Your pet business content your way

Do you find yourself worrying around how much engagement you have on your social media accounts?This is a topic I find comes up repeatedly on social media, in Facebook group conversations, and in the coaching calls I run in my membership.Pet professionals who are doing a brilliant job of caring for animals and supporting their clients, making brilliant products that make a difference.Yet they become tied up in knots with social media, trying to keep up with the ever changing demands of platforms run by billionaires.Social media is an incredible free tool to get your work seen, but it can also cause a lot of stress and frustration.One thing I wish wasn’t a cause of this is engagement. In this podcast episode, I’m talking about why I would LOVE for you to let go of any concerns you have around this, so it doesn’t hold you back, and so you can show up as the brilliant pet pro you are.Key topics and timings in this episode: 1:23 - The challenges pet professionals share about social media engagment2:38 - What is social media engagement5:24 - Why worrying about it can hold you back7:10 - Why normal people don't care about social media engagement8:35 - Would a lack of engagement stop you from buying?9:24 - Even social media experts struggle to get engagement 10:13 - Remember, you're a pet pro, you are not a social media expert11:51 - Worrying about a lack of engagement means you’re not getting seen13:36 - People can discover you on social media and then come OFF social media to find out more about you15:09 - It takes 10 to 15 touchpoints for people to decide to buy from you16:42 - Pet parents need to know the available choices19:08 - You want to dilute the aversive messages that are out there20:25 - Social media is a little bit like quicksand21:09 - Remember that people are lurking22:24 - Engagement doesn't pay the bills and an engaging post may generate no money 24:29 - You're winning just by showing up as research shows many people don't even bother25:22 - Be brave and post what you really want to say and you might surprise yourself27:11 - Sometimes it's just having a little confidence boost29:01 - Podcasts to listen to if you'd like to feel inspired31:15 - Final thoughts on posting and feeling confident31:40 - How I can support you in feeling more ok with self-promotionGet 50% off your first month in Pets Get Visible here: https://publicityforpetbusinesses.mykajabi.com/offers/7Hvpvxzr/checkout?coupon_code=PGV50Links mentioned in this episode: Creating meaningful content with Aileen StevensonHow to feel more comfortable and confident promoting your pet businessIf you’re not visible who misses out?Stuff the social media rules and do things your way with Colette AdwinPutting your passion and personality into your marketing with Alex McCannWhy I trained as an...

Are you fed up with feeling awkward when selling your product or service?If so, I think you’ll love this episode with sales expert Sara Dalrymple, author of More Sales Please, where we’re talking about letting go of the discomfort you feel around asking for money.You started your business because you wanted to do good work and make a difference, and for this to happen, you need to earn a living.You likely love doing your work, and Sara says that simply ‘developing a love of talking about what you do’ is the key to being a better salesperson.Selling is like a muscle, you have to work on it, build it up and maintain it, and in this interview Sara shares a simple way to do this.She talks through the journey your potential clients go through, from being cold and unfamiliar to warm and ready to make a decision to hot and ready to take action.Whether you’re a confident salesperson already or looking to get more comfortable with the process, I think you’ll love Sara’s no-fluff advice.*This post contains an affiliate link to Sara’s book, meaning if you buy a copy, I will be paid a small commission. This doesn’t affect your price and helps fund this podcast.Key topics and timings in this episode:2.36 - Sara’s background in corporate and how she came to specialise in sales training.5.23 - Why it’s ok to feel vulnerable when presenting what we offer online.6.19 - Sara’s thoughts on reframing sales as “talking about what you’re good at and asking for money.”9.43 - Accepting that there will always be challenges in the world and economy and that you need to be consistently visible to thrive.12.21 - Seeing our sales skills as a muscle we need to build and maintain.16.35 - Ways to figure out what your potential clients are looking for so you’re able to lay the information they need to decide to buy from you.20.16 - How to create content for the different stages of the journey, from a potential buyer being cold and unsure to warm and considering their options to hot and ready to buy.27.03 - Posting little and often and why it’s the compound effect of seeing you regularly rather than a few perfectly crafted posts that will lead to more sales.31.26 - Being strict with your time on social media and spending a maximum of 30 minutes a day on your posts.35.17 - Handling rejection and using this as an opportunity to clarify your messaging.37.25 - Having time and patience to let social media work with you and the compound effect to build.41.52 - How running a pet business is a gift when it comes to content creation because of the emotional connection we have with our animals.44.07 - Sara’s three steps to get started for sales phobics. Be clear on the value in what you offer, show up regularly, and get support.46.36 - Where to learn more about Sara and the best places to connect.Links mentioned in this episode:Buy Sara’s book More Sales Please on Amazon * https://amzn.to/4cQjUHeLearn more from Sara on her website: https://saradalrymple.co.uk/Connect on Instagram: https://www.instagram.com/saleswithsara/Further reading Creating meaningful social media content with Aileen StevensonPutting you first and creating a pet business that makes you happy with Jane ArdernHow to feel comfortable and confident talking about your pet businessTaking the fear out of putting up your prices with Sally FarrantWhy I trained as a coach and what this means for your pet business  Further...

Would you love to be an award-winning pet business?To gain recognition for the hard work you do and stand out from the competition?Whether you own a grooming salon, a pet shop, training or dog walking service, or you make products that make a difference, being involved in industry awards will boost your credibility and attract new customers.In this podcast episode, I'm sharing reasons you should aspire to be an award-winning pet business.Plus tips on choosing the right award for you and using your win to secure media coverage.Winning awards means you'll elevate your pet business, stand out from the crowd, and gain the recognition you deserve.And you’ll hear from two pet businesses who have won awards to inspire you.If this is something you'd like to work on, join my Pets Get Visible membership where the focus for April is awards and get 50% off your first month by clicking here.Key topics and timings:0.20 - Introduction1.29 - What to expect from this episode1.40 - Getting over the cringing feeling of looking for recognition3.48 - How you can get support with your awards process and applications5.50 - It's acceptable to self-nominate for awards6.30 - Consider the purpose of winning an award7.37 - Choose the right awards 8.49 - How applying will refine your business messaging9.42 - Recognition demonstrates professionalism10.49 - Case study - Niki French12.10 - Awards boost confidence12.54 - Winning gives third party validation of business impact13.51 - Stand out from competitors15.42 - Social media buzz and engagement16.00 - Case study - Louise Humphrey17.54 - Opportunities for public relations20.45 - What to do if you’d like to work on applying for awards - come and join my workshop!Further reading on this topicHow winning the SBS award with Theo Paphitis can raise your profile10 takeaways from Theo Paphitis’ SBS event 2024Kirsty Skeates shares why you SHOULD be applying for awards for your pet businessHow to feel more comfortable and confident promoting your pet businessIs my Pets Get Visible membership right for youThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

What do you do when something happens in your life, and it means you have to stop everything in your business to deal with it?We live in an uncertain world, and the 2020 Coronavirus pandemic has shown that you don’t know what might be coming around the corner to turn your life upside down.And while your business is a huge part of your life, there are inevitable things that happen with your family and loved ones which, at times, mean they need to come first.Running a business is challenging during these times. You don’t have the usual time, energy, and resources to keep the plates spinning.So what can you do? In this podcast episode, I’m sharing some thoughts on how to navigate the day-to-day running of your business and taking care of yourself too.The last 12 months have been a stop-start time for me.And I’m talking about some of the lessons I’ve learned along the way in the hope it will be helpful for you if you’re experiencing the same.Key topics and timings in this episode: 00:00 - Introduction1:29 - Defining a stop-start period4.44 - My own stop-start experience from the last 12 months7.46 - The difference between going through tough times as a business owner compared with an employee9.20 - Seven thoughts on how to navigate stop-start times.9:36 - 1. Accept that you can't do all the things10:36 - 2. Take the pressure off yourself13:29 - 3. Work out how much time you can dedicate to work15:22 - 4. Prioritise cash-generating activity17.30 - 5. Step away from things that will make you feel rubbish21:03 - 6. Accept that things will take longer than usual25:11 - 7. Be kind to yourself27:19 - Coaching exercise: Prioritising tasks30:13 - Final thoughts34:22 - How to keep in touchLinks mentioned in this episode:Further reading Navigating the rollercoaster of running a businessThe power of taking a pause in your pet business contentWhy I trained as an accredited coach and what this means for your pet businessHow to navigate controversy in your pet businessBuy Emotional Agility by Susan David here on Amazon.Listen to The Hit Factory playlist on Spotify https://www.instagram.com/rachelspencerukhttps://www.facebook.com/rachelspencerukhttps://www.linkedin.com/in/rachelspenceruk/For more mindset musings, register for my newsletter which you can sign up to here: https://publicityforpetbusinesses.mykajabi.com/OptinThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Each year Theo Paphitis puts on his Small Business Sunday winner's event in Birmingham to celebrate small businesses and give them a boost.It's a brilliantly inspiring day where Theo and his panel of experts give so much encouragement and line up fabulous speakers to educate and inspire you.This year, we had talks on using AI in your marketing from Google and a spotlight session from Susan Bonnar, founder of The British Craft House and a former SBS winner.NatWest chaired a panel discussion with success stories from their Accelerator program Maxine Laceby, founder of Absolute Collagen, Sanjay Agarwal, founder of Spice Kitchen and Shalom Lloyd from Naturally Tiwa skincare.The fireside chat this year was Stacey Solomon who brought the house down, and was mobbed by fans bringing her gifts and sharing how she'd transformed their businesses with her endorsements.In this podcast episode, I'm sharing my ten takeaways from the event.Key topics and timings:0.20 - What to expect from this episode.2.00 - Why the SBS community is such a special place to be a part of and how Theo gives you the reassurance we all need.2.30 - What is SBS and how it started.4.45 - How the SBS network can help you and provide support.5.34 - Takeaway 1 - Keep getting up - there will always be setbacks.7.30 - Takeaway 2 - Stop and sense-check your activities.9.05 - Takeaway 3 - Don’t be afraid to change.10.35 - Takeaway 4 - Why it's important to plan and look forward.12.20 - Takeaway 5 - Use AI as inspiration and a helpful assistant and not to do everything for you!16.11 - Takeaway 6 - You have to make money.20.11 - Takeaway 7 - Say yes to things even when it feels huge and scary.23.45 - Takeaway 8 - Let yourself off the hook with social media and be social put your community first.26.57 - Takeaway 9 - You need to be seen and the impact of a shout-out from Stacey Solomon - leading to £100,000 of sales for Stamptastic.29.41 - Takeaway 10 - Why it's ok ask for help.Links mentioned in this episode: How Theo Paphitis' Small Business Sunday award can raise your pet business profileTheo Paphitis launches SBS investHow the NatWest accelerator can help your pet business Finding support for your pet business in Pets Get VisibleThe rollercoaster that is running a small business This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you thinking of joining my Pets Get Visible membership?If so, this podcast episode is for you. Inside you’ll learn what the membership is, the different elements inside of it, and what’s in it for you if you join.Plus my clients Helen and Nina share their experience of being part of it.If you know you’re ready to join, here’s the link:  https://publicityforpetbusinesses.mykajabi.com/pets-get-visibleKey topics and timings in this episode0.43 - this week's topic - my Pets Get Visible membership.2.01 - Why I made the membership.2.57 - Why doing things your way is so important and why I'm so passionate about person centred coaching.4.17 - How the resource library works.6.08 - How the forward planning resources work and help you overcome the blank page.10.07 - The monthly workshops and the kind of things we cover.12.41 - How coaching works inside of a membership and why I believe being accredited as a coach is valuable in caring for my clients wellbeing.17.20 - The supportive nature of the group.18.52 - Helen King from Scotty's Cartoons shares her experience of coaching inside Pets Get Visible.20.02 - The Facebook group and what to expect in the community when it comes to support.21.44 - What happens on the co-working calls.23.15 - Nina Fotara from Confident Canine Dog Training talks about the co-working sessions.25.15 - The benefits of having your business listed on my pet blog for your website.27.17 - Building your confidence inside of the membership.29.02 - How to get in touch if you'd like to join - email rachel@rachelspencer.co.uk or find me on social media @rachelspenceruk.Links mentioned in this episodeIf you want to join, head to the sign-up page here: https://publicityforpetbusinesses.mykajabi.com/pets-get-visibleOnce you've registered, you'll have instant access, and you'll be invited to the members' Facebook community. Any questions, let me know and it would be great to see you thereFurther listening if you found this helpfulWhy I trained as a coach and what this means for your pet businessThe Trust Equation and how to use it to build trust in your pet business What’s your pet business culture and why it mattersNavigating the rollercoaster of running your own pet businessGetting comfortable, confident and consistent in your pet business marketingThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Is your pet business marketing in need of some tender loving care?I’d love to invite you to my ‘Show your pet business some love’ challenge.It’s a free five day challenge taking place from February 12th - 16th 2024 where you shake things up in your pet business and remember why you fell in love in the first place!With Valentine’s Day coming, I decided to create a free event around showing the love and you can learn what to expect in this episode.SAVE YOUR SPACE HERE: https://publicityforpetbusinesses.mykajabi.com/show-some-love-challengeKey topics and timings:0.00 - Introducing the challenge and the idea behind showing some love.1.55 - What the challenge will do.2.10 - Who the challenge is for - the different kinds of business.3.18 - The reasons why your pet business might need showing some love.4.13 - The difficulties faced by pet businesses at the moment.6.31 - Why it's helpful to take a step back and assess what you're doing in your pet business.11.37 - What to expect from the challenge.13.02 - How to register for the challenge.Links mentioned in this episode:Register for the challenge: https://publicityforpetbusinesses.mykajabi.com/show-some-love-challengeJoin my free Facebook group: https://www.facebook.com/groups/publicitytipsforpetbusinessesAnd if you're reading this in the future, after the challenge has ended, sign up for my newsletter to be the first to know of any future challenges and free training.Opt in for the newsletter here.Further listening if you enjoyed this episodeOvercoming comparisonitis with Kate HoyleWhy Imposter Syndrome can be your friend with Nicola Kinnard Comedie The rollercoaster of running a small businessCreate content for your clients not your peers with Erin MooreThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

What do you do when you see pet professionals who use aversive methods being given a platform to share their views?And when your kind, force-free training methods are challenged in the mainstream media?This podcast is in response to a recent story in The Times newspaper about ‘How man’s best friend became the master.’In the article, positive reinforcement training was mocked and challenged, and Colin Tennant from the Cambridge Institute of Dog Training and Behaviour was quoted as having said: “If you treat your dog like a human, it will treat you like a dog.”The story was followed up on This Morning where presenter Rochelle Humes introduced the topic, saying: "How dogs are being turned into Hell Hounds because owners are treating them like humans.”This has caused a lot of debate among pet professionals.In this episode, taken from a Facebook live, I explain how you can respond, why it’s important to put your perspective and kind methods out there so people can choose you, and my own experience of working with an aversive trainer.Plus, why journalists DO want to hear from you, ways to find them, and how I can support you if you’d like to work on this.Key topics and timings in this episode:0.20 - Intro and overview of this episode.0.45 - The coverage on The Times and This Morning challenging force-free training.1.45 - How you can work with me and get support approaching the press.2.24 - Facebook live and introduction to the Times story - 'How man’s best friend became the master.'3.40 - Coverage on This Morning - 'How dogs are being turned into Hell Hounds because owners are treating them like humans.’4.05 - The emotions around force-free training and why it’s frustrating seeing your methods questioned.4.35 - Colin Tennant quote ‘If you treat your dog like a human, it will treat you like a dog.’6.20 - My perspective on training and why I support training with kindness.7.06 - How you can respond to information you disagree with being put in the public domain.8.04 - Sharing your approach and inviting people to share their thoughts.8.28 - Getting curious about people’s thoughts on these challenging perspectives.9.05 - My personal experience of working with an aversive trainer and why I feel so passionately about getting pet pros who train with kindness seen.12.30 - What I’ve learned and mistakes I’ve made as a dog owner.13.40 - People who watch TV shows need support because they want to understand their dogs better.14.20 - Share what you do, why you do it, how you do it, and why you use those methods.14.59 - Understand why people find the DogFather charming.16.43 - Why nothing stops you from approaching journalists and where and how to find them, including This Morning researchers.17.40 - How this story is tomorrow’s chip paper.18.45 - Why regular owners see the DogFather as a charming man who cares.20.43 - Responses to Facebook live comments.22.03 - How we can work together if you’re fed up with seeing the same faces and names in the media for less than the cost of a takeaway each month.Further reading/listening on this topic:Nine things dog trainers need to know when dealing with journalists.Is my Pets Get Visible membership right for you?How to get press coverage from Facebook groups with Jill Foster.How to

Do you need to write a press release about your pet business? You're in the right place!This episode will cover everything you need to know when it comes to creating a press release for your pet business. But what I’m really keen to stress is that there is more to landing press coverage than writing a press release.What journalists want are stories, and by the end of this episode, you’ll have a sense of how to go about finding them in your pet business, plus what you can do if you’d like some support.Key topics and timings in this episode:0.20 - Introduction to the podcast and topic.0.46 - Why I've re-recorded this episode from 2020.1.38 - My background and how this will help you with your press release.4.28 - Why journalists aren't bothered about press releases and what they really want instead.4.57 - What to expect from this episode.5.19 - Definition of a press release.5.54 - Why you as a business owner are capable of writing one yourself.6.55 - Why there's never been an easier time to connect with the press.7.44 - Why have a press release and how being in the press gives third party validation.9.20 - When you might need a press release.10.53 - Examples of what makes a story from Zoe, Rachel and Sarah.16.33 - Story idea prompts for if you're stuck for ideas.17.40 - How to write your press release.19.00 - Why you want your story to be click-baity.22.59 - What else you need to include with your press release.25.27 - What you shouldn't do with your press release.28.01 - Options for working together if you'd like support.28.45 - How press coverage has helped my dog friendly business go from ghost town to fully booked.29.36 - What to expect from the membership.31.18 - How my 1-1 calls work.Background on the host: If you’re new to the podcast and you’ve clicked on this episode because you need to write a press release, here’s a little background about me.I’m a journalist and have been since 1999, a whopping 25 years ago, writing for local, regional, and national newspapers.In 2006 I went freelance, and since then, I have continued to work for national titles, women's magazines, and websites. I found myself writing about the pet industry after adopting my friend's dog Daisy in 2009, and this led me to start my own pet blog.My blog, www.thepawpost.co.uk, appeared in the top 10 UK pet blogs, and businesses and brands would approach me about being on it, and when they found out I was a journalist, they asked for help in landing press coverage.This led to me writing a book, 'Publicity Tips for Pet Businesses,' starting a Facebook group, working one-to-one with people, starting an online course, this podcast, then a membership.Since 2019, I’ve helped over 1000 pet business owners appear in newspapers, magazines, radio, TV, including BBC Breakfast, websites, podcasts, and more.Further reading or listening if you enjoyed this episode: Is my Pets Get Visible membership right for you?How to prepare for a radio interview with Anna WebbWhat happens on a Get Your Pet Business in the Press 1-1Dos and Don't when dealing with journalistsa...

What do you need to create a successful online dog training business?Caroline Wilkinson from Barket Place is a dog trainer, behaviourist, and online pet coach and created her digital business way before the world went online.Her background is in digital marketing and when her first dog Ezri came into her life she wanted to learn more about how our dogs think and feel.So she decided to study dog training and behaviour, first shadowing another pet professional, then studying to become a trainer and a behaviourist.Caroline built a local service business through networking, collaboration, supporting pet carers in her area and was able to step away from marketing.Then she combined her former career and her passion to create Barket Place, an online training and support community for pet parents.She works with pet brands as an expert, including Forthglade pet food and Dorwest Herbs and has been featured in publications including the Telegraph, the Guardian and Edition Dog.In this episode, Caroline shares her journey and you’ll learn what goes on behind the scenes to running a successful online business.Key topics and timings in this episode:01:30 - Introduction to Caroline’s business and her background in Digital Marketing.03:54 - Why Caroline decided to make the transition to having an online business.07:03 - Caroline talks about the challenges of launching an online dog training business.10:06 - The importance of building an audience and marketing.11:46 - How Caroline went about building a community to make her online business sustainable.15:18 - The nuts and bolts of creating and building an online business and Caroline’s advice for other pet professionals who might be thinking of taking their business online18:24 - Why it’s important to be visible and authentic.22:21 - How collaboration and working with others can help you grow your online business.24:54 - PR and media opportunities and the impact they have had on Caroline’s authority.27:32 - Why relationships and support are key when you’re working online.30:02 - Navigating social media and stepping away from drama online.32:06 - Caroline shares the marketing strategies she’d found have worked for her business.34:25 - Why we mustn’t forget about prioritising wellbeing and self-care.38:12 - Why it’s ok to do things your own way.40:48 - What’s next for Caroline?43:01 - Where to find out more about Caroline and Barket Place. Links mentioned in this episode:Visit Caroline's website at www.barketplace.ukFacebook: https://www.facebook.com/barketplaceFree Facebook group: https://www.facebook.com/groups/connectwithyourdogInstagram: https://www.instagram.com/barketplace/YouTube: https://www.youtube.com/channel/UCZb9QUR4sc6Fmq9R1j1D4XgJoin our club: Barketplace.uk/clubPodcast: https://podcasts.apple.com/us/podcast/supporting-both-ends-of-the-lead/id1657034916My interview with Caroline back in 2019 about Mindful Living and our dogs:

Are you ready to plan out 2024 for your pet business?Whether the start of the New Year has you brimming with enthusiasm or you’d rather ease yourself in gently, it’s likely you’ve been thinking about what you’d like to accomplish.And if you’d like some structure and support around this, I’d love to invite you to a 'Plan Your Prosperous 2024' workshop.It’s happening on Tuesday, January 9th, at 7 pm, and there is a replay if you can’t make it live.Together we’ll look at your personal, financial, and visibility goals for the year and plan out your publicity too.We’ll refresh your pet business vision and focus on who your clients are, what they need, and how you can connect with them.This podcast gives an overview of what to expect from the workshop, and you can book your place by clicking here.Key timings in this episode:0.12 - Introduction and what to expect1.02 - What to do if you’d like to come along to the 'Plan Your Prosperous 2024' workshop at 7 pm on January 9th, 2024What to expect from the workshop and the cost (£30)2.32 - Why plan in the first place3.02 - Forward planning as a journalist4.30 - What happens when life gets in the way and how a plan can help6.30 - What’s covered in the session, personal, financial, and visibility goals7.30 - Taking care of you8.12 - The content refresh and finding content you enjoy9.12 - Creating a publicity plan10.12 - The publicity you control12.34 - How to join the workshop13.42 - What to do if you’re listening after the workshop has taken placeLinks mentioned in this episodeDownload the Plan Your Prosperous 2024 workbook for FREE here Join Pets Get Visible and get the workshop and a month of support for £30 hereIs my Pets Get Visible membership right for youThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Is raising your profile and feeling more confident when it comes to being visible one of your goals for 2024?If so, it would be great to chat about working together!As a journalist, pet blogger, and visibility coach specializing in working with small businesses in the pet industry, I’d love to help you get noticed.There are a range of options to choose from, starting with my budget-friendly Pets Get Visible membership to working together one to one.In this podcast episode, I’m outlining the difference between each option and how I can support you in getting your pet business seen.Key topics and timings:0.20: What to expect from this episode.2.04: My background in journalism, the pet industry, and as a pet business coach.3.58: Why I trained as a coach in 2022.6.03: My pet business - a dog-friendly holiday cottage.6.50: What to expect from my Pets Get Visible membership.7.00: How the forward planning, coaching, and community work in Pets Get Visible.12.04: Coaching options - 1-1 for an hour.13.01: One-to-one bundle sessions of three or six months.13.40: What’s included in my Mastermind for pet businesses.17.50: How my content projects work.19.48: Why 'closed mouths don't get fed,' so it’s important to talk about how people can work with you.21.00: How to keep in touch and Christmas wishes for 2024.Links mentioned in this episode: Want to chat about a one-to-one support package or joining the Mastermind? Book a call here: https://calendly.com/rachelspenceruk/discovery-callsFind me in my Facebook group here: https://www.facebook.com/groups/publicitytipsforpetbusinessesOn Facebook here: https://www.facebook.com/rachelspencerukOn Instagram here: https://www.instagram.com/rachelspencerukOn LinkedIn here: https://www.linkedin.com/in/rachelspencerukFurther reading and listening: Is my Pets Get Visible membership right for you?Why I trained as a coach and what this means for your pet businessVisibility lessons from Sunnyside Cottage, my dog-friendly businessThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

How was 2023 for you? Is it a year you’re happy to look back on or one you’d rather forget?This week’s podcast is about reflecting on the last 12 months because there will be high points and inside of the challenges there are always lessons.It’s also about looking forward to 2024 and thinking about what you want for your business for the year ahead.So that you can break your goals down into manageable milestones and think about what you’d like to focus on.The episode also talks about being kind to yourself when you reflect and set your future goals, and letting go of things that aren’t working anymore.Plus how having an accountability buddy by your side will help you when the road gets rocky, and when you want to whoop about your wins.Inside I’m sharing lots of personal anecdotes about 2023, what’s in store for 2024 and why a business mini-break might be just what you need to kick off the year. Key topics and timings in this episode:1.01 - What to expect from this episode.1.42 - Background to my experience with having an accountability buddy.3.40 - The benefits of having a business or accountability buddy and why that helps you bring your goals to life.4.20 - An overview of how Kerry and I reflected on 2023 and planned for 2024.4.40 - My goal to run an in person event next year.5.31 - Mindset challenges we discussed during our retreat.6.38 - Trying out outdoor coaching with Kerry.9.39 - Ways to reflect on 2023 - not an easy year and how world events can impact on us.10.48 - Pick three things you’re proud of from 2023.11.04 - Did you learn any new skills? How did you grow?14.24 - The importance of reflecting with self-compassion and kindness.15.12 - Deciding on what you could let go of when it comes to reflecting on the year.17.07 - Considering your goals for 2024.18.05 - Do your goals fit in with your business vision?20.04 - Keeping track of your goals. What will your milestones be? 21.17 - Deciding on whether you set 30, 60 or 90 day goals.23.47 - Building reflective practice into your business, no matter what you do.24.16 - The role of a business buddy and why everyone should have one.28.16 - How you can work with me if you’d like to try coaching.Links mentioned in this episode:Business of Authority podcast: https://www.thebusinessofauthority.com/episodes/planning-your-bets-for-next-yearJoin my Pets Get Visible membership: https://rachelspencer.co.uk/pets-get-visible-right-for-you/Book a call if you’d like to chat about working together 1-1: https://calendly.com/rachelspenceruk/discovery-callsFurther reading and listening: Creating a pet business that makes you happy with Jane Ardern Navigating the rollercoaster of running your own pet businessWhy I trained as a coach and what this means for your pet businessThe Trust Equation and building confidence...

Have you ever thought about the culture of your pet business?This topic came up recently during a discovery call with a client, and I realised I had never taken the time to define my own.Your culture is comprised of the values, beliefs, behaviors, and environment that shape your brand or business.It plays a significant role in how you operate and communicate with prospective customers and clients, influencing how people experience your brand and why they choose you.In this episode, I cover why your culture matters, how to define it, and how to effectively communicate it.Plus examples from pet business owners in my community, demonstrating how they embody their culture and bring it to life.Topics and timings: 0:20 - Episode overview and what to expect.2:30 - What is a pet business culture?4:52 - Three key reasons for articulating and defining your pet business culture.7:55 - How to go about capturing and defining your culture and things to consider.10:17 - Sharing your pet business culture with your community and potential clients and customers.12:14 - Consider using a Fair Play Agreement to send to clients regarding how you work and your culture.14:12 - Case study - the culture inside my Pets Get Visible community.22:45 - Pet Business examples: Laura Hebberd from Pure Dog Adventures, Sarah Jones from My Anxious Dog, Zoe Willingham from Best Behaviour Dog Training, Debbie Humphreys from Redhound for Dogs, Kerry Jordan from Fur and Fables photography, and Kerry Whitney from Franky’s Bowtique.32:04 - I’d love to hear about your pet business culture and how to get in touch.34:15 - What to do if you’d like to work with me - email rachel@rachelspencer.co.uk or message me on social media @RachelSpencerUKLinks mentioned and further reading: Brene Brown list of values (https://brenebrown.com/resources/dare-to-lead-list-of-values/)How to reach people in your community with Collin FunkhouserWays to feel confident talking about your pet business with Osmaan ShariffIs my Pets Get Visible membership right for you?Building a community around your pet business with Sandra Emmons from HappipupThe power of building relationships to grow your pet business with Kerry JordanWhy I trained as a coach and what this means for your pet businessThe Trust Equation and building confidence in your pet businessThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Tracey McLennan is a dog trainer specialising in working with dogs with high prey drive.After studying for a degree and a Masters, decided she wanted to have her work feature in a journal.It was a challenging process with her surveying over 2,000 dog owners and studying over 90 videos of dogs.And earlier this year Tracey had her findings published in the Journal of Applied Animal Behaviour Science.In this podcast episode, we chat about her journey from working in IT to following her dream and becoming a full-time dog trainer.Tracey talks about how she’s built a successful online business and thriving membership and how she takes her long-form content and turns it into engaging material for her community.We cover how her own experiences with her own dogs Ren, Cuillin and Calgacus have changed her life and shaped her work.Plus managing the algorithms on social media so what you see has a positive impact on your mental health, and why it’s ok to step away from what everyone else is doing and have courage in your own convictions.Tracey is such a brilliant, hard-working, caring pet professional with so much valuable advice to share to inspire you to follow your passions.Key topics covered along with timings: 02:00 - Introduction to Tracey and her background.03:05 - Why Tracey decided to focus on working around the topic of prey drive, studying at Bishop Burton College.04:49 - Volunteering for charities and working with dogs in Paws for Progress, a scheme working with dogs and people in prison.05:30 - Returning to Bishop Burton to do a Masters following being made redundant and making the decision to switch from reactivity to prey drive for her dissertation.06:35 - Discovering the need for research into prey drive and gaining inspiration from the struggles she’d had with her own dogs Cuillin and Calgacus.10:15 - How Tracey found that the information she was reading around prey drive didn’t match up with her experience with her own dogs and why this inspired her to carry out her study into the topic.11:24 - Tracey’s experience of carrying out her own research.17:15 - The determination it took to complete the research and pursue having her work published in an academic journal.20:22 - The benefits of having her work published on Tracey both as a pet professional and a business owner.23:51 - How having her Cocker Spaniel puppy Ren (now aged three) benefited Tracey during her studies as a living breathing case study.26:54 - The research process and how Tracey used this to grow her audience and her authority, and inspired a useful download that has helped to build trust with pet owners.31:51 - What it feels like to have your work published in a journal and the impact on Tracey’s self-belief and confidence.35:45 - How Tracey’s research has changed attitudes to managing and working with prey drive in dogs.37:32 - Tracey’s thoughts on prey drive and why it’s not about finding a solution, stopping or fixing it, but finding a happy solution which is fulfilling the need that prey drive is and having their attention on you as a pet owner or guardian.40:00 - How Tracey’s research and published work have fuelled her business and helped her thrive.40:47 - Her first experience of selling online courses and why she made the decision to move to a membership model.42:01 - Tracey’s 5 Day High Prey Drive Challenge and her year-long membership and how she supports her community.46:10 - Taking her passion from helping people in IT in her former career and using this in her new business.52:49 - Using the material she’s created on social media and how Tracey manages her social media.55:27 - Tracey’s advice as a former IT professional on managing the algorithms to see content you want rather than what triggers you.58:19 -...

You know what you offer in your pet business makes a difference, but how do people know you’re there to help if they don’t know what you do?When it comes to creating content to effectively market your work so you CAN reach the people out there who need you, there’s so much conflicting advice.New platforms, different demands, the latest trends, it’s no surprise it leads to huge overwhelm and makes you want to hide away.Returning to the question ‘how will they know you’re there to help?’ can be encouraging when it comes to your marketing.And success with your content comes in stages, first you get comfortable, then you get confident, then you get consistent and your hard work will pay off.In this episode, I’m talking you through these stages with examples from my own experiences as a content creator too.Key topics and timings in this episode:0.20 - Introduction to this episode and what inspired it2.32 - Why we use our time and energy to create content in the first place and the opportunities it creates3.17 - Attraction marketing and how this could work for your business4.37 - Examples of attraction marketing for pet professionals5.21 - How my Christmas Content Cracked Guide can help you get started6.56 - How content can help people choose you (or not)10.11 - How your content can dilute the message from aversive trainers11.04 - Thoughts on content pillars and taking a relaxed approach13.29 - Thinking like a journalist with your content16.58 - Making people feel positive with your content and avoiding shame17.05 - Why content can be websites, in person, networking, word of mouth, print, PR19.02 - Feeling comfortable with putting your content out there and letting go of caring what people think20.48 - Letting go of the need for perfection21.13 - Why I was utterly terrified the first time I posted on Facebook27.14 - Getting confident with your content and how it takes time28.34 - Remembering the confidence you have in your product or offer and channeling this into your content32.15 - Consistency and why it’s ok to show up 80% of the time32.50 - Why I had to just stop this year with content and how that impacted my business34.36 - Case study, why Kat Coroy’s consistent emails have inspired me to want to work with her37.18 - What to do if you’d like to work with me and get comfortable, confident and consistent with your contentLinks mentioned in this episode: Listen to the podcast with Natasha about Content MonstersHow to get my Christmas Content Cracked Guide Creating meaningful content with Aileen StevensonBuilding a community around your pet business with Sandra EmmonsHow networking can grow your pet business with Hayley HiltonLessons from Sunnyside CottageIn the spotlight with Debbie Humphreys from Redhound for DogsDebbie’s a...

Learn from Natasha Courtenay-Smith about how to keep up with the content monsters and what being visible means for a small business for the next three years.Natasha is a journalist turned digital marketing expert who has a string of businesses including Buddy and Lola, a pet supplement brand.She's a powerhouse with a capital P when it comes to marketing and we talk about content monsters and the lessons small business owners and solopreneurs can learn from big brands and gurus like Gary Vaynerchuk when it comes to being visible.Natasha shares how she grew Buddy and Lola, her own pet supplement brand, how she keeps up with the demands of the content monsters, her predictions when it comes to social media and marketing for the next three years and ways to repurpose your content to lighten the load.Plus why having a pet business is a gift when it comes to landing press coverage and going viral on social media.And how letting go of caring about how you look and what people think will enable you to keep up with big brands and feel less overwhelmed.Key topics and timings in this episode:2.06 - Natasha’s background.3.43 - Natasha’s businesses including Buddy and Lola, a pet supplement brand.4.48 - Behind the scenes of Buddy and Lola and what Natasha and her team have learned from launching on Amazon, moving to Shopify and having a successful small team.7.57 - Why pet brands are in a brilliant position when pitching to the press as they have so many fascinating stories to package and share.10.45 - How Natasha and the Buddy and Lola team have been gathering stories to approach the media and examples of the ideas they’ve discovered from their community.12.57 - Why giving a journalist an easy life will help you and help you get in the press.14.33 - The content monsters and the challenges they give to small business owners.16.06 - Natasha’s advice when it comes to comparing your business to other brands that were created at a different time and were able to capitalise on algorithm opportunities.17.32 - The opportunity presented (and challenges) to businesses by vertical videos and why Natasha believes this organic opportunity is here to stay for the next three years at least.18.11 - Why viral content doesn’t happen overnight and we need to keep dropping assets into the cauldron that is social media. 19.42 - Case study - Kerry Whitney from Franky’s Bowtique and how she went viral and how pet brands have a far stronger chance of going viral.21.38 - Why Natasha decided to put together a White Paper on Content Monsters and the challenges for creative teams and e-commerce brands. 25.27 - How setting up your own offshore production can help, and Natasha’s work with The Edit Squad.26.40 - Why Natasha is focusing on organic content over paid ads, how she manages her own content and a behind the scenes of her content creation process.28.50 - The importance of getting regular ‘underlying bass drum’ content out every day for Natasha.30.05 - Letting go of worrying about what you look and sound like and why you don’t need to be ‘done up’ on every video.32.19 - How stopping listening to other people will stop you feeling anxious about putting yourself out there - unless it’s Gary Vaynerchuk.38.24 - The future of long-form content and changes in SEO.38.57 - Why people do still want to read more and the best ways to invest your time when it comes to repurposing your content.41.45 - What to expect from Natasha’s White Paper, The Conundrum of Creative Production - Why your brand struggles with creative production in the TikTok era and three solutions that work.44.16 - Why picking up your phone and mastering creating your own content and being uncomfortable is the way to keep up.46.54 - How to find out more about Natasha and...

Christmas is right around the corner and this is such an exciting time for you and your pet business. People love spending money on pets during the holidays, whether it’s treating their furry family members to new toys, tasty treats, fun accessories, and more. If you provide a service, you’ll likely be in high demand as a pet sitter, groomer, or trainer helping pets be on their best behaviour when visitors call round. So it’s vital for pet parents get to see you and for you to showcase how your products or services can enhance their holiday season. And the sooner you spread the holiday cheer, the more sales and bookings you're likely to make.In this podcast, I’m sharing tips from my new Christmas Content Cracked guide, packed with social media ideas, campaign plans and more to help you connect with pet parents this holiday season.Head here to get the Christmas Cracked download for just £9.99.Key timings in this episode:0.20 - Introduction0.50 - Why it’s important to plan ahead and think about Christmas in November or earlier.1.53 - Spending on pets and pet products and why that’s good news for you and your pet business.3.56 - How to get the Your Pet Business Christmas Content Cracked guide. 4.10 - Report from Talking Retail study by Vyper - an online retail platform.5.31- The different ways pet parents spend money and why it’s key to be creative.6.13 - How having a holiday campaign can lead to sales for December and the New Year and why my Christmas Content Cracked guide can help you.7.48 - How business owners feel about planning content.8.44 - What to expect from the guide - how to create a Christmas offer.- how to turn something you do all year round into a festive offer.- who needs to see it.- when you need to put your content out.- inspiration for holiday content.- marketing ideas to get your community involved.11.00 - Case study Helen Scotty King.11.56 - Case study Debbie Humphreys.13.10 - Connecting the dots between your Christmas content and linking it to ways to earn money.14.36 - What to do if you want to get your Christmas Content Cracked.15.12 - What to do if you’d like more support.Links mentioned in this episode: Get your Christmas Content Cracked guide here for just £9.99 here: https://publicityforpetbusinesses.mykajabi.com/offers/iHYbdYh6Vyper research on spending on pets: https://www.talkingretail.com/news/industry-news/pet-spending-not-impacted-by-cost-of-living-crisis-research-shows-05-10-2023/ Find out more about Debbie Humphreys at Redhound for Dogs: https://www.redhoundfordogs.com/Learn about Zoe Willingham from Best Behaviour Dog Training: https://www.bestbehaviourdogtraining.co.uk/See Helen 'Scotty' King's creations: https://www.scottyscartoons.co.uk/This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

When you're running a business, it often feels like there's never a moment to catch your breath, with a constant stream of tasks demanding your attention.This week's podcast looks into the significance of occasionally hitting the pause button. This allows you to assess what's working, take stock, and give yourself a moment to breathe!I'll be discussing how the concept of 'pause' functions in coaching, whether you're in the role of a coach or a coachee (client). Remember that any form of educating your clients is a type of coaching.Plus, we'll look at the value of taking a break from your content creation process, especially if you regularly produce long-form content like blogs, vlogs, or podcasts.This can be quite demanding, and taking breaks provides the opportunity to analyze what resonates with your audience or community. Understanding what they find most valuable means you can produce more of the content they enjoy.I'm also sharing the power of a 'mini-pause'. When you're feeling overwhelmed and frazzled, even stepping outside for a mere 15 minutes can do wonders.Topics and timings in this episode: 0.20 - Introduction to this episode 1.10 - Why the podcast is taking a break.1.50 - The power of the pause in business and coaching. 3.10 - What a pause gives you as a coach.3.55 - What the pause gives to your client or coachee.8.20 - The power of pause in your content and why it’s ok to take a break.9.10 - How long it takes to create and promote this podcast.10.40 - Don't feel guilty for stepping off the content treadmill, particularly if you create long form content like a blog, podcast or video.12.54 - Why I’m pausing to improve what I offer.16.10 - Advice on pitching to podcasts and making it about them not you.17.14 - Recap over the guests from this season.23.12 - How I choose guests for this podcasts.24.20 - Taking a mini-pause when you’re feeling stuck.26.17 - How the beta and alpha waves work in your brain.28.07 - What to do if you would like to work together - head to my work with me page here.Links mentioned in this episode:The power of building relationships with Kerry JordanStep away from the computer and meet your community with Hayley BonwickWhat happens outside your comfort zone with Sarah JonesGrowing your pet business with networking with Hayley HiltonCreating a pet business that makes you happy with Jane ArdernHow the Trust Equation works for your pet businessNavigating controversy as a small business ownerThe rollercoaster of being your own boss Join Pets Get Visible:

When you make a decision in your pet business, do you consider the impact on your physical and mental health, or do you tend to think about the money?I'm chatting about this with my podcast guest Jane Ardern, and whether you really do need to grow a huge pet business.Or whether it's ok to have one that brings in enough money to pay the bills, give you a comfortable lifestyle and the time to enjoy with your own animals.As solopreneurs, we have to think about money and bring in enough to survive.But, our decisions also impact our health and well-being.Jane is a dog trainer and behaviourist. She has spoken at huge industry events, run a doggy daycare, managed teams, and much more.She walked away from a well-paid corporate job in 2006 to follow her dream and train dogs, starting out dog walking before it was as popular a job as it is today.In this episode, she talks about the lessons she’s learned along the way.We chat about what it’s like to work for yourself in the digital age and the pressures that come with it, and that we put on ourselves.Jane talks openly and honestly about events in her personal life, including a breakdown and being diagnosed with breast cancer earlier this year.Whatever stage you’re at in your pet business, I think you’ll enjoy this episode and get lots from it.Key topics and timings in this episode:0.10 - What to expect from this episode and why I wanted to speak to Jane after seeing a post about her seeking a quiet life on social media.2.04 - How Jane found her way into her dog training business in 2006, starting out with a £50 dog training course.3.51 - Taking a leap of faith into running her business by taking voluntary redundancy from Centrica and her corporate life.6.44 - The changes Jane has seen during nearly 20 years and how dog walking was a novelty and new thing at the start!8.35 - Trying out doggy daycare at Waggawuffins and deciding to step away from managing people and stick with training dogs.14.02 - Why it’s easy to get wrapped up in the pressure of having to grow a huge business when you work online.16.55 - Stepping away from social media and how this helped improve Jane’s mental well-being after she experienced a breakdown earlier this year.18.05 - Why our bodies and minds struggle to cope with the pace of technology, the level of interaction and the stress and pressure of being online.19.04 - Learning to tell the difference between what makes you happy and what feeds your ego.21.28 - Considering how your decisions affect your mental and physical health rather than how much money they’re going to make you.23.26 - How lockdown sent our nervous systems into fight-flight defence.29.33 - Putting yourself first and your mental health and learning how to manage your time.33.30 - Jane’s advice to new dog trainers - get good at dog training, then get better at dog training.35.30 - Why you CAN build a business without being all over social media by being good, and being yourself will bring the right people to you.40.51 - How having pressure put on you to do something you’re not ready for can lead to imposter syndrome.46.45 - Jane’s advice for people coming into the industry or who might be finding work challenging at the moment.49.55 - Where to find out more about Jane.Links mentioned in this episode: Find out more about Jane on her website: https://www.waggawuffins.comConnect on Facebook: https://www.facebook.com/waggawuffinsFollow Jane on Instagram: