Claim OwnershipProfitable Salon Owner Podcast
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© 2020 Profitable Salon Owner Podcast
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Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light! Profitable Salon Owner Podcast helps commission salon owners grow their business, profits and an amazing team! High Performance Salon Academy has helped hundreds of salons and thousands of stylists grow their personal income and find their passion for the industry once again. Their infectious high energy makes every event they run not only educational, but extremely engaging.
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In this episode, you’ll learn:Why burnout is often a mindset shift issue, not just a rest issueThe difference between Burn On, Burn Up, and BurnoutHow effort vs reward imbalance quietly creates burnoutWhy impostor syndrome can be a catalyst (and how common it is)The 3 major causes of burnout and their respective curesA leadership takeaway: why investing in support is often cheaper than losing great people
Gift Cards as a Tool for Growth: Gift cards can be highly profitable when used to attract new guests and grow revenue during holidays.Biggest Mistake #1 - Discounting: Avoid offering discounts on gift cards, as this can hurt your profit margins and set unrealistic pricing expectations.Biggest Mistake #2 - No Boundaries: Clearly define gift card usage rules to prevent misuse, like limiting their use to specific services or retail products.Biggest Mistake #3 - Fluffing December Sales: High gift card sales in December can artificially inflate revenue, leaving other months weaker.Biggest Mistake #4 - Spending December’s Cash: Treat gift card revenue as deferred income and avoid spending it immediately.Biggest Mistake #5 - Misclassifying on P&L: Log gift card sales properly as liabilities until redeemed, to avoid tax and accounting issues.Biggest Mistake #6 - Selling to Existing Clients: Focus on gift cards as a tool to bring in new customers rather than discounting services for loyal clients.Theft Risks: Implement systems to track and catalog gift cards, as they can be a target for employee theft.Timing and Marketing Strategies: Peak sales often happen close to Christmas, but promotions should encourage early-year bookings to maintain revenue consistency.Creative Packages: Bundle gift cards with services or retail items to add value, attract new guests, and provide thoughtful gifting options for businesses or groups.
In this episode:What productivity really means (and why it’s universal)Why food, energy, and environment influence your brain’s performanceHow dopamine, distraction, and devices wreck productivityTime-blocking, presence, and building a routine that worksHow to model productivity for your teamCreating psychological safety and meaningful feedback loopsHelping team members identify the real reason behind their behaviorWhat salon owners can do TODAY to increase productivity in their salons
💡 What you'll learn:Why nearly every owner reaches a point where they want to quitJason’s real experiences with business overwhelm and financial pressureHow internal beliefs shape your external business resultsHow to build resilience and embrace disruption in your businessWhy the size of your business is directly tied to the size of the problems you can handle 🎧 Feeling stuck? This episode is the mindset reset you need.🔥
Most salon owners don’t have control over their profit... and it’s costing them big.
In this episode, Jason Everett joins Kayla Swanson to reveal why profit doesn't equate to working harder or cutting more costs. But it simply means understanding your numbers and planning intentionally.
They share the key stages of business growth, how to find your break-even point, and when real profit starts to show up. You’ll walk away knowing exactly how to stop guessing and start leading with clarity and confidence.
SimpleCast Show Notes (bullet point list of what is covered in episode): [Paste Here]
💡 Here’s what you’ll learn:
✅ The difference between making money and making profit
✅ Why most owners confuse “income” with “pay”
✅ How to calculate your break-even point (and why it matters)
✅ When you actually start profiting and how to grow from there
✅ Why hiding money from yourself can help you grow your profit
✅ How to shift from being an employee to being an investor
🎧 Listen now and take back control of your profit without losing your passion.
Stop Looking Up or Down. Start Looking Within
In this inspiring episode, Jason Everett joins Kayla Swanson to explore how comparison and self-doubt hold salon owners back and how to break free from them.
They unpack the concept of “borrowed confidence,” share lessons from personal experiences, and reveal how to use your community and mindset to rise higher. Learn how to stop looking up to others or down on yourself so you can start focusing on your own growth and potential.
SimpleCast Show Notes (bullet point list of what is covered in episode): [Paste Here]
💡 Here’s what you’ll learn from this episode:
✅ The truth about comparison and how it kills confidence
✅ How to “borrow confidence” from others and your future self
✅ The importance of surrounding yourself with supportive people
✅ How celebrating others’ wins helps you grow faster
✅ Mindset shifts to overcome fear and self-doubt
🎧 Tune in and discover how to stop competing so you can start becoming the confident leader your team needs.
💡 Here’s what you’ll learn:How salon layout directly impacts profit and productivityWhy space optimization boosts revenue and retentionThe importance of investing in quality salon furnitureHow to use 3D tools for better design decisionsQuestions to ask before remodeling or expandingHow to create a welcoming, profitable environment for clients and staff🎧 Tune in now to learn how to design a salon that works smarter, not harder!🔗 collins.co/hpsaLearn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
💡 Here’s what you’ll learn:How to design a complete guest experience from start to finishWhy emotional connection matters more than technical perfectionHow to train your team to deliver consistent five-star momentsWays to use leadership collaboration to improve systemsShelby’s proven process that increased her rebooking rate from 55% to 70%!!!🎧 Listen now and discover how to make every visit unforgettable!Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
What You’ll Learn in This Episode:Danielle’s story of moving from passion to profitHow curiosity is the secret weapon for financial growthWhy flipping to “profit first” changes everythingBehavior hacks that make consistent profit possibleHow to work with accountants without fear or confusionWhy your salon needs to be both pretty and profitableLearn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
💡 Here’s what you’ll learn in this episode:Why AI is the biggest business shift since smartphonesHow to avoid the pitfalls of using ChatGPT at the surface levelReal examples of AI saving time in salons (dress codes, staff training, systems, etc)Why early adopters will outpace laggards in the industryHow to get access to 21 salon-specific AI tasks🎧 Listen now and start putting AI to work in your salon!Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
💡 Here’s what you’ll learn:The #1 mistake salon owners make when setting pricesHow to price for profit instead of fearWhy raising your prices can actually help attract better clientsThe exact way to communicate price changes without losing trustHow often you should be raising your pricesLearn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
Here’s what you’ll learn:Why most salon owners get stuck behind the chairThe difference between delegating vs. abdicatingHow to attract leaders who treat your salon like their ownThe mindset shift that helps you lead leaders instead of followers🎧 Tune in now and start building the leadership team your salon deserves.Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In This Episode, You’ll Discover:Why AI isn’t just “another app” and how to use it as a business accelerator. The difference between “cute prompts” and leveraging AI like a $10k consultant.Real-world salon examples of how to automate training, recruiting, and even creative projects.Why "sloppy prompting" (yes, sloppy!) is one of Jason’s favorite strategies.Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In This Episode, You’ll Discover:Why flexible rewards are more powerful than paychecksThe surprising value of hiring seasoned stylistsHow to attract new hires without poachingLeadership shifts that keep your salon competitive🎧 Tune in now and get ahead of the hiring curve.Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In this powerful episode, Jason Everett and Kayla Swanson discuss:The story behind Prove Them Wrong and why it matters for salon ownersThe six-figure service provider award and how it inspired an industry shiftThe 3 S’s every stylist must master: Service, Sales, and SelfHow reframing sales as “serving clients” changes everythingWhy self-care is just as critical as technical skillHow salon owners can use this roadmap to create thriving, profitable teams🎧 Ready to build your six-figure team? Tune in now!Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In this eye-opening episode, Jason Everett joins Kayla Swanson to talk about leadership, discipline, and the line between being nice, firm, and mean.💡 Here’s what you’ll learn:The real definition of “mean” and why intent mattersWhy giving staff everything they want can hurt your businessHow to say no without losing trust or credibilityThe formula for repairing broken trust after conflictWhy strong leadership requires standing with your team (not against them!)Tune in now to learn how to lead with strength, clarity, and compassion.Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In this episode of the Profitable Salon Owner Podcast, Jason Everett joins host Kayla Swanson to unpack the power of relationships in both business and life.💡 Here’s what you’ll learn:Why your relationship with yourself sets the tone for everything elseThe power of giving without expectationHow shared experiences create stronger bondsPractical steps to repair broken trustWhy ignoring relationships can sabotage your business🎧 Ready to build better relationships and a stronger salon? Listen now!Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In this insightful episode of the Profitable Salon Owner Podcast, Kayla Swanson and Jason Everett tackle social media fatigue head-on. Rather than chasing perfection, they invite salon owners to embrace ease, authenticity, and fun.Episode Highlights:Why your audience wants to be entertained before they buyHow to find and adapt content inspiration wiselyThe structure of a "Social Media Play Day", a staff-powered content dayThe power of putting out 20 imperfect videos to build skill and confidenceBonus: Text REELS or PLAYDAY to get the social media cheat sheets mentioned in the episode!Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In This Episode, You'll Discover:How to rise above fear-based salon gossip and headlinesThe critical basics most salons are ignoring (and how to fix them fast)Why “surprise and delight” is your 2025 secret weaponThe new way to support your team’s mental health and mindsetHow to lead with vision and stop chasing your teamThe #1 mistake struggling salon owners make (and how to avoid it)👉 Listen now and position your salon for growth, stability, and leadership, no matter what 2025 brings.Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In this episode of the Profitable Salon Owner Podcast, host Kayla Swanson sits down with Angie Lorenz, a salon owner of 12 years who went from the brink of burnout to earning a 19% profit—all within nine months. Angie shares her journey of:Feeling stuck despite rising topline salesLetting go of comparison and Instagram illusionsImplementing a Code of Honor and building a leadership teamTransitioning to Profit First systemsUsing tools like Vish, Maya, and Salon Ninja to drive growthCharging for parts and labor to reclaim profit from every serviceCreating balance between personal life and business ownershipIf you're feeling stuck, discouraged, or like you're pouring more into your business than it's giving back, this episode will remind you what's possible.Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
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reels please