsConsideration of acquisitions for business expansionTarget audience and expertise in wealth managementPotential opportunities for collaboration in new jurisdictions and marketsIntroduction of Infinite Stories podcast seriesPersonalized approach of Infinite Investment SystemsAbout Ali Zahedi:Ali Zahedi is the CEO and co-founder of Infinite Investment Systems, a company he established in 2004 with his partner Ahmad. He embarked on his career in the financial industry in 1998, initially working as a developer for a company specializing in financial systems within the Canadian market.Holding a degree in Software Engineering from the University of Toronto, Ali initially concentrated on system development and the marketing of Harmony, a software solution, before transitioning to a leadership role overseeing system implementation.Today, Ali is pivotal in steering the company's growth and direction. His extensive experience and educational background continue to engage him in specific system implementation and product development aspects.Ali's journey from a software developer to the CEO of Infinite Investment Systems underscores his commitment to innovation and excellence in the financial technology sector.About Infinite Investment Systems:Infinite Investment Systems, established in 2004, has been a trusted partner for investment management firms across Canada. Their flagship portfolio management system, Harmony, has been a cornerstone of their commitment to delivering comprehensive solutions and exceptional client support.With a team combining extensive experience in both the financial industry and software engineering, Infinite Investment Systems ensures that clients benefit from cutting-edge technology solutions and top-tier service.Their dedication to the Canadian investment management sector is evident in their proactive approach to adapting to evolving regulations and industry mandates. Infinite Investment Systems greatly emphasizes guiding clients to avoid operational challenges and constraints.Crucially, they collaborate closely with each client to ensure that their...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Rogers Holding Group, Patrick Rogers.Patrick works with various companies, helping them realize the potential of acquisitions as a growth strategy. He pointed out that many business owners are so focused on organic growth that they overlook the possibility of acquisitions. With the current buyer's market, especially with many baby boomers retiring, much equity is left on the table.Patrick explained that good acquisitions can be financed, with the average needed amount around 10% of the purchase price. The goal of acquisitions, according to Patrick, is to achieve freedom for entrepreneurs by acquiring companies that already have management in place.Patrick emphasized the importance of having a clear exit plan and a comprehensive acquisition strategy. The strategy, he explained, depends on the desired exit plan and can involve buying competitors, expanding geographically, or acquiring complementary businesses.Patrick shared an example of a successful acquisition in the HVAC industry, demonstrating the concept of using acquisitions to grow a company's revenue. He explained how buying a $4 million company can lead to exponential growth. The revenue doubled by acquiring another $4 million company the following year to $8 million.This pattern continues, with each acquisition increasing the revenue exponentially. As the company's revenue (EBITDA) increases, the multiple used to determine its value increases, attracting more investment and creating value out of thin air.Key Points from the Episode:Patrick's transition into mergers and acquisitionsTypes of companies Patrick works with and the value he brings to their growth plansThe current buyer's market and opportunities for acquisitionsThe financial aspect of acquisitions and available financingThe importance of having a clear exit plan and comprehensive acquisition strategyExample of a successful acquisition in the HVAC industryUsing acquisitions to grow a company's revenue exponentiallyCalculating the value of a company using a multiplePatrick's association with Sterling Cooper and the importance of brandingAbout Patrick Rogers:Patrick Rogers is an accomplished industry expert and business advisor, having consulted numerous organizations to enhance leadership, strategy, and culture. With a focus on acquisitions, Patrick collaborates with business owners to double their enterprises annually, while his certified exit planning expertise ensures maximum value before the sale. He embodies his advice as a business owner of two seven-figure service companies, employing acquisition for their growth.He co-owns a property management roll-up concept and a private equity firm. Patrick excels in leadership, evidenced by achieving 42% growth as a Sales/Service Representative leader and directing naval teams, fostering his skillset. He's a dedicated father of two, an avid reader, an outdoor enthusiast, and a talented musician. Patrick's multifaceted experience showcases his business, leadership, and personal skills.About Rogers Holding Group:Rogers Consulting Group partners directly with CEOs to design and implement comprehensive plans integrating industry-proven methodologies. These encompass sales and marketing strategies, financial planning, strategic roadmaps, servant leadership, operational streamlining, open book management, and fostering organizational culture and morale. The company's key emphasis is perpetually enhancing "Enterprise Value," not solely in preparation for sales or...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of RecruitGyan, Neha Naik.Neha, the dynamic leader of RecruitGyan, explained that her company primarily works with tech startups, helping them scale their teams and find the right talent. They also extend their services to enterprise companies and individuals seeking career transitions. With a focus on roles in product engineering, product management, product design, UI/UX, and data science, RecruitGyan is a crucial player in the tech recruitment industry.Neha advised against treating hiring as a last-minute triage situation and emphasized the importance of creating a strong first impression. She suggested being active on a chosen social media platform and offering competitive benefits and compensation to attract high-calibre candidates. Nia believes that if companies pay below market value, they will struggle to attract the desired talent and may become stuck in a frustrating cycle.Neha observed that many companies are transitioning from fully remote to either entirely in-person or a hybrid model. However, she warned that abruptly moving to an in-person work environment without any transition period can lead to employee turnover. People have grown accustomed to the flexibility of remote work and prefer working from anywhere at any time.To address this, Neha suggested a shift in measuring employee performance. Instead of focusing on the number of hours worked, she recommends evaluating output based on milestones and the quality of work produced. This allows employees to have more flexibility in their work hours while still being accountable for their deliverables.Key Points from the Episode:Discussion on the current job market and the impact of layoffsStrategies for attracting and retaining top talentFocus on roles in product engineering, product management, product design, UI/UX, and data scienceCompanies scaling back after the initial push for remote work during the pandemicCaution in hiring due to the impending recession and focus on profitabilityImportance of creating a strong first impression and being active on social mediaOffering competitive benefits and compensation to attract high-caliber candidatesTransition from fully remote to in-person or hybrid work modelsAbout Neha Naik:Neha Naik is a multifaceted entrepreneur who has founded and led three thriving businesses. Her achievements span a successful recruitment agency, a sleep consultant firm, and a data analytics enterprise. Notably, Neha is an esteemed member of the Forbes Business Council, an exclusive community for accomplished small and mid-sized business proprietors.As the CEO of RecruitGyan, a specialized recruitment boutique, Neha focuses on aiding hyper-growth tech startups in assembling and retaining top-tier teams. Her strategic recruitment and retention strategies have yielded impressive results, boasting an average 92% fill rate, a 65% surge in hiring pace, and a reduction of turnover from 54% to 21%.With over ten years of experience collaborating with Fortune 500 corporations and startups in end-to-end recruitment processes, Neha extends her insights into technology recruitment and business trends through various platforms.About RecruitGyan:RecruitGyan is a pioneering force in the evolving recruitment landscape, catering to the changing dynamics of the business world. Addressing the contemporary candidate-oriented market, RecruitGyan specializes in aiding startups to attract, nurture, and advance top-tier talent, catalyzing company expansion through a

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President of Green Up Solutions LLC, Andy Weins.Andy's entrepreneurial journey began with his first business, a junk removal service, while he was still serving in the military reserves. After getting laid off in 2009, he realized his skill sets didn't align with the civilian world. This led him to get serious about his business. Starting with environmental consulting, he eventually expanded into junk removal.The junk removal industry, as Andy pointed out, has seen significant growth due to society's increased consumption and shorter product lifecycles. The barrier to entry in this industry is relatively low, requiring a solid back and a pickup truck. However, those who build sustainable businesses with great marketing and best practices will withstand market fluctuations.Andy believes that language plays a crucial role in overcoming imposter syndrome. By changing how we speak to ourselves, we can shift from a mindset of fear and negativity to positivity and confidence. His book teaches readers how to use language effectively to succeed in all life aspects.Andy explained that people who have eliminated limiting language have experienced a transformation in their mindset. They become aware of the possibilities and open themselves up to new opportunities. Individuals can communicate more clearly and confidently by eliminating words like "if" and "just" and focusing on positive outcomes. This shift in language also extends to the organization as a whole, positively impacting culture, profitability, and overall success.Key Points from the Episode:Transitioning from military life to civilian life and applying military discipline to entrepreneurshipAndy's experience starting a junk removal business while in the military reservesGrowth and challenges in the junk removal industryOverview of Andy's book, "Words Effing Matter," focusing on the power of languageCoaching and consulting small groups on addressing imposter syndrome and limiting self-beliefsThe role of language in overcoming imposter syndrome and shifting mindsetImpact of eliminating limiting language on mindset and opportunitiesAbout Andy Weins:Andy Weins is a dynamic advocate for veterans, entrepreneurs, and community involvement, showcased through his consulting, teaching, podcasting, and writing efforts. With a background of almost two decades in the military, including service during Operation Iraqi Freedom and Operation Enduring Freedom, he continues his commitment as a U.S. Army Reserve Career Counselor.Hailing from Wisconsin, Andy offers practical advice to elevate veterans, entrepreneurs, and business leaders underpinned by data-driven methodologies and real-world experiences.He co-founded Green Up Solutions for environmental consulting, Camo Crew Junk Removal for waste disposal, and Young Guns, a community fostering entrepreneurial growth. Awards such as the 2023 Waste360 "40 Under 40" recognition and the 2022 Outstanding Business of the Year—Service-Disabled Veteran-Owned Small Business honor reflect his impact on waste management and business development. Andy embodies a Midwest-based, empowerment-focused ethos, serving as a source of inspiration and strategic guidance.About Green Up Solutions LLC:Green Up Solutions is a seasoned environmental consulting firm specializing in demolition, deconstruction, and sanitization services, boasting three decades of experience. As a Service-Disabled Veteran-Owned Small Business, we pride ourselves on delivering unparalleled discipline, efficiency,

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Wild Coffee Marketing, Amy Anderson.Amy's passion for marketing is deeply rooted in her experience as a client-side marketer. This unique perspective allows her to understand the needs of her clients, who range from franchises and quick-service restaurants to B2B companies.At Wild Coffee Marketing, they focus on understanding the target audience and their needs, which is a crucial aspect of marketing. Their unique positioning allows them to provide strategy, leadership, and execution for their clients.Amy explained the benefits of hiring a fractional VP of marketing or CMO, especially for companies that lack a senior marketing person in-house. This approach offers cost-effectiveness and flexibility, providing both strategy and execution.Amy pointed out that the pandemic stripped away the salesy-ness and gimmicks, allowing businesses to focus on meeting the needs of their customers. She advised companies to treat clients like adults and build collaborative relationships rather than transactional ones. This involves clearly explaining how to solve customers' pain points and avoiding jargon or over-selling.Amy also shared that Wild Coffee Marketing is undergoing a rebranding process, focusing on helping midsize companies with their marketing strategies on a fractional basis. She invited listeners to visit their website to find insights and articles on their blog, "Deja Brew." They can also schedule a consultation with Amy to discuss their overall strategy.Key Points from the Episode:Amy's background and experience as a client-side marketerTypes of clients Wild Coffee Marketing works with (franchises, quick-service restaurants, B2B companies)Importance of understanding target audience and their needs in marketingUnique positioning of Wild Coffee Marketing (providing strategy, leadership, and execution)Benefits of hiring a fractional VP of marketing or CMOTrends in B2B marketing (email marketing, providing value through webinars, advisory content, whitepapers)Shift in sales and marketing strategies after COVID-19 pandemicImportance of treating clients like adults and building collaborative relationshipsAbout Amy Anderson:Amy Anderson is a highly regarded industry leader, boasting over 25 years of experience across renowned brands like Calvin Klein, Seventeen, and The New York Times Digital. She co-founded Wild Coffee Marketing, focusing on revitalizing businesses through diverse disciplines and custom-tailored teams.With a rich background, Amy excels as a creative marketing professional, showcasing her prowess in brand strategy, crafting and advancing advertising, marketing, and public relations campaigns, and spearheading new product development and market introductions.Her exceptional talent lies in advising business proprietors and management cohorts and steering cross-functional teams toward strategic and revenue triumphs.About Wild Coffee Marketing:Wild Coffee Marketing is a vibrant marketing consulting firm that fosters business growth. Comprising a team of adept thinkers and proactive implementers, the firm is an expert at orchestrating every facet of the marketing journey, from the conception of strategic blueprints to their resolute execution. This modus operandi effectively positions Wild Coffee Marketing as an indispensable extension of their client's teams.The firm's comprehensive methodology encompasses a holistic evaluation of internal and external factors, pinpointing promising avenues for...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of Creative Director of Digital Trailblazer, Leah Getts.Leah Rae Getts co-founded Digital Trailblazer, a company dedicated to helping impact-driven entrepreneurs scale their businesses, such as consultants, course creators, and coaches. Their mission is to help these entrepreneurs connect with the right people and implement effective automation and systems to positively impact a larger scale.Leah shared her insights on the concept of sales and marketing funnels. She noted that the traditional one-directional funnel, where prospects are pushed toward a sale, is less effective now. Instead, she suggests considering the funnel an entire ecosystem, where prospects are nurtured and engaged across multiple platforms and touchpoints.This approach involves driving traffic, generating leads, and guiding prospects through various funnels simultaneously, such as email sequences, text message sequences, and Facebook groups. By creating a holistic ecosystem, prospects are exposed to the brand in multiple ways, which nurtures them and builds trust.Regarding content creation, Leah suggests starting with one thing and gradually adding more as you get comfortable. She emphasizes the importance of having ads running and a Facebook group set up, which can be managed by virtual assistants (VAs). The VAs can handle tasks like booking sales calls and welcoming people to the group, allowing you to focus on engaging with your audience.Leah suggests that short-form vertical videos can be done in just a couple of hours a week, and the key is to batch and schedule content. By leveraging automation and delegating mundane tasks to the team, you can spend around 25 hours a week on content creation and engagement while the rest is handled.Key Points from the Episode:Overview of Digital Trailblazer's work with impact-driven entrepreneursDiscussion on the evolution of sales and marketing funnelsShift towards a holistic ecosystem approach in funnelsImportance of nurturing and engaging prospects across multiple platformsAddressing the concern of complexity in creating contentGradual approach to content creation and leveraging virtual assistantsProcess of client engagement and lead generationProblem-oriented approach rather than sales-focusedAbout Leah Rae Getts:Leah Rae Getts and her husband, Todd, are the visionary minds behind DigitalTrailblazer.com. The power couple embarked on their online business journey in 2016 with determination but no prior business experience. Leah, a former nurse, and Todd, a band teacher, defied the odds by establishing a thriving online enterprise. By 2017, they had bid farewell to traditional jobs to fully immerse themselves in their digital venture and spend more time with their children.Pioneers in the art of helping experts, coaches, consultants, and entrepreneurs, Leah and Todd specialize in crafting, launching, and scaling lucrative online courses and coaching programs. Their initial online course in 2018 became a monumental success, achieving multiple six-figure monthly sales within six months.Their prowess as award-winning marketers and captivating speakers has garnered recognition from esteemed industry bodies. They have graced stages, podcasts, interviews, and articles, showcasing their expertise in crafting compelling offers, designing effective funnels, and employing organic and paid traffic strategies.Beyond business, Leah and Todd are driven by faith and family values, tirelessly striving to amplify the impact of those with positive...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Coach, Entrepreneur CEO and Founder of TRG International, Rick Yvanovich.Rick's core belief is that we all have the potential to be architects of change in this era of constant transformation. He emphasizes actively shaping a path forward, drawing from his transformation journey and continuous learning.Rick believes we are in a new era, driven by trends such as generative AI. While some may find AI intimidating or confusing, Rick sees it as a tool that underscores the importance of human qualities and skills.He believes that the unique qualities of humans make us extraordinary and different. AI is a certainty that touches nearly everything, and we need leaders who can harness these tools to innovate and change lives.Rick adds that leaders must be decisive, embrace change, and be employee role models. Drawing from his background as an accountant and his transition into coaching and mentoring, Rick emphasizes the need for leaders to guide their teams through the changing landscape.Key Points from the Episode:Rick's belief in the potential for individuals to be architects of change in the current eraDiscussion on the concept of the new renaissance and the role of generative AIEmphasis on the importance of human qualities and skills in relation to AIAI as an inevitability and its impact on leadership and innovationOverview of TRG International and their focus on accounting and performance management systemsMention of TRG International's work with various industries, particularly hotelsIntroduction of TRG International's offshore development center and software engineering servicesExplanation of TRG International's assessment services, including psychometrics and 360 surveysAbout Rick Yvanovich:Rick Yvanovich is a seasoned entrepreneur and finance professional with over 40 years of experience in various industries across the UK, China, Singapore, Switzerland, and Vietnam. As a fellow of the Chartered Institute of Management Accountants (CIMA) and CPA Australia, he holds prestigious qualifications, including a Chartered Global Management Accountant (CGMA) and an MSc in Strategic Business Management from Manchester Metropolitan University.Rick has significantly impacted Vietnam, where he's been based since 1990, contributing to the business community in various roles. He serves as Treasurer and Board Member of BritCham Vietnam, Vice-Chair of the AMCHAM HCMC ICT Group, and Chairman of the Industry Advisory Committee at RMIT Vietnam. He's also actively involved as a CIMA assessor and co-founder of the International Project Management Association of Vietnam, with a history of founding and investing in multiple startups.Rick is known for his Talent, Accounting, ICT, Digital Transformation, Project Management, and international trade and investment expertise. He's a frequent speaker on these topics and has a notable coaching journey, including Emotional Intelligence and OKR Champion certifications. Rick's extensive experience and contributions make him a respected figure in Vietnam's business landscape.About TRG International:TRG International is a prominent global professional services company that delivers top-tier technical solutions. With a focus on technical excellence, TRG stands out in the ever-evolving and demanding market by providing IT solutions that seamlessly operate in the background, allowing their clients to concentrate on their core business activities.As a trusted consultant and partner, TRG possesses an in-depth...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Coach & Author of The Soul-Aligned Ghostwriter, Danielle Perlin-Good.Danielle shed light on the different options available for producing a book. She explained that someone with abundant time and energy can learn to write a book by taking craft classes or going on writing retreats. However, hiring a ghostwriter is a viable option for those who are time-poor but have the financial resources. This saves time and energy and ensures a professional touch to the writing.Danielle also introduced two in-between options. The first is a day-intensive experience where the writer and ghostwriter meet for hours to flesh out the book's framework and create an outline.The second option is coaching, where the writer is responsible for the writing, but the ghostwriter coaches them to achieve their goals. She also mentioned her new writing accountability group, where writers meet weekly for 12 weeks to receive accountability and support in achieving their writing goals.Danielle also explained the steps involved in book publishing after a manuscript is completed. These steps include cover design, formatting, proofreading, and marketing. She emphasized the importance of having clear goals for the book, such as leaving a family legacy, increasing speaking engagements, or establishing credibility and authority for a coaching practice or business.Key Points from the Episode:Types of books worked on by Danielle Perlin-GoodApproach to ghostwriting nonfiction booksOptions for producing a book: self-writing, hiring a ghostwriter, day intensive, coachingIntroduction of Danielle's writing accountability groupRecommendations for hiring a ghostwriter: meeting for synergy and connection, importance of trustSteps in the book publishing process after manuscript completionImportance of clear goals for the bookAbout Danielle Perlin-Good:Danielle Perlin-Good is an accomplished ghostwriter and bestselling author known for her work in empowering company founders to share their stories and wisdom through nonfiction content. With over two decades of experience, she has contributed to over twenty books spanning various genres, including memoirs, business, and personal growth. Danielle also offers C-suite executives coaching, editing, and consulting services, ensuring their messaging is impactful and authentic.Beginning her career with the Chicago Tribune Company, Danielle has since excelled in corporate digital marketing roles and made notable contributions to Albert Whitman & Co., a renowned children's publishing house. She distinguishes herself by integrating mindset techniques, exceptional editing, and expert interviewing skills into her work. She uses quantum healing modalities to guide her clients' transformative journeys toward crafting publishable and cherished books.In her free time, Danielle enjoys various activities such as swimming, yoga, spinning, cycling, and boxing, all while cherishing moments spent with her husband and two children in the great outdoors.About The Soul-Aligned Ghostwriter:The Soul-Aligned Ghostwriter, represented by Danielle Perlin-Good, specializes in helping individuals and company founders share their unique stories, wisdom, and expertise through nonfiction writing. This niche form of ghostwriting goes beyond mere content creation; it seeks to capture the essence of the author's soul and vision, making it deeply personal and authentic.The Soul-Aligned Ghostwriter's core mission is to empower clients to amplify their lasting...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Ecommerce Business Consultant & Coach of Prime Seller Solutions,Mike Bryan.Mike discussed the specific challenges that e-commerce sellers face. Platforms like Amazon have become more complex, requiring sellers to navigate various hurdles and meet higher standards. Competition from other platforms like Walmart and eBay has also increased, making it crucial for sellers to focus on building their brand and offering high-quality products. Mike emphasized the importance of staying in supply and continuously developing new products to stay ahead of the competition.When asked about their ideal clients, Mike mentioned that Prime Seller Solutions typically works with e-commerce sellers who have been in business for at least a year and have generated sales. They focus on finding the right fit for each individual and helping them align with their values. They assist sellers in identifying tasks that can be trimmed, transferred, or treasured, allowing them to focus on advancing their business. Mike emphasized the importance of time management and regularly auditing how time is spent to optimize productivity.Mike explained that they start by asking where the clients want to be. Through the time audit process, they often discover that clients spend more hours than necessary on their business. They aim to help clients reduce their workload and have more energy for personal life, such as spending time with family. Mike emphasized that the journey with each client is unique, and they strive to deliver a personalized experience based on individual goals and motivations.Key Points from the Episode:Prime Seller Solutions helps ecommerce business owners save time and energy and create the business they envisionedChallenges faced by ecommerce sellers, including complex platforms and increased competitionImportance of building a brand and offering high-quality productsNegative consequences of not playing by the rules on platforms like AmazonImportance of having a system in place for smooth and efficient business operationsIdeal clients for Prime Seller Solutions are ecommerce sellers who have been in business for at least a year and have generated salesFocus on time management and optimizing productivity through time auditsVision for clients is to reduce workload and have more energy for personal lifeAbout Mike Bryan:Mike Bryan is a seasoned entrepreneur with a remarkable journey in e-commerce. Over six years ago, he embarked on his entrepreneurial path, venturing into selling his products on Amazon while managing a manufacturing operations team comprising more than 20 members. Today, Mike has achieved impressive success, launching two brands that generate over $1 million in annual revenue.Leveraging his wealth of experience, Mike founded Prime Seller Solutions, where he serves as an e-commerce business Consultant and Coach, specializing in operations for e-commerce sellers. He assists clients in reclaiming time, focusing on their areas of expertise, boosting profits, and achieving greater freedom in their personal and professional lives.Mike's impact is evident in the testimonials of satisfied clients who credit him with propelling their businesses to success. His professional and strategic approach has empowered businesses to achieve substantial growth and operational efficiency, making him a respected figure in the e-commerce consultancy.About Prime Seller Solutions:Prime Seller Solutions is a comprehensive Amazon seller agency, offering businesses a...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & Author, Dr. Alok Trivedi.Dr. Rewire discovered a fascinating connection between the brain and healing during his practice. This revelation led him to focus on helping people with money and entrepreneurship. He emphasized that entrepreneurs often face high-stress levels, which can cause our brains and bodies to break down.To combat this, Dr. Rewire has developed neurocognitive pathways and tools to help entrepreneurs rewire their brains and improve their decision-making abilities. He shared a success story of a client who experienced a significant increase in income after working with him, demonstrating the effectiveness of his methods.Dr. Rewire acknowledges that skepticism toward his methods is expected. However, he explains that mental health is not solely a mental issue. It also involves physical factors such as diet, exercise, and hormones. To address these complexities, he has created 98 tools to help people rewire their brains and overcome past traumas.He also discussed the detrimental impact of unhealthy thinking on our ability to create wealth. He gave an example of a client who feared making more money due to past financial losses. He explained that our brains are wired for survival rather than abundance, which can hinder our ability to grow financially.Dr. Trivedi explained that people in a desperate situations are motivated to hustle and work hard to improve their circumstances. However, once they achieve financial independence, their motivation decreases because they no longer have the same need and desire to succeed.Dr. Trivedi believes that motivation is fleeting and what is needed is inspiration. A business built on inspiration does not rely on external motivation because the desire to serve clients at a higher level is intrinsic.Key Points from the Episode:Dr. Alok Trivedi's expertise in helping entrepreneurs rewire their brains around income, money, wealth, and businessThe connection between the brain and healing, leading Dr. Rewire to focus on helping people with money and entrepreneurshipNeurocognitive pathways and tools developed by Dr. Rewire to help entrepreneurs rewire their brains and improve decision-making abilitiesSuccess story of a client who experienced increased income after working with Dr. RewireAddressing skepticism towards Dr. Rewire's methods and the importance of considering physical factors in mental healthImpact of unhealthy thinking on wealth creation and overcoming past traumasDifference between motivation and inspiration in business, and the need for intrinsic inspiration rather than fleeting motivationBalancing focus and urgency with listening to the body's feedback to avoid chronic fatigue and adrenal issuesDr. Trivedi's involvement in a documentary exploring his work and the process of rewiring oneself as an entrepreneurAbout Dr. Alok Trivedi:Dr. Alok Trivedi, known as "Dr. Rewire," is a renowned media figure and an authority on health and human behavior. With over 25 years of expertise in brain research, he has pioneered a scientific approach to achieving enhanced success and fulfillment.Dr. Alok assists sales and leadership teams, entrepreneurs, and top-tier athletes in uncovering underlying factors and rewiring their brains for profound transformations in business, well-being, finances, and relationships.His innovative behavior modification system has proven instrumental for prominent enterprises such as Mobiroo International, Primerica, Draftmore International, and UPS Store.As the author of "a...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & CEO of Intelogos, Vasily Malyshev.Vasily Malyshev delved into several critical topics related to the innovative platform known as "Intelogos." He founded this platform as CEO and leads harnesses the power of analytics and artificial intelligence to revolutionize employee well-being, recognition, and performance management. It not only aids employees in avoiding burnout and receiving awards for their work but also offers valuable insights to employers, enhancing team performance and efficiency, particularly in remote work environments.Vasily highlighted the shortcomings of traditional performance management methods, such as subjective employee reviews and daily questions, citing their tendency to produce inaccurate and biased data. He emphasized the critical need for fair and objective feedback in fostering employee satisfaction and retention.He stressed the significance of providing employees with clear metrics for raises and bonuses, underscoring the potential consequences of failing to do so, which can lead to job dissatisfaction and increased turnover rates.Vasily also explained how Intelogos' AI-driven platform can anticipate issues and opportunities by analyzing extensive datasets and recognizing patterns of behavior that lead to either positive or negative outcomes. This capability enables users to proactively identify risks and opportunities and receive actionable suggestions based on these patterns.While Vasily believed that Intelligence could benefit a wide range of companies, he identified particular suitability for those engaged in computer-based work, larger organizations struggling with team management, and companies with remote work arrangements.Key Points from the Episode:Explanation of Intelogos as an employee well-being, recognition, and performance management platformUse of analytics and AI to help employees avoid burnout and get recognized for their workAssistance provided to employers in understanding team performance and improving efficiencyImportance of intelligent tools for assessing and monitoring employee performance, especially for remote teamsDiscussion on current methods of performance management and their limitationsImportance of fair and objective feedback for retaining valuable employeesDesire for objective feedback to help employees grow and achieve personal goalsExplanation of how Intelogos platform anticipates problems and seizes opportunities through data analysis and AITarget audience of Intelogos, including computer-based companies, larger companies with team management challenges, and companies with remote workBenefits of Intelogos for junior employees in measuring performance and progress objectivelyAbout Vasily Malyshev:Vasily Malyshev is a dynamic entrepreneur with a notable track record over the past decade. He has founded and managed three successful companies, showcasing his business acumen and leadership skills. His entrepreneurial journey includes merging his first venture into the second and orchestrating the successful acquisition of his second company. Currently, Vasily is spearheading his latest venture, Intelogos.Alongside his business accomplishments, he has pursued a dual education in law, completing studies at two law schools. Vasily's dedication to professional growth is also reflected in his personal life, having entered into marriage. This website serves as an informative platform, offering insights into his achievements and aspirations, aimed at engaging potential partners, colleagues,...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Brand Experience Expert, Katie Mares.Katie Mares is a force to be reckoned with. Her impact is centered on creating standout moments for customers and employees at her dealership and through her work at Perma Shield USA. Her mission is to help male-dominated spaces expand their reach to capture the world's most influential female consumers.Katie shared some eye-opening statistics: 65% of new car purchasers are women, and women make 85% of the decision-making in coupled relationships. Despite these figures, there's an apparent disconnect between the gender of the consumers and the gender of those designing and delivering the buying experience. Men still dominate the upper management and sales roles in the industry.Katie explained an apparent disparity in how men and women are treated when they walk into a dealership. She shared the results of her customer survey, where 87% of women said they would only go to a dealership with their husbands.Katie shed light on the importance of understanding and catering to the needs of female consumers in the automotive industry. There's a need for a shift in the industry that acknowledges and values women's influence and buying power. As Katie Mares continues her mission, we want to see more inclusive and tailored experiences for all consumers in the automotive industry.Key Points from the Episode:Katie Mares' impact and mission in creating standout moments for customers and employeesDisconnect between the gender of consumers and those designing and delivering the buying experienceStatistics on women's influence in car purchasing decisionsDisparity in how men and women are treated at dealershipsResults of Katie's customer survey on women's dealership experiencesImportance of tailoring the buying experience to the individual customerWomen's larger limbic brain and emotional intelligenceWomen's ability to communicate with creativity and logicMen's tendency to communicate only with logic and its impact on relationship-buildingAbout Katie Mares:Katie Mares is a prominent brand experience expert with a deep understanding of organizations' challenges in crafting sustainable and impactful customer experience (CX) programs tailored for female consumers. With a background as Chief Inspiration Officer, she brings extensive expertise in building company infrastructure and designing CX initiatives.Katie is a vocal advocate for positive change within partner organizations, leveraging her master's degree in Adult Training and Development from Schulich School of Business and her certification as a Certified Training and Development Professional (CTDP). A globally sought-after speaker, she has captivated audiences worldwide, reshaping perspectives on female consumers, customer experience, and leadership.Katie has collaborated with renowned brands like Honda, Celebrity Cruises, and Canada Post. Residing in Toronto with her three children, Katie finds balance through travel, consulting, speaking engagements, and personal pursuits like yoga, shoe shopping, and cherished movie nights with her kids.Tweetable Moments:04:21- "The reason I break it down into gender and the reason it's so important is because the men of the industry are not even recognizing the female when coming in with a man, so like right off the bat we have a gender equality issue when it comes to the female consumer."12:48 - "We communicate with creativity and logic which means we can listen to all the details...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President of FlexScreen, Joe Altieri.Joe highlights that FlexScreen is the market's first and only flexible window screen. Unlike traditional aluminum screens that are difficult to handle and easily damaged, Flex Screen is easy to install and incredibly durable. It can even withstand being run over by a car!The idea for FlexScreen started as a hobby in Joe's garage about ten to twelve years ago. Being in the window and door industry, Joe saw a need for a better solution and took it upon himself to create it.Joe discussed how FlexScreen has scaled their business and protected their intellectual property. They purchased a digital marketing company to help spread the word about their product and have changed their business model to rely on licensing their technology to window manufacturers.This allows them to scale without the pain and capital investment of opening new manufacturing locations. Joe emphasized the importance of having the right attorney to protect their patents and ensure non-compete agreements are in place with licensees.He acknowledges the concern of cheap knockoffs and mentions the need to protect their intellectual property actively, even if it means going to court. Joe also talked about the importance of educating window manufacturers on how to sell their products as a differentiator in the market.Key Points from the Episode:Description of FlexScreen as a flexible window screen that is easy to install and durableComparison of FlexScreen to traditional aluminum screensExplanation of why aluminum screens are still used despite their drawbacksOrigin of the idea for FlexScreen and its development in Joe's garageDiscussion of how FlexScreen has scaled their business and protected their intellectual propertyImportance of having the right attorney to protect patents and ensure non-compete agreementsNeed to actively protect intellectual property, even through legal action if necessaryImportance of educating window manufacturers on selling FlexScreen as a differentiatorEncouragement for entrepreneurs to seek education and support in entrepreneurshipAbout Joe Altieri:Joe Altieri's journey began as an independent window industry salesman, where he notably excelled in selling window screens. His ability to persuade manufacturers to outsource screens led to annual sales exceeding three million dollars. Frustrated by the flaws in traditional window screens, Joe took on the challenge of innovating the century-old technology.His breakthrough came with a flexible frame design using spring steel, solving the issue of fragile aluminum frames. He further improved the product by bonding mesh with PVC for durability.Joe was invited to present his flexible window screen to the Sharks, and he appeared in Season 11, Episode 10 to a national television audience of 30+ million.About FlexScreen:Founded by Inventor & CEO Joe Altieri in 2013, FlexScreen introduced the pioneering concept of the "world's first flexible window screen." Developed to address long-standing issues with traditional aluminum screens, FlexScreen revolutionized the window industry. After obtaining multiple patents, the product entered the market, initially targeting window manufacturers and dealers.However, due to industry hesitance, Joe shifted his focus and engaged in direct consumer sales through a strategic digital marketing campaign. The brand's rapid growth and innovative design captured the interest of ABC's Shark Tank, further propelling its...

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President of Command Your Brand, Jeremy Slate.Jeremy passionately emphasizes the need for a strategic mindset and a focus on impact rather than becoming fixated on vanity metrics when contemplating a role as a podcast guest.Jeremy maintains that podcasting opens doors for networking and paves the way for fruitful collaborations and business partnerships. By inviting guests to participate in podcasts, individuals can seize the opportunity to showcase their expertise and craft content that holds substantial value and is adaptable to multiple platforms.He emphasizes that adopting a proactive and practical approach is imperative to extract the maximum benefits from podcast appearances. Transforming podcast episodes into diverse content formats, such as blog posts, proves invaluable, especially in light of challenges presented by social media platforms like Facebook, LinkedIn, and Instagram, which often discourage users from straying outside their domains.Jeremy Ryan Slate also delves into the intricacies of the customer journey and user experience for prospective podcast guests. He underscores the importance of delivering value to the audience and establishing oneself as a bona fide expert during interviews. Offering free content and courses is a powerful strategy to construct a favorable reputation and amplify visibility. Jeremy urges guests to tailor their offerings to align with the audience's needs and desires, thereby determining the value they bring to the table.Key Points from the Episode:Benefits of being a guest on podcastsPower of podcasting as a marketing and networking toolImportance of mindset and impact in podcastingNetworking opportunities in podcastingShowcasing expertise and creating valuable content as a guestRepurposing podcast episodes into other forms of contentOvercoming challenges of sharing content on social media platformsProviding value and establishing authority as a podcast guestFocusing on the needs and desires of the audienceAbout Jeremy Slate:Jeremy Ryan Slate is the dynamic host of the Create Your Own Life Podcast, dedicated to dissecting the strategies of top achievers worldwide. A graduate in literature from Oxford University, Slate also possesses a Master’s in Early Roman Empire Propaganda from Seton Hall University. His podcast garnered significant recognition, hailed as the #1 Podcast to Listen To by INC Magazine in 2019 and landed him a spot on Podcast Magazine's Top 40 Under 40 list in 2022.Alongside his wife Brielle, he co-founded Command Your Brand Media, a pioneering new media PR agency empowering entrepreneurs to convey their message through podcast guest appearances. Based in Stillwater, NJ, Slate's diverse pursuits include raising chickens and his past as a competitive powerlifter.About Command Your Brand:Command Your Brand is a trailblazing force in the evolving landscape of New Media, recognizing podcast as a prime avenue for optimal client exposure. Founded in 2016, the organization's initial vision, shaped by the audio equivalent of blogs, has evolved to encompass a broader spectrum, including Rumble, YouTube, and other consumed media forms.Focusing on clients with potent and often controversial messages that challenge prevailing norms and reshape perspectives, Command Your Brand operates within a context where podcasts embody the last stronghold of extended, unfiltered...