The Wedding Business Podcast

Before we dive into this episode, I HAVE AN INVITATION FOR YOU… NOW IS THE TIME TO JOIN MY FREE 5-DAY BOOTCAMP! 3rd-7th October 2022 - Online workshop - 12pm In this week-long session, we’re learning my repeatable system which has helped over 8000 wedding business owners land their dream clients, who are ready to book AND pay your premium prices (even during a time of economic uncertainty!).  Click here to reserve your FREE SPACE! And check out my Instagram to keep an eye out for more of these opportunities- @fayecornhill _____________________________________ I am so happy to be welcoming the fantastic Janie Wolverson onto today’s episode of The Wedding Business Podcast! As some of you may know, Janie is the founder and creator at The Lucky Sixpence, a business supplying ‘Unique Accessories For The Fearless’. She adores using original artefacts, that once served a purpose, and carried a story to provide a sense of depth and beauty to every piece that leaves her workshop. Our conversations today do stray a little ‘left field’ you could say, as we touch on the ideas of meditation, mindfulness and how to navigate life with the help of the universe. I suggest listening to this with an open mind, as we also dive into the topic of mindset in business and how to manoeuvre ‘burn out’, with a nod to spirituality. Being a member of The Wedding Business Club herself, Janie also speaks of the things she saw and experienced during my ‘Flow Method Workshop’, and how this affected her processes as a business owner. You can find Janie’s work on her website https://www.theluckysixpence.co.uk and connect with her on Instagram at @thelucky6pence .  

Good morning and welcome to this week's episode. In this session, I am giving you the wake-up call YOU need.  You do not own your Instagram account, say it with me now guys... Now, we all know how fantastic Instagram can be. But I am here to tell you, that you need to evaluate your investment in the platform, and most importantly your return from it. Is it your main source of enquiry? If the answer is no, then you need to listen to this podcast. In this episode, I am also teaching you my blogging top tips, and how to funnel your blogs into your everyday content and maximise your visibility. _______________________________ Before you go, I'm inviting YOU, to my FREE 5-DAY BOOTCAMP, that you can participate in from home. When?  3rd-7th October 2022, online workshop, 12pm daily Why? What will I learn? In this week-long session, we’re learning my repeatable system which has helped over 8000 wedding business owners land their dream clients, who are ready to book AND pay your premium prices (even during a time of economic uncertainty!).  How do I take part? Click here to reserve your FREE SPACE! And check out my Instagram to keep an eye out for more of these opportunities- @fayecornhill    

Before we get into today's episode, I have a very exciting invitation for you to join my FREE MASTERCLASS! In these sessions, I will teach you The 4 Pillars to a Fully Booked Wedding Business, alongside sharing my tips and tricks in the world of marketing and social media. SAVE YOUR SPACE FOR THE MASTERCLASS NOW.  TW: in this episode, we talk about weight and body confidence  In today’s episode, I speak with Wedding Business Club member Sally Jackson about all things bridal confidence and positivity. Coming from a senior role in healthcare and nursing, Sally has always had an urge to help and coach people through illness. Alongside strong interests in the mind & body, this led to her pursuing this coaching idea further into a new career path… with brides! Being a bride can be stressful, and of course, you want to look amazing on your big day, but there comes a point where the stress surrounding appearance can spiral into anxiety and dread: a place we, of course, do not want our clients to be. We discuss why these feelings can arise, and how we can deal with them, whether they stem from childhood or are passed on from an unwelcome comment from an in-law.  My Wedding Godmother works with brides who are suffering with their body image and teaches acceptance, empowerment, trust & admiration within themselves.  The discussion goes beyond how she works her magic, but to how we can also make a difference as suppliers. Sally provides tips and tricks on working with our low-confidence brides and things we should and shouldn’t encourage as trusted suppliers. To connect with Sally, head over to her Instagram @myweddinggodmother And follow @fayecornhill on Instagram, to stay tuned for more free resources and masterclass opportunities. 

In today's episode,  I asked YOU a question…  ‘What is the biggest threat to your wedding business?’ Now, this is not an easy question by any means, but it does hold an abundance of importance for not only your business- but the wedding industry as a whole.  In this episode, I'm running you through my to-do list for beating this period of economic uncertainty and how you can use this period as a time to find those desired enquiries and better your wedding business. Need more on this topic? JOIN MY FREE 5-DAY BOOTCAMP! Learn my repeatable system which has helped over 8000 wedding business owners land dream clients who are ready to book AND pay your premium prices (even during a time of economic uncertainty!)  Click here to sign up for my FREE bootcamp! Follow my Instagram to stay up to date and be part of my next poll! @fayecornhill  

Today I am joined by the wonderful Grania O’Brien, a letterpress, stationery and calligraphy genius. After spending over ten years in a market research career, Grania began to find that, ’her creative itches… were no longer being scratched’. This is where Ink & Paper, a luxury letterpress brand, was born.  In this episode, Grania shares how she made her way into the wedding industry, how she copes with 2022 as a year of catch up and how she deals with the terrifying, yet almost unavoidable, subject of conflict.  Whether you are overcommitting to keep the books afloat or having supply chain issues, listen out for our top tips on stripping back the emotion and getting the job done. You can take a look at some of Grania’s creations over on her Instagram: @inkandpaper_ldn ______________________________ Are you a wedding business owner, who is currently spinning a thousand plates and is tired of seeing your competitors booking the premium clients? Why not join my FREE masterclass?  In this class, I’m going to run you through My 4 Step Process, to generate your next booking. SAVE YOUR SPACE FOR THE MASTERCLASS NOW Join us weekly for brand new episodes of The Wedding Business Podcast, and stay tuned for more free resources and exciting opportunities within our industry.  Share it with a friend, or if you have 2 minutes please do leave a rating and review on Apple Podcasts. Find me on Instagram @fayecornhill   

A big hello, and a warm welcome to the new season of The Wedding Business Podcast! I am beyond excited to be back and I am so looking forward to chatting about all things business and the wedding industry once again.  We’re kicking off this 5th season by talking about the many hangover weddings that are still in play, climbing Kilimanjaro and even taking enquiries for 2026-2027 (crazy... right?). Alongside this, we also touch on the current state of the wedding industry in its busiest months and the normality that we hope is to come from the year 2023. But first, I would like to take a moment to really reflect on the summer so far. It's August, so a big pat on the back is due for reaching this milestone! But what I want to ask you,  is what have you learnt this year? And what are you taking into the next epic season? Acknowledge these highs, and perhaps lows and use them to grow and create next year's goals. In this episode, I also touch on my FREE Masterclass that's NOW available, for those looking to pin down their most desired enquiries and also how to nail the sometimes dreaded task of marketing.  Click here to claim your space. Join us weekly for brand new episodes of The Wedding Business Podcast, and stay tuned for more free resources and exciting opportunities within our industry.    Find me on Instagram @fayecornhill    Share it with a friend, or if you have 2 minutes please do leave a rating and review on Apple Podcasts.

I can barely believe it but here we are at the end of Season 4 of The Wedding Business podcast - thank you to everyone for listening and sharing this season! We have such a wealth of talent in the club and I’m eternally proud of our members and it's been a real privilege to share a platform with them.  Today I wanted to talk about the opportunity that 2022 presents to us and take a moment to reflect, because after 2 terrible years, weddings are back, and they are booming.  There’s never been a better time to be talking confidently about your service and letting your couples know why they need you because 2022 is set to be the biggest year we’ve seen for weddings in the last 40 years, and I want you to grab that.  I want you all to be ready for the opportunities that are coming.  Now is the time to get clear on what brings you joy in your business, where you want to go, and to start stepping out of your comfort zone.  So, to draw a close to this season I want to leave you with this little pep talk that you can come back to anytime you need it.  I cant wait to see where this year takes you!  The podcast will be back with new episodes in the Autumn, but in the meantime come and follow me on Instagram @fayecornhill if you don’t already and if you’ve enjoyed this episode or any from Season 4, I’d be grateful if you can leave a review on Apple Podcasts to help others find our brilliant community. 

Today I’m joined by the wonderful, joyful, Deborah from Bamboo Dreams Photography. Despite being all the way in Florida, Deborah is a very active and present member of The Wedding Business Club.  Having grown up around passionate photographers Deborah’s love for photography stayed with her through school and into adulthood, and now after 25 years working as a Litigation Attorney, she is transitioning to be a full-time Wedding Photographer.  In this episode, Deborah and I discuss the ways in which having a prior career helps you launch a business as well as some of the challenges of reinventing yourself when starting out in a second career.  This is such an insightful conversation on how we can build resilience and why following your passion can feel so personal when it comes to enquiries and securing bookings.  Deborah really is so warm and engaging I can’t wait for you to listen in to this one as it’s jam-packed with practicable advice and relatable stories.  You can see more of Deborah's work at www.bamboodreamsphotography.com  and connect with her @bamboodreamsphotography Next week is the final episode of Season 4, so I do hope you’ll join me again! 

Today I am joined by the fantastic branding and luxury wedding stationery designer, Freya Deabil to chat about how to charge your worth - even if you’re just starting out in the industry.  Now, I’ve talked about this before, I’ve done webinars on this subject, but it’s a really important discussion because until we recognise our worth, and our pricing reflects it, you’ll never feel appreciated and valued in your business.  Pricing your work and understanding the value you bring to your couples is a process that all wedding business owners go through, so in today’s episode, Freya shares the mindset challenges she faced in charging her worth and how recognising this has shifted the perception of her business.  I know raising your rates can be scary but fear not, Freya has such valuable experience and advice to share in this area - so if you’re working your socks off but not getting the results you want, this is the episode for you!  You can see more of Freya’s beautiful work at: www.deabillandquince.co.uk and connect with her on Instagram @deabillandquince If you find today's episode useful, come and let me know on Instagram @fayecornhill  Share it with a friend, or if you have 2 minutes please do leave a rating and review on Apple Podcasts.

Welcome back to the podcast! I have a slightly different episode planned for you today as it’s a big week in my world, and that is because the doors to The Wedding Business Club are now open, which means right now, you can come and join us inside the club! So in this episode, I want to tell you a bit more about the club, why I started it, what we do, and why The Wedding Business Club could be the thing that helps move your business forward in 2022.  Now, there are no hard sales around here and the club won’t be the right fit for everyone, but, if you are unsure of the strategy you need to grow your wedding business, and you want to surround yourself with a collective of the most extraordinary wedding business owners and get results, then come and have a listen because The Wedding Business Club could be for you.  And if you’re wondering what the membership includes? Well in this episode I will take you through every element included and why it’s beneficial to you, and trust me when I say it’s extensive. We have courses, weekly Q&A sessions, a self-care library, a live event - there really is so much for you to dive into.  Doors are now open and they will be closing Tuesday 1st February 2022 at 9 pm so head over to www.theweddingbusinessclub.com to grab your spot.  If you have any questions at all about the club or how it works, come and find me on Instagram @fayecornhill and let’s have a chat.  I do hope you’ll join us. 

Joining me today is the brilliant and talented Anna Lewis who, after 20 years in a successful marketing career, took the leap to follow her love for weddings and baking to launch her business - creating stunning luxury cakes for weddings and special occasions. When the Pandemic hit in 2020, Anna used the downtime to hone her craft making a dummy a cake every single day and getting really focused on building her online presence.  In the year that followed Anna and her family sadly suffered multiple losses and she found herself in a really difficult place.  Anna’s story of how she lifted herself up from this challenging time is truly inspirational, finding strength and peace through baking and channelling her creativity.  The last few years have been testing for everyone and Anna’s story of resilience demonstrates how doing one thing each day, or each week, that moves your business forward compounds over time and has a positive impact.  Today we also dispel the myth of overnight success, Anna tells me how one of her cakes went viral and her brilliant tip for seeing how far a business has evolved from their old Instagram posts!  You can find Anna’s beautiful cakes on her website:  www.annalewiscakes.com and connect with her on Instagram @annalewiscakedesign  My free 5-day Bootcamp, The Wedding Business Bootcamp, kicks off today and it’s not too late to join us!  So if you ​​want to learn exactly what you need to do in your wedding business to ensure you book the clients you want this year, then grab your spot for The Wedding Business Bootcamp now.  I cant wait to see you there!

I’m so happy to be welcoming Paula Heron Phillips to the podcast this week, founder of Singing Waiters in the UK and France.  If you’re a member of The Wedding Business Club you’ll know Paula as a joyful, supportive and fun member of our community, and her business reflects her unique personality perfectly.  With 20 years of experience in event planning, Paula struck out on her own in 2019 finding incredible success in launching Singing Waiters in France where she plants professional singers at weddings and events who deliver surprise performances that really get the party started.  Of course, we all know what came next in 2020 and to say Paula launched her business at a tricky time would be an understatement, so today we discuss how she navigated the pandemic and, despite the odds, how she fell back in love with running her wedding business.   Paula is a brilliant example of someone who has found their niche and created a business that lights them up, which is truly inspiring to see. Her passion and joy for the wedding industry shine through in today’s episode!  You can find more information about Singing Waiters in the UK & France at www.singingwaitersintheuk.co.uk & www.singingwaitersinfrance.com  Connect with Paula on Instagram @singingwaitersintheuk & @singingwaitersfrance  And don’t forget, my free 5-day Bootcamp, The Wedding Business Bootcamp, is kicking off next week, on the 24th Jan.  So if you ​​want to learn exactly what you need to do in your wedding business to ensure you book the clients you want this year, then save your space for The Wedding Business Bootcamp now.  I cant wait to see you there!

I know the word ‘authentic’ gets overused, especially on social media and it starts to lose meaning. To me, being authentic means being true to yourself and being transparent, which my guest today is through and through.  With Joanna Southwell​​, what you see is what you get and that truly is her superpower.  Having started out in the industry over 7 years ago with her wedding boutique, Jo now runs multiple wedding businesses, mentoring bridal brands and founding the brilliant blog, The Wedding Hood.  Joanna is a big believer that being yourself is the best way to run your business and I couldn’t agree more, but it isn’t always easy and it takes practice.  In today’s episode, Joanna shares how she stays true to herself, and why being authentic is not only important for you but is so important for your clients and your future clients too.  And don’t forget, my free 5-day Bootcamp,The Wedding Business Bootcamp, kicks off 24th Jan so if you ​​want to learn exactly what you need to do now to make 2022 profitable, come and join us. I cant wait to see you there! You can connect with Joanna on Instagram @joanna_southwell and read more about her services at www.joannasouthwell.com  Save your space for The Wedding Business Bootcamp now! 

A very warm welcome back to The Wedding Business podcast! I hope you had a wonderful Christmas break and are feeling ready for a prosperous 2022.  Before we get into today's episode I have a very exciting invitation for you because The Wedding Business Bootcamp is back! This is a free 5-day Bootcamp for wedding business owners where you can learn my 4 step strategy that every wedding business should know so that you can stop the panic, stop the overwhelm and stop the sleepless nights. We kick things off on 24th Jan 2022, so if you’re looking for a way to focus, have some fun (remember that?!) and flourish - come and join us and walk away with a plan to make 2022 work for you. You can save your space for The Wedding Business Bootcamp now!  My first guest of the new year is Harpist supremo and a much-valued member of The Wedding Business Club, Harriet Flather.  Having joined The Wedding Business Club in Jan 2020 I’ve been lucky enough to witness some of the friendships Harriet has struck up within the club, and in today’s episode, we discuss the importance of making connections and how key building relationships can be in this industry.  Harriet has some brilliant do’s and don'ts when it comes to connecting with suppliers and couples, how she finds common ground with new people, and how those extra touches can go a long way to building trust with new clients.  We’ll also take a look at how Harriet learnt to play the harp and built a career as a professional musician, how she has launched a second business and what she absolutely loves about working in the wedding industry.  We really could have chatted all day, so I hope you enjoy this one and can take away some top tips for building strong working relationships. You can connect with Harriet on Instagram @harrietflathermusician and find all her services at www.harrietflather.co.uk and @i_do_social/  See you again next week! 

When it comes to building your wedding business it’s so key to find what works for you.  Finding the way of working that lights you up, knowing your dream clients, and knowing the direction you want to take can all add up to building a successful business.  My guest today is the brilliant Kate Spicer, who has really nailed down the direction she wants to take for her business and having started out saying yes to every enquiry, she now knows having more time and space means her creativity can flourish and choosing to work with a limited number of couples each year has been a real game-changer.  Of course, this hasn’t happened overnight for Kate, so in today’s episode, she shares her journey to becoming a florist and mentor, and how she found the power in saying no.  If you’re looking to change direction in your business, Kate has some really valuable advice to share, as well as her tips for anyone starting out in the wedding industry.  I hope you enjoy today's episode, come and let me know on Instagram share it with a friend, or if you have 2 minutes please do leave a rating and review on Apple Podcasts.  You can connect with Kate on Instagram @kateaveryflowers and see more of  her work at www.kateaveryflowers.co.uk

Today I am delighted to be joined by club member and all-around fantastic human Meg Senior, whose work as a Celebrant delivers personal, meaningful, heartfelt ceremonies that illuminate every celebration.  Craving a career change at the start of the Pandemic, Meg started out looking for “a happy job” and through some exploration landed on training to be an accredited Humanist Celebrant. I’ve had the pleasure of witnessing Meg at work and let me tell you, her energy and passion is truly infectious and I genuinely believe she was put on this planet to be a Celebrant. In this episode, Meg share’s her experience of starting a business at a time when our industry was in lockdown, as well as how she prioritises her wellbeing with some daily practices that keep her cup topped up so she can give her best to her couples.  If you struggle to put your wellbeing first while running your business, Meg has some great advice to feel replenished ready for the year ahead.  You can connect with Meg on Instagram @megseniorceremonies and find all of her brilliant services at www.megsenior.com   If you enjoy the show I'd love for you to share a review on Apple Podcasts, or come and DM me on Instagram @fayecornhill and let me know which of Meg’s top tips you are going to try for yourself! 

Today I’m joined by Wedding Business Club member, Wedding Calligrapher and SEO Expert - Stacy Westhead.  Having worked in digital marketing for many years Stacy took up calligraphy as a hobby to help create some time for herself outside of family life and to help her process her grief after losing her Dad. This transpired into a real passion and talent for the craft and lead her to launch her first business.  In this episode, Stacy shares how she got started as a wedding calligrapher, how she deals with imposter syndrome, something we can all relate to, and her advice to anyone starting out in the wedding industry.  With her 15 years of experience in marketing and specifically SEO, Stacy has also started a second offering helping wedding businesses engage with their clients, so today we’re very lucky to have Stacy taking us through the fundamentals of SEO and giving us some of her top tips for boosting your visibility online.   So if SEO feels like a bit of a mystery to you, or you’ve got the basics but are looking to take it up a notch this is the episode for you!  You can see more of Stacy’s calligraphy work at www.socalligraphy.co.uk and connect with her on Instagram @socalligraphy. For help with your SEO, you can find Stacy at www.soengaged.co.uk and @soengaged on Instagram.  If you enjoyed todays’ episode or it gave you a real aha moment I’d love to hear from you, come drop me a DM on Instagram @fayecornhill See you next week! 

Hello, and a very warm welcome back to The Wedding Business Podcast Season 4!  I am so excited to be bringing you a fourth season of The Wedding Business Podcast with more even brilliant guests from our community who will be bringing their genius and sharing their knowledge and expertise. We’re going to be covering SEO, mindset, finding your niche, growing your business, looking after your mental wellbeing and much much more.  So stay tuned for all of that, but first I wanted to take a moment to reflect on what 2021 has bought for our industry and what it’s taught me. While it’ll be different for everyone, there are some really important key themes to bring to the table because the landscape is changing, and that’s OK because your business can change and evolve as well. But if you feel like you're not evolving, and you’re just staying put, we've got some great episodes coming up on how to really put your stake in the sand and say, I'm going in that direction over there. And if you're listening to today’s episode and thinking I need to be part of the wedding business community then hang in there! Doors will open in Jan 2022 and you'll be the first to know by joining the waitlist at http://www.theweddingbusinessclub.com/  I love making this podcast, I love hearing your comments and I love connecting with new people, so if we haven’t met yet, come and say hi on Instagram @fayecornhill and we also have @theweddingbusinessclub.  We work in the most amazing industry, with the most amazing people and I cant wait to meet more of you. I can’t wait to share this season with you.  See you again next week.

In our industry creating an exceptional customer experience is key in connecting with our dream clients and building a successful wedding business.  Today, my guest is the award-winning magician, Ricky Locke, who specialises in creating unique and unforgettable experiences for couples and wedding guests.  Ricky really understands how to sell the experience he delivers to his couples, not just the service. In this episode, he shares so many practical tips to help create a positive first impression and how to build a rapport with our clients that achieves that memorable experience.  So today, I’m excited to dive into Ricky’s journey into magic, from doing tricks down the pub and making videos for Youtube to leaping into the wedding industry and why he’s so passionate about customer experience. I just know you’re going to take so much away from this episode!  You can check out Ricky’s amazing magic at www.rickylocke.co.uk and connect with him on Facebook.  If you enjoyed today’s episode, come and let me know on Instagram. I’d love to know if you found it helpful. 

It seems like only 5 minutes ago I was recording the first episode of this podcast, and here we are at the finale of Season 3!  We're going to have a break for the summer, so in the meantime, I wanted to take a moment to look back at this seasons’ brilliant club members who kindly came on the podcast to share their wisdom, advice and motivation for fellow wedding business owners.  It’s been a challenging year for all of us and I’m often asked, what’s the one thing that made your business successful? But as we know, it’s very rarely just one thing.  So before we go on our break I really wanted to leave you with one piece of advice that you can use as your North Star to keep you moving forward, moving closer to your dreams and aspirations throughout the summer months.  If you’ve enjoyed this season or any of the episodes, come and let me know on Instagram @fayecornhill, share it with a friend, or if you have 2 minutes I would love if you could leave a rating and a review on Apple Podcasts.  Have a great summer, and I will see you in the Autumn!