Claim OwnershipMediaworks Digital Masterclass
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Drop-in with Mediaworks to stay up-to-date with the latest industry developments, discover expert digital advice and listen as we talk all things marketing.
203 Episodes
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Global lockdowns have driven a dramatic change in public behaviours. Professionals and consumers have globally shifted in droves to build networks, engage with brands, and interact with businesses on social media. People are spending more time on social than ever before, watching live events, talking, debating, and celebrating the products and services they love.
Our panel of social media experts discuss the importance of brands and businesses capitalising on this wave of engagement. They debate the critical five key steps that any business or brand should take to supercharge their social presence and build a community of loyal and influential customers.
The digital landscape has moved at a rapid pace over recent years and with this has come a significant shift in the way marketers and PR professionals are asked to demonstrate the effectiveness of their work. As PR evolves and we engage with our target audiences through diversifying digital platforms, it is critical that businesses look beyond vague circulations and vanity readership metrics to accurately monitor their reputation.
In this session, Mediaworks experts reveal the measurements that every business should track, with far greater accuracy the measurement of our PR initiatives, and align our measures and reporting to an organisation’s main business goals.
In June, the way six billion global web pages are ranked will change forever. As the launch of Googles Core Web Vitals update approaches, Mediaworks' SEO and UX experts discuss their experience in helping 80+ websites adhere to the new page experience guidance from Google.
They discuss the impact of failing Core Web Vitals report may have on your website in the coming months and why this is essential to your search visibility. They discuss the most common issues across the three main components, LCP, FID, and CLS, giving you advice on how to resolve and fix these ranking issues.
Sometimes, showing is better than telling. If you have a product, service, or announcement that needs to be experienced, video can be instrumental in communicating your message in a creative, digestible, and effective way.
Your video campaigns need to be educational, entertaining, or emotion-driven, but they also need to be rooted firmly in your brand’s tone and your ultimate goal.
Our brand experts discuss how you can create goal-driven video content that provides humour, educates your audience, or evokes emotion. They also discuss how the approach to ideation, storytelling, storyboarding, scripting, and editing may change depending on your goal.
The impact of video in digital communications and campaigns continues to grow. Customers, marketers and viewing figures all point to greater attention being paid to video over text or audio. Video consumption continues to grow across all online platforms, with Internet users spending on average over 16 hours each week viewing online videos.
Our creative experts discuss the questions and principles when considering how, where and when to implement video for your business. They explain how to capture viewers’ attention, drive your audience from awareness to engagement and maximise your investment. They breakdown how a short video executed correctly, can capture attention, deliver huge volumes of information in a short period, and turn your target audience from potential prospects to loyal, informed and profitable customers.
CMOs named brand strategy as the most critical marketing element for growing their businesses over the next 18 months. Plotting a brand’s strategic direction can be an intimidating task, but with a methodical application of asking the right questions, taking smart steps, and using the correct tools, it can be a simple process.
Our team of experts discuss the basic questions and principles that are often overlooked when harnessing the power of your brand. They discuss how to evaluate your brand’s direction, its values, and why undertaking this process away from day-to-day tactical implementation has never been so important.
Programmatic advertising ensures your budgets work harder and smarter by utilising data modelling and machine learning to inform real-time bidding and expert retargeting. This ensures your advertising budget is spent in the places that are proven to convert potential buyers into paying customers.
Leading global programmatic provider AdRoll joins paid specialists from Mediaworks to discuss how programmatic advertising can represent a source of competitive advantage. They explain how you can deliver personalised advertising to new and existing target audiences that keep your brand front of mind throughout the entire customer journey, increasing your return on investment.
Search engine optimisation and brand awareness efforts are often planned separately, which can lead to a disconnect between a business’ SEO and brand strategy. In reality, the majority of purchase decisions start with an online search, and the role of brand is crucial to driving new business through increased search visibility.
In this digital masterclass, our team of SEO and brand experts explore the relationship between search and brand. They discuss practical hacks to improving your search visibility by harnessing the power of your brand. They also explain how you can increase market share by capitalising on the awareness of your brand when potential customers start their search.
One of the certainties any marketer must embrace is the growing role of social media in fuelling your brands growth. But how do you actually make it happen for your brand?...and not just a little bit, but creating a presence that people actually WANT to like, follow and engage with!
Join our team of brand and content marketing experts who will be talking about the channels, the audience, the creative, the content, the tactics and most importantly the community management to supercharge your social channels and create a loyal and engaged following.
In today's interconnected world, mobile devices have become an integral part of our lives. Being constantly connected to your digital consumers whenever and wherever they are through intuitive mobile-first apps is a huge opportunity for any business to deliver consistent value that fuels growth.
Our marketing experts discuss why your business should invest in app development and what you should consider before launching a mobile app. They discuss how mapping your customer journey through digital insights will help your plot a course for creating immersive customer experiences, improving customer support, increasing brand loyalty, and driving incremental revenue.
Social media has revolutionised how we see and interact with the world around us. It’s the platform for breaking news, the place we follow and share our interests, and the way in which we express ourselves to the outside world. It’s an extension of our existing relationships and has become the primary way we stay in touch with friends, colleagues, and the businesses we associate with. In many businesses however, social media is still perceived as just another communication channel.
Our content marketing experts discuss the power of social media in accessing new, relevant local and global audiences. They discuss why the right social content at the right time can establish lifelong brand recognition and an enriched customer experience. They show you how you can gather consumer insights to benefit your wider business, and why building valuable connections with the right audiences at the right time can influence your market and drive business growth.
93% of consumer journeys involve search marketing - Google Shopping is seeing more of a share of this traffic than ever before, and over the last 2 years, over 50% of spend in Google Ads has moved over from text to Shopping ads. Whether you sell trainers, industrial products or car parts, the ability to use Google Shopping to increase awareness and opportunity cannot be overstated.
Our shopping experts explain the importance of product feed optimisation, the launch of free listings on the Shopping tab, unlocking data driven campaign structures and the pros/cons of using smart shopping, with the aim of driving forward opportunities within Google Shopping.
The largest Google algorithm update in years is rapidly approaching. The changes to the way the search engine ranks its sites, could send many businesses hurtling down the rankings and turn many upside down.
If your business depends on people finding your website, May 2021 is a crucial date for you. For many businesses, appearing on page one of Google's search results, can make all the difference between a profitable business and one heading for the scrapyard.
Our SEO and UX experts discuss the key factors in Google’s Core Web Vitals and how you can identify, investigate and implement key changes to your website before May’s update.
Over the past year, the way your customers interact with the world around them has changed. Globally, we’ve witnessed an accelerated shift in digital adoption and increased competition, as businesses shift their focus online. The importance of capitalising on every online opportunity has become more important than ever.
Join our team of conversion experts who discuss the key trends that will dominate the world of conversion rate optimisation in 2021. They will discuss the tools and skills you need to convert your clicks to customers.
In these uncertain times it's vital that your brand works the hardest it's ever done.
In this session, our brand experts explain how to provide reassurance and leadership in your category through killer products and laser-focussed propositions. They demonstrate how to drive buyability in every micro-moment through search and your website experience and explain why building emotional connections through brand advertising can earn you valuable market share, this year and beyond.
Get on top of your brand plan now and plan to own 2021, before it owns you.
The pandemic has driven consumers and companies into adopting new and existing technology at a rate never seen before. As brands and businesses come to terms with the trends that have shifted the world we live in, those brands quickest to adapt to the explosion of digital behaviours are thriving.
Our experts analyse the key shifts and trends in people’s behaviours, new technologies and adoption rates across paid search, social, display advertising and video platforms. They highlight the key trends ahead to prepare you to drive greater reach, engagements and converting new customers to outperform your competitors in a new virtual world.
93% of online experiences begin with a search engine. With the impending Google algorithm update, how would your organisation respond if your organic search rankings disappear overnight?
Join our team of paid search experts, who will focus on how paid marketing activity can be used as a tool to offset any risk of reduced organic traffic and revenue.
Content is at the core of every effective marketing campaign. Creating content that stands out with your audience, gets them engaged with your brand and cuts through the noise in a cluttered marketplace, can be the difference between your marketing programmes generating strong returns, or losing out to your competitors.
Our panellists discuss what it takes to plan and execute content that grabs your audience’s attention and drives them to action.
Developing a positive online reputation for your brand has never been more critical following a year of widespread digital adoption. Your online reputation is a key indicator to your prospects and customers that you are a reliable and trustworthy organisation. Your digital reputation is increasingly used to benchmark your products and services against your competitors and can make or break an organisation long term success.
Our panellists outline the most effective and relevant ways to strengthen, monitor and measure your online reputation. They discuss how to target your key stakeholders, tell your story and deliver communication programmes that elevate your brand and encourage positive responses and reviews.
As targeting capabilities have evolved, the media we have classified as traditional has moved into the digital world with improved targeting and segmentation capabilities.
Our panellists cover five examples of how all marketers can benefit from fusing the digital and real-world advertising platforms to hyper target their audiences and supercharge their marketing programmes.
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