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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the CEO and Principal Data Scientist at https://arricor.com/#/ (Arricor), Luke Arrigoni. Arricor helps enterprise-sized companies solve data science problems by providing complex machine learning solutions and systems. Arricor can develop algorithms that will help enterprises better understand and predict their customer bases. They help companies unlock the power of their data to solve big problems.  Data is everywhere and we all create it, Luke explains. No matter how you slice it, data is what drives enterprise-level marketing. According to their website, Arricor’s machine learning process is designed to guide discovery, arrive at cost-effective solutions, and account for staff training. They have designed this process in a way that removes the mystery around machine learning programs and allows companies to control and iterate on their own machine learning goals. Josh and Luke discuss what SMBs should do to better leverage the power of their data. Luke explains there are two things to consider; first, do a vendor analysis. Every single one of your vendors will have an AI product offering that they will try to sell to you in the next few years, Luke says. Always carefully evaluate these claims carefully. Ask for proof and be skeptical. Secondly, tackle how you collect data as you grow. You don’t want to wish you had been collecting data for the last five years when your business hits a milestone.  There are likely profit centers in your business that you haven’t even considered, hidden within the data your business generates. There are always new revenue streams to be found when it comes to data. Don’t miss opportunities to leverage your data, even if it means you need to think outside the box a little. Keep your mind open to how data can solve other problems for your customers. Data is in everything, as Luke stated. You can inform all of your messaging and marketing by looking closely at data relating to customer prediction.  Arricor mainly does their business via referrals, and they offer a four-step process to help their clients uncover the power of their data; discovery, prototype, production, and training. During the discovery phase, they discuss your goals and existing data. Next, during the prototype phase, they outline your machine learning solution. During production, they build a production-quality model for their client to try out. During training, Arricor helps its clients understand the process of their new machine learning data algorithm. Learn more about their process https://arricor.com/process (here).  Want to learn more? Check out Arricor’s website at https://arricor.com/ (https://arricor.com/).  Check out Arricor on LinkedIn at https://www.linkedin.com/company/arricor-incorporated/ (https://www.linkedin.com/company/arricor-incorporated/).  Check out Luke Arrigoni on LinkedIn at https://www.linkedin.com/in/lukearrigoni/ (https://www.linkedin.com/in/lukearrigoni/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with media celebrity, SiriusXM Radio host, speaker, writer, and media consultant, https://www.sharrarnemorton.com/ (Sharrarne Morton). Sharrarne explains that she majored in broadcast journalism and even had a radio show. She knew it was her calling as she left college. She was then asked to do some commentary on an ABC affiliate for a one-off appearance, where their ratings went through the roof as a result. Because of the audience’s reaction to her, they asked her to come back again and again. That turned into a 14 year long career with ABC. During that time, Sharrarne opened a media company. After 14 years with ABC, SiriusXM Radio offered her a position as a radio host, which is where Sharrarne has been for the past seven years. Sharrarne is on SiriusXM/HUR Voices Channel 141 on Fridays, Saturdays, and Sundays.  Sharrarne is also a media coach. People often ask her how to get on television and radio. She shares it’s not as glamorous as it seems and it takes a lot of meticulous hard work and mentoring. The biggest part of being in media is networking; you need to constantly been on the competitive cutting edge and bring fresh ideas to the table.  Sharrarne shares that she coaches on how to interview and resonate with an audience. On radio especially, your voice has to truly shine through. It requires more work to captivate an audience. There are many coaches, consuiltants, and business owners out there who want to increase their authority and credibility. The best way to do this is to appear on TV, radio, and in podcasts. Now matter how big social media becomes, broadcast media is still as prevalent and influential as ever.  Josh and Sharrarne also discuss the mistakes many business owners make when persuing media appearances. Sharrarne shares that many entrepreneurs overestimate the value of the visibility of their appearances in media. You need to focus more on establishing authority, because this is what’s going to help you network and make your way into other media appearances.  Sharrarne’s show is always looking for guests who her audience will resonate with. She shares that her guests need to have authority in their space, but that she makes it easy and accessible to reach her if you’re interested in being a guest. Her show is open to any market or niche expert that can serve value to her audience.  If you think you’d be a great guest on Sharrarne’s show, you can reach out to her at shar@sharrarnemorton.com.  Want to learn more? Check out Sharrarne Morton’s website at https://www.sharrarnemorton.com/ (https://www.sharrarnemorton.com/).  Check out Sharrarne Morton on LinkedIn at https://www.linkedin.com/in/sharrarnemorton/ (https://www.linkedin.com/in/sharrarnemorton/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass). 
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the co-founder of https://claritycoat.com/ (Clairty Coat), Adam Huber.  Clarity Coat is a peelable paint, also known as a liquid car wrap. It can be used on a variety of types of vehicles with ease. This is a new option for automotive body shops to utilize so that they can expand their business operations outside of working with insurance companies. Adam shares that it’s never a good idea to put all of your eggs into the ‘insurance’ basket when it comes to what you do as a body shop.  Clarity Coat can be applied clear to any part of a vehicle to protect it from dents, scratches, or fading. If you want to recolor your car, that’s another option Clarity Coat offers. This peelable paint is a new and innovative paint approach for body shops to offer. According to their website, ClarityCoat has been developed with common paint protection/vinyl wrap issues taken into consideration. With the highest grade materials and years of testing, they have developed this best-in-class product that is successfully being used globally. Clarity Coat goes on the vehicle seamlessly but can be removed with ease as well. With a minimum of 200 microns (8 mils) up to 350 microns (14 mils) worth of 'protection,' there is no alternative on the market. Clarity Coat is sprayed on, so there are no panels or wrap lines on your car after the job is done. It was invented about nine years ago in America, but has grown immensely. Other notable companies have also offered their rendition of peelable paint. What sets Clarity Coat apart is that their competitors stick to whatever region they’re based in; Clarity Coat is global.  The peelable paint industry is rather niche, so quality and availability go a long way quickly. Clarity Coat utilizes social media and other various marketing channels – their business comes from a solid combination of those efforts, Adam explains.  In the US, the biggest issue Clarity Coat has experienced when getting their product into shops is that they have a proprietary application system. Any shop that wants to add this product to their line of services has to be trained on applying Clarity Coat. Many shopowners balk at the idea of needing to be taught how to apply this type of product, but what Clarity Coat delivers is by far worth the training efforts.  Want to learn more? Check out Clarity Coat’s website at https://claritycoat.com/ (https://claritycoat.com/).  Check out Clarity Coat on LinkedIn at https://www.linkedin.com/company/claritycoat/ (https://www.linkedin.com/company/claritycoat/).  Check out Adam Huber on LinkedIn at https://www.linkedin.com/in/adam-huber-claritycoat/ (https://www.linkedin.com/in/adam-huber-claritycoat/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the co-founder of https://www.i-fearless.com/?r_done=1 (I-Fearless), David Stone.  I-Fearless helps left-brainers in tech and engineering conquer self-doubt and imposter syndrome. David shares that from the beginning, many of us are conditioned to believe everything we do is not enough. Fear is the common denominator throughout all of this. Infants are only born with two fears; falling and loud noises, David shares. Every fear we pick up on in life is conditioned at some point. Many of us live in fear and anxiety everyday, but this isn’t healthy or sustainable.  For one thing, the solution to imposter sydrome isn’t merely achieving more success. David shares his three step framework when it comes to tackling this pervasive form of self doubt. The first step is to shift your thoughts in order to stop the spiral of imposter syndrome. You need to shift your thinking to focus on your accomplishments as they are. If you interrupt the imposter syndrome habits and negativity patterns with this method, you will establish a focused achievement pattern in your thinking.  The next step is to release your anxiety. David walks his clients through a guided meditation, especially relating to where the body physically stores this stress. The third step is to lock in these practices by establishing these habits; replace your negative thoughts with thoughts of gratitude and purpose, and always take instant action when feeling sensations of self-doubt. Taking control of your fear and imposter syndrome is a vital piece of establishing these habits. Don’t doubt your ability to achieve the challenges in front of you; when it all comes down to it, the worst time to have self-doubt is when you’re in problem solving mode. David says to consider everything you’ve ever overcome until that point in your life and to trust you have the ability to achieve whatever you set out to do. When you have a thought like, “I don’t belong here,” reflect on everything you have done until that point to achieve the success you have. You do belong, because you got yourself there in the first place. Trust yourself and reframe your thinking around your self-doubt.  David shares a great morning ritual to practice when working on self-doubt. First, wake up and find things to be grateful for. Don’t be vague, either; find very specific and different things to have gratitude for every day. He also recommends listening to a meditation each morning to help to ground yourself and help to instill mindfulness.  Check out David’s FREE guide, The Left-Brainer’s Guide to Anti-Anxiety Journaling at https://www.i-fearless.com/josh (https://www.i-fearless.com/josh).  Want to learn more? Check out I-Fearless’s website at https://www.i-fearless.com/?r_done=1 (https://www.i-fearless.com/).  Check out I-Fearless on LinkedIn at https://www.linkedin.com/company/i-fearless/ (https://www.linkedin.com/company/i-fearless/).  Check out David Stone on LinkedIn at https://www.linkedin.com/in/davidstone-ifearless/ (https://www.linkedin.com/in/davidstone-ifearless/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder and CEO of https://www.mainstreet.com/ (MainStreet), Doug Ludlow.  MainStreet works with small businesses to help them use their time more efficiently to build their business. Between managing administrative tasks and finances, business owners have no time left to actually grow their company. MainStreet makes it easier than ever and puts your fintech stack in one place.  MainStreet started with wedge products that provided unique value to their customers. The first product they launched was a tax credit offering – less than 2% of small startups and businesses collect the tax credits they’re eligible for. MainStreet made it easier than ever to sign up for their engine so that you could be informed on how to take advantage of those tax credits.  You first have to consider what advantages the larger, more successful companies have in order to determine what products to design for small businesses. Doug shares that MainStreet takes these concepts and advantages and shrinks them down into democratized product offerings that are more accessible to a small business owner. Doug explains that their products are meant to replace teams – their goal is to replace banking services for small business owners, who act a lot more like consumers than enterprises. You have to make financial tools easy and seamless in order to appeal to a SMB owner.  Josh and Doug discuss the need for a product that makes getting tax credits easy for entrepreneurs. According to MainStreet’s website, “The Federal R&D Credit is designed to incentivize companies who bring new products to market. Think of this program as the IRS’s way of rewarding businesses that prioritize innovation. Startups and Fortune 500 companies alike claim billions of dollars a year in R&D tax credits — but the process to access this money is complex and time-consuming. That's where MainStreet comes in. They take the guesswork (and the legwork) out of tax credits and pass the savings onto you.” There’s a scientific method when it comes to experimenting with tax credits. The government wants to incentivize innovation, but it takes trial and error to figure out what your business is eligible for. Their website states that, “MainStreet takes a holistic approach to small business management so you can grow your business smarter, not harder. From government tax credits to treasury management to exclusive savings on the tools you use every day, they save you thousands of dollars, hundreds of hours, and countless headaches.” Want to learn more? Check out MainStreet’s website at https://www.mainstreet.com/ (https://www.mainstreet.com/).  Check out MainStreet on LinkedIn at https://www.linkedin.com/company/workonmainstreet/ (https://www.linkedin.com/company/workonmainstreet/).  Check out Doug Ludlow on LinkedIn at https://www.linkedin.com/in/dougludlow/ (https://www.linkedin.com/in/dougludlow/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder and CEO of https://draft.dev/ (Draft.Dev), Karl Hughes.  Draft.Dev writes technical content for companies that want to reach software engineers. Typically, the companies Draft.Dev works with are businesses that design tools for software engineers. They create content around things like continuous integration platforms and other complex software tools. The main issue companies experience is that they actually need someone with a software development background to write this technical content. This is where Draft.Dev comes in - they have the software expertise and a background in creating strong content. They married these ideas and Draft.Dev was born.  Karl explains that Draft.Dev typically works with publicly traded companies that build platforms and  tools for software developers and engineers. He shares that, when marketing to this demographic, you have to not only explain the benefits of your tool or platform; you have to demonstrate the practical uses and applications of it. This requires a level of technical expertise, and traditional marketing teams struggle immensely with this.  Josh and Karl also discuss what the market traditionally does outside of the solutions Draft.Dev offers. Karl says that developers are notoriously hard to reach and market to. They’ll block ads or email addresses – marketing to such a savvy group of prospects requires avoiding hard selling to them. You have to come off as authentic and authoritative in the space; in other words, your marketing team needs to know their stuff.  When you’re writing complex and deep content, you need to come off as an expert. The standard freelance copywriter won’t always know if what they’re saying is totally accurate in such niches. You have to outsource the expertise itself to capture that essence in your content. Many companies now hire specialized developer marketing teams because these issues with content are so pervasive in the space. Draft.Dev manages to differentiate themselves in their niche, which has resulted in rapid growth for them. Draft.Dev doesn’t have many competitors at this time. They stand out in their space and much of their business is word of mouth. Their team has over 150 writers (and they’re still growing). They have blown up with success in the year and a half since they launched. Karl explains that their team of technical writers and editors is their major differentiator; they’re dedicated to accurate, expert technical information paired with remarkable content creation and storytelling.  Want to learn more? Check out Draft.Dev’s website at https://draft.dev/ (https://draft.dev/).  Check out Draft.Dev on LinkedIn at https://www.linkedin.com/company/draft-dev/ (https://www.linkedin.com/company/draft-dev/).  Check out Karl Hughes on LinkedIn at https://www.linkedin.com/in/karllhughes/ (https://www.linkedin.com/in/karllhughes/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the CEO and founder of https://www.forma.ai/ (Forma.ai), Nabeil Alazzam. Forma.ai changes the way large organizations pay and motivate their sales teams. There are 50 million sales representatives across North America that are paid on a variable compensation structure. How they’re paid is based on how well they do. Poorly managed compensation is one of the biggest pain points in this space right now. Forma.ai not only automates the payout process for these incentives, but they leverage AI to curate the best incentive structures to drive the right behaviors and ultimately raise the whole company’s top line.  But how do payout disputes even happen? Nabeil explains that in sales, because it’s dynamic, it’s calculated using business rules. If you consider the flux of an organization, sales compensation isn’t static. Enterprises have to individually calculate what to pay each of their sales reps and you have to be able to transparently iterate this to your rep. Nabeil says that software development has paved the way to fix this issue through the form of automation. The problem is that there isn’t yet data to show what really incentives sales teams. Not enough businesses actually look at this data and pivot their compensation model. This is one of many things that Forma.ai seeks to shine light on in the niche focus that is sales rep compensation. There are a few issues Nabeil shares that he’s seen in his space. He shares ultimately, some of these enterprises aren’t properly paying for performance. The ideal compensation structure should see your top performers getting paid 2 to 3 times the average. If a handful of sales reps are the revenue engine of your business, pay them generously; you don't want them seeking out your competitors. You have to pay for performance. On the other hand, you can’t overpay underperformers. If you pay more for your best performers and don’t keep on those that underperform, what you spend won’t change, your money will just be better spent. This is the model Forma.ai follows.  Businesses require agility and stay on top of trends to future proof. Looking at your sales compensation model is a crucial piece of looking at your business on a fundamental and operational level. Assess your business, leverage data to be more agile, and pay properly for performance.  Want to learn more? Check out Formai.ai’ website at https://www.forma.ai/ (https://www.forma.ai/).   Check out Forma.ai on LinkedIn at https://www.linkedin.com/company/forma-ai/ (https://www.linkedin.com/company/forma-ai/).  Check out Nabeil Alazzam on LinkedIn at https://www.linkedin.com/in/nabeilalazzam/ (https://www.linkedin.com/in/nabeilalazzam/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass). 
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder of https://thethoughtleaders.co/ (The Thought Leaders), Doug McIsaac. Doug helps coaches and consultants multiply their impact, influence, and income without multiplying their hours. He also saves them from billing by the hour. Doug found that, after years of doing lead generation with his company https://socialmontana.com/ (Social Montana), his coach and consultant clients would cancel their lead generation services when they’d get busy. After sometime, they’d call him back frantically after not closing the expected amount of deals. Doug realized he needed to show these coaches and consultants how to level things out and earn recurring income from various different sources.  Doug teaches his clients how to create courses and programs as well as funnels on top of their existing work – without adding a lot of time to their day to day. He shows them the tools of how to be successful without getting stuck in the weeds of their business. He shares that the more money you make as a coach, chances are your quality of life has decreased somewhat.  Doug has been a consultant since 1997, so he has a deep level of experience with reaching high levels of success in his space. He was used to billing by the hour, but they soon realized there were issues with that business model. He ultimately developed a different approach and at the time, his company systemized this.  Along the way, Doug shares that he found a love for helping coaches and consultants use better business practices, and so that is where he turned his focus. Josh and Doug discuss where courses fit in for couches. Most clients want everything done for them or only want the information they need. Courses should be aimed at teaching your clients’ staff how to do the more in depth tasks. Doug also suggests that if you’re trying to attract higher level clients, offer a mastermind.  Doug and Josh discuss best practices when trying to implement a program or course into your business. Doug explains that you need to take the knowledge you have and turn it into a course for your prospects that can’t afford one on one time with you. Doug shares that he works often with clients who have a client base, and so they can sell their course to their client base.  Doug recommends delineating your knowledge into categories; what can you make into a course, what needs your one on one attention, and what can be used to build a mastermind? Start asking yourself these questions if you’re a coach or consultant looking to create a program or course offerings.  Want to learn more? Check out The Thought Leaders’ website at https://thethoughtleaders.co/ (https://thethoughtleaders.co/).   Check out The Thought Leaders on LinkedIn at https://www.linkedin.com/company/thethoughtleaders/ (https://www.linkedin.com/company/thethoughtleaders/).  Check out Doug McIsaac on LinkedIn at https://www.linkedin.com/in/dougmcisaac/ (https://www.linkedin.com/in/dougmcisaac/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the founder and CEO of https://sartorisdigital.com/ (Sartoris Digital), Nick Collins.  Sartoris Digital helps their clients put their business in the ‘right time’ and position to serve their ideal prospects. Nick and his team have worked with major companies such as Ford, AT&T, Johnson & Johnson, United, Wilson, and more. Sartoris has done a broad array of work for these larger companies over the years.  Josh and Nick also discuss how Sartoris Digital helps to develop apps. Nick shares that everything Sartoris does is tailored to their clients. They go through an initial ‘fitting’ process with their clients in order to determine their unique, individual needs. From there, Sartoris Digital will custom curate an online experience for their client that is significantly unique. Nothing Nick and his team does is ‘off the shelf’ – which is why they decided to offer app development as a service. Their clients needed better ways to engage and connect with their communities. Applications offer unique, game-changing engagement opportunities between a company and its audience.  Nick explains that his reputation and quality of work are what propelled Sartoris Digital into the massive success it has seen. Nick was fortunate enough to grow in his career by focusing on both design and engineering, which gave him an edge in his field. For the first five years Sartoris was in business, it did zero marketing. Their 7-figure business was purely word of mouth during that time.  Nick shares an important principle; always, to the best of your ability, do what you say you will do, when you say you will do it. Overpromising and under delivering leaves a bad taste in everyone’s mouth. Don’t put yourself or your team in a position to miss deadlines because you want to sweeten the pot. Set realistic deadlines and make an effort to truly meet those obligations in order to build your reputation.  Nick and Josh also talk about how to drive traffic to your business as a coach or consultant. As a coach, your business is almost solely based on reputation. He stresses to only put money into what will truly provide value to your clients. 80% of courses go unfinished because they don’t offer the value the client is looking for. Every time you have someone drop off your programs or courses for this reason, it dings your reputation. Your priority should be to provide the most premium, high level value possible to your clients. If something isn’t providing that value, or that specific program isn’t a fit for a prospect, don’t continue to sell that program. Selling with integrity will pay off because it will strengthen your reputation tenfold.  Want to learn more? Check out Sartoris Digital’s website at https://sartorisdigital.com/ (https://sartorisdigital.com/).  Check out Sartoris Digital on LinkedIn at https://www.linkedin.com/company/sartoris/ (https://www.linkedin.com/company/sartoris/).  Check out Nick Collins on LinkedIn at https://www.linkedin.com/in/ndcollins/ (https://www.linkedin.com/in/ndcollins/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass). 
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to networking concierge, author, motivational speaker, podcaster, and the man known as “The Guy Who Knows a Guy”, https://www.guywhoknowsaguy.com/ (Michael Whitehouse). Michael collects and connects people, so to speak. He loves fostering connections that provide value. Over time, he connected more and more people and realized this was a skill he could teach others, so he went on to write The Guy Who Knows a Guy book. He was then asked to speak at networking events and engagements, and it had been several years before he realized he could turn his networking skill into a business for himself.  Now, Michael is a networking concierge and makes connections and introductions for a living. He shares that he needed to learn how to support himself so he could connect people even more. He works with high revenue individuals who might know how to network, but who simply don’t have the time. Michael explains that he goes to events on retainer for his clients and meets people for them. He doesn’t necessarily seek to sell anything, but rather he seeks fits for joint ventures or strategic partnerships. Michael spends the time with these prospects and vets them for his clients so they don’t have to, which is where the value occurs.  More specifically, Michael tends to work with high level entrepreneurs that have already reached a good level of success but need to outsource for the sake of time. He also iterates that his work is meant to be done alongside other efforts and he doesn’t replace outreach efforts, he bolsters connections. Michael’s audience is the entrepreneurial space, specifically coaches, authors, speakers, trainers, and consultants. Most of what Michael has done in the last couple of years has been totally remote, and the pandemic allowed him to virtually branch out and network globally. As long as you leverage your one on one meetings, you can build a network totally virtually, Michael shares.  Michel recommends going into a conversation to identify someone’s pain points first, then start considering how you can help them solve those issues. At that point, perhaps you can help them or you know someone who can. Either way, always come from a place of service first and don’t have a set goal of ‘selling’ to them. Problem solve for your network and give them value first and you will certainly continue to make good, lucrative connections.   Want to learn more? Check out Michael Whitehouse’s website at https://www.guywhoknowsaguy.com/ (https://www.guywhoknowsaguy.com/).   Check out The Guy Who Knows a Guy on LinkedIn at https://www.linkedin.com/company/gwkag/ (https://www.linkedin.com/company/gwkag/).  Check out Michael Whitehouse on LinkedIn at https://www.linkedin.com/in/mwhitehouse/ (https://www.linkedin.com/in/mwhitehouse/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the founder and CEO of https://pushbuttonpodcasts.com/ (Pushbutton Podcasts), Richard Matthews.  Pushbutton Podcasts is a full service podcasting agency that focuses on small business get into the small marketing game. Pushbutton Podcasts makes it as easy as ‘pushing the start and stop button’ for their clients to be podcasters. They handle everything from show notes and production to publication and derivative content. Richard and his team help their clients leverage their content and distribute it across all platforms, all on their behalf.    Josh and Richard discuss how working with Pushbutton Podcasts would differ from someone trying to produce their own podcast in house. Richard explains that Pushbutton can replace or work alongside a social media manager to create and distribute the content from scratch. Pushbutton takes care of everything, which means you don’t need to hire an entire team on your end to publish your content. When you don’t have to worry about hiring editors, copywriters, social media managers, and more, you can focus on adding value to your content.  Richard shares three things you need to consider when deciding to start a podcast; attention, awareness, and authority. When it comes to ‘attention’, you have to be visible in your market before you’re able to do anything; you need to have people’s attention. You need to show up with high quality content and value to stand out in your space, so this is how you drum up awareness. Once you deliver that quality content consistently enough, the authority comes along with that.  Josh and Richard also explore setting expectations with entrepreneurs looking to start a podcast. Richard shares that he tells his clients that if they’re looking to increase sales and grow revenue, there’s three things you need. You need an audience, which you can grow through bought ads, through ‘borrowing’ them (podcast guesting, strategic partnerships, etc.), or by building them. The difference between these is how long it takes to see ROI and how much you need to invest on the front end.  If you put the time and effort into building an audience, you will have the authority and awareness you need to generate revenue. You need to strategically build, borrow, and buy simultaneously as you grow, Richard explains. While you can use one primary method as your main source, don’t put all of your eggs in one basket when it comes to creating your podcast audience. Richard says that odcasting is a high-intimacy sort of content. People listen to your podcast when they cook, drive, work out, etc. This means you’re in someone’s ear and domestic life, perhaps on a daily basis. You don’t need to go ‘big’ when it comes to audience numbers, you just need to know how to connect with your core audience. Want to learn more? Check out Pushbutton Podcast’s website at https://pushbuttonpodcasts.com/ (https://pushbuttonpodcasts.com/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass). 
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the founder and CEO of https://prominencepublishing.com/ (Prominence Publishing), Suzanne Doyle-Ingram.  Prominence Publishing is a publishing company that exclusively works with business professionals to write non-fiction books. They work with professionals who want to use their book to leverage and position themselves better within their vertical. Suzanne explains that they help busy business owners effectively manage their book and leverage it to get more clients. They also teach these professionals how to sell their books.  Suzanne shares that one of the biggest issues she sees is that entrepreneurs don’t utilize their book properly. Prominence Publishing decided to launch a new program called “Beyond the Book” that teaches professionals and authors what they should do after the book is published. A book will always give you more perceived authority, Suzanne explains. A podcast, journalist, client, or anyone else in your sphere will almost always choose an author over someone who isn’t. It affords that extra authority in your space and sets you apart enough so that you seem more credible to audiences.  Suzanne also discusses a trend she’s observed in her space. Many business owners, coaches, and consultants like to sell their books for ‘free’, the buyer only pays for shipping. She explains that, while this might work for business owners who have $50K to spend on advertising, it isn’t feasible for small business owners or professionals trying to get their book out there. Only use this method when you have a dialed-in back end and the cash to spend on marketing.  Josh and Suzanne also explore how people tend to read books in this day and age. She shares that only 20% of books are actually read to completion; most people don’t read books in their entirety anymore. This is why it’s important to design your book carefully and utilize an outline. You have to detach emotionally from your book and focus only on what will provide value to your reader. On top of that, you should always put a call to action in your book as well to engage with and connect to the reader. You should always be leveraging your book. Suzanne shares that you should make it obvious you have a book across all of your social media accounts. Everywhere you appear on the internet, add your book somewhere on that page. Beyond that, don’t ask people to buy it; demonstrate why you have authority and why your book might benefit them. Don’t forget to engage with your network and ask others to share your book when the time and circumstances are appropriate. Always make sure to leverage your book optimally.  Want to learn more? Check out Prominence Publishing’s website at https://prominencepublishing.com/ (https://prominencepublishing.com/).  Check out Prominence Publishing on LinkedIn at https://www.linkedin.com/company/prominence-publishing/ (https://www.linkedin.com/company/prominence-publishing/).  Check out Suzanne Doyle-Ingram on LinkedIn at https://www.linkedin.com/in/suzannedoyleingram/ (https://www.linkedin.com/in/suzannedoyleingram/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of https://www.pikmykid.com/ (Pikmykid), Pat Bhava.  Pikmykid provides dismissal automation solutions to schools so that children and parents don’t need to wait longer than necessary to be picked up from school. Their solutions make things easier for parents and kids and allows teachers to spend more time focusing on what really matters.  Pat explains that he doesn’t have a background in tech, but he is a serial entrepreneur. He shares that when he was between business ventures some time ago, he would spend that time helping out with his kids, especially picking them up from school. This was when Pat really saw the chaos that is after-school dismissal in America. Worst of all, when he finally picked up his daughter, he realized that they put the wrong child in his vehicle. This was when it hit him; there had to be an easier way to approach this. Teachers and Principles are left to their own devices, without any outside support to tackle these issues. Pat explains that he was an outsider initially, and he had to do a lot of research and trial and error in order to find an appropriate technical solution that would actually solve the problem at its core. Another realization Pat had as he and his team developed their solution was that they needed to avoid relying on expensive hardware. Pat was clear on the direction Pikmykid needed to take; they needed to not rely on hardware, not use biometrics, and not involve the children in the responsibility of the platform – all while keeping the children the core focus of it. What they came up with was a unique solution that utilizes digital geofencing software that allows the parents to utilize an app that communicates with the staff at the school. This allows parents to remotely inform school staff and administrators where they are in a carpool line so that things operate as a conveyor system. This unique solution took a lot of time to perfect, but was well worth the effort.  Pat explains that when he first started his business, they tried a B2C approach with parents. However, this failed, he shares. They pivoted to a B2B approach and began offering their solution to schools, and this is where they started to gain traction and success. Pikmykid is driven by their mission to make kids safer and to help teachers spend more time doing their meaningful work.  Want to learn more? Check out Pikmykid’s website at https://www.pikmykid.com/ (https://www.pikmykid.com/).  Check out Pikmykid on LinkedIn at https://www.linkedin.com/company/pikmykid/ (https://www.linkedin.com/company/pikmykid/).  Check out Pat Bhava on LinkedIn at https://www.linkedin.com/in/bhava/ (https://www.linkedin.com/in/bhava/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
  In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of https://www.social27.com/ (Social27), Ike Kehal. Social27 helps host virtual and hybrid events that make an impact. Ike shares that when they went to market in early 2020, once COVID-19 hit, they experienced a boom in business. Their solution was new but grew rapidly during the age of the pandemic. Josh and Ike explore the new future of events. One thing is for certain, hybrid and virtual event experiences are here to stay. But why do we even go to events in the first place? For one thing, we want to hear the brilliant ideas of thought leaders and we want to network with our peers. Understanding why people actually go to events is very important, Ike explains. The reason their customers choose Social27 is because they offered a dialed-in and prescribed, curated event experience. Events should always feel like a curated experience for everyone in attendance. Do all of your networking in advance, Ike says. The time you spend during the event should be used methodically and optimally. Networking before an event is the best way to forge those connections without missing the real value of the event itself. Ike also talks about how long it took him and his team to get Social27 to market. He shares that back in 2012 when he first started trying to strategize building the company, he found that streaming was too expensive for any major players to want to hold virtual events regularly. The age of the pandemic during 2020 is what paved the way for Social27’s fast and successful growth. Now, people need to be virtually connected the majority of the time. This changed the game when it comes to events, and as Josh and Ike agree, this is the new normal. Ike also explains that when the market changed to favor primarily virtual training, we also adopted a newer way of consuming media that was totally curated and easily accessible (now more than ever with streaming prices lower than they were). Ike and his team saw this shift and knew that a boon for virtual events was on the horizon. Social27 wanted to make sure they helped their clients execute hybrid and virtual events correctly. Especially with hybrid events, you have to make sure your mindset is focused on providing an amazing virtual experience along with whatever events you host in person. Social27 doesn’t just deliver effective, curated virtual and hybrid events, but they look to the future so they’re always on the cutting edge. Want to learn more? Check out Social27’s website at https://www.social27.com/ (https://www.social27.com/). Check out Social27 on LinkedIn at https://www.linkedin.com/company/social27/ (https://www.linkedin.com/company/social27/). Check out Ike Kehal on LinkedIn at https://www.linkedin.com/in/ikekehal/ (https://www.linkedin.com/in/ikekehal/). Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the Chief Creative Officer of https://podfestexpo.com/ (Podfest), Chris Krimitsos. Chris has an extensive background in the podcasting space. Podcasting is on demand, searchable audio that's syndicated through the internet, he explains. Podcasts are messengers that people can actually search for and find. They’re also extremely versatile and can serve many different purposes, both creatively and pragmatically. Podcasts also get you in front of people and can be monetized in many different ways.  Josh and Chris also explore the types of listeners podcasts attract. The extremely busy business owner, who may not otherwise have the time to sit through lengthy business lectures, can now passively listen to podcasts on the go. Podcasting is an incredible way to reframe important information into digestible, snackable portions.  Chris stresses the importance of choosing the right name. You need to make sure your podcast is search engine optimized within each player platform and that your podcast name is succinct and easily recognizable. In order to create a successful podcast, it needs a strong foundation.  When you produce content and syndicate it correctly, you’re going to be indexed on some of the best player platforms out there. This is all high domain authority that you can leverage directly. Podcast guesting is not only easy, but it’s a great way to easily get your name out there and circulating. When you guest on podcasts effectively and ensure the audience knows who you are, you will create authority for yourself and forge connections naturally with listeners.  Josh and Chris also explore the misconception that the podcasting space is ‘too crowded.’ Yes, there are lots of podcasts out there. However, if you stay passionate and consistent with your show, position and leverage your content, and be a podcast guest effectively, you can definitely see great results. This is why Chris and the team around Podfest began. They wanted to create an expo that aligned with their dedication to podcasting excellence.  Podfest is a gathering of content creators from across all platforms where experts can exchange ideas and trends. This expo deep dives into hands-on content and offers new, cutting edge strategies to boost the success of your show. Top creators come together at Podfest to share their wisdom and welcome new podcasters to the space with open arms and great information. Podfest 2022 takes place on May 26 - 29. Check out their schedule https://podfestexpo.com/schedule/ (here) and purchase tickets to Podfest 2022 https://podfestexpo.com/tickets/ (here). Want to learn more? Check out Podfest’s website at https://podfestexpo.com/ (https://podfestexpo.com/).  Check out Podfest on LinkedIn at https://www.linkedin.com/company/podfestexpo/ (https://www.linkedin.com/company/podfestexpo/).  Check out Chris Krimitsos on LinkedIn at https://www.linkedin.com/in/chriskrimitsos/ (https://www.linkedin.com/in/chriskrimitsos/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the author of the book https://www.thecyclesbook.com/order/ (Cycles: The Simplest, Proven Method to Innovate Faster While Reducing Risks) and serial entrepreneur, Bryan Cassady.  Bryan explains that he’s helped to build eleven different companies and sold eight of them successfully. He ultimately began dabbling with teaching, where he discovered his passion for helping others learn and improve themselves. He now helps companies innovate faster by reducing their business risks, which is what his book is all about. Mistakes are frequent in the entrepreneurial world, and they’re going to happen no matter what. Bryan says that his book isn’t about avoiding mistakes altogether; it’s about reducing risks. The key to reducing risks is the daily grind. Don’t rely on your ‘next big idea’ as your one and only path; that’s the road with the most risks. Bryan says you should always have a set goal and revisit that goal often to make sure your day to day operations are going in the right direction. If you want to reduce the risks your business needs to take to succeed, dial in your daily grind. Bryan’s book isn’t just what you should do, but it covers how you should do it. If you’re looking to transform your business and align it better with your vision, you have to build, measure, and learn. The ABCs of innovation have been simplified, thanks to Bryan. He says to always start with your ultimate goal. Build a business framework off of that and test it out. The key is to constantly revisit what you’re doing and tweak and improve as you learn. Don’t blindly put a process in place and then walk away from it, assuming it’s working for you. Critically assess these processes in your day to day. Building and, in effect, testing a process should naturally lead into the next steps, which are to measure effectiveness and learn from those results.  Bryan explains that many entrepreneurs burn themselves out after doing this process only once. He explains that in order to set yourself apart from the ‘could be successes’ as an immense success, you have to continue this process consistently. Continue to go back and test your processes. Find what doesn’t work and find the hitches in your processes, then go back and innovate for improvement.  Most companies that see successful innovations will be the first to tell you that what worked for them isn’t what they started with. Innovations themselves should change over time in order to keep up with the needs of your company. You may not get it right the first, second, or even the third time. The key is not just believing in yourself, but being willing to continuously improve incrementally over time. This is how you build a successful business. Bryan shares that innovation isn’t really about creativity, it’s about persistence and constant improvement.   Want to learn more? Check out Bryan’s website at https://www.thecyclesbook.com/ (https://www.thecyclesbook.com/).  Check out Bryan Cassady on LinkedIn at https://www.linkedin.com/in/bryancassady/ (https://www.linkedin.com/in/bryancassady/).   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass). 
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to the CEO and founder of https://www.theconsciousbuilder.com/ (The Conscious Builder) and https://www.consciousbuilderacademy.com/ (The Conscious Builder Academy), Casey Grey. The Conscious Builder, based out of Ottawa in Ontario, Canada, was created on the premise that you should always strive to be a conscientious leader in your space. Casey shares that he founded his business because ultimately, he wants to make a positive impact on the life of everyday people. He set out to lead his business with intention, integrity, and with careful and conscious thought.  The Conscious Builder stands out, first and foremost, because it’s consumer focused. They put out what they wish to attract and tell their prospects that they resonate with their goals. Casey designed his business so he could work with his ideal customers and grow organically through that.  Casey and his team wanted to get their ideology out there and share their message of conscientiousness with the market. He explains that The Conscious Builder Academy was the next logical step in his business journey. He wanted to help other contractors become successful. With the home boom that’s happened in a market that is changing and growing constantly, it’s vital to stay up to date when it comes to operating your construction or contracting business strategically. Between price increases across the board, labor and supply shortages, and uncertain supply chain issues, difficult conversations with clients are on the horizon. The Conscious Builder Academy helps contractors tackle these issues and more.  According to their website, The Conscious Builder Academy is an online school for empowering builders who want to build strong, resilient businesses and better, more efficient buildings.Their website offers courses, toolkits, templates, and more in order to help contractors future-proof their businesses, step by step. Casey also shares that The Conscious Builder Academy will also be launching a Discord server soon to stay connected with their community directly.  The Conscious Builder Academy offers an amazing array of courses for contractors. They offer a conflict resolution toolkit, courses on selling passive houses, increasing profit, managing clients, priming tough conversations with clients, and more. Casey shares that the conflict resolution toolkit especially is quite impactful – and would have greatly helped him in his own lawsuit years ago had he known then what he shares in this kit. Check out the Conscious Builder Academy’s conflict resolution toolkit https://www.consciousbuilderacademy.com/course/priming-tough-conversations (here).  Want to learn more? Check out The Conscious Builder Academy at https://www.consciousbuilderacademy.com/ (https://www.consciousbuilderacademy.com/).  Check out The Conscious Builder’s website at https://www.theconsciousbuilder.com/ (https://www.theconsciousbuilder.com/).  Check out The Conscious Builder on LinkedIn at https://www.linkedin.com/company/the-conscious-builder/ (https://www.linkedin.com/company/the-conscious-builder/).  Check out Casey Grey on LinkedIn at https://www.linkedin.com/in/caseygrey/ (https://www.linkedin.com/in/caseygrey/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks with the original co-founder of 1-800-DENTIST and the author of Shttps://www.amazon.com/Superbold-Under-Confident-Charismatic-90-Days-ebook/dp/B09GBLF982 (uperbold: From Under-Confident to Charismatic in 90 Days), Fred Joyal. Fred has a long and successful background in business. He is the original co-founder of 1-800-DENTIST, which generated over $1 billion in revenue and became the most recognized brand in dental marketing before his exit in 2018. Nowadays, Fred is a speaker and coach who teaches the superpower of boldness to CEOs and teams. Too many entrepreneurs reach age 60 with lots of money from successful business ventures, but their family life and physical conditions aren’t anywhere where they want them to be. The long term growth of a company takes time and hard work, but you need to prioritize what matters most to you. At some point, more money isn’t what is going to makes you truly happy, Fred explains.  The pandemic has shown many of us what really matters to us. Josh and Fred agree that we all need to get out of the “I’ll be happy when” mindset. You need to spend your time the way it matters most to you, and you should focus on being happy no matter where you are on your journey. That’s not always easy, but a mindset shift is the first step to addressing these internal issues.  Fred also talks about why he named his book how he did. “Charisma” implies confidence and a secure sense of self and competence. This is what his book is all about – helping readers with their self confidence. Building your confidence and boldness on a steady basis can not only completely change how people see you, but it will also help you trust yourself. Fred explains that at some point, people around him began to refer to him as charismatic. He says that he realized this stemmed from his confidence and how he connected the people around him through good, authentic and effective communication.  Fred shares that he started as a shy and socially anxious individual but was able to transform himself into a confident, charismatic, well-liked person. He wrote his book with the sole intention of helping others find their inner boldness.  If you liked Fred’s book, he has an upcoming workshop, The Superbold Two-Day Transformation Workshop, held LIVE in Los Angeles, June 24 - 25. Learn more about his workshop at https://fredjoyal.com/workshop/ (https://fredjoyal.com/workshop/).  Want to learn more? Check out Fred Joyal’s website at https://fredjoyal.com/ (https://fredjoyal.com/).  Check out Fred Joyal’s book, Superbold: From Under-Confident to Charismatic in 90 Days on Amazon at https://www.amazon.com/Superbold-Under-Confident-Charismatic-90-Days-ebook/dp/B09GBLF982 (https://www.amazon.com/Superbold-Under-Confident-Charismatic-90-Days-ebook/dp/B09GBLF982).  Check out Fred Joyal on LinkedIn at https://www.linkedin.com/in/fredjoyal/ (https://www.linkedin.com/in/fredjoyal/).    Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to virtual CMO and author, https://virtualcmo.expert/ (Edwin Dearborn).  Edwin shares that he helps companies, who are doing well but don’t have a CMO on board, who want to become more growth-driven. In other words, he’s the perfect fit for a company that doesn’t want to hire a full time CMO but needs that guidance to get to the next level.  Edwin also helps to advise on content creation. A lot of the companies he has worked with have great content ideas but haven’t executed on any of them; Edwin helps with actually pulling the trigger on the content creation process. Josh and Edwin also explore how to approach solving marketing problems in business. Edwin explains that many businesses only see their most immediate or direct problem and not any other issues that negatively impact the business. More often than not, your issues aren’t just chalked up to one problem, but rather several that influence one another. Edwin helps his clients take off their blinders and untangle the web of problems, then he helps create a blueprint that will help those businesses overcome those challenges and get to the next level of growth.  Edwin and Josh agree that a confused mind does nothing. If your marketing and messaging isn’t clear or doesn’t resonate with your target audience, your prospects simply aren’t going to buy. If you’re having leadgen issues, you need to reframe your messaging to actually hit home with your demographic. Do market research to find out how your marketing is actually being perceived and use that feedback to change your ad strategy.  Another important point to consider is keeping up with trends and changes. A CEO that runs all of their own marketing isn’t going to have the bandwidth to continue being their own marketing expert. This is the beauty of hiring a virtual CMO – you can outsource your needs to the experts without necessarily creating a whole new role within your company’s framework. Don’t wait until the last moment to outsource this type of work to a virtual CMO or marketing expert; start working on this early to stay on top of marketing trends and to build your processes effectively from the get go. A good CMO can drive revenue beyond what you might think is possible and this can all be done fractionally and virtually. Edwin shares that he works with ambitious businesses that want to scale. His clients have big dreams and want to create massive amounts of presence in their space.  Want to learn more? Check out Edwin Dearborn’s website at https://virtualcmo.expert/ (https://virtualcmo.expert/).  Check out Edwin Dearborn on LinkedIn at https://www.linkedin.com/in/edwindearborn/ (https://www.linkedin.com/in/edwindearborn/).  Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge talks to leadership coach https://andypetranek.com/ (Andy Petranek). Andy is a life coach who serves a variety of people. His channel isn’t narrow; most of his clients have already achieved some level of success but realize what they’re doing isn’t getting them to their goals. He helps men and women find and achieve their life’s true purpose.  Josh and Andy talk about how goals and life aspirations can change over time. Those who have achieved their surface level goals in life often realize over time that they want something more fulfilling. Josh shares that we should all give ourselves grace when we grow and change; if our desires or goals change, that’s simply a part of life.  Andy explains that one of the biggest emotional obstacles his clients have to overcome is actually breaking from the habits of their current life. Every choice we make has residual effects that linger. The longer we stay in a habitual life cycle, the less we feel like we can deviate from it. Andy shares that breaking this cycle is the first step to changing your life; if you’re unhappy or unfulfilled, don’t continue on the way you have been just because changing things up is frightening and challenging. Getting stuck in these emotional grooves only ever holds us back. The level of honesty you have with yourself is very important, Andy says. Self-awareness and honesty with yourself is required when you make major life changes. When you feel ‘off’ in life but can’t put your finger on why, dive inward and deeply. The more honest you are with yourself, the closer you are to finding the answers to your feelings of lack of fulfillment. Andy describes this as ‘the pit’. We all have our own pits of unhappiness and pain, but many of us avoid exploring them within ourselves. Finding meaning in life requires surveying these internal pits for all they are and changing your life based on what you find. There is also something to be said for having a tenacious attitude and intense determination. You have to take a ‘failure is not an option’ approach and be willing to accept and rise from blunders and fumbles. This is especially true in business, where many entrepreneurs do give up when they feel they aren’t doing well enough in their business. When the stakes only affect you, the business owner, you’re less likely to keep going even when you want to give up. Give yourself and your business the same due diligence you give to others; have tenacity and always be willing to get back up and fight for positive change in your life and in your company.  Want to learn more? Check out Andy Petranek’s website at https://andypetranek.com/ (https://andypetranek.com/).  Check out Andy Petranek on LinkedIn at https://www.linkedin.com/in/andypetranek/ (https://www.linkedin.com/in/andypetranek/).   Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: ✅ We are actively booking guests for our DAILY Entrepreneur Success Podcast.https://upmyinfluence.com/guest ( Schedule HERE). ✅ Are you a 6-figure consultant? Let us fill your sales schedule and move you to 7-figures.https://upmyinfluence.com/b2b ( Learn more here). ✅ Check out our freehttps://upmyinfluence.com/1 ( Authority Transformation Masterclass).   
Comments (3)

District 7 Toastmasters

Jennifer was wonderful and friendly when interviewing District Seven Toastmasters for The Thoughtful Entrepreneur. This was the first time I had been on a podcast, and she made me feel very at ease.It was a great way to be able to talk about what Toastmasters is and our Spring Conference. It was a wonderful experience, especially right after going through the Podcast Guest Mini-Mastery Course.

Jun 2nd
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Josh

Thank you SO much for listening to our show!! 🤓. You are welcome to check out our other UpMyInfluence podcast, Authority Confidential https://bit.ly/2U5xMol and Josh’s other podcast, The SavingsAngel Show https://bit.ly/2tBe4oR

Feb 25th
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Carrie Caulfield Arick

Love this show!

Jun 30th
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