Discover
Employer Content Marketing
Employer Content Marketing
Author: Chris Le'cand-Harwood
Subscribed: 3Played: 69Subscribe
Share
© Chris Le'cand-Harwood
Description
Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing.
Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.
Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.
146 Episodes
Reverse
We're chatting leadership while watching the footie! Because leadership is a massive part of changing any team, whether in employer branding or in international football.
I did a watch along of England's World Cup opener against Iran with Sean Hagger yesterday.
Sean is a leadership consultant and we chat about the transformation of the England team from Euros flops in 2016 to World Cup Semi-Finalists and European Championships Finalists - all in the space of 5 years.
What's the key to this success? The strength and depth in talent...? Yes, for sure. But it's also down to Gareth Southgate's leadership.
We talk about leadership and the fortunes of the England football team over the decades and what Gareth Southgate has done to lead the change in Brand England.
Thanks for listening. Sign up to my newsletter for latest episodes direct to your inbox www.employercontentmarketingpod.com
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Director - Strategy & Production Lead at the Content Marketing Pod Ltd
www.contentmarketingpod.com
In this episode, I chat with Nick Francis - Chairman and Co-Founder of Casual Films - about how to write a winning brief.
I’ve had Nick on the pod before to talk about his book - The New Fire, Harness the Power of Video for your business.
We flick through the book again, this time on the chapter - How to write a winning brief.
Nick and his team have been involved in producing over 10,000 videos for businesses, so he’s well placed to give you the key ingredients for creating a great brief for any videos you have in the pipeline.
If you want to check out Nick's book in more detail, pop over to his website https://www.newfirebook.com/
Thanks for listening.
Chris Le'cand-Harwood
Director & Strategy Lead, Content Marketing Pod Ltd
https://www.contentmarketingpod.com/
In this episode I chat with Richard Gordon, Employer Brand Manager at Entain, formerly known as GVC.
Entain is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group employs a workforce of more than 24,000, in 20 offices across five continents.
Rich leads the employer brand at Entain. Rich and his team are responsible for employer brand content across their employer marketing channels and work closely to employee engagement.
We chat about what it's like managing an employer brand during a pandemic and also during a global rebrand from GVC to Entain. We talk about how they ensure they live the employer brand through actions, not just marketing messages. And we look at what content plans are in-store at Entain in 2021.
Rich has been busy in the 12+ months he's been at Entain. Amongst all of the content he and the team have produced, what puts a smile on Rich's face? It's this video that shows what the people of Entain did during the pandemic. Here you go https://www.youtube.com/watch?v=0eTtFkbtjPk
Thanks for listening.
Chris
Host of the Employer Content Marketing Pod
www.lch.social
In this episode I'm chatting LinkedIn. It celebrated its 18th birthday this summer and will likely pass the 1 billion users mark by the time it gets to 20 years old. It can rightly claim the title of the biggest professional network on the planet.
So what's it like working at LinkedIn? I chat with Laura Fox, a former employee [who joined in the early days for the business in the UK]. I get an inside view of LinkedIn and we talk about how the platform is so much more than the recruiter license it's often known for.
Please do subscribe and share the pod with your network. Your support really does mean a lot.
Let's get on with the chat.
Links to things talked about in this episode:
LinkedIn stereotypes video by Knowlton: https://www.linkedin.com/feed/update/urn:li:activity:6663694666749235200/
Who's creating great content on LinkedIn, IMO: https://www.chrislch.com/post/e9-the-daily-goat-vlog-with-harry-hugo-co-founder-of-the-goat-agency
Laura's a big fan of what Unilever does on LinkedIn: https://www.linkedin.com/company/unilever/
LinkedIn helping out people during the global crisis: https://opportunity.linkedin.com/en-us
Thanks for listening.
Chris Le'cand-Harwood
Host of the Employer Content Marketing Pod
Social Media & Content Strategist
www.lch.social
Welcome to the final episode of Employer Content Club's Co-Created series! 🎙️In this special studio session, me and Chris Murdoch wrap up the series by revealing the five essential pillars for creating authentic employee content over the next 12 months. Whether you're a solo practitioner or part of a small EB team working with tight budgets, this episode gives you a practical framework to transform your content creation approach.Throughout the Co-Created series, we've explored how organisations like VCA Animal Hospitals and Police Now are building sustainable content operations by co-creating WITH employees, not just creating content ABOUT them. This finale brings together all those learnings into five actionable pillars you can start implementing immediately. Timestamps:00:00 - Introduction & Series Recap03:15 - Pillar 1: Creating Space to Think Differently12:40 - Pillar 2: Budget - Doing Better with Less24:18 - Pillar 3: What's In It For Them?35:22 - Pillar 4: The Agile 4-Week Sprint45:10 - Pillar 5: Experience Over EfficiencyDiscover why the iterative approach beats the big-budget campaign, how to incentivise employee participation authentically, and why doubling down on experience (not just efficiency) will be your competitive advantage in 2026.🔗 Join Employer Content Club:Sign up at to access all episodes and connect with other EB practitioners building co-created content strategies. https://www.employercontent.club/co-created📧 Connect with the Employer Content Club hosts:Chris Le'cand-Harwood - https://www.linkedin.com/in/chrislch/Chris Murdoch - https://www.linkedin.com/in/chrismurdoch/About the Co-Created Series:A series exploring how to build authentic content WITH employees, not just about them. Hosted by Chris Le'cand-Harwood (Content Marketing Pod) and Chris Murdoch (Voyse), co-founders of Employer Content Club.https://www.employercontent.club/co-created Series partner: This series is proudly created in partnership with Vouch - the tool that makes employee content creation frictionless. https://vouchfor.com/
In this episode of the Co-Created Series, Erik Rivas, Head of Employer Brand and Recruitment Marketing at Police Now, reveals how building an efficient employee content engine - balanced with high-production content - drives authenticity, agility, and measurable ROI for their employer branding and recruitment marketing.The Core Message:It's not either/or - it's about balance. High-production content fills your campaigns and website with polish, while employee-generated content gives you the agility to experiment, pivot quickly, and capture authentic day-to-day realities. Together, they create an efficient content engine that maximises return on investment.Key Topics Covered:⚖️ The 50/50 balance: When to use high-production vs employee-generated content🎬 Co-producing with employees: Getting authentic stories from those who've lived it⚡ The agility advantage: Responding to changing recruitment needs in weeks, not months🔧 Building an efficient content engine that extends investment lifespan💰 Reducing cost per hire and attrition through strategic storytelling📦 Centralising content: No more lost videos or WhatsApp file transfers🔄 Extending the life of expensive production shoots through smart repurposing🧪 How flexibility enables fearless experimentation with new topics and voices🎯 Proving ROI by connecting content to core business metricsWhy This MattersErik explains how Police Now created a content engine that balances both approaches. High-production shoots have a role to play in campaign-specific content and website hero videos - but they can be expensive and time-consuming. When priorities shift and you need content about new locations or roles, you can't wait five months for another production shoot.That's where the balance matters. Employee-generated content gives you the flexibility to experiment with new questions, try different angles, and respond rapidly - all while maintaining quality. The key is having both working together: polished branded content for campaigns, and agile employee content for day-to-day realities and rapid response.The result? Authentic stories that set realistic expectations for candidates, the agility to pivot when recruiting different roles or locations, and centralised content management that extends ROI on every piece of content you create.Connect with Erik Rivas:https://www.linkedin.com/in/erikrivas/About Police Now:Police Now is a top graduate employer recruiting graduates into neighbourhood policing, detective roles, and specialised areas including counterterrorism and economic crime.If you're building an employee-generated content function in-house, this episode gives you the practical playbook.👥 Join Employer Content Club and get the next episode in this series [including bonus content about AI]: https://www.employercontent.club/co-createdBecome a founding member and help shape how we build this community. You'll get early access to upcoming events we're planning and be part of the conversation from the start.👉 Sign up at[https://www.employercontent.clubCo-Created Series – How to build authentic content WITH employees, not just about them.Hosted by Chris Le’cand-Harwood (Content Marketing Pod) and Chris Murdoch (Voyse), co-founders of Employer Content Club.Our "Co-Created" series is supported by Vouch (the tool Erik and team use to make employee content creation frictionless).[https://vouchfor.com]Subscribe to Employer Content Marketing for more episodes
Want to see how an organisation co-creates authentic content with employees? Go behind the scenes with us at VCA Animal Hospitals.Ally Brown, who leads employer brand at VCA (1,000+ veterinary hospitals across the US and Canada), reveals the strategies and tactics she uses to get busy veterinary professionals creating compelling content - even when they're seeing pets all day. This is your inside look at making employee-generated content actually work.In this episode, you'll learn:• The creative brief approach that treats employees as collaborators, not just subjects• How to make the ask so employees feel special (and actually say yes)• How to generate lots of content formats from a one-day photoshoot• Working around the biggest challenge: time constraints with deskless workers• Why starting with student creators built the perfect foundation• Using AI to craft better questions without losing authenticityReal examples include an 81-year-old veterinary technician sharing career wisdom, rescue stories from house fires, and hyper-targeted video job ads for struggling markets.If you're building an employee-generated content function in-house, this episode gives you the practical playbook.👥 Join Employer Content Club and get the next episode in this series [including bonus content about AI]:Become a founding member and help shape how we build this community. You'll get early access to upcoming events we're planning and be part of the conversation from the start.👉 Sign up at https://www.employercontent.club/co-created---Co-Created Series – How to build authentic content WITH employees, not just about them.Hosted by Chris Le’cand-Harwood (Content Marketing Pod) and Chris Murdoch (Voyse), co-hosts of Employer Content Club.Proudly created in partnership with Vouch (the tool Ally uses to make employee content creation frictionless). https://vouchfor.com Subscribe to Employer Content Marketing for more episodes
In this episode of Co-Created, I sit down with my Employer Content Club co-host Chris Murdoch to debrief the Recruitment Marketing Awards (RMAs).Fresh from a night of celebrating great work, rubbing shoulders with the EB community, and yes, a decent-sized dance floor, we dive into the conversations that matter.We cover the real challenges facing the industry right now, explore the role of co-creating authentic content with employees, and deep dive into some of the award-winning work that's pushing boundaries.From intimate MS Teams calls to big production moments, we discuss what it really takes to capture authenticity at scale.Note: While we attended and discuss the Recruitment Marketing Awards in this episode, this content is not affiliated with or sponsored by the Recruitment Marketing Awards.About Co-CreatedCo-Created is a podcast and vlog series from Employer Content Club, supported by Vouch. Hosted by myself and Chris Murdoch, we're exploring how EB and TA teams can capture authentic workplace culture with their employees—proving you don't need huge budgets to create content that resonates. Shot entirely on iPhones and mics, we're keeping it real.About Employer Content ClubEmployer Content Club is a community for employer branding and talent acquisition professionals who want to create authentic content with their employees. We share practical insights, host events, and connect in-house practitioners who are doing the work.Become a Founding MemberWe're looking for founding members to join Employer Content Club! Sign up to contribute your opinions and experience during this series, and be the first to know about upcoming Employer Content Club events: https://www.employercontent.club/co-createdSupported by VouchThis series is supported by Vouch, a platform that makes it easy to capture and share authentic employee stories through video. ➡️ https://vouchfor.com
Welcome to Employer Content Club and our Autumn Series! In this episode, we're launching our exciting Autumn Series: "Co-Created: How to Build Authentic Content with Employees."Chris Le'cand-Harwood and Chris Murdoch [co-hosts of Employer Content Club] discuss why employer content is the beating heart of effective talent attraction, and why creating community around content creation is so crucial for in-house teams.What's Coming This Autumn:📍 Episode 1: Vlogging from the Recruitment Marketing Awards - capturing insights from industry disruptors on co-creating content with employees📍 Episodes 2 & 3: In-depth conversations with organizations at different stages of their co-creation journey - from getting started to achieving success📍 November Finale: In-person London meetup and podcast recording, reflecting on the series and looking ahead to 2025Key Topics Covered:- Why employer content creation often feels like a lonely, siloed role- The challenge of "doing more with less" in employer branding- Moving beyond the "river of meh" content- Getting buy-in from stakeholders and engagement from employees- Building a culture around employee-generated content- The role of community in fostering bravery and reducing imposter syndromeThis series is supported by Vouch - the leading video-first AI content platform for talent teams, and the platform we're using to collect stories and insights from employer brand professionals throughout the season.Join the Community:Sign up to the Employer Content Club waitlist to get involved, share your voice, and be notified about upcoming events and initiatives.https://www.employercontent.club/co-createdFind out more about Vouch - the leading video-first AI content platform for talent teams https://vouchfor.com/
Just wrapped up an incredible day at IHR London Live! Here are my top takeaways from this year's event:🔗 LinkedIn Networking Power: Being active on LinkedIn before events transforms your experience - within minutes I was reconnecting with familiar faces and building on existing conversations🤖 AI vs Human Touch: While AI dominated the conversations, the real focus was on maintaining authenticity and finding those "magic moments" that humanize your employer brand🏊♂️ Lessons from Mark Foster: Olympic swimming champion shared powerful insights on:- Surrounding yourself with the right people for high performance- Building your tribe to push boundaries in HR- Rolling with life's punches and turning failures into learning opportunitiesThe key message? Failure isn't really failing - it's discovering what you need to do next. This applies both personally and organisationally.What resonated most with you about balancing AI efficiency with human authenticity in HR? Let me know in the comments!
AI isn’t here to take over employer branding—but it is reshaping the way teams approach it.In this episode of the Cliquify mini-series, Chris sits down with Amit Parmar, CEO of Cliquify, to explore how AI is changing the role of employer branding. From early adoption to advanced use, we unpack where the opportunities really are - and what EB leaders need to focus on next.What you’ll hear in this episode: • How AI is being used in employer branding today • The biggest mindset shift EB leaders need to make • Why analytics may matter more than content creation • What Cliquify’s new platform, Cleo, could mean for the future of EB • Three must-ask questions before adopting any AI tool💡 Whether you’re experimenting with AI or leading employer branding at scale, this conversation will give you the perspective to think differently about what comes next.👉 Get Your Free Employer Brand Intelligence Report here [worth $3,000] https://bit.ly/4n2lJFN⏪ Missed the previous episode about the evolution of Employer Branding? Watch/listen my conversation with Amit here: https://open.spotify.com/episode/6d9R29fo1eQee4akcId0Kn?si=VVvn-Xg2ScaS_8zS4rFC6g
Employer branding is changing fast. It’s no longer just about creative campaigns, job posts, or a flashy career site - it’s about proving ROI, winning leadership buy-in, and connecting EB to real business impact.In this episode, Chris sits down with Amit Parmar, CEO of Cliquify (with 20+ years in TA and EB leadership), to explore: • How employer branding is evolving in 2025 • The real challenges practitioners face behind the scenes • Why leadership buy-in is still the #1 barrier • How to prove ROI with the right data and strategy • A free tool to calculate your employer brand ROI today👉 Grab your free Employer Brand ROI Calculator here: https://bit.ly/3VjG25C👉 Subscribe for more insights on employer branding, talent strategy, and tools to elevate your impact https://www.employercontent.marketing/Watch/listen to the next episode about Employer Branding & AI https://open.spotify.com/episode/0AyuZRyKYwUfLRnBryi6zI?si=iQDveJ9pTKaTxDTo0MzD-A
Whether you're in talent acquisition or employer branding right now, you're probably feeling the squeeze. The lines between these disciplines are blurred, and the stakes have never been higher.In my latest podcast episode, I sat down with Mike Bradshaw, VP of Talent at Pinpoint, who's spent 15 years in HR and TA - from Apple to being the first Head of People at multiple startups.What makes this conversation essential for both TA professionals and employer branders is Mike's insight into how candidate experience has become the ultimate test of your employer brand promise.His perspective is particularly valuable because he's lived on both sides: as a practitioner buying and implementing recruiting tools, and now as someone at a company thats helping organisations solve these exact challenges.But more importantly, he understands that in 2025, your employer brand is only as strong as your candidate experience - and your candidate experience really helps wins talent.What came out of our conversation was both sobering and hopeful. Sobering because the challenges facing TA teams in 2025 are genuinely tough. Hopeful because there are real, actionable strategies that work - even when you're doing more with less.What You'll Learn:✅ Why TA leaders are being squeezed harder than ever (and what's driving it)✅ The hidden costs of poor candidate experience on your bottom line✅ How to build employer branding that disqualifies the wrong candidates✅ Tactical SLAs and interview hygiene that actually work✅ Why transparency beats "selling" every time✅ The one thing that wins candidates over better financial offersAbout Mike Bradshaw:VP of Talent at Pinpoint with 15+ years in HR/TA. Former Apple talent support, startup veteran, and practitioner-turned-vendor who's seen both sides of the hiring equation.About Pinpoint:ATS platform designed for complex hiring scenarios - handling everything from graduate programs to senior leadership searches across multiple geographies and role types.🔔 Subscribe for more real talk on talent acquisition, employer branding, and candidate experience https://www.employercontent.marketing/Connect with Mike: https://www.linkedin.com/in/itsmikebradshaw/Learn about Pinpoint: https://bit.ly/4mLcrhxHost Chris Le'cand-Harwood: https://www.linkedin.com/in/chrislch/
Transform your talent attraction with authentic employee-generated content. Welcome to a special episode that combines the podcasts, Employer Content Marketing with Chris Le'cand-Harwood and Employer Bland with Chris Murdoch. Welcome to Employer Content Club, where we help people in the employer content creation profession through conversations online and in-person. Our first event in London was supported by Vouch, so we just had to get them on for an episode.We sit down with Gary Zurnamer, CEO and Co-founder of Vouch, to explore how organizations can leverage employee voices to help drive their recruitment and employer branding efforts.Key Topics Covered:• Why employee-generated content drives better hiring outcomes• How to overcome the biggest barriers to employee participation• The role of AI in content creation (without losing authenticity)• Strategic frameworks for implementing successful programs• Real-world case studies from global organizations• Actionable tips for starting your employee content journeyMain Takeaways:✅ Content pillars must align with hiring initiatives✅ Remove ALL friction from the recording process✅ Start with internal advocates and scale gradually✅ Use AI for ideation and organization, not content replacement✅ Focus on business outcomes, not just engagement metricsAbout Our Guest:Gary Zurnamer is the CEO and co-founder of Vouch, a global platform helping organizations create and share authentic employee-generated content. Vouch works with major brands including Dunelm, Warner Bros. Discovery, Flutter and GoDaddy to transform their talent attraction strategies.Timestamps:00:00 - Introduction and guest background04:45 - The business case for employee content10:30 - Overcoming employee participation challenges16:45 - Real-world success stories and impact22:30 - AI's role in content strategy28:15 - Implementation roadmap and best practices34:20 - Key takeaways and final thoughtsFind Out More About Vouchhttps://vouchfor.com/Connect with Gary:LinkedIn: https://www.linkedin.com/in/garyzurnamer/Subscribe for more employer branding and talent acquisition insights!#EmployeeBranding #TalentAcquisition #EmployeeContent #HRTech #RecruitmentMarketing #EmployerBrand #VideoContent #HRStrategy #TalentAttraction #workplaceculture
Ever wonder what it takes to create employer brand content that actually wins awards? Chris and Roger have both been judges at multiple awards and have been involved in more submissions than they can remember over their careers. And they've had nominations and won some awards recently. So they got together to lift the lid on what it takes to produce nomination and award worthy work.In this episode, Chris sits down with Roger Cayless from Leap Create to dissect their award-winning DE&I campaign with CGI.And then Roger interviews Chris about award-winning work with Not Going To Uni and the RAF. Along with several nominations, these campaigns featured across multiple awards such as the Recruitment Marketing Awards, the RAD Awards, and the Lens Awards. What You'll Discover:✅ How CGI's innovative "internal voices" campaign tackled diversity & inclusion differently✅ The psychology behind using a Peep Show-style first-person perspective✅ Why Not Going Uni's RAF podcast series evolved beyond traditional formats✅ The strategy behind taking conversations from studios to sports venues for a more immersive experience✅ Key insights from judges on what makes content award-worthyFeatured Campaigns🎯 CGI's D&I Campaign - Using internal monologue to showcase authentic inclusion🎯 Find Your Force Podcast Series - RAF early careers recruitment content that helps people discover career potential through sportAwards Mentioned- Recruitment Marketing Awards- RADs- Lens AwardsKey Takeaways for Employer Content Creators1. Avoid the obvious approach - don't just film people talking about their jobs2. Build genuine trust with clients to execute bold creative ideas3. Create "campaignable" concepts that can scale across multiple stories4. Focus on clarity in your award entries and let passion show through5. Use real employees, not actors, for authentic storytellingConnect with the Guests:Roger Cayless - Leap Createhttps://www.linkedin.com/in/rogercayless/Chris Le'cand-Harwood - Employer Content Marketinghttps://www.linkedin.com/in/chrislch/Subscribe to the Employer Content Marketing Newsletter for content direct to your inbox: https://www.employercontent.marketing/
I spent a blazing hot day at RecFest 2025 talking to talent acquisition leaders about the one thing keeping them up at night: CHANGE.From Rory Sutherland's brilliant keynote on behavioural science and hiring "weirdos" to game-changing AI tools that are transforming interviews, here's what I discovered about the future of talent acquisition.KEY TAKEAWAYS:• Rory Sutherland's "bee theory" - why 20% of your hires should be explorers• AI note-taking is changing interviews forever• Why you need an AI strategy before your CFO gets one• How to shift from order-taker to strategic advisorTIMESTAMPS:00:00 - RecFest atmosphere and what to expect01:00 - Festival vibes and morning energy02:00 - Rory Sutherland's hiring heresy04:00 - Interview with Neil on dealing with change06:00 - AI strategy conversation07:00 - Evening festival atmosphere09:00 - Final thoughts and wrap-upThis isn't just another conference recap - it's real talk about what's actually changing in our industry and how to get ahead of it.CONNECT WITH ME:• Newsletter: https://www.employercontent.marketing/• LinkedIn: https://www.linkedin.com/in/chrislch/#RecFest2025 #TalentAcquisition #AIInHiring #RorySutherland #EmployerBranding #HRTech #Recruitment
Struggling to find your creative flow at work? Want to be more strategically productive instead of just busy? In this flow state episode, Chris sits down with Steven Puri, founder of The Sukha Company, who reveals how to unlock your creative potential and work with true intention.Steven has one of the most unique career journeys you'll ever hear - from software engineer at IBM to Academy Award winner for Independence Day visual effects, to Vice President of Production at DreamWorks running action franchises like Die Hard and Wolverine, and then back to tech to revolutionise how we approach creative, strategic work.Steven shares some behind-the-scenes stories from Hollywood about creativity, and reveals the film industry secrets that can transform how we work in our distributed, hybrid world.Discover the secrets to finding your creative flow, being intentionally productive, and bringing strategic thinking to your daily work. Steven shares reveal universal principles for creative, strategic productivity.Key Topics for Creative Flow & Strategic Productivity:• The neuroscience behind creative breakthroughs and intentional focus• Why giving someone two projects instead of one unlocks better strategic thinking• How to create intentional spaces for deep work and creative flow states• Solving the "cold start problem" to begin each day with creative intention• Building systems to avoid the 6 PM "where did my day go?" feeling• Real stories from Hollywood sets and what they teach us about strategic, creative workTimestamps:00:00 - The power of asking the right questions.01:00 - Steven's unique journey from IBM to Hollywood05:00 - What film taught about distributed work12:00 - The art of listening to your team16:00 - The "other thing" principle of creativity25:00 - Building The Sukha Company35:00 - Practical tips for achieving flow statesConnect with Steven:- Try The Sukha Company: [7-day free trial available] https://www.thesukha.co/- LinkedIn: https://www.linkedin.com/in/steven-puri/Connect with Chris:- LinkedIn: https://www.linkedin.com/in/chrislch/- Subscribe for more employer branding and workplace creativity insights https://www.employercontent.marketing/
Join me as I take you behind the scenes of EB Con, one of Europe's largest employer branding conferences. I share insights from my talk on employer content creation and feature conversations with other speakers on topics such as AI, employee advocacy, and strategy activation. Learn how companies are evolving their employer branding approaches to attract and retain talent, the importance of employee advocacy, and even some grounded advice on integrating AI into your workflow. There are also discussions on wellbeing, corporate strategy, and the balance between high production and zero-budget content. It's a packed day filled with knowledge sharing, practical tips, and a glimpse into the future of employer branding. Stick around till the end for my reflections and a look forward to enjoying some local cuisine!
Being the The EB Space's first Employer Branding Unconference was great!EB Uncut promised to be a different kind of conference for the EB community. And it lived up to it for sure.As part of my coverage of the conference, I did some Vox Pops with some of the panelists and attendees.We talk about a load of things:✅ Purpose✅ Resilience✅ Giving employees a voice through AI✅ The underrated role of onboarding in employer branding✅ To EVP or Not to EVPSubscribe to my newsletter for more content direct to your inbox:https://www.employercontent.marketing/
EB Uncut - the Employer Branding Unconference was at King's Cross on 7th May. It's the first conference from the wonderful team [Claire de Souza and Alex Her] who founded The EB Space. I was invited to capture some of the conversations at the conference with my fellow podcaster Chris Murdoch - host of the Employer Bland podcast].Resilience, Diversity, Inclusion, AI, EB career advice, EB Therapy, EVP vs NoEVP debate...There was plenty going on!Here's some of the behind the scenes, on stage conversations and off stage chats throughout the day.Looking forward to the next one!




![Employer branding during a pandemic and a global rebrand + Content opportunities in 2021, with Richard Gordon - Employer Brand Manager at Entain [formerly GVC] Employer branding during a pandemic and a global rebrand + Content opportunities in 2021, with Richard Gordon - Employer Brand Manager at Entain [formerly GVC]](https://s3.castbox.fm/f1/cc/3c/061d50ce160bdafe89da6219a9f24878fe_scaled_v1_400.jpg)
















![Inside EB Uncut 🎙️ The Employer Branding Unconference [London 2025 🇬🇧] Inside EB Uncut 🎙️ The Employer Branding Unconference [London 2025 🇬🇧]](https://s3.castbox.fm/bb/3d/62/e6f85e89e6dc94d704c7e86112e679936e_scaled_v1_400.jpg)

