DiscoverProfitable Salon Owner Podcast
Profitable Salon Owner Podcast
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Profitable Salon Owner Podcast

Author: Jason Everett, Kayla Swanson

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Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light! Profitable Salon Owner Podcast helps commission salon owners grow their business, profits and an amazing team! High Performance Salon Academy has helped hundreds of salons and thousands of stylists grow their personal income and find their passion for the industry once again. Their infectious high energy makes every event they run not only educational, but extremely engaging.
203 Episodes
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💡 Here’s what you’ll learn:The #1 mistake salon owners make when setting pricesHow to price for profit instead of fearWhy raising your prices can actually help attract better clientsThe exact way to communicate price changes without losing trustHow often you should be raising your pricesLearn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
Here’s what you’ll learn:Why most salon owners get stuck behind the chairThe difference between delegating vs. abdicatingHow to attract leaders who treat your salon like their ownThe mindset shift that helps you lead leaders instead of followers🎧 Tune in now and start building the leadership team your salon deserves.Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In This Episode, You’ll Discover:Why AI isn’t just “another app” and how to use it as a business accelerator. The difference between “cute prompts” and leveraging AI like a $10k consultant.Real-world salon examples of how to automate training, recruiting, and even creative projects.Why "sloppy prompting" (yes, sloppy!) is one of Jason’s favorite strategies.Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In This Episode, You’ll Discover:Why flexible rewards are more powerful than paychecksThe surprising value of hiring seasoned stylistsHow to attract new hires without poachingLeadership shifts that keep your salon competitive🎧 Tune in now and get ahead of the hiring curve.Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In this powerful episode, Jason Everett and Kayla Swanson discuss:The story behind Prove Them Wrong and why it matters for salon ownersThe six-figure service provider award and how it inspired an industry shiftThe 3 S’s every stylist must master: Service, Sales, and SelfHow reframing sales as “serving clients” changes everythingWhy self-care is just as critical as technical skillHow salon owners can use this roadmap to create thriving, profitable teams🎧 Ready to build your six-figure team? Tune in now!Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon 
In this eye-opening episode, Jason Everett joins Kayla Swanson to talk about leadership, discipline, and the line between being nice, firm, and mean.💡 Here’s what you’ll learn:The real definition of “mean” and why intent mattersWhy giving staff everything they want can hurt your businessHow to say no without losing trust or credibilityThe formula for repairing broken trust after conflictWhy strong leadership requires standing with your team (not against them!)Tune in now to learn how to lead with strength, clarity, and compassion.Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In this episode of the Profitable Salon Owner Podcast, Jason Everett joins host Kayla Swanson to unpack the power of relationships in both business and life.💡 Here’s what you’ll learn:Why your relationship with yourself sets the tone for everything elseThe power of giving without expectationHow shared experiences create stronger bondsPractical steps to repair broken trustWhy ignoring relationships can sabotage your business🎧 Ready to build better relationships and a stronger salon? Listen now!Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In this insightful episode of the Profitable Salon Owner Podcast, Kayla Swanson and Jason Everett tackle social media fatigue head-on. Rather than chasing perfection, they invite salon owners to embrace ease, authenticity, and fun.Episode Highlights:Why your audience wants to be entertained before they buyHow to find and adapt content inspiration wiselyThe structure of a "Social Media Play Day", a staff-powered content dayThe power of putting out 20 imperfect videos to build skill and confidenceBonus: Text REELS or PLAYDAY to get the social media cheat sheets mentioned in the episode!Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In This Episode, You'll Discover:How to rise above fear-based salon gossip and headlinesThe critical basics most salons are ignoring (and how to fix them fast)Why “surprise and delight” is your 2025 secret weaponThe new way to support your team’s mental health and mindsetHow to lead with vision and stop chasing your teamThe #1 mistake struggling salon owners make (and how to avoid it)👉 Listen now and position your salon for growth, stability, and leadership, no matter what 2025 brings.Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In this episode of the Profitable Salon Owner Podcast, host Kayla Swanson sits down with Angie Lorenz, a salon owner of 12 years who went from the brink of burnout to earning a 19% profit—all within nine months. Angie shares her journey of:Feeling stuck despite rising topline salesLetting go of comparison and Instagram illusionsImplementing a Code of Honor and building a leadership teamTransitioning to Profit First systemsUsing tools like Vish, Maya, and Salon Ninja to drive growthCharging for parts and labor to reclaim profit from every serviceCreating balance between personal life and business ownershipIf you're feeling stuck, discouraged, or like you're pouring more into your business than it's giving back, this episode will remind you what's possible.Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
Is your salon feeling stale or overly systemized? Are guests getting a service… but not an experience?Kayla Swanson is joined again by Leah Freeman (Global Color Director at L’ANZA) to dive deep into what it really takes to bring quality back into the guest journey.In this Episode, You'll Discover:Creative ways to stand out (without discounting)How small sensory upgrades like scent machines & hot towels create emotional loyaltyHow mindset affects pricing and who you attractStrategies Leah is using in her own salon and med spa to boost retentionPerfect for owners who want to stop chasing deals and start designing a world-class guest experienceLearn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In This Episode, You’ll Discover:Building a one-page business planCreating a proforma to forecast growthKnowing when to pivot (and why plateaus are warning signs)How to escape from behind the chair and scale sustainablyGetting advice from people who’ve done what you want to doIf your current plan is collecting dust or non-existent, this episode will reignite your vision and give you a real strategy to follow.Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In This Episode, You’ll Discover:How Jonelle went from buying a salon on maternity leave to doubling her revenueThe secrets to building a strong leadership team and trusting them to run the showSmart ways to separate parts and labor and charge credit card fees to boost profitsWhy accountability systems were a game changer for her business growthMindset shifts that helped her step up as a confident owner and inspire her teamLearn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In This Episode, You’ll Discover:How Danielle trains new stylists to become confident retail prosThe systems she put in place to support massive growthWhat a “performance improvement plan” really means in her cultureWhy retail numbers are more than just dollars—they measure careHer go-to mindset check before opening a new locationLearn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In This Episode, You’ll Discover:The 14-year journey from debt to profitLeah’s strategy for using 101 intermixable tubes to create any colorHow to get your team on board with inventory changesThe truth about inventory taking up “rent-free” spaceWhy being profitable is NOT the same as being busyDon't miss this episode if you're ready to finally make your back bar work for YOU!Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In This Episode, You’ll Discover:Why building intentional relationships is key to long-term salon successHow to market your salon in a way that feels authentic and effectiveThe role of trust in client and distributor relationships—and how to earn itBennie’s personal strategies for elevating your salon’s reputation and cultureReal-world lessons from decades in the beauty industry that you can apply todayLearn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In This Episode, You’ll Discover:What led to the breakdown and the breakthroughThe emotional toll no one talks aboutHow they rebuilt their culture with values the team helped defineWhy intentional hiring (not just “warm bodies”) became the ruleHow getting vulnerable as a leader changed everythingLearn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
In This Episode, You’ll Discover:Why continuous learning is essential for sustained salon successThe key business metrics every salon owner should understandHow seeking support can accelerate your growth journeyThe value of creating a culture of growth within your salon teamActionable ways to build personal accountability as a salon ownerHow to overcome common challenges with clarity and confidenceWhat it takes to shift from surviving to thriving in your businessLearn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon  
From mentorship pairings to business-building metrics, this episode shares the exact structure Elise uses to turn stylists into confident, high-performing pros.What You’ll Learn:What an associate program is (and how Elise built hers from scratch)How to customize onboarding based on learning stylesThe 6 levels and what each one teachesBusiness metrics every associate must trackHow to pair mentors for maximum impactWhy the program helps all new hires regardless of experience🎧 Listen now and start building a stronger team from the inside out.Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
💡 Here’s what you’ll learn:What AI is and why it mattersHow tools like ChatGPT and DALL·E are changing the gameHow to leverage AI for higher productivityWhere you fall on the technology adoption curveWhat salon owners risk by ignoring new techHow to overcome fear and lead with curiosity🎧 Ready to future-proof your salon? Listen now!Learn more here - www.highperformancesalon.comJoin our FB group - www.facebook.com/groups/highperformancesalonLike us on FB - www.facebook.com/highperformancesalonFollow us on IG - www.instagram.com/highperformancesalon
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Comments (1)

Kristen Loveland

reels please

Nov 8th
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