Expert Edge Podcast

There are few things that will build your business faster than having relationships with people that have been where you are and are where you want to be. So it would only make sense to make sure you have a strategy in place to build relationships with these people, right? Of course! But the problem I see is that most people either don’t know how to get started building these relationships or the ones that are actively trying are going about it all wrong. Because of this and the massive effect it has had on my business, I decided to record this episode all about my strategies on how I go about building influential relationships. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode211 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi    

Your brand is your reputation and what you are known for. While building a brand will take some time, profiting from your brand doesn’t have to. In fact, you can most likely start making money from your brand right away. My guest on this episode of the expert edge, branding phenom - Julie Solomon, shares 3 ways you can start profiting from your brand even if you only have a few hundred followers. But that’s not all, she also goes into the essential branding pillars you need to have in place if you want sustained success. This one’s a can’t miss episode for all coaches! Julie's Masterclass: https://colinboyd.co/julie   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode210 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi    

You probably hear about workshops, masterclasses & bootcamps all the time. Invite after invite in your inbox. There’s a real good reason for this and it’s because they work! They are super effective strategies that let coaches and creators connect with and convert their audience. But not even those strategies compete with the effectiveness of in person live workshops. However, there’s one big problem with live in-person workshops and that’s that few know how to run them correctly. So tune into this episode so you can discover the secrets to running a great workshop! --------------- Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode213 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi  

On a scale of 1-10 how would you rate your “engagement”? What I mean is..Do your webinar presentations create a captivating two way conversation between you and your audience? If you're like most coaches, you find yourself teaching 'too-much' and sometimes forgetting about really engaging the audience on your webinars and live-streaming. That's going to change from this episode forward! Because I want to share with you my 3 favorite strategies that will take your presentations from 'dull' to 'down right increcredible'! In this episode you'll discover: How to design alluring and powerful slides... this will be the anchor to captivating your audience for your entire presentation The #1 tip for asking awesome questions… so that your presentation will finish with hundreds of great comments and interaction The easy way to get your audience to make “micro-decisions”...so that the audience moves towards you offer automatically (without feeling pushy) ANNOUNCEMENT: If you are serious about running high-converting webinars and virtual talks, then make sure to register for my FREE live series called in my “Sell from Webinar and Virtual Stages”. You can register right now below!   Click this link for the series info:  http://virtualstagestraining.com/ Also, make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you. For all the show notes and links: www.expertedgepodcast.com/blog/episode96 If you're interested in Sell From Stage Academy® make sure to join the waitlist here: https://sellfromstageacademy.com/ Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

This week on the Expert Edge Podcast I chatted with Alvaro Berrios, Facebook Ads Master - (seriously, he's a weapon). He shows us how to adapt to the ever-changing Facebook Ads landscape and really get the most out of your marketing efforts in 2022. Alvaro gives IMMEDIATE insight into managing your facebook budgets and really using your dollars wisely. Let's make every cent you invest matter! Every... Single...Penny! … Yup. Join us as we unpack the latest on Facebook Ads and how Data will be the #1 thing you need to be ALL IN for this year.  In this episode you'll discover:   The #1 hack to help you understand the algorithms of Instagram & Facebook.. And therefore get more regular exposure to your target audience. The secret to creating the highest converting ads...with almost no effort How to get the foundations of analytics right (without losing sleep)...trust me, I need a full 8 hours. Also, make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5 star rating! I would love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode95 If you're interested in Sell From Stage Academy® make sure to join the waitlist here: https://sellfromstageacademy.com/ Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Check out Colin's Virtual Studio Setup and checklist: https://colinboyd.co/virtualstudio/ Click on the link below to connect with Alvaro Berrios to help you get started on your Facebook Ads journey. https://colinboyd.co/alvaro    

This week on the Expert Edge Podcast I talk about how to break your belief barriers in 2022.  Ever doubted your own abilities in leading? So have I. Using strategies from my ELITE implementation program I chat about how I overcame my own insecurities and bad beliefs. The mind barriers that you have lived with, maybe even your whole life, could be keeping you from X3 your income in 2022. As you focus forward and evolve your beliefs this season, consider listening to this episode again and again to have a guide on manifesting your intentions this year. In this episode you'll be able to implement into your daily lives: How to define your current beliefs...this will clarify what is preventing you from stepping up to the next level! The secret to installing your NEW (more empowering) beliefs… this will be a daily action you take for yourself to start to see results instantly The #1 hack to help you embody your new beliefs...and finally create the future you've desired with more ease and confidence than ever before. Also, make sure to hit the "Subscribe" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I would love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode94 If you're interested in Sell From Stage Academy® make sure to join the waitlist here: https://sellfromstageacademy.com/ Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Check out Colin's Virtual Studio Setup and checklist: https://colinboyd.co/virtualstudio/

Going viral is the holy grail of organic marketing. It’s what almost all content creators dream of when they’re coming up with idea after idea. But what most coaches and creators don’t know is that there are strategies you can apply to your content to exponentially increase the odds of the algorithm picking up your content and making it go viral. This is why I brought in Instagram Reels expert, Anneke Odendall. In this episode, she shares with you the exact strategies and tips she uses to get your content to go viral.  Guide: 7 types of reels that convert Instagram: @pinksparrowsocial Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode212 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi  

As a coach, your ability to attract your audience and get them to convert into your programs is largely going to determine how successful you become. That’s why learning how to write compelling copy should be at the top of every coach's skill development list. You don’t need to become an expert, because you can hire the experts to write your bigger projects like email sequences and sales pages, but you should have a solid understanding for the copy elements that you’ll have to write yourself - ads, newsletters, blog posts, etc… To make sure you understand how to write compelling copy I brought our amazing ELITE copywriting coach, Kristen Engen, on the show today! Don’t miss this! Copy By Color Download: https://kristinengen.com/cbc   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode209 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi    

Being a coach or expert requires you to be or become somebody worth following. As soon as you decide to be a coach you're announcing to your audience that you are a leader. But it’s not good enough to just announce you're a coach and leader. You have to have something that initially draws your audience in and attracts them to you. And that thing is charisma. We all know somebody with charisma. It’s hard to put your finger on what it is and how to develop it, but in this episode I share with you how to do just that! Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode208 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi    

You’ll notice quite a few similarities between the top coaches in any industry. But one similarity that tends to be unanimous among all top coaches is that they all consistently show up on video. That’s because video is one of the easiest pieces of content to leverage and when it’s done right it tends to create an instant level of authority. However, a lot of coaches get intimidated by the idea of being on camera. This is why I wanted to have my guest Xayli Barclay on this week as she’s an expert in how to create super high quality videos while also having palpable camera confidence!   Xayli’s Instagram: @XayliBarclay Check out Xayli’s Uniq Method here: https://theuniqmethod.com/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode207 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi  

Most coaches understand that building their personal brand is important. However, a lot of coaches don’t really have a complete grasp on what their personal brand really is. They mistake their personal brand with their brand identities like colors, fonts, websites, etc… During this episode with branding expert Yolanda Smith, we dive deep into what personal branding actually is and how to go about doing it the right way as well as the mistakes you need to make sure you avoid if you want a thriving personal brand. Check out Yolanda’s stuff here: https://www.yolandamsmith.com/ ------------------------------------- Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode206 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi    

If you have a dream to create a wealthy future then today's podcast is going to give you an insight into how that's done. My guest, Jason Brown, is a master day trader and course creator who exemplifies what it means to truly become an expert by consistently practicing what he preaches.  He's not only created immense financial wealth but has built a beautiful family and relationships in his community that allow his entire life to thrive. I wanted to dig deep into how he thinks, acts and has become the wealthy individual that he is.  Check out Jason’s stuff here: https://thebrownreport.com/   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode205 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi https://colinboyd.co/kajabi    

Establishing your credibility and expanding the reach of your brand are 2 cornerstones of any successful coaching business. There are countless ways to do this in today's day and age but after listening to today’s podcast, you’re going to want to be adding Youtube to your repertoire asap if it’s not a part of it already. My guest on this week’s episode, Sean Cannell, is an absolute legend when it comes to Youtube with over 17 years of experience mastering the platform. He shares gem after gem as well as some upcoming trends that you need to be aware of now to get ahead of the competition. This is a must listen! Register For Sean’s Youtube Masterclass Here: https://colinboyd.co/sean Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode204 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi http://colinboyd.co/kajabi      

Running a successful launch can absolutely skyrocket your business and vice versa, running a launch that tanks can be detrimental and set you back a bit. We just came off of our most successful launch to date which is really going to set the tone for the rest of the year. That’s why it’s all the more important to follow the strategies and formulas put out there by coaches doing them the right way. One of those coaches, and guest on this week's episode is my good friend Jasmine Star who discusses her strategies on running successful launches among many other successful business pillars like branding and consistency.  Register For Jasmines Launch NEW Masterclass: https://colinboyd.co/jasmine Jasmines Podcast: https://jasminestar.com/podcast/ Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode203 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi http://colinboyd.co/kajabi      

Most coaches I run into tend to over complicate things. From their online courses to their messaging. They tend to think that more is better when in reality, oftentimes less is more. Especially in the case of your messaging. If your messaging is complicated or unclear, your audience is going to move on. My guest on this week's episode, Donald Miller, is a legend at this (among other things). During this episode he shares… How to simplify your messaging down to a tagline so that you own a problem and become the go to solution.  3 mental shifts that he has made throughout his life that has resulted in him becoming one of the biggest names in the expert business 3 hacks that anyone can use when they find themselves in a tight spot, like cashflow or any type of bind.  And much more! Don’t miss this episode! Pre-order your copy of "Coach Builder" by best-selling author Donald Miller today! This book gives you an 8-step plan to become a self-employed business coach. https://coachbuilder.com/book/   ---------- Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode202 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi http://colinboyd.co/kajabi        

Every successful coach and course creator has their own story and set of circumstances that they had to overcome to reach their breakthrough. My guest and student on this week’s episode - Lindsay Williams is no different. Like any entrepreneur, she had some hurdles she needed to overcome to get to where she is now, which is a $20k/month business. But her real breakthrough came when she niched down & when she followed the Sell From Stage strategies provided in the Academy. During this episode, she breaks down her journey and how she got to the point of using just 1 presentation to drive almost all of her revenue! Sell From Stage Academy is currently open for just a few days.  https://sellfromstageacademy.com  Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode201 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi http://colinboyd.co/kajabi  

The goal of almost every coach or course creator I’ve ever encountered is to build a highly lucrative and impactful expert business. It doesn’t take rocket science to realize that! But as a coach it may feel like rocket science trying to figure out the formula and steps that turn your expertise into massive profits! If you've ever struggled to know a simple way to build your expert business so that it makes great money but also suits your lifestyle, then don’t miss this episode!  During this episode you’ll discover:  The 5 phases to building a scalable and profitable expert business (you'll finally have a clear pathway for building and scaling...faster) The new beliefs you must adopt to command a virtual or live stage (they are very different to what you think)! The 3 types of signature talks you must create so that you speak in a way that sells on every occasion (most people only have one and that’s why they get average results). And more! Want to truly master the art of selling from virtual and live stages?    Don't miss this exclusive live Workshop series (Replays Available) that started January 29th called: Selling From Virtual & Live Stages Register here: http://colinboyd.co/stages Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode200 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi http://colinboyd.co/kajabi  

Most coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it’s relatively easy to fix because it almost always stems from 1 of 3 mistakes. You're either delivering too much information, selling at the end of your presentation, or sharing the wrong stories. During this episode I’ll go over what to do in each scenario as well as:  The difference between information-based training and decision based training (this one distinction recently took Jon Acampora's webinar from 3 to 14% conversion rate instantly)  How to choose the right signature story for your presentation so that your audience doesn't just like you, but they want to buy from you! The Infusion Selling Method™ -  This method will instantly show you how to go from content that entertains to content that converts clients (without feeling pushy or sales-y) And more! Want to truly master the art of selling from virtual and live stages?   Don't miss this exclusive live Workshop series (Replays Available) that started January 29th called: Selling From Virtual & Live Stages Register here: http://colinboyd.co/stages Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode199 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi http://colinboyd.co/kajabi  

The majority of coaches understand the importance of selling from stage (virtual & live) but unfortunately, due to fear of speaking, they never cultivate or utilize this immensely valuable skill. You see the second you step on a virtual or live stage, you're instantly viewed as an authority figure. Making your audience way more receptive to what you are presenting & offering. During this episode we are going to tackle this head on so that by the end of it, fear of speaking is a thing of the past for you.    During this episode you’ll discover: The simple technique to go from a fear that 'no one wants your programs' to feeling confident in under 7 seconds - it's crazy how fast it works  The Sell From Stage Journey Model™ - the 6 levels every one must move through to command the stages and growth their business The 4 'Big Mindset Moves' that will give you the confidence to connect with your audience from any virtual stage and move them toward your programs Want to truly master the art of selling from virtual and live stages?  Don't miss this exclusive live Workshop series (Replays Available) starting January 29th called: Selling From Virtual & Live Stages Register here: http://colinboyd.co/stages Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode198 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi http://colinboyd.co/kajabi      

Most course creators and coaches are left spinning their wheels when their offer isn’t selling. Oftentimes they'll think it’s their content in the course that’s the issue or sometimes they think they need to add more “how to” information to their presentation to sell it. Neither of these are true. In fact, I have found that there are 3 main reasons why your offer isn’t selling and once you fix these issues your course is likely to fly off the digital shelves. I go over these 3 mistakes and their remedies on this week’s episode! Want to truly master the art of selling from virtual and live stages?   Don't miss this exclusive live Workshop series starting January 29th called: Selling From Virtual & Live Stages Register here: http://colinboyd.co/stages Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! I’d love to hear from you. For all the show notes and links: https://www.expertedgepodcast.com/blog/episode197 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get a free trial of Colin's favorite ALL-IN-ONE Course, Content and Email System: Kajabi http://colinboyd.co/kajabi