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Join our podcast as we discover how to make the world smarter one step at a time! Listen to industry leaders on the trends and topics shaping how we work and use content.
Our episodes explore the latest in artificial intelligence, machine learning, semantics, and other emerging technologies. Discussions also include best practices for content strategy, engineering, operations, governance, and design. We share insights on how these practices are changing the way we live, work, and interact with each other.
Our episodes explore the latest in artificial intelligence, machine learning, semantics, and other emerging technologies. Discussions also include best practices for content strategy, engineering, operations, governance, and design. We share insights on how these practices are changing the way we live, work, and interact with each other.
36 Episodes
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In this episode, Anna Schlegel, a senior executive in content strategy and a pioneer in global content innovation, explores the evolution of content operations and the strategic importance of structured content management in today's AI-driven market. Anna shares insights from her extensive experience, emphasizing the need for a unified content strategy that aligns with business goals and enhances customer experiences.
Cruce Saunders and Gaja Vaidyanatha delve into the ways in which AI can enhance data environments and customer experiences. They discuss how various industries are using automation, amplification, and simplification of data architectures and operations to achieve growth. As AI technology continues to evolve, it has the potential to significantly improve customer experiences. If you're interested in adopting AI for your business, tune in to gain practical insights on how to do so in a user-friendly way and streamline data workflows.
Check out the main episode and its transcript at simplea.com.
Join host Cruce Saunders in an enlightening conversation with data performance management expert Gaja Vaidyanatha as they delve into the world of graph databases and their pivotal role in the evolving data ecosystem. Discover how graph databases enable the analysis of multilevel transitional relationships, providing valuable insights into customer behavior and complex patterns.
Read the full transcript at simplea.com.
Check out the main episode and its transcript at simplea.com.
In this episode, Michael Iantosca, a long-time leader in structured content and content supply chains, explores the need for a universal, pluggable content supply chain to connect and orchestrate content workflows across an enterprise.
Companies often implement content creation and delivery tools but lack an "operations supply chain" to connect workflows. A future "content mission control" framework moves the industry forward for the AI era, where value comes from ecosystem interconnectedness.
Listen to real-world insights on intuitively adopting frameworks like this without complexity.
Mike Hedblom of Medallia shares how his team uses Darwin Information Typing Architecture (DITA), a structured content approach, to deliver personalized content experiences. DITA allows content to be broken into modular, reusable components that can be dynamically assembled for different audiences. Mike explains how his team kept it simple when implementing DITA, focusing on solving immediate business needs like documentation personalization. In this interview, he provides tips on how to intuitively adopt structured content techniques like DITA without complexity. Tune in to hear a practical, real-world example of getting started with modular content.
Full transcript
In this episode, Doug Powell, a renowned design leader, discusses creating unified design systems and services across large enterprises. He shares strategies for gaining executive support, scaling design thinking, and measuring the impact of human-centered design.
Listen to this episode, to gain valuable insights into leading systemic design changes that enable teams to work better cross-functionally.
Full transcript
In this episode, Cruce Saunders chats with Kelly Lawetz, Director of Unified Content Services at Genetec, about her journey leading a team to create and deliver high-quality technical content. Discover the critical role of consistent terminology in content creation and how it impacts Genetec's digital transformation. Learn about the company's agile approach to terminology management. Explore the significance of leadership in driving change and how terminology management lays the foundation for a smarter future in content and customer experience.
Full transcript
Lisa Traeger, an Omnichannel digital strategy and content assets expert, shares her experience on the evolution of storytelling in the enterprise and the importance of engaging in meaningful two-way conversations with consumers. Learn about the challenges of content practices and governance in large enterprises and how Lisa improved SEO and customer experience through structured content at Verizon. Discover the significance of having a holistic view of the customer journey and the need for coherence in content sets and structural standards.
Read the full transcript
Join for a special episode as we explore some of the cheat codes in content intelligence. Our friends from Aprimo interview Cruce for a change. Hear insights on the power of Standardization and Orchestration.
Listen to the full episode here. And Visit simplea.com for the transcript of this bonus episode.
Join host Cruce Saunders as he discusses the evolving landscape of content strategy with Kate Kenyon, Head of Content at Chase International Consumer Bank. Discover how the pandemic reshaped remote work, the critical role of governance in defining 'good enough' content, and the evolution of content strategy as a specialized field. Kate also talks about the industry's shift towards Headless and Content-as-a-Service (CaaS) based APIs, and the importance of collaboration between content, design, and engineering teams.
Read the full transcript at simplea.com
In this podcast episode, Cruce Saunders interviews Theresa Regli about Digital Asset Management (DAM), Product Information Management (PIM), and Digital Experience Management (DXM). Discover the importance of context and relevance in managing customer data, using artificial intelligence in DAM, and the significance of metadata in enhancing customer experiences.
Listen about the challenges in tagging assets and achieving coherence in content and customer experiences across enterprises.
Hear insights on the evolution of semantics and the ongoing revolution in content technology, with optimism about the potential for positive change in the industry.
Read the full transcript at simplea.com
Join Cruce Saunders and Candi Williams, Bumble's Head of Content Design, to discover the importance of content design and strategy in today's digital age. Gain insights into content team roles, operations, and a clear content maturity roadmap. Learn essential skills for shaping human perception through content and advocating for its critical role.
Read the full transcript at simplea.com
In this episode, Simon McEvoy, the Global Head of Content Services for Anaplan R&D, discusses the challenges and goals of content leadership in improving customer experience. He emphasizes the importance of a unified and consistent content experience across all touchpoints and the need for a centralized function to manage content infrastructure and orchestrate content services across the organization.
Read the full transcript at simplea.com
In this episode, Rahel Bailie talks about the power of Content Operations. Hear about the importance of making content production systematic and efficient. Rahel highlights the value of Content Strategy, Content Engineering, and Content Operations to businesses. Discover why content often gets undervalued in enterprise investments and the critical role of Content Operations in enhancing content governance.
Read the full transcript at simplea.com
Join Cruce Saunders as he interviews Carrie Hane about identifying and focusing your content strategy on the right audience. Learn about designing authoring workflows for compelling narratives at scale, unified content structures, and the role of semantic models in breaking down silos.
Read the full transcript at simplea.com
Join host Cruce Saunders as he delves into the world of content technology with Michael Priestley, an information architect and content technology strategist at IBM. Explore Priestley's journey from technical writing to shaping IBM's website through taxonomy and information architecture. Get insights on analytics in content strategy, aligning content with customer interests, and the future of intelligent information architectures. Learn from Priestley's career advice, emphasizing the need to understand customer needs, manage metadata effectively and stay adaptable to content technology changes.
Read the full transcript at simplea.com.
In this episode, Cruce Saunders chats with digital policy innovator Kristina Podnar, author of 'The Power of Digital Policy.' Discover the vital role of digital policies as guardrails that foster creativity and innovation while ensuring legal compliance and brand safety. Gain insights on how digital policies are not just about restrictions but about creating a framework for safe and creative innovation.
Read the full transcript at simplea.com.
Join host Cruce Saunders as he delves into the world of data with Gaja Vaidyanatha, principal of Cloud Data LLC and an expert in integrating large data footprints. Discover the role of a 360-degree view of the customer, integrating touchpoints to enhance service and personalize experiences. Explore the challenges of making data accessible to users with technical expertise and the significance of considering user constraints in UI design to make data more accessible.
Read the full transcript at simplea.com.
In this podcast episode, Cruce Saunders and Tom Johnson discuss the evolving landscape of technical documentation. They highlight the importance of technical authors in agile development and the rise of "Docs-as-Code." The conversation also covers the challenges of hiring and nurturing top technical writing talent and the need for cross-functional alignment on content initiatives. Tune in for actionable insights on elevating your content game in the digital age.
Read the full transcript at simplea.com.
In this episode, Cruce Saunders delves into the future of information with Ray Gallon, president of The Transformation Society. Learn about Information 4.0 and its significance in the era of Industry 4.0, where machines make decisions. Gain insights on the importance of humanizing technology and explore the future of knowledge and learning, advocating for a collaborative approach between technical documentation and training departments.
Read the full transcript on simplea.com.
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