Growing Farms Podcast

Today on the podcast I am joined by my friend Dave Shields of Pastured Life Farm in North Central Florida. Dave and his wife Ginger have been raising animals on pasture and direct marketing them to customers for years. It just so happens the farming and sales model they set up is perfectly suited to serving their community in a time of need.  On today's farm podcast Dave shares how they got started, why they set up their farm the way they did, and how they have been able to provide healthy food to people while adhering to safety guidelines.

John: Hey there friends and fellow farmers. Welcome to another episode of The Growing Farms podcast. I am your host, John Suscovich, and today's episode is going to be an "Ask APPPA" show, the American Pasture and Poultry Producers Association.   At one of the annual APPPA conferences I brought my camera, I brought my microphone, I brought my friend Mike, and we recorded interviews with about two dozen people.  I asked those two dozen people the same four questions. And the wonderful thing about this community is that our heart, the core mission of what we're trying to do, is build healthy soil and we do that by raising animals on pasture.    Now we are all there for the same reason, to learn and grow together, we are all bringing our own level of commitment, our own piece to the puzzle to those annual conferences and that is great.    Today's episode is going to be with Ginger Shields of Pastured Life Farm located in North Central Florida and the first question that I asked Ginger was:    "What is one thing you know now that you wish you knew when you were starting out? Your advice for the new guy."   Ginger: My name is Ginger Shields, and I am from Pastured Life Farm located in North Central Florida.    I wish that I knew - when we began farming -- That it was okay to say no, that it was okay to say "We don't need to produce chickens year round".    We didn't need to have beef available 100% of the time. We didn't need to have pork available 100% of the time. It wasn't a sustainable model for a small farm to have everything for everyone all the time. We carried a tremendous amount of burden. Like "We have to produce more, we have to produce more", so we don't have to tell people no and we scaled up faster than what we were ready for.    So I really wish that I had known or could go back to my former self and say "It's okay. You can tell people no. You can explain why we have seasons, why nature has seasons and why we replicate that in our farm model".   John: I really love that piece of advice. Something that I have heralded here on Farm Marketing Solutions is the desire, the need, the strategy of pushing consistency in your market. Having chicken available all the time so that when people want chickens you're the go-to person to provide it for them. I thought that was a core fundamental thing to have as part of your farm strategy. You know, especially if you want to get into wholesale accounts.   What Ginger highlighted here is that building the model around not only what the customer wants but what you want to do as a farmer is really important for the long-term viability and sustainability of you and your farm. If you're consistent with what you offer, when you offer it, and your messaging is clear, consistent, and concise it will be easy for people to do business with you. That is just a fantastic piece of advice.    If you don't like farming, you are not going to stick with it and that's hard. You know? It's like... why stick with something that you don't like to do? Which brings me into my next question. I asked Ginger:    What is the most enjoyable part about being a farmer.   Ginger: For us, for my husband and I - I am speaking for both of us - I believe that the most enjoyable aspect of farming is that we get to work with people that we like. We get to work with our family, we get to work with our kids, and we get to be together.    I am not sending my husband off for his 9-5 job, packing his lunch and he's coming home miserable after spending an hour and a half in traffic, and we're not apart for sixteen hours a day. We're working together. We both want to work on our farm, better our farm, and work with our kids and teach them the values and the morals and things that they can't learn anywhere else but on our farm.    John: That was a great answer, Ginger. I really appreciate the feedback; and for me, that also -- You know, I'm just going to say "ditto".    The fact is that I'm usually working pretty long hours. But I'm always close by so if my family needs me or wants to come find me they know where I am. I get to work with friends, business partners who are my friends, and I love the staff here at the farm or the brewery -- We just have the most amazing people and that makes the day to day very enjoyable.    At times it is a grind. Not every day is a holiday, but the fact that I am a member of APPPA and I have all of those people to turn to, I have a wonderful business here in Western Connecticut; and that  my family is around all the time, I can structure my schedule around people instead of work...    It's a lot of work hours but I can structure my schedule to be around for dinners, to be around for school send-offs... If there is something that needs to get done in the family, my family always comes first; and the fact that I get to work and live around all these amazing people is why I did this in the first place.   Being self-sufficient is kind of a farce. You know? Being out in isolation by yourself is depressing and very difficult because you're not going to be able to do everything by yourself. So to surround yourself with wonderful people - I have that community, I have that connection, and I have that strength.    For when I am feeling weak, there is someone there to help prop me up, and when someone else in my community is not feeling 100% I am there to prop them up. There's been a really good balance through the years. So for me, that has been valuable as well and I appreciate Ginger - your response to that question.    Now my next question - because this is Farm Marketing Solutions and that's what the channel and the podcast is all about - I wanted to know, Ginger:    What is one of your greatest marketing/farm marketing successes and how did you get there, and then what is one of your biggest struggles - and then what do you do about that?    Ginger: For our farm our biggest marketing success has been the ability to put ourselves out there. To become comfortable and confident in what we're doing; thanks to organizations like the American Pasture and Poultry Producers Association we have become confident in our practices, confident that we're bettering our environment, we're bettering the soil, and that the chicken that we're producing is far superior to anything that's available in the grocery stores.   Having those tools in our pocket to be able to approach customers, approach people at meetings like at Weston A. Price Chapter meetings, or at a CrossFit gym where we might pop in during a session and talk about our product. We find strength in having those tools, education, and information available for us to share. Also, confidence in our product that we didn't have when we were first starting out.  Our biggest marketing struggle has been definitely making the time. Marketing - it's another job! You're a farmer, you're a family, you're a mom, you're a dad... but you're also a marketer and a salesman. You have to make yourself make the time to market your farm. You have to schedule that time into your already busy, crazy life. That's our biggest marketing struggle and our biggest marketing failure. It's our area that we plan to improve on the most for the next few years; is to just work on our marketing.    Our markets are changing. Our customers are changing. Our demographics are changing. We have people much younger than us that are having food awakenings - we need to be able to reach them and it's a challenge to keep up with it.   John: Now that is a great response because a lot of people get into farming because they're introverted. Being out in the field by yourself, you spend a lot of time alone. A lot of farmers like to grow, fix, nurture, animal husbandry or however you verbalize or verb that, but not all of us are outgoing.    It's amazing that you might hear me say that I -- I have recorded 650 or pushing 700 videos now, and I still get uncomfortable when someone else is just watching me record. I am comfortably down here in my basement, talking to a camera alone with my dog asleep on the floor. That is where my comfort zone is, and it has been a journey for me to be comfortable enough to walk into a room and be like "Hey everybody, how are you doing? My name is John Suscovich".    That is something that I have worked on over time and being comfortable putting yourself out there, sharing that information... You are passionate about agriculture. Otherwise you are not -- Why are you listening to this podcast or watching this video on YouTube? Because you want to do this. There is a reason why you are committed.    You're following Farm Marketing Solutions because you're starting to make a business out of farming or you are looking at a lifestyle change. There is something in you that motivates you. It drives you to get back to the land, to live a healthier lifestyle, to produce food that is nutritious and supports your community, and that is amazing.    That passion, that heart, that fire that you feel right here... share that with people! Don't be afraid. And with me, you know... there's a lot of fish in the sea. I give farm tours every weekend. Sometimes my jokes land and sometimes they don't. I have learned to read a room and see how that conversation is going.    Putting yourself out there... you do it and you're going to fail sometimes. Then you're going to do it, and you're going to succeed sometimes. You're going to be like "That farmer's market rocked!" or "That conversation that I had with that person really went well!" and when it goes well or if it goes poorly, learn from those circumstances. If it went really well, why did it go well? Because you connected around a certain topic or idea. Is that something that you can reach other people with? If it didn't go well, was it because you misstepped or misspoke or maybe it wasn't the right person?    Think about sales as dating. You're not going to date everybody. Not everybody is going to be a perfect match. You're

It can feel like the to do list gets longer before it gets shorter, that at times the world is out to get you, or things aren't going your way. It is ok to want to quit, but what defines us as people is how we react to being in these situations. Work toward a better life, hang in there, and tomorrow will be brighter.

Think of the reason you do what you do. Whether you are farming or thinking about starting a farm, why are you doing this? The key to keeping a business going, and creating a lasting lifestyle is to find what drives you, and let it keep driving you forward. I would love to publish the podcast episode or YouTube video where I have the magic bullet to making farms financially viable and "successful" but I do not think a magic bullet exists. It takes a stupid amount of hard work and determination. When the going gets tough you are going to have to define and hang onto your single motivating purpose. Your kids, the earth, millions of dollars, fame, posterity, free beer, whatever… Find it, take a picture, keep it in your wallet, and look at it every day. I am personally driven by a desire to provide for my family, combat climate change, be a part of an amazing farm brewery, support a community of honest hard-working people, and maintain my friendships with amazing people like Troy. Do I always succeed at all of that? Oh goodness no, I'm human. But that doesn't mean I'm not going to keep trying to be the best me I can be for all of those people. Find what motivates you and hang onto it. You're going to need it. Owning and operating a farm or homestead is one of the most rewarding things you can do with your limited time on this earth, make the most of every day and remember why you toil.

Who are "they" exactly? They told us it can't be done. They told us you cannot make money farming. They told us you can't raise sheep without a heavy parasite load. They said you can't have 0% mortality in the brooder. They said that you have to farm this way or that. I'm not saying that educated people are nonsense. That would be a gross misinterpretation of my point. What I am saying, is that there is an inherent flaw in the human to human interpretation of the scientific method in that variables are often isolated and taken out of context. Sure you can get more grass by adding nitrogen, but is that what you farm needs? And are there other ways to add nitrogen into your soil without paying a chemical company? Today Troy and I discuss what makes an expert. They're not always right, and they're not always wrong. They are merely presenting facts based on their research that you as the professional farmer have to take and adapt to your goals, your farm, and your systems. It all goes back to continually asking the question, "why?"

There is a lot to farming that will keep you awake at night. Is the brooder closed, are all the birds in, are the predators out, is the greenhouse warm enough, did you remember to check this or that? Then there's all the life stuff that keeps you up at night. On today's episode of the Growing Farms Podcast Troy and I cover three areas of concern that are universal to most people.

With all that advice and information floating around how do you tell what is good and what is not? With a wealth of knowledge at your fingertips, what's the best advice? That is what Troy and I tried to capture with today's farm podcast episode. The best piece of advice we have ever gotten.

The most common question we get here at Farm Marketing Solutions is "how do I start a farm?". That question comes from all walks of life and all corners of the globe. Seriously, we're data nerds and our analytics say we get visitors from over 97 different countries. Because there are 7 billion people in the world inevitably all of our stories and circumstances are going to be different. That is one of the inherent difficulties in agriculture. There is a lot of good information out there on "how to grow stuff" but the real art of farming and being a farmer is adapting that growing information to your specific situation.

Working to find a balance that works for you between farm life, home life, and your personal life is the ultimate goal of sustainability. You want to be a member of your community, a member of your family, and at the same time take some time for yourself. In this episode Troy & John discuss their efforts at a balanced sustainable life.

It is a pleasure to bring back the Growing Farms Podcast with my good friend and mentor Troy Bishopp. In today's episode we tackle the topic of getting into agriculture as a hobby or profession. What draws people back to the land? Once they are there what keeps them working when things get difficult?

It's a cliche as this point that "farming is hard". Yeah, we know. Anyone that has tried to work the land knows full well how ruthless Mother Nature can be and how unforgiving the farm can seem at times. What gives me hope for the future is that the current generation of farmers getting into agriculture are bringing with them tools of all kinds. Drones, software, new planting innovations, and the knowledge sharing tool that is the internet. We now have the opportunity to farm in ways that have never been done before.

Topics covered in this farm podcast: John & Scott do not like Skype Windows 10 might reinvent how we look at garbage John's going on vacation, Scott too has gone on vacation Is there valor in working long hours? Hours Tracker App on iPhone for logging work hours Accepting that things will not be perfect How many things would fix themselves if I did not touch them? John uses an iPhone 6+ to shoot, edit, and upload videos Lower polish and increased iteration Adjusting what you grow to suit your needs and the needs of your market John goes camping in Canada Why take time off in the summer? Things are going to go wrong, and that is OK! John speaks nonsense… Mabel is the 4th generation going to this camp ground in the Suscovich family Sugar Island of the American Canoe Association Does camping losing its' novelty when you live on a farm? Scott loves to take trees out of the ground, very exciting. Flame weeders are not sophisticated Work-life blend vs. work-life balance Finding work that you love makes everything easier (surprise) Four lightbulb theory: family, friends, work, health Getting to the core of why John & Scott work together John strokes his ego and thinks he's super-human How easy is it to "check out" and quiet the chatter in your brain? The E-Myth Revisited Diego and Curtis on The Urban Farmer: Systems John recaps the Farm Crawl, it was a success

Scott's microphone is marginally improved, though slightly robotic John's feelin' good post-meltdown and the farm's running smoothly Bears! A bear on the farm There are B.S. artists out there. Dr. Oz is one. The Food Babe is another The Food Babe makes some pretty outrageous claims John gets questions about "chicken hormones" at the market Among other things, worrying about food trends (e.g. uh oh, eggs are bad for you again) encouraged John to pay closer attention to food John read a book about how information spreads on the internet, Trust Me I'm Lying by Ryan Holiday Generating ad revenue from content tends to dilute credibility A portion of the internet runs on "Google University" John started Food Cyclist Farm as a result of reading about how approachable and profitable farming can be We think Joel Salatin is great… … but his is one of the books that paint a rosy picture of farming Poultry farming was tough, but it resulted in an opportunity to manage Camps Road Farm The "farming is easy" content seems to mostly homesteading-skewed Young people getting into farming use the blog posts and books as a means to convince them it's easily achievable Call to action: share your story. Share your insights with the farming community YouTube has become the great source for how-to; a major change from 10 years ago Hacking/remix culture has been a great way to iteratively improve methods over time

Scott traveled to Iceland and Denmark John tailoring FMS to different situations than New England farming John disliking possessions/responsibilities as it relates to travel Scott taking stock of possessions while moving, realizing there's very little Micromanagement and preventive measures to extend the life of possessions Having "your name on something" resulting in high standards Soylent follow-up: John had Soylent, Scott might not rebuy, case closed John's getting a root canal, Scott hadn't been to a dentist in a long while, Dr. Oppenheimer Mini excavators versus regular ones Dr. Oppenheimer wants some chickens We're not yet very good at segues John's still post-meltdown Recycling doesn't matter? Sustainable farming doesn't matter? Chipotle is great. Scott even had it three meals in a row

The Growing Farms Podcast was started to share my journey into agriculture. Like most journeys this one has been made more enjoyable by sharing it with others. One of the people I share my agriculture experiences with is my good friend and business partner Scott. In this every other week podcast series we talk about the kind of things that come up when one friend lives in the City and the other in the Country. Scott works in advertising in New York City and I manage a 52 acre farm in Connecticut. The dichotomy of our lifestyles is married with our shared values for a better world. This is an experiment for us without a clear ending. We are counting on you, the listening audience, to provide feedback, share your stories, and if nothing else enjoy being a fly on the wall for a conversation between two good friends who are trying to make sense of what it all means.

2017 Farm Plan - Camps Road Farm With each new farm season there are adaptations based on what you have learned from previous years as well as adapting to what your goals are for the coming year. We are making some big changes on our farm this year and I am really happy to be able to share them with you through the Growing Farms Podcast. I am using the Farm Marketing Solutions website to take notes this year. I am organizing my thoughts, my research, my production numbers into the Resources section of the website. On the resources page you will find more information on: My farm set-up (complete with map) Broiler chickens Egg layers Pigs Orchard/Fruit ...and in the works are sections on: My equipment Marketing Strategies Writing a farm business plan Whatever you ask me about in the form below Have a question that you can't seem to find an answer for? On the main resources page you'll find a simple form to submit your question to me and I'll create a piece of content around it. You should drive the direction of this website as much as I do, after all, I'm sharing this stuff for you. Growing Farms Podcast "Plan" Going Forward The podcast is back for a while by popular demand. Having taken some time off from podcasting to publish not one, but two books, I'm coming back with simple, straight-forward, and honest podcasts about my farm journey. In a more rapid succession than my usual pace I'll have episodes on the operations listed above. We're going to cover what I'm doing on all areas of the farm so that you have a good idea of where I am at and what I have learned to date. After we're caught up Kate and I are going to do updates throughout the season so you get a taste of farm life, share in our successes and failures, and continue to grow the community. Final Notes It's good to be back. I had a blast recording with Kate for this episode. It's a busy and kind of stressful time on farm right now but at the same time it is really exciting! Thanks for supporting FMS through the years. If you're new here, welcome!  Let's all work to grow personally, professionally, and as a community. Thanks for stopping in and until next time I will see you out in the field. Cheers, John

Chicken Tractor Plans APPPA - American Pastured Poultry Producers Association Feed Testing Pasture Fencing I Use Support the Show on Patreon

This farm podcast episode updates you on my: Pastured Poultry Pastured Pigs Apple Orchard Hop Yard Book release!!!

Raising pigs has to be one of the most fun things that I do on farm. I truly enjoy almost every part of it. I mean, don't get me wrong, they could smell a little better every once in a while but who can turn their noses up at their floppy ears, curly tails, and curiously happy demeanor? I get my pigs for the season in less than a week. I'm raising 20 pigs this year for various different markets. It's a step up for me. A far cry from big production, but big enough to feed some serious people. I plan to market and sell through: Whole and Half Hog Pig Roast Retail at Famers' Market and Farm Store Restaurants for Beer and Spirits Dinners Resources from this farm podcast: Ethan Book the Beginning Farmer The Beginning Farmer on YouTube Farm Quote of the episode: "Never wrestle with a pig. You'll both get dirty but the pig will love it..." — Past Episodes Support the Show by Giving $1  

No matter what you've done before you got into farming, it applies. It all applies!!! Granted some of us are going to get into farming full time and run our own farms and others are going to be happy with a backyard garden. The important thing here is that we're all willing to get our hands dirty. I take a small amount of pride in that I've worked hard over the years to make my life interesting. It sounds a little egotistical perhaps, but I'm alright with that, because it's been fun. In past years I've biked across the country, worked with Howard Stern, put on plays, worked as a food photographer, web designer and programmer, and so many other odd things. Through it all I have finally learned one important lesson. That lesson: enjoy the process! Nothing is going to go according to plan and it is certainly not going to happen as quickly as you want it to. And that's OK. If you learn to love the day to day tomorrow will eventually come. Find something you love to do, pursue it, and enjoy "getting there". That was a major hurdle for me to overcome. I still get stressed. I still get down sometimes. But the majority of my time is spent appreciating what I have and wondering how I can make it even better. If I work to make it better, it usually happens, and guess what? It's even better!!! It all sounds so silly to put into words, and a few years I might have even made fun of the guy I've become. But on the other side of my freak out, I feel good, and I'm ready to get my season really moving.