eCommerce Badassery

374 Episodes

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367. 5 Marketing Lessons from the Staples Baddie

2026-03-1024:10

A 22-year-old Staples employee with zero marketing training just outperformed an entire corporate marketing team. Her personal TikTok has 10x the followers of the official Staples account. And there are some seriously good lessons in here for your eCommerce business. In this episode, I’m breaking down the viral “Staples Baddie” phenomenon... how one print specialist named Kaeden started making TikToks on her break and accidentally became the most effective marketing campaign Staples has had in decades. I’ve been following her content for a few weeks now, and once the story crossed over to CNN, Fast Company, and Inc., I knew I had to talk about it... because there are five specific lessons here that every product-based business owner needs to hear. We’re getting into why her content connected so hard, what Staples did right (and what other stores are already getting wrong trying to copy it), and how you can apply these same principles to your own store... even if you never make a single TikTok. The real reason the Staples Baddie blew up — and why it has nothing to do with luck or the algorithm Why your audience is probably ignoring your best products right now (and it's not their fault) The counterintuitive move that's worth more than any ad campaign you could run How to sell more without ever feeling like you're pitching _______ Full Episode Show Notes http://ecommercebadassery.com/367 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

366. eCommerce Updates You Need to Know

2026-03-0309:59

I’ve got a quick round-up episode for you today with a few things I’ve been wanting to update you on. Includes some platform updates, marketing opportunities, and an important update I made to the Email Badassery Course. How to FINALLY optimize your email automations How Shopify merchants can advertise inside ChatGPT My blunt opinion on Klaviyo landing pages An important Shopify customer account update _______ Full Episode Show Notes http://ecommercebadassery.com/366 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

365. Replay: The Revenue Hiding in the Back-end of Your Business

2026-02-2439:36

There’s revenue hiding in your business right now. Not in a new product. Not in a launch. Not in posting more on Instagram. It’s sitting in the backend. In the things you set up once… and haven’t looked at since. They’re not urgent. They’re not screaming for attention. So they wait. But that waiting? It’s quietly costing you. In this episode, I’m talking about the foundational projects that unlock hidden revenue — the kind that makes your existing traffic convert better and your systems work harder without you doing more. These aren’t flashy tactics. They’re the unsexy moves that compound. And once you fix them? They keep paying you back. What We’ll Cover: Why “not urgent” tasks can be the most expensive ones How hidden revenue gets buried in backend systems The mindset shift that changes how you approach slow seasons How to decide what’s actually worth fixing first _______ Full Episode Show Notes http://ecommercebadassery.com/365 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

364. Stop Optimizing for Pennies When You're Losing Dollars: The Real Cost of Cheap Solutions

2026-02-1722:10

I spent months trying to save $100 a month. No joke. Instead of upgrading my course platform to access a feature I needed, I decided to “be smart” and build it myself on another platform. You can probably guess how that went… it sat on my to-do list for months while I tinkered, tested, and avoided paying for features I “didn’t need.” In this episode, I’m breaking down the real cost of cheap… and why trying to save money in your business can actually be the most expensive decision you make. What We’ll Cover: Why “saving money” can secretly cost you thousands The opportunity cost you’re probably not calculating How DIY mode kills momentum The mental energy drain of unfinished projects 4 questions to decide when to DIY vs. pay up Why speed is a competitive advantage in business _______ Full Episode Show Notes http://ecommercebadassery.com/364 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

363. Replay: Stop Selling Products, Start Selling This

2026-02-1021:44

In this episode, I’m breaking down why people actually buy... and why focusing only on traffic, features, and discounts is keeping your sales stuck. We’re talking psychology, brand identity, and what brands like Nike and Apple understand that a lot of small businesses miss. If you want higher conversions, repeat customers, and a brand people remember… hit play. What You’ll Learn: Why people buy The mistake that makes brands forgettable How to stop competing on price _______ Full Episode Show Notes http://ecommercebadassery.com/363 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

362. If Your Flows Aren’t Converting, This Might Be Why

2026-02-0306:33

Helping my husband with his website reminded me just how often we overcomplicate our messaging… or worse, miss the moment entirely. The same thing happens in eCommerce email automations. In this episode, I’m breaking down the biggest mistake I see store owners make when it comes to writing automated flows—and how to fix it fast. Because automations shouldn’t be about sparking the sale. They’re about catching it. What we'll cover: Why swipe files aren’t the answer The one question to ask before you write How to spot fluff that's blocking conversions _______ Full Episode Show Notes http://ecommercebadassery.com/362 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

361. What's a Good AOV? How to Set Realistic Goals + Smart Free Shipping Thresholds

2026-01-2709:44

Inside the Lounge, we’ve been knee-deep in planning convos… and one theme keeps popping up over and over again: what’s a good average order value, how to increase it, and how to leverage your free shipping threshold without losing money. What we'll cover: The general rule I recommend for raising your AOV How to reverse-engineer your free shipping threshold based on your product prices The real deal on why profit matters more than revenue (yep, I said it) A cautionary tale about what happens when you don’t raise your free shipping threshold _______ Full Episode Show Notes http://ecommercebadassery.com/361 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

360. Klaviyo Platform Updates | January 2026

2026-01-2021:59

If you feel like it’s been forever since Klaviyo made any major updates that actually affect how YOU run your eCommerce biz... you’re not wrong. But that just changed, friend. In this episode, I’m diving into some of Klaviyo’s newest updates—including one that I’ve personally been asking for since before I started the podcast. (Spoiler alert: they finally f*cking listened.) From growing your email list through Instagram DMs to simplifying international email campaigns and everything in between, we’re chatting all features that are actually worth knowing about and some you might want to ignore. What you'll learn: The flow setting I begged Klaviyo for… and how it changes everything A new feature to help you grow your email list from Instagram followers A must-have for International sellers on Shopify A secret to simplify campaign set-up during launches and promos Where video marketing meets mobile messaging Why I’m cautiously optimistic about Klaviyo’s AI-driven send time optimization The customer service tool that might just make coupon chaos a thing of the past What geofencing really means and how to use it in your retail location (if at all) _______ Full Episode Show Notes http://ecommercebadassery.com/360 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

359. The 4 Business Decisions that Will Make or Break Your eCommerce Store this Year

2026-01-1317:48

We all start the year with big dreams, lofty goals, and this idea that this will be the year everything changes. But then... you sit down to plan and suddenly you're drowning in data, dashboards, and "shoulds." Sound familiar? Yea, you're not alone. It's time to ditch the overthinking and getting back to basics with a stripped-down approach to business planning. Don't stress yourself out with endless to-do lists... just the 4 essential decisions that’ll guide everything you do this year. What you'll learn: The question you should be asking about your best-sellers (and it's not what you think) How to uncover the hidden gold in your marketing and sales channels One number to track that could instantly boost your bottom line The unexpected step that could unlock massive growth (and peace) If you’ve ever felt like planning has to be complicated to be effective—think again. This episode is your permission slip to simplify, clarify, and take action. _______ Full Episode Show Notes http://ecommercebadassery.com/359 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

358. Survey Says: What eCommerce Businesses Should Focus on in 2026

2026-01-0629:00

If 2025 felt like a never-ending rollercoaster, you’re not alone. But what if I told you the data actually says we did pretty damn well? Yup. I’m back with a breakdown of my 2025 Pulse Check Survey and some extra insight from the Q4 follow-up. In this episode, I’m sharing: The surprising stat about how many of you were actually up in sales Whether doing more marketing actually pays off The top 3 activities that drove the most sales How tariffs affected small biz owners in 2025 What I think 2026 is really gonna look like Let’s be real... some things are gonna get worse before they get better. But there are SO many scrappy eCommerce biz owners making it work and I want to help you be one of them. So grab your favorite beverage and dig in. You’ll walk away with clarity, encouragement, and a plan for the year ahead. _______ Full Episode Show Notes http://ecommercebadassery.com/358 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

357. Shopify Editions: Winter 2026 Platform Updates

2025-12-1626:40

Shopify has officially released its Winter 2026 Editions update, and in this episode of the eCommerce Badassery Podcast, we're breaking down everything you need to know. From major AI innovations to new Shopify apps and backend tools that can transform your store’s performance, this is your complete, no-fluff guide to the latest Shopify updates for eCommerce businesses. The Winter 2026 Shopify Editions is being called the "AI Renaissance," and for good reason. The platform has doubled down on artificial intelligence with upgrades to Shopify Sidekick, the rollout of Sidekick Skills, app-building capabilities, and more. But with so many shiny new tools, how do you know what’s actually worth your time? Tune in to hear my honest thoughts, and practical takeaways on which updates you should explore, which to avoid, and how to strategically implement these features into your eCommerce store. What We Cover: The Sidekick feature that’s actually worth your time (hint: it’s not app building) How to use AI to automate your customer workflows—without breaking your brain What agentic storefronts could mean for showing up in AI-powered search The AI-optimized “knowledge base” you didn’t know you needed A few low-key Shopify updates that’ll make your daily ops smoother Key Takeaway: Some of these are just shiny objects and you should probably ignore them. Focus on the features that solve real problems in your business—and ignore the rest. Get strategic, not distracted. _______ Full Episode Show Notes http://ecommercebadassery.com/357 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

356. Auditing Your Email Marketing Strategy + Results

2025-12-0919:48

Are You Ignoring THIS Major Revenue Driver in Your Biz? It's time to get real about your email marketing strategy. Even if you think it’s doing fine… when was the last time you actually looked under the hood? If your answer is “uh, it’s been a minute”—don’t worry, you’re not alone. That’s exactly why I’m bringing back this popular episode for our year-end recap series. In this episode, I walk you through how to do a full-on review of your email marketing—what numbers to track, how to interpret them, and where to focus next. Because yes, email should be makin’ you money on autopilot… but only if it’s actually optimized to do that. From dialing in your campaign strategy to auditing your automations, this episode is packed with practical steps you can take to tighten up your email game before the new year. 👉 Whether you’ve got your automations on lock or you haven’t looked at your flows since 2021… this episode is your kick-in-the-butt reminder to make email a priority again. What We'll Cover: How to tell if your email revenue is healthy (or hiding problems) The right balance between campaigns and automations—and what it says about your biz What to look for when reviewing campaigns (hint: not just the promos) The #1 mistake biz owners make when analyzing automations What to update in your flows beyond just the data (spoiler: branding matters too) A better metric than “revenue per recipient” to measure performance Where to start if you feel overwhelmed by all the email “shoulds” _______ Full Episode Show Notes http://ecommercebadassery.com/356 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

355. How to Maximize Your eCommerce Sales in December

2025-12-0214:36

Just because BFCM is over doesn’t mean the holiday shopping season is. In fact, over HALF of holiday shoppers still have gifts to buy. So if you’re already winding down your promos and marketing... pump the brakes, my friend. There is STILL time to make more money this season—and this episode is your game plan. I’m walking you through 5 powerful strategies to capture those last-minute buyers and keep the revenue rolling in well past Christmas. Whether you're running solo or have a full team, there are ideas in here you can implement TODAY to bring in more sales. Think specialized email campaigns, cross-sells, gift card promos, and tapping into your local market. We’re getting scrappy and strategic to finish Q4 strong. Listen in and get the motivation and tactics you need to keep showing up and selling. There’s still so much potential left in this season. What We'll Cover: The one thing you MUST do, even if you ignore everything else How to increase AOV without discounting Smart email strategies to drive repeat buys How to attract last-minute shoppers Creative ways to promote gift cards What to do AFTER Christmas to keep making sales _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/355 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

Happy Thanksgiving + Badassery Blitz Sneak Peek

2025-11-2505:35

Save the Date! The Badassery Blitz is back on December 8th ⚡️ Tune in to hear more about the deals coming your way next month! Get on the Email List https://ecommercebadassery.com/freestuff Check Out the Course Pages AI Brand Brief: https://ecommercebadassery.com/brandbrief/ Content Badassery: https://ecommercebadassery.com/content-badassery Shopify Secrets: http://checkout.ecommercebadassery.com/shopify-secrets The Lounge Membership: https://ecommercebadassery.com/membership Email Badassery: https://ecommercebadassery.com/email-badassery _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

354. Are You Wasting Your Time? Not Everything Deserves Your Energy

2025-11-1808:43

Ever find yourself knee-deep in a to-do list you created for yourself... and then wonder why you're so damn overwhelmed? You’re not alone, friend. This week on the eCommerce Badassery Podcast, we’re digging into the trap so many entrepreneurs fall into: doing more just for the sake of doing. If your calendar is full, your projects are piling up, and you can’t remember why you even started half of them… it might be time to take a step back. If your current plan has you feeling more frazzled than focused, this is your invitation to pause, reassess, and get intentional as hell about what you say yes to. What We'll Cover: The common mistake that’s keeping you overwhelmed Why you should stop assigning yourself work that doesn’t matter right now A simple rule to decide what stays on your list... and what can wait _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/354 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

353. Canva's New HTML Email Designer: Everything You Need to Know

2025-11-1110:16

If you’ve logged into Canva lately, you might’ve seen the announcement: you can now design emails and export the HTML to use in your email marketing platform. Sounds cool, right? But before you dive in and start redesigning all your campaigns in Canva’s new tool, there are a few things you should know. In this episode, I’m breaking down what this new feature actually looks like in practice, how it works with email platforms like Klaviyo, and a few limitations and quirks that might not be obvious at first glance. If you’re wondering whether Canva’s email design tool is a game-changer or just another shiny object… this is for you. Inside this episode: What Canva’s HTML email designer can (and can’t) do What happens when you import your Canva email into Klaviyo A few things to look out for before using this in your biz The workaround you might consider if you’re feeling adventurous What to do instead of rushing into a tool just because it’s new _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/353 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

352. 5 Mistakes to Avoid in Your eCommerce Holiday Marketing

2025-11-0410:45

Apparently, humans are more motivated to avoid pain than they are to chase pleasure. So instead of giving you a sparkly, motivational pep talk for Q4, I’m flipping the script and hitting you with a little tough love... because nothing kills your holiday sales quite like these common mistakes. Inside this episode: The one thing that makes or breaks your holiday offer Why a super popular holiday promo might actually be hurting your sales The biggest mistake I still see even seasoned sellers make during a launch What to remember when you’re worried about emailing “too much” The move you need to make before December 14th _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/352 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

BONUS: Product-Based Biz Pulse Check

2025-10-2801:56

We’re pressing pause on the holiday hustle this week for something a little different — and honestly, really important. I’m running a quick, anonymous survey called the Product Biz Pulse Check to get a read on what’s working (and what’s not) for product-based business owners right now. The goal? To spot patterns between those who are thriving and those who are struggling — so we can all focus on what truly matters in 2026. It’ll only take about 5 minutes, and I'll be sharing the results in early December! Take the survey here: https://ecommercebadassery.com/pulse Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Let's Connect Website: http://ecommercebadassery.com Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

351. Should You Update Your eCommerce Email Automations for BFCM?

2025-10-2110:03

One of the biggest questions I get this time of year is whether or not you should update your email automations for Black Friday and the holiday season. Spoiler alert: my answer hasn’t changed since 2022 Inside this episode: Whether you really need to update your email automations for Q4 A smarter way to keep your flows seasonally relevant The one thing you might want to turn off during BFCM A quick tweak that could boost conversions in your top-performing flows How to make your holiday products more visible—automatically _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/351 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

350. Must-Have eCommerce Email Segments for Q4

2025-10-1416:07

In this episode, I’m walking you through the essential segments every eCommerce business should consider using during the busiest shopping season of the year. Whether you’re prepping for Black Friday or planning a last-minute holiday push, this is one strategy you can’t afford to overlook. Inside this episode: The must-have Q4 segments that set you up for success How to get your subscribers to actually pay attention A fresh perspective that might just flip your current strategy on its head _______ Holiday Podcast Episodes & Resources http://ecommercebadassery.com/holidaypodcast _______ Full Episode Show Notes http://ecommercebadassery.com/350 _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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