Higher Ed Pulse

Sharan Singh, VP of Strategic Partnerships from the Minerva Project, joins the Pulse to explore the transformative impact of artificial intelligence on higher education. Recorded live at the ASU+GSV AIR Show, this discussion focuses on how Minerva is pioneering personalized learning experiences and shaping the future of educational models through strategic AI integration and partnerships.Key Takeaways:Minerva’s Innovative Approach: The Minerva Project is at the forefront of educational innovation, using AI to tailor learning experiences and extend their impact through global partnerships.Potential of AI in Education: AI offers opportunities to overhaul traditional teaching methods, emphasizing personalized student engagement and efficient curriculum development.Navigating Challenges: While AI presents significant advancements, it also requires institutions to adapt swiftly to these changes to remain relevant and effective.Vision for the Future: The integration of AI could dramatically reshape education, making it crucial for leaders to proactively embrace these technologies.Leadership and Implementation Advice: Institutions should foster an environment open to innovation, engage directly with students in AI initiatives, and invest in new technologies to lead the educational transformation. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

Recorded at the ASU+GSV inaugural AIR Show, Mallory chats with Obi Ogbanufe, a Professor at the University of North Texas. Obi shares her insights on the crucial role of ethics in artificial intelligence, particularly within educational technology. She explains and explores “FATE” — the importance of incorporating fairness, accountability, transparency, explainability, and privacy into AI systems. Obi underscores the impact these principles can have on both developers and consumers of AI. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

Amid the bustling backdrop of the ASU+GSV Summit, Mallory and Seth dive into the event’s pressing topics like the current state of investment in educational technology and the real-world applications of artificial intelligence shaking up the industry.Key Takeaways:Venture Capital Challenges: Insights into how previous high investments are now struggling due to market downturns, affecting innovation funding.Market Realities and Opportunities: Exploration of the current market dynamics, identifying potential winners and the ongoing importance of effective marketing.Networking and Industry Dynamics: Observations from the conference highlight continuous industry movements and personal changes within the field.Globalization of Education: Conversations about expanding educational influence beyond local boundaries to a global scale. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In the 5th and final part of this Pulse Check series on Mergers and Acquisitions in Higher Ed, Kin Sejpal is joined by R. Ethan Braden and Kati Pratt, the brilliant minds behind the Comeback campaign, to explore the captivating brand development journey of Purdue Global following its acquisition by Purdue University in 2017.Discover the crucial role insights play in shaping a compelling brand narrative.Learn how to find substance amidst a crowded, transactional, and noisy market landscape.Explore strategies to transition from a transactional acquisition to a genuine merger of two entities.Gain insights into navigating the integration of two brands to achieve clear alignment and trust within both organizations.Understand the significance of cultural fit for long-term success in brand development and mergers.Guest 1 Name: R. Ethan BradenGuest 1 Social: https://www.linkedin.com/in/robertethanbraden/Guest 2 Name: Kati PrattGuest 2 Social: https://www.linkedin.com/in/katipratt/https://twitter.com/Kati_Pratt - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

President Nick Ladany of San Francisco Bay University (SFBU) shares his vision for higher education. Focused on disrupting traditional models, SFBU introduces modern approaches to faculty development, student wellness, and a restructured curriculum aimed at real-world success. Join us as Nick explains how SFBU’s strategies are set to redefine the academic landscape, ensuring affordability, accessibility, and transformative educational experiences.Key Takeaways Revolutionizing Faculty Roles: SFBU is challenging traditional norms by requiring faculty to engage in continuous learning and teaching improvement, moving away from outdated tenure models.Enhanced Student Wellness Programs: Comprehensive support systems including unlimited mental health services, financial literacy, and nutritional advice aim to support every aspect of student well-being.Curriculum Innovation: With a focus on reducing unnecessary coursework, SFBU plans an academic program to streamline graduation without compromising educational quality.No Athletics, More Resources: Redirecting funds typically used for athletics to enhance academic and support services, maximizing the value of tuition dollars.Guest Name: Nick Ladany, President, San Francisco Bay University (SFBU)Guest Bio: Nick Ladany, Ph.D., is the President of San Francisco Bay University (SFBU). In the spirit of the Silicon Valley, SFBU is acting like a startup and challenger brand in higher education, with the purpose of disrupting higher education and developing a university that is accessible and affordable, with a deep commitment to serving the common good. SFBU’s unique and innovative approach to higher education capitalizes on six pillars of the student experience: praxis academics, life literacy, comprehensive wellness, multiple meaningful relationships, lifelong careers readiness, and financial support, all of which is aimed at meaningful and successful student outcomes.  Previously he was President of Oglethorpe University in Atlanta, Georgia, where he led the university through the pandemic, facilitated record enrollments, enhanced fiscal stewardship, built a leadership team, strengthened a commitment to DEI, and enhanced student success and wellness. He alsoserved as Dean of the School of Leadership and Education Sciences and Associate Provost for Academic Outreach at the University of San Diego; and Dean of the School of Education and Counseling Psychology at Santa Clara University in Santa Clara, CA. Prior to that he was Director of the Counseling Program at Loyola Marymount University in Los Angeles, CA; and Chair of the Department of Education and Human Services and Program Coordinator & Director of Doctoral Training of the Counseling Psychology Program at Lehigh University in Bethlehem, Pennsylvania. He received his Ph.D. from the University at Albany, State University of New York, in 1992 and his B.S. in Psychology from the University of Maryland, College Park. He has more than 80 publications, including 6 books, and has conducted over 250 national and international presentations in more than 20 countries in higher education leadership; and supervision and training of mental health practitioners. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

Recorded live at the ASU GSV Air Show, Mallory chats with Auryan Ratliff, Director of Creative and Emerging Technology at ASU Online. Auryan introduces us to a groundbreaking tool designed to alleviate choice paralysis among prospective students — ASU’s degree recommendation engine. Powered by generative AI, this tool personalizes degree selection based on a quiz that assesses a student’s preferences and educational goals.Key Takeaways:AI-Powered Customization: The degree recommendation engine uses generative AI to match students with the ideal ASU degree based on their interests and career aspirations.Understanding Student Needs: The tool asks a variety of questions — from academic interests to desired workplace environment — to tailor degree recommendations effectively.Reducing Choice Overload: With over 800 degree options, ASU utilizes this AI tool to help students navigate their choices without feeling overwhelmed.Future of Educational Tools: Beyond degree selection, this AI initiative is poised to personalize the entire educational experience, including financial aid and course selection.Guest Name: Auryan Ratliff, Director of Creative & Emerging Technologies at EdPlus at Arizona State UniversityGuest Bio: Auryan Ratliff is the Director of Creative & Emerging Technologies at EdPlus at Arizona State University and is currently leading a team responsible for building out the new Immersive Technology Initiative for EdPlus. Auryan and his team focus on designing solutions and enhancing the ASU technology stack for a variety of user experience challenges refining how users engage with higher education. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

Live from the ASU GSV AIR Show and Summit, Mallory chats with Howard Purcell, President of New England College of Optometry. Howard shares his unique journey from industry to academia and discusses the innovative ways his institution is tackling challenges like student debt and diversity in the applicant pool. With a focus on integrating AI and telehealth into optometry education, Howard provides a provocative look at the future of medical training.Key Takeaways:Insights on higher education’s readiness for disruption and the embrace of new technologies such as AI, virtual reality, and telehealth.Innovative student debt solutions implemented by Howard’s institution, involving partnerships to fund education.The use of AI to enhance clinical education and patient care, including real-time global research access to improve diagnoses.Howard’s vision for modernizing medical education to cater to diverse learning styles and the integration of cutting-edge technologies.An open invitation from Howard to collaborate on overcoming educational challenges and modernizing teaching methods.Guest Name: Howard Purcell, President and CEO of the New England College of Optometry (NECO)Guest Bio: Howard Purcell, O.D., F.A.A.O., Diplomate and FNAP has been President and CEO of the New England College of Optometry (NECO) since July 2018. Before assuming his leadership role at NECO, he served as Senior Vice President at Essilor of America and Senior Director at Johnson and Johnson Vision Care. A second generation graduate of the New England College of Optometry, Dr. Purcell also participated in a group optometric practice for eleven years with his father in Miami Beach, FL. Beginning in June 1991, Dr. Purcell joined the faculty of Nova Southeastern University College of Optometry. During his career at the college, he was a principle in the development of the Department of Cornea and Contact Lenses. Reaching the rank of Associate Professor, Dr. Purcell was responsible for both the didactic and clinical components of the program, serving as the Deputy Dean of the college. Dr. Purcell is a Diplomate in the Cornea, Contact Lenses and Refractive Technologies Section of the American Academy of Optometry. His energetic and enthusiastic style has made Dr. Purcell a popular lecturer internationally. Purcell’s unique philosophies and practices have often attracted the media to focus attention on current optometric issues and research in the industry. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

Recorded live at the ASU GSV AIR Show, guest Chris Edwards from Kanahoma shares his insights on the integration and impact of artificial intelligence in the education sector. From ethical dilemmas and administrative efficiencies to the real-world implications of AI on campuses, this episode covers the spectrum of challenges and innovations shaping the future of higher education. Chris also touches on recent issues like the FAFSA rollout fiasco, offering a holistic view of the current educational landscape.Key Takeaways:Ethical Considerations of AI: Chris discusses the importance of ethical AI use in education, emphasizing the need for balance and integrity in its application.Administrative Enhancements via AI: Insights into how AI can streamline educational administration, potentially reducing costs and increasing efficiency.FAFSA Implementation Challenges: A look at the recent troubles with FAFSA’s technology rollout, highlighting broader issues in educational tech adoption.Predictions for AI in Education: Chris forecasts critical changes in the EdTech landscape over the next 18 months, stressing the urgency for educational institutions to adopt these technologies.Potential of AI to Transform Education: Examples of AI’s impact, from improving student retention to enhancing learning experiences, illustrating the potential for significant advancements in education. - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this episode of The Pulse, Mallory catches up with Liz Gross live from Campus Sonar at the ASU GSV AIR Show in San Diego. Liz shares her measured insights on the integration and implications of AI in higher education, emphasizing the importance of ethical practices and maintaining the human element in academia. Whether you’re skeptical about AI or diving headlong into its potential, this discussion will provide a balanced perspective on how AI can serve as a valuable assistant rather than a replacement in educational settings.Guest Name: Liz Gross, founder and CEO of Campus SonarGuest Bio: Liz Gross is an award-winning speaker, author, and strategist with 20 years' experience in higher ed and strategic social listening programs. She received a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education at Cardinal Stritch University, a master's degree in educational policy and leadership from Marquette University, and a bachelor's degree in interpersonal communication from the University of Wisconsin-Stevens Point.Guest Social: LinkedInX/TwitterWebsite - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

Hosts Mallory and Seth examine the critical state of liberal arts education in America and the challenges facing liberal arts programs, including declining enrollments and financial pressures. Mallory and Seth passionately advocate for a rebranding of the liberal arts to highlight their enduring value in fostering critical thinking, creativity, and adaptability in an uncertain future.Episode Highlights:Enrollify's success in audience growth and the search for a new marketing manager to propel the brand further, plus innovative hiring strategies that encourage creativity and ensure candidates' attention to detail.The pressing challenges faced by liberal arts programs, including significant declines in enrollment and faculty positions.The potential of liberal arts education in developing versatile, critical thinkers capable of navigating rapid technological advancements and changing job markets.The crucial role of marketing and communication professionals in rebranding liberal arts to highlight their contemporary relevance and value.This episode not only underscores the urgent need to reevaluate and refresh the perception of liberal arts education but also celebrates the adaptability and critical thinking skills it cultivates, advocating for a balanced approach to preparing students for the future workforce.https://www.chronicle.com/article/the-gutting-of-the-liberal-arts https://www.chronicle.com/article/humanities-on-the-cutting-room-floorhttps://www.chronicle.com/article/heres-what-happened-after-3-colleges-announced-cuts-to-the-liberal-arts - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In Part 4 of this Pulse Check on Acquisitions and Mergers in Higher Education, guest host Kin Sejpal is joined by President Ian Mortimer as he delves into important considerations for exploring M&A strategies and innovative, alternative pathways for success. In this episode you will learn about:Reasons why certain mergers don’t pan out The tradeoff of balancing rational and emotional facets of mergers.Options such as leveraging shared resources to navigate merger complexities.The need to explore alternative and innovative educational models. Guest Name: Dr. Ian MortimerGuest Social: https://www.linkedin.com/in/mortimerian/ - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this special episode of Higher Ed Pulse, Mallory sits down with Ardis Kadiu, CEO and Founder of Element451 and co-host of the Generation AI podcast on Enrollify. Together, they discuss two new AI innovations — Bolt Assistants and Bolt Search.Bolt AI Assistants become an indispensable member of your team.They offer students tailored support while amplifying staff performance through sophisticated tools and insights, aiming to boost productivity and streamline day-to-day tasks. Tell Bolt what you need and every challenge becomes manageable.Bolt Search is a game changer for navigating .edu websites. It uses smart AI to answer user questions directly. It doesn't just stop at text; it shows you videos and images that match what the user is looking for. Gone are the days of battling for homepage real estate!Key Takeaways:AI literacy among higher education leaders is crucial for successful AI adoption and its positive impact on ROI.The progression from basic chatbots to advanced AI assistants that can handle diverse tasks, offering personalized student interactions and boosting administrative efficiency.Predictions for 2024 and beyond, with a quickly widening gap between those institutions who implement and integrate AI versus those who don’t.Let's keep the conversation going! If you're heading to San Diego for the ASU GSV AIR Show or Summit, reach out to us. We're excited to connect, share ideas, and explore the future of higher education together. Related Links:Generation AI Podcast: https://podcasts.enrollify.org/generation-ai-podcast?hsLang=enActionable AI 5-Part Webinar Series: https://element451.com/actionable-ai-webinar-series-recordingsDefinitive Guide to AI: https://element451.com/ai-guide-for-higher-ed - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

Mallory and Seth celebrate National Community College Month by diving deep into the challenges and opportunities faced by community college students, especially when it comes to transferring to four-year institutions. With a focus on cultivating skills for the future, they unpack the concerning data around transfer rates and completion rates, and explore strategies to improve outcomes for these learners. Whether it's rethinking recruitment or embracing vocational training, this conversation is a must-listen for those committed to the success of community college students.Key Takeaways:Over 80% of community college students aim to transfer to four-year colleges, yet only about a third make the leap, and fewer than half of those complete their bachelor's degrees.Successful community college recruitment strategies prioritize personal outreach and partnerships over traditional marketing tactics.Mallory highlights the importance of high-touch methodologies to support non-traditional students through the transfer process, addressing financial and time constraints.Vocational training and apprenticeship programs are gaining traction as valuable alternatives to traditional four-year degrees, promising a renaissance in skills-based education.Related Links:https://nscresearchcenter.org/transfer-and-progress/   https://www.chronicle.com/featured/student-success/transfer-studentshttps://ccrc.tc.columbia.edu/publications/Tracking-Transfer-Community-College-and-Four-Year-Institutional-Effectiveness-in-Broadening-Bachelors-Degree-Attainment.htmlhttps://www.wsj.com/lifestyle/careers/gen-z-trades-jobs-plumbing-welding-a76b5e43https://podcasts.enrollify.org/higher-ed-geek/episode-223-the-future-of-work-apprenticeships-as-a-pathway-to-prosperity - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In Part 3 of our latest Pulse Check series on Mergers and Acquisitions in Higher Ed, guest Robin Johnson provides applicable advice on managing change during an M&A process. Listeners will learn about:The four stages of processing changeThe integration of different teams and culturesDealing with the uncertainty that comes with M&ABeing an effective leader and manager through the processGuest Name: Dr. Robin JohnsonGuest Social:linkedin.com/in/doctarobhttps://twitter.com/Docta_RobGuest Website: https://www.designorgsolns.comGuest E-book: Blended: A Leader’ Guide to Managing Change During Post M&A Integrations - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this April Fools' Day special of Higher Ed Pulse, Mallory and Seth explore the transformative potential of AI, the challenges of integrating it into educational settings, and the ethical considerations that come with its use. From AI-driven chatbots enhancing student engagement to the pitfalls of technology missteps, this episode unpacks the balance between leveraging AI's benefits and maintaining the irreplaceable human element in education. But there's the twist—and you’ll have to listen to the end of the episode to find out. Key Takeaways:The Potential of AI in Higher Ed: AI can personalize learning experiences, making education more accessible and engaging.Challenges and Ethical Concerns: Implementing AI comes with hurdles, including budget constraints, the need for technical infrastructure, and ethical dilemmas like data privacy and bias.The Human Element: Despite AI's advancements, maintaining a human touch in education is crucial for mentoring, teaching, and inspiring students.Related Links:https://www.motherjones.com/politics/2023/02/vanderbilt-chatgpt-ai-generated-email-michigan-state-shooting/ https://eab.com/resources/blog/data-analytics-blog/missteps-university-leaders-ai-approach/https://www.insidehighered.com/opinion/blogs/online-trending-now/2024/01/05/how-will-ai-disrupt-higher-education-2024https://www.forbes.com/sites/marisagarcia/2024/02/19/what-air-canada-lost-in-remarkable-lying-ai-chatbot-case/?sh=c438d20696f2https://campustechnology.com/Articles/2024/02/22/Survey-Suggests-Higher-Ed-Institutions-Are-Not-Ready-for-Generative-AI.aspx - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In the second part of our Pulse Check series on Mergers and Acquisitions in Higher Education, guest host Kin Sejpal speaks with Seth Odell, CEO and founder of Kanahoma, to discuss the realm of marketing within higher education M&A, drawing from his firsthand experiences and expertise in leading such endeavors, as well as serving as an advisor for many others.Listeners can:Learn how to navigate the uncharted territory of M&A as higher ed marketersEstablish their voice and know what marketers should bring to an M&A process - both on the acquiring and acquired sides.Understand the importance of marketing audit (i.e., diligence) and what it entails.Leverage marketing data and their own expertise to develop a sound transition strategy - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

We're joined by Kevin Renton of Electric Kite and Volt, live from the 2024 CUPRAP conference. Mallory and Kevin talk about running content networks in higher education, with a focus on bringing marketing and enrollment professionals actionable insights and forward-thinking strategies. Key Takeaways:Volt's Origin and Vision: Kevin discusses Volt's transition from an agency blog to a leading marketing magazine and its future content direction.Live Conference Coverage and Community Engagement: A discussion on breaking down barriers and offering insights into conferences to those unable to attend.Artificial Intelligence in Higher Ed Marketing): The importance of AI safety and policies on campuses to ensure responsible use.Enrollify's Growth and Content Expansion: Mallory outlines Enrollify's expansion and new initiatives, including webinars and blogging.Guest Name: Kevin Renton, Principal, Electric Kite - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In this special episode of the Higher Ed Pulse, Mallory Willsea invites Aaron Blau, VP of Education at Primacy, to talk about all things March Madness. The excitement of March Madness extends beyond just the games, potentially impacting enrollment, marketing, and branding efforts in significant ways. From the visibility boost for lesser-known institutions to the strategies for leveraging athletic success in marketing campaigns, Aaron offers unique insights, blending his passion for college athletics with deep industry knowledge. Key Takeaways:March Madness' Impact on Brand Visibility: March Madness offers unparalleled national visibility, particularly for underdog schools that manage to pull off big upsets, significantly impacting their brand recognition and interest levels. But is that impact just a flash-in-the-pan?Athletics and Enrollment Marketing: Discussion on how athletic success can be leveraged in marketing strategies to enhance enrollment efforts, including connecting athletic content with alumni outcomes and academic achievements.Future of College Athletics: Aaron shares his predictions on the evolving landscape of college athletics.Related Links:https://www.insidehighered.com/opinion/blogs/call-action/2024/03/12/how-all-institutions-can-capitalize-march-madnesshttps://www.insidehighered.com/news/business/revenue-strategies/2024/03/21/betting-big-sports-help-balance-budgethttps://www.forbes.com/advisor/education/online-colleges/does-march-madness-performance-drive-college-application-rates/ - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

Welcome to the inaugural episode of our Pulse Check series on mergers and acquisitions (M&A) in higher education, where we dive into the fascinating world of institutional partnerships and consolidations. In today's episode, host Kin Sejpal is joined by Kevin Cavanagh, a seasoned expert in the field, who provides us with a bird's-eye view of the M&A landscape. Whether actively involved in an M&A initiative or not, gaining a high-level understanding of this topic will better equip listeners for what may be inevitable for many in the future.In today’s episode, you can expect to:Understand why mergers and acquisitions are becoming more prevalent in higher education and how they serve as strategic responses to sector challenges.Learn about the importance of keeping student welfare and educational outcomes at the heart of merger and acquisition strategies.Discover the critical role that thorough planning and transparent communication play in the success of M&A processes.Guest Name: Kevin CavanaghGuest Social: https://www.linkedin.com/in/kevin-cavanagh-b4999b2a/Host Name: Kin SejpalHost Social: https://www.linkedin.com/in/kinsejpal/  X (Twitter): @KinSejpal Threads: @Kinsejpal  - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!

In a special bonus episode recorded live at CUPRAP 2024, Mallory Willsea connects with Paul Redfern, VP for University Communications and Institutional Strategy at St. Lawrence University. They delve into the buzz around AI at the conference, strategies for attracting top talent to remote areas, and the innovative ways St. Lawrence University supports its hybrid workforce. This episode is a must-listen for those curious about the future of work in higher education and the evolving role of the CMO.Guest Name: Paul Redfern, VP for University Communications and Institutional Strategy, St. Lawrence University and President of CUPRAP - - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!