The Nifty Thrifty Dentists

Think direct mail is just junk mail? Aaron Boone has the data that says otherwise. In this episode of the Nifty Thrifty Dentists Podcast, I sit down again with Aaron Boone, CEO & Founder of MVP Mailhouse and one of our longtime sponsors, to break down how data-driven direct mail still works for dental practices, and why tracking every dollar matters more than the mailer itself. Aaron explains how MVP's heat-map technology finds a practice's best patient neighborhoods, why they have humans listen to every single call a mailer generates instead of trusting AI alone, and why the first quarter of the year is the best-performing season for direct mail response. He also reveals an exclusive Black Friday offer for the Nifty Thrifty Dentists community. In this episode, we explore: ● Why “digital” marketing can become its own kind of junk mail ● How MVP's heat-map technology finds a practice's best-converting neighborhoods ● Why call tracking matters, and why MVP still has humans listen to every call ● The best and worst times of year to mail, and why right after Black Friday is a sweet spot ● Why January through March is the single best quarter for direct mail response ● How December mailings can catch patients with expiring insurance benefits ● Aaron's exclusive Nifty Thrifty Dentists Black Friday Deal Exclusive Nifty Thrifty Dentists Black Friday Deal: Exclusive Nifty Thrifty Dentists Black Friday Deal: ✅ Best Value - $2,000+ OFF in savings & bonuses: 6+ mailings of 10,000 postcards gets you $1,000 off ($150 off per mailing), a free In-Office Print Kit ($1,000 value), and a free MapIQ™ Heatmap & Custom Marketing Proposal ✅ $1,000+ OFF in savings & bonuses: 6+ mailings of 5,000 postcards gets you $500 off ($83 off per mailing), 500 free Custom Handout Cards ($500 value), and the same free MapIQ™ Heatmap & Proposal Claim your Nifty deal here: https://mvpmailhouse.com/nifty-black-friday 👥 Join the Nifty Thrifty Dentists community: https://www.facebook.com/groups/niftythriftydentists/ 🦷 See all our Nifty Thrifty Dental Deals: https://niftythriftydentists.com/dental-discounts/ #NiftyThriftyDentists #DentalPodcast #DirectMail #DentalMarketing #DrGlennVo

Still think Amazon has the lowest price on your dental supplies? It usually doesn’t. In this episode of the Nifty Thrifty Dentists Podcast, I sit down with Jay Glazer, Director of Business Development at Crazy Dental, one of our longtime sponsors, to talk about why the “biggest supplier” isn’t always the cheapest one, and how Crazy Dental’s flat, transparent pricing model works. Jay breaks down why Amazon isn’t actually your cheapest option, how Crazy Dental guarantees to beat any legitimate competitor’s price, and why their pricing stays the same for every customer instead of shifting rep to rep. We also get into same-day shipping, a growing SKU count, and a new Texas warehouse on the way. In this episode, we explore: • Why Amazon isn’t actually the lowest price for practice supplies • How some suppliers charge different customers different prices, and • why Crazy Dental doesn’t • The beat-your-price guarantee, plus an extra 10% off • How Crazy Dental keeps prices flat instead of changing them like a gas station • Same-day shipping, a growing SKU count, and a new Texas warehouse on the way • The Nifty-exclusive codes for free shipping and 10% off your first order Exclusive Nifty Thrifty Dentists member offer: ✅ NIFTYSHIP: free shipping, always available ✅ NIFTY10: 10% off your first order Learn more and claim the Nifty offer: https://www.crazydentalprices.com/niftythrifty 👥 Join the Nifty Thrifty Dentists community: https://www.facebook.com/groups/niftythriftydentists/ 🦷 See all our Nifty Thrifty Dental Deals: https://niftythriftydentists.com/dental-discounts/

What if the insurance company that's supposed to pay you fairly is quietly working against you? In this episode of the Nifty Thrifty Dentists Podcast, I sit down with Benjamin Tuinei, Founder of Veritas Dental Resources and Dental Link IPA, to talk about what's really happening with PPO fee negotiation, and why so many practices are leaving money on the table without knowing it. Ben isn't a dentist. He's a business professional who has spent his career negotiating with insurance companies to raise reimbursements and protect what he calls “the financial integrity of quality care.” He shares a deeply personal story about fighting for his own son's medical care that shaped that mission, then breaks down the umbrella network mistakes quietly costing practices tens of thousands of dollars a year, and introduces Dental Link IPA, a new model borrowed from the physician world that could give independent dentists DSO-level leverage without giving up their practice. In this episode, we explore: Why PPO fees have barely moved in over 20 yearsHow Veritas Dental Resources negotiates higher fee schedules with insurance companiesWhy credentialing order and contract optimization matter more than most practices realizeWhat umbrella networks are, and how they can quietly downgrade your fees without you noticingA real example of a practice that lost over $300,000 a year from a missed opt-out noticeBen's personal story about fighting for his son's care, and how it shaped his missionWhat Dental Link IPA is, and how it adapts a model from the physician worldHow a merit-based incentive model could give independent dentists DSO-level leverage without joining a DSOBen's exclusive offer for Nifty Thrifty Dentists members Exclusive offer from our sponsor, DentalRee: Ask about the Nifty 50 Deal on dental equipment, from diamond burs to handpieces. Learn more: https://www.dentalree.com/ Exclusive offer from Ben Tuinei for Nifty Thrifty Dentists members: 30% off Veritas Dental Resources' services, bumped to 35% if enough members sign up, with credit given to everyone who joined at the 30% mark. Get a Complimentary PPO Analysis or claim the Nifty offer by contacting Veritas Dental Resources directly: Email: [email protected]: +1 (888) 808-4513Address: 384 Woodland Path, Dallas, GA 30132   👥 Join the Nifty Thrifty Dentists community: facebook.com/groups/niftythriftydentists 🦷 See all our Nifty Thrifty Dental Deals: niftythriftydentists.com/dental-deals

Are you getting more patients from your dental marketing, or just more reports full of clicks, impressions, and “qualified leads”? I asked everyone listening to raise their hand if they've ever worked with a marketing company that promised qualified leads that never turned into revenue, then blamed the front desk when nothing booked. If your hand is still up, this episode is for you. 😂 In this episode of the Nifty Thrifty Dentists Podcast, I sit down with Neil Zemba, Founder & CEO of RISE DDS, to talk about what dental practices should really be measuring when they spend money on marketing. Neil shares why his own experience running a DSO led him to start RISE DDS, how connecting marketing data directly to practice data changes the ROI conversation, and why dentists should care less about vanity metrics and more about the dollars that actually come back into the practice. We also get into RISE Maps, front desk call tracking and coaching, patient recall, and how practice owners can make smarter calls about where their marketing dollars go. In this episode, we explore: ● Why “qualified leads” don't mean anything if they never turn into revenue ● The difference between a marketing company and a true growth partner ● Why Neil started RISE DDS after years of frustration running his own DSO ● Why the cheapest marketing company usually costs you the most ● Why front desk performance and ad quality both need to be tracked separately, instead of blaming one or the other ● RISE's average monthly ROI, and why breaking even isn't actually breaking even once you count rent and payroll ● How RISE connects directly to your practice management system so the numbers can't be fudged ● RISE Maps: using real search and demographic data to evaluate a location before you buy, build, or run ads there ● What “unqualified lead” actually means inside Google's and Meta's ad algorithms ● RISE Recall: turning existing patients back into revenue instead of only chasing new ones ● The data behind when patients actually pick up the phone Exclusive Nifty Thrifty Dentists member offer: ✅ 10% off everything RISE DDS does Learn more and ask for the Nifty Thrifty member offer: https://risedds.com/ 👥 Join the Nifty Thrifty Dentists community: facebook.com/groups/niftythriftydentists 🦷 See all our Nifty Thrifty Dental Deals: niftythriftydentists.com/dental-deals #NiftyThriftyDentists #DentalPodcast #DentalMarketing #RISEDDS #DrGlennVo

What happens when a patient calls your practice and nobody can answer? In this episode of the Nifty Thrifty Dentists Podcast, I welcome back Josh Gosnell, Vice President of Revenue at Adit, to talk about missed calls, patient follow-up, and practical ways AI can support a busy dental team. I share what happened when I needed to replace an AC unit in Texas and couldn't get someone on the phone. The company that answered got my business. Texas heat doesn't leave much room for phone tag. 😂 It's a useful reminder to think about the patient who's ready to schedule and needs someone to help them take that next step. Josh explains how Adit's AI Call Intelligence helps practices understand what happened on a call, whether a patient booked, and what still needs attention. We also discuss how AI Front Desk can help with after-hours calls, daytime overflow, and scheduling requests, giving the team more room to focus on patients. In this episode, we explore: • Why AI should solve a real problem in your practice • How Adit grew from dental marketing into a patient communication platform • The difference between AI Call Intelligence and AI Front Desk • What happens after a missed call and how to track the follow-up • Finding patients who wanted an appointment but never booked • How automated tasks can help the team track unresolved questions • Supporting the patient on the phone and the patient standing in front of you • Bringing your team into the conversation about AI support • Josh's preview of AI Recare, described as coming soon in the recording Learn more about Josh and Adit: Website: https://adit.com/ This episode is sponsored by Adit. Exclusive offer for Nifty Thrifty Dentists members: • Receive a $150 Amazon gift card for completing a demo. • Sign up for an Adit package and receive free phone hardware plus VoIP service free for life. Learn more and ask for the Nifty Thrifty member offer: https://adit.com/nifty