Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

The AI tool isn’t the problem—your instructions are. Stop wasting hours searching for the "perfect" AI. Whether you use ChatGPT, Claude, or Gemini, the results you get are only as good as the directions you give. I am here to tell you that AI isn’t coming for your job; it’s here to augment your intelligence. But if you keep treating it like a mind-reader, you’ll keep driving in circles.In this episode, I break down the strategy for Nigerian and African entrepreneurs to turn these tools into high-performing team members. I’m sharing my 4-step framework and the "Gary Vee" formula to ensure you never struggle with a blank cursor again, when it comes to using AI tools for ideation in your business. What you will master today: * The Augmented Intelligence Mindset: Why the tool matters less than the "pilot." * The 4-Step Prompting Framework: How to build context that gets results. * The Persona Method: Assigning roles to AI to generate expert-level output. * Localized Success: Using specific Nigerian context to win in our unique market.Stop guessing and start commanding. My Effective Phone Selling training (Jan 12–23, 2026) is where we take these digital strategies into the real world.Listen to the full episode now to stop being a passenger and start driving. Tap Subscribe and join the league of mature, strategic founders.

Your pitch deck isn't the problem. You are! You’ve spent weeks obsessing over font sizes and market slides, but your emails are still being ignored. Why? Because you’re treating your pitch deck like a magic wand instead of a wedding invitation. You’re asking for a "marriage" before you’ve even had a first date.In this episode, I’m stripping away the "founder ego" to show you why Nigerian tech startups are failing the funding test. I’m joined by U.S. finance expert Samuel M. to break down the cold, hard truth: Investors don’t buy documents; they underwrite risk. If you don't show them how you manage that risk, you’ve already lost.What you will master in this episode: * The Conversation-First Framework: Why sending your deck early is killing your deal. * Strategic Maturity: How to stop "vomiting" data and start qualifying your investors. * Asymmetric Upside: The exact way to position your risk so investors feel "calm." * The Art of Targeting: Why the best product in the world fails in the wrong room.Stop guessing. Start leading.My upcoming virtual training on Effective Phone Selling (Jan 12–23, 2026) is the missing link to your 2026 targets.Listen to the full episode now to fix your sales strategy. Hit Subscribe so you never miss a masterclass in business survival.

Stop acting like a beggar if you want to close the Oga. I see it at every wedding: ambitious entrepreneurs groveling for a moment of an influential person’s time, only to be forgotten before the cake is cut. You are killing your brand before you even open your mouth.In this episode, I reveal why your social posture is the difference between a closed deal and a cold shoulder. I am teaching you how to maintain your dignity while showing cultural deference. You are an equal in humanity, even if they are "stacked" with money. I am giving you a framework to navigate high-stakes social events and turn a 30-second greeting into a scheduled later or boardroom meeting.What You Are Mastering Today: * The Deference Trap: How to respect status without assuming an "inferior" role. * The 5-Step Framework: The precise script for greetings, intent, and closing a follow-up. * The PA Secret: Why the security detail and the secretary are your real keys to the kingdom. * Strategic Patience: How to handle the "wait" once you get past the gatekeepers.I am also opening doors for my 10-day intensive training (Jan 12–23, 2026) on selling over the phone. Stop "jamming" people at parties; learn to command the line.Listen to the Episode Now and Subscribe to the most prolific business podcast in Africa.

Your business is invisible, and it’s costing you money. I’m writing/ recording this from Makurdi, and frankly, I’m frustrated. I’ve spent my holiday trying to take my family out, only to be met with wrong phone numbers and "ghost" locations on Google Maps. If I can’t find you, I can’t pay you. It is that simple. The logic is the same for dozens of your potential customers as well.In this episode, I break down why your Google My Business (GMB) profile is your most important storefront in 2025. Stop hiding behind a brick wall. People are searching for you right now—don't let them find your competitor instead because your phone number is outdated.What you will learn: * The 3-Step Fix: How to claim, verify, and update your GMB profile in minutes. * The Power of AI: Using Gemini or Perplexity to optimize your business listing. * The Success Mindset: Why helping your peers grow creates a stronger economy for everyone. * Bonus Training: Get the details on my 10-day intensive "Selling Over the Phone" program starting January 12, 2026Stop losing revenue to bad data! Listen to the full episode now and Subscribe so you never miss a practical masterclass on growing your business!

You are at a party, but your mind is on your business and sales targets. Don’t blow it.Nothing kills a vibe faster than a "sales leech" pitching products over drinks. If you are that person constantly shouting "buy my stuff" at reunions or weddings, you aren't just losing sales—you’re losing invitations. In this episode, I show you how to master the "Organic Pivot." I break down exactly how a tech founder can close deals at a club and how an insurance rep can sell at a bar without being an irritant. Stop shoving trees into people's hands and start planting seeds.What You’ll Master in This Episode: * The Greeting Hack: Why your slang (or lack thereof) determines your entry into the room. * Perspective Over Pride: How asking the right questions makes you more attractive than "looking smart." * The Stealth Pivot: The exact moment to mention your business so it feels like a favor, not a pitch. * The Close: Why your goal at a party is never to sell, but to secure the follow-up.Level Up Your Relationship GameSelling is about connection, not just transactions. I am hosting a Live Online Training from January 12th–23rd, 2026 focused on selling and nurturing business relationships over the phone. If you want to stop perambulating and start closing, you need to be there.Listen to the full episode now to transform your social circle into a goldmine. Subscribe to the podcast to stay sharp!

Before you say "yes" to that promotion at work, you need to hear this.You’ve crushed your targets. You’re the superstar. Now, your company wants to "reward" you with a Sales Manager title. I’m telling you: it’s a bait you shouldn't swallow blindly. In this episode, I break down the brutal reality of the "Promotion Trap."Most top performers move into management only to find their income slashed, their stress tripled, and their freedom gone.What You Stand to Lose: * Your Paycheck: Why moving from commissions to a capped salary might be financial suicide for you. * Your Control: You go from being responsible for your own wins to being held hostage by a lazy team. * Your Peace: The hidden "lifestyle tax" that causes marital strain when the money stops flowing.I share real stories from Nigeria to Scotland—including the rep who will lose millions in bonuses just for a fancy title. If you want to keep winning, you must understand the difference between selling and leading.Level Up Your GameI am hosting a Live Online Sales Training from January 12th–23rd, 2026. I will teach you how to master the phone, close deals faster, and take advantage of your commissions.Listen to the full episode now to save your career, and hit Subscribe so you never miss a truth bomb.

Stop lying to yourself about how hard you’re working. In this episode, I’m pulling back the curtain on the "squadron" delusion. You think you have a massive network until you’re forced to put pen to paper. If it isn’t written down, it doesn’t exist. I’m showing you why your memory is your business’s biggest bottleneck and how my "Rule of 10" will save you from the sting of rejection.What You Will Master: * The Reality Check: Why a physical prospecting list is the only way to face the facts of your business. * The Rule of 10: How to build a selling framework that survives inevitable "No’s." * Low-Stakes Testing: Why your friends and family are the ultimate lab for your next big idea. * The Discipline Gap: Moving from "half-hazard" activity to tactical, daily outreach.I’m also opening doors for my January 2026, 10-day intensive training. This isn't a generic video course—it’s tailor-made, tactical, and direct.Send me a WhatsApp message on 08064662140 for more details on the course.Don’t miss out on future episodes—Subscribe to the podcast today!

I’m recording this quietly from my family home this holiday, but the message is anything but quiet: As a founder, your #1 job isn't to manage—it’s to sell the vision and the outcome.I watched a sales clerk fumble a deal with my mother because the clerk obsessed over "antibacterial steam" while ignoring the one result my mother actually needed. Don’t let that be you. Whether you’re trying to keep employees from jumping ship for a bigger paycheck or trying to close a skeptical lead, you must paint a picture of the future.What You’ll Master in This Episode: * The Vision Advantage: How Jeff Bezos and Mark Zuckerberg use one-liners to build empires. * Outcomes Over Specs: Why "Low-KVA compatibility" beats "7kg capacity" every single time. * Mission vs. Mercenary: Build a team that stays for the journey, not just the January bonus. * Legacy Systems: How to transition from a "one-man show" to an enduring institution like Dangote.Listen to the full episode now and Subscribe to the podcast for more raw, battle-tested sales strategies.P.S. I’m hosting a specialized sales training program from January 12th – 23rd, 2026, focused on closing over the phone. Don't miss out.

Are you tired of "following up" without a finish line? In this episode, I, Tavershima Ayede, dismantle the dangerous myth of a "fixed" number of touch points. Whether you are selling a cup of egusi or a million-naira contract, your strategy must change. I break down the exact variables—price, complexity, and stakeholders—that dictate your path to the bank.Stop playing the guessing game and start winning with these insights: * Stage-by-Stage Conversions: Why the "Big Close" is actually a series of small victories. * The BANT Filter: How to identify "waka pass" leads and stop wasting your energy. * Risk Mitigation: Using relationship building as a tool to close high-ticket deals. * Qualification Frameworks: The 4 questions you must answer before a deal is real.I’m also opening doors for my two-week intensive training (Jan 12–23, 2026).Listen now to master your process and Subscribe to the Business Booster Show!

Most Nigerian business owners are terrified of the phone. They think luxury doesn't sell here or that price is the only thing customers care about. They are wrong. I’m Tavershima Ayede, and I’m here to dismantle the mental hang-ups holding your revenue hostage.In this episode, I reveal the framework of my upcoming 10-Day Sales Intensive (Jan 12–23, 2026). I don't do "motivation" or fluff. I deliver the "modern plumbing" your business needs to fix its sales leaks for good. You will learn the high-stakes discipline of data hygiene, "speed to lead," and the vocal authority required to close deals without haggling.What You Will Master: * The Lead Lifecycle: and how to use it. * Vocal Presence: Commanding authority and building rapport remotely. * Objection Crushing: Practical tactics for "Let me think about it" or "It's too expensive." * Value over Features: How to stop selling specs and start selling solutions.Your business deserves more than a temporary fix. It’s time for a permanent sales system.Listen to the full episode now to secure your spot, and hit Subscribe to never miss a masterclass.

Stop relying on "hope" and "grace" to hit your sales and revenue numbers. If you are a sales rep or business owner struggling to generate leads, your system is broken.I am Tavershima Ayede, and I am telling you: You can sell anything over the phone—if you know how to control the conversation. After 1,300 episodes, I am finally opening a specialized 10-day training to hand you my exact sales engine.What You Will Master: * Prospecting Precision: Stop harassing the wrong people; find those who buy. * Conversation Control: Lead every call with unshakable confidence. * Closing the Deal: Master negotiations and pricing without a physical meeting. * Small-Group Tutorials: Get my undivided attention to solve your specific "potholes."The training starts on January 12, 2026. Don't waste 120k on pre-recorded videos. For under 100k, you get a live instructor in your passenger seat.Listen to the full episode now and subscribe to transform your 2026.Are you ready to scale? WhatsApp/Call me at 08064662140 to secure your spot.

How to Pivot Your Business Model When the Market CrashesThe wind has died down and your old business model is failing. What do you do? Most people panic and sell their assets. I am telling you: Do not sell the car if you're a taxi driver panicking because of disruptions from UBER/ BOLT and non NURTW people crashing into the taxi and cab hailing space.I am Tavershima Ayede, and in this episode, I show you how to stop being a victim of "market intruders." Whether it’s AI threatening your consulting or fuel hikes killing your taxi margins, the answer isn’t liquidation—it’s a radical model shift. I am recording this outside in Benue because your survival cannot wait! So even though I'm on holiday with the fam, I'm still here with you on the mic.Inside this session we'll discuss: * Model Overhaul: Why "giving value" isn’t enough if you can't "capture" it. * The Logistics Pivot: How to move from chasing passengers to securing steady supply-chain contracts. * The Chauffeur Model: Stop doing "along" and start charging premium upfront fees.Listen to the full episode now and subscribe to reclaim your market share.

Stop asking "how do I find more clients." It is a boring, lazy question that yields zero results. If you want to scale your business, you need lethal specificity and aggressive strategies.I am Tavershima Ayede, and in this episode, I strip away the fluff to show you how to dominate your market. Whether you are an electrician, a consultant, or in real estate, the mechanics of growth remain the same.I am recording this late from Benue because your success doesn't take a holiday and so neither will I take a holiday from recording podcast episodes!What You Will Master: * The Art of the Introduction: Why you must "debrief" your clients before asking for a referral. * Inbound Dominance: Turning your Google My Business into a client-chasing machine. * Aggressive Outbound: How to use high-value environments like estate meetings to secure new deals. * The Power of "No": Why radical honesty and referral-sharing build an untouchable reputation.Stop playing small and start being specific.Listen to the podcast now and subscribe to transform your business trajectory. Your revenue depends on it.

Stop looking for a "magic" sales button. It doesn't exist.I am Tavershima Ayede, and in this episode, I’m cutting through the noise. If you think LinkedIn is just an app you "open," you are already losing. Whether you sell software or spare parts, you are leaving money on the table because you refuse to show up correctly.Stop Failing, Start WinningI break down why most Nigerians fail on LinkedIn and how you can fix it immediately: * Total Optimization: If your profile is blank, you are invisible. Build a "sweet" profile that promotes you 24/7. * Proper Participation: Stop posting TikTok content on a professional yard. Respect the vibe or get ignored. * Aggressive Networking: Learn how to slide into DMs to solve real problems for real businesses.Success isn't easy; it’s earned through trial and error. Stop making excuses and start participating.LISTEN NOW to master the platform and SUBSCRIBE so you never miss a reality check.

STOP Feeling Like a Sales Failure! You MUST Do This First.I am Tavershima Ayede, and I insist you stop being prematurely discouraged in business and sales growth. You’re juggling a 9-to-5 or school alongside building your business. I get it; sales are HARD. But after two days of giving you the right perspective, this final part cuts straight to the brutal, practical truth: Your real problem is usually quantity, not technique.You need to give yourself grace. If you've only spoken to 10 or 20 people, you absolutely do not have enough data to feel like a failure. That is just the price of admission. It’s Business 101. What You WILL Learn in This Final Part: * The 10% Closing Ratio Estimate: Why talking to 100 prospects is your non-negotiable threshold for serious diagnosis... Okay maybe 50! * The Grace You Deserve: Why I specifically urge people with full-time jobs or school to ease up on the pressure. * Conversion Power: How tiny, gradual improvements in your sales process can dramatically boost your closes.Serious diagnosis of targeting, messaging, or conversion flaws only begins after you hit a reasonable threshold. Anything before that is noise!I am also announcing a paid phone sales training program starting January 12, 2026, and a full-time, on-location job opportunity in Lekki/Osapa for the best candidates.Press play NOW to fundamentally shift your sales mindset. Subscribe so you don't miss my next series on solving your business problems!(P.S. Yes, there's background noise—it's cleaning day and my kids are Scratch coding. The value is still immense!)Connect with me, Tavershima Ayede, on LinkedIn or text/call me personally at 08064662140.

STOP Feeling Incompetent! Sales Isn't Theory, It's Performance!You’re trying to sell, and it feels hard. You’re getting discouraged by rejection, and maybe you've felt that sting of self-doubt and failure. I'm Tavershima Ayede, and in this second part of our discussion, I’m being direct and assertive: you must stop thinking of sales as a knowledge subject like accounting.This is the urgent, practical perspective you need. Sales, like the military, sports, or music, is a performance discipline. Success is defined by what you can do and the number of attempts you make, not just what you know!I use analogies—from an Olympic gymnast's years of training to a musician’s 'studio rat' decades—to prove that your success requires relentless preparation and discipline.What You Will Learn in This Essential Episode: * The Emotional Truth: Why selling carries a unique emotional toll and how to manage the inevitable disappointment. * The Business Reality: The hard stats that show why the business journey is naturally rough—and it’s not just you! * The Repetition Principle: Why using the proper technique plus a sufficient number of attempts (the "reps") is the only recipe for consistent results. There is no magic guru help!Ready to Transform Your Sales Performance?I'm hosting a paid training program starting January 12, 2026, designed to change your behavior and produce results. Bonus: I have a client looking to hire employees for phone-selling roles in Lagos, and I will vet candidates from this training class.I insist you stop feeling incompetent and start putting in the work!Listen now to get this critical perspective and then reach out to me via phone, text, or WhatsApp at 080-64662140 to discuss the training or job opportunity!Don't wait—subscribe to the podcast for more practical business truths!

STOP Quitting: Why Sales Is HARD AS HELL (And How to Fix Your Mindset)I'm Tavershima Ayede the host of the podcast, and I need to be direct with you: If you are discouraged right now because sales feels impossible, you are not alone. I realized I was too upbeat in some of my podcast episodes, and I failed to tell you the ugly truth: Sales is arduous, and the statistics are stacked against you.Here is the non-negotiable reality: Until you sort out your sales and marketing, your business has NO PROSPECTS for growth. Money is the lifeblood, and it MUST be secured first.Your Urgent Takeaways from Part 1: * You Need a New Perspective: Understand why conversions are low (it's not personal!) using the four criteria—Want, Need, Afford, Urgency. * The Power of Small Change: Learn the one small behavior change that separates the inconsistent from the successful: consistency over time. * The Two Questions to Ask: Stop being in a funk over failure! You must immediately analyze every loss by asking: Did we use the proper technique? and Did we make enough attempts?Your failure is likely a technique issue OR a numbers game issue—it ain't personal!I am serious about your success. Listen to this episode NOW to fix your mindset and start selling effectively.BONUS: I am vetting candidates for a Lagos-based sales job. If you want strict sales training starting Jan 12, 2026 and a potential job opportunity near VI/Lekki, text or WhatsApp me at 0806466214 (Lagos applicants only for the job).Subscribe to the podcast so you don't miss the next two crucial parts of this series!

Why Are People Ignoring Your WhatsApp & LinkedIn DMs?

Hustle Hard Now: Your Sales Grind Isn't Forever

Stop Waiting: The 4 Universal Steps to Find Your Ideal Customer!