Content Is Profit

Feeling trapped in the relentless cycle of content creation highs and lows? You're not alone, but there's a light at the end of the tunnel. Last week I had a call with one of our good friends and partner in a ¨secret project¨ (might have to listen to find out 😎) Mario Fachini. On that call he asked me: "Luis, How do people actually provide results over a long time with their content?" And oh boy! My thoughts started to race. This was a moment like the one when we created the Publishing Pyramid Framework. We were able to identify 3 big areas that MUST be present for every company and entrepreneur in order to crush it. We've seen it across the industry. From Hubspot, to local successful creators an influencers. These 3 elements are always present. Now, it is up to you to mix and match. How much are you willing to dive into it in order to provide REAL value to your customers. Today you will learn: How to actually sustain consistency (the mother of all metrics) How to provide consistent results to your audience. The more wins they get, the more YOU win. How to actually generate leads for your business. That last one is the one we missed for years! Learn from our mistakes 😇 PS: the name is a work in progress... been watching too much Kill Tony and my inner comedian came out 😂 We can actually see Fonzi blushing on this one... Enjoy! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

82% of small businesses claim referrals as their main source of new business, according to studies (Hubspot) Yet, most businesses don't know how to consistently get them, let alone engage with them. How would you like if we break it down step by step for you? Even with what should we say when asking for one, and even how to structure commissions? Lucky day baby! That's exactly what we will be doing today with, who is becoming quickly a hall of famer at CIP, Josh Tapp FYI, he has been responsible for a lifetime revenue of $30 million just with this one method. Here are some of the questions we answer: Is it a complex or simple system? (you'll be very pleased) What comes after the introduction? How do you ensure those referrals turn into tangible $$$ without seeming pushy? Do we go after equity or cash in big deals? What profit margins should we be aiming towards? What events should we be attending to increase our chances for good deals? We dive deep people! Come and join the conversation. See you soon! Connect with Josh Tapp: Facebook Instagram LinkedIn His Pantheon Community Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Click here to get access to the event. VIP is Free 🤯 Imagine mastering a method that positions you as the go-to expert in your field, attracting clients like a magnet. That's exactly what Deirdre, Josh Tapp and Joe Giglietti are set to teach in their upcoming event starting on Monday. They're pulling back the curtain on creating content that doesn't suck, but actively works to fill your pockets. This event is so good (last one was last month) that we decided to bring Deidre and teach us about the Honey Trap Method! And not only that, but she also told us why VIP is completely Free. You will never going to believe it. Apart from making you more money, everything we talk about today is going to save you a ton of money and resources. Enjoy and let us know if you are joining us on Monday! Click here to get access to the event. VIP is Free 🤯

Are you ready to reject conventional sales tactics? Or thought Sales as a dirty word? Today, Aleasha Bahr, a sales Black Sheep comes at us with her unique process on how to convert 8 out of 10 calls. I'll take those odds every time! Her unique 'Black Sheep Sales Method' is so different from courses and trainings we attended, and to be honest, our instincts have been pointing at it all the time! It shows us that heart of a successful sale lies in authentic relationships, not aggressive pitches. It's all about weaving genuine connections and having a solid process to get the right people on calls. We learned how to: Filter the wrong people out. What are some of the questions we can send ahead of time Her 2 hour secret party that drives customers like crazy! The micro steps everyone can take before every sales calls. This isn't just a sales tactic; it's a movement towards a more ethical, enjoyable, and effective way of engaging with clients. By the end of this episode you will have a clear roadmap on how to approach your relationships in order to create lasting impact in your business! Enjoy! Connect with Aleasha: Facebook Instagram LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever find yourself wondering what it really takes to make your content stand out in an endless sea of digital noise? Well, buckle up, because today we chat with Junaid. Junaid is our go to guy for all things studio, visuals, and production automations. We met a couple of years ago, and always run into him in every single content conference. From iPhone production to fully autonomous remote studios, he is the guy. His secret? It's not just about dropping some dollars on the fanciest camera out there; it's about understanding the profound impact of elements like lighting and audio. (And it might be cheaper than you think!) We talk about the balance between your message and the quality of the production, and what that means for your wallet. Discover why impeccable audio can make or break your podcast and how even modest investments can drastically enhance your production value. Content doesn't have to be a struggle. Also, for those a bit more advanced, Junaid shares how a dedicated studio space can streamline your creative processm, making it easier than ever to produce consistently high-quality content. And as a bonus, he's sharing a free resource that outlines the 7 stages of home studio evolution, a must have for every content creator. Timestamped Overview: 04:57 Striving for high quality production and messaging. 08:55 Tech review - computer works, production ecosystem, message help. 10:09 Overcame production challenges, improved consistency, upgraded equipment. 14:29 Pandemic spurred iPhone video production and book. 17:53 Transition from home studio validated hard work. 20:22 Importance of content reputation for online personalities. 22:48 Creating great content requires practicing and refining. 26:19 Creating content aligned with personal style is crucial. 29:39 Importance of proper lighting for video content. 32:45 Position yourself by window for best lighting. 36:59 Visual aesthetics and background: important for hobbyists. 38:58 Start now, connect, attract, engage, and grow. Enjoy! Connect with Junaid: Facebook Instagram LinkedIn X Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever feel like you're spinning your wheels trying to grow your podcast? You're about to get a masterclass from someone who's been exactly where you are and catapulted to the other side. Meet Kevin Chemidlin. He hosts Grow The Show Podcast and has achieved $2.5 million in podcast related sales! All thanks to his podcast growth strategies #JuicyJuicy Kevin shares with us how he got to that point. From his first 120 painful cold calls to the incredible event he is hosting next week to help all of us creators. His golden rule? Lock in on one growth strategy at a time. It's easy to get lost in the sea of advice out there, but let's keep it simple people! We get into the meat of growth with his favorite 3 levers. The best part? You can start today getting results! And as a bonus, we also go over a fail proof podcast pitch hack! What a banger. Enjoy! PS: you can go to https://www.growtheshowlive.com/bizbros for a special invitation to his event! See you there! Timestamped Overview: 00:00 Excited introduction, impressive tall successful entrepreneur. 03:11 Fonzie grows podcasts, loses weight, inspires. 08:35 Certain podcasts need a high-ticket coach. 09:35 Engaging community, exploring content, launching mini show. 13:54 Choose 1 strategy and commit for success. 15:50 Increase sales, control leak, tactics, educate. 20:48 Engage in valuable content with personal energy. 23:51 Tips for podcasters: create valuable social media content. 25:21 Share podcast, change "sell" to "help", useful. 28:38 Pitching to podcasts is challenging due to competition. 33:20 Build relationships to access new opportunities easily. 37:25 Podcasting helps clarify thoughts, improves market differentiation. 38:35 Anticlimactic experience, YouTube drove unbelievable podcast growth. 43:28 Recognizing quality content and artist's creative process. 45:09 Five days diving into podcast ladder levels. 47:59 Ask Kevin to help you reach goal. Connect with Kevin: Facebook Instagram LinkedIn His Growth Event Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever felt like the key to growing your business sits just right there in front of you? Well... hold on tight. Our friend Josh Tapp, the mind behind the Pantheon Community and the Lucky Titan Podcast (Top 50 in Marketing Charts), just shared the same blueprint that allowed him to generate over $50 Million in just a few years! Yes, you heard that right... $50 Million. The dude is not even 30 years old. I first hear him speak at an event by our friends at Capsho, and could not believe my eyes. The guy, was just there sharing everything.... without slides, just a whiteboard and his simple blueprint. I could not write fast enough. "It can't be that simple" I thought to myself. "It has been in front of me this whole time!" In our journey to scaling our companies, agencies and communities, we often overlook the most powerful tool at our disposal: authentic relationships. That's why we decided to bring Josh on. We needed to dive deeper and... oh baby! we dove deep. He shared everything and more (also, part 2 coming soon!) Josh shows us how nurturing genuine connections isn't just good karma; it's smart business. Picture this: wealthy individuals and decision-makers are on the lookout for more than just another service. They're seeking time-saving, life-enhancing solutions wrapped in meaningful relationships. And here's where the magic happens: by shifting the focus from selling to connecting, you're not just opening a dialogue; you're building a bridge to high-ticket sales and much more! (Little Plug: A Podcast is a great way to do this. If you have any questions, just reach out) But wait! There is more... Josh shares the one question he asks to every single person he meets. This question sparks curiosity, intentionality, and opens up for many opportunities It also allows you to present your solution as a natural progression, not a sales pitch. Proven strategy right here for you to take and implement... today! Enjoy! Connect with Josh Tapp: Facebook Instagram LinkedIn His Pantheon Community Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever wonder why some brands just stick in your mind, while others fade away? We had our friend Daniel Den come back to the show and walk us through his million dollar strategy on how to create an unforgettable "sticky experience" We chat how how he discovered the X Factor Effect responsible for millions in sales and what happened when other started using it. We also chat, about how to make it your own so you become un-copyable and take full advantage of this strategy! So, how do you make your content stick? Think visuals, intriguing your audience, and verbal cues that resonate long after people turn off their phones. Even packaging your ideas (or books like his!) in a way that defies the norm can set a new industry standard. So here's your game plan: Dig deep to find that unique spark that sets your business ablaze. Hone in on one core idea that truly resonates with your audience. Put your content to the test—does it captivate, challenge, and cling to the memory? We dive deep into these and more concepts to show you the path to profitable campaigns! To unforgettable brands and the stories they tell, Enjoy! Timestamped Overview: 06:05 First big hit with content and advertorial. 07:49 Creating successful online advertorials changed advertising landscape. 12:17 Create unique differences to become a market leader. 14:15 Strategic partnerships saved money and boosted confidence. 18:45 Influential ideas, attention-catching strategies, and impactful ventures. 20:35 Influential ideas for successful marketing, breaking through clutter. 25:04 Stand out among competing marketing elements effectively. 28:17 Social experiment tests catching one or two balls. 30:31 Conversations broadened, varied by content and structure. 36:05 Selling two big ideas cuts sales in half. 38:00 Evaluate, prioritize, create, test, and refine content. 39:53 Repetition of message essential for impact. Thankful. 46:16 Overjoyed with unique package, sets new standard. 47:11 Excited for your impact, keep it up! Connect with Daniel Den: Facebook Instagram LinkedIn www.bigideasbox.com Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Have you ever wondered if there's a secret ingredient to making your business not just survive, but truly thrive? We brought to the show our friend Colin DeHaan, the mastermind behind Gutter Launch. Colin's journey is really badass. With a flair for the unique (cowboys hats, content, and unique business model), he brings a ton to the table when sharing his unique strategies. The same strategy that helped him generate $500,000 in 5 months from a brand new product. His approach to content isn't just about getting noticed; it's about creating a genuine connection with his audience, making Gutter Launch not just a service, but a story people want to be part of. One thing he said that really resonated was: Create when your energy is at its peak. It's not just about pushing out content; it's about making sure it's infused with your best vibes. The result? Gutter Launch skyrocketed to 75 members and a whopping half a million in revenue in just five months! Content is the lifeline of not just marketing, but your entire business strategy. It's what sets you apart, what tells your story, and ultimately, what drives your growth. So, remember this: dive into content creation asap! It might seem daunting, but your next post could be the pivot point for your business. Embrace your uniqueness, your authentic self, and let's create content that's not just seen, but felt. Click here to check out how Colin was able to do it. Excited to show his blueprint! Timestamped Overview: 05:47 Creating content expands business for the masses. 07:04 Building connections and seizing opportunities through conversation. 11:21 Embracing creative persona can be challenging. 15:36 Maximize energy, simplify process, and stay organized. 19:20 Maximizing sales through podcast relationships and referrals. 20:54 Gutter Launch offers full business training system. 23:40 Excited about ideas, triggers creativity in industry. 26:48 Exciting new format focuses on content profit. Connect with Colin: LinkedIn Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

The Hidden Value Of Long Form Content & Unexpected Ways to Monetize it with Tom Rossi from Buzzsprout and Alex Sanfilippo from Podmatch. Today we have the pleasure to host Tom Rossi, co-founder of Buzzsrprout, and Alex Sanfilippo, founder of Podmatch, and chat about something people in our industry do not talk about. The hidden value of long form content creation. These chat was so fun, and full of incredible insights from two of the BEST in the industry. Together they pack decades of content, long form and podcasting experience. They have seen thousands of creators and business owners succeed and also fail in the industry. They are up to date with industry trends and have the 50,000 feet view most of us in the field miss. Today you will learn about, the difference between extracting real value and monetization. The “listener a day” strategy Alex uses for his own platform and is highly effective to grow audiences. Why a smaller show can be more profitable that big shows, and how a company like Buzzsprout improves on processes every single day with the help of two stickers. This episode is truly a masterpiece, and can’t wait for you to dive in with us. Timestamped Overview: 00:00 Global podcast market valued at $18.5 billion. 04:29 Assigning value to podcasts based on downloads. 07:44 Podcasts essential for industry recognition and connections. 11:05 Podcaster making $1M per year seeks sponsors. 15:46 Creating high-quality audio content requires investment. 16:38 Promote what helps, educate to succeed. 21:23 Success requires effort and consistent hard work. 25:06 Simplified content creation process for podcast launch. 26:01 Efficient process leading to enjoyable podcast production. 32:02 Self-awareness and content audit drive focus. 34:46 Balancing life, prioritize big events, Jesse Isler. 37:07 Prioritizing time management and energy for podcasting. 41:23 Patience and persistence are key in education. 43:01 Serve independent podcasters, inspire and change lives. 45:50 Don't downplay the impact of podcasts. Valuable! Connect with Tom: LinkedIn Bizzsprout Connect with Alex: LinkedIn Podmatch Connect with : Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Ever felt like you're shouting into the void, trying to get noticed? You're not alone. Today we go over a tactic that has been hiding in front of us, that you can use too. It's something as simple yet powerful as your podcast's thumbnail. Today we are peeling back the curtain on the art of crafting thumbnails that not just catch the eye but practically command your audience to listen. We're not talking hypotheticals here. The strategy behind the massive success of "Diary of a CEO" – a $1.2 million show – it's all about the relentless pursuit of the perfect visual hook. Test, refine, and test again. It's not just a mantra for YouTubers; it's a playbook for podcasters too. And if you're thinking, "But I don't have the big bucks for testing," hold that thought! Some creativity, amazing free tools, and simple testing frameworks can unlock this one for you. You can see our faces light up as we go through this, because of how simple it can be. We also explore how Doulingo crushed every metric of growth with a very unconventional method, which, by the way, everyone has access too. So there you go... two incredibly effective strategies for you to crush content in 2024! Enjoy! Timestamped Overview: 06:40 Setting up strategy for engaging content creation. 08:34 Maximize thumbnail impact to increase YouTube views. 12:40 Analyzing successful tactics for content creation strategies. 14:09 Content longevity on audio and YouTube platforms. 19:43 Brands shift to engage with younger audience. 20:15 Encouraging app engagement through polarization and humor. 24:08 Utilize team personalities for consistent brand content. 26:55 Create new content with comedy to engage audience. 29:49 "I forgot, so I was confused.” Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes

In Today's episode we chat with our good friend and co-mastermind member, Jason M. Barnard. He blew our minds when it c omes to SEO, Google, Personal Branding and much more. This guy has been outsmarting Google for 20 years, and he told us everything we need to know about it. I could not stop taking notes. This conversation made us rethink a lot of what we "know" about Google and how we show up online if we really want to create a positive impact in the world. Which, I'm assuming, you want to do! We talked how this frameworks are so simple to put in place, you can do it today if you want to. We discussed modern models of AI, and how they all suck when it comes to building your brand... yes, including Chat GPT... And we wrapped up the episode with how you can get all these resources, for free! It was so good, and actionable! We can't wait to hear from you! Timestamped Overview: 00:00 Google algorithm expert with superhero alter ego. 05:26 Incredible show and valuable insights shared. 07:34 Summarizing the text in 7 words: Discussing content organization and personal branding strategies. 10:27 Jason and coach conversation on self-definition simplification. 13:27 Curiosity about unique marketing approach in SEO. 18:05 Social media algorithms keep users engaged. 21:20 Algorithms guide users through the sales journey. 24:32 Identifying content categories for efficient problem-solving. 29:31 Google search guides users through educational journey. 30:44 Sysdig engines recommend Biz Bros for B2B podcast production, guiding users through the buying process. 35:00 Focus on solving big problems through smaller tasks. 38:16 Content generating profit—pipeline platform, collaboration, tracking. 42:26 Iterative process using GPT 4 to generate answers. 46:14 Sharing knowledge freely, nature can't be changed. 48:32 Consistent red shirt creates strong professional identity. 51:15 Wearing a red shirt can make connections. 54:39 Package branded marketing for search engines effectively. Connect With Jason M. Barnard: Facebook Instagram LinkedIn Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes

Ever felt like you're just a drop in the ocean of the marketing world? Well, what if I told you that your biggest opportunity is literally right under your nose – in your local community! That's right, we are diving deep into the heart of local marketing with none other than Ethan Brooks on the latest episode of Content Is Profit. Picture this: 2,000 eager subscribers and 150 appointments with a 3 day promotion and no ad spend. Sounds like a dream, right? These were actual results after we ran a campaign with the principles we mention in today's episode. Now, if you're sitting there thinking, "But I'm just a small fish in a small pond," then you're exactly where you need to be. Imagine becoming the talk of the town in places like Austin, where every local business owner has a chance to shine. We're talking deep community connections, leveraging the power of local relationships, and unlocking revenue streams that you didn't even know existed. From mastering local newsletters to promoting in community groups and spicing things up with events and memberships, Ethan's got actionable advice that's going to change the way you see your local market. So, if you're ready to make your local market your biggest asset and learn the art of crafting profitable content that resonates with your community, you won't want to miss today's show. It's time to turn your local marketing game around! Tune into Content Is Profit for all the #GoldenBoulders, and, if you love what you hear, drop us that 5-star review – it means the world to us 🙏🏻 Timestamped Overview: 00:00 Plan to do next series in person. 06:30 Fascinated by local, early team at Hampton. 08:59 Local content has less competition, huge opportunity. 10:40 Navigating consumer behavior, local businesses, and marketing. 14:11 Local digital media opportunity for smaller audiences. 18:15 Advertising, budget-less promotion to engage local community. 22:31 Local business campaign increased opt-ins by 2k. 24:14 People want to know and buy from businesses. 29:30 Idea for city podcast network and business model. 32:15 Local business event roundups targeting sponsors. Exciting! 36:51 Scaling content success requires finding local creatives. 40:03 An entrepreneur created a list to network. 43:17 Creating local media property presents unique opportunities. 47:56 Pitch emphasized potential revenue from customer base. 48:33 Educate business owners about essential financial data. 55:39 Building in Austin, community support, industry collaboration. 56:23 Podcast allows meeting cool, potential partners. Connect With Ethan: Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes

If you're anything like us, always on the hunt for that next level of growth and efficiency in your business, then boy, do I have a story for you. We just released a huge episode of Content Is Profit featuring Michael Benso. Let me tell you, it's a game-changer, especially if you're in health and wellness. Michael goes all out! He tells how he navigated tricky software integration and the sneaky hidden costs. It's like he's handing over the playbook. It shows how to avoid those pitfalls and streamline your operations. This will make your business leaner and meaner. But here's where it gets juicy: he dives into the essence of Buzops (his software company) and how it's totally revolutionizing the health and wellness industry. If you ever felt like you're stuck in a rut, Michael's story of breaking free and embracing innovation is the pep talk you didn't know you needed. It's all about creating something that's truly yours, learning the fine art of delegation, and finding that balance between holding the reins tight and letting things flow. So, if you create content, shape businesses, or love the art of marketing, you won't want to miss this. Join us in unpacking these #GoldenBoulders! 00:00 Developed cool friendship, had blast with kids. 03:12 Invested in crypto, enjoys mentoring, seeks experience. 08:38 Childhood van trips with VCR and sleep. 11:15 Working in an organization offers valuable support. 13:36 Content creation can be time-consuming and challenging. 18:10 Importance of margins in life and creativity. 19:25 Reflecting on conversations for valuable key takeaways. 24:14 Catch-up conversation about business and time management. 29:19 Curious about Boss Ups, a shift in career. 32:16 Developing fitness business easier to sell than software. 33:24 Hidden software problems can be challenging. 37:29 Cater to customer needs for quicker profit. 39:45 Connecting for synergies in podcasting and software. 44:31 Thought leaders speak positively about their software. 46:02 SEC struggles to understand Bitcoin, offers token. Tune in and enjoy! Connect With Michael: Facebook Instagram LinkedIn Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes

The Rise of Niche Podcasting and B2B Influencer Marketing Have you ever wondered how some brands just seem to stand out, like they've got a secret magic trick up their sleeves? Well, this week we dove deep in this awesome thing called niche podcasting and B2B influencer marketing. It's like finding a hidden pathway in a forest that leads to a treasure trove of cool stuff! (Just like the stories I tell Luca every night 😎) So, our HubSpot insider, Carly Baker, who talked all about how these special kinds of podcasts and influencers are not just the "next big thing" - they're THE thing that's reshaping how brands talk to us. It's kind of like when you find that one toy or game that's made just for you. That's what these niche podcasters are doing; they're making content that feels like it was created just for their listeners. Carly shared how mixing learning with fun ("edutainment" - pretty neat, huh?) makes people super interested in what they have to say. She also said that it's crucial for brands to play well together, like sharing toys. This is to make even better things happen. But here's the real kicker - it's not just about making one podcast or teaming up once. It's about keeping the fun going. You share cool stuff on places like social media, emails, and even live shows. This way, everyone knows about it. We are soi excited to learn more about how this works. We trully believe this can be a very good way for companies to finally start owning their own media. If you're curious like us, come along, and let's discover all the secrets together! Timestamped Overview: 00:00 Network update: internal and external partnerships expanding. 04:46 Companies leveraging media to position goods/services uniquely. 06:33 Focused on creating high-value shows and series. 10:07 Edutainment: the future of creator economy. 15:07 Collaborative work, balancing trends and evergreen content. 16:40 Give freely, build partnerships in marketing podcasting. 21:47 Seek possibilities with the resources available. 24:12 Build goodwill, communicate, share content effectively. 28:49 Consistency key to growth on social platforms. 31:21 Creators struggle to maintain consistency, seek adaptation. 33:39 Explosive growth in niche creators and influencers. 37:46 Excitement about upcoming podcast appearance and jitters. Tune in and enjoy! Connect With Carly: LinkedIn Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes

Can You Really Silence the Noise and Manifest Your Destiny? Today, we had the honor of hosting Magie Cook. Her life story is a powerful example of how purpose and passion can propel us to great heights. Imagine growing up in a Mexican orphanage. Then, imagine finding your way to starting a multi-million dollar business. That's Magie's reality. It's a narrative that shows the power of a positive mindset and the magic of focusing intently on one's goals. Magie shared with us her journey. She also shared the strategies that anyone can use to overcome adversity. She emphasizes the power of meditation. She also emphasizes self-reflection and journaling. She sees them as tools to break free from limiting patterns. Imagine having an action board and a 'power card'. They are filled with affirmations to keep your daily objectives in sharp focus. That's the kind of practical advice Magie brings. For content creators, entrepreneurs, or anyone in between: adopting the resilient and adaptable mindset Magie advocates is the first step. It leads not just to profit, but to a lasting impact. Enjoy! Timestamped Overview: 00:00 Excited to meet amazing podcast guest, not prepared. 05:58 Visualized success through tough times and movies. 09:10 Accessing greater potential through quieting the mind. 12:30 Third world challenges impacting personal and professional growth. 15:48 Navy changed perspective, life, and perspective shift. 17:37 Purpose and passion lead to a meaningful life. 20:19 I love helping people, unsure of grand purpose. 24:20 Hardships lead to blessing, growth, transformation, intuition. 27:51 Katie's unexpected pregnancy surprises and shocks everyone. 28:54 Embracing discomfort leads to conquering challenges. 34:16 Man's memory of a squeeze and generosity. 37:08 Determination, dreams, and creativity lead to success. 40:26 Ideas lead to action and manifestation power. 42:20 Challenges with manifestation despite using tools. 48:23 Using a personal quote book for reflection. 50:14 Question: how to cope with making wrong choices? 53:35 Apple released journaling app, sparks 3R conversation. Connect With Maggie: Website Facebook Instagram LinkedIn Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes

How to Monetize Today It Without Needing Your Own Offer Revolutionize Your Content Monetization Strategy Sign up for the Free Event! Hey fam! Today we have the opportunity to sit with CIP Hall of Famer and dear friend Deirdre from Capsho. We will be discussing a new massive opportunity to monetize (even if you have no offer!) 😳, their recent live event, the power of relationship marketing, and how you can do it in just a few simple steps! We will be diving into the three core human superpowers for creating content and the impact of attention as the new currency for monetization. This is a game-changer for entrepreneurs in 2024! Which is the reason why we dropped it as a LIVE and bonus episode for everyone to take advantage of this. It is just that good! Don't miss out on this incredible opportunity. Click the link below to sign up for the challenge and transform how you look at your business and making money. Sign up for the Free Event! Let's make 2024 your year! See you there! Timestamped Overview: 00:00 Organizing a live event is no joke. 03:49 Josh Tapp discusses relationship marketing's powerful growth. 08:44 AI fundamentally changes human role in content. 11:21 Desire for superpower, research-based content creation. 13:59 Creating high-quality YouTube content requires strategic planning. 17:54 Invested $25,000, changed everything, official partner. Connect with Deirdre: Sign up for the Free Event! Facebook Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes

Get Tickets to the show! Hey fam! We've just had an amazing chat with our content partner and friend Mike Freed. Mike is not just a very successful lawyer, but also master of making people laugh. He's a genius at touching hearts and making a real difference with his words. And guess what? He's spilled all his secrets on how we can do it too, in our own content! We talked about something super cool. Making content, the stuff we read or watch online, is a lot like telling jokes or funny stories. Mike told me that whether we're trying to make someone laugh or make them think, it's all about practicing a lot and paying attention to what works and what doesn't. He mentioned a special ingredient: being real and sharing a bit of our own stories. It sounds a bit scary, right? But when we share a little bit of ourselves, it's like magic. People feel more connected to us and remember what we say way better. So, if you love creating things for others to enjoy, such as writing, making videos, or anything else, you'll find this chat with Mike super helpful. It's packed with #goldenboulders of wisdom that'll help you elevate your content. Today's show will make your brain go, "Wow, I can totally do this!" So, are you ready? Tune in in your favorite platform! Timestamped Overview: 00:00 Relaxing in Fort Myers, working hard too. 05:44 Lawyer enjoys being impulsive and extroverted. 06:14 Similarities, differences, need for audience, persistence. 12:15 Podcast and live performance feedback loops immediacy. 13:51 Maintain self-awareness and balance when performing. 18:13 First impressions matter in content creation. 21:07 Other side may not understand your background fully. 24:31 Reflection on content creation for improvement. 26:17 Comedy relies on spontaneous and scripted moments. 30:05 Comedy timing crucial, let jokes breathe. 32:58 Communication is 7% words, 38% tonality, 55% body language. 36:42 Importance of tone in parenting and communication. 40:40 Adding stories can increase emotional impact in content. 43:25 Authenticity and likability are key in comedy. 46:08 Diversify content with more creator series. 50:21 Comedian exercises daily, writes and tries new jokes. 52:44 10 shows monthly; clean comedy at Murray Hill. 56:26 Kid shares long, detailed Star Wars joke. 58:40 Express gratitude and discuss philanthropy and podcast. Connect with Mike: Get Tickets to the show! Facebook Instagram LinkedIn Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes

Hey fam! Have you ever wondered how to turn your love for online shopping into a full-blown income source? Buckle up, because today's episode is going to to spill the beans on a game-changing avenue: Amazon Influencer Video Reviews! Picture this: You, cozy in your favorite PJs, sharing your thoughts on the latest gadgets or must-have items, and BAM! – earning commissions not just on those items but on everything else your viewers snag. Sounds too good to be true, right? But guess what? It's not! Today we're diving deep into the secrets behind this cash cow. We're exploring how folks turn simple product reviews into a financial jackpot. No, it's not rocket science, and yes, even if you're new to this, you can do it too! We'll spill the tea on the action points. These include creating many videos and focusing on those hidden gem products that will make you stand out. Quality over quantity is the mantra, and analytics tools will be your new best friend. Oh, and did we mention that even a handful of videos can kickstart your revenue flow? But here's the best part – it's not just theory. We've got Coulton, a fellow entrepreneur. He is sharing his journey from a college side-hustle to Amazon selling success. Real talk, real success, and a roadmap for you! If you're tired of the traditional online business maze and seeking a simple, accessible opportunity to fill your pockets, stick around! Let's turn that Content into Profit! Enjoy! Here is the link to get all the info: https://covertinfluencer.com/bizbros Timestamped Overview: 00:00 Special guest, huge influence, creating unique content. 05:05 Worked with Steve Larsen, offered $25,000. 07:16 Instagram post catches attention, unique venture discussed. 09:50 Newly married couple debates starting own business. 13:35 Exciting opportunity, no technical skills required. Start now! 19:04 Earn commissions through Amazon influencer program videos. 20:46 Lots of videos, saw money come in. 25:30 Create engaging thumbnails to increase video clicks. 27:48 Last video watched gets the commission. 31:53 Strategically find top-selling products with low competition. 34:18 Low entry barrier, minimal effort for profit. 38:45 Extra $1,000/month can help many people. 42:10 Desire for quality, accessibility, and social media. 43:35 Doubts about website, Prime membership convenience, cool strategy. 46:12 Inventory of reviews, resources, time, streaming business. 49:28 Grateful for the opportunity, excited for support. Connect with Coulton Website Facebook Instagram LinkedIn Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes

You Need to Know Before Your Next Post: Shocking Methods YouTubers Use to Gain Viral Views In a world where the next viral hit could be just a post away, it's tempting to cut corners. But here's the thing: there's a right way and a wrong way to catch the spotlight. On the latest episode of the Content Is Profit podcast, we delve into a hot topic: unethical content creation in marketing. We spotlight a video that went viral for all the wrong reasons. It promoted plagiarism to score quick wins on social media. It got us thinking – is this the legacy we want to leave in the digital world? Here's what we learned: Authenticity isn't just a buzzword. It's the foundation of trust between us and our audience. It's about showing up, originality in hand, and sharing our true voice. And let's be real, copying someone else's work or relying on AI to mimic creativity? That's not going to build the lasting connections we're all chasing. The conversation steered towards embracing long-form content. Why? Because it's our chance to dive deep, share our expertise, and truly connect. It's about offering real value, not just a fleeting moment of entertainment. So, here's to making a pledge for integrity in our content. It's about creating something that matters. It's about creating something that resonates. Most importantly, it's about creating something that's genuinely ours. Join us in this conversation. Let's share, learn, and grow together. We're committed to raising the bar for ethical content creation. Catch you on the ethical side. Timestamped Overview: 00:00 Balancing ethical content and learning from others. 04:54 3-step process for creating viral Instagram content. 06:36 Download video, use with owner's consent. 11:05 Leverage your authentic content for trust-building. 13:12 Conversation, pride, content, attracting right people, impact. Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.  You can go here to see the full list of episodes