The SHE x SHINES Podcast

Our guest Kris Jones, is the Founder of Red Door Designs, and a StoryBrand guide. If you’re not familiar with StoryBrand, we cannot recommend the book “building a storybrand'' by Donald Miller enough! In fact, Kris was mentored by StoryBrand founder - Donald Miller himself! Kris has over 20 years of experience (and clients like Nike under her belt!). As you’ll hear, she is extremely passionate about helping self-employed women get website copy that sells so they can multiply their revenue and focus on what they do best. Must-hear moments: - The formula for how to use the power of storytelling on your site - Imagery and copywriting tips that convert clients - Must-have website sections - and be sure you peep the blog post for this ep, which gives a few more must-haves! RESOURCES: - Read “Building a Storybrand” by Donald Miller - Free Masterclass "Perfect Your Pitch" with Kris: https://www.claritywithkris.com/ grow.reddoordesigns.com SHOW NOTES // shexshines.com/podcast CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines TEXT US // 215-608-3002

In this episode you’ll hear the replay from an interview we had with Courtney Matthews on The SHEx SHINES Show, airing on Comcast Rise. Courtney is a Tax Accountant and Entrepreneur. Her firm, Mcore Tax and Accounting offers financial services to business owners who need to organize, manage, and understand their business from the inside out. We know this ep is going to be a multiple must-listen for any busy entrepreneur Trying to DIY their biz Must-Hear Moments: - common financial or tax misunderstandings - how to prep for tax season - organizing your finances - and so many more of our community’s FAQs when it comes to taxes! RESOURCES: - Courtney’s Tax Courses: https://www.mcoretax.com/courses SHOW NOTES // shexshines.com/podcast CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines TEXT US // 215-608-3002

One of our favorite things about the entrepreneurial community is just that… community! And getting to connect with fellow multipassionate entrepreneurs is just the best. So you can imagine how excited Anna Laura was to sit down as a guest with Jennie O’Connor on her podcast, Multipassionate Like A Boss. Must-hear Moments: - How entrepreneurship was modeled by Anna Laura’s childhood - Taking action from a place of alignment, - Using dance parties as a remedy for Imposter Syndrome. RESOURCES: - The Multi-Passionate Like a Boss Podcast - https://jennieoconnor.com/multipassionate-like-a-boss-the-podcast/ SHOW NOTES // shexshines.com/podcast CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines TEXT US // 215-608-3002

Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses and mentorship program, she gives you the lather-rinse-repeat formula for more visibility, without spinning on social media or wasting more money on Facebook ads. Her clients go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status by getting featured on major media like FOX, NBC, Forbes, Inc., and more.) MUST-HEAR MOMENTS: - How mulitpassionates can achieve consistent visibility, without overwhelm - Lisa’s simplified publicity plan to attracting more clients - The ABC’s of your publicity goals And more! RESOURCES: - Learn the best way for YOU to get visibility online as a coach at www.lisasimonerichards.com/quiz - Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor SHOW NOTES // shexshines.com/podcast CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines TEXT US // 215-608-3002

Meet Jennifer Spivak, your new favorite CEO & ads manager who’s sharing her industry secrets on how to use your own personal stories & values to grow a successful business! In this conversation you’ll hear Jennifer’s own personal stories and how they influenced the all-female ad agency she currently runs. She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns. From a natural-born entrepreneur running carnivals in her Queens neighborhood to escaping an abusive relationship to creating a business that focuses on female empowerment and financial independence…you don’t want to miss this jam-packed episode! Must-hear moments: - Using your personal story & values to grow a successful business - The multipassionate’s trick for finding your focus - How to create your business mission & vision when you feel stuck - Should you be using ads? RESOURCES: - The Ad Girls' list of 100 Creative Ad Ideas That Make Competition Irrelevant: https://theadgirls.com/sheshines - Work with The Ad Girls: https://apply.theadgirls.com/optin1626898777623 TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

So you want to start a podcast – and don’t want to buy a course? Then this episode is just for you. If we can DIY our podcast, we know you can, too! We’ll cover everything from how to write your podcast description to getting ready to hit publish. We’ll cover: - Podcast Foundations (the about/elevator pitch, target listeners, the format) - Planning Stages (equipment, scripting, guests) - Editing/Recording/Publishing - Promoting - Tips to systemize all of these steps And we’ll let you in on a secret: all the information in this episode is from all our research and tested methods from our very own Podcast Planning Doc we used when created SHE x SHINES Podcast.⠀⠀⠀⠀⠀⠀⠀⠀⠀ SHOW NOTES // shexshines.com/podcast TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy

If you’re on the struggle bus with managing your work-life on top of your personal life and, oh hello, relationship, whaaa, we’ve got you covered with this ep! Michelle Wax is a dating coach that helps you end your dating frustration and get more time and energy back in your adventure to creating a great relationship. Michelle is a 4 time entrepreneur that ties in mindset, science, and psychology into her Be the One method to attract your partner with more ease and more joy. She has interviewed hundreds of people across 50 states on how they create more joy and fulfillment in their own lives and it all comes back to one thing - relationships. In this episode, we dive into advice & strategy with Michelle on how to juggle your work, life, and the relationships in it. RESOURCES: - Receive your Dating Profile Audit & Check out the “Be The One Accelerator” at www.michellewax.com - Follow Michelle on Instagram: www.instagram.com/michellewaxdating - Michelle’s American Happiness Documentary - https://american-happiness.com/documentary - Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor - 4hour work week - https://amzn.to/3I1LxhH TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

You may remember today’s guest from a roundtable episode of the SXS Podcast, and we just love her spirit and her energy so much that we had to have her come on our TV show, too! That’s right we’re talking about the one and only Dr. O! Dr O is SO many things - the very definition of multipassionate, philanthropist, public speaker, educator, author, mother of 3 boys, entrepreneur, as well as the CEO of HD Pro Global Beauty Institute and Body Med Spa. What you’re about to hear is from her interview with us on the SXS Show, which airs on Comcast RISE. When our VIP mentor clients need a boost in confidence selling, this ep is one of your top recommendations. You’re going to love it! Must-hear moments: → how building a solid brand and community has contributed to her success → unique ways she engages with her clients → how to brand yourself in a saturated market RESOURCES: - Dr. O’s Instagram: http://www.instagram.com/droj.hdproglobal - Dr. O’s Website: https://drojspeaks.com/ - Become a MedSpa Beauty Boss with HD Pro Global with Dr. O: https://hdproglobal.com/independent-medspa-franchise-program/ TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

So you want to spend time with your boo. You want time to workout. You need to work on your business outside of work. Oh wait and there's your job. And dog walks. How do you juggle it all?! If you’re starting a lot of things without seeing them to completion, we’re bringing you 10 SIMPLE WAYS to reach your goals without the burnout. We recommend listening to this one on the way home from work and you're thinking "I just can't..." …when you need to work on your biz. Slide into our DMs @shexshines and let us know which tip you’re going to implement this week to help prevent or overcome your burnout and overwhelm! You don’t want to miss tips on: → delegating & creating boundaries → gaining the confidence to say “no” → managing your time successfully between all your roles RESOURCES: - Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor - The Multipassionate Entrepreneur Playbook: https://www.shexshines.com/playbook TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

We sat down with former SXS VIP Mentorship client Haley McDevitt, Lead Photographer and Owner of Perennial Photography, as well as a marketing director. Haley initially reached out to us for mentorship because she started to get anxious about being an entrepreneur. (Maybe you can relate!) She had questions about things like taxes and managing her full time job on top of a growing photography business. Haley’s mission is to foster connectedness and vulnerability in the world through photography and deep conversations. Perennial is a wedding and lifestyle photography brand, created with the dream of being so much more! Throughout our time together we not only helped Haley answer those tough questions like “how do I make my biz legit?”, taxes for entrepreneurs, and finding balance but we were also able to help her lay the steps so she can grow into her next steps as a biz owner - starting her podcast, and eventually owning a wedding venue. Must-Hear Moments: - Listen in to hear the BTS of her mentorship with us - tips on owning your finances - how Haley manages to DIY her beautiful biz while working full time - and sooo much more! RESOURCES: - Visit the Perennial Feels website: www.Perennialfeels.com - Follow Perennial Feels on Instagram: www.instagram.com/perennialfeels - Connect with brand & graphic design strategist Sasha at Daring Creative Co: https://daringcreative.co/ - DIY your LLC like us and Haley at Legalzoom: https://www.legalzoom.com/ - Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

Why are we so passionate about you multipassionates? Well, for one thing, it’s because we’re also multipassionate! You might have heard our twisty rollercoaster story about how we ended up here at SXS, but you may not know that in addition to SXS, we each have our own businesses: Alex is the owner of speech pathology private practice the ww group, and Anna Laura is the owner of a brand and product photography business for women-owned brands, called The Shine Studio. So we thought we’d dive into each of these businesses, and share why we started, what it’s been like to DIY our business, and changes we’ve made over time, including exactly what we invest in every year to keep our businesses going strong. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You don’t want to miss: → BTS of creating The Shine Studio Co & The Wynter Wellness Group → what we decided to DIY vs. invest and why → pros/cons of the DIY life → how Alex built her website in under 2 hours RESOURCES: - Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor - The Passion to Profit Playbook: https://www.shexshines.com/playbook - Time blocking for the multipassionate entrepreneur, Episode 086 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/086-time-blocking-for-the-multipassionate-entrepreneur/id1501727114?i=1000542695907 TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

We created the ultimate DIY your biz too, for multipassionates - The Passion to Profit Playbook. Our goal is to help you ditch the overwhelm growing your brand so you know exactly what needs to get done and when. This playbook is a roadmap to your mindset, content, and sales to grow a profitable brand. The first stop on your road to a profitable brand…learning how to own it! ..aka your mindset ⠀⠀⠀⠀⠀⠀⠀⠀⠀ You don’t want to miss: → how to nail your elevator pitch every time → why you shouldn’t start your business with creating an avatar → our favorite multipassionate tool to get you unstuck → community wins using The Passion to Profit Playbook RESOURCES: Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor The Passion to Profit Playbook: https://www.shexshines.com/playbook TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

Can you believe that “how to start a business” was one of the most popular internet searches was last year ?! We totally can, because it’s one of the most frequent questions we get from the ladies in our SXS VIP mentorship program. They want to know how to make your business legitimate before launching or before they take the plunge into full time entrepreneurship. Some are transitioning to full time entrepreneur while some still love their full time job and the freedom to grow a business alongside it. From scaling their photography business, to deciding to launch that ebook, to finalizing their own speech therapy private practice, so many of our clients took the next steps in locking down their offers and scaling their business. Sound like you? Let’s get into it! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Learn how to: → open a business bank account → Find Easy to understand and nonjudgy financial resources to help you track expenses and set goals → How to get an LLC → Draft the Contracts you need to protect your brand RESOURCES: - Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor - How to How to Make Informed Money Decisions with Kristy Runzer, Owner of OnRoute Financial, Episode 016 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/016-make-informed-money-decisions-with-kristy-runzer/id1501727114?i=1000476422392 - Taxes 101: financial prep for the multipassionate entrepreneur with Courtney Matthews, tax accountant, Episode 099 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/099-taxes-101-financial-prep-for-the-multipassionate/id1501727114?i=1000551751997 - The legal basics of protecting your business with Taylor Tieman, attorney & founder Legalmiga, from The SXS Show on Comcast RISE, Episode 083 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/083-the-legal-basics-of-protecting-your-business/id1501727114?i=1000540364143 - The Legalmiga Library, your one-stop legal shop for protecting your business from the get-go from Taylor Tieman: https://www.ttiemanlaw.com/legalmigalibrary - How to get your EIN: https://www.irs.gov/businesses/small-businesses-self-employed/apply-for-an-employer-identification-number-ein-online TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

If you feel like your content is a litttttle stale or maybe consistency is the issue that’s been nagging you recently, this is the perfect episode for you. In this recording from The SHE x SHINES Show on Comcast RISE, you’ll go BTS with us as we sat down with Jourdan Guyton, coach and content strategist. Jourdan teaches Female Coaches & Creators How To Create Profitable Content With Ease. From her entertainment background to launching her business during COVID, Jourdan is spilling all the tea on how she turned her love of content creation into a 6-figure biz in under a year. Plus with Cardi B and Ma$e references, you don’t want to miss this one. Must-hear moments: - Jourdan’s 10 year background in TV (including the Maury Show & BET!) and how it influenced one of the pillars of her business - 3 steps to establish yourself online & confidently create content - The exact type of content that will help you go from producing content that goes unseen, to content that makes your business money and attract clients. - How to sell when you don’t have a sales background RESOURCES: - Jourdan’s Instagram - https://www.instagram.com/jourdanguyton/ - Jourdan’s FB group - Female Entrepreneurs: Content & Community - https://www.facebook.com/groups/contentandcommunity - The Courageous Content Academy - Jourdan’s group coaching program - https://thecceacademy.teachable.com/ TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

We aren't’ going to tell you that you HAVE to quit your job to be a successful entrepreneur. But if your champagne dream doesn’t include your current 9-5, we want to give you some tips here from our own experience, as well as what we provided a past mentorship client before she left her 9-5 corporate job to pursue her photography biz full time. Must-hear moments: → How to balance being present but one foot is out the door → Financial planning essentials before quitting your job → How to set yourself up for success months in advance → Creating a to-do list that won’t overwhelm you RESOURCES: - Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor - How to How to Make Informed Money Decisions with Kristy Runzer, Owner of OnRoute Financial, Episode 016 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/016-make-informed-money-decisions-with-kristy-runzer/id1501727114?i=1000476422392 - How to manage your time and increase focus as a multipassionate woman with Sade Jones, Episode 043 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/043-how-to-manage-your-time-increase-focus-as-multipassionate/id1501727114?i=1000501604134 - Time blocking for the multipassionate entrepreneur, Episode 086 of The SHE x SHINES Podcast: https://podcasts.apple.com/us/podcast/086-time-blocking-for-the-multipassionate-entrepreneur/id1501727114?i=1000542695907 TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

Dear multipassionates feeling the burnout, this episode is for you! We sat down with the "3rd long lost member of SXS", Krista Marie, to chat all about how multipassionates can get back on track with their goals, after a season of burnout. Krista’s multipassionate background as an HR employee turned full time entrepreneur, on top of hosting a membership and podcast…makes her an expert voice on this topic. We know you’re wearing all the hats and currently the wheels are spinning out. Take a deep breath. Hit play. We gotchu. Listen in to learn: → What to do when burnout impacts your creativity → 5 steps to beat burnout → Using creative visualization to reach your goals (minus the “woo woo”) Connect with Krista: • Website: https://shecallshershots.com/ • IG: https://www.instagram.com/heykristamarie • She Calls Her Shots Podcast : https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171 • Join the SHE x SHINES mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

In this episode you’ll meet Latesha Lynch, Branding & Organic Marketing Coach & Consultant. Grab a pen and paper because she’s giving you an easy-to-implement strategy to market your next launch… without the use of paid ads! So what does that mean for your business? Well for one, less marketing expenses, which is always a good thing! Latesha is also dropping advice for multipassionates to ensure your branding speaks to a specific customer experience, organic marketing techniques you can use for your next launch, and she’s also breaking down types of video content to increase your sales. You don’t want to miss: - Organic marketing techniques to use for your next launch - Advice for multipassionates on how to speak to a specific customer experience - A breakdown of video content that will increase your sales RESOURCES: - The afraid don't get paid: secrets to selling in the DMs ft. Candace Chatman - Episode 098 of The SXS Podcast: https://podcasts.apple.com/us/podcast/098-selling-in-the-dms-with-candace-chatman/id1501727114?i=1000551023104 TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

In this episode, we talk with Shana about what it means to be a multi-passionate entrepreneur and why so many people find themselves looking for more than a traditional career path. Here our experiences with creating and managing multiple businesses and how we teach multipassionates to turn your time sucking side hustle to a champagne dream business. Listen in to learn how to: → Change your time-sucking side hustle into a money-making business → Get the support you need to find your passion in business → Grow and manage multiple businesses. RESOURCES: Join the SXS mentorship waitlist: https://mailchi.mp/c5ee51952c0d/mentor TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

You heard in an older episode of the SXS podcast how our VIP mentorship client Haley more than 4x’d her income from May to October of 2021 from $1400 in May using paid ads, to $6k+ in October alone. Be sure you give that episode a listen for the complete breakdown of how she scaled her business without the use of paid ads using the multipassionate content strategy. In this episode, we’re going to give you some more tangible tips & strategy on how to grow your business without spending a dime! But before we share that, we’re going to talk to an expert. Get ready to tune into our conversation with Elizabeth Averyanova, Founder and CEO "Studio Classica". Elizabeth helps online coaches, purpose-driven female entrepreneurs and course creators to scale their businesses with an impactful, beautiful design so that they can attract dream clients, elevate their online presence, and book out their offers while creating a lasting impact in the world. She specializes in impactful Kajabi websites, sales pages design, and online coaching program launches. You don’t want to miss: - Advice on narrowing down your focus to find that dream client - Branding & design changes you can make to help convert your audience into paying clients - How to automate & streamline your business while elevating the customer experience using Kajabi RESOURCES - Essential Checklist for Starting your Kajabi Platform: https://www.studioclassica.com/kajabi-checklist TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast

What comes to your mind when you think of network marketing? Maybe you love it, maybe it’s not for you, or maybe you haven’t ever heard of it! If you’re like us, network marketing was the little spark that lit our entrepreneurial flame. And we know we aren’t the only ones! Today you’re going to hear from a powerhouse in the network marketing industry, Tiffany Wynn. Tiffany is a wife, mama and Network Marketing Mentor who grew her 6-figure social selling empire in less than a year through grit, grace and God-led confidence. You don’t want to miss: - creating confidence for any entrepreneur - building authentic relationships with clients and customers - the formula for finding gratitude in your overwhelm - how to deal when you have so many passions RESOURCES: - Connect with Tiffany on IG: http://instagram.com/thetiffanywynn - Tiffany’s FB Group: http://tiffanywynnvip.com TEXT US // 215-608-3002 CONNECT WITH US // shexshines.com INSTAGRAM // instagram.com/shexshines JOIN THE GROUP // facebook.com/groups/sxsacademy SHOW NOTES // shexshines.com/podcast