Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

In this podcast, Tavershima Ayede shares a plan for how to stay on track with your business goals and grow your business.Here is a simple breakdown of his advice:1. Be Part of the 8%Tavershima points out a sad fact: 80% of people give up on their goals by the middle of February. He encourages listeners to keep going so they can be part of the successful few who actually finish what they started.2. Focus on What WorksWhen it comes to sales, he suggests doubling down on what you already know works. Instead of chasing every new trend, stick to your proven methods to get better results.3. Break Down Big GoalsIf you have a big financial target for the year, it can feel overwhelming. Tavershima’s trick is to break large goals into daily actions.For example, instead of just saying "I want to make 1 million Naira," figure out exactly what you need to sell every single day to hit that number.4. Avoid ScamsHe gives a strong warning about investment scams. To stay safe: * Never go to "secret meetings" about money. * Only invest in things you fully understand. * If it sounds too good to be true, it probably is.5. Have a Clear PlanAvoid "vague" goals like "I want to grow." Instead, use specific and measurable plans. Tavershima also offers his own consultation services to help entrepreneurs build these strategies.

In this podcast episode, Tavershima Ayede breaks down how to grow your personal brand and boost sales through podcasting and content marketing. Here is a simplified summary of his key advice: 1. Plan for the Long Haul Using a listener named Shino Rambo (not his real name) as an example, Tavershima explains why you need a content calendar. This helps you map out a full year of ideas in advance so you never run out of things to say. 2. Prioritize Consistency The host argues that consistency matters more than high-tech gear. Whether your setup is fancy or basic, showing up regularly is what builds an audience. To stay on track: Watch your timing: Be mindful of "lead times" (how long it takes to edit and produce). Keep it realistic: Start with a schedule you can actually maintain without burning out. 3. Focus on Value Content shouldn't just be a sales pitch. Tavershima stresses the importance of: Educational Content: Teach your audience something useful to build trust. CRM Tools: Use software to manage your customer relationships and keep your business organized. 4. Get Free Advice At the end of the episode, Tavershima offers free, brief consultations to listeners. He encourages entrepreneurs to reach out and chat about their specific business hurdles.

If you want to grow a podcast and actually make money from it, you need to stop treating it like an Instagram page. Here is the breakdown of how to actually scale your brand and sales:1. Stop Relying on Social MediaSocial media isn't built for podcasts. Algorithms often limit your reach, and people scrolling through quick clips usually aren't in the mood to sit down for a 40-minute audio episode.2. Master Podcast SEOFocus on being searchable. Use specific keywords in your episode titles and descriptions. This ensures that when someone searches for a topic, your show actually shows up.3. Focus on SearchabilityYou don’t need to be a celebrity or have a perfect "aesthetic" to build an audience. You just need to provide value that people are actively looking for.4. Use Smarter Growth TacticsThe best ways to get new listeners are:Guesting: Appear on other podcasts to reach their established audiences.Organic Word-of-Mouth: Create content so good that people naturally recommend it.

In this podcast, Tavershima Ayede explains how to use podcasting to grow your business and personal brand. Here is the breakdown of his main points:1. Focus on Value!A podcast is more than just an online radio show. Its real power is its ability to attract customers by providing valuable content that builds a relationship with your audience.2. Let Your Brand Grow NaturallyDon't get stuck over-planning your brand identity before you start. Tavershima suggests letting your brand evolve on its own through consistent work and regular interaction with your customers.3. Use AI to Get NoticedYou can't rely on people finding your show by accident. To grow, you should use AI tools (like Google Gemini) to help you create content and promote your episodes more effectively.4. Stick to Your NicheTo attract the right customers, your topics must stay focused. Your content should align directly with what your company actually does, ensuring you attract people who are likely to buy from you.

If you want people to trust you with their money, stop hiding behind "cartoon" profile pictures.In a recent podcast, Tavershima warned crypto fans and entrepreneurs that using NFTs, abstract art, or digital avatars as their online identity is hurting their business. While these images might be cool within the crypto community, they look suspicious or "unprofessional" to the average person.Why It’s a ProblemThe "Trust Gap": Most investors won't send money to a stranger with a bizarre Greek statue or a cartoon monkey for a face.Niche vs. Mainstream: What looks "trendy" in a small subculture looks like a "red flag" to the general public.The PR Nightmare: It makes your business look like a hobby rather than a serious enterprise.How to Build Real CredibilityTo succeed in the Nigerian market, Tavershima recommends a "Back to Basics" approach for your profile:Use a clear, high-quality headshot of your actual face.Use your real name instead of a cryptic handle.Write a simple, clear bio that explains exactly what you do.Bottom Line: Your personal branding shouldn't be about what you like; it should be about what makes your audience feel safe doing business with you.

This podcast breaks down how to turn your digital presence into a real business. The main point? Content is great, but the goal is sales.Using a case study of a financial pro named "Mr. T," the host explains how to stop treating your podcast like a hobby and start using it as a strategic tool. Here is the breakdown of the key strategies:The "Trojan Horse" Networking Strategy: Instead of just talking to a microphone, use a guest-interview format. Specifically, invite people who are actually your ideal potential clients. This turns an interview into a high-level sales meeting.Followers vs. Community: Having a lot of followers isn't enough. A real community is interactive, where members actually talk to each other rather than just watching you.The Long Game: Content makes you look like an expert, but it doesn't happen overnight. It is a long-term investment that focuses on building trust before you can expect consistent revenue.Summary in a NutshellDon't just create content for the sake of views; create it to build relationships with the right people and establish the trust needed to eventually close a deal.

In this podcast, Tavershima shares a practical roadmap for a young Nigerian woman aiming for financial independence. He breaks down the "rules of the game" for starting a business, arguing that while everyone’s journey looks different, the fundamental steps to success are the same for everyone.Key Takeaways for EntrepreneursSales is King: Before you try to grow or "scale" a business, you must prove people actually want what you’re selling. This means focusing on revenue and user growth first.Start Small (The MVP): Use a Minimum Viable Product—the simplest version of your idea—to test the market without risking all your money at once.Pig Farming Case Study: Instead of just following a "passion," Tavershima uses pig farming to show why you should use what you already have—like your social network and specific knowledge—to gain an edge.Build Systems: To make a business last, you need Standard Operating Procedures (SOPs). These are clear rules and steps that allow the business to run smoothly even when you aren't watching it 24/7.The Bottom LineSuccess in the Nigerian market requires a mix of discipline and modernity. By staying focused and using new tools like AI, entrepreneurs can turn a small idea into a stable, profitable reality.

In this podcast, Tavershima argues that the secret to a successful business isn't a perfect plan—it’s getting started immediately.Key TakeawaysAction Over Planning: Don't waste months on branding or strategy. Use a Minimum Viable Product (MVP) approach: launch a small version of your idea quickly to see if people actually want to buy it.The "Hustle" Reality: Tavershima believes hard work is unavoidable in any profitable field. If you're trying to avoid "hustle culture," entrepreneurship might not be the right path for you.Learning by Doing: Instead of waiting for perfect conditions, dive in and fix your mistakes as you go. Experience is the best teacher.Direct Help: Tavershima offers consultations for people who are ready to stop planning and start seeing results.The Bottom Line: Success comes to those who move fast, test their ideas in the real world, and refine their business model while they work.

In this podcast episode, Tavershima Ayede explains why entrepreneurs should be careful with WhatsApp automated messages.He shares a story about a swimming coach who used an automated reply that listed his entire life story but failed to answer a simple question about equipment prices. This left the customer frustrated and without the info they needed.Key Takeaways for Business OwnersValue Over Speed: It is better to give a helpful answer later than a useless, automated answer instantly.The "Out of Office" Rule: If you use automation, keep it simple. State that you are away, provide an alternative contact, and say exactly when you will reply.Human First: Don't use "smart" bots until you have enough data to make them actually effective and responsive. In the Nigerian market, customers still value genuine human connection over a poorly programmed bot.The Bottom Line: Poorly designed automation hurts your brand. Prioritize real conversations to build trust with your customers.

In a recent radio episode, Tavershima explains why so many entrepreneurs struggle to get off the ground. While he started out talking about why New Year’s resolutions fail, the conversation quickly shifted to a much bigger topic: business survival.1. The Magic Formula for ProfitAccording to Tavershima, you can’t succeed with just one skill. You need a balance of two:Technical Expertise: Knowing how to make the product or provide the service.Sales Skills: Knowing how to actually get people to pay for it.2. Don’t Guess—Learn the MarketMany newcomers lose money because they jump into speculation or arbitrage (buying and selling for a quick profit) without understanding how the market works.The Advice: Start with active trading. Get your hands dirty and learn the "rhythm" of the market before taking big risks. 3. Start Small with an MVPYou don't need a fortune to launch a business. Tavershima advocates for the Minimum Viable Product (MVP)—the simplest version of your idea that you can start selling immediately to test the waters.4. The Real Growth KillerThrough listener stories, a common theme emerged: The biggest barrier to success isn't a lack of money; it’s a lack of sales skills. If you can’t sell, no amount of funding will save the business.Moving ForwardTavershima concludes by offering consulting services to help entrepreneurs validate their business ideas and build systems that turn products into consistent sales.

In this episode, Tavershima breaks down a simple reality for entrepreneurs: if you want to grow without paying for ads, you have to post constantly.He argues that because social media platforms intentionally limit how many people see your posts to force you into buying ads, high-volume posting is your only way to "beat" the system and get noticed.The Strategy for Organic GrowthTavershima’s advice follows a clear logic for staying visible in a crowded digital world: * Quantity Over "Quiet": Don't worry about posting too much. In a world drowning in data, you disappear the moment you stop talking. * Work Smarter, Not Harder: Use a "create once, share forever" approach. Instead of burning out on new ideas, recycle and resharing your old content to keep your feed active. * The Bottom Line: Frequent posting isn't just about likes; it’s about starting the conversations that eventually lead to sales.The Core Message? Consistency is the only way to stay relevant. If you aren't posting aggressively, the algorithm will effectively make your business invisible.Don't hate the player. Hate the game.

In this podcast, Tavershima Ayede explains that building rapport with potential clients shouldn’t be left to chance. Instead of just making small talk, he suggests using a structured game plan to make every conversation count.The Strategy of ConnectionTavershima argues that "winging it" with random questions is a missed opportunity. He recommends using specific frameworks to keep the conversation on track: * The 5W Method: Asking Who, What, Where, When, and Why. * The POGO Acronym: A classic Zig Ziglar technique focusing on Person, Organization, Goals, and Obstacles.Why Structure MattersBy focusing your questions on a prospect’s personal background, their company’s goals, and their specific pain points, you do two things: * Validation: You make the client feel heard and understood. * Transition: You create a natural "comfort zone" that makes it much easier to pivot from a friendly chat into a serious business pitch.The Big TakeawayRapport isn't just about being "nice"—it is a strategic tool used to uncover what a customer actually needs.

Stop asking your mentors if your idea is good—they aren’t the ones buying it. This episode dives into the "Why" and "How" of market validation. Using the example of an online Yoruba language course, we show why your first guess about your customers is usually wrong.Key Takeaways: * The "One-on-One" Rule: Ditch the focus groups (groupthink is real) and the AI simulations. Talk to real humans, one-on-one. * The Truth is in the Wallet: Opinions are free; validation costs money. The only way to know if an idea works is to try and sell it. * Dig for the "Hidden Need": You aren't just selling a product; you’re solving an emotional or professional pain point.

In this episode, Tavershima Ayede argues that you cannot ignore money when starting a business or creating content. He believes that even the best intentions will fail without a solid financial plan.Key Takeaways * Missionaries vs. Mercenaries: Tavershima divides creators into two groups: those driven by a cause (Missionaries) and those driven by profit (Mercenaries). His point? Both groups need a money strategy to survive. * Passion Isn't Enough: He shares a story about a student launching a platform for drug abuse recovery. Even though the cause is noble, Tavershima warns it will fail if there isn't a content calendar and a way to pay the bills. * The Reality Check: Social media growth is slow. If you rely only on "passion," you will likely quit when the bills start piling up and the "likes" aren't turning into cash. * The Bottom Line: Money is the "engine" of your mission. Without financial viability, you can't help anyone or sustain your business long-term.

In this episode, Tavershima Ayede breaks down the difference between "small talk" and "building rapport" in business. He argues that while they aren't exactly the same, they work together to build success.Key Takeaways * Small Talk as a Bridge: Think of small talk as a "social handshake." It’s light conversation—like asking about the weather or family—that makes people feel comfortable before getting down to business. * Cultural Differences: The "right" topic depends on where you are. For example, people in the UK might talk about the weather, while those in Nigeria might ask about family. * The Strategy: Small talk isn't just "aimless chatter." It’s a tool entrepreneurs use to judge a client's character and figure out what they actually need. * The Goal: The point isn't to talk forever; it’s to use that comfort to transition into a serious business deal.The Bottom LineMastering these social skills helps business owners build trust, create a better sales process, and keep customers coming back.

In this podcast episode, Tavershima Ayede explains why rapport—that feeling of ease and comfort between two people—is the secret ingredient to a successful sale.He breaks down his strategy into these key points: * The Foundation: You can’t understand a client’s needs or build trust without first making them feel comfortable. * Beyond "Just Be Yourself": Ayedi argues that "being authentic" is vague advice. Instead, he teaches practical skills like active listening and finding common ground to build a real connection. * Don't Get Stuck: He warns against spending too much time on small talk. Rapport is a bridge to a deal, not a hunt for a new best friend. You should use that comfort to move the conversation toward business goals.

The Main Idea? Stop Using "Fancy" Words! In this episode, Tavershima Ayede has a simple message for business owners: Stop overcomplicating things. If your customers don't understand what you’re saying, they won’t buy from you.The Problem: Industry JargonTavershima points out that industries like tech, crypto, and fashion are the big offenders. They use confusing terms that actually push customers away, such as: * Saying "UI/UX" when you mean "easy to use." * Saying "Cyclical Fashion" when you mean "high-quality clothes that last."The Solution: Speak "Customer," Not "Expert"Using a story about mentoring a sustainable fashion brand, Tavershima explains that most people don't buy clothes to "save the planet" in the abstract.The Bottom LineTo close more deals and build trust, you have to talk like a regular person. If you can explain the direct benefit to the customer's life without using a dictionary, you'll be much more successful.

Today Tavershima gives a "reality check" to a struggling web development agency owner. The main takeaway is simple: Stop worrying about how your brand looks and start focused on getting paid.Here is a simpler breakdown of the advice:1. Sales Over AestheticsThe owner is spending too much time on logos and long-term marketing plans. The advisor warns that "brand awareness" doesn't pay the bills. In the early stages, you need cash flow, which only comes from making direct sales.2. Solve Problems, Don't Just Build SitesInstead of selling "web development" (a technical service), the owner should focus on the business value they provide. Clients don't just want a website; they want more customers, better credibility, or a smoother sales process.3. Use Your NetworkThe advisor suggests three main ways to get immediate work: * Direct Outreach: Stop waiting for people to find you; go find them. * Leverage Referrals: Ask current and past contacts for introductions. * Fix Relationships: Even if a past project didn't go perfectly, reaching out to maintain the relationship can lead to future opportunities.4. It’s a Numbers GameFor a new business to survive, you need proactive networking. This means reaching out to a high volume of potential clients rather than waiting for the "perfect" strategy to fall into place.The Bottom Line: Don't get distracted by the "fun" parts of branding—focus on the "hard" part of talking to people and asking for the sale.

The secret to getting more customers isn't just reaching out to everyone—it’s reaching out to the right people.Here is a breakdown of the key points in this podcast episode:1. Stop Guessing, Start ResearchingMany businesses waste time sending messages to people who don't need their services (like a random, irrelevant LinkedIn invite). This doesn't just fail to get a sale; it actually frustrates potential clients.2. Know Your "Who" Before Your "How"Before you pick a platform (like Instagram or Email), you need to define your audience using two categories:Demographics: Who are they? (Age, location, job title).Psychographics: What do they care about? (Goals, interests, pain points).3. Quality Over QuantityWhether you are hosting a webinar or sending an email, your offer must solve a specific problem for a specific group. If the audience isn't "qualified" (meaning they don't actually need what you’re selling), your marketing won't work.4. Embrace the "No"Don't be afraid of rejection. A clear "no" is actually better than a "maybe" because it saves you from wasting time. It allows you to move on quickly and focus your energy on people who are likely to say "yes."

In this podcast, Tavershima Ayede breaks down how to use webinars to grow a business in Nigeria. His main point? Online seminars work best when you show up consistently and focus on being helpful instead of just "selling."Here is the simplified breakdown of his strategy:The Core StrategyBe a Resource, Not a Salesman: Don’t just promote yourself. Provide real value so people trust your expertise.Old Rules, New Tech: Even though webinars use modern software, the goal is the same as it’s always been: gather a crowd and find people interested in what you offer.The "Secret Sauce" for SuccessThe real value of a webinar isn't just the presentation; it's what happens at the end. Tavershima stresses that you must have a clear Call to Action (CTA). Once the webinar ends, the real work begins with personal follow-ups to turn those viewers into paying clients.The Big Idea: Use webinars to save time on education so you can spend more time on closing deals.