Connected TV

Six billion hours: Time the UK devotes to watching television in an average month. Exactly why television occupies so much of our collective time – about a quarter of our waking hours – has been the subject of much debate for decades.  The arrival of new, more efficient ways of watching television, and perceived falling standards of programming, are among the factors expected to precipitate a fall in TV viewing. Pundits can be fallible: TV viewing volumes have remained stable. What people want from television is as varied as our population. Why do people watch television? Why do we always come back for more? Is there something for everyone? Lindsey Clay, Thinkbox and Paul Lee, Deloitte discuss. Moderated by John Plunkett, Guardian

Connected TV: What it is, why it matters, how it’s used and what’s driving or holding it back. For decades the television set has thrived at two tasks: receiving and displaying content. The TV can now take inputs from aerials, satellite dishes, personal video recorders (PVRs) and DVD players, games consoles and PCs. Up to 70% of homes have at least one way of connecting their TVs, yet there has been little take up, with only 16% currently using their TV to watch catch up TV and 8% to watch video on demand on a regular basis. What’s holding it back? Will connected TV bring more than video? Will connected TV become as cherished as the PVR? What is the outlook for connected TV?